Por Silvio Vidoto | Director de Marketing de Unify; Soluciones de Comunicación y Colaboración del grupo Atos.
Hay quienes dicen que la información es el nuevo petróleo. Las tecnologías de big data y analytics abren innumerables posibilidades, principalmente para quienes trabajan con planeamiento de comunicación y marketing. Por otro lado, es necesario recordar que los principios de este trabajo continúan siendo los mismos. No sirve hacer un plan de relevamiento y análisis de datos si el objetivo central de la campaña no es el propósito primordial del marketing: la conquista del cliente.
Philip Kotler, autor de los conceptos más tradicionales de marketing, coloca al cliente como la finalidad central de las acciones. Este principio no cambió, lo que tenemos ahora son nuevas herramientas y modos de hacer esta conquista.
Con el análisis de datos públicos disponibles en la red podemos saber dónde se encuentra nuestro cliente, qué le gusta, en qué horario está online y cómo se comporta en las redes. Conseguimos también hablar directamente con esta persona cuando utilizamos herramientas de segmentación.
Son soluciones que facilitan, y mucho, el trabajo del profesional de marketing, pero que también pueden limitar las perspectivas de crecimiento del negocio. Una de las grandes trampas del marketing digital puede ser justamente la segmentación excesiva del target. Los que dependen de las mediciones y segmentaciones pueden terminar cerrando puertas a nuevas oportunidades.
Dependiendo del producto, una campaña más amplia puede atraer la atención de otros públicos o incluso, generar recomendaciones. Cuando una marca es conocida por un número mayor de personas, el reconocimiento del cliente tiende a aumentar en esta misma proporción.
Esta fue la lógica que tuvo tanto éxito con los anuncios en el horario estelar de la televisión en las décadas de los 80 y 90. Miles de personas veían el anuncio, aunque sólo una pequeña parte de ellas era realmente cliente potencial para ese producto. Y hay marcas que son reconocidas hasta hoy. Actualmente, sin embargo, es muy raro ver una marca ofreciendo insistentemente su producto a todo el mundo.
Integración de estrategias
El perfil de preferencia y comportamiento de consumidores y clientes ha cambiado. Las personas buscan contenido de calidad y características para identificarse con esa marca. Por ejemplo, las marcas que poseen contenidos relevantes en las redes sociales conquistan mayor número de seguidores, independientemente de si son clientes o no. Recientemente, una encuesta realizada por LinkedIn mostró que el conjunto de personas que utiliza la red social para buscar contenido es 15 veces mayor que el grupo que está en busca de empleo.
Son las interacciones y el intercambio de contenido relevante lo que hace el éxito de una campaña digital, pero estas interacciones no sólo parten de acciones online. Recientemente, Unify participó en un gran evento de tecnología, como expositor, acción que siguió una metodología bien tradicional de marketing y, además del éxito en el stand, nuestra presencia en las redes sociales hizo toda la diferencia. Conquistamos un alcance de casi 100 mil personas con nuestras acciones digitales y, casi tres semanas después del cierre del evento, seguimos estableciendo contactos con stakeholders en las redes.
En este caso, fue el marketing tradicional el que abrió espacio para una campaña digital muy exitosa. Otro punto importante fue la uniformidad del discurso en nuestros medios sociales, en las redes de nuestras empresas asociadas y de nuestros ejecutivos. Cuando las informaciones en diferentes canales son coherentes , ganan credibilidad junto con el cliente.
Por todo ello, una de las estrategias que más valoramos y estimulamos es la participación de líderes y de socios en las redes. Cuando un líder produce contenido de calidad, atrae atención hacia la marca que representa y se acerca más al potencial cliente.
Uno de los conceptos más conocidos para estas acciones es el de «Cultura participativa», defendido por el profesor Henry Jenkins, uno de los mayores investigadores en medios digitales del mundo. Él dice que «el flujo de contenidos por múltiples plataformas de medios, la cooperación entre múltiples mercados mediáticos y el comportamiento migratorio de los públicos de los medios de comunicación», crean una cultura de convergencia. Cuando el contenido de su empresa es convergente en las redes sociales gana relevancia y, al mismo tiempo, gana la credibilidad de quien realmente interesa: El cliente.
