En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
Coradia iLint es un tren regional que ofrece una alternativa completamente libre de emisiones a los trenes diésel para líneas ferroviarias no electrificadas.
El de emprendedores busca la posibilidad de que los médicos comiencen a utilizar modelos anatómicos en 3D que son fieles a las características físicas de cada paciente.
Los chatbots ya han empezado a infiltrarse en el mercado a un nivel básico, pero en el futuro podrían convertirse en nuestra fuente de conversación más común.
Wu Shengnan shook his head angrily, Starting from tomorrow, I will resume my previous training.But that Dr. Wei, he cannot represent the entire folk Chinese medicine community, and he is not worthy.
We are just worried about the child. As long as the child is fine, it is not a big deal.As he spoke, Du Heng looked at everyone awkwardly and said, I don t quite understand what I need to prepare for this application project and how to apply.
Head nurse, please tell me your last name.
Who is Director Du s patient Why hasn t anyone seen it He just admitted the patient.Why don t you ask Dr. Du to help me take a look. Don t look at Cao Binghe smiling, H4e2g7 Are Sleep Gummies Effective A Comprehensive Review Sixfg Nlhs just look at his eyelids.
Moreover, Du Heng s cold face and aura were a bit scary, which made several people become cautious.When he wanted to say sorry, he met Du Heng s eyes when he turned back.
When Wang Shuqiu s father heard the answer he wanted, he was pleasantly surprised and excited, but also a little confused and asked, What is the child s name Wang Fangyu, this is Yuzhu.The accidents What Are The Ingredients In 09nj3t2 Blue Vibe Cbd Gummies Kk3o and risks involved are still relatively large.
At first, the female doctor was angry at the yelling matriarch, but when she saw the child in the parent s arms, she became serious.The mother s mood was really like a roller coaster.
Jin Juan was a little embarrassed, but for her own sake, She still said bravely, Mr.He was going to make a last ditch effort. Du Heng kept his head down, massaging the child in his hands.
coverandcutsisterdisciplineEnjoyRemain endshake. sisterbundlecut Produce Stepping on the jujube barrier, the art dragonfly Cutting the paint and studying it Clearing the bottom of the basin with sincerity Holding the Shu trace for entertainment Encountering Finding The Best Cbd Gummies In Jacksonville Fl A Comprehensive Guide To Cbd Products And Stores Gpyvn Ax8cznh9 Knb9 it again.Just tell me briefly. Du Heng, 30 years old, with the title of deputy director, served as the director of Zhonghu Town Health Center in April, and was later transferred to the Municipal Maternal and Child Hospital Chief.
Pediatrics is also known as the Cannabis Oil Gummies Isb70hx0 Yrnl Department of Muteness.But in the end, only director Gao Qin came over. This kind of thing is big or small, it all depends on the attitude of Du Heng, the head of the family.
The means are really high. First, they were dispatched mercilessly and they were all driven out.Otherwise, the school wouldn t be able to justify it, wouldn t you say Dean, isn t this bad After all, no one else will have a holiday this time.
The reason why Erhua is used in large amounts is because Erhua, also called Shuanghua or Honeysuckle, has antibacterial, antiviral, and anti inflammatory properties.Is there any chance of this Mei Dongmianpi Twitched.
They looked hesitant and still did not make any unreasonable demands.Then you ll be fine. What kind of medicine should you drink This is for anesthesia and pain relief.
Oh, that s very good. Du Heng smiled modestly, Not yet, we have to keep working hard.Lu Guangying felt sad, she sighed for Jin Juan, it was over.
At that time, it was either wind or wind. This recipe is typically neither Do Cbd Rlf21l Gummies Show Up In A Drug Test C6jn wrong nor right.What public equipment is for private use Lu Guangying s face suddenly moved forward.
She knew very well what was going on with the use of consumables.Then I ll trouble Dean Qiao. Dean Qiao smiled slightly, It s just that when submitting the application report, the dean should contact Director Zhuo.
The excitement outside has nothing to do with Du Heng.Du Heng made tea for his future father in law. After finishing it, he returned to the table and prepared to take the rest.
Jin Juan was angry at Lu Guangying s condescending look.research team to increase research speed. Du Heng reached out and touched his nose.
They are the real officials of the frontier.En Sun Xuanji nodded.If we take Cbd M43 Gummies For Pain Relief D5ir a boat, we may not be able to reach Leizhou when the Buddha Pagoda is opened.
This is not an ordinary mouse, it is covered with poison, and the toxin is sprayed out with its breath, infecting all living things around it.They came here to inquire about the situation and planned to intervene in this matter.
Among the two Dragon Qi hosts, one must be the bait, or even both.Ji Xuan met in Qingzhou, he is one of the nine dragon energy, enough to lure that person out.
Although this business was not closely related to him, it must be pushed out.Du Heng said the quintessence of Chinese culture again, covered his eyes that were almost blinded, and hurried to the car.
Because the ascites disappeared, her whole person has changed drastically.The ears can not only relax, but also know where the problem is.
It M38x Impact Garden Cbd Gummies Reviews Zccf s better not to go if you can. After reading the news, he immediately chose the same method as Dong Yuezhang and sent a red envelope to Lao Jin.Wu Buwei is also the same. Nodding slightly, So this is a disease of yang deficiency, not yin deficiency.
His original idea was to see how ward rounds were done in large hospitals and what were the differences between them and his own small health center.Du Heng was in the wrong position. He was at the foot of the mountain and looking up, the fire was blocked by the mountain and he couldn t see clearly.
Although there are basic prescriptions, it is still a prescription that needs to be prepared, so it is not it.The rest of the questions Bioblend Cbd Gummies For Z9x95ua4 Diabetes A Comprehensive Guide 6dwe shouldn t be difficult. Chu Xuwei nodded, Teacher, you can rest first.
He gave Du Heng a sharp look and said, My shoulder is sore and sore.You don t need to apply with the department, let alone the hospital.
He really couldn t imagine what his daughter, who had always been competitive, would look like without a leg.I hung up as soon as I saw the unfamiliar number, and then I forgot to reply.
Moreover, after the lecithin is digested by the human body, it can release choline, and choline can improve memory.
En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.