Por Silvio Vidoto | Director de Marketing de Unify; Soluciones de Comunicación y Colaboración del grupo Atos.
Hay quienes dicen que la información es el nuevo petróleo. Las tecnologías de big data y analytics abren innumerables posibilidades, principalmente para quienes trabajan con planeamiento de comunicación y marketing. Por otro lado, es necesario recordar que los principios de este trabajo continúan siendo los mismos. No sirve hacer un plan de relevamiento y análisis de datos si el objetivo central de la campaña no es el propósito primordial del marketing: la conquista del cliente.
Philip Kotler, autor de los conceptos más tradicionales de marketing, coloca al cliente como la finalidad central de las acciones. Este principio no cambió, lo que tenemos ahora son nuevas herramientas y modos de hacer esta conquista.
Con el análisis de datos públicos disponibles en la red podemos saber dónde se encuentra nuestro cliente, qué le gusta, en qué horario está online y cómo se comporta en las redes. Conseguimos también hablar directamente con esta persona cuando utilizamos herramientas de segmentación.
Son soluciones que facilitan, y mucho, el trabajo del profesional de marketing, pero que también pueden limitar las perspectivas de crecimiento del negocio. Una de las grandes trampas del marketing digital puede ser justamente la segmentación excesiva del target. Los que dependen de las mediciones y segmentaciones pueden terminar cerrando puertas a nuevas oportunidades.
Dependiendo del producto, una campaña más amplia puede atraer la atención de otros públicos o incluso, generar recomendaciones. Cuando una marca es conocida por un número mayor de personas, el reconocimiento del cliente tiende a aumentar en esta misma proporción.
Esta fue la lógica que tuvo tanto éxito con los anuncios en el horario estelar de la televisión en las décadas de los 80 y 90. Miles de personas veían el anuncio, aunque sólo una pequeña parte de ellas era realmente cliente potencial para ese producto. Y hay marcas que son reconocidas hasta hoy. Actualmente, sin embargo, es muy raro ver una marca ofreciendo insistentemente su producto a todo el mundo.
Integración de estrategias
El perfil de preferencia y comportamiento de consumidores y clientes ha cambiado. Las personas buscan contenido de calidad y características para identificarse con esa marca. Por ejemplo, las marcas que poseen contenidos relevantes en las redes sociales conquistan mayor número de seguidores, independientemente de si son clientes o no. Recientemente, una encuesta realizada por LinkedIn mostró que el conjunto de personas que utiliza la red social para buscar contenido es 15 veces mayor que el grupo que está en busca de empleo.
Son las interacciones y el intercambio de contenido relevante lo que hace el éxito de una campaña digital, pero estas interacciones no sólo parten de acciones online. Recientemente, Unify participó en un gran evento de tecnología, como expositor, acción que siguió una metodología bien tradicional de marketing y, además del éxito en el stand, nuestra presencia en las redes sociales hizo toda la diferencia. Conquistamos un alcance de casi 100 mil personas con nuestras acciones digitales y, casi tres semanas después del cierre del evento, seguimos estableciendo contactos con stakeholders en las redes.
En este caso, fue el marketing tradicional el que abrió espacio para una campaña digital muy exitosa. Otro punto importante fue la uniformidad del discurso en nuestros medios sociales, en las redes de nuestras empresas asociadas y de nuestros ejecutivos. Cuando las informaciones en diferentes canales son coherentes , ganan credibilidad junto con el cliente.
Por todo ello, una de las estrategias que más valoramos y estimulamos es la participación de líderes y de socios en las redes. Cuando un líder produce contenido de calidad, atrae atención hacia la marca que representa y se acerca más al potencial cliente.
Uno de los conceptos más conocidos para estas acciones es el de «Cultura participativa», defendido por el profesor Henry Jenkins, uno de los mayores investigadores en medios digitales del mundo. Él dice que «el flujo de contenidos por múltiples plataformas de medios, la cooperación entre múltiples mercados mediáticos y el comportamiento migratorio de los públicos de los medios de comunicación», crean una cultura de convergencia. Cuando el contenido de su empresa es convergente en las redes sociales gana relevancia y, al mismo tiempo, gana la credibilidad de quien realmente interesa: El cliente.
La entrega de productos grandes y voluminosos ya no tiene por qué ser un obstáculo.
