Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.
Con base en esto, Carolina Samsing, directora de Marketing para Latinoamérica de HubSpot, define cuáles son las ocho tendencias más importantes que deberán ser las inversiones primordiales para los negocios durante 2018.
Marketing de contenidos omnicanal y multiformato
Los datos hablan por sí solos: según el estudio de Demand Gen Report, 47% de los consumidores vieron entre tres y cinco formas de contenido antes de iniciar un proceso de compra. Por ello, las estrategias basadas en éste siguen siendo una de las claves para convertir visitas en clientes. En 2018, los equipos se harán más variados: diseñadores, expertos en radio, video, redes sociales y diferentes formatos se unirán con los estrategas de contenido.
En ese sentido, es prioritario invertir en una estrategia multiformato y multicanal donde el mismo contenido sea presentado en una variedad de canales y formatos para responder a las necesidades de los consumidores.
Personalización
El marketing masivo ha perdido terreno en un entorno donde las experiencias únicas son la norma para cada tipo de cliente. Las empresas deben dejar de lado el contenido estático y comenzar a invertir en páginas dinámicas que sean capaces de responder a las diferentes características de los usuarios gracias al contenido inteligente.
SEO en todos tus formatos
Probablemente la mejor inversión que puedes hacer para el 2018. Alinear la estrategia de SEO antes de comenzar a crear contenido nuevo será básico y, aunque los textos de tu equipo web y blogging ya esté optimizado para motores de búsqueda, ahora debes ir más allá: asegúrate de hacerlo también con los videos, imágenes, redes sociales, audio, etcétera.
Videos cortos
De acuerdo con WordStream, durante 2017, 90% de todo el contenido compartido por usuarios en redes sociales fue en formato de video. Es decir que ahora el desafío se centra en capturar a la audiencia en los primeros tres segundos y las marcas que no están usando video como parte de su estrategia de redes sociales deben comenzar ya. Lo indispensable: ediciones cortas, que funcionen sin sonido y llamen la atención inmediatamente.
Livestreaming está aumentando su relevancia
Del mismo modo que los videos, el contenido audiovisual en vivo también gana presencia, pues es una gran oportunidad para aumentar la interacción con usuarios, darle una cara más humana a la marca e integrar nuevos formatos a tu estrategia. Según Facebook, los usuarios comentan 10 veces más y pasan tres veces más tiempo viendo videos en streamings.
Automatización de procesos internos
Desde el año pasado, esto es una tendencia clave que ayuda, entre otras cosas, a optimizar tus procesos de marketing y ventas internos. Durante 2018, toda empresa necesitará recurrir a un CRM, ya que éste permite identificar oportunidades, generar plantillas automáticas de correos y programar reuniones con clientes a través de un clic de manera automática e inteligente.
Inteligencia artificial
Un paso más allá de la automatización, en temas de marketing, se trata de utilizar datos de comportamiento para optimizar tu sitio web y personalizar la experiencia de atención a cliente. Si bien la inteligencia artificial todavía puede ser considerada como algo “nuevo”, dentro de los próximos 12 meses la verás integrada a la mayoría de las herramientas que utilizamos diariamente.
Chatbots en atención a cliente
Los bots conversacionales son un muy buen ejemplo de cómo la automatización tendrá un gran impacto en la forma de hacer negocios en el 2018. Para los asistentes virtuales, este año el reto es lograr una experiencia, incluso, mejor que un típico servicio al cliente y permitir automatizar tareas repetitivas, para que los equipos de atención al cliente se centren en agregar valor.
Finalmente, “2017 fue uno de los años más activos en términos de nuevas tecnologías, tendencias y formatos en la industria de marketing; 2018 no será distinto por lo que te recomendamos estar preparado, invertir en la áreas claves y así adelantarte a estas tendencias, para no tener que ponerte al día después”, concluye Samsing.
El de emprendedores busca la posibilidad de que los médicos comiencen a utilizar modelos anatómicos en 3D que son fieles a las características físicas de cada paciente.
La funcionalidad de gestión del caso en EAM es una forma fácil de hacerlo. Se puede hacer el seguimiento de todas las acciones tomadas y documentar toda la información pertinente de manera que esté grabada en un solo lugar.
When he was about to go with Master Yu, the people there had already dispersed.Complete inheritance is not comparable to some captured skills.
If this formation can last for hundreds or thousands of years, it must have spiritual veins.And his self imposed Light Body Technique allowed the speed to reach 120 kilometers per hour.
It is impossible for a corpse to twitch, only a living body can twitch due to stimulation.Xu Chuan s clothes were changed into ordinary robes, and his face was changed into that of a middle aged man.
At the rear of the high grade magic weapon electromagnetic gun, there are six thick cables connected to the void, and on the other side of the void is the thunder formation in the machine room space.Not much time passed from the beginning to the end of the Supreme Cbd Gummies Reviews Improving 27 Respiratory Health Cb And Bone Wellness Cb With Cbd battle, but the danger involved was unimaginable.
At least it is impossible for Senluo Sect to have so many monks to cooperate.His shout had the opposite effect, causing the other demon cultivators to be slightly startled, and their movements slowed down for a moment.
