«Proporcionar una experiencia ejemplar del cliente ya no es un diferenciador competitivo, es un requisito de negocio», afirmó Bob Sanders, vicepresidente senior y gerente general de Data Capture Solutions para Zebra Technologies. «El nuevo escáner MP7000, ayudará a mantener las líneas de salida en movimiento y permitirá a los minoristas procesar más transacciones por día. Con la introducción de la suite de software DataCapture DNA, Zebra también está ampliando su legado de innovación en la industria de escaneo de códigos de barras, con un conjunto de herramientas únicas que simplifican toda la experiencia de escaneo desde la integración hasta el despliegue y la administración».
La empresa presentó el lector 1D/2D multi-plano MP7000 para supermercados, cadenas de descuento y tiendas de almacén, que aceleran las líneas de pago, en conjunto con el software DataCapture DNA de productividad, gestión y desarrollo de aplicaciones y herramientas así como utilidades de visibilidad. DataCapture DNA funciona con los escáneres portátiles, de montaje fijo y complementario Zebra, así como con el nuevo MP7000 para simplificar la integración, despliegue y administración de dispositivos, ayudando a las empresas y a los socios de canal de PartnerConnect, a obtener los mayores beneficios de sus inversiones tecnológicas.
El escáner mejorado MP7000, incrementa el éxito de su predecesor MP6000 – la primera solución basada en imágenes en un modelo de forma bióptica tradicional – al agregar nuevas innovaciones tecnológicas, incluyendo:
Capacidad de captura de imágenes para cajeros que permite registrar fácilmente y de manera más veloz, recibos, facturas de servicios públicos o artículos que no están en el archivo.
Un sistema inteligente de iluminación que, en promedio, consume hasta un 60 por ciento menos de energía que los dispositivos competitivos, ayudando a reducir el Total Cost of Ownership (TCO) y el uso de energía, mientras que apoya las iniciativas verdes corporativas.
Plato integrado de escala horizontal y vertical que aumenta la superficie activa para un pesaje fácil y preciso de artículos grandes, ayudando a reducir la pérdida de ingresos debido al pesaje impreciso de artículos de gran tamaño.
Menos componentes, partes que no se mueven y una carcasa superior que puede removerse sin herramientas, haciéndolo más fácil y rentable para el servicio.
Un escáner opcional para uso del cliente, que deja a los compradores explorar simultáneamente cupones móviles y tarjetas de fidelidad, impulsando más compras inmediatas sin retrasar la transacción de pago.
La avanzada tecnología de escaneo permite al escáner-báscula MP7000 capturar rápidamente cualquier código de barras impreso o electrónico en cualquier condición -incluyendo paquetes de productos mejorados por Digimarc, reduciendo el tiempo que los compradores pasan en la fila de las tiendas.
DataCapture DNA simplifica y mejora la acción de escaneado con un software único y suite de utilidades que incluye productividad, gestión, desarrollo y herramientas de visibilidad que mejoran la experiencia de captura de datos para usuarios, desarrolladores y administradores de TI.
La colaboración entre el sector público y empresas privadas de tecnología puede contribuir a una sinergia que ayudará a lograr que México se posicione en la economía mundial.
A través de geolocalización las compañías han logrado atraer un mayor número de clientes, potencializar ventas y desarrollar nuevos modelos de negocio.
Desde nuestra perspectiva como compañía, el 2017 solo fue una muestra de los éxitos que nos esperan el siguiente año, ya que seguramente seguiremos presenciando la consolidación del e-commerce
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