Por Sergio Mazzoni | Director de Ventas Identity Assurance de HID Global para Latinoamérica.
Con las ventajas que trae consigo la creciente modalidad de teletrabajo en América Latina, vienen también algunos problemas de seguridad que, manejados de forma rigurosa y cuidadosa, no deberían representar ningún riesgo para la compañía.
El teletrabajo llegó a América Latina hace un poco más de quince años y, más que una moda, se ha constituido en una modalidad laboral creciente y necesaria, entre otras cosas, porque nuestra región es la segunda más urbanizada del mundo, lo que hace que asuntos como la movilidad y el medio ambiente se vean afectados por consecuencia del desplazamiento de todos los empleados activos.
Además de ser una forma de trabajo ecoamigable, el teletrabajo genera retribuciones más que positivas para empresas y empleados: ahorro de tiempo, optimización de recursos económicos, físicos y tecnológicos y bienestar laboral, son sólo algunas ventajas.
El escenario laboral ha sido dinamizado en parte gracias a dos factores que son sumamente importantes en los tiempos que vivimos. El primero de ellos es la conveniencia, es decir que la tecnología se acomoda a las necesidades y preferencias de las personas, contribuye a optimizar su tiempo y facilita la comodidad de los usuarios.
El segundo factor es la movilidad, que se refiere a la posibilidad de llevar la tecnología con nosotros a donde vayamos. Ambos factores se unen para facilitar la vida de las personas. Son dos variables fuertes que rigen los negocios hoy en día. Además -en múltiples oportunidades- apoyan los procesos, mejoran los resultados y optimizan tiempo y recursos.
El teletrabajo no va en contravía de la seguridad
A pesar de que en Latinoamérica el tema de la ciberseguridad aún es incipiente, los índices de criminalidad en la red han hecho que el tema se ponga en el foco de las discusiones no sólo de personas y empresas, sino además de organizaciones internacionales que están trabajando para que el tema tome una dimensión gubernamental en la que sea posible disponer de leyes cada vez más estrictas que combatan esta modalidad delictiva.
Cuando se trata de teletrabajo es vital hacer énfasis en el tema de la seguridad, pues en este contexto no estamos interactuando con personas físicas, sino con identidades digitales que son mucho más vulnerables a todo tipo de crímenes cibernéticos. Sin embargo, tomando suficientes recaudos de seguridad, el teletrabajo debe ser tan seguro como trabajar en las instalaciones físicas de cualquier compañía. Si una empresa no tiene en cuenta la seguridad dentro de su edificio, tampoco lo hará en las oficinas remotas (bien sean en recintos cerrados o abiertos).
Así las cosas, mientras que la legislación en nuestra región no sea lo suficientemente fuerte, rigurosa y efectiva, existen por lo menos recomendaciones de buenas prácticas que ayudan a disminuir las probabilidades de ser víctima de delitos cibernéticos. Una serie de consejos básicos aplicables en cualquier contexto, desde el personal hasta el corporativo son:
No compartir las claves y las contraseñas con nadie.
No dejarlas anotadas en papeles o notas cerca de la computadora o en las gavetas de la oficina.
Cambiar periódicamente las claves y las contraseñas.
Es recomendable que la clave tenga caracteres alfanuméricos y no sean datos personales como fechas de cumpleaños, aniversarios o nombres propios, etc.
Hacer un backup periódico de la información. En el ambiente del cibercrimen existe una modalidad extorsiva en la que el delincuente pide una recompensa por devolver la información robada, por eso un backup puede ser útil.
Contar con un método de doble factor de autenticación. Hoy en día la manera de aumentar la seguridad es hacer más complejas las claves, a tal punto que recordarlas es difícil. Por eso se han desarrollado otros métodos como los segundos factores de autenticación que, de alguna manera, ofrecen mayor seguridad y facilidad a la hora de recordar, pues se trata de la combinación de un método útil con una contraseña sencilla. Por ejemplo, un sistema de doble autenticación pueden combinar dos claves, una credencial y un pin, una credencial y una clave, entre otros métodos.
