Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.
Con base en esto, Carolina Samsing, directora de Marketing para Latinoamérica de HubSpot, define cuáles son las ocho tendencias más importantes que deberán ser las inversiones primordiales para los negocios durante 2018.
Marketing de contenidos omnicanal y multiformato
Los datos hablan por sí solos: según el estudio de Demand Gen Report, 47% de los consumidores vieron entre tres y cinco formas de contenido antes de iniciar un proceso de compra. Por ello, las estrategias basadas en éste siguen siendo una de las claves para convertir visitas en clientes. En 2018, los equipos se harán más variados: diseñadores, expertos en radio, video, redes sociales y diferentes formatos se unirán con los estrategas de contenido.
En ese sentido, es prioritario invertir en una estrategia multiformato y multicanal donde el mismo contenido sea presentado en una variedad de canales y formatos para responder a las necesidades de los consumidores.
Personalización
El marketing masivo ha perdido terreno en un entorno donde las experiencias únicas son la norma para cada tipo de cliente. Las empresas deben dejar de lado el contenido estático y comenzar a invertir en páginas dinámicas que sean capaces de responder a las diferentes características de los usuarios gracias al contenido inteligente.
SEO en todos tus formatos
Probablemente la mejor inversión que puedes hacer para el 2018. Alinear la estrategia de SEO antes de comenzar a crear contenido nuevo será básico y, aunque los textos de tu equipo web y blogging ya esté optimizado para motores de búsqueda, ahora debes ir más allá: asegúrate de hacerlo también con los videos, imágenes, redes sociales, audio, etcétera.
Videos cortos
De acuerdo con WordStream, durante 2017, 90% de todo el contenido compartido por usuarios en redes sociales fue en formato de video. Es decir que ahora el desafío se centra en capturar a la audiencia en los primeros tres segundos y las marcas que no están usando video como parte de su estrategia de redes sociales deben comenzar ya. Lo indispensable: ediciones cortas, que funcionen sin sonido y llamen la atención inmediatamente.
Livestreaming está aumentando su relevancia
Del mismo modo que los videos, el contenido audiovisual en vivo también gana presencia, pues es una gran oportunidad para aumentar la interacción con usuarios, darle una cara más humana a la marca e integrar nuevos formatos a tu estrategia. Según Facebook, los usuarios comentan 10 veces más y pasan tres veces más tiempo viendo videos en streamings.
Automatización de procesos internos
Desde el año pasado, esto es una tendencia clave que ayuda, entre otras cosas, a optimizar tus procesos de marketing y ventas internos. Durante 2018, toda empresa necesitará recurrir a un CRM, ya que éste permite identificar oportunidades, generar plantillas automáticas de correos y programar reuniones con clientes a través de un clic de manera automática e inteligente.
Inteligencia artificial
Un paso más allá de la automatización, en temas de marketing, se trata de utilizar datos de comportamiento para optimizar tu sitio web y personalizar la experiencia de atención a cliente. Si bien la inteligencia artificial todavía puede ser considerada como algo “nuevo”, dentro de los próximos 12 meses la verás integrada a la mayoría de las herramientas que utilizamos diariamente.
Chatbots en atención a cliente
Los bots conversacionales son un muy buen ejemplo de cómo la automatización tendrá un gran impacto en la forma de hacer negocios en el 2018. Para los asistentes virtuales, este año el reto es lograr una experiencia, incluso, mejor que un típico servicio al cliente y permitir automatizar tareas repetitivas, para que los equipos de atención al cliente se centren en agregar valor.
Finalmente, “2017 fue uno de los años más activos en términos de nuevas tecnologías, tendencias y formatos en la industria de marketing; 2018 no será distinto por lo que te recomendamos estar preparado, invertir en la áreas claves y así adelantarte a estas tendencias, para no tener que ponerte al día después”, concluye Samsing.
Las cadenas de suministro involucran piezas móviles complejas y dinámicas. Para mantenerse competitivo, debes crear un sistema flexible que pueda adaptarse a las interrupciones, aprovechar
Los usuarios del software de Bentley pueden presentar sus proyectos en el programa de los Premios Year in Infrastructure, independientemente de la fase en la que se encuentre el proyecto.
La compañía mexicana de TI, Intelisis, diseña y realiza soluciones integrales enfocadas a distintas verticales, y la de educación es el ejemplo de tener todo integrado para dar un servicio de calidad internacional.
After secondary sorting, some of them will be sent to other places for trade.But after all, he was his son, and although this matter was absurd, it was not a treasonous thing after all.
