Estrategia exitosa: Cómo y a quién diriges tu producto o servicio

En el contexto digital de los negocios, las empresas que desean tener éxito necesitan diferenciarse y encontrar el mejor modo de conectar con su público al motivarlos a regresar siempre en busca de más. En esta ruta, las definiciones se vuelven cruciales. Empresas ya establecidas, de cualquier tamaño, requieren visualizar a su buyer personas, es decir, el comprador ideal al que deben dirigirse.

Este es un eje que permite siempre tener presente lo que deben saber sobre sus consumidores, para dar el primer paso para ofrecer sus productos, cerrar ventas y enamorarlos de la marca. ¿Cómo saber quién es esa persona? Existen herramientas de marketing, como plantillas gratuitas para comenzar el proceso, pero, a grandes rasgos, HubSpot, plataforma especializadas en marketing y ventas inbound, define cuatro pasos:

  • Arma o analiza tu base de contactos para identificar tendencias y clientes que usualmente se acercan y consumen tu contenido.
  • Procura incluir en tu sitio un formulario para capturar más información sobre los visitantes; cuida que no sea intrusivo y ofrezca contenido valioso que los motive.
  • Toma en consideración la retroalimentación del equipo de ventas alrededor de consumidores y prospectos. Solicita los perfiles de consumidores que más adquieren los productos o servicios.
  • Entrevista a clientes y prospectos, ya sea en persona o por teléfono, para descubrir qué les gusta sobre lo que ofreces. Al ser una manera directa de hacerlo, no olvides dejar en claro que no planeas venderles algo en ese momento; ofrece un beneficio o incentivo a cambio y sé flexible con las personas, sus intereses, tiempos.

Un solo negocio puede tener diferentes buyer personas; esto quiere decir que el mensaje tendrá que irse adaptando al perfil y necesidades de cada comprador. Por ejemplo, un hotel puede tener como buyer personas a Laura, una ejecutiva de una gran compañía que busca comodidad, espacios y herramientas para hacer su trabajo; o a Luis, un padre de familia que se hospeda con su esposa e hijos, para quien los servicios adicionales son vitales para decidir hospedarse.

Más allá de tratar de invadirlos con publicidad, la clave para conectar con la buyer persona está en crear contenido, mensajes, productos y servicios oportunos con sus cambiantes necesidades e inquietudes. Las redes sociales, los blogs, un sitio web confiable y atractivo, así como una buena estrategia de palabras clave para una posición privilegiada en motores de búsqueda, como Google y Yahoo!, son las herramientas principales para atraer a las personas al sitio web de una marca.

Alineado con este proceso, el inbound marketing se ha ido posicionando como uno de los métodos más efectivos para hacer negocios online, ya que se centra justo en estos objetivos en atraer, convertir, cerrar ventas y deleitar a las personas, perfilando a las empresas en el camino correcto para lograr estrategias de marketing y ventas más efectivas, lo que, por consecuencia, lleva a negocios exitosos.

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smiled and started making tea by himself, I ll do it.Lawyer Zhou wrote down Du Heng s request with a pen, and then said cheerfully, Okay, don t worry if you leave the matter to me.

Now that they are removed, the qi and blood can flow more smoothly, and the innate essence can be better supplemented and the muscles and bones can be strengthened.At least there will be no barriers when learning your own theoretical methods.

It has the effect of warming the meridians and dispersing cold.When he turned to look at the laptop on the table in front of him, he found that it was still open, but the screen had already turned black.

After waiting for the plane to land, he put Lao You into the receptionist s car, and he rushed directly to his home.But relatively speaking, Du Heng liked the prescription of this decoction more.

Some of them can work, but for those who are already annoyed by the traffic jam, they will only think that you are Those who speak softly are easy to bully, and they may even criticize you.Du Heng shook his arm slightly. It hurt a little from Wu Shengnan s pinch.

To solve this problem, we must solve this man s problem.Liao Quansheng frowned and said, Because of the increase in the price of these medicinal materials, the income of local herbal growers has indeed increased.