Evite la pérdida de información, de dinero y de prestigio
En el contexto corporativo es fundamental que la compañía cuente con políticas y protocolos claros y detallados de seguridad, no sólo en los procesos de conectividad dentro de la empresa, sino además con toda su infraestructura informática dentro y fuera de las instalaciones físicas. Algunas veces los departamentos de IT toman precauciones suficientes para la conectividad interna, pero olvidan hacerlo cuando las personas comienzan a trabajar de forma remota.
Es importante mencionar que las redes wi-fi públicas no siempre son confiables, por eso hay que prestar atención especial a la manera en que se conectan y acceden a Internet aquellos empleados que trabajan por fuera de la empresa. Por ejemplo, en sus hogares, en un café, o aquellos empleados que trabajen durante un viaje, desde aeropuertos y hoteles.
Para estos casos de conexión remota es altamente recomendable acceder desde redes virtuales privadas, contar con un segundo factor de autenticación y mantener al día las actualizaciones de software necesarias.
Según algunas estadísticas, las personas tardan entre tres y cuatro meses en darse cuenta de que fueron víctimas de robo de identidad cuando un tercero le advierte alguna irregularidad. A nivel corporativo esto podría significar un desastre, en términos de lo que el criminal puede hacer con la información robada, en términos económicos y, en el peor de los casos -si la información se filtra a los medios de comunicación-, en términos del prestigio de la compañía. Una empresa con grietas en su sistema de seguridad es una organización poco confiable y en ese sentido, el impacto económico podría ser fatal.
Conscientes de esta situación, las compañías vienen reforzando sus protocolos de seguridad. En ese sentido, HID Global ha desarrollado ActivID, una plataforma robusta de administración de identidades digitales que permite que los empleados de una compañía se autentiquen utilizando los métodos que sean más convenientes para la organización.
En un estudio realizado en 2015 se reportó que durante 250 días se detectaron casi 400 millones de intentos de ataques de virus en América Latina. Es decir, más de 20 incidentes por segundo. En el mediano y el largo plazo, la relación costo-beneficio, al contar con este tipo de herramientas y tecnología, es muy positiva si se tienen en cuenta las probabilidades de ser víctima de un delito cibernético.
Retos que enfrenta el retail en México y su posible solución
México es uno de los países latinoamericanos que más está despuntando en cuestiones de retail, comercio electrónico y omnicanalidad. Esto se ha debido al crecimiento de los consumidores en línea, ya que tan sólo en 2016 siete de cada diez internautas mexicanos realizaron una compra en línea entre mayo y julio de ese mismo año, según datos de la Asociación Mexicana de Internet.
Sin embargo, a pesar de este crecimiento exponencial, aún existen varias fallas o retos que México debe enfrentar con las ventas en línea.
Unas de las principales fallas se encuentra en la disponibilidad de inventario. Generalmente los catálogos que los clientes ven en línea no están actualizados, esto significa que no hay productos disponibles, o que estos inventarios no son reales, por consiguiente los consumidores no pueden adquirir lo que desean.
“Lo que sucede muchas veces es que en la página web colocan fotografías de inventario desactualizado, lo cual significa que ya ha sido desplazado al centro de distribución o a las tiendas”, mencionó Antonio Rivero, director regional de Ventas para Latinoamérica en Manhattan Associates.
Es importante que no sólo se concentre la atención en puntos de venta o centros de distribución, sino también en las páginas web, ya que cada vez más personas compran mediante esta herramienta digital. Es necesario revisar cada catálogo y corroborar su disponibilidad y la cobertura en áreas, es decir si esa mercancía se puede vender en todo el territorio nacional o únicamente en algunas áreas.
