En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
El gerente de Proyecto tiene que encontrar el balance ideal entre las acciones que sus clientes realizarán para mejorar el medio ambiente y los beneficios tangibles que obtendrá por las inversiones que realice al respecto.
Existen muchas ventajas al incorporar inteligencia artificial, ya que atienden tres pilares fundamentales: Predicciones y previsiones, detección de anomalías y pronóstico de rendimiento de la organización.
l mercado de cloud se multiplicará por seis en los próximos cuatro años, pasando del 7% actual al 41% del total global de las comunicaciones unificadas en 2020.
He recognized the origins of the four voyage ships.He took out a tracking magic weapon and collected all the auras that could be found here.
This is what you said. I have prepared a lot of elixirs and are waiting to find you Ye Jingxian instantly returned to her usual demeanor and smiled.Many of the great monks of the Yuqing Sect have died in recent years.
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His smile froze in an instant, because the trapped Li Yuanba just moved his feet slightly, and he mysteriously disappeared from the spot.With a clang sound, the Heart Sword struck his body.
The most important thing in the cave is the rules of thunder and lightning in thunder clouds.It took a long time for the previous formation masters to lay down a formation base.
However, a single Nascent Soul among the five Nascent Souls only has a single five element talent, and does not have all five elements.Li Shiming originally passed on the formation of the Tiangang Earthly Evil Killing Immortal Sword Formation to the Wanjianfeng weapon spirit.
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The trial sword light will not be affected by the illusion of the formation.The middle stage Nascent Soul monks of Baidi Sect were all in confusion at this time.
The lance blessed with magic struck the armored vehicle at high speed, only making a small dent, and then the huge reaction followed the curve.In addition to the three axes of length, width, and height of ordinary three dimensional space, a time axis is added.
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The news of Linn s plan to mass produce wizards and the academic seminar that will be held in three months time spread like the wind throughout the empire under the publicity of the Magic Daily.
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This person s name is Hu Yourong, and he is the current leader of the Nine tailed Fox Clan.About half an hour later, the baby s Qi circulated for eighteen weeks, and the Qi had indeed doubled in size.
Now these powers have been turned into his foster care.Not only does it have the general knowledge of the cultivators here, but it also has certain rules for the allocation of products and the management of tentacles secondly, there is a hidden underground connection here, and there will be some in the future.
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He could vaguely see that there was a glove about the size of a foot on his fist, and there was a faint glow.Those who have reached the seventh realm have contributed more.
Ziwei Star Territory, is this the Ziwei Star Territory It is indeed a prosperous world.It has nothing to do with you. No one can fight in the sky above Belvedere.
In such a relationship, an autographed photo What does it matter Finally, Ye Fei s expression finally softened and he allowed Hua Shengqiang to take the people away.Ice Cold beads. Two juniors, one day, I will let you die without a burial place Seeing this scene, Li Gui knew that there was no hope of victory, so he dragged his mutilated body and rushed towards the entrance of the cave outside the secret realm.
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It suddenly split into two halves. Bastard The old man He only caught a small piece, which made him furious.It s so dangerous Ye Fei was startled, and Guan Tong also woke up, his face flushed with embarrassment.
Alright Ye Fei grinned and urged everyone. Murong Xue and the other girls were naturally not polite, so each of them took one.My ancestors left something here. I don t know what it is exactly.
Baiyi The woman sighed, commenting on Ye Fei s combat prowess pertinently.It seems that we must advance to the Guiyi Siji Realm as soon as possible, otherwise, we really can t survive in this powerful star field.
Boy, take care of yourself. When the matter is over, go to my place to report.Your spiritual power should be limited. Girl, you d better come with me and be a guest in my Dulong Cave.
En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.