Por Sergio Vargas | Director comercial para Online Travel Agencies en Latinoamérica.
Los usuarios de telefonía móvil están superando los 5 mil millones en el 2017 y se espera que para el 2020 al menos casi tres cuartas partes de la población mundial cuenten con servicios móviles. Esto según un estudio de la GSMA, quienes atribuyen el crecimiento a los mercados emergentes y la contribución de la industria móvil a la economía global, el empleo y el desarrollo social.
Es por este motivo que nuevas aplicaciones y plataformas online han ganado fuerza convirtiéndose en las respuestas para un sector que cada día busca más la automatización, personalización y digitalización. Los Chatbots son un ejemplo claro, este programa que está basado en la inteligencia artificial (IA) conduce una conversación mediante texto o audio y simula como una persona se comportaría para crear una interacción humana.
Estos programas funcionan principalmente en sistemas de mensajería por lo que los chatbots tienen un alto potencial de revolucionar la forma en la que se hace e-commerce y servicio al cliente. Según el Sample-Global Chatbot Market, se espera que a finales de 2024 el mercado global de Chatbots alcance 994.5 millones de dólares y que generen un ingreso de 626.3 millones de dólares.
Aplicaciones como Whatsapp, que cuenta con 1 billón de usuarios en el mundo y es el medio más utilizado en la región, principalmente en Argentina y Colombia, con 90% de usuarios, y Brasil y México con 85 y 84% respectivamente, se ha convertido en uno de los canales directos para la aplicación de estos programas de IA, especialmente para la búsqueda de tiquetes y planes turísticos.
Además, en el 2016, Mark Zuckerberg, fundador de Facebook, anunció que la prioridad de la red social –que ya cuenta 2 mil millones de usuarios mensuales activos– estaba en apoyar los chatbots e inteligencia artificial mediante Facebook Messenger.
Como es el caso de Aeromexico quienes dan la oportunidad a los viajeros de buscar boletos mediante su Aerobot en el Chat de Facebook, disponible en inglés y español, también proporciona actualizaciones del estado del vuelo y responde a las preguntas más frecuentes, como consultas sobre la asignación de equipaje. Según el presidente de la aerolínea 73% de los mexicanos se contactan con sus compañías mediante Facebook. Pero también quieren prestar sus servicios a clientes que utilizan asistentes de inteligencia artificial como Google Home y Amazon Echo.
Aunque la inteligencia artificial aún necesita mayor desarrollo para llegar a un punto en el que el servicio al cliente sea en su totalidad desarrollado por bots, empresas como iAdvize, una plataforma de marketing conversacional, están utilizando la IA para responder preguntas básicas o repetitivas, calificar al usuario y trasmitirlo a un operador de ser necesario. Así, los operadores humanos podrán concentrarse en las preguntas de alto valor añadido y compartir sus conocimientos especializados.
La tecnología de búsqueda de Amadeus utiliza IA y aprendizaje automático para continuamente mejorar los algoritmos de búsqueda y dar resultados más precisos y relevantes a las agencias de viaje.
Claramente estamos en un momento en que la IA está siendo aprovechada por la industria de viaje como una oportunidad para atender a sus clientes de una forma más personalizada y más económica.
Si este año no es la excepción y las ventas se incrementan, es importante estar preparado desde un comienzo, tomando en cuenta los consejos de Microsip.
Los sistemas láser Ultra están diseñados y son ideales para corte de precisión por láser, ablación por láser y modificación superficial por láser en áreas productivas, I&D y prototipeo.
Con el análisis de datos públicos disponibles en la red podemos saber dónde se encuentra nuestro cliente, qué le gusta, en qué horario está online y cómo se comporta en las redes.
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There were also many filmmakers who didn t know the truth and were so shocked by this grand scene that they shouted The rise of Chinese cinema.
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Under the moonlight. Zhang Sheng walked out of the yard.During this period, she also wrote some posts. She was paid for each post.
William s Soudu Encyclopedia. The Soudu Encyclopedia was very detailed, covering everything from birth to adulthood, and even some of the Oscar awards ceremonies.They have fixed fans, and their fans are very tolerant of them.
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Although the words were said in a flawless manner, if one chews them carefully, one can still hear something strange in the words.If you squint like this, you will squint until dawn.
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Thinking about his previous attitudes, I felt guilty.There was a smile on my face. Yes, if you encounter any problems, you can call him for consultation.
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Princes, generals, ministers, etc. that is what Mr.
You
Lin Guodong was the first to apologize. Expression Mr.The bustling and colorful city tempts those who come to this city all the time.
Did he say something wrong just now, or Before you pay off the debt, you want to treat him to a meal That s not bad, and you won t have anyone to accompany you for the make up exam.Firecrackers went off all day long The flower baskets were so large that they couldn t be placed on the opposite side of the road, and the guests coming and going were asking questions until late at night.
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Master, did I have a big problem Li Jiuchuan thought for a moment and then said It
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It will be of great use. Shi Xiaowu was shocked. Is there any connection between cutting down trees and learning carpentry and farming High in the sky, the sky is clear and refreshing.She took the wind talisman, killed two followers, and forced the green palace lantern to the bottom of the mountain wall.
Jiang Yuebai s blood boiled instantly, and his heart was burning.Jiang Yuebai glanced at Guo Zhen, and Guo Zhen understood and took Tang Shengcai to the carpentry yard.
The second level sharp edge technique cannot exert much power.I, Zhao Fuyi, am a respectful and polite person. I never do anything disgraceful or polite.
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A series of thoughts made me feel that I was close to the answer I wanted at first.The testing area is actually more like a huge research room.
There was a huge splash of water. Crash The tourists came back to their senses after hearing the sound.Xiao Peng and other police officers also murmured in their hearts, what is going on Would you rather die than move forward What kind of drama is this singing about But soon, they realized.
Under their gaze. The next moment. Two blue and white thunderballs suddenly appeared There are no signs There is no formation process Although I have seen it on the video many times, I have even become a little numb and have no feeling after watching it.He frowned and asked, What s going on There were six people who were responsible for Li Youquan s accomplices.
Judging from the fact that he was unscathed in that kind of explosion, they unanimously believed that his physical strength must have reached an extremely terrifying level.The reason Yes, that s right. Lin Beichen didn t hide it.
Densely packed, covering the entire palm. Each arc seemed to contain huge energy, twisting and beating.The boss is right, so we can just do as he is told, and we can get a lot of money.
Everyone split up to look for him but couldn t find any trace of him.
Por Sergio Vargas | Director comercial para Online Travel Agencies en Latinoamérica.