Por Sergio Mazzoni | Director de Ventas Identity Assurance de HID Global para Latinoamérica.
Con las ventajas que trae consigo la creciente modalidad de teletrabajo en América Latina, vienen también algunos problemas de seguridad que, manejados de forma rigurosa y cuidadosa, no deberían representar ningún riesgo para la compañía.
El teletrabajo llegó a América Latina hace un poco más de quince años y, más que una moda, se ha constituido en una modalidad laboral creciente y necesaria, entre otras cosas, porque nuestra región es la segunda más urbanizada del mundo, lo que hace que asuntos como la movilidad y el medio ambiente se vean afectados por consecuencia del desplazamiento de todos los empleados activos.
Además de ser una forma de trabajo ecoamigable, el teletrabajo genera retribuciones más que positivas para empresas y empleados: ahorro de tiempo, optimización de recursos económicos, físicos y tecnológicos y bienestar laboral, son sólo algunas ventajas.
El escenario laboral ha sido dinamizado en parte gracias a dos factores que son sumamente importantes en los tiempos que vivimos. El primero de ellos es la conveniencia, es decir que la tecnología se acomoda a las necesidades y preferencias de las personas, contribuye a optimizar su tiempo y facilita la comodidad de los usuarios.
El segundo factor es la movilidad, que se refiere a la posibilidad de llevar la tecnología con nosotros a donde vayamos. Ambos factores se unen para facilitar la vida de las personas. Son dos variables fuertes que rigen los negocios hoy en día. Además -en múltiples oportunidades- apoyan los procesos, mejoran los resultados y optimizan tiempo y recursos.
El teletrabajo no va en contravía de la seguridad
A pesar de que en Latinoamérica el tema de la ciberseguridad aún es incipiente, los índices de criminalidad en la red han hecho que el tema se ponga en el foco de las discusiones no sólo de personas y empresas, sino además de organizaciones internacionales que están trabajando para que el tema tome una dimensión gubernamental en la que sea posible disponer de leyes cada vez más estrictas que combatan esta modalidad delictiva.
Cuando se trata de teletrabajo es vital hacer énfasis en el tema de la seguridad, pues en este contexto no estamos interactuando con personas físicas, sino con identidades digitales que son mucho más vulnerables a todo tipo de crímenes cibernéticos. Sin embargo, tomando suficientes recaudos de seguridad, el teletrabajo debe ser tan seguro como trabajar en las instalaciones físicas de cualquier compañía. Si una empresa no tiene en cuenta la seguridad dentro de su edificio, tampoco lo hará en las oficinas remotas (bien sean en recintos cerrados o abiertos).
Así las cosas, mientras que la legislación en nuestra región no sea lo suficientemente fuerte, rigurosa y efectiva, existen por lo menos recomendaciones de buenas prácticas que ayudan a disminuir las probabilidades de ser víctima de delitos cibernéticos. Una serie de consejos básicos aplicables en cualquier contexto, desde el personal hasta el corporativo son:
No compartir las claves y las contraseñas con nadie.
No dejarlas anotadas en papeles o notas cerca de la computadora o en las gavetas de la oficina.
Cambiar periódicamente las claves y las contraseñas.
Es recomendable que la clave tenga caracteres alfanuméricos y no sean datos personales como fechas de cumpleaños, aniversarios o nombres propios, etc.
Hacer un backup periódico de la información. En el ambiente del cibercrimen existe una modalidad extorsiva en la que el delincuente pide una recompensa por devolver la información robada, por eso un backup puede ser útil.
Contar con un método de doble factor de autenticación. Hoy en día la manera de aumentar la seguridad es hacer más complejas las claves, a tal punto que recordarlas es difícil. Por eso se han desarrollado otros métodos como los segundos factores de autenticación que, de alguna manera, ofrecen mayor seguridad y facilidad a la hora de recordar, pues se trata de la combinación de un método útil con una contraseña sencilla. Por ejemplo, un sistema de doble autenticación pueden combinar dos claves, una credencial y un pin, una credencial y una clave, entre otros métodos.
Evite la pérdida de información, de dinero y de prestigio
En el contexto corporativo es fundamental que la compañía cuente con políticas y protocolos claros y detallados de seguridad, no sólo en los procesos de conectividad dentro de la empresa, sino además con toda su infraestructura informática dentro y fuera de las instalaciones físicas. Algunas veces los departamentos de IT toman precauciones suficientes para la conectividad interna, pero olvidan hacerlo cuando las personas comienzan a trabajar de forma remota.
