En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
El acompañamiento es crucial para un mejor funcionamiento de un sistema administrativo, pero por lo regular la consultoría es poco valorada, ya que se piensa que es innecesaria o cara.
Aunque todavía hay una probabilidad baja de guerras comerciales, vale la pena observar de cerca las decisiones en cuanto a la política, y las respuestas internacionales que generen, para estar atentos a las señales de escalada.
Los entrevistados para este reporte coinciden en afirmar que la asociación con un 3PL integral experto, sea en gestión de operaciones como de bienes raíces, puede proporcionar una solución perfecta y potente.
As long as he did not enter the Demon Sect s sphere of influence, there would basically be no danger.The weapon spirit does not know the name of his former master.
He entered a master recognition method. From the information Keto Tone Gummies D9uai2jp Achieving Your Ideal Body Tone With Keto Gummies coming from the fourth grade high level flying boat, he knew the name and name of this fourth grade high level flying boat.I took over the sect s alchemy task. After completing the two furnaces of Master Song s elixir, I will start the sect s alchemy task Li Shiming explained.
He took Qing Yudie, a businessman from Zhongzhou, into the computer room again, and changed his position again.Regret arose in his heart. He thought of the sword cultivator who had left, and how the Qianren Sect had sent elite monks to rescue the Baidi Sect s resource points.
We ve got a good show. This is the Thunder Sound Divine Power of the Great Leiyin Temple.Monk Shed Excess Weight In Your Guide To Ztca5i Weight Loss Gummies Lou on the side sent a message to Li Yuanba, telling Li Yuanba that there was nothing wrong.
Even if there is a trace of something wrong, IBMz15 will immediately inform him.Although his spirit could completely suppress the early Yuanying monks, the other mind could definitely affect the early Yuanying Country Slim Reviewing 11nuacd4 Garth Brooks Weight Loss Gummies monks.
The master said so, so it was inevitable to change his major in martial arts.For the price, all great monks will give priority to redemption.
Keep this Baili Messenger Talisman and activate it to call for help immediately if you Apple Cider Vinegar K54bz6ey Drink For Weight Loss Amazing Results In Just Days encounter trouble Li Shiming looked at the letter in his hand.Thunder and lightning don t wait for anyone. They fall indiscriminately towards the water mist area without finding an accurate attack target.
What he was curious about was that there were many special and rare spiritual Chrissie Swan Gummies The 80byquuhd Truth Behind The Weight Loss Claims beasts here that were either extremely difficult to see outside the world or had become extinct.Of course, even with the Tongtian Compass , it will take a long time to refine the Hell Resisting Crystal Essence to the weapon level again.
The reason why it is not used in the battles of other great monks is to avoid losing it.The Nectar Divine Water magical power is through the Nectar Divine Water magical power runes.
If the shield is opened, the opponent may find that it cannot be broken Abc Shark Tank Products Keto Overview Of Their 4g85upm3e Keto Lineup in a short time, and may change the target, so Zhao Hao would rather take some risks himself and delay for more time.Especially the half elves, their faces were full of joy.
As the saying goes, wealth can Apple Cider Vinegar Can It Help You Lose B2pk4mnbv Weight lead to gods. Although this method is primitive, it will always work.After Zhao Hao and the others persisted for more than an hour, they were unable to withstand the retreat.
In this case, the monkey version aircraft carrier flow will be available.The golden dragon didn t Unveiling Kelly Clarksons Weight Loss Zcry7 Secrets want to enjoy the pain of being beaten without being able to fight back.
Boom The bombs he carried exploded with a bang. The terrifying power of the explosion caused the deck of the transport ship to be torn apart and twisted like cardboard.Note that the prerequisite for the Fat Burner Pills The 5n131pyj Secret Weapon In Your Weight Loss Arsenal sale of food is allies.
He has decided on the blood of beasts. The premise is that this hell level mission is successful.Please save the new address to avoid getting lost. We will provide you with the fastest update of Invincible Heroes Dragon Lord.
It s so funny that someone would like an avatar, right.Put it away You can give it to Ellie to use. Only the last two items remain, the most important items.
Because the entire Paradise Mountain is shrouded in holy light, this is why the devil dare not step in.But soon, she put away the grief in her heart and gave the order.
No one would notice a palm sized lizard in the dimly lit underground world, but who would have thought it would be stopped This can only mean one thing.What are you doing I have a resource and we En Fusion Keto Gummies 4g10x7 Review How These Tasty Delights Can Help You Achieve Your Ideal Weight Ooz will negotiate it right away Zhao Ying looked at her best friend speechlessly, wondering what she was doing by suddenly pulling her out.
When he smelled the spirit tea, Li Shiming had a strange look on his face.His current defensive power is no weaker than that of the Water Dragon Body Protection spell.
Please protect my golden corpse Li Yuanba hesitated for a moment, but decided.Once these thirty six nodes were added, they were connected between the nodes many times by the fingers, forming a A larger formation structure diagram.
The flying sword and claws made a series of collision sounds.At the moment he disappeared, a sharp claw grabbed him where he was originally.
But Li Yuanba couldn t do this. Best Fruits For Weight Loss R3r1w In Fall His spiritual cultivation was far inferior to that of Li Shiming.Ling Baoxing flew out with a sword and struck a part of the formation with a light sword.
A normal sword cultivator, no matter how talented he is, is just a brain, and it is already extremely difficult to focus on the study of one kind of Fwu5t How Valerie Bertinelli Achieved Weight Loss In Her Secrets sword intent.Otherwise, Li Yuanba would never go out again. Even inside the Sword Intent Chongxiao Pavilion, there Unlock Your 38x7g0i Weight Loss Journey It Works Slimming Gummies Reviews would be no chance that the Sword Cult could not resist the temptation and attack Li Yuanba because of the treasure that could kill the great monk.
There are also differences among the superpower monks.However, compared with the fourth grade cultivation auxiliary elixir, the fourth grade How 6vbt04rhz Does Semaglutide Work For Weight Loss cultivation auxiliary elixir still needs to be coordinated with cultivation in order to digest the energy in the elixir.
Of course, if you understand a certain rule, then the Heavenly Art will be strengthened again on this basis.There was a restriction left by him at the door of the warehouse.
Of course, there are still some resource points that are accidentally damaged during the battle, and there is no way to do this.After the heavenly ghost swallowed the spiritual mark of the great monk s recognition of his master, he burped slightly.
If they fail, they will be destroyed. The great monk Luo Pei did not want to participate in the tribulation.I never thought there would be such an opportunity Li Shiming muttered to himself with a look of surprise in his eyes.
How is it possible This is the Sword Cave. How could something happen to the Sword Cave Li Yuanba shook his head and said in disbelief.He even suspected that the sword light power of this mid level Nascent Soul was determined by the trial s judgment of his realm.