Por Ernesto Hernández, director de Zebra Technologies México
Imagínese lo siguiente: su hija espera ansiosamente el lanzamiento de la nueva muñeca “It”, un juguete que todas sus amigas están pidiendo y esperando recibir esta navidad. Desafortunadamente, después de una exhaustiva búsqueda en cada tienda de la ciudad, la nueva muñeca está agotada. No solamente se siente como el peor papá o la peor mamá del mundo, sino que además perdió la confianza en todas esas tiendas…si tan solo hubieran podido ayudar.
Las tiendas de retail de todo el mundo, incluidas las de Latinoamérica, enfrentan un aumento de la demanda durante la temporada de vacaciones, la cual va desde mediados de noviembre, hasta finales de diciembre. Durante este periodo, las tiendas tienen el reto de satisfacer la demanda con un eficiente control y manejo de sus inventarios, según los pronósticos realizados para la temporada. Atrás quedaron los días en que los inventarios y las revisiones de stock eran rastreados a mano.
Según la Federación Nacional de Minoristas, las compras navideñas continúan creciendo año tras año –se espera que las ventas navideñas del 2017, crezcan entre 3.6% y 4%-. Si bien esto puede ser una pesadilla, los minoristas deben ver esto como una oportunidad de crecimiento. A medida que el mundo va evolucionando, más consumidores usarán la tecnología para hacer sus compras de temporada. El comercio electrónico está progresando rápidamente, con cifras que demuestran que los usuarios planean realizar sus compras navideñas en una variedad de canales minoristas como páginas web (59%), tiendas por departamento (57%) y pequeñas empresas (25%).
Cuando los colaboradores de las tiendas están bien equipados con herramientas orientadas a los datos, los minoristas pueden convertir simples visitas a sus tiendas, en enriquecedoras experiencias de compra para sus clientes; mismas que se convertirán en ventas. Una experiencia positiva del cliente se traduce en lealtad, posicionamiento y recompra. ¿No sería agradable que los empleados de una tienda supieran exactamente lo que necesita basados en su historial de compra? ¿Qué pasaría si le dieran una selección de opciones de juguetes, según la edad de sus hijos?
Con los elementos de productividad aumentada, los datos de activos inteligentes y los robots, los minoristas están adoptando soluciones tecnológicas para mejorar dicha experiencia de compra. La trazabilidad de los activos proporcionará información y datos de análisis para que los retailers entiendan mejor las tendencias de sus clientes.
La capacidad de hacer seguimiento al inventario asegurará el cumplimiento al pedido de los clientes. Los sensores inteligentes tales como RFID (Identificación por Radiofrecuencia en inglés), permiten la entrega de los pedidos el mismo día, su recolección en tienda y/o envíos más rápidos, ya que equipos como los scanners de captura de datos en bodega y soluciones de IoT (Internet de las cosas en inglés), a través de las operaciones de la cadena de abastecimiento, facilitan cada paso del proceso. Los minoristas ahora pueden ayudar a los padres frustrados a encontrar el regalo perfecto con herramientas que alertan cuando se disminuye el inventario de cualquier producto, y así mismo rastrean las tendencias de compra basadas en el análisis del comportamiento general de los clientes y la demanda del mercado.
El nuevo Estudio Global del Consumidor realizado por Zebra, arrojó que al visitar la tienda, el 70% de los clientes se ha ido sin comprar lo que estaban buscando. Sin embargo, cuando se trata de problemas de mercancía agotada, los minoristas pueden recuperar seis de cada diez incidentes, ofreciendo descuentos u otras opciones de cumplimiento.
En los próximos años el enfoque de ofrecer una experiencia ejemplar al cliente seguirá cambiando con los avances en innovación y tecnología. Al profundizar en la era digital, los minoristas deben centrar sus esfuerzos en tres áreas clave: mano de obra, cadena de suministro y el cierre de la brecha entre lo digital y lo físico. A medida que miramos al futuro, los minoristas se deberán adaptar. Las soluciones de Zebra para el sector de Retail, están entregando valor a los clientes mientras se preparan para enfrentar con éxito la próxima temporada de vacaciones, pero a la vez, todavía hay oportunidad de mejora. De acuerdo con el reciente estudio de Zebra, el Retail Vision Study, el 72% de los minoristas planea reinventar sus cadenas de suministro con visibilidad en tiempo real, generada por la automatización, los sensores y los datos de análisis. De hecho, el 65% de los minoristas planea invertir en la automatización de la cadena de suministro e inventarios para el año 2021.
