Por Renato Pelissaro, director de Marketing de PayPal LatAm.
Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.
Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?
Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.
El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea, y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.
Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.
Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.
Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.
Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.
Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.
A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.
La resiliencia en las cadenas de suministro no es solo una responsabilidad de los líderes del área; es un imperativo estratégico que debe abordarse a todos los niveles de la organización. Las empresas de capacitación tienen la oportunidad de liderar este cambio, proporcionando el conocimiento y las herramientas necesarias para que los líderes naveguen con éxito en un entorno empresarial cada vez más complejo. Invertir en capacitación se convertirá en un factor crítico para el éxito sostenido de las empresas en el futuro.
El A340 Flight Lab de Airbus es el primer avión de ensayos del mundo con un ala de flujo laminar transónico y una verdadera estructura primaria interna.
Los entrevistados para este reporte coinciden en afirmar que la asociación con un 3PL integral experto, sea en gestión de operaciones como de bienes raíces, puede proporcionar una solución perfecta y potente.
Amazon, el gigante minorista líder a nivel mundial, está desafiando las convenciones en el ámbito de la automatización de almacenes. La compañía está trabajando en
It would be better for the clone to follow the most normal promotion method and advance to the foundation building stage.After a while, Baili Jinyan left Fangshi with Lingmi.
Bad, that s the thing that s fixed underneath the drone.Li Shiming nodded slowly, and a bolt of lightning appeared on his finger, and the lightning flashed on the guqin.
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His knowledge in this area is extremely lacking, but it cannot be made up for in a short time.With bare hands, a casual blow can destroy his third level of Qi refining, plus the Vajra Body Protection Divine Art for beginners.
Although Li Shiming didn t have Lao Liu s skills, he could tell the spirit stone by touching it with his hands.After Chu Gang sent him to the yard, he went to work.
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It s better to admit it directly, maybe it can gain points for joining the sect.The drone was disguised as a summer eagle when viewed from below.
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Thank you Li Shiming stretched out his hand and gently pressed it on Yin Shilan s catkin.Li Shiming felt the aroma of monkey wine, and just smelling the aroma made the blood flow in his body accelerate, and his eyes almost turned red.
Judging from the current situation, crossing the Hundred Thousand Mountains will be very troublesome.He didn t act particularly outstandingly. He went over the Finishing Touch content five times through the jade slip.
He is very aware of his situation. It seems that no one dares to provoke him.Confirming the existence and danger of the thirty third heaven, he no longer stayed and flew downwards.
Master, I can t bear to leave you Si Qin burst into tears.They are also in charge of many sect monks outside.
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he would be noticed by Elder Jindan and be accepted as his disciple, and he would suddenly turn around.He didn t move, keeping his sleeping position, but his ears were collecting small sounds.
Bad, you have designs on us. You asked us to attend some of your private banquets, and even touched Sister Qingyi.You must remember to protect yourself and don t trust anyone easily.
These people are either from the Beihai family or from rich and powerful families.He wants to improve through enlightenment and practice, so that he can be solid.
The last time she was in Mount Emei, she was in the mid prefecture level and was far from reaching the peak.down. Changing the clouds and rain Shangguan Xian er struck out with her jade hand repeatedly, and a mountain of energy surged out, How to lose weight fast (at least 20 pounds in 3 weeks) [NRgcmTpRt_C]
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It s her who can t get in and wants to stay here without leaving.Let s toast you a glass of wine and let s fight each other.
The temperature of the Ice Spirit Grass is extremely low.If I accidentally kill you, this excuse may be suitable for me to use.
He is proficient in the subtleties of the Yue Heng Sect s Taoism, and he also possesses the wonderful method of deduction
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from that, any method of dictation, divine passage, drafting, etc.
The moment this method was established, the actions of Li Yunlong s three allies, Yu Li, Yu Gucheng, and Xi Lerong, were completely different.Inside the CBD Cannabis Hemp Oil Key Benefits Cancer Pain Anxiety Epilepsy [YRuWAGyv16m]
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But in the middle of this reflected place, there is a very eye catching big character.The strange silver cloud pattern is hidden but not visible.
