En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
Los humanos aprovechan el poder de las nanopartículas —elemento central de los puntos cuánticos que acciona las imágenes sorprendentes del televisor QLED.
Es imprescindible la colaboración entre ciudades: Que cada una de ellas comparta su experiencia y casos de especialización con las demás a través de un modelo lean start up.
El A340 Flight Lab de Airbus es el primer avión de ensayos del mundo con un ala de flujo laminar transónico y una verdadera estructura primaria interna.
You should take the time to write it tomorrow. Ah I Lose Weight Safely and Effectively with the Top Weight Loss Clinics Near You
m not asking for recommendations
They are interested in your ability. Senior Qian Hao guarantees you.He asked relatives and friends to go through the employee aisle, where there was a seat reserved for them.
A few hours later
After Xu Bowen heard the sound of the keyboard and stopped, he suddenly felt a little uncomfortable.He has been waiting Trip CBD Infused Peach Ginger Review: A Comprehensive Analysis (MJrkh)
for this day for too long. Zhang Sheng took the pass and walked into the recording studio.
Toss , Restless Internet Boss and other inspirational chicken soup like things
We use dreams as rainbows to attract many ordinary people to stop and watch, let them feel the resonance, and let them feel the energy
Zhang Sheng looked at Ke Zhanyi and replied seriously
After listening to Zhang Sheng s words, Ke Zhanyi felt even more complicated.
After seeing Chen Mengting, his excitement calmed down a little.Keep fighting, why don t you fight Zhang Sheng looked at the two of them with a smile on his face If you are not passionate enough, I will bring a kitchen knife over, and you guys should just be more ruthless and see who can kill whom Zhang Sheng s words Very harsh.
I nodded and left the office. Thank you for your trust in you.The first scene is the graduation season
The filming of This Summer progressed very slowly.
After all, it has reached that level of evil. In that world, very few non relationships were built on the level of interests
Then he was heavily suppressed by the director Yang Gang.Which one is the family member Lin Xia stood up tremblingly, looking at the doctors with a shaky body.
Before the short conversation was over, Gu Jiangyan finally walked away from the door.evening. The sun sets. Outside the window, How Metformin Can Help You Lose Weight in a Healthy Way
it was extremely noisy. Countless reporters blocked the entrance of the company, publicizing all kinds of negative news about Starlight Future.
I even brought my husband, son, and relatives over, and simply lay down on the aisle of Meijia Integrated Ceiling.The key is that Tang Wu has a doctorate from Yanjing University.
As long as she listens to Zhang Sheng and then implements it, there will be no problem.After all, it is a high end brand Don t worry about people having no money.
Then he quickly turned Do Keto Gummies Work? The Ultimate Guide to Their Effectiveness in 2025
around to thank Zhang Sheng, but saw that Zhang Sheng had disappeared into the crowd in the mall.But in Xu Xuri s words, Zhang Sheng is a talkative, knowledgeable, keen and extremely capable business negotiation person.
This is pushing yourself to the forefront He lowered his head subconsciously and wanted to leave.New book
Lin Xia thought of Zhang Sheng taking her to see a lot of things she hadn t seen, and to meet people she had never been in contact with
It is impossible for people who live in the world of fairy tales to know that there are still people Get Your Hands on Five CBD Gummies Free: A Comprehensive Guide to the Benefits and Reliability of Five CBD Products (hHsaS)
in this world who cannot afford to eat, wear warm clothes, and are even happy to eat instant noodles on their birthdays.
Her expression was cold, and at the same time, she was extremely irritable.In particular, Weineng battery vehicle batteries have almost doubled Then
the Hongwei electric car, which was originally a good seller, suddenly stopped selling.
Su Ye Understanding the Benefits of Biogreen CBD Gummies for Overall Wellbeing
thought that when he could do something more, just the three of them could get whatever they wanted, so why worry about the uneven road in the world As Su Ye thought about it, the waiter had already served the food.Ghost Su Ye was not surprised. Demons and demons all have human forms, but when necessary, they can also transform into four fighting forms demon, charm, demon, and demon.
Next came the group of bandits. The general personally went out to kill more than a hundred people and arrested more than two hundred people.Got stuck on it. The next step is easy. The sap of the wild crow tree fruit can be regarded as Menstrual Cramps Relief: Say Goodbye to PMS Symptoms with CBD Gummies
a kind of elixir.
