Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.
Con base en esto, Carolina Samsing, directora de Marketing para Latinoamérica de HubSpot, define cuáles son las ocho tendencias más importantes que deberán ser las inversiones primordiales para los negocios durante 2018.
Marketing de contenidos omnicanal y multiformato
Los datos hablan por sí solos: según el estudio de Demand Gen Report, 47% de los consumidores vieron entre tres y cinco formas de contenido antes de iniciar un proceso de compra. Por ello, las estrategias basadas en éste siguen siendo una de las claves para convertir visitas en clientes. En 2018, los equipos se harán más variados: diseñadores, expertos en radio, video, redes sociales y diferentes formatos se unirán con los estrategas de contenido.
En ese sentido, es prioritario invertir en una estrategia multiformato y multicanal donde el mismo contenido sea presentado en una variedad de canales y formatos para responder a las necesidades de los consumidores.
Personalización
El marketing masivo ha perdido terreno en un entorno donde las experiencias únicas son la norma para cada tipo de cliente. Las empresas deben dejar de lado el contenido estático y comenzar a invertir en páginas dinámicas que sean capaces de responder a las diferentes características de los usuarios gracias al contenido inteligente.
SEO en todos tus formatos
Probablemente la mejor inversión que puedes hacer para el 2018. Alinear la estrategia de SEO antes de comenzar a crear contenido nuevo será básico y, aunque los textos de tu equipo web y blogging ya esté optimizado para motores de búsqueda, ahora debes ir más allá: asegúrate de hacerlo también con los videos, imágenes, redes sociales, audio, etcétera.
Videos cortos
De acuerdo con WordStream, durante 2017, 90% de todo el contenido compartido por usuarios en redes sociales fue en formato de video. Es decir que ahora el desafío se centra en capturar a la audiencia en los primeros tres segundos y las marcas que no están usando video como parte de su estrategia de redes sociales deben comenzar ya. Lo indispensable: ediciones cortas, que funcionen sin sonido y llamen la atención inmediatamente.
Livestreaming está aumentando su relevancia
Del mismo modo que los videos, el contenido audiovisual en vivo también gana presencia, pues es una gran oportunidad para aumentar la interacción con usuarios, darle una cara más humana a la marca e integrar nuevos formatos a tu estrategia. Según Facebook, los usuarios comentan 10 veces más y pasan tres veces más tiempo viendo videos en streamings.
Automatización de procesos internos
Desde el año pasado, esto es una tendencia clave que ayuda, entre otras cosas, a optimizar tus procesos de marketing y ventas internos. Durante 2018, toda empresa necesitará recurrir a un CRM, ya que éste permite identificar oportunidades, generar plantillas automáticas de correos y programar reuniones con clientes a través de un clic de manera automática e inteligente.
Inteligencia artificial
Un paso más allá de la automatización, en temas de marketing, se trata de utilizar datos de comportamiento para optimizar tu sitio web y personalizar la experiencia de atención a cliente. Si bien la inteligencia artificial todavía puede ser considerada como algo “nuevo”, dentro de los próximos 12 meses la verás integrada a la mayoría de las herramientas que utilizamos diariamente.
Chatbots en atención a cliente
Los bots conversacionales son un muy buen ejemplo de cómo la automatización tendrá un gran impacto en la forma de hacer negocios en el 2018. Para los asistentes virtuales, este año el reto es lograr una experiencia, incluso, mejor que un típico servicio al cliente y permitir automatizar tareas repetitivas, para que los equipos de atención al cliente se centren en agregar valor.
Finalmente, “2017 fue uno de los años más activos en términos de nuevas tecnologías, tendencias y formatos en la industria de marketing; 2018 no será distinto por lo que te recomendamos estar preparado, invertir en la áreas claves y así adelantarte a estas tendencias, para no tener que ponerte al día después”, concluye Samsing.
A través de estas apps los usuarios de GM México tienen acceso remoto a la info de sus vehículos mediante sus smartphones con el mismo usuario y contraseña del Centro de Propietarios.
Erich Wetzel, líder de la Amti, participó en el 9° Foro Nacional IMEF de Infraestructura, en el que se ventilaron acciones clave encaminadas a ofrecer respuestas a los retos de la demanda de servicios de punta.
Para que una atención por WhatsApp Business sea exitosa, la resolución de las necesidades de los clientes debe darse de forma natural: Entender la intención real de los usuarios y lo que requieren, para proporcionar una experiencia de resolución instantánea.
Her father almost never took action in Sanshan Paradise, and the number of times he discussed Taoism with old friends and visitors was very few, and he never let outsiders know about it.Liu Xianyang smiled For us, it was more difficult when we were young, but when we grow up, it s okay.
