Por Maurício Trezub, director de e-Commerce de Totvs.
Con el empoderamiento de un nuevo consumidor, el millenial, vivimos de cerca una transformación en la manera de ejecutar el comercio en México y en el mundo. Podemos afirmar que ya se inició una reorganización del sector, dando lugar a un nuevo mapa del comercio global. El informe de Deloitte, «Los Poderosos del Comercio Global – El arte y la ciencia de los clientes» – 2015, muestra que en los próximos años habrá importantes cambios de escenarios.
Lo relevante ha sido Amazon, que figuró por primera vez en el top 10 del ranking y que, con una proyección de sus tasas de crecimiento, en apenas tres años, debe convertirse en la segunda mayor empresa minorista del mundo, cerca de Walmart, que ocupa el liderazgo desde hace un buen tiempo. La verdad es que quien tenga un nuevo ojo sobre cómo entregar productos y servicios, a través de experiencias diferenciadas a los consumidores, saldrá adelante.
Si antes algunas tecnologías eran consideradas futuristas, hoy pasan a ser desarrolladas e incorporadas por el comercio de forma mucho más accesible y totalmente viable. La robótica, por ejemplo, sirve para la automatización y llega más barata y humanizada para la operación del comercio, o para la vigilancia y monitoreo de estacionamientos, incluso, para una atención previa y personalizada a los clientes en la entrada de una tienda, entre otras aplicaciones.
Otra tecnología emergente es la realidad virtual. Con precio bajo y una adopción masiva por el entretenimiento, la herramienta se convierte en una estrategia transformadora, incluso para los canales de e-commerce. El comercio alimentario europeo tiene una iniciativa de comercio electrónico combinada con la realidad virtual aumentada, que cambia totalmente la experiencia de compra. El cliente accede al portal de ventas online y, usando las gafas dentro de casa, pasea por los pasillos del supermercado, como si estuviera en una tienda física, pero con la ventaja de tener innumerables informaciones proporcionadas por el sistema a su disposición, como recetas y hasta hábitos de consumo de sus amigos. Finalizada la compra, el consumidor paga y recibe los productos en casa. Conclusión: una experiencia sensacional y sin fricciones, con la aplicación práctica del comercio digital, por el uso de tecnologías transformadoras.
El e-commerce se consolidó como pieza clave de la transformación del comercio, agregando, cada vez mayores partes en las ventas totales. En el caso de México, siete de cada diez internautas mexicanos resultaron ser compradores digitales, según reportes de operaciones de compra realizadas de mayo a julio de 2016. El gasto promedio trimestral en todos los dispositivos y categorías no asociadas a viajes fue de 6535 pesos, aproximadamente 2,178 pesos gastados en línea por mes, según datos de la Asociación Mexicana de Internet de su “Estudio Comercio Electrónico en México 2016”. La demanda ya se ha preparado para comprar online – hablamos de consumidores millenials, totalmente conectados. Pero la oferta de muchos segmentos todavía está a muchos pasos de esa realidad.
La tecnología digital es fundamental para que el minorista innove la entrega de su marca y, por lo tanto, proporcione nuevas y sorprendentes experiencias. El consumidor dicta las reglas sobre lo que espera y corresponde a las empresas transformarse para superar esa expectativa. Hay una nueva lógica de consumo para los negocios y la tecnología pasa a ser protagonista y no más pieza complementaria en el proceso de ventas. Uber; por ejemplo, la mayor compañía de transporte privado del mundo, no posee autos, sino una plataforma tecnológica. Facebook, el mayor vehículo de medios, no crea contenido, pero ofrece una herramienta en línea. Alibaba, el mayor servicio de ventas, no tiene stock y, sin embargo, es un gigante de comercio virtual. Airbnb no compró una sola cama y es el servicio de hospedaje más grande del mundo.
La transformación del comercio global es palpable. La experiencia nada menos que sensacional es lo que el consumidor espera y, de forma rápida, va a descartar de sus elecciones marcas que no realicen esa entrega.
