Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.
Con base en esto, Carolina Samsing, directora de Marketing para Latinoamérica de HubSpot, define cuáles son las ocho tendencias más importantes que deberán ser las inversiones primordiales para los negocios durante 2018.
Marketing de contenidos omnicanal y multiformato
Los datos hablan por sí solos: según el estudio de Demand Gen Report, 47% de los consumidores vieron entre tres y cinco formas de contenido antes de iniciar un proceso de compra. Por ello, las estrategias basadas en éste siguen siendo una de las claves para convertir visitas en clientes. En 2018, los equipos se harán más variados: diseñadores, expertos en radio, video, redes sociales y diferentes formatos se unirán con los estrategas de contenido.
En ese sentido, es prioritario invertir en una estrategia multiformato y multicanal donde el mismo contenido sea presentado en una variedad de canales y formatos para responder a las necesidades de los consumidores.
Personalización
El marketing masivo ha perdido terreno en un entorno donde las experiencias únicas son la norma para cada tipo de cliente. Las empresas deben dejar de lado el contenido estático y comenzar a invertir en páginas dinámicas que sean capaces de responder a las diferentes características de los usuarios gracias al contenido inteligente.
SEO en todos tus formatos
Probablemente la mejor inversión que puedes hacer para el 2018. Alinear la estrategia de SEO antes de comenzar a crear contenido nuevo será básico y, aunque los textos de tu equipo web y blogging ya esté optimizado para motores de búsqueda, ahora debes ir más allá: asegúrate de hacerlo también con los videos, imágenes, redes sociales, audio, etcétera.
Videos cortos
De acuerdo con WordStream, durante 2017, 90% de todo el contenido compartido por usuarios en redes sociales fue en formato de video. Es decir que ahora el desafío se centra en capturar a la audiencia en los primeros tres segundos y las marcas que no están usando video como parte de su estrategia de redes sociales deben comenzar ya. Lo indispensable: ediciones cortas, que funcionen sin sonido y llamen la atención inmediatamente.
Livestreaming está aumentando su relevancia
Del mismo modo que los videos, el contenido audiovisual en vivo también gana presencia, pues es una gran oportunidad para aumentar la interacción con usuarios, darle una cara más humana a la marca e integrar nuevos formatos a tu estrategia. Según Facebook, los usuarios comentan 10 veces más y pasan tres veces más tiempo viendo videos en streamings.
Automatización de procesos internos
Desde el año pasado, esto es una tendencia clave que ayuda, entre otras cosas, a optimizar tus procesos de marketing y ventas internos. Durante 2018, toda empresa necesitará recurrir a un CRM, ya que éste permite identificar oportunidades, generar plantillas automáticas de correos y programar reuniones con clientes a través de un clic de manera automática e inteligente.
Inteligencia artificial
Un paso más allá de la automatización, en temas de marketing, se trata de utilizar datos de comportamiento para optimizar tu sitio web y personalizar la experiencia de atención a cliente. Si bien la inteligencia artificial todavía puede ser considerada como algo “nuevo”, dentro de los próximos 12 meses la verás integrada a la mayoría de las herramientas que utilizamos diariamente.
Chatbots en atención a cliente
Los bots conversacionales son un muy buen ejemplo de cómo la automatización tendrá un gran impacto en la forma de hacer negocios en el 2018. Para los asistentes virtuales, este año el reto es lograr una experiencia, incluso, mejor que un típico servicio al cliente y permitir automatizar tareas repetitivas, para que los equipos de atención al cliente se centren en agregar valor.
Finalmente, “2017 fue uno de los años más activos en términos de nuevas tecnologías, tendencias y formatos en la industria de marketing; 2018 no será distinto por lo que te recomendamos estar preparado, invertir en la áreas claves y así adelantarte a estas tendencias, para no tener que ponerte al día después”, concluye Samsing.
Los entornos industriales presentan una serie de riesgos para los empleados, desde maquinaria pesada hasta materiales peligrosos y condiciones de trabajo extremas. En vista de
La atención al cliente es un traje a la medida. Existen compañías que pueden prescindir totalmente de las líneas telefónicas; existen otras que requieren interactuar por ese medio.