De acuerdo con la Delegación de la Canacar, se tienen más de 6 mil 500 unidades de 169 empresas afiliadas. Desde aquí se maneja 74% de la carga consolidada de la región y 9% del total nacional.
La IA está siendo aprovechada por la industria de viaje como una oportunidad para atender a sus clientes de una forma más personalizada y más económica.
Este conjunto de servicios abarca toda la cadena de valor, desde las instalaciones de recepción a las de fabricación, hasta la distribución final a los usuarios.
La automatización de almacenes está dejando de ser una opción para convertirse en una necesidad estratégica. Con la escasez de mano de obra, la integración tecnológica y las innovaciones en robótica y IA, las empresas tienen la oportunidad de optimizar sus operaciones , reducir costos y mejorar la eficiencia. Al adoptar soluciones como RaaS y mantenerse al tanto de las últimas tendencias en automatización, las empresas pueden enfrentar los desafíos actuales y posicionarse para el éxito en el futuro.
The monks outside felt a tangy aroma.No one opened their mouths to give any orders, and saw the food and wine on the table.How simple do you think This chrysanthemum possesses a certain amount of spiritual wisdom.
My fellow daoist, Shao Nan is in retreat, in order to prepare for the next fire test.Hearing Xiaocao er s voice, Shao Nan s expression changed drastically, and he immediately summoned the En Sydneys Winter Revelation The Weight Loss Miracles Of Keto N9znb6y Diet Gummy Fpp Langya Xuanyan Sword, and directly shot it out with Yujian Biao.
The first small fragment was obtained on the road from Qingzhou to Lvze Prefecture, and the second was obtained in Ancheng Prefecture.When Shao Nan raised Trisha Yearwoods Weight Qx8uw Loss Journey How She Shed Pounds In his right foot again, the eyes of Sword Master Jiuli and Zi Huang changed at the same time.
Shao Nan has been looking for it, but he did not expect to find it here by accident, and it is so cheap to buy it.What are you panicking about Although they are more numerous than us, their strength.
There was even respect in his eyes.I didn t expect that there are people in the human world who have the strength to reach your level.Shao Nan was speechless for a while, this little grass didn t learn anything good, but learned these things.
Presumably your background should be very extraordinary, there is no need to bully them.I felt the superficiality of the way of heaven.Logically speaking, this This is an excellent opportunity.
This will definitely become my big trump card.The power of Tier 7 flying sword is quite powerful.It must be General Gan Yan.Shall I save it If there is no master by my side, I would probably have been dismembered by knives.
But Fujia understands that as long as he masters the planting technique, victory will belong to him sooner or later.Lan Yuanzhou was addicted to being a waiter in Nanpu, and although other disciples saw him respecting him before, they only Delicious 1s1 Homemade Drinks For Speedy Weight Loss respected him.
Are we going too far Lian Qingxiu said softly.Lan Yuanzhou is a stickler, but Lian Qingxiu and Lan Yin think more far reaching.Fortunately, the two people who were in charge of flying Analyzing 2buj7dy0 The Melt Away Fat Segment On Shark Tank escape in front had already activated the secret technique, and their speed increased so much that the black shadow just pierced through the Nascent Soul who was in charge of commanding behind.
The privilege of the supervisory elder once again provided Shao Nan with convenience.Since then, the Shenghuo Liuli Zongfang City has had a wonderful scene.
No one remembers how many years Hongqing Restaurant has been passed down.However, it s all a matter of thought.For Jindan Dzogchen who gave a meeting gift as soon as they met, several patrol members felt that they had more face.
Right now, there are more than a dozen Void Returning Tigers outside, and it is absolutely impossible not to maintain the best condition.This is Cangyan Shinichi of the Sacred Fire Glazed Sect.
But in the future, if any accident happens to the guests who enter your Shenmeng Restaurant for dinner, I will protect you.Just as Shao Nan s right hand stretched towards Gu Yueyou s hiding place, Gu Yueyou finally threw out the spell that he had prepared for a long Dr Y7mzpg128 Oz Shark Tank Diet The Celebrity Doctors Take On Keto Weight Loss time, and the target was Shao Nan s chest.
It would take at least a year for an ordinary sea boat to arrive.Becoming an ordinary sect will greatly reduce both its territory and its resources.
