Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.
Con base en esto, Carolina Samsing, directora de Marketing para Latinoamérica de HubSpot, define cuáles son las ocho tendencias más importantes que deberán ser las inversiones primordiales para los negocios durante 2018.
Marketing de contenidos omnicanal y multiformato
Los datos hablan por sí solos: según el estudio de Demand Gen Report, 47% de los consumidores vieron entre tres y cinco formas de contenido antes de iniciar un proceso de compra. Por ello, las estrategias basadas en éste siguen siendo una de las claves para convertir visitas en clientes. En 2018, los equipos se harán más variados: diseñadores, expertos en radio, video, redes sociales y diferentes formatos se unirán con los estrategas de contenido.
En ese sentido, es prioritario invertir en una estrategia multiformato y multicanal donde el mismo contenido sea presentado en una variedad de canales y formatos para responder a las necesidades de los consumidores.
Personalización
El marketing masivo ha perdido terreno en un entorno donde las experiencias únicas son la norma para cada tipo de cliente. Las empresas deben dejar de lado el contenido estático y comenzar a invertir en páginas dinámicas que sean capaces de responder a las diferentes características de los usuarios gracias al contenido inteligente.
SEO en todos tus formatos
Probablemente la mejor inversión que puedes hacer para el 2018. Alinear la estrategia de SEO antes de comenzar a crear contenido nuevo será básico y, aunque los textos de tu equipo web y blogging ya esté optimizado para motores de búsqueda, ahora debes ir más allá: asegúrate de hacerlo también con los videos, imágenes, redes sociales, audio, etcétera.
Videos cortos
De acuerdo con WordStream, durante 2017, 90% de todo el contenido compartido por usuarios en redes sociales fue en formato de video. Es decir que ahora el desafío se centra en capturar a la audiencia en los primeros tres segundos y las marcas que no están usando video como parte de su estrategia de redes sociales deben comenzar ya. Lo indispensable: ediciones cortas, que funcionen sin sonido y llamen la atención inmediatamente.
Livestreaming está aumentando su relevancia
Del mismo modo que los videos, el contenido audiovisual en vivo también gana presencia, pues es una gran oportunidad para aumentar la interacción con usuarios, darle una cara más humana a la marca e integrar nuevos formatos a tu estrategia. Según Facebook, los usuarios comentan 10 veces más y pasan tres veces más tiempo viendo videos en streamings.
Automatización de procesos internos
Desde el año pasado, esto es una tendencia clave que ayuda, entre otras cosas, a optimizar tus procesos de marketing y ventas internos. Durante 2018, toda empresa necesitará recurrir a un CRM, ya que éste permite identificar oportunidades, generar plantillas automáticas de correos y programar reuniones con clientes a través de un clic de manera automática e inteligente.
Inteligencia artificial
Un paso más allá de la automatización, en temas de marketing, se trata de utilizar datos de comportamiento para optimizar tu sitio web y personalizar la experiencia de atención a cliente. Si bien la inteligencia artificial todavía puede ser considerada como algo “nuevo”, dentro de los próximos 12 meses la verás integrada a la mayoría de las herramientas que utilizamos diariamente.
Chatbots en atención a cliente
Los bots conversacionales son un muy buen ejemplo de cómo la automatización tendrá un gran impacto en la forma de hacer negocios en el 2018. Para los asistentes virtuales, este año el reto es lograr una experiencia, incluso, mejor que un típico servicio al cliente y permitir automatizar tareas repetitivas, para que los equipos de atención al cliente se centren en agregar valor.
Finalmente, “2017 fue uno de los años más activos en términos de nuevas tecnologías, tendencias y formatos en la industria de marketing; 2018 no será distinto por lo que te recomendamos estar preparado, invertir en la áreas claves y así adelantarte a estas tendencias, para no tener que ponerte al día después”, concluye Samsing.
Desde nuestra perspectiva como compañía, el 2017 solo fue una muestra de los éxitos que nos esperan el siguiente año, ya que seguramente seguiremos presenciando la consolidación del e-commerce
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Especially after Lei Jun s death, he is extremely valued and is expected to become the successor of the next master of Fenglei Sect.Even the ancestors who transformed themselves into gods may not all have a sacred weapon.
Xing apologizes Then, Ben Zhenjun can come forward to save your life, and let you join the Cangshan Xing first class sect Tianwai Sect In the eyes of Ye Tianzhenjun, his conditions are already extremely generous.Boom Sure enough, in the next moment, the Fire Cloud God Lord forced his way into the secret realm of the Liu Yan God Lord s cave, directly causing a violent backlash in the formation.
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which are also valuable. Who is so lucky to get Tianyuan Pavilion For a moment, everyone looked around, angrily checking to see which immortal sect or genius of a major force, or a great cultivator at the peak of the Nascent Soul stage, was not here After all, everyone knows that those who reach the last level of Scarlet Flame Pavilion are all talented people or great monks at the peak of the Nascent Soul stage It should be little brother Lu Ziji
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I am Zhang Hai, the disciple of Po Yuan Sect s great elder.As for why Gou Rui was so worried, Lu Yu was a little thoughtful.
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In an instant, everyone took action, trying to break the restriction and enter the Scarlet Flame Pavilion.
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looked at Lu Yu s body carefully, as if she couldn t get enough of it.Just travel as far as possible As long as Lu Ziji s position is locked, Lu Ziji will have nowhere to escape This sect leader will definitely kill Lu Ziji with fellow Taoists from the other six major immortal cultivating sects.
