Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.
Con base en esto, Carolina Samsing, directora de Marketing para Latinoamérica de HubSpot, define cuáles son las ocho tendencias más importantes que deberán ser las inversiones primordiales para los negocios durante 2018.
Marketing de contenidos omnicanal y multiformato
Los datos hablan por sí solos: según el estudio de Demand Gen Report, 47% de los consumidores vieron entre tres y cinco formas de contenido antes de iniciar un proceso de compra. Por ello, las estrategias basadas en éste siguen siendo una de las claves para convertir visitas en clientes. En 2018, los equipos se harán más variados: diseñadores, expertos en radio, video, redes sociales y diferentes formatos se unirán con los estrategas de contenido.
En ese sentido, es prioritario invertir en una estrategia multiformato y multicanal donde el mismo contenido sea presentado en una variedad de canales y formatos para responder a las necesidades de los consumidores.
Personalización
El marketing masivo ha perdido terreno en un entorno donde las experiencias únicas son la norma para cada tipo de cliente. Las empresas deben dejar de lado el contenido estático y comenzar a invertir en páginas dinámicas que sean capaces de responder a las diferentes características de los usuarios gracias al contenido inteligente.
SEO en todos tus formatos
Probablemente la mejor inversión que puedes hacer para el 2018. Alinear la estrategia de SEO antes de comenzar a crear contenido nuevo será básico y, aunque los textos de tu equipo web y blogging ya esté optimizado para motores de búsqueda, ahora debes ir más allá: asegúrate de hacerlo también con los videos, imágenes, redes sociales, audio, etcétera.
Videos cortos
De acuerdo con WordStream, durante 2017, 90% de todo el contenido compartido por usuarios en redes sociales fue en formato de video. Es decir que ahora el desafío se centra en capturar a la audiencia en los primeros tres segundos y las marcas que no están usando video como parte de su estrategia de redes sociales deben comenzar ya. Lo indispensable: ediciones cortas, que funcionen sin sonido y llamen la atención inmediatamente.
Livestreaming está aumentando su relevancia
Del mismo modo que los videos, el contenido audiovisual en vivo también gana presencia, pues es una gran oportunidad para aumentar la interacción con usuarios, darle una cara más humana a la marca e integrar nuevos formatos a tu estrategia. Según Facebook, los usuarios comentan 10 veces más y pasan tres veces más tiempo viendo videos en streamings.
Automatización de procesos internos
Desde el año pasado, esto es una tendencia clave que ayuda, entre otras cosas, a optimizar tus procesos de marketing y ventas internos. Durante 2018, toda empresa necesitará recurrir a un CRM, ya que éste permite identificar oportunidades, generar plantillas automáticas de correos y programar reuniones con clientes a través de un clic de manera automática e inteligente.
Inteligencia artificial
Un paso más allá de la automatización, en temas de marketing, se trata de utilizar datos de comportamiento para optimizar tu sitio web y personalizar la experiencia de atención a cliente. Si bien la inteligencia artificial todavía puede ser considerada como algo “nuevo”, dentro de los próximos 12 meses la verás integrada a la mayoría de las herramientas que utilizamos diariamente.
Chatbots en atención a cliente
Los bots conversacionales son un muy buen ejemplo de cómo la automatización tendrá un gran impacto en la forma de hacer negocios en el 2018. Para los asistentes virtuales, este año el reto es lograr una experiencia, incluso, mejor que un típico servicio al cliente y permitir automatizar tareas repetitivas, para que los equipos de atención al cliente se centren en agregar valor.
Finalmente, “2017 fue uno de los años más activos en términos de nuevas tecnologías, tendencias y formatos en la industria de marketing; 2018 no será distinto por lo que te recomendamos estar preparado, invertir en la áreas claves y así adelantarte a estas tendencias, para no tener que ponerte al día después”, concluye Samsing.
Aeroméxico detectó la oportunidad de incrementar su visibilidad orgánica y, de la mano de Elogia, aprovechó la migración a un nuevo esquema de sitio y sacar el mayor provecho de su contenido.
Un estudio mundial calcula que la demanda por profesionales en el área es superior a la oferta en una proporción de 6:1. Otros predicen que la relación podría ser más drástica: de 9:1.
No, no, my child still has to take an exam. Please, doctor.He can only step on so many tricks for his family members and director.
