Por Renato Pelissaro, director de Marketing de PayPal LatAm.
Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.
Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?
Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.
El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea, y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.
Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.
Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.
Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.
Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.
Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.
A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.
10 estudiantes mexicanos viajarán a China para vivir dos semanas de una experiencia cultural y formativa en el campo de las TIC. Seeds for the Future de Huawei los apoya.
La solución de ingeniería de software integrada de Siemens para la industria automotriz finalmente traslada el desarrollo de software incorporado a su lugar apropiado, como parte integral del ciclo de vida completo del producto.
La pirámide es un marco simple que ayuda a las organizaciones a argumentar cómo y por qué podrían y deberían cumplir con sus responsabilidades sociales. Intenta equilibrar los intereses propios de las empresas (ganancias) con su objetivo más amplio y virtuoso de ser socialmente responsable.
A prince of a wealthy lineage, cultivating wealth, controlling luck, being as rich as a country, and mysterious and unpredictable.While Xu Lingling was bored while driving the Chasing Cloud Horse Carriage, she also introduced the general BHB Gummies for Weight Loss: The Ultimate Solution for a Healthier, Happier You
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They knew how powerful Lu Yu was. Even if the Immortal Gu God and the Snake Dragon Ancestor tried their best, Lu Yu would not die.But now Cangshan Harrelson's Own CBD Reviews: A Comprehensive Analysis of the Organic Full Spectrum CBD (OinJu)
Sect has become the laughing stock of everyone After all, he was famous in the past, but now he is so weak and being bullied wantonly Xu Lingling didn t expect that people from Cangshan Sect would dare to go to the misty forest alone But at this time, Lu Yu was too lazy to pay attention to Xu Lingling and closed his eyes to practice.
Because, there are strong men from Shenghua Sect and Thousand Blade Sect here.But under Luo Wenxing s intimidation, he had to lead the way honestly However, after being chased by countless mutant poisonous demon Improving Sleep Quality with Sugarbear Sleep Gummies: A Comprehensive Review (leiwq)
bees, everyone finally reached the hive of the mutant poisonous demon bees.
This could make his fire magic power more powerful and increase his strength by more than a little bit.Lu Yu frowned slightly. Indeed, there are some experts who practice arithmetic.
They are sanctimonious, but in fact, they are just hypocrites If we can t deal with them today, there will be endless troubles in the future After the words fell, Lu Yu Chrissy Metz’s Struggles and Triumphs in Weight Loss
took action boldly In an instant, with a flick of Lu Yu s finger, a purple gold Nirvana Fire Lotus burst out and attacked Hong Meng, the leader of the Blood Hand Sect How brave Lu Yu, you are looking for death This thief is crazy and lawless, then kill him
In an instant, Wan Zhi, Lieyan Shenjun and others were furious, and they all took action, trying to get ahead of Lu Yu.
The Blade Sect was under siege. Fortunately, you arrived in time and saved me again
As he said that, the Evil Kill Ancestor bowed deeply to Lu Yu.But what Lu Yu didn t know was that Zhao Zhong did this.
If you use it with all your strength, I m afraid it can kill me easily Boom When Long Hai finished speaking, everyone was even more shocked.How could it be untied by Lu Ziji so easily Yes, our Shenghua Sect once used the God binding rope to kill an old demon who was half stepped into becoming a god.
There is a huge gap in cultivation strength between the two It can be said that if Luo Wenxing wanted to kill Gou Rui, he would probably only need one move Hearing Lu Yu s words, Gou Rui was not afraid and said with a smile I see that Luo Wenxing is bent on pleasing his junior sister Yan Xunnan, but Yan Xunnan is a kind hearted person In Yan Xunnan s case How could he take action against me if he had to maintain his graceful appearance in front of me Of course, I wouldn t have provoked him wantonly before It s just
At this point, Gou Rui s beautiful eyes looked at Lu Yu infatuatedly.
When Huan Zixuan was in danger, it exploded, directly waking Huan Zixuan from the illusion Of course, the price was also extremely heavy.Lu Ziji, on the other hand, was just a casual cultivator at the Golden Core stage, or he had killed dozens of Nascent Soul stage cultivators with the help of formations and other means.
