Las tendencias de movilidad actuales han transformado por completo la manera en la que nos comunicamos y accedemos a la información si comparamos nuestros hábitos con los de hace 20 años. Aunque todavía consumimos noticias por televisión o la radio y de vez en cuando hacemos llamadas telefónicas personales o de negocios, los medios y canales con los que contamos para poder transmitir un mensaje ahora son tan diversos como inmediatos.
En México, el crecimiento acelerado del uso de smartphones ha transformado no sólo la dinámica de consumo de medios, sino, la forma en que los usuarios interactúan entre ellos. De acuerdo con el Estudio de Consumo de Medios y Dispositivos entre Internautas Mexicanos del 2017 realizado por IAB (Interactive Advertising Bureau) de México, en el año pasado el 71.5 millones de personas se conectan a Internet, cifra que equivale a 60% de la población. Por si fuera poco, de estos más de 70 millones de personas, 81% lo hacen a través de un smartphone, el cual es usado de forma predominante (62%) sólo para comunicarse con sus contactos.
En este contexto, las apps y plataformas móviles de comunicación encuentran un gran mercado el cual se encuentra ávido de opciones rápidas, fáciles de usar y que permitan una interacción compatible con todo el contenido que consultan los usuarios en otras páginas. Una empresa que ejemplifica claramente estas características es WhatsApp, app de mensajería instantánea creada en 2009 y que fue adquirida en 2014 por el gigante de las redes sociales Facebook.
Whatsapp tiene más de 1,300 millones de usuarios alrededor del mundo y posee la seguridad y prestigio de pertenecer a la empresa de redes sociales más grande del mundo. En México se estima que el 93% de internautas la usan, de acuerdo al 13° Estudio sobre los Hábitos de los Usuarios de Internet en México 2017 de la Asociación de Internet.
Al encontrar esta gran gama de usuarios que utilizan esta herramienta, WhatsApp recientemente decidió lanzar la fase piloto de WhatsApp Business, producto pensado con la finalidad de que las empresas puedan interactuar con sus clientes de una forma más simple, automática y manteniendo una comunicación permanente.
WhatsApp Business le da a las empresas la oportunidad de dar un gran salto al conseguir operar un negocio interactuando con los clientes a través del canal de mensajería más utilizado por ellos. La apertura de este nuevo canal también puede venir acompañado de una automatización de la atención: simplificando la autogestión del cliente, obteniendo una ilimitada capacidad de atención, reduciendo costos operativos y aumentando satisfacción y ventas.
Por lo tanto, para que una atención por WhatsApp Business sea exitosa, la resolución de las necesidades de los clientes debe darse de forma natural. Las empresas necesitan entender la intención real de los usuarios y lo que requieren para que estos puedan tener una experiencia de resolución instantánea.
Piensa que todas las acciones que ejecuta tu empresa pueden incorporarse a una herramienta tan práctica y sencilla como WhatsApp. Desde consultar el saldo, activar un producto o poder hablar con un representante en caso de ser necesario, todo en un solo lugar simplificando la operación del usuario en una misma ventana de interacción.
Consejos para aprovechar WhatsApp Business
Antes de incorporarlo a tu sistema de atención, será de utilidad asegurarte entregar la misma experiencia de interacción en todos los canales de forma unificada (Web, Facebook Messenger, WhatsApp, Apps y otros). No es recomendable crear experiencias diferentes a las que ya tienes funcionando en otros canales. Esto hará que dupliques el esfuerzo al mantener varias plataformas y que los clientes tengan versiones distintas al tratar de resolver una necesidad.
Asimismo, es importante crear respuestas empáticas y utilizar todos los recursos que el canal te permite como mensajes multimedia, mensajes de voz, carruseles de imágenes, emoticones y otros. Entrega más que sólo información en texto plano.
También es es necesario considerar que los mensajes de voz cada vez son más usados como un complemento de los mensajes tradicionales. Son muy simples y rápidos. En este caso es recomendable contar con la tecnología que te permita interpretar y contestar los mensajes para mantener la interacción con este tipo de usuarios.
