Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.
Con base en esto, Carolina Samsing, directora de Marketing para Latinoamérica de HubSpot, define cuáles son las ocho tendencias más importantes que deberán ser las inversiones primordiales para los negocios durante 2018.
Marketing de contenidos omnicanal y multiformato
Los datos hablan por sí solos: según el estudio de Demand Gen Report, 47% de los consumidores vieron entre tres y cinco formas de contenido antes de iniciar un proceso de compra. Por ello, las estrategias basadas en éste siguen siendo una de las claves para convertir visitas en clientes. En 2018, los equipos se harán más variados: diseñadores, expertos en radio, video, redes sociales y diferentes formatos se unirán con los estrategas de contenido.
En ese sentido, es prioritario invertir en una estrategia multiformato y multicanal donde el mismo contenido sea presentado en una variedad de canales y formatos para responder a las necesidades de los consumidores.
Personalización
El marketing masivo ha perdido terreno en un entorno donde las experiencias únicas son la norma para cada tipo de cliente. Las empresas deben dejar de lado el contenido estático y comenzar a invertir en páginas dinámicas que sean capaces de responder a las diferentes características de los usuarios gracias al contenido inteligente.
SEO en todos tus formatos
Probablemente la mejor inversión que puedes hacer para el 2018. Alinear la estrategia de SEO antes de comenzar a crear contenido nuevo será básico y, aunque los textos de tu equipo web y blogging ya esté optimizado para motores de búsqueda, ahora debes ir más allá: asegúrate de hacerlo también con los videos, imágenes, redes sociales, audio, etcétera.
Videos cortos
De acuerdo con WordStream, durante 2017, 90% de todo el contenido compartido por usuarios en redes sociales fue en formato de video. Es decir que ahora el desafío se centra en capturar a la audiencia en los primeros tres segundos y las marcas que no están usando video como parte de su estrategia de redes sociales deben comenzar ya. Lo indispensable: ediciones cortas, que funcionen sin sonido y llamen la atención inmediatamente.
Livestreaming está aumentando su relevancia
Del mismo modo que los videos, el contenido audiovisual en vivo también gana presencia, pues es una gran oportunidad para aumentar la interacción con usuarios, darle una cara más humana a la marca e integrar nuevos formatos a tu estrategia. Según Facebook, los usuarios comentan 10 veces más y pasan tres veces más tiempo viendo videos en streamings.
Automatización de procesos internos
Desde el año pasado, esto es una tendencia clave que ayuda, entre otras cosas, a optimizar tus procesos de marketing y ventas internos. Durante 2018, toda empresa necesitará recurrir a un CRM, ya que éste permite identificar oportunidades, generar plantillas automáticas de correos y programar reuniones con clientes a través de un clic de manera automática e inteligente.
Inteligencia artificial
Un paso más allá de la automatización, en temas de marketing, se trata de utilizar datos de comportamiento para optimizar tu sitio web y personalizar la experiencia de atención a cliente. Si bien la inteligencia artificial todavía puede ser considerada como algo “nuevo”, dentro de los próximos 12 meses la verás integrada a la mayoría de las herramientas que utilizamos diariamente.
Chatbots en atención a cliente
Los bots conversacionales son un muy buen ejemplo de cómo la automatización tendrá un gran impacto en la forma de hacer negocios en el 2018. Para los asistentes virtuales, este año el reto es lograr una experiencia, incluso, mejor que un típico servicio al cliente y permitir automatizar tareas repetitivas, para que los equipos de atención al cliente se centren en agregar valor.
Finalmente, “2017 fue uno de los años más activos en términos de nuevas tecnologías, tendencias y formatos en la industria de marketing; 2018 no será distinto por lo que te recomendamos estar preparado, invertir en la áreas claves y así adelantarte a estas tendencias, para no tener que ponerte al día después”, concluye Samsing.
Your road is destined to be different from others. Maybe we are just a scenery on your road, but
that s enough. Qing Yi said sadly. Don t say that, actually you
Ye Fei gently stroked Qing Yi with his big hand, and inadvertently raised his head, and suddenly his body froze involuntarily.Ahem, congratulations, Brother Ye. At this moment, Liu Qingyang s face trembled, and he said with a smile, Ye Fei had told him the identity of the alchemist, and just now the Yin Yang Sect disciple lost the Yin Yang knife, This must have something to do with a kind of fire within him.