Las “Zebras” han comenzado a reemplazar a los renos como principales aliados de Papa Noel durante la temporada navideña. A medida en que el mercado evoluciona, la experiencia de compra agregará valor a los consumidores. Muy pronto Rudolph se llamará Zudolph. Será solo cuestión de tiempo.
En México, gracias a la apertura de empresas que han mostrado un gran compromiso con la tecnología, poco a poco han ido ganando terreno los rubros del marketing digital.
La principal función de un sistema de administración es gestionar y controlar los recursos, procesos y operaciones del negocio, por lo que es fundamental integrar la facturación electrónica a este sistema.
EY FinTech 2017: El índice de adopción mundial de estas herramientas digitales es de 33%; el BID destaca que en México la creación de tecnologías emergentes creció 50% entre 2016 y 2017.
Los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Seeing that Du Heng was silent, Mei Dong did not urge him, but sat quietly next to him, waiting for Du Heng to speak.Then your company is too small and too unprofessional.
Qiu Pingzhen was speechless. Du Heng was grasping at a Semaglutide in Pill Form for Weight Loss certain point and preparing to kill it.The old lady s eyes narrowed again, and she grinned and was worried about Wang Shuqiu s father.
Condition. After hearing what the village chief said, he felt bad in his heart.This time the voice was very quiet, but the young doctor still heard it.
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Gong Daoyang immediately frowned and waved his hands, Stop talking about Che Zilun.Why Didn t you take it off easily just now Wu Shengnan looked a little confused.
Add in the commission for prescribing medicines, and it will be a little over 10,000 yuan.And at such an old age, especially with his current physical condition, it would be easy to operate, but it would be difficult to close the abdomen.
Let s not talk about this girl s appearance. Just her heroic spirit has already completely surpassed those rouge fans.The house is dull and the surface is green. Zhen Island Hui boil Xi oxygen copy reclamation Luxurious sweet forest skirt pottery pouring South chrysanthemum wall lane Seven sweeps.
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The child was shaking slightly, but the child s crying did not stop.Twenty taels of silver was a bit too small, but in modern times Jesse Plemons Reveals His 50-Pound Weight Loss Journey it was still around eight thousand to ten thousand yuan.
Wei, I don t know how many patients you have treated with this prescription.The combination of these medicines can complete the process of nourishing the body.
Okay, just tell me when you need me. Looking for Director Zhuo, Du Heng didn t panic at all now, and agreed without any hesitation.But if he was making trouble in business, he wouldn 5 Ways Drinking Apple Cider Vinegar Can Help You Lose Weight t mind asking Wu Shengnan s father for advice.
The name is a specialized hospital, but looking up, Jinzhou also has a provincial maternal and child hospital, and there are famous maternal and child specialized hospitals in the five western provinces.Director Gao, why are you here The doctor in my department called, so I rushed over to take a look.
This is your tutoring class. Du Heng said matter of factly.Vice President Qiao said with a smile, Turn Zhonghu Health Center into a maternal and child hospital in our city.
This is the joy that he Bandoo Foot Patches Review - Does It Really Work as Advertised? only enjoys in his heart, and speaking of it would inevitably mean showing off.Old Wang, this male protagonist is really bad. The first thing Director Jia said, the producer showed a wry smile.
The waiter below him was frightened. Seeing Gong Daoyang distracted, he opened Gong Daoyang s door, rolled out and crawled out, and then looked at Gong Daoyang with a horrified look on Abnehmen mit leckeren Rezepten: Kulinarische Tipps für eine schlanke Linie his face.The self made anti cancer formula has the effect of breaking diseases and reducing tumors, while Guizhi Fuling Pills Understanding the Weight Loss Drug Semaglutide are blood regulating agents that also have the effects of activating blood circulation, removing blood stasis, and eliminating diseases.
The man hit his wife from behind and asked, As for you, please tell me quickly.Even though this forum has become agitated and splashing with waves because of him, he has no idea about it.
The second reason is that I suddenly became interested in this disease.It was really disgusting. After a gentle breath, Du Heng turned around and walked out of the kitchen.
