Por Maurício Trezub, director de e-Commerce de Totvs.
Con el empoderamiento de un nuevo consumidor, el millenial, vivimos de cerca una transformación en la manera de ejecutar el comercio en México y en el mundo. Podemos afirmar que ya se inició una reorganización del sector, dando lugar a un nuevo mapa del comercio global. El informe de Deloitte, «Los Poderosos del Comercio Global – El arte y la ciencia de los clientes» – 2015, muestra que en los próximos años habrá importantes cambios de escenarios.
Lo relevante ha sido Amazon, que figuró por primera vez en el top 10 del ranking y que, con una proyección de sus tasas de crecimiento, en apenas tres años, debe convertirse en la segunda mayor empresa minorista del mundo, cerca de Walmart, que ocupa el liderazgo desde hace un buen tiempo. La verdad es que quien tenga un nuevo ojo sobre cómo entregar productos y servicios, a través de experiencias diferenciadas a los consumidores, saldrá adelante.
Si antes algunas tecnologías eran consideradas futuristas, hoy pasan a ser desarrolladas e incorporadas por el comercio de forma mucho más accesible y totalmente viable. La robótica, por ejemplo, sirve para la automatización y llega más barata y humanizada para la operación del comercio, o para la vigilancia y monitoreo de estacionamientos, incluso, para una atención previa y personalizada a los clientes en la entrada de una tienda, entre otras aplicaciones.
Otra tecnología emergente es la realidad virtual. Con precio bajo y una adopción masiva por el entretenimiento, la herramienta se convierte en una estrategia transformadora, incluso para los canales de e-commerce. El comercio alimentario europeo tiene una iniciativa de comercio electrónico combinada con la realidad virtual aumentada, que cambia totalmente la experiencia de compra. El cliente accede al portal de ventas online y, usando las gafas dentro de casa, pasea por los pasillos del supermercado, como si estuviera en una tienda física, pero con la ventaja de tener innumerables informaciones proporcionadas por el sistema a su disposición, como recetas y hasta hábitos de consumo de sus amigos. Finalizada la compra, el consumidor paga y recibe los productos en casa. Conclusión: una experiencia sensacional y sin fricciones, con la aplicación práctica del comercio digital, por el uso de tecnologías transformadoras.
El e-commerce se consolidó como pieza clave de la transformación del comercio, agregando, cada vez mayores partes en las ventas totales. En el caso de México, siete de cada diez internautas mexicanos resultaron ser compradores digitales, según reportes de operaciones de compra realizadas de mayo a julio de 2016. El gasto promedio trimestral en todos los dispositivos y categorías no asociadas a viajes fue de 6535 pesos, aproximadamente 2,178 pesos gastados en línea por mes, según datos de la Asociación Mexicana de Internet de su “Estudio Comercio Electrónico en México 2016”. La demanda ya se ha preparado para comprar online – hablamos de consumidores millenials, totalmente conectados. Pero la oferta de muchos segmentos todavía está a muchos pasos de esa realidad.
La tecnología digital es fundamental para que el minorista innove la entrega de su marca y, por lo tanto, proporcione nuevas y sorprendentes experiencias. El consumidor dicta las reglas sobre lo que espera y corresponde a las empresas transformarse para superar esa expectativa. Hay una nueva lógica de consumo para los negocios y la tecnología pasa a ser protagonista y no más pieza complementaria en el proceso de ventas. Uber; por ejemplo, la mayor compañía de transporte privado del mundo, no posee autos, sino una plataforma tecnológica. Facebook, el mayor vehículo de medios, no crea contenido, pero ofrece una herramienta en línea. Alibaba, el mayor servicio de ventas, no tiene stock y, sin embargo, es un gigante de comercio virtual. Airbnb no compró una sola cama y es el servicio de hospedaje más grande del mundo.
La transformación del comercio global es palpable. La experiencia nada menos que sensacional es lo que el consumidor espera y, de forma rápida, va a descartar de sus elecciones marcas que no realicen esa entrega.
Soportada por una estrategia bien definida, la tecnología es la única forma de satisfacer estas expectativas. Acertar en el uso de esas herramientas y plataformas es lo que hace de estos recursos los astros principales capaces de transformar el mercado y encantar al consumidor.
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Since the other party dared to kill the boss Shi Ruyu, he would dare to kill him again.As a dignified Yuanying monk WEIGHT LOSS HIIT WORKOUT shorts [8yHnFfrS9xx]
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The lake water rippled towards the surroundings, and Qingyang, who was at the center of the attack, could no longer control his body.The first and second level spiritual insects are much easier to find than the eighth and ninth level KETO TIP | Should you be taking ashwagandha? [1r5OvsDtGYN]
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Needless to say, the others must have been killed by Qingyang to seize the treasure.It is difficult to hide it from the monks of the same level, and Linglong Ghost King is at this stage.
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Only Qingyang s previous kills were at the Golden Core stage.After doing all this, he suddenly With a thought, he sacrificed his magic weapon crystal coffin.
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Some people are looking for escape routes, but once they escape, they will have to give up the foundation of the Ten Kings Palace.This was indeed the Five Elements Immortal Forging Technique.
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faint screams and banging noises, and even the smell of blood came out of the teleportation array.He must go all out, no matter how high the price is, he will not hesitate.
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great difficulty.It doesn t matter what you want. Why can you break through the Nascent Soul realm faster than me Young Master Lingxu has his own pride, and he absolutely cannot accept that a person who is inferior to him in everything ends up climbing over him and breaking through to the Nascent Soul realm earlier than him.
Qingyang has been practicing the Concentration Art taught by the One Horned Ghost King for many years, and his spiritual thoughts are much stronger than those of monks of the same level.She is only one step away from the Viasil review The New Male ED Pills Review 2019 [JyPNcGaIycQ]
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But even so, this generation is obviously at a lower level than Mr.It can be seen at this time that Mu Xiang really does not care about being respectful or polite, or to please his teacher.
At the same time, Dongfang Wanqing did not forget to defend.Looking vaguely in front of the passage, there are golden and crows rising and rolling, the light is twisting and deep, and there is a special sense of dizziness.
You must know that if a war breaks out between Jindan monks, both sides will be injured.If this time it wasn t a matter of life and death, the demonic cultivator wouldn t have been able to do this.
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The general turned into an illusory shadow and appeared in front of Mao Bin.Then there is only one possibility, a possibility that Elder Yin and Elder Jindan who are present to recognize the goods cannot believe.
This explanation is very reasonable. A master who loses his arms and legs will be very miserable even if he survives.Although the sword shaped piece of metal looked broken, the terrifying aura it contained frightened him.
This is necessary. The identity jade disc does not have this function.Li Yuanba s figure disappeared from the original place and appeared on the second white lotus.
Por Maurício Trezub, director de e-Commerce de Totvs.