Du Heng couldn t tell whether he was happy or unhappy.What outcome Du Heng didn t know either, but he understood that it was really important now.
Du Heng remained unmoved and held the man s clothes tightly, Don t be impatient, our hospital is inside.That s okay. With Du Heng s reply, the logistics person left, and he was going to inform him of this decision.
But Du Heng was a little girl Her teacher initially said that my sister and my brother in law had to pay more attention to the child and that it was caused by neglect of the child.After all the medicinal materials were separated, Du Heng frowned.
But then I went to see him again and found out that he was not a doctor from a clinic, but just a doctor from a health center.Du Heng saw that Zhao Xinfang was in good condition, so he started to gossip and asked casually, Xiao Fang, what does that girl do just now Upon hearing this, Zhao Xinfang felt a little embarrassed and said nonchalantly, She is the general ledger of our warehouse.
Du Ping put the empty bowl in Du Heng s hand, See if you can do it, scoop out a bowl for me too.He assisted Wu Buwei beside him. After all, a good doctor cannot be judged by listening alone.
The two aunts said, Uncle and aunt, if you have nothing to do, please come back.Du Heng saw that the man s expression was wrong, so he quickly ran two steps and stopped the charging woman.
Wang Shiyuan went to a technical school and was good at repairing cars.Doctor Du, what s the situation now Do you still need us here Deng Jia almost told Du Heng openly that if nothing happened, we would evacuate.
The frequency of urination has not increased, but remains at six or seven times a day.Smelling the familiar scent of the beauty in his arms, Du Heng was also a little excited, Didn t I say I would come back the day after tomorrow Why did you come back today After hugging her excitedly, Wang Shuqiu quickly let go.
To this day. You re talking nonsense. The girl shouted excitedly. Du Heng didn t want to quarrel with her, and he couldn t quarrel with her.Snapped Lu Zhongjiang clapped his hands fiercely, The dean s method is very good.
If you have other ideas, how can you bring Qiuqiu to live with you Then what do you mean You re just pushing back and forth.What about your bowel movement Is it smooth No, I only go to the bathroom every four or five days, and I m a bit constipated.
Hang it up. Find a conspicuous place in the hall to hang it up.Dong Yuezhang was also very helpless. He was worried about Zhu Minyan s experience.
Due to hydrogen cyanide poisoning, Du Heng suspected that someone had poisoned him, and the biggest suspect was Du Bing s family of three.He actually prepared tools for the second time, what does he want to do Uncle and aunt, can you give me an explanation Um Silent, the two of them shut up at the same time, and after more than ten seconds, they said, Yuanyuan is still young, too Impulsive, you are a sister, so just forgive him.
How could he possibly inquire about other gossips. By the way, the best app for reading and listening to books is Mimi Reading.Therefore, after Du Heng finished speaking, he could still accept this theory.
Why is there so much trouble in this disease Who is showing it to him The old man was unconvinced, Did I say something wrong If you have the ability, you can find out the problem yourself.to make room for Du Heng and Wang Shizhen, I m not happy.
Yu Haiting continued on the road, Originally, I thought about giving first aid training to us, but the First City Hospital didn t like it and didn t worry about it.This really has nothing to do with flattery. Xu Pinglin said with emotion, In the past, although there was a Chinese medicine doctor in our department, he didn t pay much attention to it.
Now when I came to find Du Heng, I also saw what happened about Pei Jihua in the newspaper, but Du Heng could only say sorry.When he arrived at the little girl s side, Du Heng squatted down, reached out his hand, and said with a smile, Hello, I m your uncle s classmate.
After finishing the meal, seeing that the time was almost up, Du Heng and Yang Wei got up and walked to Yang Yuansheng s house, while You Fang quickly packed away the finished dishes.As soon as I turned around, I saw a familiar figure jumping into my arms.
If you are not convinced, let them come to me. If it is allowed to develop like this, it will eventually become a trend.Du Heng wanted to ask some basic information. Wang Shizhen would bring the infectious disease report card later and he would need to fill it out.
When the two were getting things ready, Wu Shengnan He happily brought tea to the two of them without saying a word.Maybe the male doctor had warned her, but after the female family member came in, she walked straight to her mother.
He wants to make the person who accuses him feel pain.That s it. Du Heng was a little helpless and sighed softly.