His aura was not inferior to that of the former one.Don t talk about this. Do you still remember that the two of them held a wedding here later You took a rag and covered my head and asked me to be you.
The boss came up with a feasible solution. Little brother, I m Liu Qingyang.Shangguan Lingyun has been waiting in Licheng, Dongzhou, and finally killed the Holy Spirit Snake Lord.
This is an intermediate spiritual weapon. Not to mention the outer disciples, even the inner disciples don t have much.Come to think of it, this is really too much. I never thought that I could kill a powerful man from the seventh level of Shen Zang in this life.
Okay, I have activated underground spiritual power for you, a total of fifty.In addition to exchanging ideas, some powerful people will also be invited to give lectures.
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too high and can only be considered average.Go away, it s all your fault Wei Guangde was so angry that he could only vent his anger on He Jie, then turned around and left.
This is too precious, and I will never dare to accept it.Many inner disciples are like this. Senior Brother Ye, you are an alchemist, so you need to plant elixirs and herbs.
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you get to Wandan City. Lao Wang s voice became weaker and weaker, and finally fell into complete silence.
Why are you dazed Take action Wu Juan, who was beside her, couldn t help but shouted when she saw Ye Fei standing there in a daze.He is two realms apart, and his skills are definitely not bad.
Otherwise, once the news about the Tianji Dan Furnace Throne was leaked, the entire Ziwei Star Territory would go crazy, because after all, the value of the throne is no less than a Ji Dao Saint Weapon.Come here, is this interesting Ye Fei rolled his eyes inwardly.
There are many such situations, so it is not an abnormal situation.I don t know who made the move, but the opponent is very powerful.
Phew the flames suddenly rolled back, almost burning Ye Fei and Shangguan Xian er.It can be said that they are well informed. Earlier, that man Wang Kongxuan said something important happened in Qiongya.
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could be said to be riddled with holes and dilapidated.Alchemy Deep in the union, although the two law enforcement elders of the Yin Yang Sect were powerful, they did not dare to make mistakes, but they still said.
They take time. The only way now is to sacrifice your spiritual weapons and let them self destruct.You are simply desperate Seeing that Ye Fei s palm was red and overflowing with heat, this disciple of the Yin Yang Sect was also a discerning person.
Slaying the Holy Sword Style Ye Fei snorted in his heart, using his hand as a sword, he even used some of the Holy Sword Sword Style that he got on earth, using his arms to challenge the man s leg skills.Not to mention Ye Fei, it s him. If you want to see Lin Yu er, you have to Your ED May Be From This... [OrHuo75q9cQ]
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ninety people passed the exam.Yes, it doesn t seem big. Ye Fei could look inside his body and said honestly.
I don t know if Miss Moya has a partner. If not the would be alchemist who teased Moya spoke again.Besides, During this period of time, he has been secretly paying attention to Ye Fei.
I m fine, take care of yourself first. The woman in white said calmly.You lost Ye Fei pointed his finger at Wei Guangde s throat like a sword and said coldly.
Welcome the disciples of the Jade Girl Sect. Wa Huang Gong Jiao s delicate and soft voice came, and then everyone saw a group of stunning women flying in from the air.If it was really penetrated by him, I m afraid the fate will be the same as other disciples.
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reached in the heart.The sword elder slowed down the sword light, and all the hair on Li Yuanba s body stood up, because the mountain peak in front was shrouded in countless sword intents, and it seemed that he would be injured by the sword intent as soon as he approached.
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he was lucky. After walking for more than forty miles, he felt the fluctuations caused by the fierce collision of spiritual energy ahead.
If your spiritual roots are too weak, don t worry. You have been favored by Master Cui, and you will definitely be able to get started Gu Jia comforted softly, seeing that there was still time.Even if the attacks are continued, the spiritual energy will be consumed too much, and there is no talk of killing the monks stationed in the Wei family.
Brothers, we now have the advantage, why not fight them with all our strength Li Shiming looked at the monks of the seven sects and suggested.However, although the benefits generated by the high level and low grade spiritual fields are somewhat less than those of the Fu Lingzhu, they are still considerable for monks in the Qi refining stage.
