Por Ernesto Hernández, director de Zebra Technologies México
Imagínese lo siguiente: su hija espera ansiosamente el lanzamiento de la nueva muñeca “It”, un juguete que todas sus amigas están pidiendo y esperando recibir esta navidad. Desafortunadamente, después de una exhaustiva búsqueda en cada tienda de la ciudad, la nueva muñeca está agotada. No solamente se siente como el peor papá o la peor mamá del mundo, sino que además perdió la confianza en todas esas tiendas…si tan solo hubieran podido ayudar.
Las tiendas de retail de todo el mundo, incluidas las de Latinoamérica, enfrentan un aumento de la demanda durante la temporada de vacaciones, la cual va desde mediados de noviembre, hasta finales de diciembre. Durante este periodo, las tiendas tienen el reto de satisfacer la demanda con un eficiente control y manejo de sus inventarios, según los pronósticos realizados para la temporada. Atrás quedaron los días en que los inventarios y las revisiones de stock eran rastreados a mano.
Según la Federación Nacional de Minoristas, las compras navideñas continúan creciendo año tras año –se espera que las ventas navideñas del 2017, crezcan entre 3.6% y 4%-. Si bien esto puede ser una pesadilla, los minoristas deben ver esto como una oportunidad de crecimiento. A medida que el mundo va evolucionando, más consumidores usarán la tecnología para hacer sus compras de temporada. El comercio electrónico está progresando rápidamente, con cifras que demuestran que los usuarios planean realizar sus compras navideñas en una variedad de canales minoristas como páginas web (59%), tiendas por departamento (57%) y pequeñas empresas (25%).
Cuando los colaboradores de las tiendas están bien equipados con herramientas orientadas a los datos, los minoristas pueden convertir simples visitas a sus tiendas, en enriquecedoras experiencias de compra para sus clientes; mismas que se convertirán en ventas. Una experiencia positiva del cliente se traduce en lealtad, posicionamiento y recompra. ¿No sería agradable que los empleados de una tienda supieran exactamente lo que necesita basados en su historial de compra? ¿Qué pasaría si le dieran una selección de opciones de juguetes, según la edad de sus hijos?
Con los elementos de productividad aumentada, los datos de activos inteligentes y los robots, los minoristas están adoptando soluciones tecnológicas para mejorar dicha experiencia de compra. La trazabilidad de los activos proporcionará información y datos de análisis para que los retailers entiendan mejor las tendencias de sus clientes.
La capacidad de hacer seguimiento al inventario asegurará el cumplimiento al pedido de los clientes. Los sensores inteligentes tales como RFID (Identificación por Radiofrecuencia en inglés), permiten la entrega de los pedidos el mismo día, su recolección en tienda y/o envíos más rápidos, ya que equipos como los scanners de captura de datos en bodega y soluciones de IoT (Internet de las cosas en inglés), a través de las operaciones de la cadena de abastecimiento, facilitan cada paso del proceso. Los minoristas ahora pueden ayudar a los padres frustrados a encontrar el regalo perfecto con herramientas que alertan cuando se disminuye el inventario de cualquier producto, y así mismo rastrean las tendencias de compra basadas en el análisis del comportamiento general de los clientes y la demanda del mercado.
El nuevo Estudio Global del Consumidor realizado por Zebra, arrojó que al visitar la tienda, el 70% de los clientes se ha ido sin comprar lo que estaban buscando. Sin embargo, cuando se trata de problemas de mercancía agotada, los minoristas pueden recuperar seis de cada diez incidentes, ofreciendo descuentos u otras opciones de cumplimiento.
En los próximos años el enfoque de ofrecer una experiencia ejemplar al cliente seguirá cambiando con los avances en innovación y tecnología. Al profundizar en la era digital, los minoristas deben centrar sus esfuerzos en tres áreas clave: mano de obra, cadena de suministro y el cierre de la brecha entre lo digital y lo físico. A medida que miramos al futuro, los minoristas se deberán adaptar. Las soluciones de Zebra para el sector de Retail, están entregando valor a los clientes mientras se preparan para enfrentar con éxito la próxima temporada de vacaciones, pero a la vez, todavía hay oportunidad de mejora. De acuerdo con el reciente estudio de Zebra, el Retail Vision Study, el 72% de los minoristas planea reinventar sus cadenas de suministro con visibilidad en tiempo real, generada por la automatización, los sensores y los datos de análisis. De hecho, el 65% de los minoristas planea invertir en la automatización de la cadena de suministro e inventarios para el año 2021.
Las “Zebras” han comenzado a reemplazar a los renos como principales aliados de Papa Noel durante la temporada navideña. A medida en que el mercado evoluciona, la experiencia de compra agregará valor a los consumidores. Muy pronto Rudolph se llamará Zudolph. Será solo cuestión de tiempo.
