En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
Al utilizar la IA de manera estratégica, las empresas pueden no solo mejorar su eficiencia operativa, sino también fortalecer su capacidad para adaptarse y prosperar en tiempos de incertidumbre.
Las cadenas de suministro involucran piezas móviles complejas y dinámicas. Para mantenerse competitivo, debes crear un sistema flexible que pueda adaptarse a las interrupciones, aprovechar
The flower is not dead yet. Grandpa, don t worry. I will definitely save it. Don t give up.She had practiced two body building exercises, Crazy Thunder Body Forging Technique and Vajra Baking Furnace Technique.
Their internal organs were broken by the force of Mount Tai, and they fell to the ground spurting blood.Jiang Yuebai started practicing the silk control technique recently on a whim.
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Jiang Yuebai closed his eyes and controlled the eight formations to change the wood traveling formation into the fire traveling killing formation.My heart is extremely determined to practice swordsmanship.
Xiao Ankuo secretly cursed mad woman in his heart, she was tortured anyway.You sit down first. Elder Lin will be here soon. I ll wait outside. Qi Ming excused himself.
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The gray haired old woman, dressed in starched blue cloth, was sitting on the porch sorting various dried insects.The two mountain gorges are more than three feet wide, deep and dark, and the howling wind is like ten thousand ghosts howling, which is very scary.
I want this Zhongyuan boy. Huh Jiang Yuebai and Yun Shang were stunned at the same time.You have basically devoured the earthly evil fire under the volcano, which is why it has the current effect.
It s as simple as that Seriously True Lord Canghuo nodded, Seriously I will tell your master, don t worry, learn, and use the techniques I teach you to challenge all the foundation building sword cultivators in Tianjian Peak.Wen Ci looked at it Returning to Jiang Yuebai, Have you seen it He said that it is impossible for young and ignorant people to see all the three thousand avenues.
In Tiankuifeng Square, Xiaobi enters the fourth day.Jiang Yuebai s eyes were blurred. She really didn t think much about it when she named her.
As Jia Xiuchun said, this little wolf cub should not be underestimated Jiang Yuebai took a step forward and reported, Elder, there is no need to be angry.One man and one sword pierced the blue sky, as if snow had burst.
But don t be discouraged. This time Fengyunhui Sect, There are tens of thousands of people from aristocratic families, as well as casual cultivators.Lu Nazhi remained unchanged in response to the changes, and his offensive remained extremely fierce.
Me My name is Ye Shiming. The people are idle, the osmanthus flowers are falling, the night is quiet, the spring sky is clear, the moon is A frightened mountain bird sings in the spring stream.
After a few seconds, he knew that he had traveled through time.Without the natal magic weapon IBMz15, when he activated the Hexin Tong and walked around the town, countless voices came into his mind, making him very uncomfortable.
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Once the early stage of Yuanying is promoted to the middle stage, one s lifespan will increase significantly.Li Shiming smiled, took out his communicator, and contacted shopkeeper Lai Da of Beishu Trading Company.
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had the one hundred and ninety Liuguang Xingyun flying sword magic weapon beside him, but was playing with his identity jade plate.This is a brand new research, and he plans to place satellites in low Earth orbit.
No wonder, in order to hunt down Zhang Tieshan, the traitor, Bailian Sect and even the Yuanying monks were dispatched, perhaps not for Zhang Tieshan, but for this Six Yang Spiritual Fire.Fortunately, we were in Beishu Continent, so the trouble was much less.
Taming a spirit beast is not easy. In addition to having the means, you also need to have a strong affinity with spirit beasts.After that, he took out some third grade formation flags and began to strengthen the formation in the cave, at least to the extent that it could not be easily broken from the outside.
Li Yuanba does not have the help of his natal magic weapon ibz15 and does not have the computer room space, but with the weapon spirit of Taichu Baoding, he can at least guarantee that he can act as a very high level alchemy master.Do you think I would be willing to come Yan Gao s voice came out from the mountain peak, with a hint of helplessness in his voice.
What s more, Luo Chen didn t want to show off. After all, there were several first class warriors Biomed CBD Gummies: Benefits, Science, and Reviews - Top CBD Product
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has disappeared.Without the financial resources to purchase medicinal materials, long term excessive exercise can easily damage the body and cause hidden injuries, which makes it even more difficult to open up the twelve serious meridians.
Mr. Luo can enter the palace, but weapons are not allowed in the palace.He roared in pain and fell to the ground on one foot.
I m afraid not many people will believe this Thinking of that fragility, it is easy for people to get close to her.It was already June, and his aunt s birthday would be in more than two months.
then In this desert before dawn, yesterday s chase scene was staged again, but this time the chasing and the chased parties were reversed, and the chased party was just running on two legs in a panic on the desert.She has been no match for him in many fights, so the beautiful woman has no choice but to avoid this man.
If you listened carefully, you could still hear the Buddha s voice.Kill Leave no chickens or dogs behind More than thirty warriors behind them roared and followed closely.
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I don t care if you two fight to death, but the decision made by my Colosseum must be abided by If you do this now, don t you take my Colosseum seriously Hmph Have you, the Colosseum, ever taken my clan seriously Don t you think you, the Colosseum, have been riding on my clan s head for long enough Zong Qian looked at the chief steward with a sneer.
As for the dizziness caused by the roar, Luo Chen is not afraid now, because he is now mentally prepared, and he has also used his perception How Whitney Thore Way Weight Loss 100 Pounds: A Big Fat Fabulous Life Journey
to form a protection in his brain, but the dizziness is not that strong.Immediately, Yin Shanyue and the two looked at Luo Chen doubtfully.
Luo Chen said as he poured a glass for Li Ge and himself.According to the introduction on the animal skin, this is a martial art, to be precise, it is a body building technique.
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to mention that the black scale horses and black cloud horses under them are really too powerful.Zong Qian What does your Zong family want to do Why don t you withdraw your troops Jin Qiyuan, who was riding on a camel, looked serious and shouted to Zong Qian in front.
En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.