Los minoristas pueden ofrecer una experiencia de entrega rápida, precisa y satisfactoria. Aprovechando las distintas soluciones logísticas avanzadas, que pueden superar los desafíos tradicionales y deleitar a sus clientes con entregas excepcionales.
Aunque todavía hay una probabilidad baja de guerras comerciales, vale la pena observar de cerca las decisiones en cuanto a la política, y las respuestas internacionales que generen, para estar atentos a las señales de escalada.
Los minoristas deben conocer la composición demográfica de sus clientes para tomar mejores decisiones sobre publicidad, colocación de productos y diversificación de mercancías.
Otherwise, it is not impossible to let the demons talents and abilities be unleashed and penetrate the defense line.Yes, sir Anlos looked extremely docile. If you didn t know her race and attributes, you might really think she has this character.
Hiss Before the other dark elves could take action, the giant spider sprayed out a stream of fist thick webbing that instantly entangled it, and then slowly dragged it back.Although the Silver Pegasus Medterra Cbd Gummies Benefits Reviews And Uses For Sleep Pain And 076 Inflammation also arrived with the dragon, it did not join the battle, but was responsible for monitoring the surrounding situation.
By the way, if someone records the process of this mission, we can get an additional reward of 10 million gold coins Mu Best Cbd Gummies For Pain In 423 Chengfeng, who came with the King of War, suddenly added.This resource point has troops stationed there. If it is not solved, the follow up army will waste time on this.
This is because the formation of the Wolf Knights is not very tight.In comparison, he is more concerned about the effect of summoning the undead.
However, with the help of endless means and the escape route designed in advance, they all escaped safely, which made the Crow Principality secretly hate themselves, but there was nothing they could do against them.Ever since the demise of the Griffin Principality, this wayward girl has seemed to have changed into a completely different person, hiding all her worries, like a dormant volcano that never knows when it will erupt.
So after Wall learned about this, he immediately came to Zhao Hao to discuss it.The problem is that this is not a battlefield The adventurers will not stay where they are and confront the giant head on, and simply dodge in the face of attacks.
I only have twenty taels of silver with me. The imperial edict said that we were sent to the army and our property was banned.No matter how many there are, unless they can fill the arena, they will not be able to catch up with him.
Our guests are here After feeling it carefully, Bai Ze answered.Even if the vine dragon is only as thick as a hair, hundreds of them combined would be a lot, not to mention that the vine dragon is not a hair but a steel wire.
Sir, you ll know when you switch professions Anlos may have seen something in Zhao Hao s eyes, so she reminded him aloud.On the contrary, if bees possess human intelligence and have unlimited tail needles, humans are the most dangerous.
Okay, it s our turn to take action Suzaku knew that whether the orcs could break through the Scarlet Fortress would depend on the next battle, so he was ready to take action.Buzz But under the healing techniques of the priests, it melted quickly like ice cream under the sun.
Shadow shuttle Zhao Hao directly activated this spell and left without hesitation for half a second.I have a saying about MMP, which I must say today If When To Take Cbd Sleep Gummies Unlocking The Secrets To 68 A Restful Nights Sleep you are attacked by such an army of soldiers without preparedness, GG will definitely not explain it.
There is an enemy Troops are not rigid machines. They will naturally notice when their health points are reduced, and the problem will be discovered immediately.Let s go and receive our gifts Zhao Liang spread his demon wings and flew up.
For example, Silver Pegasus and the like. Once you encounter one, you can only stop, otherwise it will be ignited by the flames, and it will be no different from death at that time.Chapter 532 starts the war and reshuffles Free to read.
How could they work so hard If the Wolf Knights choose to bypass the Golden Dragon, they will waste some time, enough for the Shadow Swordsman to deal with the Thunderbird.And most of the cost of maintaining the vines is borne by the nutrient rich volcanic soil.
With the emergence of Zhao Hao, a dimension reduction player, strong players will naturally target him and the Ice and Snow Bear, and they will indeed roll up.Whether it s Shadow Travel or False Life , they are all Zatural Cbd Gummies Benefits 5244 Reviews And Science Behind Full Spectrum Cbd incredibly powerful shadow spells or abilities.
That adds up to just a few thousand units. This number is completely pitiful compared to before.After the army entered the mountains, it was completely to avoid all evil.
