Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.
Con base en esto, Carolina Samsing, directora de Marketing para Latinoamérica de HubSpot, define cuáles son las ocho tendencias más importantes que deberán ser las inversiones primordiales para los negocios durante 2018.
Marketing de contenidos omnicanal y multiformato
Los datos hablan por sí solos: según el estudio de Demand Gen Report, 47% de los consumidores vieron entre tres y cinco formas de contenido antes de iniciar un proceso de compra. Por ello, las estrategias basadas en éste siguen siendo una de las claves para convertir visitas en clientes. En 2018, los equipos se harán más variados: diseñadores, expertos en radio, video, redes sociales y diferentes formatos se unirán con los estrategas de contenido.
En ese sentido, es prioritario invertir en una estrategia multiformato y multicanal donde el mismo contenido sea presentado en una variedad de canales y formatos para responder a las necesidades de los consumidores.
Personalización
El marketing masivo ha perdido terreno en un entorno donde las experiencias únicas son la norma para cada tipo de cliente. Las empresas deben dejar de lado el contenido estático y comenzar a invertir en páginas dinámicas que sean capaces de responder a las diferentes características de los usuarios gracias al contenido inteligente.
SEO en todos tus formatos
Probablemente la mejor inversión que puedes hacer para el 2018. Alinear la estrategia de SEO antes de comenzar a crear contenido nuevo será básico y, aunque los textos de tu equipo web y blogging ya esté optimizado para motores de búsqueda, ahora debes ir más allá: asegúrate de hacerlo también con los videos, imágenes, redes sociales, audio, etcétera.
Videos cortos
De acuerdo con WordStream, durante 2017, 90% de todo el contenido compartido por usuarios en redes sociales fue en formato de video. Es decir que ahora el desafío se centra en capturar a la audiencia en los primeros tres segundos y las marcas que no están usando video como parte de su estrategia de redes sociales deben comenzar ya. Lo indispensable: ediciones cortas, que funcionen sin sonido y llamen la atención inmediatamente.
Livestreaming está aumentando su relevancia
Del mismo modo que los videos, el contenido audiovisual en vivo también gana presencia, pues es una gran oportunidad para aumentar la interacción con usuarios, darle una cara más humana a la marca e integrar nuevos formatos a tu estrategia. Según Facebook, los usuarios comentan 10 veces más y pasan tres veces más tiempo viendo videos en streamings.
Automatización de procesos internos
Desde el año pasado, esto es una tendencia clave que ayuda, entre otras cosas, a optimizar tus procesos de marketing y ventas internos. Durante 2018, toda empresa necesitará recurrir a un CRM, ya que éste permite identificar oportunidades, generar plantillas automáticas de correos y programar reuniones con clientes a través de un clic de manera automática e inteligente.
Inteligencia artificial
Un paso más allá de la automatización, en temas de marketing, se trata de utilizar datos de comportamiento para optimizar tu sitio web y personalizar la experiencia de atención a cliente. Si bien la inteligencia artificial todavía puede ser considerada como algo “nuevo”, dentro de los próximos 12 meses la verás integrada a la mayoría de las herramientas que utilizamos diariamente.
Chatbots en atención a cliente
Los bots conversacionales son un muy buen ejemplo de cómo la automatización tendrá un gran impacto en la forma de hacer negocios en el 2018. Para los asistentes virtuales, este año el reto es lograr una experiencia, incluso, mejor que un típico servicio al cliente y permitir automatizar tareas repetitivas, para que los equipos de atención al cliente se centren en agregar valor.
Finalmente, “2017 fue uno de los años más activos en términos de nuevas tecnologías, tendencias y formatos en la industria de marketing; 2018 no será distinto por lo que te recomendamos estar preparado, invertir en la áreas claves y así adelantarte a estas tendencias, para no tener que ponerte al día después”, concluye Samsing.