Diplodocus took a deep breath and slapped his palms forward.Su Ye is like a landowner, with a group of slaves to help work the land, and he can just collect the grain on time.
Got it Su Ye turned around and ran without any hesitation.It s indeed possible Su Ye said after observing for a while The words on it are very similar to those on the reincarnation stele.
Well, although the Egret Seal is not important, But it s good to be able to build one.Obviously, after the Double Ninth Poetry Festival, Su Ye s status in the academy has been significantly improved.
Of course, this is asking for death. On the one hand, Yunyicheng has also considered where different prisoners are sent.He went to the clinic Which hospital I don t know. Yu Zijin held his chin and said, What are you doing Why don t you bring Huahua.
Therefore, no one comes here all the year round, and there is plenty of spiritual energy.Afterwards, the master of the academy counted all the students before letting them disperse.
This guy s strength shouldn t be imprisoned in Montenegro at all.Yaren said, I wonder what the guest wants to collect Su Ye said, Can you find a quieter place to talk It s too noisy here.
Su Ye thought shamelessly
After Su Ye shamelessly praised himself, he wanted to find an inn and a secluded place to try taking the Foundation Establishment Pill.Simply put, I need some wood, good wood, do you understand
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people confused. The level of weapon refining and elixir refining in the Hell of the Dead world is very low, but elixirs can still be chewed, but the same cannot be said about spiritual materials.
After all, one is for C students and the other is for the entire academy.This sea crossing magic weapon can actually transform Su Ye stepped forward, looked at the ship and couldn t help but said, What on earth is this Just now it was in the form of normal sea crossing, and now Can You Take Sleeping Gummies While Pregnant: A Comprehensive Guide (nQxBs)
it is in the form of submarine.
If she enters Gabion City, there is no guarantee that the entire Yunyi City will not be infected.Just as Wang Zhizhen himself described it, his spiritual sea is like a real ocean at the moment.
And this shop sells elixirs, and there are many types and quantities.A little cleaning was all it took. After cleaning up the house, Su Ye sat at the table and started dispensing prescriptions again.
Then he patted the word quiet in front of him, and the word quiet flew out and penetrated into the old bustard s body.Su Ye chose golden ginseng, purple leaf tiger grass, and gentian flower.
Ye Ling Ling s heart was shocked. It was the Venerable Bailong, the ancestor of the Tiandan Immortal Sect, who was sending him a message Ye Ling hurriedly looked into the sky and clasped his fists, but Siko Tingyan, who was following behind him, was confused.Zhuo Yunhe finally came to his senses. Seeing the eldest son s direct descendant cutting off the blue ice vine network and rushing towards him, he followed Ye Ling s direction and quickly took out the sixth grade top grade spiritual talisman and blasted it towards the crack on the cliff boom With an earth shattering loud noise, the cliff split into two halves Authoritative Insights into Menopause Hormones Weight Loss in 2025: Shedding Pounds with Precision
and fell heavily.
The green and black fish demon leaned over and saw that a stone statue was smashed, missing its arms and legs, and there were puncture holes in it Immediately he realized It was the boy from the Manniu Department who did it again He used a mace to knock Unlock the Secrets of Charlotte's Web CBD Melatonin Gummies: A Game-Changer for Sleep and Pain Relie
down the stone statue of the sword wielding guard.
The clear springs and streams were like a water line.By now, Yu Zhongman s face was full of horror I never expected that my teammates would be defeated so quickly Seeing that the situation was over, Yu Zhongman no longer had the courage to shout before, so he quickly took up his sword and fled in a hurry The Winged Fire Witch took off her red bracelet to strike the soul, but she was still a step too late.
At this moment, a misty clear song gradually spread throughout the sea of flowers from far to near.Chu Yan saw at a glance a piece of blue crystal in the crystal cave, which was completely blue without any variegation.
Ye Ling was secretly amused. Daqing was a common spiritual creature in the Wu Kingdom s immortal world, but if placed in Aolai Kingdom and Dongsang Island, it would become a rare treasure Ye Ling pretended to smile deeply and boasted half truths and half falsely Hey, this thing is called Yao Ling.
After hearing the news, Ye Ling came over and compared it with the picture of Tianfeng Canyon that Zhuo Are Olly Sleep Gummies Safe for Pregnancy: A Comprehensive Review (IyIvs)
Yunhe gave him from the collection of Qiuyuan Villa.The giant whale happily sprayed out a high jet of water and swallowed almost everything in one bite.