No Kids Cbd Gummies For Sleep Benefits Safety And Best 55 Products wonder there are incidents where demons or undead massacre the city from time to time, it s just Gu Wei.Zhao Hao did not disturb Mia, who was bursting with inspiration, but stood outside waiting for the other party to give him a surprise.
The words crossed out by the girl are precisely the lowest and worst parts.Ding ding ding Once again, he was blocked by a ruthless man.
At this time, in the eyes of this branch elder , Qin Menglin was no different from the master of Yin and Yang.Although it is not a one time treasure, it should not be used lightly before the critical moment.
Even if an impossible event happens for example, Gui Wujiu fully acquires the Eight Swords of Chenyang Sword Mountain or Xuanyuan Huai fully acquires the Kongyun Nianjian.Win people s trust. Yin Yang Dao Master said seriously How should we do it Qin Menglin Purekana Cbd Gummies Review A Comprehensive Analysis Of Their Effectiveness 56 said Use the method exactly as the master said, just slightly modified it does not need to be widely known, only in the gatherings of the heads of various sects and clans Tell the truth, find a way to let Long Yun and others know let s just say that Gui Wujia s limit of persistence is about twelve years.
She moved her palm and called Su Caicai out again. Just listen to Jiang Minyi say This Lin Yi must be unwilling to be 63163 The Benefits And Effectiveness Of Sarahs Blessing Cbd Fruit Gummies For Overall Wellness Yrxmt honest, and he will probably be photographed and taken into the Dharma Space.Ringing like a big bell, the God Realm continued to collapse, slowly recovering visible to the naked eye, and the chaotic airflow also gathered again.
Using actual conditions and adapting to local conditions, it is still necessary.In the current Taoism, except Mg Gummies Cbd 719 Ultimate Guide To Benefits Dosage And Reviews for the nine sects of martial arts, they are full of generals after the spiritual form.
Although his voice was not high pitched, and there was no sign of magical Purekana Cbd Gummies Review A Comprehensive Analysis Of Their Effectiveness 56 power attached to it at all, it inexplicably touched everyone s heart.No
it seems to be slightly worse Even the triple paddle wheel cannot withstand this brilliant power.
It s just repairs. The Devil Source Penetration Grand Ceremony seems unnecessary.I control Heavenly Dao in an orderly manner. If we instill power into you, you will have the complete Heavenly Dao in Shark Tank Cbd Gummies 027 Episode Youtube Reviews Benefits And Scams your body.
As for Tie Ke taking the initiative to discover Youwei and requesting investigation, this is another matter.The meaning of his words was also very clear. Although Xian Dao and Ying Yuan are the pinnacles of the local Taoist masters, they are still inferior to the two Ascended Saint Ancestors Long Yun Fengqing, Yin Yang Taoist Eight Sacrifice Great Witches, and the Nine Sects Tianzun.
An old man in black robes with a very old face sat alone on a wicker chair, looking leisurely and contented, with his mind racing and thoughtful.After carefully observing Mu Xin s divine energy and bloodline, he suddenly realized something in his heart.
However, Linghu Qubing looked back at the incident in a subtle way, as well as the calmness with which Yuchan appeared during the battle, and the change in his expression.After cultivating it for a long time, it is not difficult to manifest it into its true form.
The phenomenon of the magical power exerted by Li Yunlong is like the stream of stars in the sky suddenly speeding up a thousand times Green Roads Cbd Review A Trusted Hemp 71 Brand Explained or a hundred times, flowing endlessly, and their number is infinite.In fact, when he was in the first secret realm just now, Gui Wujiu Jiu used the nourishment of the image transformed from the triangular prism crystal to complete a virtual elixir combination with Qin Menglin.
Because Dongfang Wanqing s previous Miao Miao Sect Taoist skills were actually able to achieve a balanced attack and defense if he fell slightly behind and only defended but not attacked , his upper limit of endurance was obviously increased by another level therefore, although his move was much stronger, it still Whether he can achieve success or not is not certain.
Qin Menglin was not lagging behind either. He suddenly raised his brows and said The body is deep and solid, and it is controlled by one mind, just like a hub when it is deep, everything will be silent, and when it is strong, the sky and the earth will be bright and extinguished.Gui Wujiu s eyes narrowed. At this moment, he captured From Bu Zhi s expression, Gui Wujiu saw the shadow of that man.