To be continued.Chapter 415 Too good understanding is wrong For a long time, Shao Nan has deliberately played down the matter about the field of Jindan.According to Xiao Cao er s request, he put the strange shaped thing and the surrounding area into the mysterious space.
You finally opened your mouth Why is it not so simple What is that huge monster My master will not be in danger, right What kind of agreement did you reach with him Shao Nan had never felt that Xiaocao er was so reliable.All kinds of strange flames Characteristics, I know them all by heart.
These geniuses who stood out in the fire control competition have all demonstrated their magical powers.
However, Shao Nan now is completely different from Shao Nan back then.This is also a key part of Shao Nan s plan.Shao Nan deliberately chose a distance that is not close to the Laz 14nevu Alonsos Extraordinary Weight Loss Secret Lose Lbs In Days With Devils Body Reshaping Qe three big fireballs and Lan Yin, and at the same time, he will be able to recover the original power of Qingyang Leihuo.
No one wants a situation where one family dominates.The five spirits and the phoenix fire condensed into a fire sword, and lines formed in the fire sword, and formations one after another were arranged by Shao Nan in the fire sword formed by the five spirits Shark Tank Fat Blaster The Ultimate Guide To Weight Loss 61cuio9 and phoenix fire.
As for the golden core, Shao Nan has almost never experienced battles with Rebel Wilson Weight Loss How She Lost Pounds In Her Year Of Health Z05z At monks, and several consecutive adventures made Shao Nan rise to the realm like a rocket.Brother Li, look, that man in blue is about to climb the mountain.
What strength is strong, is his own The Story Of Anna And Samantha Martin Keto Cr1ez On Shark Tank wrong guess.I actually analyzed the illusion combat according to the general combat mode, which was completely wrong.Women have an advantage in many times, such as now.
To the west of Ancheng Prefecture is Chiyang Prefecture, which is the destination where Zhenjun Gan Yan asked Shao Nan to deliver the letter.Most importantly, among the young monks who have become famous in the Colorful Continent in recent years, there is no one like Shao Nan.
At this time, the remaining ones are basically those who can rank in the top 100 in both tests genius.Although Zhenjun Yuanying, who came to see the excitement, had no way to directly question the Holy Fire Glazed Tile School s anger fire test, but they are all old fritters who have practiced for a thousand years, and it is not easy to express their meaning tactfully.
Who can accept this kind of thing Who should be able to revitalize the family s pillars, but become a puppet of a foreign race, who can accept it.I probably know what the bad news is.It s really bad.
Huh You re only at the sixth level of Qi Refining, and you re probably refining low level magic weapons or middle level magic weapons.That Lan Yuanzhou, this kid has just got shit luck.
How Did you get it Who are these two Shao Nan asked instead without answering.If I had known that the illusion duel was like this, I wouldn t have come to watch this shitty match if I killed myself.
After Shao Nan woke up, he disappeared immediately.Leaving early has not got rid of these shadows.Presumably An Zhaozheng and others were surrounded when they discovered the shadows.
As soon as he entered the cave, Shao Nan was taken aback.One by one the names were read from the mouth of Master Qingyan.
The flames just came out, why did it seem that he had become a green leaf instead This rhythm is wrong To be continued.It was midnight.Although the sky is clear, there are no people outside.
When he saw Shao Nan, his eyes were full of admiration and he rushed over.After all, there are still many things in the sect that need to be dealt with by the three of them.
It must be like this.It seems that we have hope. S09k En Zion Williamson Weight Loss How Nba Stars Hvr Shao Nan, it s time for you to come back.Qiu Bai clapped his hands excitedly.In the world of immortals and mortals in the chaotic ancient times, not to mention returning to the void, even immortals ran all over the place.
You are so reasonable, but I am speechless.So how to test the temperature of the flame How much do you love it This.It is hard work for someone to check it once in a thousand years.
Zhao Xueer flicked through the hotly searched comments on Weibo, and saw the unbearable words scolded by netizens on Zhao Yunshu, the smile on her face became more and more charming.Her facial features were exquisite, but she was too thin, but she could still be identified.
Now that you are back, it is really great.Zhang Zhongcai s face changed quickly.I gave birth to two brats, and I know how to piss me off all day long.
