Compras dentro de un chat: Cómo funciona el social media shopping

Hoy existen más de 3 billones de usuarios de dispositivos móviles en todo el mundo y cada uno de ellos tiene, al menos, un usuario en una aplicación de mensajería, como Facebook Messenger, Skype o Whatsapp. Según el último estudio de Google, los usuarios de celulares se conectan en promedio 3 horas por día y el 90% de esas conexiones se realizan a través de este tipo de aplicaciones. En el último CyberMonday, el 56% de los usuarios buscaron los mejores descuentos a través de su celular.

Esto significa un desafío para las empresas que venden sus productos y servicios en internet ya que la estrategia comercial debe adaptarse a los hábitos de los usuarios. Ingenico ePayments, la división de comercio electrónico y móvil del Grupo Ingenico que brinda Servicios de Procesamiento de Pago (PSP) integral, permite a las empresas implementar chatbots transaccionales gracias a su solución Connect.

¿Cómo funciona?

Los chatbots son robots de mensajería que permiten atender consultas y requerimientos de los usuarios a través de una aplicación. Como evolución de la inteligencia artificial, los chatbots están capacitados para responder preguntas y solucionar problemas de forma automática, asociando las palabras que el usuario utiliza.

A través de la solución Connect, de Ingenico ePayments, las empresas pueden contar con chatbots transaccionales. Esto significa que el proceso de compra se cierra dentro de la misma aplicación de mensajería sin necesidad de derivar al usuario a ninguna plataforma de pagos. Este sistema de compra recibe el nombre de Social Media Shopping porque incorpora la posibilidad de adquirir productos en las mismas redes sociales que los usuarios visitan la mayoría del tiempo que están conectados.

Ejemplo de chatbots transaccionales

Estos chatbots transaccionales están siendo implementados por las empresas más importantes del mundo ya que generan un aumento de conversiones, una mejor experiencia de compra y clientes más leales a la marca. En Latinoamérica, la pionera es la aerolínea Viva Colombia, quien aún está en periodo de testeo con muy buenos resultados.

“En Ingenico ePayments nuestro foco es brindar soluciones innovadoras para optimizar los canales de venta online de nuestros clientes. No sólo integramos todos los medios de pago en su tienda virtual sino que somos socios estratégicos de negocio, comprendiendo los desafíos de cada industria y optimizando los recursos para brindar a los usuarios de nuestros clientes una mejor experiencia de compra” señaló Matías Faimbrun, director general para Latinoamérica de Ingenico ePayments.

 

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It is best to be able to let go, but it will take time to get this relief.It was like this.No wonder.Tan Su, who had been looking at the master, naturally didn t miss the moment when her expression changed.

Something was wrong with the courtyard below, and the smell of blood filled the air.If you want to kill or cut, you can do whatever you want.

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Anyway, she deliberately picked a lonely family.She obtained a soul with eighteen lives.It seemed that they had found the right one.Even if I don t want to accept your apprentice as a teacher, A Su will still be my apprentice.

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Donglin Qin s family in Donglin is the existence of Xiongba, and Tan Su is the eldest grandson of the Qin family, and it is not unusual to have a larger storage space or something.Meng Xun also looked at her under her words, as if to say why the little junior sister said such words Sleepy Jeto6 Zs Cbd Gummies K63o Eldest brother, then Yan er, I ll just say it directly.

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The child in the back room started crying at this moment, Su Yan er quickly ran back to the back room and carried the child out.Also under this, she became more and more different in my heart.

Yu Liao pointed the sword at Su Mu who was still approaching, and reprimanded Su Mu, if you dare to take a step closer, this Qingchen sword will not recognize you as the young master of the Zeyang sect.Even if the substitute fighter wins, he won t be counted as his own number of victories.

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It is not greasy and has a sweet pear blossom fragrance.It seems that Su Mu came here to open the doors specially.

But so what, a mere Tan family can stop me.Therefore, I sent Xue Ji out.Hurry.run, run Mu er, hurry.Su Ziyang s last words in his life ended here, and Xia Sharen fell down.

Just like that, Yu Liao also felt a little sullen in her heart, so she naturally became serious about recruiting.This is the Devil s Extinguishing Qin.You have experienced it yourself just now.

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Yes, to tell you the truth, I have been investigating secretly, but this Shark Tank Gp5sx Tinnitus Cbd Gummies Episode Vxmh old thing seems to have disappeared in the world, without a trace of its tail.Chen, where is Mrs.Chen Yuan Chen s lips moved but he didn t make a sound.

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Hearing what he said, Qin Su narrowed his eyes and glanced at him.It is hairpin meeting.Before he could refute, Tan Su beside him spoke.

Looking at the corridor that was getting more and more deviated, Yu Liao also guessed in his heart.The box was an exquisite square wooden box.If she guessed correctly, it should be a food box, even though it was a bit too delicate compared to the food boxes she had seen before.

The box glanced at it, and then said Master, to tell you the truth, my grandfather also has this scroll.I hope that the second apprentice s injuries have been taken care of by this time, so that the old man Su Ziyang won t cut his beard.

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