Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.
Con base en esto, Carolina Samsing, directora de Marketing para Latinoamérica de HubSpot, define cuáles son las ocho tendencias más importantes que deberán ser las inversiones primordiales para los negocios durante 2018.
Marketing de contenidos omnicanal y multiformato
Los datos hablan por sí solos: según el estudio de Demand Gen Report, 47% de los consumidores vieron entre tres y cinco formas de contenido antes de iniciar un proceso de compra. Por ello, las estrategias basadas en éste siguen siendo una de las claves para convertir visitas en clientes. En 2018, los equipos se harán más variados: diseñadores, expertos en radio, video, redes sociales y diferentes formatos se unirán con los estrategas de contenido.
En ese sentido, es prioritario invertir en una estrategia multiformato y multicanal donde el mismo contenido sea presentado en una variedad de canales y formatos para responder a las necesidades de los consumidores.
Personalización
El marketing masivo ha perdido terreno en un entorno donde las experiencias únicas son la norma para cada tipo de cliente. Las empresas deben dejar de lado el contenido estático y comenzar a invertir en páginas dinámicas que sean capaces de responder a las diferentes características de los usuarios gracias al contenido inteligente.
SEO en todos tus formatos
Probablemente la mejor inversión que puedes hacer para el 2018. Alinear la estrategia de SEO antes de comenzar a crear contenido nuevo será básico y, aunque los textos de tu equipo web y blogging ya esté optimizado para motores de búsqueda, ahora debes ir más allá: asegúrate de hacerlo también con los videos, imágenes, redes sociales, audio, etcétera.
Videos cortos
De acuerdo con WordStream, durante 2017, 90% de todo el contenido compartido por usuarios en redes sociales fue en formato de video. Es decir que ahora el desafío se centra en capturar a la audiencia en los primeros tres segundos y las marcas que no están usando video como parte de su estrategia de redes sociales deben comenzar ya. Lo indispensable: ediciones cortas, que funcionen sin sonido y llamen la atención inmediatamente.
Livestreaming está aumentando su relevancia
Del mismo modo que los videos, el contenido audiovisual en vivo también gana presencia, pues es una gran oportunidad para aumentar la interacción con usuarios, darle una cara más humana a la marca e integrar nuevos formatos a tu estrategia. Según Facebook, los usuarios comentan 10 veces más y pasan tres veces más tiempo viendo videos en streamings.
Automatización de procesos internos
Desde el año pasado, esto es una tendencia clave que ayuda, entre otras cosas, a optimizar tus procesos de marketing y ventas internos. Durante 2018, toda empresa necesitará recurrir a un CRM, ya que éste permite identificar oportunidades, generar plantillas automáticas de correos y programar reuniones con clientes a través de un clic de manera automática e inteligente.
Inteligencia artificial
Un paso más allá de la automatización, en temas de marketing, se trata de utilizar datos de comportamiento para optimizar tu sitio web y personalizar la experiencia de atención a cliente. Si bien la inteligencia artificial todavía puede ser considerada como algo “nuevo”, dentro de los próximos 12 meses la verás integrada a la mayoría de las herramientas que utilizamos diariamente.
Chatbots en atención a cliente
Los bots conversacionales son un muy buen ejemplo de cómo la automatización tendrá un gran impacto en la forma de hacer negocios en el 2018. Para los asistentes virtuales, este año el reto es lograr una experiencia, incluso, mejor que un típico servicio al cliente y permitir automatizar tareas repetitivas, para que los equipos de atención al cliente se centren en agregar valor.
Finalmente, “2017 fue uno de los años más activos en términos de nuevas tecnologías, tendencias y formatos en la industria de marketing; 2018 no será distinto por lo que te recomendamos estar preparado, invertir en la áreas claves y así adelantarte a estas tendencias, para no tener que ponerte al día después”, concluye Samsing.
La participación del ferrocarril en el transporte de carga en México ha crecido de manera continua y ha alcanzado niveles comparables con varios de los grandes sistemas ferroviarios del mundo.
La tecnología impulsará la industria del transporte aéreo del país y su primera muestra fue en el Aeropuerto Internacional de la Ciudad de México con Leo.
Superar los cuellos de botella en la cadena de suministro requiere un enfoque integral. Desde la identificación de problemas hasta la implementación de tecnologías y la contratación de personal adicional, las estrategias deben adaptarse a las necesidades específicas de cada empresa. La inversión en tecnologías innovadoras y la colaboración con expertos en logística son pasos clave hacia una cadena de suministro fluida y eficiente. Con un enfoque proactivo, las empresas pueden anticipar desafíos y garantizar un flujo continuo de productos hacia sus clientes.
La pirámide es un marco simple que ayuda a las organizaciones a argumentar cómo y por qué podrían y deberían cumplir con sus responsabilidades sociales. Intenta equilibrar los intereses propios de las empresas (ganancias) con su objetivo más amplio y virtuoso de ser socialmente responsable.
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Given the current situation in this world, it is really difficult to put it bluntly, but if the magic pot helps , maybe it can be solved.Dangerous, although there is no existence of the transformation stage, it is a lair where a large group of Nascent Soul level desolate beasts gather.
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She is the granddaughter of our dean. Her family has funded the orphanage until now.Tears fell drop by drop on the kneeling futon, and even wet a large part of the futon, she gritted her teeth 2025 Weight Loss Analysis: Does Drinking Apple Cider Help with Weight Loss?
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When several people rushed to the distance, they saw Lin Haoming fighting with two people.Captain, thank you less just now. Su Ji also took a deep breath and thanked Lin Haoming before confirming that the giant python was killed.
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It hasn t fully recovered, but it s enough to protect itself for the time being.Zu an said coldly You think she relied on You came out by yourself, and someone rescued you.
They already knew that Zu an had super level aptitude, but they still felt honored to be recognized by such a powerful being as Dayu.The Great Elder frowned After all, he has been named the regent now, so it s not good to just grab it.
Back then in Mingyue Academy, the sixth rank was already recognized as a genius, but here the sixth rank is only the lowest level of the public.After all, he is not a fairy, and he has never taken the elixir.
Hey, that s right, the Jinwu clan is reminiscing about the old days, why should I join in the fun.Zaan was a little happy But you just now You can t tell from your words.
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Zaan was also a little upset at this time, knowing that it was pointless to force her to stay, so he also left with a heavy heart.Next, other disciples came to the stage one after another, and their realm would be much lower.
I know many people s secrets about Mr. Lingfeng and the Duan family.Lin Xuan snorted coldly, then turned around and looked at the Keto + ACV Gummies: Celebs’ Secret to Quick Weight Loss
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Moreover, this is still under the condition of his full mobilization.Next to it, several disciples of Xue Fiend Hall also quickly stepped forward to stop it.
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Originally, seeing Lin Xuan full of confidence, they thought that the other party had some powerful killer move, but they didn t expect to see such a funny scene.The bloody incident that triggered revealed that he not only hated Lin Xuan, but also hated Murong Qingcheng who was beside Lin Xuan.
The warriors around looked terrified and quickly backed away.This lets it know that the opponent s strength is definitely not weak, and he is also a king.
At this time, another powerful team came outside the giant city.I m afraid he won t be able to recover in a short time.
But they knew that the strength of the other party was beyond their imagination.Angry Asura Hall is equivalent to angering Xuesha Hall in disguise.
Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.