Es muy importante que tu plataforma de atención tenga reportes de aprendizaje en tiempo real (machine learning) posibilitando identificar oportunidades de mejora en la atención. Esto te permitirá evolucionar la calidad de servicio sin necesidad de un técnico o un especialista del lenguaje y que cada mejora que apliques se vea reflejada en tiempo real.
Sin embargo, el paso más importante en todo este proceso es ser empático con los clientes: ponerse en su lugar y brindarles la mejor información y atención en relación con lo que ellos buscan, son las claves fundamentales para generar compromiso o engagement y obtener mejores resultados. Si desconoces cómo hacerlo puedes asesorarte con especialistas en atención al cliente, ellos tendrán una estrategia ideal para tu compañía.
Tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo es sello de confianza imprescindible para una larga y sólida relación de negocios.
La necesidad de proteger la información es cada vez más importante, por ello es siempre necesario hacer una reflexión para tomar conciencia de los posibles riesgos a los que nos enfrentaremos.
La entrega de productos grandes y voluminosos ya no tiene por qué ser un obstáculo.
Los minoristas pueden ofrecer una experiencia de entrega rápida, precisa y satisfactoria. Aprovechando las distintas soluciones logísticas avanzadas, que pueden superar los desafíos tradicionales y deleitar a sus clientes con entregas excepcionales.
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Frustrating words. Mr. Qi, the private school teacher, ended his teaching early for the first time for some unknown reason today.She asked with a smile, Why, are you drinking with the white eyed wolf named Song Zhao Yao said helplessly.
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The old man smoking a dry cigarette was like a sea of clouds. The old woman was even more confused when she heard the hidden dragon.
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In a flash of his mind, he thought of the treatment method acupuncture to regulate qi, and moxibustion to support yang.As the first doctoral student he led, even though he joined the team halfway, it was also his first time, and he didn t want to get a health care practitioner out of his hands.
In addition, we are a hospital, which facilitates communication and coordination in all aspects.But unfortunately, he is the kind of person who is more than conservative but not enough to develop.
Song Guangjiong suddenly leaned forward and whispered, I heard that the college has reassigned a mentor to Tang Jinhan.There are so many questions. Dry mouth My mouth is so dry that I can hardly turn my tongue.
At this time, he was riding a motorcycle and invited Du Heng to join him.After running around for a day, there was not a single crumb left of the bread I had for lunch.
The orthodox fire acupuncture technique inherited by traditional Chinese medicine is also called quenching acupuncture or burning acupuncture.As for.
let s wait until it happens. And the eyes of the masses are sharp, they know the significance of what we do.
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Lawyer Zhou smiled softly and said, Dean Du, have you forgotten all about your own career Du Heng was even more confused now, What did I forget At this time, Kang Zhirong couldn t stand it anymore and reminded softly, Brother Du, you, Mr.No, it s almost enough to break your neck, but you don t have enough strength to lift your pants.
But it s a pity that my father in law s personal phone number didn t get through.Soon, several people arrived at Master Jia s clinic.
As soon as these words came out, everyone, including Du Heng, nodded lightly.Just tell me and I ll go back tomorrow morning. Okay.
Wet wipes are best. Quickly, pepper It s in my eyes.while he hummed slightly, he also wanted to nod out of habit.
Luo in surprise, and then Nodding slightly, My mother passed away three months ago.He walked subconsciously because of his previous With his work experience, he has to mediate matters for his employees, which has become a professional habit.
In this case, it is said that it can be cured by itself, but because the delay is too long, the treatment results may not be ideal.After all, the extra class today was at short notice, so they also needed to arrange their own affairs.
You can t be sloppy at all. But it is precisely because there is a prescription that some thoughtful people will bypass the doctor.But when it comes At that time, it was not a good thing for the child, the parents, and the entire family.
