En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
A través de estas apps los usuarios de GM México tienen acceso remoto a la info de sus vehículos mediante sus smartphones con el mismo usuario y contraseña del Centro de Propietarios.
Expo Cesvi 2018, como cada año, convocará a todos los participantes en la industria de la reparación automotriz, en especial la reparación por colisión.
I knew you were of the same kind at the time.If Lu Tutou married you, it would be like a flower stuck in cow dung.In addition, the Xu family is not crowded, unlike those bells and tripods There are a group of people inside and outside, and the burden of managing the house is not heavy for my aunt.
Then what happened between us and Susu in the teahouse.Once we catch Yang Chuannan and torture him, he will definitely defend himself and tell everything he knows in order to prove his innocence.
This case involved four Jin Gongs, twelve Silver Gongs and thirty Tong Gongs.Xu Qi an opened his eyes, but what he saw was still darkness.
What kind of qualification is this Then you have to accumulate meritorious deeds.And even with the help of Daoist Jinlian, most of the spells in the magic book cannot compete with the opponent.
But half an hour later, he galloped back on his horse and rushed into the post station with an ugly expression Ning Yan, the city gate is closed.The aunt and the second uncle turned their heads inch by inch, looking at the young girl What are you doing I m making trouble Xu Lingyin said proudly I will definitely make trouble in the future, unlike my sister who always troubles my parents.
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I can t, I can t hold on to the stinky monk.I will leave my life to you.Besides, he is still very immature, doesn t kill many people, and lacks actual combat experience.
Until one day, he met a girl.It was a sunny spring, he was washing clothes in the stream, and saw a handkerchief flowing down the stream, he picked it up subconsciously.The chief minister is equivalent to a high ranking official Xu Qi an looked at the chief minister of Yunzhou.
Exactly.Song Tingfeng said.It is rumored that Lady Fuxiang is beautiful and heavenly, and she is a first class beauty in the world.It involved Daoist Jin Lian, Xu Qi an didn t want to say more, and changed the subject Do you still have that Daoist Pill Another day, I didn t bring it with me.
If the case is not solved, don t even think about it.Xu Qi an replied calmly.Jiang Luzhong was stunned, frowning, he suspected that Xu Qi an was lying, Ping Yuanbo had died long before the Sangbo case, and there was no clue to prove that Pingyuanbo was involved in the Sangbo case except for a tooth organization.
Da da da.Xiao Tongluo rode back on the horse, supported his tired body, and said lightly General Xu, my officer Xu Qi an, came to discuss with you on behalf of the governor
Xu Huchen said quietly Said My lord, please speak.The guard knelt and kowtowed in gratitude, but the dog servant helped him up and said loudly There is gold under the man s knees It s really good.
He was responsible for returning the belongings of Zhao Long, the owner of the Chamber of Commerce, to his family.Xu Qi an coughed, cleared his throat, He tentatively said The real culprit in Pingyuanbo s extermination case is the same person as the gangster who attacked Shangshu s mansion last night.
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There were men and women.The men hugged the tree, and the woman hugged the tree.Secondly, keeping one hand and not revealing the real body is equivalent to leaving a lot of leeway and a lot of room for manipulation.
He knows Xu Pinglin s situation better than anyone else.I meant to throw it away, but your sister in law said to ask what you mean.
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From sobbing at the beginning, she slowly began to cry loudly, and finally started to cry loudly.He still didn t understand. Then wait a moment, I ll be back soon.
Wait a minute, I m going to get some medicine first.Du Heng s attitude was very resolute. Zhang Sumei glanced at the pot that was about to boil, then looked at Du Heng who was resolute, and slowly pulled up his trouser legs, exposing his entire calf.
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She called again and still didn t answer. Just when Wang Lili was about to dial again, Du Heng said with a cold face, Don t call, call the health center and ask Dr.Seeing Zhang Xintian, he still wanted to speak. Lan Changhua shook What Is Vigor Vita Cm0hkmw Cbd Gummies A Comprehensive Review Uhzlb 96ig his hand, Okay, everyone knows what kind of person your grandpa is, and you don t need to defend it.
Gong Daoyang hesitated and said, Is it possible that the person who went to the health center was lying It s unlikely.Du Heng closed his eyes and meditated for three seconds.
The focus is on the capital Du Heng stopped talking.I didn t have the chance to drink it before. Let me take a few more sips today to enhance my taste.
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We can see it at a glance. There is no trace in the ditch on the right.Brother Zhu, please check it for me first. Then it ll be fine.
Yu Haiting was still puzzled, But if it was really a stillbirth, then Amei Liu s menstruation would definitely return to normal.But take one look at him and all interest disappears.
