Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.
Con base en esto, Carolina Samsing, directora de Marketing para Latinoamérica de HubSpot, define cuáles son las ocho tendencias más importantes que deberán ser las inversiones primordiales para los negocios durante 2018.
Marketing de contenidos omnicanal y multiformato
Los datos hablan por sí solos: según el estudio de Demand Gen Report, 47% de los consumidores vieron entre tres y cinco formas de contenido antes de iniciar un proceso de compra. Por ello, las estrategias basadas en éste siguen siendo una de las claves para convertir visitas en clientes. En 2018, los equipos se harán más variados: diseñadores, expertos en radio, video, redes sociales y diferentes formatos se unirán con los estrategas de contenido.
En ese sentido, es prioritario invertir en una estrategia multiformato y multicanal donde el mismo contenido sea presentado en una variedad de canales y formatos para responder a las necesidades de los consumidores.
Personalización
El marketing masivo ha perdido terreno en un entorno donde las experiencias únicas son la norma para cada tipo de cliente. Las empresas deben dejar de lado el contenido estático y comenzar a invertir en páginas dinámicas que sean capaces de responder a las diferentes características de los usuarios gracias al contenido inteligente.
SEO en todos tus formatos
Probablemente la mejor inversión que puedes hacer para el 2018. Alinear la estrategia de SEO antes de comenzar a crear contenido nuevo será básico y, aunque los textos de tu equipo web y blogging ya esté optimizado para motores de búsqueda, ahora debes ir más allá: asegúrate de hacerlo también con los videos, imágenes, redes sociales, audio, etcétera.
Videos cortos
De acuerdo con WordStream, durante 2017, 90% de todo el contenido compartido por usuarios en redes sociales fue en formato de video. Es decir que ahora el desafío se centra en capturar a la audiencia en los primeros tres segundos y las marcas que no están usando video como parte de su estrategia de redes sociales deben comenzar ya. Lo indispensable: ediciones cortas, que funcionen sin sonido y llamen la atención inmediatamente.
Livestreaming está aumentando su relevancia
Del mismo modo que los videos, el contenido audiovisual en vivo también gana presencia, pues es una gran oportunidad para aumentar la interacción con usuarios, darle una cara más humana a la marca e integrar nuevos formatos a tu estrategia. Según Facebook, los usuarios comentan 10 veces más y pasan tres veces más tiempo viendo videos en streamings.
Automatización de procesos internos
Desde el año pasado, esto es una tendencia clave que ayuda, entre otras cosas, a optimizar tus procesos de marketing y ventas internos. Durante 2018, toda empresa necesitará recurrir a un CRM, ya que éste permite identificar oportunidades, generar plantillas automáticas de correos y programar reuniones con clientes a través de un clic de manera automática e inteligente.
Inteligencia artificial
Un paso más allá de la automatización, en temas de marketing, se trata de utilizar datos de comportamiento para optimizar tu sitio web y personalizar la experiencia de atención a cliente. Si bien la inteligencia artificial todavía puede ser considerada como algo “nuevo”, dentro de los próximos 12 meses la verás integrada a la mayoría de las herramientas que utilizamos diariamente.
Chatbots en atención a cliente
Los bots conversacionales son un muy buen ejemplo de cómo la automatización tendrá un gran impacto en la forma de hacer negocios en el 2018. Para los asistentes virtuales, este año el reto es lograr una experiencia, incluso, mejor que un típico servicio al cliente y permitir automatizar tareas repetitivas, para que los equipos de atención al cliente se centren en agregar valor.
Finalmente, “2017 fue uno de los años más activos en términos de nuevas tecnologías, tendencias y formatos en la industria de marketing; 2018 no será distinto por lo que te recomendamos estar preparado, invertir en la áreas claves y así adelantarte a estas tendencias, para no tener que ponerte al día después”, concluye Samsing.
El conocimiento financiero es un imperativo para los gerentes de operaciones y cadena de suministro en el mundo actual. Hablar el idioma financiero no solo les brinda un asiento en la mesa de toma de decisiones, sino que también les permite influir en el rumbo estratégico y operativo de la organización.
Los edificios inteligentes pronto demostrarán enormes beneficios en términos de calidad de la experiencia del usuario final en comodidad, productividad e incluso darle ventaja competitiva global.
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As for the old swordsman who placed the sword box covered with cotton cloth on the Xielong Stone in the water next to the Stork Tower, Bai Yujing turned a blind eye to this, but he actually knew it well.Maybe it s because all the joys and sorrows in the world can only come from empathy. Chen Pingan looked around and didn t notice anything strange at all.
