Por Marco Sicairos | Director general de Time Tracker México.
Desde que soy parte de ese grupo de hombres y mujeres que cada día salen de su casa para trabajar, me he dedicado a las ventas. Aunque al principio no era lo que tenía en mente, al final descubrí que es una actividad que no sólo me gusta, sino que además me considero muy bueno en ello. Llevo casi quince años en esto, y una de las realidades que más llaman mi atención es la manera en que la tecnología nos ha facilitado el trabajo, en especial en las actividades de ventas en campo.
Registros que antes se tenían que hacer en cuadernos o blocks de notas, para después llegar a la oficina a vaciarlos en plantilla de Excel, hoy los llevamos a cabo desde nuestro smartphone, gracias a ciertas aplicaciones con las que se hace el levantamiento de información y que automáticamente la incorporan a las bases centrales. ¡Es maravilloso! Ahora soy más productivo, realizo menos esfuerzo y consigo mayores clientes que no sólo le han beneficiado a mi compañía sino también a mi bolsillo.
La productividad en la fuerza de ventas
Indudablemente, el Departamento de Ventas es un área fundamental en cualquier negocio, en la que se debe poner atención para que sea lo suficientemente productiva y eficiente a fin de que se logren tanto los objetivos de ventas como los del negocio. Y es que no se puede ignorar que de esta área dependen, en buena medida, los ingresos financieros así como un mejor conocimiento de las necesidades del cliente, lo cual es posible gracias a que existe una mayor cercanía e interacción.
Es tal el rol de la fuerza de ventas, que muchas organizaciones la ven como una plataforma para crecer en el mercado, tal como lo indica un encuesta de la consultora Salles Sainz Grant Thornton, que señala que 60% de las empresas prevén impulsar su crecimiento a través de mejoras a su fuerza de ventas, ayudándose de empresas de biometría.
Sin embargo, no es secreto que, en la mayoría de las empresas, no se logran concretar los objetivos de ventas establecidos, debido a una serie de factores, entre ellos la deficiente productividad de cada miembro del equipo, sobre todo cuando se trata de la fuerza de ventas externa, quienes inevitablemente tienen que estar fuera de sus oficinas, ya sea laborando en la calle o en determinados lugares, como es el caso de los promotores en punto de venta quienes trabajan en centros comerciales.
¿Qué sucede especialmente con ellos? Al tratarse de personal en campo es más complicado llevar a cabo un monitoreo y seguimiento eficiente de cada vendedor; de manera que pueden quedar fuera de control diversos aspectos como la puntualidad, las horas reales trabajadas, el levantamiento de datos, etcétera; los cuales son de vital importancia para generar una mayor productividad en punto de venta.
Tecnología: trampolín para la productividad y eficiencia
Aunque un buen nivel de productividad es clave para el éxito del negocio, apenas 6 de cada 10 empresas se ocupan de impulsar iniciativas en relación con este tema, asegura la Amedirh (Asociación Mexicana en Dirección de Recursos Humanos). Un factor importante es que muy pocas empresa tienen idea de qué hacer para impulsar la productividad; y aunque ésta mucho tiene que ver con establecer estrategias, procesos y metodologías sólidas, también es cierto que algunas herramientas como las tecnológicas se han convertido en verdaderos detonadores de la productividad y eficiencia, sobre todo si se habla de la fuerza de ventas de campo.
Al respecto, una de las tecnologías que están revolucionando el control de personal son los sistemas biométricos, sistema de control de acceso. Llos sistemas biométricos permiten verificar tiempos y movimientos de personal que acuda a diferentes centros de trabajo externos, aumentando la productividad de los recursos mediante un control seguro, eficiente y veraz.
Este tipo de equipos ya han demostrado sus beneficios, incluso algunas de las grandes corporaciones de sectores como alimentos y bebidas, electrónica y consumo ya los están utilizando en sus operaciones cotidianas. De acuerdo con el analista de tecnología Gartner, alrededor de 30% de las empresas ya utilizan la identificación biométrica para el control de sus empleados; y según sus estimaciones, el mercado biométrico global crecería a 23 mil millones de dólares en 2019, con más de 500 millones de sensores potencialmente ligados al Internet en 2018.