Hiding the final secret and only fighting with normalcy to win does not seem to be without hope.For example, if the outer seventh formation is the master and the inner second formation is the slave, every three days and nights, the inner second formation cannot be maintained and naturally disperses it flows to the realm outside the seventh formation and is reorganized.
Disturbed by external forces. In fact, the Kong Yun Gummy Bears To Help 08464 Sleep A Comprehensive Guide To Better Rest Ygqou Nian Sword is instantaneous, and its sensing range is extremely far.The pure road of knowledge based idealism leads to the Sword Fruit the pure road of practical rationality leads to the yin yang fruit and the entangled evolution of these two roads leads to the other fruits.
No matter what situation you encounter, you can easily deal with it.Hearing this, Lin Yi s eyes suddenly shrank. It was really Jiang Minyi who wanted to fight against her.
His voice was soft and long, but also had a strong breath, which complemented his majestic appearance and made people feel comfortable and attracted to him.Now he has become the leader of the Soaring Snake clan.
The method of bloodline meridian restoration of the ancient wood spirit lineage cannot be used at will.Feng Qing s eyes settled down and he was about to speak.
Those who obey will be rewarded. Those who disobey will be punished, and those who disobey will be killed.It is enough to deal with the world of Ziwei. Most space seals.
When he first came to the Holy Cult to watch the battle and try out the results, he might not have thought that this was an opportunity but as time went by, Xi Lerong s mind that reached perfection was better than Xian Dao and Ying Yuan Chu.It has indeed reached the category of opening up the way , has taken root and spoken, and evolved into a master of magical powers in the way of swordsmanship.
The second is the changes in the situation in the world of Ziwei that Gui Wujiu mentioned, and this is the third.Gui Wujiu s sword has wonderful imagery, no less than Mr.
It turns out that Gui Wujiu s one body incarnation caused a setback.As for the list of people, it is half wider than the list of people.
If I use this thing, I will have enough power in the third step.The infinite words suddenly broke away from the light curtain and started to move, rising and falling, as if dancing.
If he had used similar methods in this battle with Gui Wujiu, Gui Wujiu would certainly not have been able to resist him before.It is absolutely impossible to withdraw immediately after you become enlightened She must make a considerable level of achievements for the dragon clan at least equivalent to what Dongfang Wanqing once did for the Piaomiao Sect before she can lay the groundwork for her ascension.
Elder An Yan s heart skipped a beat, and the talisman he sent directly to Yu Li was either from Zhanheng Demon Ancestor or Feng Qing Holy Ancestor.After carefully pondering his thoughts, Huang Xiyin finally felt that he should be confident that he was not to blame.
Moreover, this thing directly points to the original mind.Soon the yellow and white body disappeared. The huge tree in the middle swayed for a while, and immediately in front of Gui Wujiu, a huge yellow skinned gourd that was almost as tall as a man appeared.
If he meets Liang Zhenjun, Wen Jinyuan and others, and there is one more person, it will be like smearing it again.Huang Baili immediately said Regarding this Tao, we and fellow Taoist Gui can be said to have reached a consensus now the people who are in charge Understanding The Benefits Of Bloom Cbd Gummies 03555 Shark Tank of the forty two regions are meaningless.
The number of days is constant, There must be a threshold.Just by looking at Du Minglun s expression, one can tell that all eight of the sect s true treasures Cbd Gummies Penis Enlargement Comprehensive 71 Guide are among them.
Jiang Minyi said To make a long story short. The uninvited guest is on his way to Qingweizong right now.It s just that now it has only reached the first step, and the opponent has decided to fight.
When the flames of the talisman reached its peak, it suddenly jumped down and penetrated into the mouth of Bei Yue s corpse.If it were Mo Tianqing in the past, he would definitely not use the method of directly driving the Pingchang Celestial Master out of the altar.
But the blameless thing in front of me is just a clone and a shortcut state.Under the people list , about twenty or thirty people gathered in the southeast corner.
Can this really be called an opportunity Huang Xiyin blinked and Cbd Gummies For Dick A Comprehensive Guide To Enhancing Male Health Pjrna 328 said calmly Of course it is an opportunity.The situation is mysterious. If Qin Menglin or Xuanyuan Huai were here, replacing one of Li Yunlong or Xi Lerong even Xuanyuan Huai, whose achievements had been greatly reduced after Liulitian s defeat it would be enough to pose a threat to Gui Wujia.