Es importante mencionar que las redes wi-fi públicas no siempre son confiables, por eso hay que prestar atención especial a la manera en que se conectan y acceden a Internet aquellos empleados que trabajan por fuera de la empresa. Por ejemplo, en sus hogares, en un café, o aquellos empleados que trabajen durante un viaje, desde aeropuertos y hoteles.
Para estos casos de conexión remota es altamente recomendable acceder desde redes virtuales privadas, contar con un segundo factor de autenticación y mantener al día las actualizaciones de software necesarias.
Según algunas estadísticas, las personas tardan entre tres y cuatro meses en darse cuenta de que fueron víctimas de robo de identidad cuando un tercero le advierte alguna irregularidad. A nivel corporativo esto podría significar un desastre, en términos de lo que el criminal puede hacer con la información robada, en términos económicos y, en el peor de los casos -si la información se filtra a los medios de comunicación-, en términos del prestigio de la compañía. Una empresa con grietas en su sistema de seguridad es una organización poco confiable y en ese sentido, el impacto económico podría ser fatal.
Conscientes de esta situación, las compañías vienen reforzando sus protocolos de seguridad. En ese sentido, HID Global ha desarrollado ActivID, una plataforma robusta de administración de identidades digitales que permite que los empleados de una compañía se autentiquen utilizando los métodos que sean más convenientes para la organización.
En un estudio realizado en 2015 se reportó que durante 250 días se detectaron casi 400 millones de intentos de ataques de virus en América Latina. Es decir, más de 20 incidentes por segundo. En el mediano y el largo plazo, la relación costo-beneficio, al contar con este tipo de herramientas y tecnología, es muy positiva si se tienen en cuenta las probabilidades de ser víctima de un delito cibernético.
Retos que enfrenta el retail en México y su posible solución
México es uno de los países latinoamericanos que más está despuntando en cuestiones de retail, comercio electrónico y omnicanalidad. Esto se ha debido al crecimiento de los consumidores en línea, ya que tan sólo en 2016 siete de cada diez internautas mexicanos realizaron una compra en línea entre mayo y julio de ese mismo año, según datos de la Asociación Mexicana de Internet.
Sin embargo, a pesar de este crecimiento exponencial, aún existen varias fallas o retos que México debe enfrentar con las ventas en línea.
Unas de las principales fallas se encuentra en la disponibilidad de inventario. Generalmente los catálogos que los clientes ven en línea no están actualizados, esto significa que no hay productos disponibles, o que estos inventarios no son reales, por consiguiente los consumidores no pueden adquirir lo que desean.
“Lo que sucede muchas veces es que en la página web colocan fotografías de inventario desactualizado, lo cual significa que ya ha sido desplazado al centro de distribución o a las tiendas”, mencionó Antonio Rivero, director regional de Ventas para Latinoamérica en Manhattan Associates.
Es importante que no sólo se concentre la atención en puntos de venta o centros de distribución, sino también en las páginas web, ya que cada vez más personas compran mediante esta herramienta digital. Es necesario revisar cada catálogo y corroborar su disponibilidad y la cobertura en áreas, es decir si esa mercancía se puede vender en todo el territorio nacional o únicamente en algunas áreas.
Otro gran reto es el proceso de entrega, en varios casos los productos no llegan rápidamente, problema que parte de la poca productividad del centro de distribución y tal vez su posición geográfica. Por ello, es recomendable analizar si es viable implementar la estrategia de convertir nuestras tiendas o puntos de venta en centros de distribución, para que así exista la posibilidad de que los consumidores finales puedan obtener sus mercancías en las tiendas más cercanas a ellos.
Por último, otro reto visible es el famoso Out of stock, es decir, que un consumidor no puede obtener el producto que desea ya que no está en el inventario. Esta problemática puede solucionarse simplemente si se realiza una buena planeación de inventario. La empresa debe saber cuál es el producto más vendido, en qué temporadas o qué modelos, para así estar preparados y abastecerse a manera que exista la mercancía suficiente para satisfacer la demanda.
Si una empresa detecta estas fallas en importante verlas como retos y darles solución, ya que el mercado cambia constantemente y la competencia no espera para tomar acción. Una buena planeación y un conocimiento exhaustivo de nuestros productos e inventario puede ayudarnos a estar mejor preparados.
Desarrollar, mantener y mejorar la relación cliente-marca es un dilema para los negocios que están sumergidos en una gran cantidad de datos e inmediatez.
Abordar estas cuatro prioridades estratégicas permitirá a los distribuidores enfrentar el futuro con resiliencia y adaptabilidad. La transformación digital, la mejora de la experiencia del cliente, la estrategia de talento y la gestión del clima empresarial son elementos clave para un crecimiento sostenible y el éxito continuo en la industria de la distribución.
