De acuerdo con el estudio global UPS Pulso del Comprador en Línea (UPS Pulse of the Online Shopper), los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, dependen más de los dispositivos digitales y buscan opciones de entrega alternativas.
El estudio, que analizó los cambios en los hábitos y preferencias de los compradores en línea en seis mercados, incluyendo los Estados Unidos, Asia, Europa, Canadá, México y Brasil, muestra cómo estos cambios conductuales buscan mejores precios y más opciones, así como control y conveniencia. Asimismo, identifica las diferencias geográficas e información esencial para los minoristas sobre la trascendencia cada vez mayor del comercio electrónico hacia más fronteras.
“Conocer a los compradores y cumplir sus demandas es fundamental en este panorama cambiante”, comentó Alan Gershenhorn, director ejecutivo comercial para UPS. “Las compañías deben reconocer que, debido a que la competencia ahora proviene de todas partes del mundo, los consumidores desean maneras diferentes de realizar compras, formas más convenientes de recibirlas y experiencias innovadoras de principio a fin”.
Prácticamente, todos los compradores en línea en los países encuestados realizaron compras en mercados digitales, que son sitios de comercio electrónico para terceros que permiten a múltiples comerciantes vender sus productos. En México, el 99% de los compradores afirmaron haber comprado en un mercado digital, comparado con el 98% en Asia y el 96% en Europa y Canadá. Las razones principales para utilizar dichos mercados son que ofrecen mejores precios, así como envíos gratuitos o con descuento.
El estudio también mostró que la competencia global para los clientes está aumentando, con una cifra importante de compradores en línea en Canadá (83%), Brasil (81%) y México (78%), que compran en tiendas internacionales. En Estados Unidos, casi la mitad (47%) de los consumidores compraron en tiendas internacionales. Las razones por las cuales realizan compras internacionales son principalmente mejores precios y el acceso a productos específicos o exclusivos.
A pesar de que el comercio electrónico ya es una parte establecida del proceso de compra, el estudio documentó dónde y cómo se llevan a cabo esas transacciones: un porcentaje considerablemente más alto de usuarios de teléfonos inteligentes realizaron compras a través de éstos tipos de dispositivos. En Asia, donde las compras móviles son más comunes, el porcentaje de usuarios de teléfonos inteligentes que realizaron una compra móvil se elevó de 55% en el 2015 a 77%. En Europa, donde las compras por teléfonos inteligentes son menos comunes, el porcentaje también aumentó de 28% a 43% durante el mismo periodo.
La mayoría de los compradores globales también utilizan dispositivos móviles para buscar productos, comparar precios, localizar tiendas y rastrear pedidos, por lo cual los minoristas deben dar prioridad a las compras por dispositivos móviles. Por lo menos el 70% de los participantes en todas las regiones utilizaron teléfonos inteligentes para comparar precios al encontrarse dentro de las tiendas.
Por otra parte, los compradores esperan el procesamiento inmediato de sus pedidos en línea y entregas rápidas en todas las regiones; sin embargo, las expectativas respecto a entregas rápidas difieren por país. Los consumidores en Asia, México y Brasil esperan poder realizar pedidos al final de día y aun así ser elegibles para recibirlos el mismo día o al día siguiente.
En todas las regiones, los consumidores realizan devoluciones de sus compras en línea. Los compradores en los Estados Unidos (44%) son los más propensos a devolver sus compras en línea, mientras que los compradores en México son los menos propensos a hacerlo (22%). Cuando existen ambas opciones de devolución, los compradores en Asia y Europa prefieren enviar sus compras en línea a minoristas, comparado con los consumidores en los Estados Unidos, Canadá, México y Brasil, quienes prefieren devolver sus pedidos en línea a una tienda física. Entre aquellos que prefieren enviar sus devoluciones a una tienda física, la facilidad y costo gratuito de las devoluciones son las principales razones de esta preferencia en todas las regiones.
Los nuevos desarrollos en la experiencia minorista que podrían desempeñar un papel en el futuro de la industria incluyen los mercados digitales y las tecnologías nuevas como robots o chatbots, de acuerdo con el estudio. Los consumidores están más abiertos a ciertas tecnologías nuevas en el panorama de la venta minorista, pero son más escépticos respecto a otras. Al preguntarles su opinión sobre los robots dentro de las tiendas, más de la mitad de los consumidores en los Estados Unidos y Canadá no están convencidos, y prefieren interactuar con una persona. Mientras que la asistencia en persona es preferible dentro de las tiendas, los participantes en la encuesta prefieren las opciones de autoservicio en línea. El nivel de comodidad al utilizar chatbots para actividades como obtener información es más alto en los Estados Unidos (65%) y más bajo en México (45%).
