Por Silvio Vidoto | Director de Marketing de Unify; Soluciones de Comunicación y Colaboración del grupo Atos.
Hay quienes dicen que la información es el nuevo petróleo. Las tecnologías de big data y analytics abren innumerables posibilidades, principalmente para quienes trabajan con planeamiento de comunicación y marketing. Por otro lado, es necesario recordar que los principios de este trabajo continúan siendo los mismos. No sirve hacer un plan de relevamiento y análisis de datos si el objetivo central de la campaña no es el propósito primordial del marketing: la conquista del cliente.
Philip Kotler, autor de los conceptos más tradicionales de marketing, coloca al cliente como la finalidad central de las acciones. Este principio no cambió, lo que tenemos ahora son nuevas herramientas y modos de hacer esta conquista.
Con el análisis de datos públicos disponibles en la red podemos saber dónde se encuentra nuestro cliente, qué le gusta, en qué horario está online y cómo se comporta en las redes. Conseguimos también hablar directamente con esta persona cuando utilizamos herramientas de segmentación.
Son soluciones que facilitan, y mucho, el trabajo del profesional de marketing, pero que también pueden limitar las perspectivas de crecimiento del negocio. Una de las grandes trampas del marketing digital puede ser justamente la segmentación excesiva del target. Los que dependen de las mediciones y segmentaciones pueden terminar cerrando puertas a nuevas oportunidades.
Dependiendo del producto, una campaña más amplia puede atraer la atención de otros públicos o incluso, generar recomendaciones. Cuando una marca es conocida por un número mayor de personas, el reconocimiento del cliente tiende a aumentar en esta misma proporción.
Esta fue la lógica que tuvo tanto éxito con los anuncios en el horario estelar de la televisión en las décadas de los 80 y 90. Miles de personas veían el anuncio, aunque sólo una pequeña parte de ellas era realmente cliente potencial para ese producto. Y hay marcas que son reconocidas hasta hoy. Actualmente, sin embargo, es muy raro ver una marca ofreciendo insistentemente su producto a todo el mundo.
Integración de estrategias
El perfil de preferencia y comportamiento de consumidores y clientes ha cambiado. Las personas buscan contenido de calidad y características para identificarse con esa marca. Por ejemplo, las marcas que poseen contenidos relevantes en las redes sociales conquistan mayor número de seguidores, independientemente de si son clientes o no. Recientemente, una encuesta realizada por LinkedIn mostró que el conjunto de personas que utiliza la red social para buscar contenido es 15 veces mayor que el grupo que está en busca de empleo.
Son las interacciones y el intercambio de contenido relevante lo que hace el éxito de una campaña digital, pero estas interacciones no sólo parten de acciones online. Recientemente, Unify participó en un gran evento de tecnología, como expositor, acción que siguió una metodología bien tradicional de marketing y, además del éxito en el stand, nuestra presencia en las redes sociales hizo toda la diferencia. Conquistamos un alcance de casi 100 mil personas con nuestras acciones digitales y, casi tres semanas después del cierre del evento, seguimos estableciendo contactos con stakeholders en las redes.
En este caso, fue el marketing tradicional el que abrió espacio para una campaña digital muy exitosa. Otro punto importante fue la uniformidad del discurso en nuestros medios sociales, en las redes de nuestras empresas asociadas y de nuestros ejecutivos. Cuando las informaciones en diferentes canales son coherentes , ganan credibilidad junto con el cliente.
Por todo ello, una de las estrategias que más valoramos y estimulamos es la participación de líderes y de socios en las redes. Cuando un líder produce contenido de calidad, atrae atención hacia la marca que representa y se acerca más al potencial cliente.
Uno de los conceptos más conocidos para estas acciones es el de «Cultura participativa», defendido por el profesor Henry Jenkins, uno de los mayores investigadores en medios digitales del mundo. Él dice que «el flujo de contenidos por múltiples plataformas de medios, la cooperación entre múltiples mercados mediáticos y el comportamiento migratorio de los públicos de los medios de comunicación», crean una cultura de convergencia. Cuando el contenido de su empresa es convergente en las redes sociales gana relevancia y, al mismo tiempo, gana la credibilidad de quien realmente interesa: El cliente.
La tecnología actual puede ayudar a desarrollar y sostener modelos de negocios nuevos y se ha vuelto cada vez más sofisticada. La puerta se abre y es el momento de ingresar.
