En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
Abordar estas cuatro prioridades estratégicas permitirá a los distribuidores enfrentar el futuro con resiliencia y adaptabilidad. La transformación digital, la mejora de la experiencia del cliente, la estrategia de talento y la gestión del clima empresarial son elementos clave para un crecimiento sostenible y el éxito continuo en la industria de la distribución.
La solución de ingeniería de software integrada de Siemens para la industria automotriz finalmente traslada el desarrollo de software incorporado a su lugar apropiado, como parte integral del ciclo de vida completo del producto.
La gestión adecuada de residuos no solo es una práctica empresarial inteligente sino también una contribución valiosa a un futuro más sostenible. Con la implementación de un plan de gestión de residuos sólido, las empresas pueden prosperar mientras protegen nuestro preciado entorno.
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How could I have fallen in love with such a witch Li Shiming shook his head and said with a smile.Without definite information from Dongtian, he didn t want to have a battle with the Jinkai ancestors.
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They were used to seeing the devastated seaside left behind by the demonic cultivators in the East China Sea
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The cold sword body and the thunder light The shimmering blade and the violent aura emanating from the Shura Demonic Sword both surprised the miko.The wooden shield made of the eternal sacred tree could withstand the powerful attacks of giant barbarians in the past.
So Ye Ling hid the fierce murderous intention in his heart, casually held his hand in return, and said lightly That s easy to say, hehe.He knew that the ancient teleportation array in Cangnan County had already It collapsed and the way back was cut off.
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Mrs. Bai felt a little embarrassed after she finished speaking.Shut up Tie Qiusheng yelled at them angrily Cheer up your motherfuckers.
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You think you are going to be kicked out as a liar, and with so many people watching, if you don t apologize, I m afraid it will be true, right Bai Moyan s face instantly became very ugly.
What he didn t say was that with Qin Feng s current state, there is no way he could survive.Others didn t pay attention, but Lin Wan er, who was standing upstairs, saw it clearly and couldn t help but clenched her hands.
However, the fact exceeded his imagination and made him deeply gratified.Before the martial arts conference started, Wu Mian had already challenged several major martial arts schools in the world and won them all.
Standing opposite the poisonous dragon, Chu Tiankuo s clothes were fluttering and his hair was flying, but his figure remained motionless.If you have figured it out and want to seize this opportunity, then you can come to me tomorrow.
The hall suddenly became quiet. Xu Shaoqin was protecting Bai Moyan and Madam Bai, and was about to call for support.Qin Chuan made a phone call, and after hanging up, he excitedly announced to everyone My friend said that the survey team will be here soon Great We are really going to be prosperous In the future, we will be worth everything.
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Some couldn t sit still. He originally thought that even if Xuanyuan Feng was indeed a natural warrior, he was not mentally sound and could reach the limit of what he had done before.You really dare to come. Dou Yi gritted his teeth, with a look of hatred on his face Are you so eager to die Do you have to make Ke Yi sad As soon as the person approached, a fragrant breeze came in.
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Mr. Chen is the only one to be polite. Fan Bangyan smiled easily Mr. Chen, you can rest assured that as long as you stay in Longdu for one day, we will have more time to cooperate.It s a pity that it rained heavily when we went back that day.
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If Red Skull is willing to give up, then Su Ye doesn t mind treating this as a normal transaction.I don t want the fraction. What do you think Su Ye said Every gold bar I brought is They all weigh one kilogram.
Can drinking a jar of it in one go not cause fever Su Ye has actually considered this matter.The drowned ghost looked at the headless ghost and the female skeleton, patted his chest and said The three of us have already discussed it, no matter where Feitian Yaksha takes it Find some elixir in it in exchange for the Ice Orb, and the three of us will make up for the rest.
Too few pages It doesn t matter. Print it a little bigger, so it won t be more than two pages.Each card corresponds to one life. It is connected to the Black Mountain formation and cannot be used if others take it away.
Egret Academy does not force students to take classes from any lecturer.
En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.