This also allowed him to confirm that the connection between the computer room space and him was not something that could be discovered by ordinary methods of cultivating immortals.In a head on battle, his high grade magic weapon was unable to break through the defense of the fourth level Qi Refining monk, even if the opponent was using a high grade THIKA ROAD | Kasarani to Nairobi CBD Drive | The best Road in Kenya [jVOyTAUarPm]
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After one more month of seclusion, I saved this Foundation Establishment Pill.Senior Brother Zhao was extremely confident of killing Ge Tianqing in one fell swoop.
Everything depends on luck before the top level elixirs appear.Li Shiming breathed a sigh of relief. He won this battle, but it was not as easy as he imagined.
The strong wind will cause harm to the monk s body, and the spiritual power will be blown away by the strong wind.The magic circle materials can be traded at any time Yunze explained while looking at the list.
Just when he was about to study the newly acquired spell, there were footsteps outside the study.A famous senior brother and sister showed off their cultivation achievements in the hall, and were subsequently praised or demoted.
This was really a big trouble. He had been outside for a long time.Originally, the monks of the Wei family were unable to attack the outside of the formation because they lacked knowledge of the formation.
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Secret Book of Sword Demons use swords somewhat like ordinary masters, but there is a huge gap between the two.
Eagle Mouth Island is very important to him. The spiritual spring and low grade spiritual veins in the underground space are one of his secrets.Class method. From this we can see that the alchemy method given by Master Ma is not simple.
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were medical, and compared with Baili Jinyan s methods, there was still a big gap.It may be a secret method of a certain sect. At this moment, Li Shiming felt that Wuqueyi was a bit hot.
Different from the monks skills that are preserved on jade slips, those placed in this area are all preserved in the form of books.
the person who wins the pre selection will be sent to a place called the Secret Realm of Ten Thousand Spirits for training.Fortunately, Qingyang was already prepared for this.
No one would mind having too many spiritual roots. He wanted to see what he could do if he had six or even seven spiritual roots.His strength is still there. If he offends him, he will be left with nothing to lose.
He will probably be waiting outside Wulongtan, waiting for us to go out and catch everyone in one fell swoop to reap all the benefits.The city, Qinglan Pavilion and Wanshou Valley are all local snakes.
He was really overestimating his abilities. Although Demon King Zhuyi has heard from Demon King Xuanjia that this opponent is not simple, but no matter how simple you are, how can you be stronger than yourself, the demon king who is equivalent to the sixth level of Nascent Soul, a human monk Since you are so arrogant, don t blame me for being rude.
This kid deliberately concealed his aura. Could it be that he is also a late stage Jindan cultivator.My great grandfather was only Zi. A monk at the lowest level in Yan City, he could barely make ends meet by working as a guide for others, until he later met Senior Qingyang, who was very Conquer Erectile Dysfunction ASAP — nofap with Dr. Trish Leigh [UQ9_bKdRV-x]
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of the Wu family immediately said Why should your Zhou family decide Is it that our Wu family is weaker than your Zhou family We, the Wu family, are also determined to get the realgar, and I will pay for it with eighty two thousand underworld stones.It s up to you to decide on the matter of Master Qingjing.
Just as Qingyang used the wind control gourd to attack the second son of the Yang family, seven figures rushed out from the inner courtyard of the Yang family and headed straight for the gate.Of course, the Long Eyebrow Ghost King also understands this.
Qingyang didn t know the influence of the Valley of Ten Thousand Demons when he first arrived.You did it in the first year of junior high school, so don t blame me for doing it in the fifteenth year.
Duanmu Fei has already set his sights on him, how can he allow the murderer of the family to escape just like that Before Qingyang lowered the wind controlling gourd, Duanmu Fei controlled the spiritual weapon to kill the man in blood.Anyone who wants to take him away is taking away his life, which is absolutely not allowed.
No one knew that he did it, but he still left us alive, which shows that he still has some understanding of Ghost Valley.Looking at it now, the blood colored round wheel has long since lost its spiritual light, and it is even covered with small gaps, just like scrap metal that has been discarded.
Just find a way to scare away this bloodthirsty vine.Baimei Ghost King asked What happened What happened to your subordinate There was the Thousand Armed Ghost King s banner wrapped in it, and the golden elixir was Although the sixth level ghost cultivator fell to the ground, he was not contaminated by the yellow spring water in the swamp, and his life Day In The Life Of Losing Weight - Road To 300lbs [5V0k-4w05ni]
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First, the originally solid ground gradually turns into a swamp.But for Xiaotian Demon King, this is bad news. This kid was so powerful when he was at the first level of Nascent Soul, and he will be even more amazing in the future.