La pirámide es un marco simple que ayuda a las organizaciones a argumentar cómo y por qué podrían y deberían cumplir con sus responsabilidades sociales. Intenta equilibrar los intereses propios de las empresas (ganancias) con su objetivo más amplio y virtuoso de ser socialmente responsable.
Desarrollar, mantener y mejorar la relación cliente-marca es un dilema para los negocios que están sumergidos en una gran cantidad de datos e inmediatez.
He is left alone in the hospital to support the situation.After saying that, Du Heng shook his head again, I can t say it s wrong.
I m in the health center every day. Don t worry if I can do any bad things.Almost shrunk into a ball. If these diseases are treated early, either surgery or conservative treatment with medication and massage are good choices.
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Jin Zan leaned back on the sofa, Don t cry poor to me, I am not your leader.Du Fei ignored it and carried the old man to the office, half supporting and half pushing, Hurry, there are patients waiting for you.
It wouldn t be too scary to say that, but the feeling of darkness would put a lot of pressure on people.past. Before he could say a few words, he saw his daughter and daughter in law beside Li Qiuhua, crying and shouting, Mom, Mom.
As soon as he arrived downstairs, he was stopped by Yu Haiting, who was coming towards him.This is definitely a very challenging job for a person who has not written well for twenty or thirty years.
Wang Shuqiu was not angry, but very happy. Because although what Du Heng said is very straightforward, there is a premise, and that is based on their marriage, so that he can have these solutions.Wei Kaida didn t. Giving up, he just touched Jin Zan s forehead to satisfy his selfish desires.
Nowadays, various government agencies and units are strictly controlling the situation Nature Leaf Cbd Fq1 Gummies Reviews Iakk of fishing at work.Du Heng tried to smooth things over, Sir, please calm down.
I will notify you this afternoon. It s been more than two weeks.Suddenly, Mi Wu s story about Wang Shuqiu helping his younger brother came to mind again.
He continued. As for whether Bao Mi would have trouble with the doctor later, he didn t want to ask too much.After he finished writing, he tore off the bottom page and handed it to Du Jiang, You go to the clinic now.
Once the diagnosis is confirmed, treatment will be easy.Du Heng ignored him, but said to Jin Zan s wife, Come on, brothers and sisters, stand up.
Thinking more darkly, he might have enjoyed the benefits brought to him by his girl making such a fuss.At that time, the doctor will provide corresponding treatment.
Get open. Ma Zichen looked at the people still busy on the mountain and asked Du Heng in confusion, Brother Du, what are these people doing Du Heng looked in the direction Ma Zichen pointed, They are digging sand.He said with a smile, Brother Dong, if Ma Ti doesn t agree, I agree.
Lose what should be reduced and remove what should be removed.Wang Lili smiled lightly and said, This is the subsidy for vaccination.
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I have found out that there are many clues and messy.The cliff vibrated violently, the gravel rolled, and the fresh air from the attic vibrated.
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But counting now, everything has changed.The hexagrams show that it is a bad omen.Now, there is another Xu Qi an with such outstanding talent, the Xu family in the capital may become a rising star in the capital in the near future.
If they go out, gray households can only get 10 or even less.At this time, Number Four spoke Therefore, Number One thinks that Liang Youping, who was interrogated by the Witch God in his dream, might be Liang Youping who disappeared.
You can only do your best with a humble job.Xu Qi an is no longer a passionate young man, and he can t talk too much.The attitude of the officials made Yuan Jingdi hesitate.
The two chatted for a while, and a maid hurried in, lowering her head, Lady, Fu The fragrance is coming, me, we can t stop it.The princes and daughters couldn t help but laugh, the fourth prince frowned secretly, very displeased with Lin an s behavior of prying his sister s corner.
Yes.Nangong Qianrou nodded sourly.In the evening, Xu Qi an, who finished looking at the house early, spent an hour shopping with Chu Caiwei, buying whatever was delicious.The two explored the bottom of the well for a while, but found nothing.
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Du Heng looked back and looked across the crowd. Someone sat on the ground.I still don t understand the various pulse conditions.
What other methods are there I asked my family members to keep rubbing it gently, and also gave me a hot water bottle.Okay, follow the instructions of the police station when arriving at the scene.
But before he had eaten two mouthfuls, the phone rang.If possible, surgery is also possible. Thank you, doctor.
I want to distribute these brochures not only to village clinics, but preferably to every household.After speaking, he looked at Yu Haiting and said, Dr.
