Por Renato Pelissaro, director de Marketing de PayPal LatAm.
Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.
Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?
Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.
El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea, y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.
Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.
Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.
Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.
Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.
Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.
A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.
La fabricación ecológica no solo es esencial para abordar desafíos ambientales, sino que también ofrece beneficios comerciales significativos, desde la reducción de costos hasta la mejora de la percepción de la marca y la atracción de nuevos talentos comprometidos con la sostenibilidad.
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The blood ghost king also rushed out of the palace with the three real Huashen, the two sides confronted each other, and the remaining monks gathered behind the three real Huashen.Suddenly, the jade bell of the sect rang and rang again and again, and then three escaping lights came at a very fast speed, carrying an astonishing spiritual pressure and landed on Xu.
It is said that the treasure of Wanbao Pavilion is in the real person s hands.Master Yimei was startled, and hurriedly slapped the Ten Thousand Buddha Palm to withstand Yun Hua.
To thank you, I want to treat you well, so that you can experience the feeling of cramping and skinning As soon as the voice fell, Shang Yang suddenly disappeared, and Xu Yang immediately took precautions when he saw this, the eyes of witchcraft flickered, and the powerful The insight swept around, not letting go of any abnormalities.
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It looks like a fever, but it is actually a cold. Yes, let s prescribe a prescription.The woman s face was a little dark, Doctor, my period just ended five days ago.
After checking the pulse, Du Heng s eyebrows moved, Come, lie down on the bed over here, and I will do a physical examination for you.They can only keep shouting and looking for opportunities.
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Du Heng s salary, she heard Stimuli RX Hemp Gummies: An Alternative for ED Relief? from Wang Zhenzhen, was only about 4,000 to 5,000, and she had just built her own house, so she was quite nervous.The treatment equipment in the health center is the most basic equipment.
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As an intern, Ma Zichen could only stand on the outer edge of the crowd with Wu Buwei.Lao Song had mentioned this when he handed over to him.
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He created the warlock system.Warlock is a system I created for myself.
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