Otro gran reto es el proceso de entrega, en varios casos los productos no llegan rápidamente, problema que parte de la poca productividad del centro de distribución y tal vez su posición geográfica. Por ello, es recomendable analizar si es viable implementar la estrategia de convertir nuestras tiendas o puntos de venta en centros de distribución, para que así exista la posibilidad de que los consumidores finales puedan obtener sus mercancías en las tiendas más cercanas a ellos.
Por último, otro reto visible es el famoso Out of stock, es decir, que un consumidor no puede obtener el producto que desea ya que no está en el inventario. Esta problemática puede solucionarse simplemente si se realiza una buena planeación de inventario. La empresa debe saber cuál es el producto más vendido, en qué temporadas o qué modelos, para así estar preparados y abastecerse a manera que exista la mercancía suficiente para satisfacer la demanda.
Si una empresa detecta estas fallas en importante verlas como retos y darles solución, ya que el mercado cambia constantemente y la competencia no espera para tomar acción. Una buena planeación y un conocimiento exhaustivo de nuestros productos e inventario puede ayudarnos a estar mejor preparados.
Los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, y dependen más de dispositivos digitales con opciones de entrega alternativas.
Piñatas Aldi y UPS México trabajan para enfrentar juntos los desafíos logísticos y continuar llevando alegría a través de sus piñatas a otros mercados desde su página de internet www.aldimyshop.com
La cuenta regresiva de movilidad eléctrica ha comenzado: 2020 podría representar el punto de este cambio. Volkswagen acelera hacia la nueva era con la nueva generación de vehículos eléctricos innovadores.
It was Zhou Yixian. There was nothing wrong. After talking about the patient s condition, he talked about the cost.Du Heng blinked his eyes lightly, Yang Yuansheng, do you drink every day Yang Yuansheng sighed as if he was nostalgic, In the past, I had to drink some every night.
Zhu Fanmin asked blankly, Does this matter Du Heng sighed, This girl s insured place is not in Jinzhou.After saying that, he turned around and left. Here, he didn t have the slightest desire to talk.
Based on Wang Shiyuan s family situation, the number of doctors they have access to is actually limited, and I don t know what to do about myself.I really don t understand why these uncles and aunts are so active today and insist on crowding in with these patients to join in the fun.
If you fail, you will be embarrassed. Don t worry, Senior Brother, I won t embarrass you.But a bad man is still a sick and rough man, so I can understand.
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You can t go to the health center to do aluminum processing, right Du Heng is a coward if he can t kill them.You have to eat when you should. What I mean is, don t overeat and hurt your stomach.
Du Heng glanced at the bank card in his hand and shouted quickly, You can go, but tell me what the password is.Xiaoying, what s wrong with you Don t scare mom. The woman hugged the girl and squatted on the ground, crying and shouting loudly, but the daughter in her arms didn t respond at all.
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When I feel unwell, I just go to the clinic or go to the pharmacy to buy some medicine when I pass by.10 people, who are all looking for you to see a doctor.
When Du Heng spoke, he had already made way for Yu Haiting.Lu Zhongjiang sighed and silently expressed his dissatisfaction with this system, But the bureau You gave me a task and said you agreed to it.
Hearing that Du Heng was dissatisfied, Du Bin quickly explained, My father drove to my uncle s house with my mother this morning, and I was just called over.Did you know that the person Zhao Qiang married was his mother I introduced her to Zhao Qiang three months after I got married.
And the list of your medical appointments will only be seen by us doctors, not others.I rely on it to pass the time while driving and before going to bed by reading and listening to books.
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After checking, Du Heng even frowned, Do you have anything you have checked before Take it out and let me take a look.Relaxed a bit. If today s incident was really caused by Lu Zhongjiang, then Du Heng would be ready to lose face.
Then you will closely observe his condition and we will make adjustments based on the actual situation.You can imagine how dangerous his task was. It has an impact.
In the afternoon, the pain became more obvious. Why does it hurt Does it always hurt in one place, or does the whole head hurt Why do I see that when you are knocking, your head is full of knocks.
