Por Maurício Trezub, director de e-Commerce de Totvs.
Con el empoderamiento de un nuevo consumidor, el millenial, vivimos de cerca una transformación en la manera de ejecutar el comercio en México y en el mundo. Podemos afirmar que ya se inició una reorganización del sector, dando lugar a un nuevo mapa del comercio global. El informe de Deloitte, «Los Poderosos del Comercio Global – El arte y la ciencia de los clientes» – 2015, muestra que en los próximos años habrá importantes cambios de escenarios.
Lo relevante ha sido Amazon, que figuró por primera vez en el top 10 del ranking y que, con una proyección de sus tasas de crecimiento, en apenas tres años, debe convertirse en la segunda mayor empresa minorista del mundo, cerca de Walmart, que ocupa el liderazgo desde hace un buen tiempo. La verdad es que quien tenga un nuevo ojo sobre cómo entregar productos y servicios, a través de experiencias diferenciadas a los consumidores, saldrá adelante.
Si antes algunas tecnologías eran consideradas futuristas, hoy pasan a ser desarrolladas e incorporadas por el comercio de forma mucho más accesible y totalmente viable. La robótica, por ejemplo, sirve para la automatización y llega más barata y humanizada para la operación del comercio, o para la vigilancia y monitoreo de estacionamientos, incluso, para una atención previa y personalizada a los clientes en la entrada de una tienda, entre otras aplicaciones.
Otra tecnología emergente es la realidad virtual. Con precio bajo y una adopción masiva por el entretenimiento, la herramienta se convierte en una estrategia transformadora, incluso para los canales de e-commerce. El comercio alimentario europeo tiene una iniciativa de comercio electrónico combinada con la realidad virtual aumentada, que cambia totalmente la experiencia de compra. El cliente accede al portal de ventas online y, usando las gafas dentro de casa, pasea por los pasillos del supermercado, como si estuviera en una tienda física, pero con la ventaja de tener innumerables informaciones proporcionadas por el sistema a su disposición, como recetas y hasta hábitos de consumo de sus amigos. Finalizada la compra, el consumidor paga y recibe los productos en casa. Conclusión: una experiencia sensacional y sin fricciones, con la aplicación práctica del comercio digital, por el uso de tecnologías transformadoras.
El e-commerce se consolidó como pieza clave de la transformación del comercio, agregando, cada vez mayores partes en las ventas totales. En el caso de México, siete de cada diez internautas mexicanos resultaron ser compradores digitales, según reportes de operaciones de compra realizadas de mayo a julio de 2016. El gasto promedio trimestral en todos los dispositivos y categorías no asociadas a viajes fue de 6535 pesos, aproximadamente 2,178 pesos gastados en línea por mes, según datos de la Asociación Mexicana de Internet de su “Estudio Comercio Electrónico en México 2016”. La demanda ya se ha preparado para comprar online – hablamos de consumidores millenials, totalmente conectados. Pero la oferta de muchos segmentos todavía está a muchos pasos de esa realidad.
La tecnología digital es fundamental para que el minorista innove la entrega de su marca y, por lo tanto, proporcione nuevas y sorprendentes experiencias. El consumidor dicta las reglas sobre lo que espera y corresponde a las empresas transformarse para superar esa expectativa. Hay una nueva lógica de consumo para los negocios y la tecnología pasa a ser protagonista y no más pieza complementaria en el proceso de ventas. Uber; por ejemplo, la mayor compañía de transporte privado del mundo, no posee autos, sino una plataforma tecnológica. Facebook, el mayor vehículo de medios, no crea contenido, pero ofrece una herramienta en línea. Alibaba, el mayor servicio de ventas, no tiene stock y, sin embargo, es un gigante de comercio virtual. Airbnb no compró una sola cama y es el servicio de hospedaje más grande del mundo.
La transformación del comercio global es palpable. La experiencia nada menos que sensacional es lo que el consumidor espera y, de forma rápida, va a descartar de sus elecciones marcas que no realicen esa entrega.
Soportada por una estrategia bien definida, la tecnología es la única forma de satisfacer estas expectativas. Acertar en el uso de esas herramientas y plataformas es lo que hace de estos recursos los astros principales capaces de transformar el mercado y encantar al consumidor.
La tecnología de drones y la automatización están impulsando una nueva era en la industria minera. Desde la exploración autónoma hasta la optimización de la
Si se garantizara la seguridad de los ciclistas y se construyeran nuevas vías especiales para ellos, 71% de los entrevistados reconocieron que utilizarían la bicicleta como medio de transporte.
Abordar estas cuatro prioridades estratégicas permitirá a los distribuidores enfrentar el futuro con resiliencia y adaptabilidad. La transformación digital, la mejora de la experiencia del cliente, la estrategia de talento y la gestión del clima empresarial son elementos clave para un crecimiento sostenible y el éxito continuo en la industria de la distribución.