Wu Buwei nodded, Okay. After saying that, he left the consulting room.But leaning on his office chair, he felt that he had become much lazier and not as motivated as before.
He trembled twice and wanted to get angry, but suppressed it.Director Chen doesn t know much about Chinese medicine, so I don t feel comfortable boiling medicine in this hospital.
Du Heng smiled, Are you sure Wu Buwei was stunned. Is it wrong He lowered his head and thought again, yes, Aconite replenishes fire and yang, and mainly treats the deficiency of heart yang.Although Du Heng s ability is now enough to solve the family s financial problems, the eldest brother has the most traditional and old fashioned thinking of the older generation.
After a good sleep, looking at the sky getting dark outside, Du Heng washed and tidied up, then picked up his things and went out.Du Heng saw that Han Yujian was actually happy, and he couldn t express what he felt in his heart.
Gan Yanfang s sudden appearance made Du Heng slightly stunned.This needs to be mentioned. For Du Heng, as long as he finds an anesthesiologist to perform local anesthesia, he can do it anywhere.
She was thinking that if she had not received Du Heng s treatment at that time, but had received chemotherapy, then even if the tumor was really eliminated in the end , but the final appearance will definitely not be what it is now, let alone that she can go to school immediately.People, let them all come to the health center to get some of this ointment you mentioned.
Zhou under Cui Guanghai s puzzled eyes. Ms. Zhou s home is in the city center, and it is very big.He is so careless that he even dares to go to the lake for patient examination.
This is also a common problem for most doctors. They judge others by themselves.The first person to speak was Yu Haiting, There are many types of skin diseases, and the causes of their onset are also diverse, such as scabies, fungal diseases, bacterial skin infections, etc.
Dull pain in the right hypochondrium with no fixed location, accompanied by dry and bitter mouth, anorexia and greasy food, normal stool, and yellow urine.The Khan Technique can really turn the tide of defeat, save people s lives, and have the effect of bringing the dead back to life.
After talking to Li Jianwei, he changed into his work clothes, took the small bag with the scraping board and ointment from his bag, and walked to Wu Shengnan s ward.It s definitely too late, and at most we can only save half of our legs.
How old are you Let me tell you, if I pierce it wrong, I won t do it.It seems that there is pride, worry, distress, and deep sadness.
But he didn t say much and just opened the door and got in the car.It s hard to say whether that prescription can also cool blood and remove blood stasis and clear away dampness and heat.
Running to the ward, Zhu Minyan s mother stood blankly beside the door, and beside the hospital bed were Wang Lili and others.In other words, these people didn t give him a chance to use them.
Du Ping still had a dark face and slapped Du Heng s flattering arm away, How much did it cost Hey, you should take a look first, money doesn t matter, the main thing is It s grand, I like it.Doctors and hospitals only treat illnesses and save people, why do they have to make it so complicated.
When he looked again, Lan Changhua on the ground sneezed again, then opened his eyes unsteadily, his eyes full of confusion.Don t be afraid to carry it. Now he looks like a teacher, but he is usually arrogant.
But Du Heng didn t say anything. Now he is only filled with envy.If he calls you now, he must have encountered something difficult.
If the problem of weak spleen and stomach is corrected, then Let s prescribe another prescription for replenishing kidney essence, shall we After listening to Du Heng s words, the boy s father once again had a troubled look on his face, Doctor, my family is out of town, and I have a half year old child at home.
It is estimated that the top of the brick is allowed to let the horse jump.He was already prepared to be scrutinized and questioned.
Wu Buwei s words were obviously illogical. Du Heng did not speak, but looked at Wu Buwei with encouraging eyes, encouraging him to express his thoughts.Combined with the oral prescription I give you, others can recover in three months.
But Wu Shengnan s father did not. He suddenly spoke, and he had to speak.When she saw the guest, she immediately put on a smile and said, Just a moment.
The eyes of the female doctor who was blocked by the electric prod were dull, and she covered her mouth with both hands.After another busy time, several people sent Zhu Fanzhong to Dong Yuezhang s car.
The unhappiness caused by Yang Yuansheng s incident was also washed away a lot.Du Heng shook his head at her, signaling her to stop talking and just continue listening.
The most important thing is that before that, Du Heng didn t hear anything outside at all.This is the amount allocated to us, and the hospital and departments won t withhold any of it.