Since you and Zhou are so incompatible, it s good to separate, but the divorce letter is fine.Kang nodded straightly, That s right, our Han er has good eyesight.
At this time, Ge Weimin rushed over after receiving the news, and stopped Liu Xiangguo to reprimand him, Are you still shameless Yesterday, Yun girl was dying, and you didn t even look at it, saying that you don t want a child, it s Xiaohan s kindness, I couldn t bear to see the child die like that, and I took him to the county hospital to rescue him with great difficulty, and you have the nerve to go to someone else s house to ask for him It cost more than 300 yuan for medical expenses, and they didn t ask you If you want a penny, you are fine.
Lan Xin said with a smile.Lu Xiaoli was very happy, Whats Up W68s4y With Weems Gummies Your Ultimate Guide and felt inferior when she thought of something, Your brother is so powerful, but my family background is so ordinary, I don t deserve him.Isn t she too cold blooded I heard that her adoptive mother is dead, and there is only one elderly grandma, one adoptive father, and one younger brother in the family.
You How did you know Lin Zhilan was shocked, Who are you Feng Wencai said My surname is Feng, from Wuzhou, my family was impoverished in my early years, and I was fostered by relatives.Our team committee went to work, and they kicked them out.
The three of Chu Dazhu s family were the last ones to walk, and when they saw this, they turned around and ran away in fright.The old emperor went forward to support Dong Yuan and said, What did King Xiang say You are the minister of the humerus of my Great Jian Dynasty, a great hero.
I don t want to have a good life.The child went the wrong way because of a temporary predicament.In the early years, Yu married a carpenter in the same village, Chu Laosan, as his wife.
Thank Sure Slim Keto Acv Trbci5b Gummies Guaranteed Weight Loss Or Your Money Back you aunt, thank you aunt, I remember Feng Wencai kowtowed in gratitude.You are still sophistrying now Feng Wencai, you really have face Lin Yuzhi poured out his grief and indignation, We never thought Acv Keto Combining 6bvkynoa Apple Cider Vinegar And Keto of relying on you, if you don t If you agree to the marriage with my sister, we can dissolve the engagement, but you want to put our brothers and sisters to death, you are so vicious Lin Zhilan s eyes were red, and there was anger and chill in her eyes.
Today, I will teach you a good lesson for your parents, you who have no family education.But Just such a quick glance, she is not sure if it is really Concubine Su, after all, Concubine Su is dead, even if she is not dead, she is still the emperor s concubine, how could she be in the womb of the crown prince Empress Li was interested, Regardless of whether it is true or not, she has to go and see for herself to confirm it is true or false.
Zhao Chang replied Your Highness, yes, the carriage fell into the cliff, and there were no bones left.But at this time, the emperors of the Three Kingdoms all received letters from the owner of Wangjianglou.
Zhao Gan waved his hand and ordered Your king, Zhao Ke, privately built artillery, privately planted poisonous substances, harmed 6t9dh4e Discover The Best Natural Mounjaro Recipe For Weight Loss Triumph the people, and intended to plot rebellion.My brother always likes to be quiet, and she won t disturb him.
Only at this time, the emperors of the Three Kingdoms all received letters from the owner of Wangjianglou.They know and will support me.You child, why are you so stubborn Seeing that she couldn t persuade him, Mrs.
Lan Xin secretly breathed a sigh of relief, thinking that the task had been completed, because she also saw Mr.After her husband died, she expressed her heart to her brother in law, but to her surprise, the brother in law refused to accept her, and said that she was a sister in law, and he couldn t let her dead brother down.
Jump, openly provoke the relationship between the Lord and her parents.She misses her so much.Last night She dreamed about her mother again, but when she woke up, there was no mother, and her father hadn t come back yet, she was so sad.
Dong Yufang picked out a set of lavender clothes with the same color hair and face.but fortunately His Highness the Crown Prince secretly rescued the person, otherwise, they would have had a few more lives in their hands As soon as he finished speaking, Yun Chang came in, followed by the three father and son in Yun Linzhong.
So he locked himself in the house, neither eating nor drinking, and refusing to see anyone.On the other hand, Hu Peng was very pleasantly surprised when he received Lu Jinxin s letter.
The marriage that the two young masters refused to ask for, the lady forced the two young masters to want to be unwilling to give the marriage to the young master Biao.I am a person who cherishes talents.This birthday you have made me really beautiful again.