La productividad de la fuerza de ventas en campo, es clave para lograr las metas de negocio, especialmente en aquellos compañías cuyas marcas necesitan dar a sus clientes una experiencia de compra inolvidable. De allí la importancia de contar con sistemas de registro de asistencia que verifican eficazmente la hora de entrada y salida de su personal en campo; esto ayudará a su empresa a incrementar la productividad.
Si usted da un vistazo hacia las compañías más exitosas, seguro que hallará en ellas tecnologías disruptivas como la biometría que está impulsado la productividad; por esto, no deje pasar la oportunidad de descubrir lo que esta tecnología puede hacer por su negocio.
Acérquese a socios que ofrecen una plataforma biométrica basada en horas reales trabajadas, proporcionando datos exactos e invaluables, eliminando errores y fraudes en el control de acceso, generando así mayor productividad y elevando los ingresos de su negocio.
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Even if you realize that something is wrong, it is difficult to break free.The only possibility is that it was recently dropped.
Hahaha Xu Qi an twitched his lips, and said, Find me some information about the Tiandihui again, um, there are also books from the ground.Although he knew that these banknotes would definitely have to be handed in eventually, the money touched people s hearts, and the uncontrollable eyes of the man in black gleamed, and his eyes were glued to the thick pile of banknotes and could not be moved away.
The colleagues around him have already left, protecting the civil and military officials, royal family and clan personnel on the shore.He brought people s grievances to the capital of Dazhou with his flesh and blood, and smashed the fate of the country, which was one of the few in Dazhou.
Sangbo Lake, where the founding emperor testified, and the place where the royal family worshiped ancestors over the years, heard a pervasive cry for help.Of course, No.1 also has this ability, but he she denied it just now.
There are two modes for those who come out to play, one is private, and the other is individual tourists.Several prison guards came in striding forward with bare knives on their waists and hips.
What s going on Didn t you hear that Zhu Yinluo was almost chopped off by a gong, and the person who chopped him down was Xu Qi an, Nong, Li Yinluo s subordinate.When will it be your mother s turn to decide the family affairs.
It will not be so easy to get things done if you cut off the face of the great Confucian of Yunlu Academy.The capital city at night is silent, and in the winter season, there are no insects or birds, so quiet that Xu Qi an feels like he is in a leisurely countryside.
Xu Qi an stood by the table , the body was in a state of alert for temporary combat, and said in a deep voice What is the intention of the Taoist priest to break into the house at night The purple lotus has already emerged, and the benefactor has no more worries.The government deduced that the nine people did not escape, but were silenced.
He fell seriously ill and suffered from hysteria.Half a year later, he was found drowned in Sangboli.It must be natural and reasonable.Seeing Xu Qi an in a daze, the oiran The lady called him, her pink lips pouting slightly, as if acting coquettishly or complaining Master, do you want to sit with him all night Well, I can t break my body yet, if I don t sit all night, is it possible to do it all night ps In about two or three chapters, Zhou Shilang s plot is over.
Yang Zhenzhen s psychological defense was defeated, and she told the truth in every detail.The salamander s amber eyes moved, as if it was about to turn around and stick out its tongue, Zhu Guangxiao took the first step to strike the gong face, shaking the spirit of the monster.
That s right, No.3 is a disciple of Yunlu Academy.What does this mean That s what number three means, it s already a very obvious hint.
Not far away, the three younger brothers looked at each other, Xu Qi an suggested Congratulations, the chief officer has been reinstated.Just follow us.The watchman team has at least two people and a maximum of four people, and they are on duty in different areas of the capital.
Xu Qi an s voice was full of urgency.It was silent.Xu Qi an, who heard the news, followed his companions.
It s a long story.Xu Qi an took a sip of his wine and sighed, A few days ago, two Jin Luos took a fancy to me and wanted to recruit me, so they had a fight in the policeman s yamen.This is very bad, Miss Caiwei, you lack a copy of Self cultivation of Xu Dalang s virtuous wife , I will write it to you later.