Descubre cómo tu empresa puede beneficiarse de un ecosistema logístico integrado y supera los desafíos de la #cadenadesuministro de manera eficiente y efectiva. Aprovecha el poder de una plataforma digital para mejorar tu logística y cumplir con las crecientes expectativas de los clientes.
La separación y clasificación del flujo de los materiales triturados hacen posible que los plásticos, metales y otros materiales puedan ser reutilizados.
Con los elementos de productividad aumentada, los datos de activos inteligentes y los robots, los minoristas están adoptando soluciones tecnológicas para mejorar dicha experiencia de compra.
En busca de los detalles más finos para fotografiar a sus hijos en momentos intensos y genuinos, en los que se capturen la esencia del momento y sea digno de mostrarse al mundo.
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This is the local fine wine he bought when he traveled to Fuyang County.No wonder Buddhism wants to cooperate with the Witch God Sect.
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You just said, what s the name of that young lady Xu Qi an summoned Li Lingsu and asked.Their crime is unforgivable.Senior, please punish these villains.
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Thank you uncle for your compliment.Li Miaozhen remained expressionless, as if such an insignificant matter was not enough to change her mood.That being said, Xu Qi an still held her little hand and passed the air blower.
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Therefore, the communication between the female relatives is left to Lingyue and Two sisters, Lingyin.Chai Mansion.Li Lingsu left the room and walked through the compound.
Most of the houses in the south courtyard are for storing books, weapons, and some utensils, and there is also an ancestral hall.If you don t mind, just use the bowl we drank from.
The sister in law opened her eyes wide, opened her mouth slightly, and her whole body was stiff, as if she had suffered an unbearable shock.If you don t rush, you will be punished with hundreds of batons, dismissed or demoted, it s not a big problem.
As soon as he appeared, the room was filled with a majestic and majestic atmosphere, as thick as a mountain and as vast as an ocean.Li Lingsu was riding on horseback He smiled.He didn t pretend to be Li Miaozhen anymore.
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Later, Caishi beheaded the Duke, and his reputation reached its peak.Such an interesting man, it s a pity to escape into Buddhism.
He killed the family of three in advance, which frightened Chai Xian and made him feel that the mysterious person he met that day was also a senior.But correspondingly, you shouldn t make it difficult for me, right What does the national teacher mean by this Xu Lang, I will give you a day to talk to Mu Nan Zhi and Li Miaozhen have divorced each other.
He walked out of the bedroom, breathing in the fresh air.Li Miaozhen stuck out her tongue, I m still practicing.
In the future, she will pay more attention to the Xu family, and she quietly put away her sense of superiority.That s right, Li Miaozhen almost covered his face with his hands in this familiar style.
Xu Qi an did not stop, and responded coldly Can talent be shared Li Shaoyun opened his mouth, speechless.Senior s eyes make me very uneasy.Li Lingsu asked.
In addition, I am also equivalent to being accompanied by dragon energy, and my luck will improve.There is no god, it seems to be sick.No, it s just been hollowed out Xu Qi said with peace of mind.
If you can t be ruthless, don t kill her at worst.He made up his mind and killed her.Have you chased me here Xu Qi an frowned and asked, What s the situation.
Xu Yuanshuang replied reluctantly, never revealing too much about what he asked.Buddhism has always cultivated oneself first, and then People.
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Dean, let me report to you on the recent work progress.I just said that nourishing the lungs means nourishing the kidneys, so if the kidney essence is not dry and the fire is not shining, the fetus will be healthy.
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They are only afraid that if things get too big, it will affect the reputation of their hospital.Du Heng didn t dare to interrupt, so he lowered his head and started eating.
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The most important problems are. Things like doors and windows can be repaired, but the walls and floors need to be completely renovated.First, your relationship isn t that big of a deal. Second, you re still getting a doctor s salary, and you re living a tight life.
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Du Heng held the washbasin with a depressed look on his face, Ms.Because the time Liao Quansheng mentioned happened to be when Wang Shuqiu stopped giving money to her family.
Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.