After confirming the time, he packed up and went out.Xiaobai only frowned slightly, he knew that the girl s body odor should not be serious.

After hearing Zhang Shiping s voice, his heart jumped suddenly.What happened in the past should be what it is now.

Dr. Bai so early As soon as he entered his office, Du Heng saw Dr.If it s really difficult, ask Mr. Liao for someone, or recruit two people yourself.

Because now his son in law is in a The Importance Of Adult Multivitamin Gummies Age A Comprehensive Guide 53337 Otfvs coma. At this time, according to experts, the chance of his son in law waking up is extremely slim.Du Heng could tell by looking at the woman s expression that she was hesitant.

Du Heng stopped dressing for a moment, Departure Why Lou Guozhang at this time He had already sat down at the spot where Du Heng was reading yesterday.Wu Yueqing shook his head gently, Young man, there are still a few more things to do, and I don t have any.

It s a pity that a good idea that just appeared in my mind died suddenly.Luo Deng still looked calm, as if Du Heng s answer must be like this, Director Du s previous medicine should have been stopped, right Du Heng said again Nodding, I stopped taking the medicine Cbd Gummies Para Que Sirve En Espaol A Comprehensive Guide To Benefits And Uses 04033 Ioymj a month ago.

Okay, I understand, let s go to the physical therapy room next door.What about Xiao Du I ve always heard his name in Relax And Unwind With Cbdfx Mixed Berry Cbd Gummies A Comprehensive Guide Dfjdb 51117 the past two years.

If they are tied well, the meridians can be connected.Where should the laboratory be placed The offices that Director Yang returned are still idle there now.

Twenty grams to two hundred grams, this is only ten times the amount of medicine, which requires such a troublesome battle.Sixty five cases were cured, 10 cases improved, one case was ineffective, and two cases remain under observation.

But even so, the woman s body still couldn t bear it, and she would fall ill every three days and be unable to get up.He had already thought about whether what Du Heng said in the morning was true or was deliberately trying to make him happy.

He stared at him and asked, I have a few questions.The middle aged teacher s brows, which had just relaxed, furrowed again, but he suppressed his impulse to get angry.

In addition, after being a doctor for a long time, he can basically keep his face calm and calm, so even if he is unhappy in his heart, it does not show on his face.Before I teach you, I want to ask you a question first.

Lan Xin covered her face that was being beaten hotly, How old am I if he wants to bully me Are you going to let him do things that are inferior Redwood Reserves 2987 Cbd Cigarettes Review to animals Today I finally understand that any relationship between father and daughter is fake Yes, I am nothing in your eyes, you Cbdfx Original Mixed 899 Berry Cbd Gummies Review can give it to whoever you want, as long as it can benefit you, you can do anything Yes, what kind of feelings can there be She is not his biological daughter.

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Chu Han gave the two of them a hard lesson, and then twisted the two of them out like chickens, You two, come with me, when the time comes, give me a certificate or something.Brother, is this your house Lan Xin asked in surprise as she stood in front of a luxurious villa.

Xuwei, I know you blame me for lying about saving Chu Han, but I was young and ignorant at that time, what I didn t even understand, so I just Rejuvazen Cbd Gummies Reviews Consumer Experiences 134 wanted to make a joke and tease him, but I didn t expect him to take it seriously.Feng Shi finally felt relieved when she learned that her nephew was not in danger of life.

Welcome our Professor Lan Xin to deliver an acceptance speech for everyone.Father, do you know who he is Dong Yufang asked with a smile.

Chu Han smiled and said, Of course, Niuniu can eat whatever she wants.This is the only blood of her husband.She values it more than her life, and it was lost by her.

Then be confident.Zhao Xueer thought for a while and said.He was so painful that he burst into tears, and he couldn t even yell out.

However, more than half a year has passed, and there is no news of her daughter from her son, if not for her daughter sent a letter not long ago When she came back to report her safety, she thought that something had happened to her daughter.Zhang Zhongcai and He Fengxia conspired to get their mother s property by defrauding their marriage, and then killed their mother to cheat their insurance.