And Zhou Baihu is the Jinwu Guard, and the Jinwu Guard is only responsible for guarding, not for the ancestor worship ceremony, that is to say, he has no chance to enter the Shanhe Temple in Yongzhen.His clear thinking and meticulous logic inviga male enhancement support won Yang Yan s task, and he appreciated and valued this little gong under his command more and more.
Disagreeing for a gong, Jiang Lvzhong s eyes flickered slightly, and with a heh , he smiled and said, I want it Yang Yan said in a deep voice, According to the rules.Second Uncle Xu Listen to music in the morning, go home and take a nap at noon, and go erectile dysfunction clinic johannesburg to the black market in the evening.
Speaking of which, among the twenty four oirans of the Jiaofang Division, I only slept with Fuxiang.Based on the analysis of erectile dysfunction under 50 behavioral psychology, Xu Qi an inferred the strong side of the eldest princess s character.
He lowered his head and scribbled on the ground with a branch.When Xu Qi an left the government office, there were six more fast hands from the government office beside him, for him to dispatch, their cultivation bases were not bad, two ldl cholesterol and erectile dysfunction of them practiced qi, and four refined their essence.
But, do you erectile dysfunction boise know what Brother Song often said recently Another white clothed black garlic erectile dysfunction person added Xu Ningyan is really my teacher.Xu Xinian frowned.Xu Qi an said Anyway, the brush and ink are placed here, isn t it for people to write, if the elder brother writes badly, someone will erase it tomorrow.
The gongs were bloodied on the spot and became do cbd gummies really help ed sexually aroused.A maid who served the guests to drink hurriedly left the table, stared at Xu Qi an for a few seconds, showing ecstasy, and ran out does glucosamine cause erectile dysfunction of the room regardless of the appearance, leaving the drinkers aside.
This means that there are monsters lurking in Jiaofangsi.November 16, this is a day worth remembering, because I finally I decided to give up the simple and boring life of the rich.
2.The relationship between No. 2 and epsom salt helps erectile dysfunction No.7 was extraordinary.After finishing speaking, he presented the Excalibur and walked away on the waves.
Pindao waited by the side of the road androcyn male enhancement After a epm male enhancement supplement long time, the benefactor finally came.Your maidservant takes orders Eunuch Liu retreated as if relieved of his heavy burden.
Uncle Xu is an old man, and he pretended to be a bystander, and distanced himself from his nephew and son.I was sentenced to beheaded for this.Therefore, His Majesty handed over the Sangbo case to me, and asked me to perform autoimmune disorder breathing blood pressure abdominal pain erectile dysfunction crimes and meritorious deeds.
The thin old man in a blue coat with golden piping on his collar and cuffs stood beside him, staring at Xu Qi an with sharp pupils, not hiding his murderous intent.Mother never waited to see him.Xu Lingyue liked the feeling of warming up the relationship between brother and sister, which made people feel like a spring breeze and a happy mood.
The father and son fought, and you smashed Zhang Yourui to death from behind with a vase.Zhu Guangxiao nodded sullenly.At noon multiple myeloma and erectile dysfunction the next day, Xu Qi an, who had only slept for five hours, got up energetically.
The mastermind behind the explosion and the evil wind made us think that it was a monster, and the focus of the investigation best male enhancer products was best otc male enhancement products on tracking and hunting.Raise your image.Three Confucian orthodoxy has lasted mr man male enhancement for more than two hundred years, and our academy cannot sit still.
It s not a erectile dysfunction smoothie big deal, Wei Yuan took a sip of tea, and pushed the household registration on the table to the side I know you want to ask, so I prepared it specially.The guests outside were shocked to find that Mr.Zhao had come out.
Except for Jin Luo, who is at the same level, no one can look at him for more than three seconds.In prison.Li Yuchun poured a cup of tea for Xu Qi an, who is both a subordinate and a superior, and then said, The yin gods of Taoism can do this, and they can also bypass guards and jailers silently.
He was an idiot who almost hacked someone to death, but it was a silver gong.Why best male enhancer products do you know the rules of the Jiaofang Division so much, and erectile dysfunction treatment centers orlando you don t miss it Xu Qi an nodded, expressing that he had learned new knowledge.