Her long eyelashes trembled, and her eyes were tired, but they also melted into the cold and cold eyes.He was tall and straight, with a stiff face and handsome features.
He is immersed in the field of alchemy and refuses to be promoted.After a few seconds, Master, why do you keep looking over there Caiwei, Master is a little regretful Master, tell me.
He was so drunk at the bar yesterday that he woke up in prison, probably because he died of alcohol poisoning before crossing.Ms.Zhang Yang and the adulterer hurriedly dealt with the scene, dragged the deceased to the courtyard, and pretended to be thieves to enter the house and steal.
He entered the file vault.Suddenly, the official in black came out holding a volume of books, and while reaching out to take Xu Qi an s badge, he handed over the book.Fortunately, there was no danger this time.If Ning Yan really couldn t come back, would you really not feel bad Xu Lingyue listened, tears flowed down again, and she couldn t cry.
Xu Qi an didn t drink it himself, but gave it to the goddess in his pocket.What s wrong Xu Qi an s heart sank, and he suspected that he had said the wrong thing.
Nothing big, except being able to fight.On the contrary, during this period of time, he suddenly became witty and cunning, calling him brothers and sisters with Wang Butou, and drinking and chatting with his colleagues.He swept over the sky of Jiaofang Secretary , the line of sight And, all kinds of colorful flashes, but there is no evil spirit.
Xu Qi an hit me casually After a few sets of punches, he was vigorous and vigorous, and his condition was unprecedentedly good.Urban people were too ruthless, and Hengqing became angry and did not speak all the way.
Holding the hem of the thick skirt, she ran down the stone steps, Xu Qi an didn t go, stayed where she was, watching her approaching the horse.It weighs about three or four catties, and it s too heavy to tie around the waist.
The moment he turned his head, the voice disappeared.I don t know much about it.Anyway, it s none of my business.
car.When we arrived at the Warden s Yamen and returned to the Haoqi Building, Wei Yuan said, Let Xu Qi an come to see me.Mr.Yang, please come in The moment the shoji door opened, a warm fragrance rushed over, and the floor was covered with a layer of expensive silk lichen, which was nothing more than expensive and labor intensive.
Chen Pingan suppressed his laughter, There are many. After Chen Pingan left , Sun Qing asked Fu Rui, Baobao, don t you think this kind of thing is difficult Li Fu Rui said It s actually very difficult to mix up the emotions and reason, and involve the respective mountains and money transactions.Pei Qian clasped his fists and said to Ye Yunyun Junior Zheng Qian, I have offended a lot today. Whenever I have the opportunity, I will go to Yuncaotang to visit Senior Ye.
It was difficult for Mr. Zheng Su to persuade a young woman to drink, so the prince had to drink alone with a few glasses of orchid wine.The two flying swords pointed at Pei Min s heart and back of his head respectively. The snow white flying sword among them was a deception.
Between Ma Kuxuan, who was still motionless, and the sword light on the sky, the heaven and earth shook, and golden gods gradually stood up.Nalan Yuwu complained, You are the only one who talks too much. The realm of the cave, the tone of a swordsman. He Gu nodded and said, Yu Xie He added, The nickname Xiao Yin Guan is not enough.
After all, Cheng Longzhou is a descendant of the dragon water. He was born and served as the mountain chief of the Confucian Academy, which caused a lot of criticism on the mountain.If he did not have a real fight with Pei Min, he would be separated. To make a clear first and second point, the idea that the left and right swordsmanship is the best in the world is all false and a kind of compliment that is completely unnecessary and should not be taken seriously.
Her name was recorded in the Legendary Biography of the Sect Master on the second page of the genealogy of the Ancestral Master Hall, and she became the direct disciple of the mountain master Chen Ping an.Chen Pingan looked embarrassed. The Taibai sword tip was obtained inexplicably on the Great Wall of Sword Qi.
A thousand credit on the margin of the seal is not as good as eight hundred in cash, and sincerity is hard to defeat the evil.I don t recognize Qingming Tianxia, nor do I recognize Bai Yujing. Dong Heitan went out this time just to see a good friend, because Fatty Yan chose to practice at Daxuandu Monastery.
