Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.
Con base en esto, Carolina Samsing, directora de Marketing para Latinoamérica de HubSpot, define cuáles son las ocho tendencias más importantes que deberán ser las inversiones primordiales para los negocios durante 2018.
Marketing de contenidos omnicanal y multiformato
Los datos hablan por sí solos: según el estudio de Demand Gen Report, 47% de los consumidores vieron entre tres y cinco formas de contenido antes de iniciar un proceso de compra. Por ello, las estrategias basadas en éste siguen siendo una de las claves para convertir visitas en clientes. En 2018, los equipos se harán más variados: diseñadores, expertos en radio, video, redes sociales y diferentes formatos se unirán con los estrategas de contenido.
En ese sentido, es prioritario invertir en una estrategia multiformato y multicanal donde el mismo contenido sea presentado en una variedad de canales y formatos para responder a las necesidades de los consumidores.
Personalización
El marketing masivo ha perdido terreno en un entorno donde las experiencias únicas son la norma para cada tipo de cliente. Las empresas deben dejar de lado el contenido estático y comenzar a invertir en páginas dinámicas que sean capaces de responder a las diferentes características de los usuarios gracias al contenido inteligente.
SEO en todos tus formatos
Probablemente la mejor inversión que puedes hacer para el 2018. Alinear la estrategia de SEO antes de comenzar a crear contenido nuevo será básico y, aunque los textos de tu equipo web y blogging ya esté optimizado para motores de búsqueda, ahora debes ir más allá: asegúrate de hacerlo también con los videos, imágenes, redes sociales, audio, etcétera.
Videos cortos
De acuerdo con WordStream, durante 2017, 90% de todo el contenido compartido por usuarios en redes sociales fue en formato de video. Es decir que ahora el desafío se centra en capturar a la audiencia en los primeros tres segundos y las marcas que no están usando video como parte de su estrategia de redes sociales deben comenzar ya. Lo indispensable: ediciones cortas, que funcionen sin sonido y llamen la atención inmediatamente.
Livestreaming está aumentando su relevancia
Del mismo modo que los videos, el contenido audiovisual en vivo también gana presencia, pues es una gran oportunidad para aumentar la interacción con usuarios, darle una cara más humana a la marca e integrar nuevos formatos a tu estrategia. Según Facebook, los usuarios comentan 10 veces más y pasan tres veces más tiempo viendo videos en streamings.
Automatización de procesos internos
Desde el año pasado, esto es una tendencia clave que ayuda, entre otras cosas, a optimizar tus procesos de marketing y ventas internos. Durante 2018, toda empresa necesitará recurrir a un CRM, ya que éste permite identificar oportunidades, generar plantillas automáticas de correos y programar reuniones con clientes a través de un clic de manera automática e inteligente.
Inteligencia artificial
Un paso más allá de la automatización, en temas de marketing, se trata de utilizar datos de comportamiento para optimizar tu sitio web y personalizar la experiencia de atención a cliente. Si bien la inteligencia artificial todavía puede ser considerada como algo “nuevo”, dentro de los próximos 12 meses la verás integrada a la mayoría de las herramientas que utilizamos diariamente.
Chatbots en atención a cliente
Los bots conversacionales son un muy buen ejemplo de cómo la automatización tendrá un gran impacto en la forma de hacer negocios en el 2018. Para los asistentes virtuales, este año el reto es lograr una experiencia, incluso, mejor que un típico servicio al cliente y permitir automatizar tareas repetitivas, para que los equipos de atención al cliente se centren en agregar valor.
Finalmente, “2017 fue uno de los años más activos en términos de nuevas tecnologías, tendencias y formatos en la industria de marketing; 2018 no será distinto por lo que te recomendamos estar preparado, invertir en la áreas claves y así adelantarte a estas tendencias, para no tener que ponerte al día después”, concluye Samsing.
En un mundo donde la agilidad y la anticipación son clave, los gemelos digitales de la cadena de suministro se están convirtiendo en herramientas indispensables para empresas líderes que buscan respuestas rápidas y efectivas ante la incertidumbre en evolución.