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as important as life, not to mention that the loss is not much, so he still shouted before The casual cultivators who wanted Dou Changzai to look good spoke one after another I m sorry, we were joking with you just now.Seeing that the bloody wheel was about to come, Qingyang s mind moved, and the three giant swords behind him separated into two, forming a dual element sword formation in the air and struck the bloody wheel, followed by another loud bang, followed by With the harsh sound of gold and iron clashing, the energy of the dual sword array was exhausted, and the two giant swords scattered.
When they gather together, their influence is many times greater than the range of the previous move.
But with the assistance of IBMz15, Li Yuanba found a breakthrough in the statue after a period of analysis, allowing his consciousness to enter the body of the statue.This is also understandable. The Shenxiao Thunder Bead can increase the power of thunder spells.
Here were another two hundred Yuanying mid level fourth grade high level elixirs.He encountered a total of two hundred puppet statues of the Great Monk Sword Cultivator, and harvested two thousand flying swords that contained the Great Monk s sword intention.
He felt the effect of the protective jade talisman, which formed a special barrier outside the body.When his life was threatened, a life saving thing in his body was activated independently.
Upon hearing this, Master Cui s figure flashed out of the flying boat, and then a sword light entered the water.When he bowed to express his thanks, Elder Ren didn t care what he thought.
This alone makes Jianyi Chongxiao Pavilion attach great importance to Great Venerable Hongfa.They were all thankful that they were not involved in the battle.
No matter it was the great monk or the monks in the middle stage of Nascent Soul, no one would ask him to participate in the battle.The divine foot power of this Great Venerable Hong Dharma is somewhat different from his divine foot power.
Li Yuanba did not refuse, he smiled slightly and walked into the space door.Perhaps there was a problem with the formation of this ancient ruins.
There was awe and deep fear in these eyes, some were in disbelief, and some were dissatisfied.It directly bounced the magic weapon from the mountain away.
In addition, if you make friends with Li Shiming, you can trade fourth grade spiritual tea of this quality at any time.He checked inch by inch, recording bit by bit on the IBMz15 on the main body, and all the details of the High testosterone meal [y6s9hm-eyC-]
hall were recorded.
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by Li Yuanba to many monks who mastered the magical power of Invisible Yuan Magnetic , and more than a hundred Nascent Soul monks were killed by the great monk Luo Pei.
As long as the battle line can be held, their lives will be saved.The Lingbao Black Water Sword killed the old monk on the spot with a flash.
Pieces of formation bases were taken out, and layers of formations were laid out.Li Yuanba opened his arms and looked at the countless trial sword lights flying towards him with a smile.
After a long time, the body of the horse headed creature from the late fourth grade hell disappeared.He flew out of the hatch and stood on top of the White Emperor Qingyun Boat.
One fifth of the value
Li Yuanba had no disciples, and even Li Shiming, the original body, also had no disciples.Li Shiming already had an idea, and he was going to teach the Tiangang Earthly Evil Killing Immortal Sword Formation to the weapon spirits in the future.
Master Qi deeply understood that the friendship back then was worthless in the face of the hatred between the two sects.This requires continuous refining of the same fourth grade elixir in the Fire Phoenix Cauldron, and the accumulated medicinal essence reaches a certain level before one can Mylyfe CBD Gummies [bGeN3Ibk_0i]
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1 nanometer and 1 nanometer for his usual operations in the computer room space.If you want to explore the hell cave in depth, you need to make this base safe and secure.
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in this state of cultivation, let alone use his energy to perform such delicate operations.However, this is not unexplainable. The combat power displayed by the great monk Luo Pei far exceeded the expectations of the great monk Mao Jing, making the threat level of the great monk Luo Pei to the Fuliu Sect even greater than that of the Wuliang Sect.
Ten Thousand Swords Peak is able to self restore the energy of the sword intention within the flying sword.I ve been looking for opportunities to get to know each other.
Li Shiming s consciousness swept over the three corpses, and he collected the corpses and the spiritual objects on them.
Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.