In addition, the emperor offered sacrifices to Fenyin and sent Liu Chenggui, a man who once opened waterways, to supervise the delivery of supplies.Chen Ping an actually only saw the sachet ornament with glowing sunlight on her waist, and she was dressed in red and yellow.
In addition, it is necessary to determine the scale of time, survey the four directions of the heaven and earth, measure the mountains and seas and the long rivers of time with the method of cucking , calculate the amount of spiritual energy in the heaven and earth, and establish the heavenly stems, earthly branches, hours, twelve months and twenty four solar terms.
Taoist immortals who are proficient in the Talisman Formation must not rely too much on their own Three Mountains Secret Formation.It seems that Sect Leader Han is hiding under the pond, and has been a master for so many years. The thousand year old bastard has learned many excellent Taoist techniques, and he is willing to show up this time.
In Nan Po Suozhou, Yuan Qing Shu, a foreign swordsman who fell on the Great Wall of Sword Qi. So first there were Lu Zhi, Chunbanzhai Sword Immortal Shao Yunyan, then Xie Songhua, and then Chen Sanqiu and Diezhang.You will know it once you try it. He really didn t believe that a young man who ran out randomly could be the same as him when he was less than half a hundred years old.
Those who went out to watch the excitement immediately dispersed like a tide of birds and animals, and all the monks who walked out of the landscape gate of Luosike Dojo quickly returned to their mansion.The scholar walked into the shop, holding a wooden box in his hand. After seeing Chen Ping an and his party, he was obviously a little surprised, but did not say a word.
The infatuated kind are really like minded, so after going back and forth, Liu Xianyang became friends with the first class family member in Luzhou, Beiju.Then, around the railings of the ferry, water mist rose more than ten feet high. When the mist dissipated, a pair of long swords with talismans emerged.
However, the Dali capital built near Qidu in the central part was still temporarily retained and handed over to the vassal king Song Mu.The flaming rope drew an arc in the air, like a statue. The gods who have not yet appeared hold whips and beat the mountains and rivers from the sky.
Cui Dongshan clicked his tongue and said, I m sorry Brother Zhou Fei. Jiang Shangzhen sat cross legged, holding his sleeves with his hands, Who says it s not the case Fortunately, the fairy sisters in the rouge picture can comfort my heart.Liu Xianyang threw a bottle of wine to Chen Pingan, and the two of them ate melon seeds and drank the wine together.
She was born with a beautiful appearance, a jasper corolla, a brocade robe, and a graceful figure. Her son is one of the ten young candidates, but he is now in the fifth world, so it will take almost eighty years for mother and son to meet each other.There is also Yuanying Sword Cultivator Liu Baqiao. Yunlin Jiang family, Nascent Soul monk Jiang Yun. In Guanhu Academy, Zhou Ju, a sage who has been a gentleman three times, enjoys going back and forth between the two titles of gentleman and sage.
If he forms an alliance with the Longhu Mountain Celestial Master s Mansion, Jiang Shangzhen will be tougher and resist the southward encroachment of the monks from Aquarius Island and Beiju Luzhou, and strictly prohibit it.Of course, Feng Jun only said a few things that could be said, such as the way to leave the ship and the method of leaving the city to change cities.
The man gave the calligraphy to the scholar and said, Congratulations to City Master Shao, for getting another treasure.The old palace master Lu of Qinghu Palace, because of the old grudge, is against All the warriors under the mountain are disgusted.
Cui Dongshan sighed, and he was more reasonable. Very annoyed, he moved his buttocks, slid down the railing, squatted on the ground with his knees bent, stood up slowly, and shook his two snow white sleeves.Slowly raising his head, Gao Shizhen turned sideways. The old and decrepit prince inadvertently bent down to do more.
It is said that there are more than 300 kinds of Xiaoshu coins produced by different famous minters in history.
After receiving the order, Bai Luo drove towards another road.They stopped in unison and listened intently to the sounds coming from inside.
Isn t that right You think children without parental love are very pitiful.Enjoy this rare moment of relaxation. Perhaps it was because Li Shaoting was so good looking and had a strong physique that many foreign beauties came to chat with him from time to time.