La compañía mexicana de TI, Intelisis, diseña y realiza soluciones integrales enfocadas a distintas verticales, y la de educación es el ejemplo de tener todo integrado para dar un servicio de calidad internacional.
19 mil quejas por robo de identidad se registraron durante el primer trimestre del año. Más de 325 millones de pesos fue el monto reclamado por este delito.
Following his order. Hundreds of people were clearly arranged and taken away from the scene by the detectives.I don t know how much time passed. Lin Beichen suddenly trembled all over, his slightly closed eyes trembled slightly and slowly opened them.
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Hu Norton s shout did not receive any response. The bell was still ringing, and the figure was still not seen.
Three groups. Bang At this time, a huge explosion sounded.Hua Hua The heavy rain fell like a waterfall. The rain showed no intention of stopping to take a break.
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Lin Beichen also laughed and didn t care. He studied thunder magic all day long.He took out his mobile phone and took a photo of the outline, and then sent it to the dormitory group.
Also, you won t be here tomorrow. Let s talk to the orphanage today.
Senior brother Wang Shiyuan, who came with him, saw the female cultivators from You Yuexian sect looking towards them, and hurriedly adjusted his clothes, and his breasts Pull it out, be proud of it.When he was only a few dozen miles away from Doukui Island, Ye Ling Kourtney Kardashian Gummies Sleep: A Comprehensive Guide to Better Rest with Lemme Sleep Gummies (uecLZ)
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a gust of mountain wind blew, and the shadow of the Youyan Demon Lord swayed in the wind, causing the White Elephant King in the formation cage to be stunned Demon Lord I haven t seen you for Does Kroger Sell CBD Gummies? A Comprehensive Guide to Finding the Best Products (QMnsY)
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The demon couldn t keep it off his face and hurriedly glanced at his master Ye Ling, Bingdie and other four spiritual beasts, hoping they wouldn t expose them, otherwise How shameless.
The four girls looked at their master with eyes full of tears.Now it is urgent. I m leading you to find a remote ravine where you can meditate and recover.
I always drink with Brother Ye. It s a pity that your cousin, the owner of Zuihua Villa, has gone back.You are free to roam Ye Ling suddenly turned around and saw that the visitors were none other than the two sisters Lu Binglan and Lu Xinmei.
It s good now. Once we meet the demon cultivator from the East China Sea, only you and I can deal with it.Ye Ling grabbed the side of the boat and looked outside.
Remember You need to bring more capable helpers. You are from the Dongzhuling Mountain lineage.Although each time is different and she is unfamiliar with these plants and trees, she still has experience.
Seeing Tang Die pointing at Ye Ling, Lin Yusheng s eyes widened Ye Ling said calmly Ye s pseudonym is Xie Xiu Muhan.Ye Ling continued to sit cross legged and meditate, absorbing the spiritual power of the disguise elixir.
He stretched out his ferocious fins, brewed a dark blue water ball, and spit it out Bo I heard a violent sound of water, the current surged, and the waves of the water ball exploded.You can live wherever you want Look at the many houses, courtyards, and attics in Moyun Village.
But then he saw his senior brother and second senior sister looking at him with expectant eyes, and naturally he couldn t let them down, so Ye Ling nodded Okay Let s go together Senior sister will go and inform old teammates, Lu Da Miss.When he saw that no one else was following him, Zhou Tong an turned pale and shouted Ye Ling Back then When I was in the Ancient Demon Sealing Realm, I heard that more than a dozen people went to the Lianshan Demon Sealing Platform.
And the green striped yellow toad is squatting under the peach leaf coral tree, staring at the ice butterfly and the red fire green tailed leopard that are coming again.What kind of elixir is this Ye Ling just asked casually, presumably because of the child s knowledge of vegetation, he could only describe its shape but not the reason.
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A helpless and bitter smile appeared on his face.
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m here just to make friends with you Mi Yi seemed to be very interested in Li Shiming and said with a chuckle.
Chapter content in the web version is slow. Please download the Haoyue Novels app to read the latest content.Their job was to build roads across mountains and rivers, build bridges, chop wood for fires, dig ditches and carry water, and build camps.
