Por Renato Pelissaro, director de Marketing de PayPal LatAm.
Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.
Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?
Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.
El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea, y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.
Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.
Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.
Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.
Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.
Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.
A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.
EY FinTech 2017: El índice de adopción mundial de estas herramientas digitales es de 33%; el BID destaca que en México la creación de tecnologías emergentes creció 50% entre 2016 y 2017.
Aunque todavía hay una probabilidad baja de guerras comerciales, vale la pena observar de cerca las decisiones en cuanto a la política, y las respuestas internacionales que generen, para estar atentos a las señales de escalada.
Las PyME y los pequeños contribuyentes son, en este punto, los más afectados, pues al no prevenir con tiempo estos gastos tendrán que desembolsar una fuerte cantidad, de un día para otro, para tener dichas actualizaciones.
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The woman in white beside him was slightly startled and looked at Ye Fei It seems that you have learned a lot during your time in the Ziwei Star Territory, even the realm of Niwan Palace.He brought it upon himself. If he has the ability, he can settle the score with Brother Ye.
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The grievances between the disciples can be resolved by themselves.They had no emotions or thinking, and only knew how to kill.
He also I have to keep some spiritual stones and hope to get some good ones at the auction.Fortunately, there are few people in the West and the land is vast.
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Boy, how do you feel now Lao Wang asked. Very good.However, five hundred years have passed and there is nothing.
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Anyway, you have offended Zhenjun Shifu. Killing one person is enough, killing two people and earning one can make the leader of Lingfu Sect It s not a bad idea for your only son to be buried with me.The words of the Long Eyebrow Ghost King shocked many people.
True Monarch Hongguang was angry at the demon cultivators of Hengyun Mountain for being unreasonable and stealing the qualifications of the All Souls Association that should have belonged to him.He was greeting his companions with joy on his face.
Dou Changzai has fallen deeply into it and cannot extricate himself.Let s not talk about the honor of being able to meet the Baimei Ghost King.
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The decline started above the point. However, the banking sector only stabilized the market and did not step up to lift the small cap index from the water.In the end, they were forced to use counter pointing, which became a tacit and BioLife CBD Gummies Reviews for ED: User Experiences and Product Efficacy conventional operation in the market over a long period of time.
After all, the global economic recovery has not yet completely come out.When the stock prices Science CBD Gummies 300mg for ED: User Insights of these companies fall into the basement, they reach out to grab a handful.
He doesn t make much money, but he still makes some money
The next day, November 30th. The A share market ushered in the last trading day of November.The meeting place was still outside the reception room of the Stars Capital headquarters.
If you don t believe it, look up, who will God spare
End of chapter The explosive public opinion continues to detonate one after another, continues to ferment, and the popularity reaches new highs.This is really It startled them greatly. After this incident, the United States was so frightened that they quickly passed a new bill.
If they are sold out early, some users will definitely give up and may just buy them.There have been hundreds of thousands of messages in the comment area of the latest Weibo update, and there are countless people watching, all of which are melon eating netizens from Full Body CBD Gummies for ED: Comprehensive Benefits for Better Intimacy all over the country.
Every day, the market opened with a gap and opened low, then tumbled back and then continued Stimuli RX CBD Gummies for ED: Unveiling User Experiences and Reviews to fall.After all, the search market has already taken shape, so don t praise it randomly
Praise to others Did you participate in the inner version Just go and experience the inner version and you will know.
10 kilometers faster than 6 kilometers Ma Gaoyuan also said simply and neatly You will know after letting it run for a while.The most important thing is that at this time, many people finally noticed what the United States sent Liberty CBD Gummies for ED Reviews: Analyzing Their Effectiveness and User Satisfaction people here the day before yesterday.
The public does not know Fang Hong s true identity, but it does not mean that no one knows.This time, he set a trap for Wall Street to enable them to increase their efforts, so that they could spend time.
It directly bans market entry sanctions on quantitative capital.On the one hand, along the Silk Road economy along the way, the big business owners can make money by solving the food supply problem.
House prices in Xincheng should be rising. I think the property market in Xincheng may be the first to get out of the downturn.
Por Renato Pelissaro, director de Marketing de PayPal LatAm.