Can you take me to see you now Yeah. Gu Ruoyi s voice just finished.Under the white skirt, she was four months pregnant, but because she was so thin, there was no trace of pregnancy on her belly.
At school, I asked for leave for you. Even for the little guy, I asked for leave for him.Gu Ruoyi smiled back. The woman must have not seen her fall on the stage, and she must have been filled with hatred.
Ji Jingnian s life is like cheating. He is as stubborn as Xiaoqiang, but he also has the ability to achieve nirvana and be reborn.Did something happen I just want to ask you something Gu Ruoyi looked at the mirror with a full face.
This little ant looked very similar to the previous one, but it did not have any poison There is the little ant that bit my aunt that day.This is Gu Ruoyi s way of looking at their emotions from her own perspective.
Li to move back to live with us as soon as possible.I ll go over there first. Gu Ruoyi turned around and said apologetically to Han Liunian.
This should be very interesting.
He is a man, and of course he doesn t want his woman to be coveted by other men, but if his machismo restrains her in everything, she won t like it Therefore, he must be strong, so strong that no one dares to open his eyes and look at her directly, no matter how little she wears He stood up, walked to her side in two steps, and said dotingly If that s all right, let s go Let s go Where to go Gu Ruoyi was confused.
Are you from the Ye family Ah Qing interjected. You know Li Shaoting was surprised Beiming Youjiu also looked at him doubtfully and motioned for him to continue.Is it the food cooked by the servants here Isn t it delicious Xiao Min slowly raised his eyes to look at the old man.
Li Shaoting circled her waist with one hand and brought them close, Didn t I say that you are going to the fashion circle today Gu Ruoyi blinked her eyes, her long eyelashes trembling slightly, and said in disbelief Is it possible You want to go see my catwalk too No way My woman, why don t you let me go see her catwalk Li Shaoting was displeased with her words.
He also looked at her expectantly, wondering how he would answer the little one s question.Gu Ruoyi thought for a while, if the little guy goes to Cloud City, Tony can take care of him and relieve himself of his lovesickness.
The beauties didn t take Gu Ruoyi seriously, and they didn t know that such a perfect Asian man already had a wife.I used to change diapers when I was a child. Why didn t you know how to be shy at that time Ah.
She gave Li Shaoting an angry look, and then threw the sunscreen oil on him I knew you were a liar I almost believed it.He misunderstood others, so he naturally apologized to them.
The door was opened from the outside, and the first thing Li Shaoting said when he entered was Mrs.I really want to give up my career as an actress and work as a cleaner in his company As long as I see such a perfect handsome face every day, I will do whatever I am asked to do.
The little guy turned his head and looked at his aunt walking back and forth in the distance.Teacher Zhen knows the president of Li Group Oh, we were in the same school before He was my senior Zhen Zhen did not shy away.
It seemed like I had hurt him, but the person who was hurt was clearly me Li Shaoting, before you asked me to move back, I told you, no.Gu Ruoyi has some ambition, don t be easily beguiled by this man, don t be influenced by this man Two years ago, he planned her car accident.
the next morning. Gu Ruoyi sent the little guy to school and then went to the company.Sitting in the car, Gu Ruoyi was confused by the words of the young mother she had just met.
The problem didn t stop there. The more Lu Yong looked at her, the more familiar she seemed, but he couldn t believe that it was really the legendary female master, Zheng Qian.After looking around and seeing that no monk was prying, Chen Pingan took off the white jade hairpin.
After leaving the mess to a concubine prince, wearing a dragon robe and taking over the jade seal, he was deemed to be in charge of the country.This scene was an eye opener for Xiaomi Li. These locals were very fierce and had bad tempers. They would scratch their faces whenever they disagreed.
The sound was in line, and Li Baoping said in a trembling voice, Baoping Baoping, my legs are a little weak right now.I ve been worried about sleeping these days, if it hadn t been for the tree leaving. Mr. Bai s residence is close, so no one notices it for the time being, otherwise we will be hung on a tree by the smiling old temple master to drink from the northwest wind You don t know the kind of person Mr.
