Por Maurício Trezub, director de e-Commerce de Totvs.
Con el empoderamiento de un nuevo consumidor, el millenial, vivimos de cerca una transformación en la manera de ejecutar el comercio en México y en el mundo. Podemos afirmar que ya se inició una reorganización del sector, dando lugar a un nuevo mapa del comercio global. El informe de Deloitte, «Los Poderosos del Comercio Global – El arte y la ciencia de los clientes» – 2015, muestra que en los próximos años habrá importantes cambios de escenarios.
Lo relevante ha sido Amazon, que figuró por primera vez en el top 10 del ranking y que, con una proyección de sus tasas de crecimiento, en apenas tres años, debe convertirse en la segunda mayor empresa minorista del mundo, cerca de Walmart, que ocupa el liderazgo desde hace un buen tiempo. La verdad es que quien tenga un nuevo ojo sobre cómo entregar productos y servicios, a través de experiencias diferenciadas a los consumidores, saldrá adelante.
Si antes algunas tecnologías eran consideradas futuristas, hoy pasan a ser desarrolladas e incorporadas por el comercio de forma mucho más accesible y totalmente viable. La robótica, por ejemplo, sirve para la automatización y llega más barata y humanizada para la operación del comercio, o para la vigilancia y monitoreo de estacionamientos, incluso, para una atención previa y personalizada a los clientes en la entrada de una tienda, entre otras aplicaciones.
Otra tecnología emergente es la realidad virtual. Con precio bajo y una adopción masiva por el entretenimiento, la herramienta se convierte en una estrategia transformadora, incluso para los canales de e-commerce. El comercio alimentario europeo tiene una iniciativa de comercio electrónico combinada con la realidad virtual aumentada, que cambia totalmente la experiencia de compra. El cliente accede al portal de ventas online y, usando las gafas dentro de casa, pasea por los pasillos del supermercado, como si estuviera en una tienda física, pero con la ventaja de tener innumerables informaciones proporcionadas por el sistema a su disposición, como recetas y hasta hábitos de consumo de sus amigos. Finalizada la compra, el consumidor paga y recibe los productos en casa. Conclusión: una experiencia sensacional y sin fricciones, con la aplicación práctica del comercio digital, por el uso de tecnologías transformadoras.
El e-commerce se consolidó como pieza clave de la transformación del comercio, agregando, cada vez mayores partes en las ventas totales. En el caso de México, siete de cada diez internautas mexicanos resultaron ser compradores digitales, según reportes de operaciones de compra realizadas de mayo a julio de 2016. El gasto promedio trimestral en todos los dispositivos y categorías no asociadas a viajes fue de 6535 pesos, aproximadamente 2,178 pesos gastados en línea por mes, según datos de la Asociación Mexicana de Internet de su “Estudio Comercio Electrónico en México 2016”. La demanda ya se ha preparado para comprar online – hablamos de consumidores millenials, totalmente conectados. Pero la oferta de muchos segmentos todavía está a muchos pasos de esa realidad.
La tecnología digital es fundamental para que el minorista innove la entrega de su marca y, por lo tanto, proporcione nuevas y sorprendentes experiencias. El consumidor dicta las reglas sobre lo que espera y corresponde a las empresas transformarse para superar esa expectativa. Hay una nueva lógica de consumo para los negocios y la tecnología pasa a ser protagonista y no más pieza complementaria en el proceso de ventas. Uber; por ejemplo, la mayor compañía de transporte privado del mundo, no posee autos, sino una plataforma tecnológica. Facebook, el mayor vehículo de medios, no crea contenido, pero ofrece una herramienta en línea. Alibaba, el mayor servicio de ventas, no tiene stock y, sin embargo, es un gigante de comercio virtual. Airbnb no compró una sola cama y es el servicio de hospedaje más grande del mundo.
La transformación del comercio global es palpable. La experiencia nada menos que sensacional es lo que el consumidor espera y, de forma rápida, va a descartar de sus elecciones marcas que no realicen esa entrega.
