En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
Coradia iLint es un tren regional que ofrece una alternativa completamente libre de emisiones a los trenes diésel para líneas ferroviarias no electrificadas.
Un factor que cambiará la dinámica de las compras por internet será la alta penetración de usuarios de smartphones, tanto en los mercados desarrollados como en los emergentes.
La necesidad de proteger la información es cada vez más importante, por ello es siempre necesario hacer una reflexión para tomar conciencia de los posibles riesgos a los que nos enfrentaremos.
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She wanted to find someone to come over and ask about the missing children in Lin an County.Hong Tao nodded, turned around and headed straight for Nangufang.
The five sword cultivators fell out of the mirror world with horrified expressions on their faces, their bodies still filled with fire.But Senior Sister Lu, in my opinion, you are not an impatient person.
She thought that after she learned the Sharpness Technique, she could go to the fields to help with the work.Not long after, a sword master from the Guiyuan Sword Sect in the late Nascent Soul stage appeared and lectured on behalf of the sect alliance.
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All he could see in the abandoned ancient city in front of him were ruins that were as tall as a person and not even a decent house.But in the end it seemed that it was no longer useful.
Only my father has six of them in the entire Daqian.Luo Chen had previously I m still a little confused, but after confirming again and again, I finally know what s going on.
The residual jade looked very ordinary, but the style was a little more primitive.yes Li Hu responded and ran to get the tools. When he came to the study and saw the table full of medicinal materials, Luo Chen showed a wry smile on his face Now I am very busy again.
Only in the name of Ning Shuihou s bodyguard could Ziwu Guard wear armor openly.This time I went into the mountains and didn t even see the hair of the exotic beasts.
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This time, they had at least two places in the Nangong family.The python was completely black, half of its body was standing upright in the air, and its triangular head was facing Luo Chen and the others, spitting out a long tongue.
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What about the Black Cloud Horse Qin Fei also knew that BMWs like the Black Scale Horse were already beasts, and there couldn t be many of them.
Oh yo yo, you ve been waiting for me for a long time Brother Chen, Brother Chen, you have finally become the person you hate the most.It s not just these three people who came. There were many people who had nothing to do to watch the excitement.
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But
These two unusual thunderstorms in a row made them realize that something was wrong, something very wrong.But Wu Meng and other The Paper staff couldn t say anything.
Ghosts are deeply afraid of it and it is the most powerful talisman to ward off evil spirits.These clutter is on fire. This caused a group of two firefighters who responded quickly to Li Bin s instructions to immediately stop their sprint.
What had they done to sign a confidentiality agreement of this level Unlike the level where they know the confidentiality agreement.The top scorer in the college entrance examination is in our school The top scorer in the college entrance examination with perfect scores in all subjects How do you achieve perfect scores in all subjects No points are deducted for the Chinese composition This is not extraordinary performance, it is a performance that defies nature.
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Lin Beichen also signed the express delivery order at this time, handed it to the delivery boy, and said with a smile Okay.Just two days ago
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But
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At the same time, they have extremely strong mental qualities.The body is still the same body. Everything just now was just a figment in Lin Beichen s mind, using this to make illusions come true And now
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It can almost be said that everyone stopped what they were doing.Military training is officially over. Everyone will have formal classes starting tomorrow.
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He originally planned to take his little granddaughter for a walk and then went down the mountain, but he didn t expect it.He can directly bring goods through live broadcast and make a lot of money He just raises his hand.
The results are often not that important sometimes.Are you looking for me Lin Beichen had been paying attention to Li Bin since he ended the call with Song Xiangdong.
Although Zhang Sheng is excellent, there are not no such people in this world.His voice is like spring breeze, without any pretense, and it is easy for people to like him.
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Zhang Sheng smiled. Tell me what you think. Li Yanhong ignored Zhang Sheng s words. In the past, I had to seize every opportunity, but now, it s different
What s different Can I make an appointment with the boss of Shengshi Entertainment to talk about cooperation Zhang Sheng stared at Li Yanhong.
Unknowingly, they will buy this book. If you write about what they rely on to succeed, then ordinary people will not buy it, people in the superstructure will not get the modification of their dreams , and their books will not be in line with positive energy
Zhang Sheng did not When asked whether the MV was an advertisement for battery cars, he did not deny it.
Her mind went blank. She lowered her head and looked at her phone.Some economic experts who came from Yanjing were also stunned.
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Linlin has been broken for ten years. She quit the company many times and left many times.But
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En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.