Gao Shizhen s eyes turned cold for a moment, and he turned around to stare at the boy in white who was talking nonsense.Qi Jingchun turned and twisted a sunspot, making the sky and earth that originally looked like an ink pond return to light, turning into a scene where only the bright sun shines through and the snow white side is left.
Qi Jingchun said, They are all broken. The black and white chess pieces hanging beside him shattered with a slight bump.
He plays with people s hearts with his own strength. He is like a fish in water. He is dedicated to Haoran and has made immortal achievements.He turned his head and glanced at Wei Bo who was gloating about his misfortune, and then glanced at Zhu Lian who was still stooped.
Yu Zhenyi is absolutely unwilling to fight with those three people at this time, and there is absolutely no chance of winning.He was about to be penetrated by a finger sword. You won t die, but you will lose half your life. The martial artist s body will be left with a huge sequelae.
At the border, if the young foreigner hadn t passed by and saved the old general Yao Zhen from the assassins of the Northern Jin Dynasty, naturally there would have been no chance of him joining the capital as Minister of War, let alone Yao Jinzhi marrying into the emperor s family.If you don t do it well, if you are not careful, you will get hurt. One punch, but the kid didn t punch him to the ground and fainted on the spot.
Jiang went, Zhang Jiazhen. Under the Zhao tree, Zhao Luan. Cen Yuanji, Yuanbao, Yuanlai. Ah Ma, whose real name is Zhou Junchen.Pavilion Inside, Cui Dongshan suppressed laughter and exclaimed, Bailongdong monk, you are so upright.
So over the years, I have quietly blocked many.
ghosts on the road at night for the master. But there is no need to tell the master these things. After all, it is an indefinite meditation, and there is Tie Zhou.Chen Lingjun came down the mountain an hour early, with three sword talismans hanging on his waist. Before going down the mountain, he borrowed one from Xiaomili and Sha Nuanshu so that he could give his own to Chen Zhuoliu.
It didn t even see the figure of its ancestor from beginning to end. On the contrary, so and so on the top of a certain mountain showed up a lot.Yes, the courtesy is light but the affection is heavy. Don t dislike it. If you really want to dislike it, I ll give you a few more.
If you really want to say it, Zhanran, you have such a good name, no wonder you are blessed today. Forget it, if you don t understand, I will do it myself.
In fact, there is no need for Nu Guan Chunhui to do anything. When the old Taoist Master spoke, his hands and eyes were quick, and he had already twisted the greeting card with two fingers with one hand.
Qian went to another fairy mansion on the same street. Before leaving Ye Yunyun s mansion, Chen Ping an had already put on his face again.The balance between the two sides in those years originated from the military affairs of one country, each of which was occupied by the two princes.
The people and things in the city are only more absurd than the Chui Gong City where emperors and monarchs of all dynasties gathered together.It was an ordinary thing anyway, not worth a few pennies. The old monk also deliberately pretended not to notice Chuntang s childish behavior.
When inner demons take advantage of the opportunity to cause trouble, they will only grow like weeds.When asked about the current situation of this blessed place, the gate of the Hushan Sect, Huang Shang, who serves as the protector of the Nanyuan Kingdom, is obviously the one who respects Yu Zhenyi the most among the three direct disciples of Lutai.
One of them, the old ape in white, recognized him as Li Er from the old Li Zhu Cave. It was rumored that this person had had a fight with Song Changjing.The seven stars seemed to be embedded in the sky forever, like seven flickering lights. The oil lamp swayed in the fist tide, flickering on and off, and no longer had the mysterious atmosphere of changing mountains and rivers.
Bai Ye went to Fuyao Continent, where he had four immortal swords per person and picked several thrones with his swords.There is a late night snack tonight with wine and food.
Chen Ping an didn t notice this, so he went to the small town, walked all the way west, and had a drink with Li Er.
Song Jixin smiled and stepped over the threshold with his left foot, walked out of Jidu Temple, stepped down the steps, and turned around to look at the couplet.From then on, she was worried about gains and losses, and she almost disappeared. The name that I had completely forgotten just kept spinning in my mind again, just like Brother Guo was ogling the blind man.
Por Marco Sicairos | Director general de Time Tracker México.