En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
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She suddenly blushed at the probing glances around her.It was like leaving the body with the Sanskrit mantra.
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to achieve temporary changes and adjustments. These methods are all just showy, but of no practical use few of the elders in front of me practice this method.When the first ancestors of the nine sects fell into the world of Ziwei, they used extremely brilliant methods to conceal the secrets of heaven.
More than thirty sects were purged. Mo Shanghui and others already knew the whole story.But it is still relatively easy to update the work and update the three chapters.
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No, he is the number one person in the world of Ziwei.
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He called again, but the phone showed that it was turned off.Now that my father is gone, I have no energy anymore.
She stretched out her hand to rub her forehead, stretched her limbs, and murmured to herself
This is not the Ziwei Star Territory, but I don t know where it is.Here, everyone is polite and self possessed. However, there is also a discordant voice, looking at the flying goddesses, drooling.
Trash Qianxiu looked at Nanyun Luan with a cold expression and shouted coldly.But the little cub seemed to understand what its father meant, and rushed over, using its claws to remove the thing from him.
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Besides, we want to destroy Mo Yuan, but our Alchemy Guild agrees.Now that you re here, stay with me Now that he had taken action, Ye Fei showed no mercy.
Roar At this moment, Ye Fei was really angry. The two senior sisters were injured one after another, which made him lose his anger.It is not like the medicinal power of Jiuyin Pill. However, these nine kinds of yin attributed powers seem to have disappeared.
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