Internet es una herramienta que ha cambiado, en gran parte, la manera en la que nos comportamos. La mayoría de nuestros hábitos se han visto totalmente influenciados por ella, desde nuestro trabajo cotidiano, la forma en que interactuamos personalmente, hasta la forma en que adquirimos ciertos productos o en el pago de algunos servicios.
Por ejemplo, un mexicano pasa alrededor de 7 horas al día conectado a Internet, tiempo en el que realiza acciones como: estar en redes sociales, compras de artículos o de boletos para eventos, etc, según datos de la Asociación de Internet. De hecho es exactamente en esto, en lo que Internet ha mostrado un amplio crecimiento en los últimos años: compras en línea.
Tan solo la evolución en 2015 del comercio electrónico en México asciende a los 257 mil millones de pesos, siendo la compra de ropa y accesorios; las descargas digitales y la compra de boletos, las principales categorías en las que compran los mexicanos. Por ejemplo, Navidad es la temporada en la que más ventas en línea se registran, como lo muestra la información del Estudio de Comercio Electrónico 2016 realizado por la misma institución.
La edad promedio de los mexicanos que más compran en línea es de 36 años, donde predominan, con un 54%, los hombres, siendo mayormente los empleados de tiempo completo los que prefieren comprar online.
Antonio Rivero, director regional de Ventas para Latinoamérica en Manhattan Associates, empresa especializada en cadena de suministro y comercio omnicanal, menciona que en México el crecimiento del comercio electrónico ha sido constante y que tiene un gran futuro.
“México y Brasil son los mercados más grandes de América Latina, en temas de comercio electrónico, por número de habitantes y el acceso a los medios digitales. En cuanto a México el crecimiento ha sido de hasta doble o triple dígito en los últimos cinco años”, mencionó Rivero.
Aunado a esto, el incremento y disposición de las nuevas tecnologías ha hecho posible que el también conocido e-commerce crezca. La computadora es el dispositivo más utilizado para hacer transacciones comerciales vía online, mientras que 4 de cada 5 personas que poseen un dispositivo móvil realizan transacciones diarias, principalmente para pagar algún tipo de transporte.
Sin embargo, aún existen retos importantes en cuanto a esta creciente industria. Por ejemplo, el hecho de lo que significa el dinero en efectivo para la sociedad mexicana, en la que menos del 50% de la población está bancarizada por desconfianza hacia las instituciones financieras, así como para evitar pagar impuestos.
Por otro lado, la desconfianza hacia el comercio electrónico, recae en la inseguridad que surge debido a los delitos y fraudes electrónicos que se cometen a través de sitios web al pagar con tarjetas de débito y crédito.
“Sabemos que en la industria aún existen amenazas, pero también muchas áreas de oportunidad. Todavía quedan temas sobre seguridad, logística y bancarización que se deben tomar en cuenta, para no sólo tener un crecimiento exacerbado, sino que éste venga acompañado de innovación, buen servicio y una excelente experiencia de compra”, puntualizó Rivero.
A pesar de estos retos y sus implicaciones, el comercio electrónico, sin duda, es una industria en pleno crecimiento, que se perfeccionará a través de los años y con un constante aprendizaje y entendimiento por parte de los que compran como de los que ofertan.
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The more considerate his girlfriend is, the more guilty he feels.My heart instantly went cold. Thousands of dollars is a small amount of money, and the Pheasant Award is also fine.
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Tianyuan Pavilion Artifact Spirit talked for a long time, telling Lu Yu everything he could think of.
It s too late, it s faster than that With a loud bang, the snake dragon ancestor s all burning blood dragon pupils shot out on Lu Yu s body And the immortal Gu God s natal Gu worm was also biting towards Lu Yu However, the CBD Gummies for COPD: Shark Tank's Natural Relief Option
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After questioning Lu Yu, they all chased him in the wrong direction.His soul was destroyed, and even Yuanying was gone.
Lu Xianzun, why is this different from what you imagined It s a little too desolate Isn t it said that the planets in the Great Star Region are all similar to the fairyland Instead, they are all elixirs, herbs, elixirs and rare treasures
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Internet es una herramienta que ha cambiado, en gran parte, la manera en la que nos comportamos. La mayoría de nuestros hábitos se han visto totalmente influenciados por ella, desde nuestro trabajo cotidiano, la forma en que interactuamos personalmente, hasta la forma en que adquirimos ciertos productos o en el pago de algunos servicios.