Por Maurício Trezub, director de e-Commerce de Totvs.
Con el empoderamiento de un nuevo consumidor, el millenial, vivimos de cerca una transformación en la manera de ejecutar el comercio en México y en el mundo. Podemos afirmar que ya se inició una reorganización del sector, dando lugar a un nuevo mapa del comercio global. El informe de Deloitte, «Los Poderosos del Comercio Global – El arte y la ciencia de los clientes» – 2015, muestra que en los próximos años habrá importantes cambios de escenarios.
Lo relevante ha sido Amazon, que figuró por primera vez en el top 10 del ranking y que, con una proyección de sus tasas de crecimiento, en apenas tres años, debe convertirse en la segunda mayor empresa minorista del mundo, cerca de Walmart, que ocupa el liderazgo desde hace un buen tiempo. La verdad es que quien tenga un nuevo ojo sobre cómo entregar productos y servicios, a través de experiencias diferenciadas a los consumidores, saldrá adelante.
Si antes algunas tecnologías eran consideradas futuristas, hoy pasan a ser desarrolladas e incorporadas por el comercio de forma mucho más accesible y totalmente viable. La robótica, por ejemplo, sirve para la automatización y llega más barata y humanizada para la operación del comercio, o para la vigilancia y monitoreo de estacionamientos, incluso, para una atención previa y personalizada a los clientes en la entrada de una tienda, entre otras aplicaciones.
Otra tecnología emergente es la realidad virtual. Con precio bajo y una adopción masiva por el entretenimiento, la herramienta se convierte en una estrategia transformadora, incluso para los canales de e-commerce. El comercio alimentario europeo tiene una iniciativa de comercio electrónico combinada con la realidad virtual aumentada, que cambia totalmente la experiencia de compra. El cliente accede al portal de ventas online y, usando las gafas dentro de casa, pasea por los pasillos del supermercado, como si estuviera en una tienda física, pero con la ventaja de tener innumerables informaciones proporcionadas por el sistema a su disposición, como recetas y hasta hábitos de consumo de sus amigos. Finalizada la compra, el consumidor paga y recibe los productos en casa. Conclusión: una experiencia sensacional y sin fricciones, con la aplicación práctica del comercio digital, por el uso de tecnologías transformadoras.
El e-commerce se consolidó como pieza clave de la transformación del comercio, agregando, cada vez mayores partes en las ventas totales. En el caso de México, siete de cada diez internautas mexicanos resultaron ser compradores digitales, según reportes de operaciones de compra realizadas de mayo a julio de 2016. El gasto promedio trimestral en todos los dispositivos y categorías no asociadas a viajes fue de 6535 pesos, aproximadamente 2,178 pesos gastados en línea por mes, según datos de la Asociación Mexicana de Internet de su “Estudio Comercio Electrónico en México 2016”. La demanda ya se ha preparado para comprar online – hablamos de consumidores millenials, totalmente conectados. Pero la oferta de muchos segmentos todavía está a muchos pasos de esa realidad.
La tecnología digital es fundamental para que el minorista innove la entrega de su marca y, por lo tanto, proporcione nuevas y sorprendentes experiencias. El consumidor dicta las reglas sobre lo que espera y corresponde a las empresas transformarse para superar esa expectativa. Hay una nueva lógica de consumo para los negocios y la tecnología pasa a ser protagonista y no más pieza complementaria en el proceso de ventas. Uber; por ejemplo, la mayor compañía de transporte privado del mundo, no posee autos, sino una plataforma tecnológica. Facebook, el mayor vehículo de medios, no crea contenido, pero ofrece una herramienta en línea. Alibaba, el mayor servicio de ventas, no tiene stock y, sin embargo, es un gigante de comercio virtual. Airbnb no compró una sola cama y es el servicio de hospedaje más grande del mundo.
La transformación del comercio global es palpable. La experiencia nada menos que sensacional es lo que el consumidor espera y, de forma rápida, va a descartar de sus elecciones marcas que no realicen esa entrega.
Soportada por una estrategia bien definida, la tecnología es la única forma de satisfacer estas expectativas. Acertar en el uso de esas herramientas y plataformas es lo que hace de estos recursos los astros principales capaces de transformar el mercado y encantar al consumidor.
Proporcionar una experiencia sin fisuras es clave para las aerolíneas: 94% calificó la racionalización de los servicios en una sola aplicación como una prioridad, con 58% calificando esto de alta prioridad.
The two nodded to each other, went downstairs together, and waited in the lobby for a while before Jiang Lvzhong walked in from the yard and said, The personnel count is over, let s go.They had been observing Yang Chuannan with the qi CBD Gummies for ED Treatment: A Complete Guide to Options and Benefits Sterling Cbd watching technique.
