Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.
Con base en esto, Carolina Samsing, directora de Marketing para Latinoamérica de HubSpot, define cuáles son las ocho tendencias más importantes que deberán ser las inversiones primordiales para los negocios durante 2018.
Marketing de contenidos omnicanal y multiformato
Los datos hablan por sí solos: según el estudio de Demand Gen Report, 47% de los consumidores vieron entre tres y cinco formas de contenido antes de iniciar un proceso de compra. Por ello, las estrategias basadas en éste siguen siendo una de las claves para convertir visitas en clientes. En 2018, los equipos se harán más variados: diseñadores, expertos en radio, video, redes sociales y diferentes formatos se unirán con los estrategas de contenido.
En ese sentido, es prioritario invertir en una estrategia multiformato y multicanal donde el mismo contenido sea presentado en una variedad de canales y formatos para responder a las necesidades de los consumidores.
Personalización
El marketing masivo ha perdido terreno en un entorno donde las experiencias únicas son la norma para cada tipo de cliente. Las empresas deben dejar de lado el contenido estático y comenzar a invertir en páginas dinámicas que sean capaces de responder a las diferentes características de los usuarios gracias al contenido inteligente.
SEO en todos tus formatos
Probablemente la mejor inversión que puedes hacer para el 2018. Alinear la estrategia de SEO antes de comenzar a crear contenido nuevo será básico y, aunque los textos de tu equipo web y blogging ya esté optimizado para motores de búsqueda, ahora debes ir más allá: asegúrate de hacerlo también con los videos, imágenes, redes sociales, audio, etcétera.
Videos cortos
De acuerdo con WordStream, durante 2017, 90% de todo el contenido compartido por usuarios en redes sociales fue en formato de video. Es decir que ahora el desafío se centra en capturar a la audiencia en los primeros tres segundos y las marcas que no están usando video como parte de su estrategia de redes sociales deben comenzar ya. Lo indispensable: ediciones cortas, que funcionen sin sonido y llamen la atención inmediatamente.
Livestreaming está aumentando su relevancia
Del mismo modo que los videos, el contenido audiovisual en vivo también gana presencia, pues es una gran oportunidad para aumentar la interacción con usuarios, darle una cara más humana a la marca e integrar nuevos formatos a tu estrategia. Según Facebook, los usuarios comentan 10 veces más y pasan tres veces más tiempo viendo videos en streamings.
Automatización de procesos internos
Desde el año pasado, esto es una tendencia clave que ayuda, entre otras cosas, a optimizar tus procesos de marketing y ventas internos. Durante 2018, toda empresa necesitará recurrir a un CRM, ya que éste permite identificar oportunidades, generar plantillas automáticas de correos y programar reuniones con clientes a través de un clic de manera automática e inteligente.
Inteligencia artificial
Un paso más allá de la automatización, en temas de marketing, se trata de utilizar datos de comportamiento para optimizar tu sitio web y personalizar la experiencia de atención a cliente. Si bien la inteligencia artificial todavía puede ser considerada como algo “nuevo”, dentro de los próximos 12 meses la verás integrada a la mayoría de las herramientas que utilizamos diariamente.
Chatbots en atención a cliente
Los bots conversacionales son un muy buen ejemplo de cómo la automatización tendrá un gran impacto en la forma de hacer negocios en el 2018. Para los asistentes virtuales, este año el reto es lograr una experiencia, incluso, mejor que un típico servicio al cliente y permitir automatizar tareas repetitivas, para que los equipos de atención al cliente se centren en agregar valor.
Finalmente, “2017 fue uno de los años más activos en términos de nuevas tecnologías, tendencias y formatos en la industria de marketing; 2018 no será distinto por lo que te recomendamos estar preparado, invertir en la áreas claves y así adelantarte a estas tendencias, para no tener que ponerte al día después”, concluye Samsing.
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Gui Wujiu said thoughtfully With this arrangement, there must be some That s why.Jiang Minyi nodded slightly as an answer. Yuexiang Shangzhen said Jiang Minyi Daoist friend s speed of breaking through the border
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But although Dongfang Wanqing cannot forcefully solve the problem, she still has a way to resolve it.The stage was set up and people came on stage immediately.
One Foundation Establishment Pill is worth What is the price of BioGeniX CBD Gummies? thousands of spirit stones.Not only was his lair exposed, but all the subordinates he had conquered over the years were also lost.
When Qingyang was about to pursue the victory and completely kill Soul Seducer Sang Fan, he looked up and found that, This guy had already fled a hundred feet away.At the same time, Wei Yufeng winked at the other four Yin Yang Sect disciples, then he stepped back a little, took out a round of Yin Yang Slash, put his hands together, and aimed at He slashed at Qingyang.
However, Liang Yudong is nearly ninety years old after all.He must find a way to get rid of the Yin Yang Sect disciple in front of him.
Thousands of spiritual stones, although it hurts, for the Golden elixir cultivator, it won t break the bones.He is his number one enemy. Wouldn t it be an advantage to him to wait until he dies to take revenge Nanzhou is south of Liangzhou and Zhongzhou, and Jingfeng Mountain is close to Liangzhou, so it is only a few thousand miles to go directly from Jingfeng Mountain to Yuling Mountain in Liangzhou.