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Xu Qi an took the initiative to speak and showed the gold medal.Song Buzheng led Governor Zhang and introduced them one by one.
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Then I ll call my mother and ask her. After finishing speaking, he looked at Du Heng s messed up clothes and said disgustedly, Hurry up and wash your feet.They are afraid that I will take advantage of them.
The workload is light and there is no need to recruit people.At this time, Du Heng was looking at them with his mouth full of foam.
How is it The effect is good, right The male doctor nodded again, It s indeed good.Without Du Heng s instructions, he had already taken out several long needles and started disinfecting them with alcohol.
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She has a background, and she will be transferred away with a slap on the butt, but as for us, the other people in the courtyard What about people We can t all live on that basic salary.He called the hospital and accompanied Du Xueting to the examination room.
Hou came in. However, he was not in a high mood. After saying hello to Du Heng, he said to Xu Pinglin, Director, Xue Yiwen is going to be discharged from the hospital.Two In Where Can Tb5z I Get Bloom Cbd Gummies Xrii just one sentence, Du Heng walked into the room.
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Xiao An, Doctor Du, this is my granddaughter Wu Shengnan.Oh, where did you get this medicine You paid for it.
Sister, let me think about it. I ll get back to you when I m done.We can cure him now without charging him for medical expenses.
Her current problem is to recover slowly, and there is no point in rushing.After saying that, she reached out and pulled Du Heng to leave.
The two of them were waiting for the police to help.Old Du, tell me quickly, do you see what kind of disease this is Liao Quansheng became very worried when he saw Du Heng s steady appearance.
He had a meeting to hold in the morning. He couldn t go to Wu Shengnan immediately, so he asked Li Jianwei to do acupuncture in the morning.She took out her cell phone tremblingly and dialed Du Heng s number.
Share is better, how much can you give me Twenty percent of the profit.They were scolded loudly and were so panicked that they could not even walk steadily.
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Now that the doctor is questioning Du Heng, he is questioning Lan Changhua, who is also questioning him as the director of the department.On the way back, a few people finally stopped being crazy and walked back together slowly.
That s what I think about the use of the medicinal material Zhenxiu.I didn t expect that he would bring such an arrogant person who didn t know the heights of the world.
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He has a precedent of treating cancer patients well.Du Heng licked his lips awkwardly, Well, I d better find a nanny for you.
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Slap Dali Siqing was also slapped, and fell staggeringly, her hair crown fell off and her hair was disheveled.Interesting, I feel that we are getting close to the truth.
What else is unusual Li Miaozhen asked.Abnormal Is that Xu Qi an picking up silver every day considered abnormal.Yunzhou has many mountains, which are easy to defend and difficult to attack, and the fertile land has become a breeding ground for bandits and grass bandits.
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Jiang Lvzhong let out a breath slowly, looking at Governor Zhang s grief, he couldn t bear it, and said in a deep voice I m negligent in my duty, I m sorry.The meaning behind the words clearly meant to delay the Beijing inspection, but he still wanted to make trouble , cautiously waiting and watching, and the intrigue and self insecurity from the middle to the end of the year, I have long been exhausted.
You suspect that King Zhenbei is the manipulator behind the scenes.Fuck, the old manager is not lying, this female ghost really looks like this Xu Qi an felt terrified.
Except for his slightly pale face, he was in good condition in all aspects.But soon he vetoed the proposal There should not be too many steles, otherwise it will be complicated and long and not eye catching enough.
No.1 continued Because of his outstanding ability to solve crimes, after the Sangbo case happened, His Majesty ordered him to accept the case and allowed him to perform crimes and meritorious deeds.Lina said uncertainly, It seems to be in Dafengjing.
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Wei Yuan left the queen s palace, the breeze was blowing, and his green clothes were fluttering.Drink less, drink less Concubine Chen advised with a frown.
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The imperial city is always more interesting than the palace city.Say it.Xu Qi an lowered his voice Hold the moon and pick the stars.
Bandits can t get these things, and I suspect that there are forces behind them to support them.The stronger the strength, the stronger the five senses.
ah Lin an looked terrified.He has been holding the princess s hand.Four Xu Qi an Why is it familiar.Three When No.1 investigated Yunlu Academy, he mentioned this person.
You said it earlier, I was You can shout a few more slogans and pretend to be sober.well, except marriage.triangle Huaiqing heard an unfamiliar word.
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Xu Qi an drank the tea served by the maid, moistened his throat, and said, One day, monk Tang and his disciples came to the Flame Mountain.Hearing Huaiqing s words, she was a little angry.The dog servant is honest on the surface, but secretly he is a lustful person.
Por Maurício Trezub, director de e-Commerce de Totvs.