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consumed, and a lot of them were consumed.This is not the first time that Wuhua Sect and Shenghua Sect have assessed and recruited disciples, and it is not a strange thing There is something more important now than Wuhua Sect and Shenghua Sect s assessment of disciples At this point, the man still said He carefully used a soundproofing method, but naturally he couldn t hide Lu Yu s eavesdropping, or he couldn t use eavesdropping.
After hearing that Lu Ziji had done such an earth shattering thing, the lord of Jingshui City, Shao Mufeng, didn t react for a long time, and was dumbfounded.It s simply appalling Especially those who are strong, know the art, and even know how difficult it is for Lu Ziji to easily defeat the killing moves of the immortal Gu God and the Snake Dragon Ancestor, but not kill them both.
However, when the cup of tea entered his stomach, He Yaner s expression suddenly changed.Damn it Who is that kid How dare you be so domineering This is our Shuijing Sect s territory You Xian spoke angrily, his face turning extremely ugly Jingshui City was within their Shuijing Sect s sphere of influence, but they were forced to flee by outsiders, which was a disgrace.
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That kid is only at the early stage of the Golden Core stage, why is he so tyrannical Ding Heng was furious and couldn t believe that he, a dignified elder of the Yuan Ying stage of the Thousand Blade Sect, was actually beaten to pieces by a casual cultivator at the early stage of the Golden Core stage.
Jiang Yuebai has no background, no one to guarantee him, and cannot get the qualifications of a dragon hunting team.Jiang Yuebai shook his head slightly, indicating that she was fine, but the poison on her body was difficult to cure.
There were 50,000 high grade spiritual stones in it to replenish her.The white deer lowered his head impatiently, and his antlers were like shovels for the group of little grass demons to shovel into the insect valley.
I tried to pick it up, but the leaf suddenly exploded with considerable power.Dragon God Transformation was built to deal with this situation, so it is reinforced with dragon energy to get the right treatment Sure enough, after the dragon energy was reinforced, as the cracks in the golden elixir continued to increase, the waves of power impact no longer tore through the Dantian wall.
From a distance, he concentrated his demonic power and spiritual thoughts on the center of his eyebrows, visualized the moon in his heart, and broke through the barrier again.Jiang Yuebai didn t know which clan he should be considered now.
Let them go, there really isn t much time left for me, so cut yourself into three sections, concentrate on three uses, and start learning
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Let s go, the top of the tree should not be far away.The invisible aura collided with Jiang Yuebai s spear force in the air, causing sparks to fly.
There was nothing Luo Chen could do about this matter.This county will now send a letter to the governor of the state and ask him to tell Cao Cao.
When Akihito saw this, he did not show any weakness at all, and even raised his foot and kicked Sima Yan s body violently Give it back to you With a bang , Sima Yan s body was kicked and flew straight towards Sima Yan s house.In an instant, only five of the twenty guards were left, and each one was injured.
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a straight face, This money was given by my father to buy me medicine.And over there Luo Chen and others who came from the west were relieved when they saw that the caravan was fine.
Charge Charge Kill out There were wolves in front and tigers in the back.Is there anyone else Quick Grab those two Yao sisters and the musicians and singers The middle aged man roared and rushed out of the door.
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After feeling the power of the first class initial state, Luo Chen smiled bitterly again.After finding the murderer, I went to find this person to fulfill my son s wish, but I didn t expect that this person actually killed my son.
The whole building feels heavy and ancient, with a hint of violence.Luo Chen followed the waiter to a room on the third floor of the restaurant.
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I don t know what to call this general What do you want from me Luo Chen stood up, held his hands in front of the visitor and smiled.Assholes Who told you to grab things here Young Master Zong, who arrived later, looked at the chaotic bandits with a sullen face, and then sternly said to the one eyed Discover the Key to Shedding Pounds in 2025: Weight Loss Apple Cider Vinegar Revealed
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Knowing that Luo Chen had cured Princess Mingyue, he didn t think that Luo Chen really only had two pills for meridians.They turn a blind eye to the escort teams passing through their territory and flying the Longwei Escort Bureau s escort flags, and let them pass.
She said she didn t want a way to break through. She just asked the mountain master to keep her secret and let her leave with Gui Mian.Even though Bai Jiuyou said so, Jiang Yuebai was still convinced that Qi Siheng 7 Science-Backed Weight Loss for Women with Menopause Benefits
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When did she change her clones Or is it the clone from beginning to end Fight him Outside the venue, people with probing skills activated their spells, but there was still no trace of Jiang Yuebai.Hearing that Jiang Yuebai wanted to rescue Xie Jingshan, the three legged golden bird refused.
I can use only ordinary fire spiritual energy without triggering the earth evil fire.When it arrived and found that the three mile radius was already densely covered with the roots of small Expert Review: The Evidence-Based Impact of Wegovy for Weight Loss Analyzed
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She hasn t done anything bad in the past two years.The elixirs here felt very ancient to Jiang Yuebai.
He grabbed the mane on the dragon s head with one hand and was thrown so that his whole body swayed.You all should be careful. Jiang Yuebai condensed a layer of body protecting Qi, and carefully slid down through the broken hole.
The strong air flow surged around, and Dongqiao, Tianyou and Fuyu were forced back by the violent force.Jiang Yuebai didn t encounter many little grass demons along the way.
If you die, you will have no chance. The little horned dragon was shaking all over, with tears Improving Sleep Quality with Purna Sleep Gummies: A Comprehensive Guide (yrvJq)
streaming down his face.Wearing ice silk gloves, he used a special tweezers to pinch out a peanut sized, purple, soft, water like insect from the head.
From my father, I learned a lot of time management techniques.Thanks to the Ning s Talisman and the Feng s Talisman I obtained before, I was able to improve the Divine Hidden Talisman and the Turtle Breath Talisman so that I could sneak in smoothly.
Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.