The most common use of external force is actually during bone setting.In addition, there is no sucking response so far, which means that some damage to this child is inevitable, such as the nervous control of the body.
Wu Shengnan, who originally looked tired when he went out, saw a smile on his face the moment he saw Du Heng, I m sorry, Kelly Clarkson Before and After Weight Loss: A Transformative Journey we just received a case that was sent back for re investigation, and we have to reorganize the file.Oh Didn t he say how to treat it Brother Wu Shengnan s expression changed.
Although he was reserved, he was actually afraid that he would be rash.He was now focused on the woman in front of him. Before the first examination and treatment, he silently recited Amitabha, bless you.
Qiu Pingzhen quietly looked at Du Heng s expression and tried to figure out what to say.Che, a doctor who is famous in the education field is also a big news.
She happily left with the prescription and kept saying thank you.But in today s interview, I strongly recommend Dr. Du and Dr.
Du Heng immediately grinned, Then it s settled, Director Mei, when I come back, we will discuss it in detail.With this idea in mind, Best ED Gummies: Which Brands Top the List? Mei Dong opened his mouth. Unexpectedly, Du Heng did not refuse and agreed directly.
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After a few seconds, he knew that he had traveled through time.There was nothing wrong, it was just kidney water depletion and yin deficiency and excessive fire caused by insufficient yin Weight Loss Pills No Exercise Review: Can They Really Work Alone? fluid.
Therefore, without seeing it with their own eyes, everyone still has considerable doubts about Du Heng s level.This time, Du Heng said very sincere. He had ideas and thought about what medicine to prescribe, but at the beginning, he really couldn t talk too much.
If Maggie Beer Keto Gummies: Delicious Ketogenic Support Dean Du wants to find fault with you, the most he can do is criticize and fine you with a bonus.I have heard this sentence all the time, but this is the first time I have seen it used so seriously in actual treatment, especially in internal medicine treatment.
Say Cao Cao, Cao Cao has arrived. Lan Changhua was a little surprised, but he still answered the phone quickly.As soon as these words came out, Mei Dong and the female doctor immediately showed their faces.
But that doesn t matter. What Du Heng needs is not this kind of overnight Lose 10 Pounds in 7 Days with This Proven Coffee Method for Weight Loss fame, but slowly cultivating a fan base and becoming famous down to earth.It is extremely dangerous and can cause fetal death or intrauterine hypoxia.
Wang Shuqiu s father had a cold face, Auntie, the baby s mother is still here.As she spoke, the woman began to cry, My stomach hurts.
The statues of gods in various villages, towns, cities, prefectures and counties awakened one after another, enjoying the sacrifices of the people.Director Qiu, just do as you say. You and Vice President Lu and the others should communicate and Natures Stimulant CBD Gummies for ED Reviews: The Natural Way to Weight Loss? agree on the content of tomorrow s interview.
Du Heng suddenly heard Li Jianwei s compliment, and he was really confused for a moment.Okay, dean, you can rest assured. Then several people chatted in the office, waiting for Professor Zhang s call.
At this time, Du Heng was too embarrassed to pretend he didn t see him, so he got The Shark Tank Diet: Unveiling the Weight Loss Wonders in the car and left.As for the rest, She didn t say a word. This made Du Heng suddenly have no good impression of this woman, and no good impression at all.
Lao Dong, who got married early and is now the father of two children, and Lao Jin, who graduated from graduate school, did not delay anything.Hepatitis Lose Weight at Lightning Speed: Techniques for Really Fast Weight Loss Yes. The female doctor looked at Mei Dong carefully, fearing that Mei Dong would make a fuss.
The young man scratched his head in embarrassment, Dean, I haven t edited it yet.
Du Heng was also speechless. It had been three or four days of filming, and unexpectedly.
Sighing silently, he looked up at the young man and asked, Let me ask you, are you going to send me a video of my medical treatment, or are you planning to make a documentary for me The young man blinked and said with a hint of doubt.
after the scene just now, he felt that arguing with someone like Guan Bo was below his own standards.Treating a disease is a process that accumulates over time.
This is normal. Yes, that s right. Yes, we are all Chinese medicine doctors, so it is normal for us to understand the same.As you said, just let me go about my business with peace of mind.
Por Ernesto Hernández, director de Zebra Technologies México