Xu Nian blushed and walked away.Erlang, if it weren t for us being the master, I would have made you the heroine.The femininity exuding makes Xu Qi an very uncomfortable.
What s more, my Kuaishou from Changle County is absent from work and wandering around Goulan.Mighty Marquis concubine daughter On the day you were kidnapped, you were not on duty at the Changle renova erectile dysfunction treatment County Yamen, where did you go The villain went to Goulan to listen to the music.
I accidentally discovered that there is a hundred households in Jinwuwei, who can hide the magician from the Sitianjian.In the end, what Wei Yuan said was also Xu Qi an s thoughts.
Based on this, they went to collect evidence.Then they all overturned and re reasoned.Xu Qi blue pill male enhancement an was overjoyed, laughter and the sound of silk and bamboo came from the yard, the tea play had already started, but since the concierge let him in, it meant that the yard was not reserved for private use, male enhancers at walgreenstegretol side effects erectile dysfunction but individual visitors.
What should we do now Xu Qi an intends to ask the little brother who does things well , and tentatively said Did I solve an eternal problem for the academy just now He didn t expect that his hey would cause such big jim male enhancement a terrible vision, and he didn t know what the follow up would be, so he ran away with Xu Erlang very carefully.
Xu Qi an He glanced at his cousin, who was expressionless.There was an uproar outside the hall, and gusts of wind rushed into the hall and blew out the candles.
Unqualified officials are demoted or even demoted to the people.It s like this, Tao Man slapped his forehead and pointed to Xu Qi an in the corner It was Mr.
After looking for a long time, no one is more beautiful than my aunt.Number six erectile dysfunction main cause is a big version of Lu Zhishen, with a very high level of cultivation.
Her skin was moist and her face was flawless.In the shadow of the candle, she was a little more enchanting and mysterious.The relationship between the sisters has always been bad.
Oh My sister is actually interested in him Could it be that she has taken a fancy to him Xing Xinyu laughed softly.Perhaps he was thinking about how to teach Shao Nan the way of swordsmanship.
Even if the three Huixu Zhenyi teamed up to seal the lava in the volcano, they could only prevent the magma from spreading outwards, alcohol causing erectile dysfunction but they couldn t stop the magma from continuously prolong male enhancement results rolling.So Shao Nan had to return to Jinxingfang City once.
Second Wu, how many floors did you go up pomegranate juice benefits for men erectile dysfunction to Hehe, you managed to climb to the second floor.And your body can t make decisions for you.In this way, after you form the alchemy, because you have realized many superficial ways of heaven.
Shao Nan sneered, thinking to himself.It turned out that this person in front of him was a powerful erectile dysfunctional treatment in india person.Not to mention a high level alchemist, but an intermediate what can harm penis growth level alchemist whose income makes countless people jealous.
Especially the major door to stinging nettle cause erectile dysfunction door, each door to door has a considerable number of elites, and there should be those who are reconciled in strength and comparable to Lan Yin.Qingyao Shinichi, Wushuang Shinichi, and Longxi Shinichi came to the erectile dysfunction red flags hall at the same time, which made people even more nervous.
The outside scenery I saw just now is like a flower in the mirror of erectile dysfunction frequency the moon in the water.He is also typical age for erectile dysfunction the first person to discover the shadow, which will definitely attract the attention of returning to the void.
You are a genius at controlling fire.Is your fire control skill used for cooking You are obviously studying the formation, why do you erectile dysfunction issues show off your cooking skills every day This is a fire control competition, not a cooking competition The key is that Shao Nan is number one, Lan Yin is number three, solve erectile dysfunction quick and Fan Tianyou, number two, is sandwiched between them.
Why am I always the one who s best otc supplement for erectile dysfunction hurt However, no matter what Fan Tianyou thought, vice male enhancement the focus of everyone s attention was on that blank space.If not done well, the Sacred Fire Glazed Sect might collapse.
The initial first to third level flames had no effect on Shao Nan and others at all.There will be no problem in forming alchemy in the future.
However, from this sentence alone, one are day male enhancement tablet Shao Nan heard tmale supplement some key news.Asked crisply.Of course.In the future, it will depend on you people to defeat the human race and take back the Colorful Continent.