Huang Baili and the other thirteen people suddenly formed a circle and drank In a daze, Gui Wujiu seemed to see thirteen more trees.This is a blue grey tower. Although it is only thirty six feet in circumference, it is not very wide, and there are no special whitewashed or carved Can the Vegan Diet Cause Low Testosterone 680 [0KUVU0wBWNV]
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Looking back and confirming it, I naturally believe in this statement.Instead, he adopted a wonderful method of every shot must be received, and what is outside must be within.
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in his Dantian but this was not the fault of Quan Zhu.
Yan Lixin and the two also speculated that maybe like the previous generation of Yin Yang Taoist masters, although the size of his sect was not large, he himself was a very tyrannical figure.The person who caused a crisis for himself in advance was another uninvited guest who suddenly came out.
Mo Tianqing s method of delivering the message was to alienate the true identity , deliberately entering another Mo Tianqing character and choosing a completely different way of doing things.Whether it is dealing with entities or spirits, the strength of the Kong Yun Nian Sword is that it focuses on reality and at this time, this sword slashes the void, but it is an eternal path that Gui Wujiu has opened up alone.
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Behind Jiang Minyi, a bright moon suddenly rose. In the bright moon, a gray shadow grew bigger and bigger.Because he was already keenly aware of the magnitude of the breakthrough he achieved today.
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Wanqing is above me
How is this possible After taking a closer look, Feng Qing suddenly noticed that Dongfang Wanqing s aura had subtly changed from before, as if he was in a realm similar to Xi Lerong.
Therefore, under such a cultivation system, there is naturally no worship of qualifications.Although I have practiced the Mahayana Sutra, I cannot directly enter the realm of shortcuts within a few decades.
Yu Gu Cheng responded immediately but Yu Li only nodded lightly.But after feeling the activation of Yuanmu , two court officials came immediately.
At the same time, on the palm of this man s right hand, he was dragging a nine story pagoda more than two feet high.What s even more bizarre is that the four Yuliong people did not change their appearance it was absolutely impossible to cast illusions on the seven formations at the Neuroscientist: Do This Before Testosterone Supplements Use! | Andrew Huberman shorts neuroscience [W8fHcYh2p6u]
same time but they just didn t recognize it It s not just them.
The surrounding monks complimented each other so much that Dou Changzai said that it was almost impossible to find Bei.After finishing speaking, the invitation Yue Zhenjun looked at the other side and said, What do you think, Shifu Zhenjun Of course Shifu Zhenjun was willing to have a fair duel between the two sides.
Qingyang also wanted to see what the real purpose of Guihe was and why he would rather spend so much energy.Funiu City cannot afford it after a long time. The city defense formation was activated just because of the emergency.
The further he walked toward the middle of the Huangquan River, the greater the attraction on the river became, and it became more and more difficult for Qingyang to control his body shape in the air.I How to Build Muscle and Lose Fat at the same time | Body Recomposition [pjzZfnCPWO5]
never thought we could meet again. Duanmu Fei looked at Qing Yang infatuatedly.
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to fall down and work for the Blood Demon Sect, then don t blame us for being rude, fellow Daoist Hui Xuzi and Gu Mian , let s go together and deal with them first.
They all stood not far away, waiting for the iron armed monkey to survive the catastrophe of transformation.He has already made up his mind to refine the gourd with space attributes, and he doesn t like this storage bag at all.
Far. But the method of the Happy Ghost King was even more clever.How many female disciples are there How many times have I come to your Lingfu Sect But how have you ever given me justice in Qingluan Pavilion Even I almost fell into it.
Thinking of this, the Long Eyebrow Ghost King said Giant Ghost King, you also know very well that those long eyebrows are my life.If it had been so many decades earlier, I m afraid I wouldn t be his opponent.
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attract the attention of others.Then a loud bang was heard, and a big crater was blasted on the ground.
After so many years of cultivating immortality, Qingyang actually rarely participates in auctions.At this moment, a dragon shaped light and shadow suddenly shot out from below and rushed out of the cave in an instant.
Unfortunately, he was seriously injured now, and not only could he not afford to offend Dujiao The Ghost King, even the Long Eyebrow Ghost King, cannot defeat him, so he can only compromise.
Por Renato Pelissaro, director de Marketing de PayPal LatAm.