It seemed that he had forgotten who Du Heng was. Who are you looking for Du Heng gently twitched the corner of his mouth, I was.
The doctor Mr. Wu called over, my name is Du Heng.He was surrounded by energetic young people, all of whom were full of vigor.
If my aunt hadn t called me, I wouldn t have known.Dean, just ask the First City Hospital to pick him up.
After the vomiting was over, Wang Lili helped her clean the residue from the corners of her mouth, and Zhu Minyan lay flat on the hospital bed again.No problem, I will find one tomorrow. Zhu Fanzhong called me and asked me to find one tomorrow.
There was nothing on the mountain, and Du Heng didn t bring anything with him.
Are you running out of strength The girl saw that although he was drooling, but he didn t make a move, she directly picked up the bowl and chopsticks and fed them to his mouth.After running for an unknown amount of time, he finally stopped, as if he was extremely tired, and immediately collapsed.
With such an obvious flaw, Meng Jingzhe didn t relax at all.Therefore, when Ye Shenglan deals with him, he needs to weigh repeatedly.
The young officer was sitting on horseback.Although he couldn t understand the dialect of the Western Regions, he could tell from the shouts from the crowd that the group of Buddhists from the Western Regions were very satisfied with the imperial court s arrangement.Jia Luoshu looked arrogant and domineering, and said From this point of view, converting to Buddhism is the only way for you to survive.
All the deeds he has done along the way, he has unknowingly obtained one of the qualifications to be promoted to the god of war.Xu Qi an is now a half step Martial God, he should know how to take the other half step.
When seeing Wei Yuan, she forgot to bring Zhong Li, causing her to be hit in the waist by Xu Lingyin who was running around with her eyes closed, and two ribs were broken.He is our last hope, so delaying time and waiting for him to return is Dafeng s only choice.
The opponent is Chaopin, and when you can t figure out what Chaopin wants to do, then you are in danger.He has no heirs, so he is inhumane.Doesn t the big house have lost his incense.
This is the carving knife of a Confucian sage Lina said.Jinghe Jianzun s sword was fiercer than a sword, and Qishan Immortal Venerable was not strong in combat, so he was naturally no match for Jinghe Jianzun at this time, so he could only chase in the direction Meng Jingzhe was away from.
Moreover, at that time, I am afraid that there will be rumors among the market that women proclaim the disaster of the emperor.But Long Yinjian just snorted coldly, and approached Meng Jingzhe two more points, expressing his dislike for Yunxi.
A naked upper body, burly and strong, with a thick snake tail on the lower body, no weapons in both hands, and a pair of eyes scarlet like snow.The reason why Chu Yuanzhen was chosen to monitor it was because he had fragments of earth scriptures to send messages, and he could fly with a sword, coming and going like the wind, and he was very mobile.
Master, have you recovered Meng Jingzhe looked at the master who finally recovered his human body with surprise.Hand it over, said the masked man.You are so capable, take it yourself Meng Jingzhe simply smashed the jar.
The curtain wrapped in Huang, and disappeared on the devastated island of gods and demons.Then, every pore of his body sprayed out blood mist, the blood essence burning all over his body, and the power penetrated all the limbs and bones.
The one I love the most is Lin an.She is a lotus flower that grew out of the mud.Meng Jingzhe had a deep understanding of the eight sentences that the divine master read to him, which coincided with the way of yin and yang, so he was able to gradually cultivate and contribute from it quantity.
But after these vines approached, they seemed to have stopped, as if they didn t know what to do.But he didn t retreat, but used a more ferocious method to pounce on Axi.
The woman smiled lightly, and her whole body was like a hundred flowers blooming immediately.Why are you afraid of a fake unicorn After the man in the mask scolded, those sky spiders seemed to wake up suddenly, and rushed towards Meng Jingzhe bravely again.
After all aspects were arranged, Xu Qi an returned to the core issue Promoted to Valkyrie Regarding this point, he has two methods, one look through the classics of Si Tianjian to see if there are any clues left by the prisoner.However, before the temple is built, you can only live in tents at the foot of the mountain.
The empress said, when Jiazi was playing monsters, the third grade King Kong was just cannon fodder.Li Lingsu wanted to read the contents of the letter very much, but Xu Qian deliberately guarded against him and took every chance he had.