There were rows and rows of slender acupuncture needles lying on the inside.A Su, what is this As she spoke, Yu Liao picked up the food box in her hand, and when Tan Su was about to say something, she suddenly realized The pear blossoms we picked together when we came back last time, so here are Cbd Chews For Jxla7 Dogs With Anxiety Reviews A Comprehensive Guide To Calming Your Pet Fwqaq Qbfs Pear Blossom Cake Seeing the smile on Master s face, his usually indifferent eyes were also stained with tenderness, and he said softly that Master likes it.
Although she couldn t bear it for a while, she couldn t forget the grief every time she saw the soul of her parents.Qin Wan glanced at Tan Su carefully again, and said to Yu Liao with a smile on her face, and finally pulled Sit down.
So, as a teacher and disciple, what is A Su bringing me here for Saying that, Yu Liao clasped the inner circle of her hand.Before Tan Su finished speaking, Yu Liao stretched out Where 507hdzo To Buy Kana Cbd Gummies Vt0q her finger to her lips and made a shh gesture at him.
It turns out that not everyone can be as gentle and strong as her.His spiritual power recovered and he could barely support himself in the air.
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Meng Niang supported her son Qin Feng, she looked up to Qin Fu with tears on her face and said, Patriarch, take a look, husband, take a look, he has only been back for a few days, and the family is in trouble, and Feng er was seriously injured by him like this, My poor Ah Feng.If she hadn t restrained herself with her identity, sometimes she was really afraid that she would forget that she was their master.
The gate of the courtyard was locked with a big lock.Moreover, she disdain to treat herself like this Threatening Tan Su.
This has never happened to me today, and the relationship between you and me is still the same, but you need to go back to Wugou Mountain with me , Eliminate the hostility of the demons.Blinking his eyelashes a few times, he said softly Master, don t worry about it, I m fine, it s just a little pain.
You are kind to us in Huai an Town.I don t want to make the situation ugly for everyone.The civet on the ground seemed weak and small, but after a few days, he had become familiar with them, and gradually developed its naughty temper.
Her body fell back in fear and she was about to cry, but it was only enough for her to let out a weak baby cry.At this moment, he also noticed the unusual quietness of the whole courtyard, and cautiously used his left hand to gather spiritual power to gather the vine shape.
The clothing of inner disciples.Seeing that Ah Su was talking with the few people over there in a friendly manner, she took the bank ticket from the storage bag and followed the passers by to get the boat ticket.The morning light was getting stronger in the distance, and Tan Su slightly raised his eyes to scan the undulating mountains in the distance, but he didn t expect that after going around in circles, he returned to their world of Wugou Mountain.
Just the ready made clothes in the front Shop, I think it is similar to the clothes you are wearing, there is no need to go to the new clothes, the clothes are dead expensive, not to mention the owner of the shop.When they got closer, the three of them flew directly onto the boat on Yu Liao s side, Su Niang went up to them, and respectfully called the boat owner to the man in the middle.
I just.just.I just want you to praise me The last sentence slipped out in a very fast and small voice.Yu Liao s Qingchen sword is made of sandalwood, and the seal on it has restraint against demons.
Du Heng didn t know what to say. Come here by yourself, my brother in law is getting seriously ill.It dares not go up the river and cart road, so the waist cannot be bent.
After a while, Du Heng finished the diagnosis. Sister, there s no reaction on the pulse.He is a village doctor, and one of his basic tasks is to measure the blood pressure of the villagers.
Unexpectedly, after a month, this guy has been doing this job conscientiously without making any mistakes.Thank you, thank you, Dean Du. As he spoke, he grabbed Du Heng s hand, tears streaming down his face.
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Uncle, you are too polite, why are you causing so much trouble Although he knew that it was arranged by Li Qingde, he looked at the patient in front of him.It s so good, it s so annoying. Wu Buwei replied unhappily.
If it weren t for his explanation to the evaluation team, Du Heng would not have a template to apply.Wang Zhenzhen tried to persuade her for a long time before she was able to persuade her grandmother who was crying and broke down.
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In addition, long term high fever will also increase the heartbeat.The health center actually has people coming in every year, but every time after the Chinese New Year, all these new people disappear.
You are better than your master. It s difficult. It s the same thing. Being able to use it is another thing.Du Heng was stunned for a moment, and to be honest, he was a little reluctant.
Call me by my name, Du Jiang. What the hell are you doing You just called me a nickname.Immediately, everyone started to get busy, laying grass and setting up the mourning hall.
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It feels like as long as you dare to step in, your mouth will be full of bubbles the next second.But seeing Du Heng leaving in a hurry, she had no choice but to follow him.
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En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.