Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.
Con base en esto, Carolina Samsing, directora de Marketing para Latinoamérica de HubSpot, define cuáles son las ocho tendencias más importantes que deberán ser las inversiones primordiales para los negocios durante 2018.
Marketing de contenidos omnicanal y multiformato
Los datos hablan por sí solos: según el estudio de Demand Gen Report, 47% de los consumidores vieron entre tres y cinco formas de contenido antes de iniciar un proceso de compra. Por ello, las estrategias basadas en éste siguen siendo una de las claves para convertir visitas en clientes. En 2018, los equipos se harán más variados: diseñadores, expertos en radio, video, redes sociales y diferentes formatos se unirán con los estrategas de contenido.
En ese sentido, es prioritario invertir en una estrategia multiformato y multicanal donde el mismo contenido sea presentado en una variedad de canales y formatos para responder a las necesidades de los consumidores.
Personalización
El marketing masivo ha perdido terreno en un entorno donde las experiencias únicas son la norma para cada tipo de cliente. Las empresas deben dejar de lado el contenido estático y comenzar a invertir en páginas dinámicas que sean capaces de responder a las diferentes características de los usuarios gracias al contenido inteligente.
SEO en todos tus formatos
Probablemente la mejor inversión que puedes hacer para el 2018. Alinear la estrategia de SEO antes de comenzar a crear contenido nuevo será básico y, aunque los textos de tu equipo web y blogging ya esté optimizado para motores de búsqueda, ahora debes ir más allá: asegúrate de hacerlo también con los videos, imágenes, redes sociales, audio, etcétera.
Videos cortos
De acuerdo con WordStream, durante 2017, 90% de todo el contenido compartido por usuarios en redes sociales fue en formato de video. Es decir que ahora el desafío se centra en capturar a la audiencia en los primeros tres segundos y las marcas que no están usando video como parte de su estrategia de redes sociales deben comenzar ya. Lo indispensable: ediciones cortas, que funcionen sin sonido y llamen la atención inmediatamente.
Livestreaming está aumentando su relevancia
Del mismo modo que los videos, el contenido audiovisual en vivo también gana presencia, pues es una gran oportunidad para aumentar la interacción con usuarios, darle una cara más humana a la marca e integrar nuevos formatos a tu estrategia. Según Facebook, los usuarios comentan 10 veces más y pasan tres veces más tiempo viendo videos en streamings.
Automatización de procesos internos
Desde el año pasado, esto es una tendencia clave que ayuda, entre otras cosas, a optimizar tus procesos de marketing y ventas internos. Durante 2018, toda empresa necesitará recurrir a un CRM, ya que éste permite identificar oportunidades, generar plantillas automáticas de correos y programar reuniones con clientes a través de un clic de manera automática e inteligente.
Inteligencia artificial
Un paso más allá de la automatización, en temas de marketing, se trata de utilizar datos de comportamiento para optimizar tu sitio web y personalizar la experiencia de atención a cliente. Si bien la inteligencia artificial todavía puede ser considerada como algo “nuevo”, dentro de los próximos 12 meses la verás integrada a la mayoría de las herramientas que utilizamos diariamente.
Chatbots en atención a cliente
Los bots conversacionales son un muy buen ejemplo de cómo la automatización tendrá un gran impacto en la forma de hacer negocios en el 2018. Para los asistentes virtuales, este año el reto es lograr una experiencia, incluso, mejor que un típico servicio al cliente y permitir automatizar tareas repetitivas, para que los equipos de atención al cliente se centren en agregar valor.
Finalmente, “2017 fue uno de los años más activos en términos de nuevas tecnologías, tendencias y formatos en la industria de marketing; 2018 no será distinto por lo que te recomendamos estar preparado, invertir en la áreas claves y así adelantarte a estas tendencias, para no tener que ponerte al día después”, concluye Samsing.
La Cumbre 2017 del FIT es el único organismo en el mundo en donde se reúnen los Ministros de Transporte de casi 60 países. Se tiene previsto que el titular de la SCT emita un mensaje y un discurso de bienvenida en la recepción presidencial.
Con los elementos de productividad aumentada, los datos de activos inteligentes y los robots, los minoristas están adoptando soluciones tecnológicas para mejorar dicha experiencia de compra.
Although her life was not serious in the end, her kidney energy was damaged, and she ended up with leakage of urine and weakness in her waist and limbs.Du Heng frowned when he heard this, what kind of bullshit is this It shows miraculous effects, which may lead Chinese medicine to mysticism.
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Because of my previous experience in Africa, my symptoms this time seem to be relatively mild, but the pathogenesis is more complicated.After turning his head to look at Du Heng, he frowned and came closer.
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With a sigh, Du Ping returned to the door of the ward.
At that time, Chen Ping an was outside Tiangong Temple and asked Pei Min about the sword. In fact, Cui Dongshan and Jiang Shangzhen have always been puzzled about a crucial link, that is, how their respective husbands, the mountain masters, withstood Pei Min s sword or two, and how they were able to protect him in the end.
In the place of monasticism, there is a scroll hanging. The content written on it describes the nightmares of the emperors, princes, scholar bureaucrats, and common people.In addition, it is rumored that the young man and the new emperor En How Keto Blast Gummies Dominated Canadian Winters In Atb 20vv of the Northern Jin Dynasty met in times of trouble.
Yao Jinzhi sighed quietly, and everything had changed. It seems that Xianzhi has left the border and the battlefield and suddenly turned into a young man who likes to take action.It s just that hundreds of kilograms of sediment are moved from the Snow Lake in Shanshi City every year.