Soportada por una estrategia bien definida, la tecnología es la única forma de satisfacer estas expectativas. Acertar en el uso de esas herramientas y plataformas es lo que hace de estos recursos los astros principales capaces de transformar el mercado y encantar al consumidor.
La CRE y la Coordinación General de Puertos y Marina Mercante designarán grupos de trabajo como responsables de la planeación, determinación, desarrollo y seguimiento de las acciones y compromisos que deriven del convenio.
Because of this, Jia Ruonan revealed a trace of horror and a little fear under his beautiful face, and the handkerchief on his head became brighter, and his body was completely hidden in the auspicious clouds.How many times has this Qi Tianlong used it over the years When a prisoner came, he was tortured once.
Of course I know this. Could it be that some deacon elders also died in this battle, so we need to add deacon elders Lin Haoming roughly understood.and people who dare to magnify their words at will are really rare.
Redemption, Li er came late because of some accident.After leaving the Changyuan stone building, Han Ningxiang, who was a good boy, couldn t wait to send a voice transmission Father, this Changyuan was the leader of the Tongtian Gang back then, right This person s entire foundation was destroyed by his father.
Haha
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Under the flash of light, his whole body immediately He jumped out of the water and was suspended in the water, but at this moment, starting from the left shoulder, half of his body was gone, and even the ribs that had been cut off from his body were clearly visible, which was very frightening.Maybe the Xuanhuo Avoiding the Keto Gummies Scam: How to Spot Fake Products
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The jade pendant made from the embryo is refined through some special techniques.Now, there should be some protection in it, and it s not a good thing to push people into a hurry.
Once you want to rebel against the master, the person who planted the Gu for you can activate life Gu.
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Seeing her change so quickly, Gao Ying secretly despised her.On the other side, Bi Ziang s complexion also changed a little.
The chunky old man in Xiaoyao Tower saw that the teacup was indeed shot out of Zu an s room, but his identity meant that he couldn t come out to sit in the town, otherwise he would help one jade guest against another jade guest.And watching Kong Qing persuade the two to cooperate, his soul is about to be scared out.
This woman really holds a grudge, she will get revenge even for a small matter.If I am a real winner in life, then what are all my efforts His expression turned cold, even though your cultivation base is higher than mine, How F1 Keto ACV Gummies Can Boost Your Ketosis Journey for Rapid Weight Loss
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Didn t this woman say that she doesn t like me, it s okay, it s just because she hasn t seen me before.
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It s too strong, it s really a pinnacle battle, everyone is excited, this kind of battle is rare among the younger generation, Mu Lingfeng looked at this scene, and gave a wry smile, it s really not unfair to lose, Han Qiu also said, yes, Only that guy Gu Yue can compete with Lin Xuan, right However, Gu Yue obviously didn t use all his strength, his twin souls should have What Did Kelly Clarkson Take to Lose Weight in 2025? 7 Tips to Kickstart Your New Year’s Resolutions
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This guy has already got a quota, and he is a very terrifying existence.He got two old medicines at this moment, both of which were more than 30,000 years old.
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At this moment, a tall and tall figure suddenly stood up from Li Hentian s side I object The eyes of many female disciples from the sect brightened, this senior brother is so handsome.Today s Azu is not the notorious prodigal son of Mingyue City back then.
At this moment, the wall next to it suddenly cracked, and a huge yellow dragon flew out.After returning the Changxin Palace Lantern, Feixue Sword, and Suihou Zhu to the three daughters, Keto Apple Cider Vinegar Gummies: Celebs’ Secret for Slimming Down
Zu An stood in front of Jiao Jiao and took out the White Lotus Fire I couldn t kill you with weapons before, this time I will try the White Lotus Fire.
The previous Gonggong sarcophagus was already imposing enough, but compared with this huge bronze coffin, it was more than a circle smaller.Zaun explained. That s true, Xi He nodded, and with a wave of his hand, he pulled them into the car.
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