En el contexto digital de los negocios, las empresas que desean tener éxito necesitan diferenciarse y encontrar el mejor modo de conectar con su público al motivarlos a regresar siempre en busca de más. En esta ruta, las definiciones se vuelven cruciales. Empresas ya establecidas, de cualquier tamaño, requieren visualizar a su buyer personas, es decir, el comprador ideal al que deben dirigirse.
Este es un eje que permite siempre tener presente lo que deben saber sobre sus consumidores, para dar el primer paso para ofrecer sus productos, cerrar ventas y enamorarlos de la marca. ¿Cómo saber quién es esa persona? Existen herramientas de marketing, como plantillas gratuitas para comenzar el proceso, pero, a grandes rasgos, HubSpot, plataforma especializadas en marketing y ventas inbound, define cuatro pasos:
Arma o analiza tu base de contactos para identificar tendencias y clientes que usualmente se acercan y consumen tu contenido.
Procura incluir en tu sitio un formulario para capturar más información sobre los visitantes; cuida que no sea intrusivo y ofrezca contenido valioso que los motive.
Toma en consideración la retroalimentación del equipo de ventas alrededor de consumidores y prospectos. Solicita los perfiles de consumidores que más adquieren los productos o servicios.
Entrevista a clientes y prospectos, ya sea en persona o por teléfono, para descubrir qué les gusta sobre lo que ofreces. Al ser una manera directa de hacerlo, no olvides dejar en claro que no planeas venderles algo en ese momento; ofrece un beneficio o incentivo a cambio y sé flexible con las personas, sus intereses, tiempos.
Un solo negocio puede tener diferentes buyer personas; esto quiere decir que el mensaje tendrá que irse adaptando al perfil y necesidades de cada comprador. Por ejemplo, un hotel puede tener como buyer personas a Laura, una ejecutiva de una gran compañía que busca comodidad, espacios y herramientas para hacer su trabajo; o a Luis, un padre de familia que se hospeda con su esposa e hijos, para quien los servicios adicionales son vitales para decidir hospedarse.
Más allá de tratar de invadirlos con publicidad, la clave para conectar con la buyer persona está en crear contenido, mensajes, productos y servicios oportunos con sus cambiantes necesidades e inquietudes. Las redes sociales, los blogs, un sitio web confiable y atractivo, así como una buena estrategia de palabras clave para una posición privilegiada en motores de búsqueda, como Google y Yahoo!, son las herramientas principales para atraer a las personas al sitio web de una marca.
Alineado con este proceso, el inbound marketing se ha ido posicionando como uno de los métodos más efectivos para hacer negocios online, ya que se centra justo en estos objetivos en atraer, convertir, cerrar ventas y deleitar a las personas, perfilando a las empresas en el camino correcto para lograr estrategias de marketing y ventas más efectivas, lo que, por consecuencia, lleva a negocios exitosos.
Mayor automatización se traduce en crecimiento financiero y promete mayor productividad. Las compañías altamente automatizadas son 6 veces más propensas a incrementar sus ingresos.
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tables on both sides.He still pointed his sword at Zheng Xiaoliu without any expression, his eyes were firm and he said coldly Draw the sword Pfft Another spurt of blood came out.
Roar The old snowman responded, then freed one hand to fiddle with his backpack and sword.Zhao Zichen and Lu Kexiao s guards who were guarding the door saw this and hurriedly rushed into the room.
Shopkeeper, do you think we are too worried Maybe it is a small bandit group.There was no one guarding the city gate, and Luo Chen and the others walked straight towards the big mouth.
Luo Tianhe also smiled and cupped his hands towards Qin Yihan as a greeting.They all stared at the horizontal knife in Mr. Sun s hand.
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He is the person that everyone can t see through the most.Sorry I ve disturbed you, senior. Goodbye The five of them were all bachelors.
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Facing this claw, Luo Chen ignored it, sneered, and swung his knife directly towards Chu Yang s face.This was the first time he had faced an enemy with his thundering sword forged from meteorite iron.
When Luo Chen arrived here, he was not in a hurry to buy medicinal materials.The bow and arrow on the wall, then jumped out of the half opened window.
The brands Xiaoliang Lighting and Yongtong Wire wanted to withdraw.It just does the supporting work silently, and even talks about it.
The new customer has the intention of decorating and has also asked a lot of questions about decoration.That was when Mei Zhen signed an agreement with us.
Mr. Zhang, what do you think of my proposal What proposal Mr.But from beginning to end, there was a paranoia in my heart.
Although she had a bright smile upon meeting her and was as enthusiastic as the sunshine in summer, Lin Xia instinctively felt that she was wearing a layer of disguise, especially when discussing the contract, she kept saying that she would work with her in the future.Lin Xia, um
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Some time ago, Sister Hong had been asking her to talk to Zhang Sheng.Wait until there s nothing else to do, just drink
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I hope that Master Lingjun will survive the thunder tribulation smoothly, and the higher the level of Nascent Soul, the better.He leaned close to Shenshu s ear and said loudly, Can you let me return to my true body first Ah What did you say Shenshu woke up in surprise, Original body What true body Here it comes again, Jiang Yuebai sighed.
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returned to the center of the isolated island, with the Dragon Suppressing Coffin on his left and the Heaven Swallowing Cauldron on his right.Lu Nazhi stood alone, shrugging his shoulders and crying like rain.
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I just passed by here and lost something. I want to borrow the golden book from you and your mountain gods.You just go into the bridal chamber. I will take care of them later on when they are raising and giving birth to babies.
After death, all sword cultivators from the three sects must put their swords into the Burial Sword Forest at the foot of Pojun Mountain, so that future generations of sword cultivators can enter the forest for trials and choose the spiritual sword.The most interesting are those who can t guess or see through.