El estudio dividió los resultados en tres secciones: Constantes, áreas de la experiencia minorista que siguen siendo importantes año tras año e influyen en los hábitos de compra; Cambiantes, áreas donde los consumidores han mostrado un crecimiento significativo en años recientes; y Emergentes, áreas más nuevas de la venta minorista que podrían desempeñar un papel en la experiencia de compra del futuro. Para más resultados del estudio, visite UPS Pulse of the Online Shopper.
Ambulante abre la convocatoria para inscribir documentales a la próxima edición de la Gira. Se aceptarán películas de no ficción terminadas entre 2017 y 2018, con una duración mínima de 50 minutos.
Es imprescindible la colaboración entre ciudades: Que cada una de ellas comparta su experiencia y casos de especialización con las demás a través de un modelo lean start up.
Inteligencia artificial que se aplica ya en México es capaz de mejorar en 35% la predicción sobre el comportamiento y efectividad que tendrá el nuevo trabajador.
El almacenamiento por contrato combina la rentabilidad del almacenamiento público con servicios mejorados y seguridad exclusiva. Sin embargo, antes de firmar, las organizaciones deben evaluar todas las opciones para asegurarse de que este tipo de almacenamiento cumpla con sus objetivos y prioridades. La elección correcta garantizará la eficiencia y el éxito en las operaciones de su negocio industrial.
He stepped back, turned around, his ferocious gaze fell on Xie Jingshan, and his momentum became violent again.If he hadn t pointed me out, I wouldn t have been able to cultivate well.
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But except for her body, there were no visible injuries.Their bodies are like steel and cannot be hurt by swords.
Most of the casual cultivators in the labyrinth work alone or as a couple.Seeing this, Jiang Yuebai simply calmed down and helped Ruosheng clean the temple without saying a word.
We can only solve the problem from the root cause. The root cause Jiang Yuebai s pupils trembled, Will you destroy your spirit body As soon as he finished speaking, Lu Nanzhi suddenly stood up emotionally.His figure flashed out from the huge ice cluster not far away.
The most dangerous time was when I encountered a venomous snake.The man looked at Jiang Yuebai, his cheeks were slightly red, and he smiled with his teeth, half of his front teeth were broken.
Seeing this situation, Lu Ying waited beside her silently.Lin Suiwan was horrified, and only then did he remember to cast the spell in a panic.
This three hundred year old seven star flower was an unexpected harvest.He was the last person to ask for information and had the qualifications of the Four Spiritual Roots.
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I practice while others sleep, so that I can catch up with them.
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He cannot survive or die Qian Rendong s ferocious words resounded loudly.She fled in front of Lu Ziji and did not dare to fight.
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According to Lian An s guess, even the ancestor of the God Transformation may not be able to circumvent such restrictions In fact, it was too early for Lian An and others to enter the secret realm of Lord Liuyan.I drank enough to last until the next morning. Even though both of them were immortal cultivators, they couldn t help but feel a little drunk.
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He shouted coldly Boy, are you from that force However, Lu Yu still ignored him and frowned.He Zhenlong and Lu Yu didn t care about them at all.
It is really good luck that such a small village has such a treasure.The purple jade pendant around Huan Zixuan s waist turned out to be a treasure that protects the soul.
For a moment, Yan Xunnan was startled, and then his pretty face turned frosty.But how can Lu Yu be satisfied with this Scarlet Flame Pavilion weapon spirit being so rude and Earth Farms CBD Gummies Review: A Comprehensive Guide to the Best CBD Gummies for Pain, Anxiety, and
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Jiang Yuebai said, Zhuo Qingfeng, I am really grateful to you for showing your sincerity to me.You and I. When we get along, we are both teachers and friends.
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With a bang, David s head was so shaken that his eyes were spinning, and he could hardly speak.Of course, what she couldn t accept the most was that Qin Feng dared to provoke her like this and didn t take her or the Ye family seriously.
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Bai Lao glanced at her and said nothing, but He turned to Qin Feng and said, Xiao Feng, why are you still standing there Since you said your Seven Star Life Extending Pill is real, why don t you give it to the elder to take it quickly Hearing this, don t talk about other people.Of course I want to dance with him in the first dance.
She seemed not to see Du Shixi s eyes at all, and proudly told what was in her heart.But when he came to Longdu, he met Qin Feng, and at the first sight of him, Du Shixi felt something was wrong.
Du Qingyue knew he did it on purpose, but he still bit Zhu Ya said The warriors in the world are not as unbearable as I thought, such as you.In just a few minutes, the scene was completely turned upside down.
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Young Master Du You are being humble. Fan Jiaju took over the conversation at the right time I have heard before that your New Dragon Gate has always insisted on revitalizing the swordsmanship of our Dragon Kingdom.
De acuerdo con el estudio global UPS Pulso del Comprador en Línea (UPS Pulse of the Online Shopper), los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, dependen más de los dispositivos digitales y buscan opciones de entrega alternativas.