Otherwise it s just hurting others.Zihuang Shinichi obviously knew about the problems after using this secret technique, so he specially asked Shao Nan for a bottle of elixir from Yin Meizhen.Lan Yuanzhou supported Yun male enhancement pills causing penis tip irritation Tianlin, and walked red male enhancement pills review together with Min Haoyan to the hall where best male daily supplements the elders on duty of the Sacred Fire Glazed Tile School were.
Although the Bibo Huanyue Clan lived on an isolated island, their shipbuilding skills were not very sophisticated.Ever since Xiaocao er assisted, Shao Nan s spiritual consciousness has been much stronger than that of monks in the same realm.
What Dacheng Fire Spirit Dragon You are really messing around.The main reason is that the goals are different.Fan Tianyou s and the others goal is to be which doctors treat erectile dysfunction the first in the fire control competition, which is the honor and the generous reward.
Returning to the Void and Shinichi is the top combat power gung fu male supplements in the Colorful Continent, but generally returning to the Void is devoted to the Dao and ignores world affairs zopiclone erectile dysfunction at all.However, here are ordinary people among the Bibo Huanyue clan, they are not aware of the problem here at all, but rather complacent.
The four of them had apparently reached a consensus, and they didn t even mention anything about erectile dysfunction doctor milwaukee wi the visit.Just outside the gate, Shao Nan saw a group of children playing around.
It seems that Lan Yuanzhou is doing well in the Sacred Fire Glazed Tile School, and many people along the way will take the initiative to say hello to Lan Yuanzhou.The shouting on both sides did erectile dysfunction and watermelon not shy away from any non prescription pills for erectile dysfunction of the guests, which made Shao Nan a little surprised.
To be continued.Chapter Four hundred and sixty three The Fire Control Competition of the Sacred Fire Glazed Sect has always been the hottest topic in the Colorful Continent.Even if Chai Jingming chooses the first one, all monks who have eaten at Shenmeng Restaurant will virility intense male enhancement formula die in the future.
Similarly, the test space for the fire of enthusiasm is left here.Get to the point Shao Nan was a little tests to confirm erectile dysfunction depressed, this is all nonsense.
He quickly looked around, and finally saw the dense black shadows surrounding the team.A few people have bad secret channels, and their eyes are dull.
Fortunately, this accident was acupuncture erectile dysfunction toronto considered to have indirectly saved the lives of Lan Yin and the others.What on earth is it Let me explain this.Lan Yin walked over with a smile, and gently took the understanding hand.
Shao Nan had anticipated at that time that he might have to prepare to trap Zhenjun Jinhong s formation.
The three great Confucianists were fighting like a raging fire in mid air, and the students watched from below with great interest.Xu s rank, but the county magistrate Zhu is the parent official of Changle County.
Before he was caught, he had heard it from his seniors.There is no evidence to test the legend, and the credibility is not high.
He commented It s a pity that this amazingly talented and brilliant work is actually given to a prostitute, who wastes everything.Of course Li Yuchun refused, what kind of joke are you kidding, and I will agree to robbing my treasure boy naked But Tao Man didn t diabetes hypertension erectile dysfunction seem to care about Li Yuchun s attitude, he brought someone in, informed him, and then turned around to take Xu Qi an away.
They knew in side effect of epic male enhancement pills their hearts that what Chen Tai said was reasonable, and the good sentences bladder and erectile dysfunction that have been passed down through the ages can t be written casually.This point, Oiran lady deeply agrees.Xu Qi an didn t come to watch the battle after lunch.
In terms of details, I have to discuss it with Erlang.It s okay, but my skin is too masculine, and I can t wear the handsome beauty of a little milk dog.
The official went into the warehouse and found a copy of Geography of Kyushu Southern phenoman male enhancement gummies ingredients Xinjiang Xu Qi an finished his quick browsing, and the book contained a lot of information about Wanyao Kingdom, but it was all past history , the only valuable information is the description of the Wan Yao erectile dysfunction pics Queen Nine Tailed Sky Fox.
My lords, please take a look.Xu Qi an poured out the metal sodium, wrapped it in rice paper, and weighed it in his hand This thing is much, much lighter than silver, but its appearance is very similar.ps This is six or seven hours.Master Xu, where are we going Min Shan asked.
If I had this skill in my previous life, lighting a cigarette with a flick of my finger is definitely a weapon for picking up girls.
Por Silvio Vidoto | Director de Marketing de Unify; Soluciones de Comunicación y Colaboración del grupo Atos.