Don t worry, no matter where the Thousand Blade Sect comes from, I won t be afraid He Yan er looked at Lu Yu deeply with her beautiful eyes.The sister next to her, Princess Lu Yi, looked at Lu Ziji and straightened her eyes slightly.
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Soul Stage war started in Jingshui City, Jingshui City would probably be razed to the ground.For richness. Oh, it s a pity that we don t have enough spiritual stones, otherwise we can go to a planet with more abundant spiritual energy The ancestor of Xielu was a little dissatisfied, but the spiritual stones that the two of them had collected from Cangshan Star had been exhausted, and even they Most of his spiritual power was also consumed, so he had to stop.
They were densely packed, like a downpour. Shrouded toward those monsters Ho ho ho
In front of these fierce swords, these physically powerful monsters screamed one after another, blood splattered, and perished on the spot in the blink of an eye, losing their breath This made Gou Rui and many monks around him extremely shocked and in awe The Fastest Way to Lose Weight in 7 Days: Winter Holiday Slimming Secrets Revealed
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of an eye At this time, the two divine lights dissipated, revealing two figures, a man and a woman, both dressed in white, looking as if they were immortals.
A good thing But I will definitely follow fellow Taoist Lu Yu and leave, no matter what else For some reason, Gou Rui saw that Yan Xunnan was inexplicably unhappy, and she spoke with anger.Average stay In the Scarlet Flame Pavilion, no one in the form of a god can compete Cottage homes address growth management goals in Federal Way
with the power controlled by the weapon spirit of the Scarlet Flame Pavilion, let alone the current purple eyed cloud winged tiger bone sword Although the bone sword was very angry and unconvinced, it was still far from enough to compete with the sacred weapon of the Red Flame Pavilion.
The ancestors of each of our families are here to see if you can still be tough minded Huh Although Lu Ziji is powerful, he is still young and how much knowledge he has.Although she can be called the beautiful daughter of the Desolate Realm and is famous, she is nothing compared to those peerless geniuses in the Tianyu.
Dong Wanglou watched from the side and rolled his eyes You old guy, the older you get, the more shameless you become, bullying a child Chu Huaijiang s eyes widened What do you mean I bully him How dare you Are you saying that I didn t win with strength I m embarrassed to point you out.Only when such a person becomes the sect leader can the sect be united.
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huge force rushed straight to Qin Feng s face What a sharp punch As an expert, Lou Hao could tell on the spot that Haibara Rei was not simple.The woman with short hair has an outstanding appearance, but her face is expressionless, and her slightly raised chin reveals a sense of superiority.
2 times the speed. The moment he avoided Zou Qi s fist, one of his hands had already gone out.His words were reflected in the presence of three hidden sects, and people from all three parties.
He was angry but did not dare to have an attack. If that s the case, what nonsense are you talking about I ll take the person away As she said that, she was about to ask her people to come forward and take the person.After ten years of fighting, he became the heir to Ironline Villa.
Upon hearing this name, even Qin Feng raised his eyebrows, quite surprised.After he picked me up, he said that the old man had missed me since he hadn t seen me for so many years.
In front of Long Daoling, their realm was no different from children s nonsense.Of course, what Qin Feng is more afraid of is to implicate Mr.
But Qin Feng just glanced at her with interest He asked you to wait for me here Yes, Director Ye didn t even order the Duo Keto Gummies Review – The Latest Apple Cider Vinegar Research
food.He took a sip of wine and shook his head Don t think about this matter.
Except for the disciples there who couldn t quarrel with the Yangguo Martial Arts Association because of their cooperative relationship, almost all the other warriors were criticizing Guigu Liuli.Xinlongmen was obviously famous for its swordsmanship, but she had never seen anyone use such an amazing sword.
Since he was a child, he has been surrounded by unimaginable resources and has experienced countless actual battles.It seems that someone started using their brains in the fight.
Why did you do it But if you hit my son, you must pay the price.Maybe they are unbalanced because they saw that Killer s Pass has been vacant for so many years and construction suddenly started.
He couldn t help but look at Qin Feng and frowned slightly He was just a little bodyguard following Chen Chuqing, Exploring the Benefits of CBD Gummies for Sex: A Comprehensive Guide
how could he attract his father s attention Mr.It seemed that a genius like Xuanyuan Feng was not worth mentioning in his eyes.
