Por Óscar Romero | Director de Ventas para México y el Norte de América Latina
Las empresas de manufactura han atravesado un sin número de complicaciones en las ultimas décadas: globalización, inestabilidad laboral, falta de inversión y personal que envejece. Los efectos son inevitables. Como ejemplo podemos mencionar que en el Reino Unido el sector de manufactura disminuyó dos tercios desde 1980 y en Estados Unidos se perdieron 5 millones puestos de trabajo desde el año 2000.
Aunque los obstáculos no han desaparecido, los pronósticos son ahora más optimistas. En el reporte de KPMG del 2016 (Global Manufacturing Outlook), 65% de las empresas entrevistadas confiaban en su crecimiento, Y en enero 2017, 11 de las 15 principales empresas de manufactura de productos de Estados Unidos experimentaron crecimiento y en Canadá se expandió la actividad de manufactura en los últimos 25 meses. Este escenario se repite locamente en América Latina.
¿Será este el renacimiento de la manufactura? Esto todavía está por verse y los obstáculos se mantienen. Sin embargo, el analista Ray Wang de Constellation Research afirma que los obstáculos no serán los mismos que se presentaron en el pasado. En un reporte reciente de Wang: “Nine Starting Points for Digital Transformation in Manufacturing”, menciona 5 retos en vías de superarse:
No tener una diferencia cualitativa “commodity”: El bajo costo no es todo lo que al cliente le interesa ahora. Las empresas cuentan con oportunidades para diferenciarse por medio de servicios de valor agregado y la experiencia del cliente en tecnologías disruptivas que soportan la trasformación digital.
Exceso de regulaciones: Los países están empezando a re examinar sus políticas industriales.
Estrategias a corto plazo: Las empresas han aprendido a planificar a largo plazo y crear estrategias sustentables de crecimiento.
Falta de inversión en las instalaciones: Las compañías están corrigiendo esta falta de inversión que los volvía menos ágiles y más vulnerables a la disrupción de la competencia innovadora.
Mayor edad de la fuerza laboral: La brecha causada por el personal que se retira, ya comienza a ser reemplazado por los millennials. Los requisitos de los trabajadores también están cambiando hacia mayores conocimientos tecnológicos acordes con la nueva generación de empleados y tecnologías.
Con estos temas ya resueltos, ¿de qué se deben preocupar las empresas de manufactura? Quedan bastantes temas pendientes, lo más importante es considerar estos cambios como oportunidades. La tecnología actual puede ayudar a desarrollar y sostener modelos de negocios nuevos y se ha vuelto cada vez más sofisticada. La puerta se abre y es el momento de ingresar.
Con herramientas de inteligencia artificial, los tutores obtienen capacidades como predecir la calificación que obtendrá un estudiante o caracterizar su comportamiento de aprendizaje, esto es, una disminución en su carga de trabajo».
Las tendencias para las áreas clave en las organizaciones se dirigen hacía la contratación de personal estratégico y adopción de tecnologías de la información.
Los precios especiales, descuentos y promociones pueden ayudarte para que tu página web atraiga clientes que de otra forma hubieran acudido a la tienda física.
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He is from the Tuoba family, he is the third genius, and his spirit seeking technique is absolutely powerful.The rest is the second echelon, and the third echelon.
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That s right, Tuoba Tianci said. The old lady from Yaochi Holy Land said again This is a strange stone with three apertures, eight thousand catties of spar.Do you still want to fight back Do you have the strength Lin Xuan sneered disdainfully.
The two of them are so strong that they are against the sky.Sure enough, Jian Shisan was the first to bear the brunt and was under tremendous pressure.
The ancient family is a barren ancient family, very large.However, whether there are gods or immortals in this world is still unknown.
Not only them, most of the warriors in the entire Northern Territory set out for Beiliang City.They didn t expect that the other party was able to compete with Da Neng.
Three realms of kings were formed, completely blocking Lin Xuan.
Por Óscar Romero | Director de Ventas para México y el Norte de América Latina