He also didn t understand what happened to the girl, why would a person who used to know how to fight back in self defense suddenly, because of this remark, And such a big change happened.Therefore, she was unwilling to take Meng Jingzhe in at this time.
No, no, you can t go.Long Yinjian said.If you don t want to go, you might as well stay here.Seizing the opportunity of Qijue Gu to compete for territory, he directly wanted to fight Xu Qi an hand to hand.
Meng Jingzhe raised her eyebrows slightly , said You even know this Long Yinjian nodded vigorously, looked through the blade of the sword, looked at the high mountain above his head, and said Here.In the future, if the Gu people want to leave Dafeng and return to the southern border, you can let them go and don t embarrass them.
Xu Lang is already a half step martial god, and I think your empress has coveted you for a long time.Emotions changed, but Meng Jingzhe didn t feel the slightest effort.
The size of the groove is just about the size of a human.Shenshu s guess was correct.The key to being promoted to the Valkyrie is to piece together the indestructible runes in the half step Valkyrie s body into a whole and let them fuse with each other.
Without the cover of the vine melee, Meng Jingzhe was completely exposed to the masked man at this time.Soon, the underground space began to emit a strong air of vegetation, countless branches and leaves fell on the ground, and the result of the fight was obviously very tragic.
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Is that so It doesn t seem too difficult.Meng Jingzhe said.I couldn t do it before, but I can do it now.And she does it all the time.
As she spoke, she handed the string of jasper beads in her hand to Meng Jingzhe.My father was busy with official duties, so he would take me around to play, just like another father.
He secretly remembered the name in his heart, feeling vaguely familiar.Nine tailed Fox only felt that the position of the copper plate was very particular, which coincided with the mysteries of Yin Yang and Five Elements.
As soon as Yu Cui came out of the cave, she was taken back to Changsheng Valley, and she couldn t resist at all.From the periphery to the depths of the Great Rift Valley, the Gu beasts died in batches, either from the terrifying aura, or from the aura emanating from the half step Valkyrie.
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I went to Jingshan City just to see him No matter how far I broke free from the seal, I decided at that time that He would take advantage of me to go out to sea, break the seal, and benefit from it.Daoist Jin Lian stepped on the flying sword and landed beside the leaders of the Gu tribe.
With just a few words, he could hear something unusual, and the visitor s words were all familiar with Axi.But Meng Jingzhe seemed to have been prepared for a long time, and a drop of heart has been forced out.
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The Buddha statue stood still, and the eight great Dharma figures appeared one after another behind him.Meng Jingzhe could clearly feel that Sixi was rapidly approaching the altar, and what s more, the Dragon Chanting Sword in his hand was sending him a message that he couldn t help himself.
However, within the territory of the Three Kingdoms, including Jingshan City, which is just around the corner, there are not only wizards, but more ordinary people, ordinary warriors.Thunder rumbled loudly, terrifying coercion descended from the sky, and a catastrophe was brewing.
How to spend money, and you have also seen my girlfriend.Then he turned to look at the parent of the child and said, The child is okay for the time being.
Section Chief Song The condition has been relieved and the tension has been relieved.Once the qi deficiency problem is solved, everything will be fine.
You can go home and rest, I can do it. And if I go back now, my mother in law will I m suspicious.When he walked to the door, Du Heng turned around and asked, Director Jia, have you had another convulsion in the past two hours Yes, you had one before you came here.
Province One is a tertiary hospital and I am the deputy director.How can bone correction, which only costs a few hundred yuan, compete with surgery Although this kind of cost is very beneficial to patients, today s hospitals are all self operated units.
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Then Li Jianwei and the dean of Provincial No. 1 got out of their respective cars and walked towards Du Heng.Home, okay Gu Ya nodded gently, her voice was also soft, I can do it.
Senior Brother Guan, I believe you can pull him down and make his reputation as Du Ban Shen just a joke.After that, he took Liu Gong and others away, leaving only They were in the ward.
