En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
Tecnología de información ayuda al sector de hospitalidad a construir un programa de lealtad relevante y personalizado que beneficie al cliente y reduzca costos de mantenimiento para la compañía.
This shallow wound and the Heavenly Thunder Sword Intent in the wound had little impact on Elder Sun Ao.Li Shiming is quite satisfied with the effect of the fourth grade healing elixir.
Brother Dan. It seems that we still need to improve our combat power Li Shiming shook his head and said.Xiaofeng s defensive power means that even if it is hit by the magic weapon of the early Yuanying monk, it will not be too damaged.
Three months ago, his father died of illness. Qin Hu ascended the throne and became the new champion prince.This was a rare opportunity. Fellow Daoist Li, let s exchange contact information.
Master Li, you are very strong, but again, your skill level is too low Elder Sun Ao had a solemn look in his eyes, but he still said contemptuous words in his mouth
This time, Li Shiming jumped forward, sprinted in a short distance while he was speaking, and came to him.Uncle Li, master, please Li Shiming placed a pot of Is Lucanna Farms CBD Gummies Legit? Review and Analysis of CBD Product
brewed fourth grade spiritual tea in front of the two great monks and said.
After proceeding for dozens of miles, the energy in each Nascent Soul Ancestor s body was not consumed much.Of course, this was just his feeling. In fact, Gui Yijian didn t make the slightest move, but Yun Xingyi was letting Gui Yijian recognize this body.
If he is distracted by other magic weapons, it is better to use all his energy to strengthen his sword.The changes in the simulated world come from relatively real data.
And these silver corpses around him enjoy the top notch treatment.Master, you are finally back, ah, it stinks so much Si Qin saw Li Shiming and got out of bed quickly.
He regretted a little. He should have found a way to escape as soon as he discovered the ambush, instead of taking the initiative to attack.The folding fan was clearly in front of him, but it seemed extremely far away.
Although we didn t see it with our own eyes, Jiang Yuebai s ability to win first place in the competition is definitely not weak.Keep buying spiritual fish and spiritual birds. Right The Benefits of Melli Sleep Gummies for a Restful Night's Sleep (rzIax)
now, 80 of the spiritual vegetables are still immature, and the aquatic poultry has not been released yet.
In order to preserve the medicinal properties, remember to infuse it with fire spirit energy to warm it up every day.Arrangement. Well, don t worry, Sect Master Wen, this matter still needs one or two years Understanding the Benefits of Charlotte's CBD Gummies for Overall Well-being
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It can use the gold spirit energy to enhance the concentration of water spirit energy.Come down and eat, little monkey. Scientific Scoop: Does Drinking Cider Vinegar Really Help Lose Weight?
Tao Fengnian was happy today and took out a jar of the spiritual wine he brewed, and Jiang Yuebai also got a small cup.
Jiang Yuebai avoided the poisonous infant corpses around him and swung his arms to swim upwards, but he couldn t feel the slightest buoyancy.Wen Miao turned to look at her, The Law Enforcement Hall has its own penalties.
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or contribution points in these years to buy them directly or exchange them in the sect.
I think we have just established a foundation, and it is quite difficult to completely cut off the desire for food and drink.Jiang Yuebai threw away the puppet and ran to Tao Fengnian s side.
Even if he could, he doesn t have the courage No, I can never harm Jiang Yuebai.Jiang Yuebai was also shocked, What nonsense are you talking Where to Buy Martha Stewart CBD Gummies: A Comprehensive Guide (hGMcR)
about How could my master like Zhenjun Fuyi Are you spending all your time at home doing nothing but cultivating spiritual beasts Yun Shang smiled sheepishly.
He went to investigate and found nothing, and was shocked to realize that it was the cat demon s deception.So what about the medicine Do you know what kind of life I live in Hualou Get lost, don t let me see you these days Get lost Jia Xiuchun knocked down the table full of rouge, Jia Wei fled in embarrassment, Best CBD Gummies for Joint Pain and Arthritis: Relief and Treatment
left the Hedan Hall and looked towards the Huaxi Valley.
She is from the human race, so she naturally loves the human race.Li Jiuchuan appeared next to Jiang Yuebai and threw a few things to her.
He tried his best to use his spiritual energy to drag his body down
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mighty Shi Xiaowu took the lead in shouting, and all the disciples from Tianwei Peak followed in unison with their momentum.As soon as she took out the cold jade pendant and the spirit beast bag, the Ice Beetle King flew into the cold pool to absorb the spiritual energy.
The roots of five spirits become the body of five spirits, and the original Yunzhi becomes fairy zhi.Pressing hard, Jiang Yuebai squinted her eyes and saw a familiar mouse tail squeaking from the tiger s paws Jiang Yuebai
When the matter was exposed, Qionglin Tiger picked The Benefits and Effects of CBDFX Mixed Berry CBD Gummies: A Comprehensive Guide (yCnhk)
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to escape.The dragon and carp jumped up and flicked their tails, and the water flow turned into a shower of arrows.
As soon as the golden spiritual energy containing the aura of green clams and flying money came out, the spirit rat rolled up and was held by Jiang Yuebai s tail.Suddenly, a powerful force filled Jiang Yuebai s body.
