En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
El big data desempeña un papel vital en los procesos de toma de decisiones para las empresas, proporcionando información completa sobre el comportamiento del consumidor.
Con la actual tendencia tecnológica a la miniaturización, el diseño y construcción de los nanosatélites acelera su paso en México, gracias al talento y entusiasmo de nuevas generaciones.
El cambio climático es uno de los mayores desafíos de nuestro tiempo, y requiere una respuesta colectiva y urgente. La modificación genética de plantas emerge como una opción atractiva y viable en la lucha contra el cambio climático, ofreciendo la posibilidad de aumentar la capacidad de captura de carbono de manera rentable y sostenible. A medida que la investigación avanza y se exploran nuevas tecnologías, es crucial mantener un enfoque integral y colaborativo para abordar este desafío global y proteger el futuro de nuestro planeta.
El peor sabotaje que le puedes hacer a tus finanzas es tener gastos hormiga y no ser consciente de ellos. Te recomendamos usar una app: Todos estamos pegados al celular y qué mejor que usarlo para controlar mejor nuestro dinero.
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Liu Bang also killed the White Snake Rebellion, I don t know how much water this legend has.You know the consequences of not reporting.Even if you are anxious to death in the officialdom, you will never ask for clues, but put psychological pressure on your mouth.
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Not only was he beaten and scolded frequently, but he was also bullied by a grandson named Cai Shenjing.Zhu Lian immediately nodded and said, Young master is not on the mountain. We are all doing things one by one. It is inevitable that we will do things carelessly.
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Liu Qian suddenly said, Mr. Chen, as long as grandpa returns home, we will definitely send a message to Luo Lo Mountain immediately.
Cui Dongshan nodded and murmured, Who says it s not the case. Nanyue On the top of the mountain, the two military masters, whom Cui Chengjing called Patriarch Jiang and Mr.When used by the Sword Immortal Flying Sword, there is a bookcase sized dragon slaying platform treasured in Sanshan Blessed Land.
Today, Dong Shuijing has hired two earthly immortal monks with military backgrounds to serve as guests.At the same time, he is also a Revolutionizing Ah8xmwr Weight Loss The Emergence Of Keto Acv Gummies golden elixir earth immortal and a Confucian Qi practitioner. Chen Lingjun traveled to the Nascent Soul realm where he transformed into a dragon.
If you are not as skilled as others, you will admit defeat when you lose. But if you want me to lose money deliberately, then I will treat you right You re welcome.Master Combining Forces Keto 6jm7o6sgh Acv For Revolutionary Weight Loss Dong and Zhou Mi, the headmaster of the old Yufu Academy in Luzhou, Beiju, the three bad chess players often play chess.
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I tried my best to escape, but it wasn t until From B0ib3 Heavy To Slim Zion Williamsons Weight Loss Journey the end of last year that I I just got an order from Lin Shouyi, who was in charge of the temple ceremony, allowing me to leave the temple.At this point, the little girl couldn t make up any more and had to turn her head and look at Pei Qian bitterly.
So it is not difficult for General Yao, whose meritorious service is enough to convince the Top Reasons Apple Cider Vinegar Is The H90a Goto Wellness Solution For Seniors In public and win the hearts of the people, to become the King of the Five Mountains of the Daquan Yao family, let alone the City God of the capital.He looked very bored and said with his tongue Thanks to this goddess Si Yun, she has no spiritual consciousness.
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The apprenticeship ceremony requires the disciple to kowtow and the master to drink tea. After accepting apprentices with his disciple Pei Qian, Chen Pingan drank a cup of tea under the Zhao tree and a cup of tea from Zhou Junchen.
En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.