To put it bluntly, I still have psychological mysophobia.Crooked man. Zhang Jinlian took a step back and looked at the tall man in front of her to start.
Du Heng drove much faster than Wang Shuqiu. He quickly finished the provincial road and turned directly onto the rural road.It s open. After hearing this, Du Heng could only sigh once again that the bachelor living alone was so pitiful.
First of all, I want to make it clear that Chinese medicine never encourages brewing medicinal wine.The leader asked you to participate by name. You were called by name to participate Du Heng s heart skipped a beat and he quickly wondered if he had done something.
Does this Dr. Du have no restrictions on his treatment Then There are some.They said they want to meet you. Are you sure you don t want to go No, you guys are eating meat and drinking.
Du Heng will still owe her no matter whether Du Heng agrees or not.Have you found it again You re not here to help, but to cause trouble, right If there is a problem with two treatments, you will find two reasons.
Du Jiang and his wife are also very depressed. Du Heng doesn t know, and they certainly don t know either.Shangling Village is a village built on the mountain, with layers one by one like terraces.
For patients who do not vomit or have diarrhea, they will aggravate the condition.He returned to the table and looked at the uncle s age.
He went back to rest. Who would get medicine for the patient in the middle of the night Especially for things like aconite, the dosage is still so large that you have to put it in a medicine jar to boil it.I also found a part time job, which costs more than 10,000 yuan a month.
It feels so good, from head to sole. But at the same time, Du Heng also understood why Wang Shuqiu was so anxious about his arrangements.Okay, it s okay. Just lie down and have a rest. Zhao Xinfang turned his head slightly, his eyes Also looking around.
It s easy to say, I need to observe it. But I m a little worried about such a big beam hitting my head.I m prone to insomnia. When I finally fall asleep, I start dreaming again.
it was not until he heard Lu Zhongjiang closing the door and leaving that he seemed to wake up, got up and walked downstairs.After saying this, his expression changed. He calmed down and said, You guys go ahead, I ll wait for everyone in the conference room upstairs.
As for Du Heng, four of the ten people currently hospitalized have been prescribed Aconite.The man shook off everyone s hands, pointed at Du Heng and said, I m going to let you eat 10, you fucking wait.
After smoking five cigarettes, he adjusted well. Congratulations Xiao Du, no, I have to call you Dean Du from now on.So when you put it at home, it really becomes a collection.
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Once you become the dean, do you want to Who can stop you from treating a disease You treat it in your health center, you run into the village to treat it, you stop people on the road and treat it on the street, who can control you Are you mentally ill That s right.Uncle, my mother s meal is ready. Let s go quickly.
He decided to go to bed after returning and watch Wu Buwei perform acupuncture on the patient in the afternoon.A layman looks at the excitement, an expert looks at the door.
Bao Mi s expression changed several times, but he finally endured it, looked at Du Heng and asked, Doctor Du, is there still hope for my father s illness Du Heng no longer struggled with the previous question, but followed Bao Mi s advice.
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It was estimated that they would dissipate within a year at most, and the wound on the stone tablet would heal quickly.The whole body was made of black rock, and the aura around it was extremely thin.
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The blue crystal ball was no more than the size of a fist, and it was floating and sinking in the air, shining with a faint spiritual light.With a bang, the giant swords of the two clashed and were scattered by one blow, and re dispersed into thousands of golden sword worms.
Although Moying became very curious, he was cautiously guarded.Loud bangs kept ringing out.Although the two spirit treasures were violently shaken, they still No defenses were breached.
There was a bright light inside the door, and the corpse of the dragon could be seen faintly.After finishing speaking, the old man looked at Xu Yang and Luo Hu, and said calmly, Hand over the Lingbao and the cultivation method and I will spare you from death, otherwise don t blame me for being ruthless.
Fellow Daoist Heisha is really powerful.His yin and yang supernatural powers are mysterious and unpredictable, and he can find spatial fluctuations that can t even be found by soul searching.There are three big characters of Shuiyuezong.After just one glance, Xu Yang s face turned pale, and his spiritual consciousness suffered a slight backlash.
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At this time, he also fell to the ground and was struggling to get up.He kept waving his hands, more than a hundred sword wires flew around, and screams were heard one after another.
Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.