Con su ponencia «Data Quality y GIS. La combinación perfecta para optimizar la estrategia comercial», Deyde Colombia Calidad de Datos, compañía perteneciente al grupo español Deyde Global, participó en la XIX Conferencia Colombiana de Usuarios ESRI que tuvo lugar en Bogotá. Durante la sesión, Carlos Alarcón, business development manager de Deyde Colombia, expuso las ventajas de combinar Calidad de Datos y Sistemas de Información Geográfica (GIS) para optimizar la estrategia comercial y garantizar un adecuado servicio a los clientes.
Así, y basándose en un caso de éxito liderado por Meiko, líder de Investigación de Mercados en el Canal Tradicional en Colombia, Alarcón explicó cómo con la ayuda de MyDataQ, Meiko ha conseguido mejorar sus procesos de calidad de datos. De este modo, y además de depurar y normalizar la información de identificación de las tiendas donde hacen la inteligencia, Meiko es capaz ahora de encontrar las coincidencias con la información de las tiendas que los clientes les proporcionan, generando de manera precisa las coordenadas de geolocalización y las rutas adecuadas.
«La geolocalización es hoy una herramienta esencial para empresas de todos los sectores. El poder identificar la ubicación geográfica exacta de los clientes permite realizar una explotación estadística y analítica de los datos transaccionales y así encontrar relaciones entre los datos que, de otra manera, sería imposible de lograr. En este aspecto, garantizar la Calidad de los Datos, su integración con los sistemas GIS, su adaptación al ecosistema digital y su uso estratégico es del todo fundamental», aseguró Carlos Alarcón. «En este sentido, eventos como el de ESRI suponen una excelente oportunidad para mostrar cómo es posible integrar los sistemas de Data Quality en los proyectos de Información Geográfica más innovadores del país”.
MyDataQ + ArcGIS: un binomio de calidad
La calidad de los datos es un activo principal en los proyectos GIS, cuanto mejores sean los datos mayores serán las posibilidades. La empresa está especializada en la normalización de nombres y direcciones, y en la deduplicación y estandarización de bases de datos. A través de su herramienta de calidad de datos MyDataQ, provee a ESRI de servicios de normalización estándar de nombres y direcciones, además de servicios de enriquecimiento de datos mediante coordenadas geográficas entre otros. Los servicios incluidos en MyDataQ están disponibles para su integración inmediata con la plataforma ArcGIS de ESRI.
Los minoristas deben conocer la composición demográfica de sus clientes para tomar mejores decisiones sobre publicidad, colocación de productos y diversificación de mercancías.
El presidente de la Comisión de Educación, Gordon Brown, y Shakira Mebarak, miembro de la Comisión, hicieron un llamado urgente a los líderes mundiales para que incluyan a la educación en la agenda de la cumbre de este año.
Para los proveedores de empaques y fabricantes, esta tendencia ofrece la oportunidad de beneficiarse de un flujo de negocios más estable y una producción más eficiente. La tecnología de envasado versátil y los procesos automatizados serán cruciales para adaptarse a estos cambios y aprovechar las oportunidades que la racionalización de SKU presenta.
¡La simplificación no es solo una tendencia, sino una estrategia fundamental para la rentabilidad y la eficiencia en la industria de bienes de consumo!
Mediante algoritmos numéricos en un motor de inducción, puede medir la corriente del embobinado, la posición angular del eje del motor y adquirir señales de funcionamiento.
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It was his turn to play. Step, step He dashed forward and jumped off the top of the slope.Anyway, even the undead will cover themselves with soil at this time and bury themselves deeper to avoid being taken away directly by the howl of the banshee.
That s right A place like the main city actually uses tranquility To describe it, it is indeed weird.Under the shade of a tree not far away, behind the long registration tables, a large number of eyes were staring at this side.
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The level that was originally lagging behind has suddenly risen to second place on the level list, and is about to approach the transformation period of level 100.Although many people have suspicions based on her performance, without facts, they are just suspicions.
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Con su ponencia «Data Quality y GIS. La combinación perfecta para optimizar la estrategia comercial», Deyde Colombia Calidad de Datos, compañía perteneciente al grupo español Deyde Global, participó en la XIX Conferencia Colombiana de Usuarios ESRI que tuvo lugar en Bogotá. Durante la sesión, Carlos Alarcón, business development manager de Deyde Colombia, expuso las ventajas de combinar Calidad de Datos y Sistemas de Información Geográfica (GIS) para optimizar la estrategia comercial y garantizar un adecuado servicio a los clientes.