Con su ponencia «Data Quality y GIS. La combinación perfecta para optimizar la estrategia comercial», Deyde Colombia Calidad de Datos, compañía perteneciente al grupo español Deyde Global, participó en la XIX Conferencia Colombiana de Usuarios ESRI que tuvo lugar en Bogotá. Durante la sesión, Carlos Alarcón, business development manager de Deyde Colombia, expuso las ventajas de combinar Calidad de Datos y Sistemas de Información Geográfica (GIS) para optimizar la estrategia comercial y garantizar un adecuado servicio a los clientes.
Así, y basándose en un caso de éxito liderado por Meiko, líder de Investigación de Mercados en el Canal Tradicional en Colombia, Alarcón explicó cómo con la ayuda de MyDataQ, Meiko ha conseguido mejorar sus procesos de calidad de datos. De este modo, y además de depurar y normalizar la información de identificación de las tiendas donde hacen la inteligencia, Meiko es capaz ahora de encontrar las coincidencias con la información de las tiendas que los clientes les proporcionan, generando de manera precisa las coordenadas de geolocalización y las rutas adecuadas.
«La geolocalización es hoy una herramienta esencial para empresas de todos los sectores. El poder identificar la ubicación geográfica exacta de los clientes permite realizar una explotación estadística y analítica de los datos transaccionales y así encontrar relaciones entre los datos que, de otra manera, sería imposible de lograr. En este aspecto, garantizar la Calidad de los Datos, su integración con los sistemas GIS, su adaptación al ecosistema digital y su uso estratégico es del todo fundamental», aseguró Carlos Alarcón. «En este sentido, eventos como el de ESRI suponen una excelente oportunidad para mostrar cómo es posible integrar los sistemas de Data Quality en los proyectos de Información Geográfica más innovadores del país”.
MyDataQ + ArcGIS: un binomio de calidad
La calidad de los datos es un activo principal en los proyectos GIS, cuanto mejores sean los datos mayores serán las posibilidades. La empresa está especializada en la normalización de nombres y direcciones, y en la deduplicación y estandarización de bases de datos. A través de su herramienta de calidad de datos MyDataQ, provee a ESRI de servicios de normalización estándar de nombres y direcciones, además de servicios de enriquecimiento de datos mediante coordenadas geográficas entre otros. Los servicios incluidos en MyDataQ están disponibles para su integración inmediata con la plataforma ArcGIS de ESRI.
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The female accountant s answer was without any sloppiness.Du Heng stopped wandering around and returned directly to the health center.
He just gave Du Heng a response with his eye that could still be closed, and whined in his mouth.You got this disease from your mother. It is hereditary, and it is impossible to cure it.
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After he finished the work at hand, he and Du Heng left more than ten minutes early.But now it seems that this old boy Zhang Shuai is too unreasonable to bully a junior doctor who has not been admitted.
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Li Qin and the others could hear Du Heng and Li Chengzu s words clearly.If you don t use enough aconite, in this situation where all the internal organs are damaged, I m afraid the yang energy won t be able to support it.
At this moment, she suddenly felt that her upper lip felt like.
Lost. The remaining three were dumbfounded. When Zhao Xinyuan swung his sword, they did not react.The red, white and other things had all been roughly cleaned up.
At this point, Du Heng deliberately emphasized his tone, Remember, it must be gentle.Wang Wenlong s answer was quite straightforward, and he didn t want to hide it.
However, everyone was not very familiar with each other, and after chatting for a few words, the atmosphere slowly began to enter the stage of awkward chatting.By the way, do you need to find anything else Let me ask.
When he was brought to the hospital to be used by Wang Shuqiu, the doctor rejected him.But we This is good, but look at other places, the weather is much scarier than Jinzhou.
But when these five women came in, their tone changed.Early the next morning, Du Heng went to visit Liu Amei.
Looking at Du Heng who was meticulous and slowly groping on her arm, she took the initiative to find a topic, What do you call me, doctor Du Heng.But Qi is only in his forties, and he is still in the countryside.
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By the way, be careful when giving medicine to your child.First of all, what is my current level and craftsmanship I knew exactly what was going on.
As he said that, Wu Shengnan looked like a beast again.
Con su ponencia «Data Quality y GIS. La combinación perfecta para optimizar la estrategia comercial», Deyde Colombia Calidad de Datos, compañía perteneciente al grupo español Deyde Global, participó en la XIX Conferencia Colombiana de Usuarios ESRI que tuvo lugar en Bogotá. Durante la sesión, Carlos Alarcón, business development manager de Deyde Colombia, expuso las ventajas de combinar Calidad de Datos y Sistemas de Información Geográfica (GIS) para optimizar la estrategia comercial y garantizar un adecuado servicio a los clientes.