De acuerdo con el estudio global UPS Pulso del Comprador en Línea (UPS Pulse of the Online Shopper), los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, dependen más de los dispositivos digitales y buscan opciones de entrega alternativas.
El estudio, que analizó los cambios en los hábitos y preferencias de los compradores en línea en seis mercados, incluyendo los Estados Unidos, Asia, Europa, Canadá, México y Brasil, muestra cómo estos cambios conductuales buscan mejores precios y más opciones, así como control y conveniencia. Asimismo, identifica las diferencias geográficas e información esencial para los minoristas sobre la trascendencia cada vez mayor del comercio electrónico hacia más fronteras.
“Conocer a los compradores y cumplir sus demandas es fundamental en este panorama cambiante”, comentó Alan Gershenhorn, director ejecutivo comercial para UPS. “Las compañías deben reconocer que, debido a que la competencia ahora proviene de todas partes del mundo, los consumidores desean maneras diferentes de realizar compras, formas más convenientes de recibirlas y experiencias innovadoras de principio a fin”.
Prácticamente, todos los compradores en línea en los países encuestados realizaron compras en mercados digitales, que son sitios de comercio electrónico para terceros que permiten a múltiples comerciantes vender sus productos. En México, el 99% de los compradores afirmaron haber comprado en un mercado digital, comparado con el 98% en Asia y el 96% en Europa y Canadá. Las razones principales para utilizar dichos mercados son que ofrecen mejores precios, así como envíos gratuitos o con descuento.
El estudio también mostró que la competencia global para los clientes está aumentando, con una cifra importante de compradores en línea en Canadá (83%), Brasil (81%) y México (78%), que compran en tiendas internacionales. En Estados Unidos, casi la mitad (47%) de los consumidores compraron en tiendas internacionales. Las razones por las cuales realizan compras internacionales son principalmente mejores precios y el acceso a productos específicos o exclusivos.
A pesar de que el comercio electrónico ya es una parte establecida del proceso de compra, el estudio documentó dónde y cómo se llevan a cabo esas transacciones: un porcentaje considerablemente más alto de usuarios de teléfonos inteligentes realizaron compras a través de éstos tipos de dispositivos. En Asia, donde las compras móviles son más comunes, el porcentaje de usuarios de teléfonos inteligentes que realizaron una compra móvil se elevó de 55% en el 2015 a 77%. En Europa, donde las compras por teléfonos inteligentes son menos comunes, el porcentaje también aumentó de 28% a 43% durante el mismo periodo.
La mayoría de los compradores globales también utilizan dispositivos móviles para buscar productos, comparar precios, localizar tiendas y rastrear pedidos, por lo cual los minoristas deben dar prioridad a las compras por dispositivos móviles. Por lo menos el 70% de los participantes en todas las regiones utilizaron teléfonos inteligentes para comparar precios al encontrarse dentro de las tiendas.
Por otra parte, los compradores esperan el procesamiento inmediato de sus pedidos en línea y entregas rápidas en todas las regiones; sin embargo, las expectativas respecto a entregas rápidas difieren por país. Los consumidores en Asia, México y Brasil esperan poder realizar pedidos al final de día y aun así ser elegibles para recibirlos el mismo día o al día siguiente.
En todas las regiones, los consumidores realizan devoluciones de sus compras en línea. Los compradores en los Estados Unidos (44%) son los más propensos a devolver sus compras en línea, mientras que los compradores en México son los menos propensos a hacerlo (22%). Cuando existen ambas opciones de devolución, los compradores en Asia y Europa prefieren enviar sus compras en línea a minoristas, comparado con los consumidores en los Estados Unidos, Canadá, México y Brasil, quienes prefieren devolver sus pedidos en línea a una tienda física. Entre aquellos que prefieren enviar sus devoluciones a una tienda física, la facilidad y costo gratuito de las devoluciones son las principales razones de esta preferencia en todas las regiones.
Los nuevos desarrollos en la experiencia minorista que podrían desempeñar un papel en el futuro de la industria incluyen los mercados digitales y las tecnologías nuevas como robots o chatbots, de acuerdo con el estudio. Los consumidores están más abiertos a ciertas tecnologías nuevas en el panorama de la venta minorista, pero son más escépticos respecto a otras. Al preguntarles su opinión sobre los robots dentro de las tiendas, más de la mitad de los consumidores en los Estados Unidos y Canadá no están convencidos, y prefieren interactuar con una persona. Mientras que la asistencia en persona es preferible dentro de las tiendas, los participantes en la encuesta prefieren las opciones de autoservicio en línea. El nivel de comodidad al utilizar chatbots para actividades como obtener información es más alto en los Estados Unidos (65%) y más bajo en México (45%).