Chen Pingan, who had just retracted his gaze to look at the landscape scroll, had no choice but to look at Cui Dongshan again.There are two monks standing at both ends of the chessboard. in the next game of chess, every time a piece is captured by the opponent on the chessboard, one Grain Rain coin will be given, which is a small gambling among monks in the Five Realms.
There were various shops, paintings, calligraphy, porcelain, miscellaneous items, and numerous large and small objects, including the imperial edict and the python robe.Two Nascent Soul monks are in charge.
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Some of the words used the method of gathering sounds into lines. Chen Pounds Loss It Ixb3 Rapid In Guide Possible Weight Weeksis Pingan planned to make some preparations to make the knife sharpener miss him more.But I have agreed in advance that I am not at the peak of my realm now. One Han Yushu is nothing. Two Han Yushu will be enough for you and me to drink a jug of fine wine.
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Yes, yes. Wu Shengnan seemed to have just woken up, let go of Du Heng s arm, stepped forward and pressed the emergency button in the elevator.But this is what this woman is wearing.
She s a little too homely, but anyway, you can tell that her skin is very good, and her figure is also very amazing.
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But in this photo, there is already a queue at the door of the hospital, and the queue is still twisting back and forth several times.Suddenly, Du Heng laughed out loud because he thought of what Li Qin said yesterday.
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I looked at the level of the first apprentice in the morning, and then looked at the level of the second apprentice in the afternoon, so that I could have a more fair and just evaluation of Master Jia s teaching ability.
If the reaction is not obvious, then skip it directly and grab the next position.must be severely cracked down and withdrawn from the market.
The Department of Traumatology has four symptoms injury, wound, fracture, and break.Tendency. Have you done any intervention I ve been doing the intervention since May this year, but the effect is not very good.
Take a look, everyone, this is part of the comment interface that I specially intercepted.But.
Hey, It s a pity. Du Heng shook his head slightly, he didn t feel it was a pity.
Because except for him, no one else can do it so finely, not even Lan Changhua.He simply said hello to Cao Yuanqing and Lao You. He lay on the bed and fell asleep.
De, seeing that his brother was at a disadvantage, he directly intervened and it became a two on one situation.Thank you. Come again. That s right. I am being hypocritical.
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If she really wants to see a ghost, why should she scare herself to death Grandma, don t be afraid. Young Ma Kuxuan whispered softly. Smiling, People and ghosts have different paths, and gods and immortals have different paths.I never thought that today I would finally have a place to use them, so I got excited and said with a playful smile It s not like I m not weaned.
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At that time, I happened to meet Mr. Qi, who said we were taking a walk early in the morning, and asked me if you were at home, so I answered truthfully.If Ning Yao had to explain the ins and outs of martial arts or cultivation in detail, it would be too difficult for her, let alone ask her to explain how to successfully overcome the big and small pits along the way.
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Why, after flipping through it, I found a whole family tree from beginning to end. Tail, those names are either slaves or maids, are they fun Chen Songfeng s forehead was dripping with sweat, his lips were slightly white, but he did not dare to refute a word, he quickly got up from the chair, bent down to rummage through the boxes and move books.
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He seemed to have some realization, and his eyes became firm again. Fu Nanhua, who was wearing a high crown, suddenly had beads of sweat on his forehead.Ning Yao squatted in front of the bench and carefully looked at Chen Ping an s sleeping face, feeling shocked in his heart.
As for Nalan Yexing, he did come from the Nalan family in Taixiang Street. In fact, he and the head of the family, Nalan Shaowei, were brothers of the same generation.Liu Zong learned that one of his disciples, a young man with no outstanding qualifications, had now become a fifth level martial artist.
I don t recognize Qingming Tianxia, nor do I recognize Bai Yujing. Dong Heitan went out this time just to see a good friend, because Fatty Yan chose to practice at Daxuandu Monastery.Can Cui Han escape Qi Jingchun nodded and said, The matter is now over. Zhou Mi Loss Weight The And Baldwin Shed Pounds Health Star Iew71wqo8 Rock His How Revitalized Alec can only judge the situation and choose the best of the two evils.
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Once Zhou Fei removes the magic, the Qingzhi sect s current landscape aura cannot be stopped by the formation of the Zushitang.Ma Kuxuan clicked his tongue and said, I have been waiting for more than twenty years for the third fight.
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Four Yuanying realm monks. Chen Lingjun, Cui Wei, Peixiang, Hongxia. This still does not include Zheng Dafeng and Guo Zhujiu.So the great reputation of the Daquan Dynasty and the Yao family today is the disrepute of the closed disciples of the Study S With Vinegar Obese Adults Weight Apple On Cider U0cjm11 Lose holy lineage in the future, and no one can argue with them.