Xu to play tea at Yingmei Xiaoge.It seems that Lose 10 Pounds in a Week: 5 Fall-Friendly Tips” Keto Friendly Sushi one is surnamed Song and the other is surnamed The one was so taciturn that she couldn t remember.Hehe, Huaiqing, you thought I was on the second floor, but I was actually on the fifth floor.
Xu Qi an listed this as the reason because it was impossible for Yang Chuannan to know that Yang Qianhuan had come to Yunzhou.I code for half an hour, just lie on the bed for a while, code for half an hour, just lie on the bed for a while.
What This little brat, the man who just robbed our wife.Shua He looked up at the sky, two clear lights pierced the night sky in his eyes, and then restrained himself, the clear light accumulated in his pupils.
The two of them did not blame Du Heng for Cuanto Bajas Con Dieta Keto Proper Dosing of Semaglutide for Weight Loss being slow to remind him, but once again began to think about what the problem was and what medicine should be given to the patient.tonify kidney yang and replenish essence and blood.
Just take the past two weeks as an example. He actually went home once last Friday night, but he hasn t gone back even once this week.His role is to introduce the condition, then listen carefully and listen carefully.
But this did not affect the speed of their cooking.I gave you some instructions. Du Heng responded with a smile, hung the bag around his neck, and followed Wang Zhenzhen out of the hall of the health center.
She has no major problems, but she is a little bit high.Du Heng ran forward with the others, but their speed could not be faster at all.
Tangerine peel Doctor Hou was a little confused and didn t understand what Du Heng said for a while.He was too young to be able to diagnose cancer. Later, Li Qingde s completely shameless bragging made Xu Pinglin completely lose his patience.
In desperation, they had no choice but to choose primary medical institutions that they had never looked at before.When it was proposed, Du Heng thought it was too expensive and didn t want to agree.
I need to find someone to have a good time and vent my feelings.A middle aged man with a smile on his face came over with his hand outstretched, Doctor Du, Doctor Du.
Of course, his resources and connections are also the most important factors.Hello, teacher, do you have a question for me Doctor Du is really young and promising.
If something happens, I will suffer and my family will be worried, just to save those few minutes, it is not worth the gain.Du Heng smiled teasingly, Do you really want to know Of course.
After years of sacrifices by Ouyang Feng, this treasure has been promoted to the top grade spiritual treasure.He immediately got up and said, Come with me The teleportation array here is destroyed, let s find another teleportation array.
I remember the last time I came here, the medicine in the cauldron was fragrant, but now it is Not the slightest smell came out.Huanmo nodded and accepted the order, and immediately turned to make arrangements Delivery matters.
The Myriad Treasure Formation crashed into pieces.The big formation shattered and the whole space changed for a while.Xu Yang sneered With a sound, the hands made a formula to mobilize the power of the small world, and a ball of purple light hit the space crack.
Huangtian and Xu Yang flew high into the sky, Huangtian couldn t hold back the first shot, he sacrificed the Lingbao Yin Demon Orb to protect himself, and then sacrificed the Lingbao Ghost Sword to attack Xu Yang, a ray of bright sword light came, facing Xu Yang didn t dare to be careless about Huangtian s attack, he didn t arouse the Five Elements Primordial Spirit.
The robbery cloud.Then the electric snakes converged to form a dazzling electric dragon and slashed straight down.Daoist Blast checked for a while, and then stopped paying attention to Fairy Tongming.
The nothingness around him eroded quickly when his power was exhausted.On the other side, a swarm of golden sword insects surrounded Yu Ruyi, and gnawed at it.
Unable to calm down, she regretted her outspokenness to Tan Su, and after a while she despised herself for such cowardice, feeling that she was in vain as Qin Su s teacher or something.After saying something that hurt people s appearance, he even made a gesture of covering his eyes with the fan, just like the person opposite The face was too difficult Blue Gummies for ED Canada: User Reviews and Availability Doctor To See For Erectile Dysfunction Orlando to see.
There was a gloomy look on his face, as if Keto ACV Gummies: 4 Benefits Backed by Science for Weight Loss Weight Loss Center Athens Ga he was going to grab the person he glanced at the next moment.At this moment, he was sitting cross legged on the bed, with his head slightly lowered and his eyes closed, and the light blue spiritual power circled him under his movement.
Qin Su was surprised at first when he heard the words, and finally let out a chuckle from his throat unconsciously, and passed it in the spiritual power cover in a low voice.Soon at night, the crying of the baby still rang out.
No one told her that she was angry when she got off the boat.He was dressed in black and his face was full of weather beaten maturity.
It s that dog, he s right above the heads of these monks.Gu Shuhuai took back the knife that he threw out earlier, and there was another group of disciples retreating in a panic along the way, and there were a few more splashes of water for a while.
However, it is only now that he, Su Ziyang, colluded with the demons.
Por Maurício Trezub, director de e-Commerce de Totvs.