Internet es una herramienta que ha cambiado, en gran parte, la manera en la que nos comportamos. La mayoría de nuestros hábitos se han visto totalmente influenciados por ella, desde nuestro trabajo cotidiano, la forma en que interactuamos personalmente, hasta la forma en que adquirimos ciertos productos o en el pago de algunos servicios.
Por ejemplo, un mexicano pasa alrededor de 7 horas al día conectado a Internet, tiempo en el que realiza acciones como: estar en redes sociales, compras de artículos o de boletos para eventos, etc, según datos de la Asociación de Internet. De hecho es exactamente en esto, en lo que Internet ha mostrado un amplio crecimiento en los últimos años: compras en línea.
Tan solo la evolución en 2015 del comercio electrónico en México asciende a los 257 mil millones de pesos, siendo la compra de ropa y accesorios; las descargas digitales y la compra de boletos, las principales categorías en las que compran los mexicanos. Por ejemplo, Navidad es la temporada en la que más ventas en línea se registran, como lo muestra la información del Estudio de Comercio Electrónico 2016 realizado por la misma institución.
La edad promedio de los mexicanos que más compran en línea es de 36 años, donde predominan, con un 54%, los hombres, siendo mayormente los empleados de tiempo completo los que prefieren comprar online.
Antonio Rivero, director regional de Ventas para Latinoamérica en Manhattan Associates, empresa especializada en cadena de suministro y comercio omnicanal, menciona que en México el crecimiento del comercio electrónico ha sido constante y que tiene un gran futuro.
“México y Brasil son los mercados más grandes de América Latina, en temas de comercio electrónico, por número de habitantes y el acceso a los medios digitales. En cuanto a México el crecimiento ha sido de hasta doble o triple dígito en los últimos cinco años”, mencionó Rivero.
Aunado a esto, el incremento y disposición de las nuevas tecnologías ha hecho posible que el también conocido e-commerce crezca. La computadora es el dispositivo más utilizado para hacer transacciones comerciales vía online, mientras que 4 de cada 5 personas que poseen un dispositivo móvil realizan transacciones diarias, principalmente para pagar algún tipo de transporte.
Sin embargo, aún existen retos importantes en cuanto a esta creciente industria. Por ejemplo, el hecho de lo que significa el dinero en efectivo para la sociedad mexicana, en la que menos del 50% de la población está bancarizada por desconfianza hacia las instituciones financieras, así como para evitar pagar impuestos.
Por otro lado, la desconfianza hacia el comercio electrónico, recae en la inseguridad que surge debido a los delitos y fraudes electrónicos que se cometen a través de sitios web al pagar con tarjetas de débito y crédito.
“Sabemos que en la industria aún existen amenazas, pero también muchas áreas de oportunidad. Todavía quedan temas sobre seguridad, logística y bancarización que se deben tomar en cuenta, para no sólo tener un crecimiento exacerbado, sino que éste venga acompañado de innovación, buen servicio y una excelente experiencia de compra”, puntualizó Rivero.
A pesar de estos retos y sus implicaciones, el comercio electrónico, sin duda, es una industria en pleno crecimiento, que se perfeccionará a través de los años y con un constante aprendizaje y entendimiento por parte de los que compran como de los que ofertan.
6 de cada 10 trabajadores reportan ser más productivos en sus trabajos gracias a las tecnologías móviles, mientras que casi la mitad (48%) están más satisfechos en su trabajo si perciben que su empleador es un buen proveedor de condiciones móviles de trabajo.
Aeroméxico detectó la oportunidad de incrementar su visibilidad orgánica y, de la mano de Elogia, aprovechó la migración a un nuevo esquema de sitio y sacar el mayor provecho de su contenido.
El acompañamiento es crucial para un mejor funcionamiento de un sistema administrativo, pero por lo regular la consultoría es poco valorada, ya que se piensa que es innecesaria o cara.
Hearing the heavier and more frequent breathing behind him, he felt a little out of breath.Wang Kai He shook his head helplessly and said, I m still waiting for a call from the hospital.
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He raised his head and glanced at the sky. The clouds were so low that they seemed to be pressing down.In fact, he didn t practice much Chuanwu. Step by step is the right way Lin Beichen packed the sandbags into his suitcase, and then CBD Gummies for Muscle Relaxation: A Comprehensive Guide to Relief and Recovery
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Why did it really start raining all of a sudden That eye catching painting is really a picture of praying for rain.It was so domineering that it swept across the entire sky, instantly covering up the brilliance of other lightnings.
After saying that, he went straight from the kitchen to the living area upstairs.Only one of them had two organization members with guns standing in front of the door.
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Big bug I heard that there is a tiger monster near Qingxi Town.Between heaven and earth, the wind rustled and there was no sound.
The thick scorpion tail rushed out of the ground unexpectedly, instantly pierced the giant tiger s abdomen, lifted it up, and smashed it to the ground.Master Li, for the sake of my fellow disciples, I call you uncle.
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This kid is the root of trouble. Once the East Sea demon cultivators come like a tide, we will be trapped on Qingman Mountain and can only be buried with him.Lord The enemy is too powerful and we can t fight. Let s retreat quickly The green New in 2025: How Fast Keto ACV Gummies Helped Moms Shed 15+ Pounds Post-Pregnancy
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The early demon turned immortal vulture even the eight clawed poisonous octopus had another golden elixir elder to deal with it.As we get to the back, there are fewer seats under the west wall of the palace garden, and the competition becomes more and more fierce.
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Don t worry, although grandpa s realm can no longer be broken through, as long as grandpa is still here, no one dares to touch our Jin family, not to mention that your father is about to break through.
Not only are the two village owners, Commander Li is also a late second rate master, but the young village owner is also at the mid second rate level.This time, Yin Anzhi not only destroyed the elixir, but also made the prince He completely offended the Yin family, killing two birds with one stone.
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After seeing the silence, he hung the knife on his waist, then took out a thin wire from his arms and pointed it toward the door.However, Luo Chen took the magma fish and looked at the half eaten magma fish in Nangong Wu s hand.
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When the time comes, business will It will definitely be good.Luo. Luo Chen pondered for a while and then said, Well, there is something else I want to discuss with Shopkeeper Zhao when I come here.
Thinking of this, King Wei sat upright again as if he was free, turned his head, and continued to watch the competition below.Walk towards the door. Master Luo Stay Without caring about his face, the old man stood up in a hurry and called Luo Chen to stop.
When Luo Chen descended to the foot of the snow capped mountains, the sky was slightly bright.
Internet es una herramienta que ha cambiado, en gran parte, la manera en la que nos comportamos. La mayoría de nuestros hábitos se han visto totalmente influenciados por ella, desde nuestro trabajo cotidiano, la forma en que interactuamos personalmente, hasta la forma en que adquirimos ciertos productos o en el pago de algunos servicios.