The trial in Chaotic Demon Valley takes a long time, and the leader of the outer courtyard, Qingxin Sanren, will not be able to come back in a short time.With Qingyang s strength, if he wanted to Prime CBD Gummies: A Prime Choice for ED Treatment? control multiple flying Benefits of CBD and Delta 9 Gummies swords at once, he would have to sacrifice the level of the flying swords.
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It was too late, and he said, Barbarian, you have already lost, and you are willing to admit defeat.Qingyang was frightened in his heart, and the living dead was also quite surprised by the blow just now.
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Among them, they ranked first and second respectively.Even with my third level foundation cultivation, it will be difficult to deal with fourth level monsters.
The cultivation base of Tao Zhengyou and Tao Yougong had been absorbed by him.As Appetite Booster Gummies and Nutrition you go deeper inside, it becomes more and more spacious.
People think they can be the first. Qingyi Sanren was no exception.Should he take advantage of this opportunity to directly kill the people of Yin Yang Sect and swallow these three treasures After thinking for a long time, Qiao Shan gave up the idea.
Tong Yan stood there with a gloomy face. He knew his own situation.It won t be long before Li Shengbo will be gradually forgotten by people, and there will be no more troubles from now on.
It has a very good effect on improving your cultivation.Ma Yingjiao was among Shi Yi s team. As for Tu Honghu, he and several like minded disciples had already plunged Frequently Asked Questions into Chaotic Demon Valley.
After that, Qingyang didn t go anywhere, just in his tent.In five or six years, who knows if there will be any other changes Therefore, it is most important to practice quietly and improve your own cultivation.
In the entire Demon Monkey Cave, there were many corpses of demon monkeys lying everywhere.After the gray bearded rat s delay, the forest walking beast that had been knocked unconscious Overview of Green Farms CBD Gummies had also woken up, and cooperated with the other forest walking beast, one on Can You Have an Allergic Reaction to CBD Gummies? the left and the other on the right, and attacked Qingyang again, and the remaining two A gale wolf was also waiting for the opportunity, and together with the gray bearded rat hiding in the dark that might attack at any time, several monster beasts formed a heavy siege on Qingyang again.
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Seven years have passed, and the iron armed monkey in the Drunken Immortal Gourd has become older and older.After hearing what Boss Hu said, Jiao Chengxin couldn t help but said, Second brother, I m not talking about you as the eldest brother.
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The space crack was covered by the bright sword light, and slowly the bright sword light dimmed, leaving only a mercury like luster that formed a thin seal on the space crack.A great monk s advanced healing elixir. Even among the great monks present, there are very few who can produce such elixir.
If he was really that powerful, he would have gone into the Hell Cave alone to find those Hell Tired Crystal Essence without waiting for the reinforcements to arrive.In the end, a drop of nectar divine water is equivalent to an ocean.
He saw a fleeing team through his Shenmu , and he recognized that team as the Where to Buy CBD Gummies 300mg CVS Baidi Sect s team.The opponent was a great monk of the metal system, who had mastered a strange sword intent.
What Tian Gui swallowed was the half step power to transform the inner demon.All the sword lights were wiped out. He moved the sword body, and a fourth grade sword base appeared in his right hand.
What made him most happy was that since it was a sect alchemy task, many of the fourth grade elixirs produced by the sect were the same.Monk s. If the great monk resources were given to him first, the Ten Thousand Beast Sect would not even mention a few more great monks, and even the great monks present would not be able to improve their strength.
He is about to start semi retreat. Why is it called semi retreat It s because even the five Nascent Souls of his are practicing the Heavenly Art.The sword and Nascent Soul level sword intent led the way and flew towards the eight peaks.
The reason is that their positions have been exposed.Senior monk Mao Jing took another vague look around.
This is a treasure that was accidentally obtained when I was in the Northern Shu Continent.There are no other peaks within hundreds of miles around this mountain peak.
Being at the peak of the middle stage of Nascent Soul can be said to be standing near the top of the world of immortality.He took out a fourth grade mid level mountain magic weapon, which was owned by the monks of the Baidi Sect.
Gu Jia can t be by his side all the time, so he needs to survive as much as possible to get through this time.Li Shiming looked at the Lightning Protection Jade Order and warned himself not to underestimate any monk.
They were able to kill continuously with only the energy of the sword light.From the extreme brightness outside to the extreme darkness in the space, there will usually be a short term impact.
The quality of Sanpin Lingcha is surprisingly high, no wonder it is competed for by Yuan Ying Ancestor.Even if you don t leave, you should still send out a rescue signal.
It happened that Ancestor Ge invited Li Shiming to come over, and he flew to the mountain peak where Ancestor Ge was.When Yang Xing faced the critical moment of life and death, his Taoist heart finally Importance of Customer Service in CBD Products collapsed, and he entered a state of obsession.
He did not expect that Yu Qingzong would reach out to his clone Li Yuanba again.Even if the sword is suppressed to the top quality of the fourth grade sword, the quality is much higher than that of the fourth grade sword base
At this time, due to the destruction of the core building of Fangshi s formation, Fangshi s formation disappeared.