With his spiritual thoughts, his micron level perception is enough to detect any subtle changes in the alchemy furnace.In a real battle, it would not take such a long time to cause damage.
He was worried that there were some tricks left in the mustard seed ring, so he planned to wait for his master, the great monk Hu, to return in person before opening it.He sat next to the phantom dragon. The phantom dragon s body was twisting continuously, and the aura of dragon blood on it Understanding the Benefits of Social CBD Gummies for a Calmer You
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The formation mage has produced the formations of the Starlight Sea.If there is no means of detecting space fluctuations, and if there is no ability to decipher the cave formation, even if you know there is a cave here, you will not be able to find the location of the cave.
At that time, Qin Hu felt like five thunders were striking his head.He knew very well that once word spread about Li Shiming s alchemy ability, even if the reward proposed by Li Shiming was difficult to get, more and more Yuanying monks would come to Li Shiming to make alchemy.
You don t need to contact me, I will contact you with this contact card Old Ancestor Li waved his hand and said.When the time comes, let Li Yuanba enter the Green Field Cave to find resources.
This was the last glance of his life. Young Master, Mr.In addition to several fourth grade spiritual fruits and several fourth grade spiritual pills, a fourth grade corpse refining resource gave him some unexpected surprises.
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The situation in the cave was still unclear. It would be a pity if the battle destroyed anything.It will be a big deal if trouble occurs. Trouble Brother Hu continued.
The growth potential of the phantom dragon is huge.The prerequisite is to have enough cultivation resources, and the third level corpse refining resources are also extremely precious.
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Hu sat up in a daze, feeling a chill on his body, and there was a whistling outside.
The computer room space is equivalent to an independent small world, a space that has no connection with this world.Each time he refines an additional fourth grade elixir, he can accumulate an amount of Yuan for himself and his clone Li Yuanba.
When he arrived next to Li Shiming, he introduced the alchemy furnace in front of Li Shiming.
Even the screening rights in France have been sold, right He really doesn t have a theater in France Li Yanhong stared at Zhang Sheng with her eyes wide open.After all, Avery Tashi is a qualified film critic. He took a deep breath.
Everyone had different divisions of labor, and they didn t know what they were doing.Looking at the Taiwanese one, the unknown actor stood up excitedly and cheered Gao Hui suddenly stared at the professional judges on the stage.
Like rivers, big fish eat small fish, small fish eat shrimps, and those who cannot eat shrimps will starve to death.But after Zhang Sheng ended, he gradually became enemies.
After the banquet, the place was in a mess. Many villagers began to help pack things.Really Are you sure But he didn t feel tired. Not only did he not feel tired, but he was very energetic and even somewhat high spirited.
Finally, he lowered his head carefully and picked up the phone.You shouldn t have given Zhang Sheng s number to him.
Anyone who watches the videotape will die suddenly within one day There was another knock at the door.This data is the performance summary of China General Entertainment Company at Does Apple Cider Help Lose Weight? 5 Success Stories from 2025
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At the road intersection a little closer
Cai Sha also followed these security personnel to stop the villagers.What an ordinary face, but it really stands out from the crowd After Zhang Sheng worried about himself for a while, he pushed up his glasses, and then replied to Lin Xia with a text message.
Half of our life savings were burned by that small fire.Looking at the pages of Breaking the Sky , Zhang Sheng narrowed his eyes.
I hope you are grateful for these sufferings
After hearing this, Zhang Panpan was stunned for a moment.Ah What poster At the same time, he planned The time outside was only ten minutes different from the time in reality.
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At most, it is another income. Even though it is the setting sun, the skinny camel is smaller than the horse.But from Zhang Sheng s perspective now, this profession is pretty awesome.
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It was considered his second entry into the palace.
To put it bluntly, Gao Hui hopes to use movies such as Thunder , Three Kingdoms , Wind and Cloud to help set off Paging 1988.Every department in the team can move forward. Another department moves forward.
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Then the red carpet rolled out, and a young man in a tuxedo gently made an invitation gesture to him Get in the car, Mr.
Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.