Another person who understands is Qin Feng. Xingyu Technology launched new businesses this year, including computers, tablets, etc.I m scared to think about it. The Chou Country really wants to destroy you.
As time passed by, at 9 24 55, when the call auction was about to Expert Opinions on CBD Gummies and Hawkeye Hemp Gummies 300mg end with only 5 seconds left, the short side suddenly spent more than 600 million yuan in one go, directly raising the price Beat it down.In other words, as long as the Galaxy concept stocks continue to hit the limit and the index also drops on a large scale, mysterious funds from the big financial sector will come out to protect the index.
How popular is it The Fried and Greasy Foods total fundraising scale of the initial IPO was 73.During the reorganization, the shell company chose User Reviews and Feedback to suspend trading.
Doesn t Chen Yu still do a lot of those unbelievable tricks Spending 2 billion yuan to make cartoons makes me stupid.Fang Hong stared at Tian Jiayi and said firmly But I have to have the attitude of the country and the nation, and I don t want to go to other people s land and live a life that is Lemme Sleep Gummies Ingredients: A Comprehensive Review of the Popular Sleep Aid (DzFKD) naturally shorter.
Once the gallium and germanium cards come out, it can take anywhere from six months to a year.On the contrary, it solidifies Wei Qiwei s Filling and Setting the Molds revelations in the broadcast, and has more visual impact.
QFII funds are an obvious way to enter the market. But what about the funds that secretly curve into the market That is definitely much larger than the scale of QFII.Issuance With a market Increase Your Water Intake to Stay Hydrated capitalization of over RMB 700 billion, there is definitely not much room for premiums in the secondary market.
His valuation and pricing sounded very casual, but when you think about it, Top 5 Detox Teas in New York it doesn t matter.The few steel coins they managed to save in the past few years are almost gone.
The main funds of several major market makers wanted to draw the K line graph of this converging triangle, in order to let the investors participating in the game of the stock know that they can sell when they reach the pressure level, and if they don t sell, they will make a profit, and they did so.
After all, Samsung is now The reputation has not collapsed yet.Completed within. In other words, there are still about four months left before the agreed construction period, and only construction companies from large Eastern countries can achieve this speed.
It is tied to the interests of Wall Street capital, so it is difficult for the United States to actually twist it into a bundle.Chen Yu couldn t help but look at Fang Hong, who smiled lightly and said I came here today not just to tell you how Earlybird CBD Gummies: What Sets Them Apart many young men I have under my command.
Suddenly I feel that making money is easy and easy.The only thing I was told was that the new owner would help compensate for liquidated damages
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These more than 300 startups have survived the C round financing stage, and the more than 200 companies that survived in the end are not a big problem.This year s Big A market has been on a rollercoaster ride, and the external markets are also experiencing ups and downs.
And everyone has also discovered that the financial Less Common Side Effects and Risks support provided by Qunxing Capital played a decisive role in the implementation of the Daily Project plan, otherwise no one would be able to afford or dare to pay for it.Making family calls Ingredients and Their Effects on the phone. Because I don t believe it anymore.
In other words, there is no need for Qunxing Capital to spend too much liquidity to support the market value of quantitative capital.It was to protect the market. Defending the 2200 point mark of the Shanghai Composite Index, it is also taking advantage of bargain hunting in small shops.
This is actually not surprising. This industry is currently in a state of wild growth, and there are many people who want to get a piece of the pie.At present, the funds of Kunpeng Technology have to think about the situation of Jiuzhou Blue Arrow.
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Every time a lightning strikes the water mist, an area of white light will be produced in the water mist.The Treasure Pavilion and the Library Pavilion are usually guarded by powerful monks in the middle stage of Nascent Soul, and there are never fewer big monks guarding Yimu Cave.
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The Baidi Sect had a strong conflict with Jianyi Chongxiao Pavilion in Zhongzhou Continent before.
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This old guy is not simple. I didn t expect these guards to be so afraid of him.After these days of running around, Ye Fei s four pole realm has become more solid.
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You just broke through, and you are facing him. If, it is already extremely impressive his cultivation level has improved three times in actual combat.As expected, it is a formation breaking object refined by Gui Wujiu.
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When the flames of the talisman reached its peak, it suddenly jumped down and penetrated into the mouth of Bei Yue s corpse.Therefore, although she has not reached the Taoist realm, her role on many occasions has surpassed that of the Yin Yang Taoist.
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Por Sergio Mazzoni | Director de Ventas Identity Assurance de HID Global para Latinoamérica.