At this moment, the heroic Jin Ling er jumped up to the top of the mountain with three vertical and two leaps, wiped the fine sweat from his temples, and rushed towards Ye Ling He also clenched his fist and bowed to his chest, with fanatical admiration in his eyes Brother Ye The clan leader has invited us Let s call everyone back to the Golden Crow Cave to celebrate the Analyzing Proper CBD Gummies Reviews for ED Relief
recovery of our homeland We also need to discuss the matter of moving back the clan members and building a new homeland.
You know it and I know it. Don t tell outsiders. After saying that, Luo Laodao took out two pieces from his storage bag.He just kept urging Qingwan to cut her a few times to relieve her anger.
In the Northeast, as long as there are comrades going south from the Northern Wasteland, they will always pass by the sphere of influence of the Immortal Sect.However, good quality materials are hard to find, otherwise, I can help you, Taoist Mu, to smelt it.
She held her black hair in her hand, shook her head lightly, and took off a black wood hairpin.Sure enough, before the thunder came, the thunder light from the thunder pool soared into the sky, just like an ancient behemoth opened its mouth and swallowed up countless thunders Only a few lightning bolts fell into the mist of the thunder pool.
It consumes a lot of physical strength and mana. Wait until more than ten breaths have passed.He did not hesitate to use his secret technique, and his body turned into a red cloud like afterimage.
These two medicinal materials have been stored in Zhaixingya for a long time, and now they can finally be put to use.Bingdie said expressionlessly Why are you looking for my master If it s some trivial matter, leave quickly and don t disturb Best CBD Gummies for ED Near Me - Effective Treatment for Erectile Dysfunction
my family.
Everyone stared at the dazzling brilliance of the teleportation array with wide eyes, marveling at it.
Huahua, come here Su Ye entered the house and waved to Hua Hua.Su Ye was not in a hurry, but walked slowly around the perimeter.
go. The three of them were somewhat nervous. Wang Jinglong seemed to be being hunted. Moreover, with Wang Jinglong s strength being beaten like this, it would only take a matter of seconds to kill the three of them.National treasure, I will probably need to retreat for a few days.
Of course, I will introduce it to you in detail. This one is called Lingbao Ship, and its appearance is made of It is a building ship.It is most likely that he will not be alive
That day, Chen went to the Liyuan first, and when he entered, there was a boy who led him there.
Su Ye stood in front of Tianyun Pavilion, looked down and laughed loudly No one needs to judge whether my poems are good or not.Done
Su Ye showed a bit of surprise So far away How did you come here Qianqiu Jedi Wang Mingyang is a bit unattractive, but his cultivation level should be pretty good.
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poetry books are sent to other places. Su Yehao spent 100,000 taels of gold and asked Tianbaoya to spread his poems throughout the country within three months.Liang Long was also a real person, and the second half of his sentence was the right way to go.
Moreover, judging from the surrounding buildings and distribution, the pattern is similar to that of Yunyi City.Moreover, a dragon bone and a heavenly dragon skeleton
Su Ye was very content, but with just these two things, he could make a lot of money.
Otherwise, how could something like elixir have value Another good news is
the second stage of foundation building As the effect of the medicine dissipated, a large amount of spiritual energy was attracted to form a spiritual vortex in Su Ye s body, and Su Ye s cultivation also broke through.Doesn t she sleep well Where is it haunted by evil spirits Su Ye stared at Luo Qingqing for a long time and found nothing wrong.
Is it fake At that time, a bunch of people saw the gangsters sending their heads to the bottom of the city tower to provoke them.Then, talk about the rules. There is no such thing as market economy balance in this world, but everyone knows the truth.
In front of him was a woman, a very beautiful woman.Now there is something good to watch
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the world.
Go all the way. Soon, Jiuyou Cave appeared in front of you.Moreover, after all, he was used to using it, so there was no harm in having some around him.
Therefore, there is no need to build these in the Taiyin Secret Realm, right Su Ye thought as he moved forward.After giving a low shout, he increased his strength again.
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of view, it was unimaginable that such a small amount of spiritual crystals could be exchanged for elixir, let alone something that he didn t know what it was, but it was probably a treasure.The Ghost King put his hands behind his hands and said, You killed my men, how could I let you go But I can give you a chance.
If they are rebellious, the Taoist temple will not treat them lightly.Su Ye suddenly laughed. The Bone King snorted coldly, What s so funny Su Ye said, You made a mistake.