Which of the sword cultivators in Sword Intent Chongxiao Pavilion didn t have some robbed spiritual treasures on their bodies Li Yuanba s use of a fourth grade high level lightning flying boat was really not a big deal.he comes. Li Yuanba approached the stronghold and found that it was very quiet between the stronghold and the temporary base of the Baidi Sect opposite.
Ye Fei s, just don t put it in the open. So that s it.The last time he saw this person was in Qiongya, with a wave of his hand, frightened away the thirteen riders of Mangshan Mountain, participated in the battle of the older generation of leader level attacks Conclusion: Making an Informed Choice on the Immortal Mountain, and was already ranked among the older generation of strong men.
This boy is very young, but his skills are extremely good.Senior, what level is this The peak of the spiritual level, second only to the Lingbao level, but it is one level better than your Feihe Dan Furnace.
Master, if we can t return in time, please leave. Wu Juan said indifferently, and with a movement of her body, she broke away from Fei Leng and killed him.On the phone, the scolding voice of Wang Shicang, the head of the Xiliang family, came.
At first, he came from the Ten Thousand Beast Mountain Range.Why bother This is the consequence of sensationalism That Kuang Ye was desperate and came to attack Ye Feidao
It s pretty good. If it were you, you wouldn t be able to reach What are CBC Sleep Gummies? where he is now after ten years of practice.
The spiritual power in his body was running wildly, and he shot Risks of Natural Supplements an arrow at the big hand.Sam dhi True Fire Ye Fei couldn t help but be stunned after hearing this.
Lao Wang s voice sounded again. What s not a simple method Ye Fei couldn t help but ask.You should do something for the college. Those who can do more work.
Senior sister, don t worry, this is Lao Wang, the fragments of the heaven and earth alchemy furnace that exploded Is Male UltraCore suitable for everyone? back then.Unfortunately, to Ye Fei s disappointment, he still doesn t have any of them.
He was Han Tao s subordinate. He was fortunate enough to have seen Ye Fei display his power, and he also knew Ye Fei s terrifying power.His mental power was high and concentrated, and every medicinal material was at his fingertips, with ease and ease.
I didn t expect you to be Boom The roar was interrupted by energy.Boy, don t let her fool you. What happened just now the beautiful master shouted coldly.
He knew that Long Yan was extremely thoughtful and did not want to let go of this only clue.At this moment, on the Huangtian Peak, the Emperor s Breath was extremely strong, soaring into the sky, reaching straight into the clouds.
He just argued with reason, what s wrong A voice came, and Chilong, who had a cold aura, stood up and helped Ye Fei speak, which made Ye Fei feel grateful.In the parking lot, Murong Xue was in a very unhappy mood.
Brother Jiang, don t talk nonsense. How can I win the favor of a beautiful woman Ye Fei was really annoyed.Shut up Our jade girl s skills are unparalleled in the world.
Don t worry, I won t kill you, and of course I can t let you go.Jiang Yulang, my Yin Yang Sect has nothing to do with your Dongzhou Jiang family, and I m not looking for you.
Brother Ye, what is this Tian Qing er was extremely pure, and after a sip of red wine, a hint of blush The Science Behind ED Gummies appeared in her stomach.Ye Fei smiled bitterly. At this moment, he was seriously injured.
Yes, thank you Master. Zhang Junhao accepted the elixir, bowed to thank him, and then turned and left.I regret so much that I shouldn t have come here. The female disciple said with some resentment.
Followers. Lin Yu er shouted. I understand that it is not difficult to destroy her.I am being chased by the Yin Yang Sect. However, it is not the disciple s fault.
Each one is worth a lot of money. In order to kill you, I used all of them.The Six Realms of Shen Zang, finally, at this moment, they have reached the peak of the Six Realms of Shen Zang.
Now that you ve come, be safe. Have confidence in yourself, and you will find a way out.The previously arrogant and strong man was directly grabbed like a chicken.
The existence of that place was so terrifying. There was a time when people from a certain group accidentally offended the people in that place, and nine tribes were wiped out by them.The sledgehammer in his hand took turns in turn, and shadows flew out.
This is a supreme dojo. It is said that there is a great secret in it, and all the strong people want to get it
An old man shook his head gently and sighed. So that s what it is Ye Fei suddenly realized, but to him, these deeds were like a fantasy, and they were just used as conversation materials after dinner.
Master called and asked me to rush to Ningcheng in three days to participate in the auction there.The woman named Xian er said angrily. She was too lazy to answer Ye Fei s extremely boring question that everyone knew, so she started to use her special skills to kill Ye Fei.
Yes, Master, it s so heavy. I feel like I m carrying someone on my back.The dots of starlight looked extremely bright, but the dots of starlight were heavier than the mountains, weighing down Ye Fei.
In order to prevent the previous Nanyun chaos from happening again, this time he The control speed was extremely fast, pressing Ye Fei in one fell swoop.Ye Fei was very fast and kept flashing by, as if he was eager to leave here.
Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.