David and the others suddenly raised their heads and looked at Qin Feng, the muscles on their faces twitching crazily.After saying that, Qin Feng turned to face Su Pei said Assistant Su, the work hasn t started yet anyway.
This privilege
I m afraid only Deputy Hall Master Song will dare to use it.If you serve him well once, he will be a big fish after that.
He put down his chopsticks, frowned and analyzed Actually, I arrived in Kyoto two days ago, and it was my eldest brother who personally picked me up.Yes, you should also train them. Train your own people.
But he didn t expect that Qin Feng was sitting on the sofa coldly and told all the truth in a calm tone.someone else is in trouble. He said it so matter of factly that even Jiang Yunshu didn t react.
Hearing this, someone below also started shouting. Because of Qin Feng s punch, many people present lost money and are now jealous.The Ye family in Longdu, a century old family, is extremely wealthy.
The Qu family must have something in mind if they are so thoughtful In her opinion, Ye Ling must have come here for her sister Qu Rou.Only when the Jade Heaven and Earth of the Immortal Mansion Jade Pendant changes, Does CVS Sell CBD Gummies: A Comprehensive Guide to CBD Products at CVS
can Ye Ling feel the chill, and his mind immediately enters the Jade Heaven and Earth In this Jade Heaven and Earth, his appearance is still the same as before his disguise.
As for my senior brothers and sisters, I will leave it to Elder Tang.what do you think Ye Ling s spirit was lifted up. Among his classmates, apart from his senior brother and senior sister, these two friends from the same hometown were the best.
Hongtang smiled and said, You guys are going back to Xishan City, and we happened to be traveling with our sisters on the way Yes, yes, let s go together Pavilion Master Cui shouted loudly, and wanted to be among the monks in Xishan Prefecture.Ye Ling passed by this place and thought of the agreement with Su Wan, the owner of Zuihua Village, that when Ye Ling left Moyun Village, it was the time to return the soul blood.
He looked outside and pointed at the stream with a green jade pen.It doesn t look like a fake. However, Ye Ling still didn t believe it, and he tried it coldly Oh Even if it is as you said, if this master provides you with a physical body, would you be willing to come out and assist me The devil was ecstatic for a while, and then realized that Ye Ling s face was still expressionless.
Not only would their lives be saved, but they would also be able to go hunting for treasure in the Red Coral Trench with them In his opinion, with this ninth level giant whale opening the way, he can definitely go deep into the Red Coral Trench, hunt more powerful sea monsters, and enter places that the monks have not been to before.
Zhou Tong an, the ancestor of the Zhou family, loudly Revolutionize Your Weight Loss Journey with Profast Ketoacv Gummies 750 mg: Unlock the Power of a Ke
accused Two months ago, my The sixth grandson, Zhou Minghui, went to the Chixiao Immortal Sect to invite the third grandson, Mingde, who had just entered the golden elixir stage, to go to Huoyun Ridge to look for this person While speaking, Zhou Tongan pointed at Ye Ling angrily, his eyes almost wanting to spit out fire, and said angrily I didn t expect that they never came back after they left.
No longer so polite, he said coldly Stop talking nonsense Don t you dare to Discover Sleep Benefits with CBD and THC Gummies | Enhance Your Sleep Quality
accept the challenge Okay, Mu is offended As he spoke, Ye Ling turned his palm, and a ball of Nine Evils and Three Colors rose up.Ignoring the attack of the blue water unicorn, he rushed towards Lu Binglan The four demon cultivators from the Green Demon Sect were intimidated by the sect leader s aura and hurriedly gathered around the sect leader again, staring at Lu Binglan s three flying swords with fear.
Ye Ling only felt a powerful and familiar spiritual consciousness, sweeping over him like a warm spring breeze, clearly giving him a pause, and sent a spiritual message I hope you come back safely In the evening, Xiaoyaoju lives 6 Top-Notch Free Recipes for Diabetics to Lose Weight in Los Angeles, USA
in the south of the city.It couldn t be more wonderful. How could the Winged Fire Witch know what he was thinking, and she was afraid to avoid the withered vines He murmured I would rather never see any soul eating vines again in this life.
However, it was a pity that Ye Ling searched all over the flower beds and could not find the fairy grass that he needed.The leader who spoke and shouted had a face like yellow wax, a body of nine feet, wearing a black robe, and guarding the place majestically.