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For example, Duckweed Sword Lake published a newspaper, using a wording that would have stunned monks from other continents, but was very accustomed to in Beiju Luzhou, saying that since no one admitted that they had demolished the ancestor of Qionglin Sect, Tang, then we Duckweed Sword Lake will have to be slandered.
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from Who are you looking for here Do you need help leading the way The Taoist priest didn t have any airs at all and answered them one by one.This kind of thing is beyond your imagination. However, Qing Tong is certain of one thing at this moment, this Chen Ping an is not Zheng Juzhong.
They ll wait until I ve accumulated enough incense. and the City God s Temple in Zhou even asked me if I needed any incense.Thinking of this, Chen Pingan suddenly said It seems that the word immortality , reversed order, means growth.
Qingtong once said a few words that were similar to each other, but ended up with a hot face but a cold butt.Chen Ping an put his hands in his sleeves and joked What s so embarrassing about this Why not learn more from people like the old cook, Mi Dajianxian, and Chief Zhou.
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Nalan Yuzhi saw that Meishanjun was thinking about his words, so he answered He doesn t look like a serious person.
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How dare you, Uncle Bai, to walk fish here Uncle Bai said with a smile, Don t be a good person when you get an advantage, just say so.Qingjun is also one of the direct disciples of Mr. Sanshan Jiuhou. He once left some Total Health ACV Keto Gummies Review - Do NOT Buy Yet! [qtcl9blo1]
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Not counting the guest ministers and some anonymous worshippers with hidden identities, the hundreds of monks with genealogies displayed on the surface of Baidi City were Zheng Juzhong divided it into two and gave it to his two direct disciples.It s such a sacred thing that I have to go to Fengdu myself. Before Zhou Chenghuang left, he asked Pei Qian to send a message to help apologize to her master, and then made an exception to reveal a secret.
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sky.He gritted his teeth and silently added gifts. In the scene about the portion size and the amount of fairy money, were you already drunk before attending a night party and drinking In this ceremony of bestowing the title and canonization by the sage abbot of the Confucian Temple, Piyunshan still failed to invite Mr.
It was like a dragon and a tiger dominating the air. Then I knocked on the door and knocked on the door.This talisman is not small, and the threshold for its use is very high. It takes an immortal to sacrifice it, post it somewhere, and wait for it to happen.
I want to restore it to its original appearance. In the end, I chose Qiu Qi Lake. As for the self styled Hengqiu Lake Lord , the goddess of water in the obscene temple, God knows what she thought.Zheng Juzhong said that Liu Daochun is a half hearted smart man who likes to pretend to be stupid, and he is a real fool.
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He saw that the other person was neither an old man with gray hair and a childish face, nor a tall man.Look at the other person s breathing speed and footsteps. The weight, as well as the aura, seemed to be a practitioner who was neither high nor low, and it was normal.
You must be especially careful about that Zhu person.
one person gives advice while the other listens with an open mind. This shady meeting was a happy ending. As a result, when they met again for the second time and discussed business matters, Zhao Hechong began to complain.One was a requisition and had to be given, but the second one was given by Liu family on his own initiative.
When he picked up the pole and walked the fish again, Chen Pingan suddenly realized that this was what they were talking about, and there was nothing to hide.The Lotus Root Temple enshrines HOW TO MAKE KETO GUMMIES | Electrolyte Gummy Bears | Suz and The Crew [9t2q3g3so]
a divine weapon from the Yufu Dynasty, named Broken Formation. The reason why the Yufu Dynasty has been able to stand in Yongzhou for a long time is largely due to this magical weapon recorded by Bai Yujing, because it was a token of love presented by Wuzhou to the founding emperor of the Yufu Zhu family.
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a temporary lecturer at Chunshan Academy in the near future.Then there are only two hundred gaps left. With the reputation of Luolu Mountain and Chen Ping an s popularity, I believe it can be filled immediately.
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Mountain all year round, just eating and drinking, and quaking with the old cook more often, she will make further progress and become a martial artist in the Far Traveling Realm.Chai Yu said in his heart Hong Miao and Tan Sou, who later came to the Taoist temple, are quite sophisticated in doing things.
A standing picture, shining brightly, with muscles and bones like mountains, meridians like rivers, qi and blood surging like rolling rivers, and acupuncture points along the way like passes, like mansions, and huge cities A snow white thread that looked like a spider web appeared inside the warrior s body.
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