Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.
Con base en esto, Carolina Samsing, directora de Marketing para Latinoamérica de HubSpot, define cuáles son las ocho tendencias más importantes que deberán ser las inversiones primordiales para los negocios durante 2018.
Marketing de contenidos omnicanal y multiformato
Los datos hablan por sí solos: según el estudio de Demand Gen Report, 47% de los consumidores vieron entre tres y cinco formas de contenido antes de iniciar un proceso de compra. Por ello, las estrategias basadas en éste siguen siendo una de las claves para convertir visitas en clientes. En 2018, los equipos se harán más variados: diseñadores, expertos en radio, video, redes sociales y diferentes formatos se unirán con los estrategas de contenido.
En ese sentido, es prioritario invertir en una estrategia multiformato y multicanal donde el mismo contenido sea presentado en una variedad de canales y formatos para responder a las necesidades de los consumidores.
Personalización
El marketing masivo ha perdido terreno en un entorno donde las experiencias únicas son la norma para cada tipo de cliente. Las empresas deben dejar de lado el contenido estático y comenzar a invertir en páginas dinámicas que sean capaces de responder a las diferentes características de los usuarios gracias al contenido inteligente.
SEO en todos tus formatos
Probablemente la mejor inversión que puedes hacer para el 2018. Alinear la estrategia de SEO antes de comenzar a crear contenido nuevo será básico y, aunque los textos de tu equipo web y blogging ya esté optimizado para motores de búsqueda, ahora debes ir más allá: asegúrate de hacerlo también con los videos, imágenes, redes sociales, audio, etcétera.
Videos cortos
De acuerdo con WordStream, durante 2017, 90% de todo el contenido compartido por usuarios en redes sociales fue en formato de video. Es decir que ahora el desafío se centra en capturar a la audiencia en los primeros tres segundos y las marcas que no están usando video como parte de su estrategia de redes sociales deben comenzar ya. Lo indispensable: ediciones cortas, que funcionen sin sonido y llamen la atención inmediatamente.
Livestreaming está aumentando su relevancia
Del mismo modo que los videos, el contenido audiovisual en vivo también gana presencia, pues es una gran oportunidad para aumentar la interacción con usuarios, darle una cara más humana a la marca e integrar nuevos formatos a tu estrategia. Según Facebook, los usuarios comentan 10 veces más y pasan tres veces más tiempo viendo videos en streamings.
Automatización de procesos internos
Desde el año pasado, esto es una tendencia clave que ayuda, entre otras cosas, a optimizar tus procesos de marketing y ventas internos. Durante 2018, toda empresa necesitará recurrir a un CRM, ya que éste permite identificar oportunidades, generar plantillas automáticas de correos y programar reuniones con clientes a través de un clic de manera automática e inteligente.
Inteligencia artificial
Un paso más allá de la automatización, en temas de marketing, se trata de utilizar datos de comportamiento para optimizar tu sitio web y personalizar la experiencia de atención a cliente. Si bien la inteligencia artificial todavía puede ser considerada como algo “nuevo”, dentro de los próximos 12 meses la verás integrada a la mayoría de las herramientas que utilizamos diariamente.
Chatbots en atención a cliente
Los bots conversacionales son un muy buen ejemplo de cómo la automatización tendrá un gran impacto en la forma de hacer negocios en el 2018. Para los asistentes virtuales, este año el reto es lograr una experiencia, incluso, mejor que un típico servicio al cliente y permitir automatizar tareas repetitivas, para que los equipos de atención al cliente se centren en agregar valor.
Finalmente, “2017 fue uno de los años más activos en términos de nuevas tecnologías, tendencias y formatos en la industria de marketing; 2018 no será distinto por lo que te recomendamos estar preparado, invertir en la áreas claves y así adelantarte a estas tendencias, para no tener que ponerte al día después”, concluye Samsing.
Detrás de cada producto exitoso hay un liderazgo fuerte, una comprensión clara del mercado y una voluntad de actuar. No se trata solo de vender, sino de construir algo que realmente genere valor y conexión. Las personas que logran esto no son genios inalcanzables: son observadores activos, líderes comprometidos y narradores honestos.
Para garantizar la seguridad adecuada, todos los dispositivos requerirán una protección sólida equitativa, incluidos los dispositivos personales que interactuan con múltiples redes.
La interacción social entre astronautas y sistemas de asistencia equipados con IE podrían tener un papel destacado en el éxito de las misiones de larga duración.
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Let me just say, Xue er has a fianc from the Xiao family, so how could she seduce Chu Han That s right, Chu Han can t compare to the prince of the Xiao family.Wu Cuihua was so excited.Twenty dollars is a lot of money in an age where the smallest denomination bills are divided into cents.