What was right yesterday may not be right today, and what is wrong today may not be wrong tomorrow. Ye Yunyun said Jiang Shangzhen, please tell me the truth.With these words, Chen Ping an felt much more at ease. Therefore, when he and Yao Xianzhi asked the young monk whether he lived in a certain temple in Xitong Yezhou, it was actually Chen Jardiance Weight 6ob5d34ng Loss Revealed Swift Stress Free Transformation From Fat To Skinny In Weeks Zwv Ping an who wanted to take the initiative to find a solution.
At a Xianjia ferry, he took a ferry to Niujiaoshan ferry. In addition, the direct descendants, worshipers, guests, and people who were friends with Luo Mountain began to set off one after another.But that woman who looked at her son in law and didn t like her all the way, felt that it was unreasonable to break the marriage contract just a few days after getting married.
Cui Dongshan went through many twists and turns and found Fu Sheng, an old temple sage who was extremely senior and had great merits.The two of them each carry swords on their backs. They are relics from the secret palaces of Zhongtu Divine Continent and Beijulu Continent.
Then they intertwined their fingers, waiting for the punch that they had been waiting for for many years, but it came late, so he could wait.In addition, the ascension platform collapsed, and this earth shattering change caused the Ministry of Rites of Dali to The secret surveillance of Luolu Mountain has also come to an end.
Otherwise, he would C7w How Julia Fox Achieved Weight Loss Secrets And Tips appear to be insincere in his hospitality and could easily make his opponent feel discouraged prematurely.Even if the young man didn t say anything, it was wrong. Young people will not understand why those old people are so easily disappointed.
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Cui Dongshan turned his head and said with a bright smile Brother Gao, see you later. Cui Dongshan walked out of the Zen room and walked to the door of the temple.Anyway, there are seven or eight candidate attractions in the blessed land. However, the descendants of the Jiang family and the enshrined guests who are responsible for Huangheji s affairs will inevitably cause trouble in the Jiang family s ancestral hall afterwards.
Huang Lin suddenly laughed and said A Qi practitioner who dares to take nine children on a long voyage to the sea is afraid of death.The ferry belongs to a certain sect with mostly female monks Otherwise, gods like Rain Master Lei Junyunbo should be painted on the wall with just a few strokes, which would only have a better effect.
Wu Yuan didn t know why, but after hearing what his husband said today, he felt cold and weak all over his body.As for us in Qingfeng City, we have a lot of room for maneuver. The woman said confidently The thousand year old mountain moving old ape at Zhengyang Mountain doesn t have a very good brain.
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In addition to the reflection of the elk on the water surface of the stream, there is also a swimming fish lingering in the water.After that, Chen Ping How Did Kelly Clarkson K1ikcbi5 Lose Her Weight A Update fell to the ground and said in a trembling voice I, the Chen family of Yingyin, thank the ancestor for protecting me At the foot of the mountain, Chen Ping an and Ning Yao were sitting on one side of the basket, with their backs facing each other.
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Chen Dui returned to his original appearance and sneered You are like a dog and you just go with the flow and never care about the real trend.The straw shoe young man was young. Nodding lightly, walking as fast as flying, walking through the alleys like a fish Authentic Juicing Recipes For 26qrr Weight Loss To Brighten Your Winter Holidays swimming at the bottom of the stream.
A green robe is hung on the white deer. The pond is called Peach Blossom Pond. The long sword is inscribed with White Deer. The robe is named Qingya.Chen Ping An was stunned on the spot. With the help of Chen Ping an, the old man slowly sat up and smiled a little.
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Chen Pingan landed with his feet on the ground, the book seal Feiran, you are a swordsman who is so arty, could you be imitating yourself Chen Ping an walked to the bookshelf again.Not to mention the Anant Ambanis Weight Loss Journey Pounds Jt8x Shed small items, not even a small item could be accommodated. It s better to talk about the relationship. Among the children, only Nalan Yudou chose books.
Whenever Lu Yong turned his head or was about to turn his head, the little girl immediately turned her head.Chunqing couldn t understand it at all. Chunqing looked at Cui Dongshan for a long time, but the young man just looked at her with clear eyes.
Then I went to the water prison and met Liu Cong. When I used a blind trick, he was twirling and twirling in the corridor outside the water prison, while farting loudly.When you go out and travel around the world, you still need to treat others with sincerity. Chen Ping an said I had nothing to do in the past Kelly Clarkson Keto Gummies Side Effects What Really Happened After Jr6n5 Lbs Lost In Just Days few years, and I happened to get two daggers of good quality.
Little Accountant. He earns real money and is good at this, and does not allow merchants to specialize in beauty.The yellow bamboo pen holder had a embossed picture of a Taoist reclusive with ancient pine trees. It was an old thing from the palace. Chen Apple Cider Vinegar A Natural Remedy For Health 5l98zqv And Fat Loss Ping an walked towards the bookshelf, I remember it seemed like a pen holder.
The old man turned and left. The tall woman came to the Mountain Goddess and sighed, Senior Song is really good at predicting things.The interlocking links eventually led to the successful enthronement of the second prince, hence the strange words of the vassal king Liu Cong on a rainy night.
So it was not until the end that Lu Ying realized that the girl was actually a sword cultivator. How could there be such a genealogy master who didn t like to show off In the end, he was lucky enough to escape the disaster that turned the whole continent upside down.