Holding activities in the courtyard will give you exposure and it will be spacious.Looking at Du Heng who was about to move, Wu Shengnan quickly put on his clothes and ran to the bathroom while saying, Brother, you have changed, you have changed.
That s true, but no matter what He said, you have to take care of yourself, look at yourself, you have become a lot darker this month.I will take him to see the teacher tomorrow, and the class will officially start the day after tomorrow.
Sir, your medicine works wonders. After I let Secretary Bai take the medicine again today, I will do a full body examination and take a look at some physical indicators.When he walked to the door, Zhuo Mingde smiled again and said, Although we have to be fast, we still have to maintain quality and quantity, and we also have to do it quickly.
Have you forgotten the glory of the past the young man asked.Meng Jingzhe said.Ye Shenglan immediately said White monsters are unique to Fengqi City, and breeding is difficult.
Therefore, this ruler has become a This look.The so called fault of the son not teaching the father, laziness of the teacher.As a first grade warlock, Jianzheng was the same age as Guo, and he should have given him a bright future even if he regained his luck, but he didn t.
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There seemed to be more eagerness than sarcasm in the words.These patriarchs who are pampered and pampered on weekdays, facing the endless killing moves in the shrine, have no choice but to scramble to absorb their own children, trying to use this supply to break out of Lose Weight Without Exercise: The Ultimate 2025 Guide to Healthy Living the tight encirclement.
The aunt got up immediately, I ll go to the kitchen to have a look and cook some of your favorite dishes.A yin and yang fish pattern appeared on Meng Jingzhe s body.
Although the voiceless person was full of reluctance, Meng Jingzhe didn t know how long this person could persist under such persecution.Therefore, even though this sacrifice may be a game set up by the other party, At this time, for the sake of her sister, Meng Jingzhe could only step in.
Jinghe Jianzun nodded, and said again You have already grown up, and I have nothing to tell you.Meng Jingzhe touched it.Touching his nose, thinking about it now, he realized those plausible hints of the giant panda.
It doesn t matter that the bed is messy, and it doesn t matter that there are water stains and wet spots all over it, but the little redness is bright and dazzling.And the reason why the Ling River is like this is because the river flows out of the Longevity Valley, and the blood in the Longevity Valley turns into a river, polluting the Linghe River, and that s why it happened.
Once the Shanhe Seal is refined, the Buddha who devoured the souls of Leizhou will become the master of Leizhou.Since there is no clever recipe, Meng Jingzhe can only think of using brute force.
Not long after, the witch god s open mouth slowly closed, and a voice came to Nalan Tianlu s ears Good job.Annexation, similar quarrels will break OneShot Keto’s Memorable Episode: Shark Tank’s Ketogenic Spotlight out, and at that time, the civil and military of the Manchu Dynasty will gather in the Golden Luan Hall to argue endlessly.
Wang Zhenwen next to him said first, When Xu Yinluo returns, the crisis will resolve itself.They really deserve to die.Meng Jingzhe felt a chill in his heart when he heard this.
The descendants of gods and demons in the first rank state are not inferior to martial arts.Seven Anyway, a half step Martial God with rough skin and thick flesh can t die.
At this point, the Buddha s move to encroach on the Shark Tank Keto Diet Episode: What You Need to Know Central Plains first and establish an advantage failed completely.Said the head.Jinghe Jianzun hesitated for a long time, and finally nodded, agreeing with the arrangement of the head.
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And the indestructible characteristic of the half step Valkyrie is difficult to destroy.As the supervisor, Chu Caiwei is also a high ranking person in Dafeng, so she spoke enthusiastically.
Boy, I really underestimated you.The masked man said.If Gu God goes north to devour the Central Plains, it is understandable for Buddha to take advantage of the opportunity, because at that time, he and Shenshu will have to split into two groups, and although a single half step Martial God can compete with Super Grade, it cannot beat Super Grade at all.
Por Sergio Mazzoni | Director de Ventas Identity Assurance de HID Global para Latinoamérica.