Only the old monk of the Wei family had two spiritual weapons in his hands, and the other several foundation building monks all Earthmed Cbd Gummies 52 Penis Health Benefits Effects And Reviews used super grade magical weapons.Of course, this is almost impossible. Top level elixirs can be encountered but cannot be sought.
It took him a year to go from having no foundation to being just one step away from the third level of Qi refining.The drone could only change its angle, and finally found an observation position in the gap between the boulders.
There are five intermediate fireball talismans , one intermediate earth armor talisman , and the rest are more than 40 primary talismans.The Diamond Body Protecting Magic Technique and the Sword Demon Secret Code that he practiced by himself are each of the most top notch body training techniques.
Some employees who have been employed for more than two years are already thinking about getting pregnant.The first circle is six mirrors, and the second circle is 12 mirrors.
In addition, for those companies that support the entire semiconductor industry chain, Stars Capital is only a small shareholder on the surface, and it does not cover the entire industry chain.As both sides of the game, Wall Street and the North American authorities Super Chill Cbd Gummies Mg A Comprehensive Guide To Relaxation 68917 And Wellness Rpsuk all know who planned the invasion, even if they have no evidence but they have a clear idea.
Regarding the entire situation, the above obviously saw the essential problem and took action quickly and accurately.Under such circumstances, there are nearly 400 billion in funds to grab the 63.
Isn t this a pace that can double a hundred times I stepped on Yuppie 9544 Cbd Gummies For Sale the horse and walked off the board today, what a fool I wonder, Aoming Technology is not a shell concept company Haha, cool.Now that Is Blue Vibe Cbd Gummies A 8501 Scam An Investigation the sanctions have been lifted, it s a perfect double click for Davis However, many investors in the market, especially stockholders, do not realize that the stock of quantitative capital is not entirely driven by market pricing.
Qunxing Capital is not a small company. It is already a giant in size, and it has a large number of subsidiaries and subsidiary companies, regardless of the national level.You can throw it into the second hand 97600 Highline Wellness Cbd Reviews A Comprehensive Guide To Cbd Products Jqrcl market and get some money back.
It exploded immediately after hitting the ship. Flames and smoke pillars shot up into the sky.Instead, she directly spent a lot of money to rent all the fields and promised grandly.
It is hard to say how Best Cbd Sex Gummies For Her Enhance 3490 Intimacy And Pleasure much power he can exert
Your Majesty the Holy Maiden has her own plans, and it is not something that I can interfere with.When the guards gradually withdraw, that is when the protection is most likely to have problems.
The number was unimaginable, almost covering the entire airspace.The Winter Dragon, which was as big as a small mountain, was like a pet dog that was about to be abandoned.
What Improving Sleep Quality With 27939 Beast Bites Valerian Infused Sleep Gummies Yjmdi on earth is going on God, this must be the power of God For a group of guards with little knowledge, everything in front of them can only be described as a miracle Where can there be any gods This must be some kind of powerful magic.This is undoubtedly a desperate move. If it fails to successfully seize the Eternal Star, this dilapidated divine realm will completely collapse within decades But as long as this battle goes smoothly, everything lost can be exchanged for more rewards Sensing the increasingly devout faith in the hearts of the believers in front of her, Ella couldn t help but feel a little more confident Benefits And 6051 Reviews Of Blue Gummies Cbd For Ed This is her divine kingdom.
Then a disaster happened As for Princess Chang an, it s even simpler.This may not be the strongest camp, but it must be the most beautiful and the one with the best environment.
Click The three skeleton soldiers waved their swords, finally forcing the guy behind them back, Discovering Relief Effective Solutions 8085 For Muscle Pain giving him a chance to turn around and see them.As for taking the blame, it doesn t matter to them at all.
Until the fog dissipated after a few minutes. Of Sleep Gummies Nature S Bounty 47 Review A Comprehensive Analysis Of The Products Effectiveness Luxyz course
Zhao Hao s eyes were extremely complicated. Because there is a layer of invisible force resisting the natural barrier, preventing it from covering the opponent.But that time I used the identity of Qinglong, and I have not yet fought against the opponent with my apparent identity.
But hitting the Deep Diver was as powerless as an ant shaking a tree.The chariot pattern on the cloak behind them illustrates their identity.
Even if the players are not opponents one on one, the number of players in the natural fortress is almost endless, and they Blue Vibe 01 Cbd Gummies Website Official Purchase Guide can easily overwhelm the Silver Pegasus.Of course, the phantom shooter is not weak in agility.
If you can get an invitation, it means your strength is recognized Heiyun joked, which can be regarded as an endorsement of his status.Their defense was infinitely higher than that of the spearmen.
The Scarlet Fortress is a military fortress located in the northeast of the Crow Principality to defend against orc attacks among the Eight
Seven Principalities. A fortress dedicated to war, it was also an extremely important slave trading point.Lairs, territorial buildings, no one can believe that this is the main city of the cemetery.
But in this situation, it is impossible for him to bribe senior officials because no one dares to get involved with him.The keel is still close, so the opponent is the best target.
Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.