Por Renato Pelissaro, director de Marketing de PayPal LatAm.
Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.
Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?
Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.
El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea, y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.
Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.
Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.
Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.
Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.
Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.
A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.
Logiety construyó su plataforma en IBM Cloud con la ayuda del Global Entrepreneur Program, que provee a las startups acceso a distintos recursos como créditos para la nube de IBM, soporte técnico y mentoría de negocios.
La tecnología será limpia en la medida en que lo sea la fuente de electricidad. Para reducir realmente a cero el nivel de emisiones, los vehículos eléctricos deben funcionar con energías renovables.
But the senior in front of him did not blame him at all.Qingyang nodded at him as a greeting. It would be fine if he secretly eavesdropped on other people s conversations without being discovered.
With Master Mo Rong helping me, refining high grade spiritual weapons won t be a problem.Before entering the Blood River, Qingyang already knew the general location of the secret palace at the bottom of the river.
The pressure he was under can be imagined. It didn t take long for him to be in danger.Tao Youcheng defeated himself, ate an immature blood lotus seed, and used the blood demon Gu to forcefully break through the foundation building stage.
They still have a lot of things to do, and it is a waste of time to dwell on these minutiae.The growth period of the spiritual valleys is only more than ten years.
At this time, he finally understood where Qingyang s confidence lies.That will prove that he is not the best. Thinking of this, Tong Yan gritted his teeth and was about to take back his Fangtian Painted Halberd and attack again.
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The Inner Court Competition rewards the Foundation Building Pill, but Qingyang does not dare to put all his hopes on it.At this moment, a burst of sound suddenly came from the stone hall.
By this time, the people were probably gathered and there could be no further delay.The more he looked at him, the more he liked him. He wanted to pick him up and take a bite.
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Three crossbow arrows shot through the air. The entire 630 meter range means that the Holy Church has nowhere to escape, and if it wants to attack, it has to attack with a crossbow.The team moved forward quickly. Since I got the map early, I don t have to worry about getting lost.
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Not to mention that God s Right Seat and the dozen or so rebellious paladins took advantage of the chaos to take action.
Let s go up the mountain. One day later, senior sister Wu Juan, who got the news, rushed to Beihai and carefully checked Ye Fei s situation.He couldn t get tens of millions of spirit stones at every turn.
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I understand, but Mr. Yao s alchemy skills are really good, and he is not inferior to you.In short, the relationship between us is not as harmonious as before.
Roar The fierce ghost with green face and fangs suddenly roared, and he didn t know what secret method he used.Qianxiu and Nansha in the academy are hostile to him, and the world does not know How many people hate people with Nine Yang Body.
Under the surge of spiritual power, with one whip, the old man was almost cut in half and passed out from the pain.Jiang Ying left, and Ling Tian, the leader, couldn t help but hum.
The long range troops of both sides restrained each other, leaving the battle to close combat.The number of units under command level template 100.
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Apart from the Abyss Arena, there was nothing else to gain from the secret realm, so he left after searching for a while.As for having the new pope s confidants around him, that was entirely as it should be.
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There are many benefits, but it also means that the soldiers will not have other talents or skills like the real dragons, and there will be no accidents.The thin Qin An was accidentally overturned by the strong wind.
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Por Renato Pelissaro, director de Marketing de PayPal LatAm.