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Brother Chu wishes you happiness in the future.Thank you, Brother Chu.Gu Yunrou was like an icehouse, how could Understanding The Benefits Of Bio Blend Cbd 94 Gummies For Overall Well this be How did the police find out what she did so quickly It s Chu Han, it must be Chu Han, this man is too powerful and terrifying.
As long as he does not admit it, they will have nothing to do with him.Does the queen mother already know about Su Yurou Thinking of this, his chest felt like a drum beating, and he quickly followed up.
She not only Dog Cbd 023 At Petsmart Pet harmed Xiner s child, but also killed Xiner What, what Chu Kuan Kuan was shocked, and looked sideways at the shivering woman hiding behind him, just as she raised her head, their eyes collided, she retracted her sight as if she had been burned by something, and lowered her head not daring to look at him.
It appeared when the last prince of the emperor had an accident.Chu Ming jumped up happily.Feng was taken aback for a moment, and then said pleasantly, Han er, you and Zhilan.
Therefore, Chu Heng was going to ask for release, and brought his mother and Zhao Ruyue back to Heng County to become officials.He picked up the Ruoshui sword at the side, thought about it, and put it under Niu Niu s pillow.
Niuniu nodded her head, the red headband was dangling, very cute, I like it.You are a man and a woman in a new drama.If your reputation is damaged, it will directly affect the interests of the new drama and the crew.
Seeing the whole family talking and laughing , didn t care about her feelings at all, she turned her head, her eyes were red, she was so pitiful, she had no status at all in this family.It was even more irritating when filming, the director always picked on him, obviously he was doing a good job, but the director refused to give it to him and asked him to take repeated shots one by one, the crew blamed him for delaying the progress, and did nothing to him good face.
Daddy, daddy.Chu Ling yelled vaguely, spit out a bubble of saliva from time to time, not to mention how cute and cute.Yan Zi quickly brought the camera over and fiddled with it for a long time to take a full body photo, but his hands were too short.
He is very low key and few people know about him, and he has already settled in City A.She originally thought that he was the only blood of her natal family, and she had brought him up with one hand since she was a child.
Feng Wencai must have disliked the girl s poor family background, so he did such a murderous thing.He knows that the current situation is extremely unfavorable to him.
She obviously didn t save Chu Han, but she told him that she did.She can turn herself into a disadvantaged party, win countless pity and sympathy, and be good at using all the conditions available around her to escort her.
Needless to say, Zhao Ruyue ordered Xiaolian to release the poison secretly while he and his servants in the courtyard were not paying attention.He was formally detained by the police station and investigated for criminal responsibility according to law.
Xiao Xuwei was frightened and said quickly when he heard this.Now that she can stand in front of others, she feels that she is useful, This feeling is very good.
Okay.Chu Han nodded.Both of them turned around with a smile, but the smiles on their faces disappeared immediately after turning around, and the disgust for each other was revealed in their eyes without any concealment.Leading Youth Without Regrets.The Xiao family went bankrupt and Zhao 1570 Finding The Right Thc Gummies Dosage For Adults A Comprehensive Guide Kjrfm Xueer became the daughter of a murderer.
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She saw that everyone was throwing it before, and she thought it was right to follow suit, but she didn t expect this one.Xiao Lian glanced at the cakes on the table, hesitated for a while and left.
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Since I got her here, she won t be at a loss.Isn t the Wang family short of money Then she will spend all their money.After Su Yurou s death, he suffered for a few days, and then he was scolded by his mother, and he came to his senses.
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You can just watch the show on the side. At most, you can help wave the flag and shout, so that She came to kill the old ape to avenge Liu Xianyang and vent her hatred.Her face was filled with tears and she was heartbroken. Wrinkling his tanned little face, he choked and said Mr.
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Chen Songfeng asked I heard that the blessed land under the jurisdiction of Nanjian State will be opened to the outside world this winter, allowing L 47887 dozens of people to enter.The old woman slapped the back of Ma Kuxuan s hand with a little more force and cursed You heartless little rotten maggot Even grandma won t tell the truth The young man chuckled, Grandma, you Don t worry, it s a good thing.
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Even Confucianism and the corrupt officials and wild historians will not be able to sit in this world, and they will definitely not be able to sit firmly.
That is still a catch. They also catch a fish, Taoist priest, but the two are different, right The young Taoist laughed and said suddenly, noncommittally, We can save people.You have to ask your neighbors and friends about this. Song Jixin curled his lips and turned to look at the sky.
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Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.