Naturally, all the places that should be explored have been explored.Yu Ziya pondered for a moment, and then said If I provide you with the equipment for alchemy, the extra elixirs you get from refining the elixir will be , can you sell it to me, or help me open five furnaces of pills every month, what do you think
This
Su Ye tentatively asked Lingbao Medicine Hall wants to sell pills Yes.
He actually has the courage to throw Chen Xian out as bait.Not only did it not hurt Su Ye at all, but the Yin Qi rebounded him and flew out, smashing him back into the river.
Do you like it Luo Qingqing opened the small cloth bag and took a look, and there was a fragrant ball inside.As for the next step, Su Ye has already thought about it, which is to find out what specialties the Yanling World has, how to trade elixirs and spiritual materials, and see I Tried KetoPeak for 60 Days: Here’s How My Body Changed After Trying This!
if he can find out what he can do in the Undead Prison World.
Who would have thought that it would be such a coincidence that it turned out to be the General s Mansion.In addition to the excitement of the lantern festival, there are also many other games such as pot throwing, ring roping, Guan Ba and so on.
If they didn t trust each other, how could they dare to say such words casually.All the way forward, let alone a cup of tea, Su Ye had already gained something.
The violent power detonated the sky, roars came one after another, and strong winds tore the air, spreading like ripples, pushing up layer by layer, making people frightened.The big shopkeeper saw a small rat man struggling to drag a box that was larger than others.
Thank you, Master. I really underestimated you. When did you wake up Shen Huaixi Best CBD & CBG Gummies for Anxiety Relief: Benefits, Reviews, and More
pulled Xie Jingshan up from the ground.Keep yelling and kill yourself Jiang Yuebai put his hands on his hips forcefully, Shui Hu opened his mouth and forcefully blew out the air from his nose.
This time, it was obvious that Lu Nanzhi had a special skill that What CBD Gummies Are Good for Diabetes Type 2: Benefits and Reviews
allowed him to become possessed by killing.Jiang Yuebai did not disturb them, landed near Siyu Mountain, and entered Tieyu Country on foot.
Shui Hu lowered his head and looked at Jiang Yuebai, who was twisting over with his arms folded, and then at the elixir next to him.In the end, Ling Guanghan accidentally defeated Cang Huo, and Miaoyin secretly promised Ling Guanghan.
As soon as Jiang Yuebai stepped into Wan Musen s area, he first saw the tangled root system underground.Somehow, when she saw Li Jiuchuan today and learned the news about Xiao Bai, she felt inexplicably happy and missed that bad guy.
She looked down from a high position with domineering eyes.Through her body at the moment, it seemed that he could see the beautiful smile deep in her soul.
She has carved the Divine Hidden Talisman and the Turtle Breath Talisman on the puppet clone.Feng Lie made an invitation gesture, and Jiang Yuebai and Xie Jingshan followed them back to the main army.
Let s go Yi Zhengyang led the two elders into the courtyard.Improve the Barbarian Divine Art , learn the Golden Snake Sword Palm , sort out the dragon bones in the lotus cave, and ponder the refining of the dragon armor puppet.
At this time, the thought I had in Moon River suddenly resurfaced floating on the water There are mountains here, but there is no sea to try.For a moment, the atmosphere in the cave was a little tense.
His brows instantly furrowed and he said, No, you want so many things.Have you forgotten that he can survive such a huge explosion I don t know if he will die, Achieve Your Weight Loss Goals with Lifetime Keto ACV Gummies
but I You know, if I keep waiting like this, I might die from the heat.
However, Lin Beichen Penguin CBD Gummies Reviews for ED: User Insights
was protected by Security Bureau agents at the moment.Once it passes, the bad weather will stop. Sudden A voice came from the crowd.
The scroll Dr. Oz's Top Weight Loss Gummies Recommendation
looked like an ancient object at first glance, and the yellow brocade had faded to desert yellow under the erosion of time.Although the death of the traffickers is not directly related to classmate Lin Beichen, But it doesn t rule out that they are angry with Lin Beichen and want to take revenge on him.
It s very difficult to get out of it. Is it difficult Didn t you hear Luke Combs Weight Loss Gummy: A Game-Changing Solution for a Healthier You
the firefighters say they can t control the fire In other words, the fire will only get bigger and bigger.The answer is ready to come out He was completely absorbed in feeling the sensation.
I hated Lin Beichen, but I also noticed something was wrong with him, and I was very wary of him.But
The dark clouds were thinning now, and a lot of sunshine was shining on the ground.