Internet es una herramienta que ha cambiado, en gran parte, la manera en la que nos comportamos. La mayoría de nuestros hábitos se han visto totalmente influenciados por ella, desde nuestro trabajo cotidiano, la forma en que interactuamos personalmente, hasta la forma en que adquirimos ciertos productos o en el pago de algunos servicios.
Por ejemplo, un mexicano pasa alrededor de 7 horas al día conectado a Internet, tiempo en el que realiza acciones como: estar en redes sociales, compras de artículos o de boletos para eventos, etc, según datos de la Asociación de Internet. De hecho es exactamente en esto, en lo que Internet ha mostrado un amplio crecimiento en los últimos años: compras en línea.
Tan solo la evolución en 2015 del comercio electrónico en México asciende a los 257 mil millones de pesos, siendo la compra de ropa y accesorios; las descargas digitales y la compra de boletos, las principales categorías en las que compran los mexicanos. Por ejemplo, Navidad es la temporada en la que más ventas en línea se registran, como lo muestra la información del Estudio de Comercio Electrónico 2016 realizado por la misma institución.
La edad promedio de los mexicanos que más compran en línea es de 36 años, donde predominan, con un 54%, los hombres, siendo mayormente los empleados de tiempo completo los que prefieren comprar online.
Antonio Rivero, director regional de Ventas para Latinoamérica en Manhattan Associates, empresa especializada en cadena de suministro y comercio omnicanal, menciona que en México el crecimiento del comercio electrónico ha sido constante y que tiene un gran futuro.
“México y Brasil son los mercados más grandes de América Latina, en temas de comercio electrónico, por número de habitantes y el acceso a los medios digitales. En cuanto a México el crecimiento ha sido de hasta doble o triple dígito en los últimos cinco años”, mencionó Rivero.
Aunado a esto, el incremento y disposición de las nuevas tecnologías ha hecho posible que el también conocido e-commerce crezca. La computadora es el dispositivo más utilizado para hacer transacciones comerciales vía online, mientras que 4 de cada 5 personas que poseen un dispositivo móvil realizan transacciones diarias, principalmente para pagar algún tipo de transporte.
Sin embargo, aún existen retos importantes en cuanto a esta creciente industria. Por ejemplo, el hecho de lo que significa el dinero en efectivo para la sociedad mexicana, en la que menos del 50% de la población está bancarizada por desconfianza hacia las instituciones financieras, así como para evitar pagar impuestos.
Por otro lado, la desconfianza hacia el comercio electrónico, recae en la inseguridad que surge debido a los delitos y fraudes electrónicos que se cometen a través de sitios web al pagar con tarjetas de débito y crédito.
“Sabemos que en la industria aún existen amenazas, pero también muchas áreas de oportunidad. Todavía quedan temas sobre seguridad, logística y bancarización que se deben tomar en cuenta, para no sólo tener un crecimiento exacerbado, sino que éste venga acompañado de innovación, buen servicio y una excelente experiencia de compra”, puntualizó Rivero.
A pesar de estos retos y sus implicaciones, el comercio electrónico, sin duda, es una industria en pleno crecimiento, que se perfeccionará a través de los años y con un constante aprendizaje y entendimiento por parte de los que compran como de los que ofertan.
Si este año no es la excepción y las ventas se incrementan, es importante estar preparado desde un comienzo, tomando en cuenta los consejos de Microsip.
Con el análisis de datos públicos disponibles en la red podemos saber dónde se encuentra nuestro cliente, qué le gusta, en qué horario está online y cómo se comporta en las redes.
Logiety construyó su plataforma en IBM Cloud con la ayuda del Global Entrepreneur Program, que provee a las startups acceso a distintos recursos como créditos para la nube de IBM, soporte técnico y mentoría de negocios.
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After all, there are not only treasure hunts here, but also treasure hunters, which seems to be more convenient.What s more, the opponent had the armor behind him Giants and heavenly soldiers and generals, can he succeed in a sneak attack You can only watch the Dragon Prince.
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Inside the hall, several generals whispered. They made up their minds that they must find this mad god.The one walking in the forefront is naturally the Dragon Prince.
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After all, although Xuhai is dangerous, it also provides us with a lot of resources.When Lin Haoming arrived here, he found that there were indeed a lot of stone houses scattered around the mission tower.
After the pillar of fire spewed out from the mouth, it turned into tens of feet thick, and the momentum was so amazing that the fleeing people were too frightened to speak, and the Nanzhou white robed monk who was attacking the line of the pillar of fire was even more terrified.And just when Zhou Mengli and Gummies Ed Lszburr Impact For Boost Industrial Evaluating Nature Hei Rui were about to rush to Gummies Products Identifying Effective Ed Work Most On The Ejqurnmxc Market The That the top of the mountain, a golden light flashed across Lin Haoming s vertical eyes, and his face changed and he shouted No, it s a trick The two agreed respectively, and Lin Haoming immediately rushed towards the two giants respectively.
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This time the man in sackcloth was really restrained by the sharp teeth of the little girl in front of him.She was probably looking for helpers. According to Tong Guanzhong, she will come back here in half a month.
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There is no trace of affectation, some just hope for the most important person and the most beautiful smiling face.I m afraid it won t work without Dan Fang. Seeing Lin Haoming s refusal, the man became a little anxious, regardless of the big words before, You don t need it, or do you think it s too expensive I have both I think your excellency should know why I refused Here it is Lin Haoming replied tepidly.
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Even Lin Haoming had turned into a giant with a size of more than ten feet, but under this hundred foot monster, Still looks very small.Since Lin Haoming took over the punishment room, the prison has also been remodeled, and several cells were built separately to detain important criminals, and the leader of the killer was locked in one of the cells.
In addition to the picture of double dragons, the pair of yin and yang rings belong to me, and the jade talismans and the pile of primordial crystals also belong to me Lin Haoming demanded directly.
Internet es una herramienta que ha cambiado, en gran parte, la manera en la que nos comportamos. La mayoría de nuestros hábitos se han visto totalmente influenciados por ella, desde nuestro trabajo cotidiano, la forma en que interactuamos personalmente, hasta la forma en que adquirimos ciertos productos o en el pago de algunos servicios.