Internet es una herramienta que ha cambiado, en gran parte, la manera en la que nos comportamos. La mayoría de nuestros hábitos se han visto totalmente influenciados por ella, desde nuestro trabajo cotidiano, la forma en que interactuamos personalmente, hasta la forma en que adquirimos ciertos productos o en el pago de algunos servicios.
Por ejemplo, un mexicano pasa alrededor de 7 horas al día conectado a Internet, tiempo en el que realiza acciones como: estar en redes sociales, compras de artículos o de boletos para eventos, etc, según datos de la Asociación de Internet. De hecho es exactamente en esto, en lo que Internet ha mostrado un amplio crecimiento en los últimos años: compras en línea.
Tan solo la evolución en 2015 del comercio electrónico en México asciende a los 257 mil millones de pesos, siendo la compra de ropa y accesorios; las descargas digitales y la compra de boletos, las principales categorías en las que compran los mexicanos. Por ejemplo, Navidad es la temporada en la que más ventas en línea se registran, como lo muestra la información del Estudio de Comercio Electrónico 2016 realizado por la misma institución.
La edad promedio de los mexicanos que más compran en línea es de 36 años, donde predominan, con un 54%, los hombres, siendo mayormente los empleados de tiempo completo los que prefieren comprar online.
Antonio Rivero, director regional de Ventas para Latinoamérica en Manhattan Associates, empresa especializada en cadena de suministro y comercio omnicanal, menciona que en México el crecimiento del comercio electrónico ha sido constante y que tiene un gran futuro.
“México y Brasil son los mercados más grandes de América Latina, en temas de comercio electrónico, por número de habitantes y el acceso a los medios digitales. En cuanto a México el crecimiento ha sido de hasta doble o triple dígito en los últimos cinco años”, mencionó Rivero.
Aunado a esto, el incremento y disposición de las nuevas tecnologías ha hecho posible que el también conocido e-commerce crezca. La computadora es el dispositivo más utilizado para hacer transacciones comerciales vía online, mientras que 4 de cada 5 personas que poseen un dispositivo móvil realizan transacciones diarias, principalmente para pagar algún tipo de transporte.
Sin embargo, aún existen retos importantes en cuanto a esta creciente industria. Por ejemplo, el hecho de lo que significa el dinero en efectivo para la sociedad mexicana, en la que menos del 50% de la población está bancarizada por desconfianza hacia las instituciones financieras, así como para evitar pagar impuestos.
Por otro lado, la desconfianza hacia el comercio electrónico, recae en la inseguridad que surge debido a los delitos y fraudes electrónicos que se cometen a través de sitios web al pagar con tarjetas de débito y crédito.
“Sabemos que en la industria aún existen amenazas, pero también muchas áreas de oportunidad. Todavía quedan temas sobre seguridad, logística y bancarización que se deben tomar en cuenta, para no sólo tener un crecimiento exacerbado, sino que éste venga acompañado de innovación, buen servicio y una excelente experiencia de compra”, puntualizó Rivero.
A pesar de estos retos y sus implicaciones, el comercio electrónico, sin duda, es una industria en pleno crecimiento, que se perfeccionará a través de los años y con un constante aprendizaje y entendimiento por parte de los que compran como de los que ofertan.
Ambulante abre la convocatoria para inscribir documentales a la próxima edición de la Gira. Se aceptarán películas de no ficción terminadas entre 2017 y 2018, con una duración mínima de 50 minutos.
Nómada por naturaleza, el ser humano ha encontrado en los viajes una manera de saciar su curiosidad por conocer el mundo, lo que ha generado una próspera industria.
Los edificios inteligentes pronto demostrarán enormes beneficios en términos de calidad de la experiencia del usuario final en comodidad, productividad e incluso darle ventaja competitiva global.
Superar los cuellos de botella en la cadena de suministro requiere un enfoque integral. Desde la identificación de problemas hasta la implementación de tecnologías y la contratación de personal adicional, las estrategias deben adaptarse a las necesidades específicas de cada empresa. La inversión en tecnologías innovadoras y la colaboración con expertos en logística son pasos clave hacia una cadena de suministro fluida y eficiente. Con un enfoque proactivo, las empresas pueden anticipar desafíos y garantizar un flujo continuo de productos hacia sus clientes.
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Internet es una herramienta que ha cambiado, en gran parte, la manera en la que nos comportamos. La mayoría de nuestros hábitos se han visto totalmente influenciados por ella, desde nuestro trabajo cotidiano, la forma en que interactuamos personalmente, hasta la forma en que adquirimos ciertos productos o en el pago de algunos servicios.