El estudio dividió los resultados en tres secciones: Constantes, áreas de la experiencia minorista que siguen siendo importantes año tras año e influyen en los hábitos de compra; Cambiantes, áreas donde los consumidores han mostrado un crecimiento significativo en años recientes; y Emergentes, áreas más nuevas de la venta minorista que podrían desempeñar un papel en la experiencia de compra del futuro. Para más resultados del estudio, visite UPS Pulse of the Online Shopper.
Logiety construyó su plataforma en IBM Cloud con la ayuda del Global Entrepreneur Program, que provee a las startups acceso a distintos recursos como créditos para la nube de IBM, soporte técnico y mentoría de negocios.
La interacción social entre astronautas y sistemas de asistencia equipados con IE podrían tener un papel destacado en el éxito de las misiones de larga duración.
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It means Wupi San. Wupi San That s not Wu.
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She has seen many scenes like this. What are you doing Get in the car quickly.I used it. I thought it was just a cold, not a serious illness, and my wife had just given birth to a baby, there was no one around, and I had to go through the birth procedures for the baby, so I was ready to take it.
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In the end, the head of Wugou Mountain and the head of Gufan Mountain were the main ones, and the two ended with the beautiful imagination of everyone s reunion in the next five years.Besides, she has no spiritual power in her body, so the two of them are on guard against her.
People don t kill innocent people indiscriminately.What surprised Su Yan er even more was the next scene.
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When I was a child, I finally let the maid cry for me.I like this sentence very much, Senior Brother paused before saying it.
As he spoke, an elder went up to greet him.He recognized the costumes, the costumes of the inner sect disciples of Gufan Mountain, at the moment they can still offend one or the other of the Zeyang faction, let s send him off the boat first.Asking the way.He began to blame his son s frailty and sickness on the woman, because of the poverty of the family, he began to insult her lightly and beat and kick her.
The junior brother is very worried about you.Meng Xun, who was suddenly named, felt something was wrong, but He couldn t find the source of the Semaglutide Injection: Efficacy in Weight Loss Programs problem, and the young junior sister looked at him very hotly, so he could only respond in a low voice Well, Su Mu is not easy to deal with, and he made some friends with us on the boat earlier.
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Gu Jia, who retracted his gaze, glanced at the Are Keto ACV Gummies Safe? An In-Depth Look sandalwood sword in her hand again, with a bitter look on his face.He has been communicating with me by means of pigeons.
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However, although you are powerful, don t play yourself off.Qin Su s subconscious dodge fell into Yu Liao s eyes, and he didn t like physical contact with him as much as he did in the past, but The awkward temper of saying comfort again felt a little funny.
Director Cai was stunned for a moment, then smiled and stretched out three fingers, How many is this Three.If you look closely at the greenery, you will find that as long as there is shade, there is a place where you can sit and rest.
Not only will it hinder your work, they will also provide you with information that is impossible to obtain.If I use some tough measures, I m afraid she will fall out with my father.
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If you look closely, you will also find that Guan Bo s lips are trembling slightly.Following the voice of the doctor opposite, Wu Buwei also turned around.
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He pointed his head directly, Do you believe I slap you After being a leader for two days, I think you don t know your last name anymore.Xiaoguan s physical reaction when he gets sick is indeed very similar to alopecia, but no matter what kind of alopecia it is, it doesn t seem to affect the brain, right What if it s a combination of yin and yang That s even more impossible.
Zhang will basically not Intervened. Du Heng nodded to express his understanding, but in his mind he compared Lan Changhua and Zhang Dewen.
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Cheer up and think about the training during this period.
There are only a few people there, and there is also Zhang Jinlian who likes to steal patients.He felt like he was going crazy. If you dare to hit me, I will kill you.
After Lu Zhongjiang finished talking about the matter, he walked out with the tea cup.The child s grandmother nodded, not sure whether she really understood or pretended to understand.
De acuerdo con el estudio global UPS Pulso del Comprador en Línea (UPS Pulse of the Online Shopper), los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, dependen más de los dispositivos digitales y buscan opciones de entrega alternativas.