, las organizaciones se enfrentan a retos críticos en la gestión de sus cadenas de suministro. Andrea Brody, directora de marketing de Riskonnect, destaca que la forma en que las empresas gestionan el riesgo hoy es fundamental para adaptarse a un entorno inestable que, según muchos líderes, no se estabilizará hasta después de 2024.
Información disponible en todo momento y lugar, menores costos, mayor fiabilidad y, principalmente, flexibilidad son algunas de las ventajas que brinda la computación en la nube.
El Internet Industrial de las Cosas (IIOT) ha irrumpido como una fuerza transformadora. El gasto global en plataformas IIOT se ha disparado, pasando de 1.700
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How can we be so useless like us. Soon a group of people arrived near Ruyifang under the cover of night, the others took their positions, and Zaan stood on a high place silently watching everything.It is powerful enough to defeat everything. You must be careful.
But this thing only existed in legends, and no one had really seen it.Queen Sha has gone to hang out with the Yaozu. Another bombshell, the officials were in an uproar.
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Even if the cultivation level is higher than hers, it is impossible for the battle to be silent.You must know that the chief disciples of each faction are already the elite among the elites, and to become an elite, apart from aptitude, luck must be top notch.
We can t wait any longer Mrs. Yinye seemed to have made a decision.However, Huang Gutian summoned a flame spider. He didn t know what kind of spider it was.
After all, he didn t look like he was going through a fierce battle.If he really knew that he was such a person in this girl s heart, he might just drive her away directly, so as not to have any troubles.
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Refining the inside of the corpse caused such an effect.Although they were all wearing masks, they went upstairs together, so Lin Haoming naturally knew where she was sitting.
Lin Haoming looked at Duanmu Pingting after hearing this, and Duanmu Pingting knew it too.The woman was obviously not stupid enough to rush directly onto the thunder net, but because of her stagnation, Lin Haoming immediately rushed behind her and grabbed her with his big hands.
What I need is this thing, I didn t expect Lan Wu to collect it this time, and I plan to sell it to others to refine the blood essence pill, this time it will be cheaper for myself.We made an appointment to wait at the pier if we escaped.
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Gritting his teeth, the white haired old man seemed to have made a decision.Seeing Lin Xuan accepting the challenge, General Qianshan also burst out laughing.
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What s going on It s hard to say, it s this kid who moved his hand.Add another layer of Dragon Sword Spiritual Realm. The terrifying four layer defense blocked all the energy, but even so, his face was still pale, without a trace of blood.
Other than that, there is nothing else. It seems that although the ruins still exist, this situation may have been explored in the previous prince dispute.So I dare not approach at all. Hey, it smells so fragrant.
Therefore, when comparing the forces of the two parties, the Seventh Prince still has the upper hand.They couldn t believe that on the other side, the Golden Lion King didn t speak, but stared at Lin Xuan s figure gloomyly, with a cold killing intent in his eyes.
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Obviously, this is a stone that was abandoned by everyone.Hang down ten thousand stars. All these powers were poured into that sword shadow.
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Lin Haoming believes that the autumn rain fence cannot last.Bang Accompanied by a loud noise, a beam of light shot directly into it from outside the ring.
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Knowing that Lin Haoming was unwilling to accept disciples, being able to worship under Lin Haoming s disciples was not a bad result for these people, so there were a few more disciples with low cultivation bases on the island to live together.Lin Haoming is not slow either, although he really has the ability to deal with so many birds without hesitating to waste his merits, but such a worthless waste of merits is not what he wants to see.
Anyway, most of the time, he and the two monsters Together, they will surely do the same.The three magic weapons bombarded the white ice wall one after another, and the light flickered suddenly.
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My lord also belongs to the same family as the Great Heavenly Demon in blood.As soon as Qiao Fan heard it, he knew that the eighth level existence of the Nascent Soul Stage in front of him had a very simple understanding of the alchemy, so he immediately answered it.
Under such circumstances, his figure was directly enveloped by a huge force, and then he flew towards the iron monster, without the slightest ability to resist.I didn t care about it, I just had time to put some important resources in this hidden place.
Lin Haoming is even more indifferent, just chatting and laughing with Chi Xiao, although he doesn t know what Chi Xiao is like, but judging from his character at this time, it gives people a feeling that he is very bold, but he does his own way.However, Lin Haoming still has a lot of puzzles in his heart.
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Princess Changning knelt down again as she said. To be continued.Zhang Jian said. Okay, since that s the case, then return it Lin Haoming didn t hesitate at all, and immediately took out the jade box he got earlier.
After Lin Haoming looked at it, he put the things back.
Por Ernesto Hernández, director de Zebra Technologies México