The evil star must be thinking that he has done a good job in escorting him, so he won t Blame it on me Hey, if this happens, I will have to say goodbye to the two beauties of Feihuamen.What is he going to do with Poison Girl s poison repelling beads The Lord of Qingzhu City Finding the Best Vitality CBD Gummies Near Me: A Comprehensive Guide to CBD Products
was waiting for the bidding to see if he could get a higher price.
I didn t know they secretly took photos, but I never touched them at all.On the market
Right now, Liwei and their Weineng can compete, and other batteries are not worth mentioning.
She saw a familiar number among these brands. Qi Haifeng s Qi s Home.He is very young, and youth is capital. He has endless energy, overflowing talent, and is full of ambition and determination to refuse to admit defeat.
But Qi Haifeng knew
Zhang Sheng was starting a business, and it was related to NC Studio.Tom chatted with the other party in English
Then, he subconsciously held down the phone and looked at Chen Mengting in disbelief.
She subconsciously felt that the security guard was wrong, but for a moment she didn t know how to refute.I saw the words Southern California International Film Awards , and it seemed to be very popular in those two days Qin Yanyao did not log in to this website, but continued to browse Weibo.
She saw that the call was from Ke Zhanyi. After she answered the call, she was silent for a moment, then stood up and walked towards the office.He unconsciously wandered Exploring the Efficacy of Apple Cider Vinegar in Weight Loss Regimens
in his own world and began to talk to himself.
Then, Zhang Sheng gave me four hundred yuan. money.He stretched out his hand Hello, Director Bi. I have admired my name for a long time, I have admired my name for a long time
Bi Feiyu shook hands with the young man subconsciously.
But
no one left here. They feel very fresh Every time they watch a movie, someone always tells them that the plot is like this, like this
Every day, people around them interpret the plot differently.Doesn t the premiere of the Southern California International Film Awards start tonight I made you a trophy for best director.
I hope you can hold on for a while, please. Let s fight for the last time Let me tell you some good news.He clutched his heart. He feels that after ten more similar movies, he can probably retire.
Smoking, fighting, falling in love, scolding teachers, growing long hair
After barely graduating from high school, I stopped studying, and instead went to imitate the gangsters in the movies and join the society.After a long while, he finally smiled bitterly It s not that there is a problem, but the business in India may all be cut off starting from tomorrow
Where is the factory in India Close the door. Is it
Ha
Lin Guodong suddenly laughed, and his smile was ugly When we went to build the factory there, we thought it was another overseas expansion, but when we After the factory was built and started to make profits, they suddenly wanted to investigate this and that
Where is the core technology No All the hundreds of millions of dollars invested in the past few years have been wasted
Lin Guodong laughed. I vaguely returned to that year, standing on the TV tower in Yangcheng, overlooking all the Does Cbd Gummies Work for Diabetes: A Comprehensive Review (qjKdg)
living beings below.
Go ahead and walk out of NC Studio
Come in a hurry, go in a hurry. The people in charge are an elderly man and woman.Teacher Shen, you know, Mr. Zhang is here now. When he comes, you can talk to me The company that sponsored Zeng Su s Graduation These is in charge of broadcasting, and he was talking to you constantly during those days.
There was talk, but after knocking on the door, the small sound seemed to disappear and turned into loud laughter.I just need to show my face, and I can get the money
I I really don t know what you mean by expensive and value.
There is no How much capacity. It is normal for this kind of playback software to crash.His face was very serious. Looking at the guests coming and going, he said these words seriously.
Jetton. Smith instantly turned into Tom, a famous international novel critic, head of the NC International Film and Television Copyright Department, and a special guest of the Risenberg International Film Association Academy Awards.After experiencing a brief gap, she answered the phone.
Are you doing a summary of the policy report Um, Teacher Shen, I d like to ask, Master
What are you doing Don t do anything sensitive I didn t do anything, I just I hope you can show my wife what I wrote and these materials
End of Chapter Under the general environment of the financial crisis, overseas markets have been severely damaged.
He walked into the lobby of Hongyuan Decoration and walked to the conference room.On the other end of the phone was pure English. He jumped up excitedly and ran to the computer immediately.
Por Renato Pelissaro, director de Marketing de PayPal LatAm.