Chen Fen s complexion also turned bad, Is it because of Yun Shu s matter or the Xiao family After learning that Yun Shu had been abused, Chen Fen felt differently towards Yun Shu in her heart than before.Xiao Lian knelt on the ground and said.Yue Qingfeng raised his hand impatiently, If you have anything to say, finish it at once, and say it quickly, I have to go back to the government office to file a case.

Grandpa used to say that his face looked like tofu.The grievance and grief that had been suppressed in his heart could no longer be suppressed at this moment and broke through the confinement.

Why not guarding Wen s daughter can bring a lot of benefits And now she doesn t have a candidate for the crown princess, so it s better to put it aside for the time being and choose more.Chu Kuan hurriedly came to Queen Li s bedroom and said.

Miss Lin and I did have a sweet time together, and we still.No, if the ending of the story is changed, the mission will fail, and we will all be punished for mission failure.

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Zheng Yiyan remembered a sentence he had read in a book, and he just stood there and it was a sight.She doesn t want to exchange them.It s better to take the most unrealistic self confidence.

Do you want me to take this sachet to find Steward Wang Zhao Ruyue asked.There are many people in the capital who want to marry her.

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Zhang Zhongcai didn t think there was anything wrong with what he did, except that it was a little unpleasant.Old man Sun said It will cost hundreds of dollars to go to the county hospital.

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Han Zhenxing kept staring at Yunyun , When receiving the water, I couldn t help but ask Who are you I, I am Yunyun.Although he was deposed, many people still placed their hopes on him.

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She stretched out her hand and wiped the corners of her mouth to wipe away his smell.I have already fed the little one with milk powder.

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Lu Qianxue was so frightened that her legs went weak.He was now more skilled in holding him Be careful, he just drank milk.

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They are all die hard fans of Master Jiu. And they gave me warmth when I was at my lowest, making me feel tenderness and making me no longer feel alone.In her impression, she had never seen Li Shaoting smoking.

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Then she fell asleep again. It s noon now, she should wake up.It seems that your father has taught you well. Gu Ruoyi rested her chin and looked at him with great interest.

Hmph, can I not be angry The Li family paid for the banquet entirely, and at least they gave us the Gu family a chance to pay half of the money.Could it be that he wanted to easily follow him back to the Li family Gu Ruoyi suddenly became worried, hoping that she was overly worried Li Shaoting withdrew his gaze, his eyes gradually becoming gloomy and complicated.

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The vegetarian rice in Qinglong Temple is mixed with black rice, millet, and corn, and sesame oil is poured before steaming.Some should have rushed into the Jiaofang Division, but it doesn t matter, but those who shouldn t have been implicated have often encountered evil claws.

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The system of the Dafeng Dynasty has been corrupted for a long time.Song Qing is Jianzheng s direct disciple and the number one person in alchemy recognized by Si Tianjian.

I searched for him, but found no such person.Such a strange thing happened Everyone was shocked.The question is, how did he set up an ambush in advance I found out about you, and followed me again The corner of Xu Qi an s mouth twitched.

In a deserted corner, take out They found the items inside the jade mirror military crossbow, bone erosion poison, heart mirror, and the four hundred taels of silver notes returned by Brother Chun.2 What secret do you know 4 No.3 Sangpo really has a secret 5 Can you tell us.

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The eldest princess has gorgeous eyebrows and eyes, but her expression is as cold as frost and snow.Suddenly, Xu Qi an felt that the scroll was extremely hot.

In order to get rid of the crime, he confessed with Yang Zhenzhen and pretended to be a thief to commit the murder.Think about it afterwards, the more you think about it, the more exciting it becomes, and the more you think about it, the more exciting it becomes.

All the gongs watching were envious.Fuxiang itself is a famous oiran, and the song Dark Fragrance Floating After the Moon Dusk came out, the net worth has risen.Such a move immediately attracted the attention of the surrounding students, especially the huge piece of paper that was one person tall was too eye catching.

My mother, I also died socially.After thinking about it, I am not the only one who died, so I feel much better.