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to delay, and immediately rushed through the narrow door, followed closely by Jiang Yuebai, whose hair was cut off by the suddenly closed space.You have to rely on yourself. Jiang Yuebai picked up the demon pills and books and jade slips on the ground.
Just like Ao Juan, he also evolved from a water snake to a Yinglong, the only Yinglong in the world.Even if you are not really practicing, you still have to pretend to be practicing and not let others look down upon you.
To the southwest, there is endless black sand wasteland, lightning and thunder.Just treat it as a retreat and practice. You can think of ways slowly.
Then they dug out their hearts, drank their blood, and ate their corpses alive.They received a mission and went out to welcome the disciples of Jingangtai and Guiyuan Sword Sect to participate in the Tianyan Sect competition.
Lu Nazhi s face was expressionless, with a somewhat mocking Shark Tank’s Weight Loss Winners: Unveiling the Products that Delivered Results
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Ying Yi Zhengyang opened his eyes in disbelief. Yi Chuanying s eyes filled with tears of hatred, and she said in a hateful voice, Back then, you ignored my begging and killed my husband.
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an angry shout, far away Most of the Jindan cultivators here stopped moving forward, or turned away, but the three Nascent Souls who were ambush in secret were still hiding their faces.
After the pill is formed, aura is no longer treated as a single attribute.Taipu Zhenzun was so fierce that he reached the place where Jiang Yuebai gave birth to a baby in an instant.
Zhao Fuyi and Li Jiuchuan both looked at Jiang Yuebai first and were relieved to see that she was fine.As soon as Jiang Yuebai s rattan touched the water, the clean spiritual energy in it was immediately forcibly extracted, leaving only the rattan rotting in the water, and a cold breath followed the white rattan towards Jiang Yuebai s body.
top of head. The forbidden light exploded, shaking open the golden talisman ring.The white clouds look back and merge, and the green mist comes in to see nothing.
Walking through Lingtian, an ancient garden with ancient charm is located by the lake.The composition of the sect is not particularly important in the upper realm.
Each golden thread on the back has a level. At this level, it is more than enough to tear apart the formations and magic weapons with the strength of the 7 Proven Healthy Recipes for Dinner to Lose Weight: Discover Their Amazing Benefits
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Several other Supreme Elders also had their expressions changed greatly and followed them.He is extremely powerful, and he has a body refining technique that is more powerful than the Immortal Vajra Body of Wuwei Temple.
Even parents want to raise their children for old age, let alone outsiders Immediately afterwards, Lu Yu asked with some curiosity Senior He, are you familiar with the Demon God Kaili He Wenxin nodded and Lifetime Keto ACV Gummies Reviews: Are They Effective? Get In-depth Insight Before Purchasing
did not hide anything, telling everything he knew Wei Li is the demon god of the ancient demon clan.
After all, when you reach the realm of Taoist Lianxu, your lifespan starts at ten thousand years, so how can you be willing to die Lu Yu took a deep look at He Wenxin and couldn t help but admire He Wenxin s openness in doing things, which made him quite fond of him.Then destroy his soul Otherwise, if we are careless, Lu Ziji will definitely defeat us one 2025 Insight: How 10,000 Urban Professionals Are Using Apple Vinegar to Lose Weight
by one Good Other giants in the Nascent Soul stage thought it was reasonable and praised him one after another.
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here today to avenge my disciple Gong Haobo In an instant, following Yang Rong s rage, Thousands of water mirrors around her were sparkling, and a series of powerful swords were ready to strike
Princess Lu Xiao was a little shocked at this time.He is not comparable to Lu Ziji, a mere clown Yes, compared to our sect leader, Lu Ziji is just an ant, nothing like that Hmph The most wrong thing Lu Ziji did was to offend our Thousand Blades Sect.
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Huan Zixuan s delicate body trembled and she woke up from the illusion.After seeing Shao Zhengqing and the others dripping with cold sweat and their breathing almost stagnant, he suddenly said You are lucky Lead the way, take me 5-Day Liquid Diet weight loss Challenge: Turbocharge Your Weight Loss Journey
to Jingshui City Since they have been disturbed by these people Tranquility is difficult to cultivate here.
However, under the sword of the years, he aged and decayed in an instant.Feeling the vibration of the Nether Fire Realm Pearl, Zhao Wuyuan also sighed with joy in his heart.
It was Dong Caiying, the head of the Xuan Bing Sect.How could I die here Lian Peng also roared in his heart, his eyes filled with intense emotion.
Without the previous harmony, Luo Wenxing had fallen, and things were a little troublesome.Go Master Huan Yu shouted softly, and majestic spiritual power poured into the compass magic weapon.
He might be able to rule the Cangshan Star Cultivation World and become the sole master of the Cangshan Star Cultivation World.Such an earth shattering big shot, really I am A role model for all generations
For a time, countless people around the world worshiped and awed Lu Ziji to the extreme Great, Lu Yu is still alive
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Not only that, these secretly powerful warriors formed a cornered force and blocked Lu Yu from all directions with their auras.
En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.