Soportada por una estrategia bien definida, la tecnología es la única forma de satisfacer estas expectativas. Acertar en el uso de esas herramientas y plataformas es lo que hace de estos recursos los astros principales capaces de transformar el mercado y encantar al consumidor.
La colaboración entre el sector público y empresas privadas de tecnología puede contribuir a una sinergia que ayudará a lograr que México se posicione en la economía mundial.
En esta temporada alta, los minoristas deben estar preparados para enfrentar el desafío de los paquetes perdidos con estrategias efectivas. Implementar soluciones como el seguimiento detallado de pedidos, la cadena de custodia fotográfica, y opciones de entrega seguras puede minimizar el impacto financiero y mantener la fidelidad del cliente.
Breaking through the golden elixir stage, breaking through the Nascent Soul stage, and refining some elixirs and magic weapons may The Magic of Chamomile Tea:Benefits of Chamomile Tea Weight Loss
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Everything
And when Lu Yu was practicing in seclusion, the Thousand Blades Sect blocked the door and prepared to surround him.Ordinary Purple Blood Ganoderma, which has hundreds of years of medicinal Clinical Studies Indicate: Health Benefits of Following the GOLO Weight Loss Program
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Then I ll come back in twenty days Seeing that Li Shiming had taken over the task of refining the fourth grade elixir, Yu An felt happy because he had finally completed the task assigned by his father.If it were not for his grandson, he would rarely show up at Jianyi Chongxiao Pavilion.
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With complete planting data, he only needs to time it.Li Yuanba, we are ready at the entrance of the training room.
Three months ago, his father died of illness. Qin Hu ascended the throne and became the new champion prince.If other people said this, they would still be suspicious, but shopkeeper Jing Mo said this on behalf of Beishu Trading Company, so it represents the views of Beishu Trading Company.
Li Shiming saw clearly the situation in the cave through the silver corpse.However, the thunderous sword intent contained in Liuguang Xingyun did not produce the effect Li Shiming expected.
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When you go back and hand over this batch of resources, you will also be given some contribution points.What happens to Zhao Lingyu now Li Shiming is still very curious about this ceremonial boat.
The mountain gate of Shushan Sect occupies such a vast area.This surprised even Elder Lu. Although the sword cultivator was the first in killing, he was at the same level, and Jueyuan Buddha was in the middle stage of foundation building.
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Not to mention that with the help of other Qi Refining Stage disciples, Li Shiming has no chance of survival
Li Shiming did not dodge or hide, but faced the enemy head on.This is a special method possessed by Elder Sun Ao s body training method.
Master Li, follow me Feng Lanxin said with a smile.
The policeman hesitated to speak. He glanced at Lin Beichen, his expression a little strange and tangled, and then said to Hu Xianyong Can you please come out first I have something to report to you.It kept shaking. Wang Zhengming took out his cell phone and took a look.
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After Lin Xia looked at the two of them and suddenly laughed, she suddenly felt that she and them were in two different worlds.But when I moved the small table and ran to the balcony to drink, I started sighing again.
Xu Shengnan drove over to pick her up personally
Along the way, Xu Shengnan talked to her about his experience as a judge, while Shen Nan next to her told her not to worry or be afraid of reporters.After seeing Zhang Sheng s expression, he nodded quickly, with only surprise in his heart.
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At this moment, I only have no ambitions. Yang Hongwei looked at Zhang Sheng and said with a smile, Wait a minute Mr.His younger brother was a classmate of Zhang Sheng Elementary School.
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After Zhang Sheng said a few words, he handed the phone to Jin Zhonghua.Got to the front row. After Qi Haifeng saw Zhang Sheng, his eyes were full of awe and implicit admiration.
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As she was thinking about it, she suddenly thought that it was Zhang Sheng who took the initiative to call her today, so she subconsciously looked up at Zhang Sheng again Zhang Sheng, you called me today because
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He was confused now. What is it With all due respect, I have never heard of this film award.
Por Maurício Trezub, director de e-Commerce de Totvs.