Just cry. You re the one who s crying. Luo Qingqing snorted It s either a scholarship recommendation or an academy sponsorship.It seemed that Chen Xian had not returned to the academy yet.
Those eunuchs and maids were only looting property and would not set fire to the palace.Maybe the stone tablet here is too old and doesn t have that power anymore.
Su Ye patted his forehead, and then said I mean, is there anyone who looks more like a human The drowned ghost asked doubtfully Like a human Su Ye said with certainty Like a human It turns out that Master Gu is good.Moreover, who doesn t want to be stronger and go further on the road to immortality Su Ye said Then Lin Can the boss do it Who knows Liang Long spread his hands and said, He wants to be transferred to a new position, such as joining the city lord s palace as a guard, or being transferred to the Lion Killing Forest as a cell leader, or joining the city defense army.
A ray of Yin Ming sword energy appeared and quickly passed through the sky.But it s not bad for mooring and recuperation, because there is an inner bay where ships can dock and are difficult to spot.
The Qiankun Linglong Golden Leaf has only one medicinal effect, and that is to strengthen the medicinal effect.Ghost Su Ye was not surprised. Demons and demons all have human forms, but when necessary, they can also transform into four fighting forms demon, charm, demon, and demon.
You have money for no use, coal boss Therefore, these two colleges are useless, leaving only Bailu Academy and Chishui Academy.With a wave of his thick arm, the air waves rolled up easily shattered the bodies of those skeletons.
How can this matter be done The blame lies with you juniors.Therefore, in theory, the elixir used in the Foundation Building Pill can be infinitely better, but it is not necessary.
These prisoners are all the achievements of that general.It was my father who said many good things about Egret Academy and hoped that I would come to study here.
In the storage bag are grandpa s savings over the years and your flying nuclear boat, as well as grandpa s lock sickle, tobacco pole and small courtyard.Li Jiuchuan turned around and looked outside. He saw thunder and lightning across the sky, and the heaven and earth shook.
Fetching water for scrubbing, the well water did not feel cold in the morning.There are formations within the formations, and the changes are endless.
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You let me Where are you putting your face Shen Huaixi laughed, Senior Sister Lu and Senior Sister Jiang are both heroes among people, but Brother Jingshan is so disappointing By the way, why haven t you seen Senior Sister Jiang recently She received enlightenment from the Supreme Elder.
No one knew whether the future would be calamity or blessing.Oops Bah Keep your skin tight to me from now on. If you dare to gossip behind your back again, I ll beat you and your son as well What are you looking at, why don t you get out Jiang Yue When Bai was yelled at by the pretty woman, he suddenly trembled, turned around and walked quickly towards the depths of the alley.
The earth platform accumulates the powerful power of wood to generate fire, and fire to generate earth, and is continuously compressed and condensed.We can only solve the problem from the root cause. The root cause Jiang Yuebai s pupils trembled, Will you destroy your spirit body As soon as he finished speaking, Lu Nanzhi suddenly stood up emotionally.
It took me a moment to realize that all this must have been done by you, which was to temporarily close the teleportation array.Can she buy a sword that can fly in the sky That s what she wants most.
When attacked, the bell will sound to interfere with the opponent s consciousness.Why don t you wear the gray uniform of a handyman Do you know that in the sect, only the inner disciples are allowed to dress casually Jiang Yuebai smiled calmly, I just returned to the sect, and I forgot about it in the rush to hand in the task.
If there is, it must be because there is not enough money.Jiang Yuebai s eyes flashed and he looked towards the direction the two were leaving.
These farming puppets can just solve the problem of insufficient manpower.You can explore on your own in the future. This treasure is very rare.
There are ten low grade spiritual stones and six Qi inducing pills here, which are twice as many as other handymen.This is not a problem. you just need to follow my list to buy vegetable and fruit seedlings, dig a few ponds, and build livestock stalls.
Wait a minute, I see you are not clear headed. Why don t you come to the rain to wake up.Ask the number one in your mind, Lu Nazhi, to enter the inner gate
Go straight inside There were three people in the door, Lu Nazhi, Shen Huaixi and Xie Jingshan who was competing with her.
The Baiyang Sect is the only one here, but it can still control the overall situation.If you can t beat him, you can go to the master, and if you go to the Supreme Elder, you ll have to kill him.
Jiang Yuebai suppressed his emotions and said slowly Grandpa taught me how to read and understand.He also said that he could sacrifice himself when necessary.
Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.