He now admired how Zhang Shiping could maintain his crooked sitting posture.Du Heng said softly. With a sigh, he now gave up looking for another comfortable position.
Right. Du Heng curled his lips, In order to have a child, I have a bit of a demon.
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No wonder Tongyezhou has so many flatterers nowadays, saying that you are the first person to use the talisman under Yu Xuan, you Han Yushu can t Do you really believe it After all, this now confirmed statement was pioneered by me, Jiang Shangzhen, and then spread accidentally.She, Han Jiangshu, is not the rootless duckweed like Shanze Yexiu My own Wanyao Sect is a sect that has made great contributions to Tongyezhou She didn t believe that this person really dared to kill How 9v9 To Use Apple Cider Vinegar For A Flat Belly him.
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So after that, Chen Pingan was interested in going there. I knew some about Niutou Zen, but I only had a partial understanding of it, but Chen Pingan benefited a lot from the monk s two explanations about the word barrier.Otherwise, Pei Min would not think that Hai Zhoumi, who has a heart as high as the sky, can succeed in his plan.
In fact, the two will be thousands of miles apart. But Chen Ping an is still worried that an old swordsman who has been at the top of the world in swordsmanship for thousands of years has not yet used his natal flying sword, which is really heartbreaking.As for if someone is young and energetic, and wants to talk to me, Dali, about a supporter, it doesn t make much sense.
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Mi Yu said I have to go to Yunshang City first and bring Zhao Shuxia with me. Li Cai waved his hand, Even if you bring all the female cultivators in Caique Mansion, I won t care about you, but I have agreed in advance that if you dare to hook up with Youqing, I will I ll chop you to death.Liu Xianyang put away his newspaper, turned to look at Xie Ling, and said seriously Xie Ling, you are a swordsman.
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The general lineage of their Taoism, as well as the number of Taoism and magical powers of each family.He can use the blessed land to inquire about the cave and heaven, and discuss Taoism with Taoist ancestors.
The so called emperor s son in the pavilion in the family books was looking at Pei Qian. Pei Qian s eyes turned again, and he saw a gorgeous mansion built on a hill, with red towers, green tiles, and carved beams and jade pillars.There are no suitable seeds for reading in the counties and prefectures within Acv Keto Gummies Weight Loss Do They Really Work Z7sm the jurisdiction of Shanshui.
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Inside the yard are plum trees with branches dotted with blooming flowers.After leaving the hotel, Xu Qi an excused himself to go to the latrine and stayed at the inn.
But in any case, it is not enough to get the appreciation of the great Confucianism, and the friendship of the white clothed Sitianjian.Xu Qi an had an innocent expression.Li Yuchun nodded slightly, neither displeased nor questioned.
The flying look between her brows adds to her aura and attracts attention.After being drunk, you don t know the sky is in the water.
It is indeed a shop opened by a scholar, who knows how to attract high end customer groups.He went out without hesitation.When the door was closed, Li Yuchun pointed to the opposite chair and said with a gentle smile, Sit down, let me introduce myself, my officer Li Yuchun, I will be your boss from now on, you can call him that directly.
Just now when Princess Lin an pleaded for me, he looked at me sharply, as if he thought I was bewitching and inducing Lin an The rumors are correct, Emperor Yuan Jing is indeed a person with a strong desire to control, and the emperor who longs for longevity has a strong desire for power.The three of them looked at Xu Qi an in unison, and Li Yuchun looked expectantly Ning Yan, what do you think Xu Qi an s ability to deliberate the case, The three of them had experience.
The followers were short of manpower, so they only intercepted one sedan chair, and the other one knocked two bearers into the air, causing the sedan chair to overturn in an instant.They not only sell children and women, but also kidnap practitioners.
I d rather go back to the ancient times.Then everyone would be war scum.After killing people, it is inevitable that you will be contaminated with hostility.
The book is fast, and it has a completely different style from a serious author like me who sells positive energy.After a long time, Daoist Jin Lian jumped out to hold his respect Nine No news yet.