However, Li Miaozhen himself kept this secret and never mentioned it, so the guess is just a guess, not confirmed.The little mare was obediently eating the concentrated feed, when she saw Xu Qi an approaching, she let out a long hiss and poked her head over to express her desire for affection.
He looked in the direction of Si Tianjian from under the eaves, and saw the setting sun like blood, there was not a single white cloud in the sky above the Star Observatory, but there were rippling clouds condensing around.He felt emotional in his heart, the window suddenly cast a shadow, Luo Yuheng stepped on the void, stood by the window, blocking the light, and looked at him coldly Aren t you leaving Xu Qi an immediately came back to his senses, if he didn t leave, the other two Arhat King Kong would arrive soon.
He turned his head and looked at Chai Lan beside him, with a gentle smile I found the meaning of living, but it s just a dream.Of the younger generation, only Ji Xuan is present here to interest her.
There is so much hatred, there is no need to persevere in chasing him down.Shenshu said huh The energy mechanism is so majestic, the foundation is very solid.
It is said that this rod was personally refined by the second rank warlock in Qianlong City, and it was a magic weapon for the heirs to defend themselves, so it was destroyed like this.What do you mean What do you want to ask In the surprised expressions of everyone, Li Lingsu said Senior I have two doubts, and I would like to ask Aunt Chai to answer them.
This sentence caused panic among the Buddhist monks.Gongsun Xiangyang was stunned for a long time, then looked at Li Lingsu belatedly Just now Li Lingsu nodded The one just now is Senior Xu.
Or pay attention secretly, but do not recognize each other in person or face to face as an enemy or because of complex emotions, they have not thought about how to deal with the relationship between the two parties, but simply want to see each other.The extravagant and luxurious attire made her one of the most stunning.
Yu me and Hong Mian are in charge of fighting.Ji Xuan gave orders in an orderly manner, and the arrangements were well organized.Miao Youfang tentatively said So.Xu Qi an replied If the dragon energy keeps scattered outside, the collapse of the dynasty Sooner or later.
This is what we discussed in advance, so that it will not affect her.She was tall, with plump lips, bright eyes, and a delicate face.
At this moment, the white tiger sensed the crisis of death, and its instinct for survival surpassed the pain.An an, the orange cat under the window, sank in his heart.
Just as he was about to refuse, he saw this mediocre woman stretching out towards a man with the same ordinary face.The sound of crawling water came to my ears.It was different from the sound of normal water flow.
No matter how difficult it is for Taoism to dominate the world, yin methods will naturally disappear.No problem After the screening, Zen Master Jingxin said.
Army.Yes, Xu Yinluo has only been practicing martial arts for more than ten years, which is much better than those of us who have practiced for decades and have not stepped into the fourth rank.One said he hadn t noticed it, and the other said he hadn t seen it.
Oh, when you didn t see it.Xu Qi an replied.When he poisoned the body of the middle aged monk, he also planted the sub gu of love gu.But these are also good, the legend of the follow up Yuyang Pass, and the feat of killing the king.
The angry personality really doesn t want to double cultivate with him.Shi Shiran walked into the casino.It gives people a lean and shrewd feeling.
Since you don t want to say it, I won t make it difficult for you.Because Chu Caiwei s level is too low, she is not qualified to accept apprentices on behalf of her teacher, so she has no factions.
That group of people was more sensitive and cautious than he imagined.He is my husband.Chai Xing er said lightly.Li Lingsu said um , raised his hand and pinched the shoulder of the male corpse, making sure that it was an iron corpse.
For example, Zhang Hei is good at gambling.He often wins money in Liu Bo Gambling House.Xu Qi an, Li Shaoyun, Yuan Yi, Tang Yuanwu, Liu Yun shuttled through the mist, After walking for a while, a picture appeared in front of my eyes, the red candle was at a high point, and my eyes were full of happy red.
Now it seems that the truth is not that simple.Maybe he really became a disciple of Buddha.The old monk The image of Tarin.Smiling, he said The great wisdom enlightens people with the Dharma, the pharmacist saves people with the Dharma, and the poor monk can t kill people.
Soon, Canglong came from the backyard with seven cloaked men, and his hoarse voice was somewhat apologetic.Chai Lan didn t want to marry the Huangfu family, In order to resist, she even went on a hunger strike.