Por Maurício Trezub, director de e-Commerce de Totvs.
Con el empoderamiento de un nuevo consumidor, el millenial, vivimos de cerca una transformación en la manera de ejecutar el comercio en México y en el mundo. Podemos afirmar que ya se inició una reorganización del sector, dando lugar a un nuevo mapa del comercio global. El informe de Deloitte, «Los Poderosos del Comercio Global – El arte y la ciencia de los clientes» – 2015, muestra que en los próximos años habrá importantes cambios de escenarios.
Lo relevante ha sido Amazon, que figuró por primera vez en el top 10 del ranking y que, con una proyección de sus tasas de crecimiento, en apenas tres años, debe convertirse en la segunda mayor empresa minorista del mundo, cerca de Walmart, que ocupa el liderazgo desde hace un buen tiempo. La verdad es que quien tenga un nuevo ojo sobre cómo entregar productos y servicios, a través de experiencias diferenciadas a los consumidores, saldrá adelante.
Si antes algunas tecnologías eran consideradas futuristas, hoy pasan a ser desarrolladas e incorporadas por el comercio de forma mucho más accesible y totalmente viable. La robótica, por ejemplo, sirve para la automatización y llega más barata y humanizada para la operación del comercio, o para la vigilancia y monitoreo de estacionamientos, incluso, para una atención previa y personalizada a los clientes en la entrada de una tienda, entre otras aplicaciones.
Otra tecnología emergente es la realidad virtual. Con precio bajo y una adopción masiva por el entretenimiento, la herramienta se convierte en una estrategia transformadora, incluso para los canales de e-commerce. El comercio alimentario europeo tiene una iniciativa de comercio electrónico combinada con la realidad virtual aumentada, que cambia totalmente la experiencia de compra. El cliente accede al portal de ventas online y, usando las gafas dentro de casa, pasea por los pasillos del supermercado, como si estuviera en una tienda física, pero con la ventaja de tener innumerables informaciones proporcionadas por el sistema a su disposición, como recetas y hasta hábitos de consumo de sus amigos. Finalizada la compra, el consumidor paga y recibe los productos en casa. Conclusión: una experiencia sensacional y sin fricciones, con la aplicación práctica del comercio digital, por el uso de tecnologías transformadoras.
El e-commerce se consolidó como pieza clave de la transformación del comercio, agregando, cada vez mayores partes en las ventas totales. En el caso de México, siete de cada diez internautas mexicanos resultaron ser compradores digitales, según reportes de operaciones de compra realizadas de mayo a julio de 2016. El gasto promedio trimestral en todos los dispositivos y categorías no asociadas a viajes fue de 6535 pesos, aproximadamente 2,178 pesos gastados en línea por mes, según datos de la Asociación Mexicana de Internet de su “Estudio Comercio Electrónico en México 2016”. La demanda ya se ha preparado para comprar online – hablamos de consumidores millenials, totalmente conectados. Pero la oferta de muchos segmentos todavía está a muchos pasos de esa realidad.
La tecnología digital es fundamental para que el minorista innove la entrega de su marca y, por lo tanto, proporcione nuevas y sorprendentes experiencias. El consumidor dicta las reglas sobre lo que espera y corresponde a las empresas transformarse para superar esa expectativa. Hay una nueva lógica de consumo para los negocios y la tecnología pasa a ser protagonista y no más pieza complementaria en el proceso de ventas. Uber; por ejemplo, la mayor compañía de transporte privado del mundo, no posee autos, sino una plataforma tecnológica. Facebook, el mayor vehículo de medios, no crea contenido, pero ofrece una herramienta en línea. Alibaba, el mayor servicio de ventas, no tiene stock y, sin embargo, es un gigante de comercio virtual. Airbnb no compró una sola cama y es el servicio de hospedaje más grande del mundo.
La transformación del comercio global es palpable. La experiencia nada menos que sensacional es lo que el consumidor espera y, de forma rápida, va a descartar de sus elecciones marcas que no realicen esa entrega.
Soportada por una estrategia bien definida, la tecnología es la única forma de satisfacer estas expectativas. Acertar en el uso de esas herramientas y plataformas es lo que hace de estos recursos los astros principales capaces de transformar el mercado y encantar al consumidor.
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The reason why I didn t do this is to complete the two two coordination first, which seems to be more valuable for reference in the four person Dao technique.There is no other reason than that Xi Lerong was delayed for ten years in front of the Dome.
But this does not mean that as long as this huge gamble fails, they will not be blamed after ten years, and if they really have not fallen, they will just give up.The real difficulty is that among these four sects, except for Lin Shuangshuang, the original Lu sect, the other three sects do not yet have suitable people to take on the mission.
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Once Mr. Mood s trump card is able to break through the limitations of the triple paddle wheel, Gui Wujiu will use this treasure without hesitation On the contrary, Mr.In order that you can check the fastest update of this book next time, please be sure to save the bookmark Chapter 359 is free to read.
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I Unveiling the Warning Signs: Common Symptoms of Rapid Weight Loss tried my best to make it easier to understand. In the future, science fiction theories will make up the majority and plot will be the main focus, so there won t be such long articles.The fire magic that swallowed hundreds of thousands of undead in an instant was so impressive to him.
However, Harrov obviously would not give him this opportunity.In this way, the City of Fire and Oil can retain most of its power to deter the empire and the church.
These arguments were novel, bold, and very consistent with the law of universal gravitation proposed by Master Lin En.However, even so, if you want to successfully hit the target at high speed, you still need to rely on some luck.
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I just got one at random. The best spiritual weapon can be counted as tens of thousands of spiritual stones.Looking at Qingyang s confused look, Yu Mengmiao couldn t help but sigh, knowing that this would be the result.
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In desperation, the young man had no choice but to say, Well, I didn t bring that much money.It would be bad if it attracts the attention of higher level monsters.
The incident happened so suddenly, and the speed of the two figures was extremely fast, so the two Yin Yang Sect disciples were caught by the figures that jumped out before they could fully react.This jade slip may have been too old, and the spirituality inside has almost disappeared.
There is danger, but it s not too big, so be careful and you should be fine.Qingyang has never seen any blood jade paste before, but he has been cultivating immortality for so many years, and he has a good eye for it.
The effect of the second pill will be half that of the first, but even if it is half, it will still have an effect, right With these foundation building pills, the foundation building period is no longer a barrier for Qingyang, but something within reach.Qingyang was held tightly and could not get rid of it.
Being able to avoid the observation of spiritual thoughts is enough to give everyone a headache, but the stronger the strength, the smaller the size.Three months later, Qingyang was notified that his flying weapon had been refined, so Qingyang went to Fangshi again and met Master Mo Rong in the shop.
Qingyang took out a spiritual stone and held it in his hand, then took out a healing elixir and was about to bring it to his mouth.Now that I have a child, I have a bond, and I have to consider How Long Does a Cannabis Gummy Last: A Comprehensive Guide (NCzTH) the consequences of everything I do.
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Like Qin Ruyan, those who use low grade spiritual weapons in the middle stage of Qi refining either have a relatively high status and background and are basically not in danger.There is no clue yet
These things have happened before, but they are just numbers.
Por Maurício Trezub, director de e-Commerce de Totvs.