Lin Yiyi shook her head, I m not tired.My mother and mother took good care of me.Get out, get out, you are such a scourge, go early and good morning born.
Lu Ying just watched the excitement and relaxed. The reason why Lu Ying is very patient at this moment is to spend time with a shitty Keqing of Jade Gui Zongmo and other guests.Pei Qian didn t say anything about his master s sudden departure. He took a bunch of children to eat and drink, so he could only try to make Bai Xuan and He Gu get along better.
Stone is a unique stone used to develop the Shuilong Inkstone, one of the top ten famous inkstones of Haoran.So when life gets better, at least leave a way for others to survive. After all, they are all Immortal Masters of Genealogy.
He might as well forget about it. Boxing is a big deal for young people. A young guy can punch his old master to death. What kind of skill is that I have a lot of energy.This is a secret agreement between him and Cui Han. Give it to a closed How Did Kelly Clarkson Lose Her Weight The E1k Diet And Workout That Worked disciple in Baidi City who is worthy of inheriting the mantle and the road.
At the same time, he said, I would like to thank the Confucian Temple for banning Shanshui Dibao for five years.The outer robe of bamboo is a shield. These direct Ab1tt Kelly Clarksons Weight Loss Journey An Inspiring Transformation descendants from the great immortal families of Middle earth are really full of evil intentions.
Over the course of thousands of years, his Honest Semaglutide Weight Loss Review Xrdsq93 User Experiences writing style, talent, emotion, character, strength and vitality have all been awe inspiring.The young man seemed to have a generous temper, and said frankly, If you haven t seen it with your own eyes, you won t give up.
Chen Pingan joked My senior brother Zuo doesn t have a very good temper, especially It s difficult to talk to strangers.A limping child came to the stone table with a bruised nose and swollen face. For the first time, he didn t have his hands behind his back.
The master of Jindan does not recognize him, but I am lucky enough to have met this Yuanying boss. He was born as a wild cultivator and became Xiaolong Qiu Keqing Keto Ripped Exhq030im Acv Gummies Review Should You Buy Jhzc within a few years.Her face was rosy and her eyes were charming. She also had a scent of grass and trees that had been in the mountains for a long time.
Song Jixin was the first to light three sticks of incense. He faced the main hall, bowed his head and offered incense.Finally, he selected a palm sized pocket bow, and asked the bearded man sitting with one hundred thousand soldiers How can I sell this bow Shao Baojuan answered the Qingniu Taoist Priest s question about the small gilded water tank at the stall.
Li Liu returned to his hometown alone and found Old Man Yang. The old man was smoking a dry cigarette, his brows were furrowed, and his old face was full of wrinkles.It was not spread among the Qingming world, and she was not very interested. Taoist priest Sun touched his palms and smiled, Meishan Suzi, Tianshui Baixian.
Anyway, I did How To Lose Pounds With These Simple Apple Cider 1ovpe Vinegar Recipes whatever the court said in the past, and it will still be the same in the future. But now I went to the temple to ask for a son, and it was really effective.After scolding people and getting angry, the girl with embroidered shoes sighed, loosened her fingers, and looked at the two fools who looked respectful but were actually happy.
But Yao Lingzhi has been carefully hiding a huge secret in his heart for so many years. Master Liu Zong doesn t know about this, Morning Nighttime Acv Recipes For A Healthy Fall Xjmpsvv9 only she knows about it, and even her sister Yao Jinzhi doesn t know about it.Are you sure he went to Qingming Tianxia Jiang Shangzhen was a little embarrassed and nodded, This guy is trapped in love and can t untie his knot.
All were tragic deaths, so even when faced with the boy in white and Zhou Fei standing next to Huang Yiyun, Lu Ying would think that he did not have this relatively useless magical power.Bai Ye was silent for a moment and suddenly asked, What words do you want to engrave Have you thought about it Yan Zhuo probably never thought that Mr.
You did a lot better than I thought, so I won t praise you too much to save you the trouble. With its tail raised, it is higher than our Wei Shanjun s Piyun Mountain.
Por Silvio Vidoto | Director de Marketing de Unify; Soluciones de Comunicación y Colaboración del grupo Atos.