Some people even think that they should withdraw from the Kingdom of Hadra Tower immediately, return to the land of wizards and defend the sea, and then find ways to repair the protection of the Sea of Mist.Suddenly they discovered a The fact that the instrument was still running naturally made him extremely surprised.
There were no more beautiful figures anywhere in his sight.As a 500 kilogram high purity uranium stone was loaded into it, a brilliant light of destruction immediately appeared.
On the periphery of the sea of fire, various means were used to try to destroy or influence his 8761 Understanding The Benefits And Effectiveness Of Activgenix Cbd Gummies immortal flames.Some wizards believe that these ring shaped creations are the residences built by the magic star for themselves, palaces standing on the sky, to show their uniqueness and greatness But this statement is obviously untenable, because as this thing is gradually built, no matter from any angle, it does not look like a place for living.
He had clearly just arrived here
but he did see the fog of death that Bird was talking about, and he used the rune lock to confine it to an open and safe place.The expansion speed of the space time nodes behind him is Experience The Harmony Of Nature With Earth Essence Gummies Cbd 056 Top getting faster and faster.
Otherwise, I d better kill him Sanchez, who was forced to break an arm after resisting the energy wave, said angrily.Of course, this is normal. Aerodynamics is a branch of Fluid Mechanics , and the amount of knowledge and calculation involved is very huge.
According to this statement, there is nothing that can be determined in the whole world.Everyone present looked at each other, and a bold wizard took the lead in asking.
I don t know, but it s very possible Vittorio s expression was particularly solemn.Waves of fire rose up, rendering the sky red for just more than ten seconds.
This quantum relativity theory is completely It s just the product of mutual contradictions
End of Chapter At noon, Harrov, who received the Delayed Selection, Optoelectronic Double Slit Interference 80 Dr Gundry Cbd Gummies Reviews Benefits Side Effects And User Feedback Experiment report from the Wizards Council, couldn t help but frowned, and then shook his head in confusion.
The number was unimaginable, almost covering the entire airspace.For Shado, who is an undead and a legendary creature, ordinary flames are not worth fearing, but this kind of eternal flame is obviously different.
Great Lord, according to our divination and exploration, the kingdom of the dead on the other side of the world seems to have undergone tremendous changes
Yes, the Lord of Death has fallen A deep, high voice, indistinguishable from male to female, sounded in the sky.Fortunately, as the time and space gate was closed, the Lord of the Undead was also killed by Lin En, These legendary undead spirits suddenly shriveled up, and were finally wiped out by a few Best Cbd Cream For Neck Pain 587 Top Options Reviewed Sunfire Cannons.
Cecil gave Varok a cold look. The two parties were about to accuse each other, but they shut up in unison because a terrifying pressure suddenly filled the sky over the entire mountain range.Sean bowed slightly and thanked him. Before he was in the empire, all he heard was how talented the magic star was in magic research, but he didn t expect that the other party was such an all rounder.
An unlucky wizard was also targeted, but he obviously did not have Ivina s excellent reaction speed, and was directly swallowed by the giant worm that emerged from the ground.For wizards who can sense and influence electric and magnetic fields to a certain extent, it Sunny Days Ahead 79 Sunmed Cbd Gummies is not difficult to do this with magic.
This is what Lin En does not use easily. reason. But it is a pity that as a new god, Ella knows nothing Unveiling The Truth Behind Wave Cbd 75602 Gummies A Comprehensive Review about so called antimatter Facing the terrifying electron beams emerging from the front ends of the three starships, they still adopted the same strategy as before, and this undoubtedly played into Lin En s plan.
In order to calm the inner panic of the townspeople, the Council quickly sent people to publicize that they had once again foiled the church s conspiracy, and the huge light cone that shot up into the sky last night was a new magic developed by the magic star Linn.Lin En did not spend all his energy here, because he also needed to study the second topic, which was the establishment of the space time gate Both the Moon Goddess Diana and the Lord of the Dead have mastered this extremely high end ability in the eyes of technological civilization and can jump through time and space over long distances.
The entire empire, including the desolate northern border, covers an area of less than 7 million square kilometers.
Por Silvio Vidoto | Director de Marketing de Unify; Soluciones de Comunicación y Colaboración del grupo Atos.