Por Maurício Trezub, director de e-Commerce de Totvs.
Con el empoderamiento de un nuevo consumidor, el millenial, vivimos de cerca una transformación en la manera de ejecutar el comercio en México y en el mundo. Podemos afirmar que ya se inició una reorganización del sector, dando lugar a un nuevo mapa del comercio global. El informe de Deloitte, «Los Poderosos del Comercio Global – El arte y la ciencia de los clientes» – 2015, muestra que en los próximos años habrá importantes cambios de escenarios.
Lo relevante ha sido Amazon, que figuró por primera vez en el top 10 del ranking y que, con una proyección de sus tasas de crecimiento, en apenas tres años, debe convertirse en la segunda mayor empresa minorista del mundo, cerca de Walmart, que ocupa el liderazgo desde hace un buen tiempo. La verdad es que quien tenga un nuevo ojo sobre cómo entregar productos y servicios, a través de experiencias diferenciadas a los consumidores, saldrá adelante.
Si antes algunas tecnologías eran consideradas futuristas, hoy pasan a ser desarrolladas e incorporadas por el comercio de forma mucho más accesible y totalmente viable. La robótica, por ejemplo, sirve para la automatización y llega más barata y humanizada para la operación del comercio, o para la vigilancia y monitoreo de estacionamientos, incluso, para una atención previa y personalizada a los clientes en la entrada de una tienda, entre otras aplicaciones.
Otra tecnología emergente es la realidad virtual. Con precio bajo y una adopción masiva por el entretenimiento, la herramienta se convierte en una estrategia transformadora, incluso para los canales de e-commerce. El comercio alimentario europeo tiene una iniciativa de comercio electrónico combinada con la realidad virtual aumentada, que cambia totalmente la experiencia de compra. El cliente accede al portal de ventas online y, usando las gafas dentro de casa, pasea por los pasillos del supermercado, como si estuviera en una tienda física, pero con la ventaja de tener innumerables informaciones proporcionadas por el sistema a su disposición, como recetas y hasta hábitos de consumo de sus amigos. Finalizada la compra, el consumidor paga y recibe los productos en casa. Conclusión: una experiencia sensacional y sin fricciones, con la aplicación práctica del comercio digital, por el uso de tecnologías transformadoras.
El e-commerce se consolidó como pieza clave de la transformación del comercio, agregando, cada vez mayores partes en las ventas totales. En el caso de México, siete de cada diez internautas mexicanos resultaron ser compradores digitales, según reportes de operaciones de compra realizadas de mayo a julio de 2016. El gasto promedio trimestral en todos los dispositivos y categorías no asociadas a viajes fue de 6535 pesos, aproximadamente 2,178 pesos gastados en línea por mes, según datos de la Asociación Mexicana de Internet de su “Estudio Comercio Electrónico en México 2016”. La demanda ya se ha preparado para comprar online – hablamos de consumidores millenials, totalmente conectados. Pero la oferta de muchos segmentos todavía está a muchos pasos de esa realidad.
La tecnología digital es fundamental para que el minorista innove la entrega de su marca y, por lo tanto, proporcione nuevas y sorprendentes experiencias. El consumidor dicta las reglas sobre lo que espera y corresponde a las empresas transformarse para superar esa expectativa. Hay una nueva lógica de consumo para los negocios y la tecnología pasa a ser protagonista y no más pieza complementaria en el proceso de ventas. Uber; por ejemplo, la mayor compañía de transporte privado del mundo, no posee autos, sino una plataforma tecnológica. Facebook, el mayor vehículo de medios, no crea contenido, pero ofrece una herramienta en línea. Alibaba, el mayor servicio de ventas, no tiene stock y, sin embargo, es un gigante de comercio virtual. Airbnb no compró una sola cama y es el servicio de hospedaje más grande del mundo.
La transformación del comercio global es palpable. La experiencia nada menos que sensacional es lo que el consumidor espera y, de forma rápida, va a descartar de sus elecciones marcas que no realicen esa entrega.
Soportada por una estrategia bien definida, la tecnología es la única forma de satisfacer estas expectativas. Acertar en el uso de esas herramientas y plataformas es lo que hace de estos recursos los astros principales capaces de transformar el mercado y encantar al consumidor.
Blockchain está marcando un antes y un después en la gestión de la cadena de suministro, ofreciendo una herramienta potente para responder a las crecientes demandas de transparencia, eficiencia y sostenibilidad en un entorno global.
La tecnología, junto con una planificación estratégica de la fuerza laboral y la inversión en optimización de flujos de trabajo, ofrece la oportunidad de cerrar la brecha entre las grandes y pequeñas empresas en cuanto a las expectativas de cumplimiento de pedidos. La adaptación de las organizaciones a estos desafíos mediante el uso de soluciones tecnológicas será clave para lograr el pedido perfecto y asegurar la satisfacción del cliente a largo plazo.
This pre job training is not for the dialectics of paralysis and hemiplegia, which cannot be achieved through short term training, but for Wu Buwei to train everyone s hands on treatment capabilities.He hoped that Liang Sen could regain his consciousness as soon as possible.
If the patient s heartbeat returns to normal, then change the dose of Aconite to 30 grams and take it in three doses if the patient does not return to normal heartbeat, call me.At this moment, Feng Su also gave up completely. Before the formal treatment, I have one thing to make clear.
It was as thin as a hair. The true element is missing, and the spirit is not maintained Du Heng frowned.She is my best friend. We can talk about everything.
Why doesn t he do it The middle aged female doctor hesitated, The child was diagnosed with hepatosplenomegaly and hepatitis.Zhang Dewen, a famous figure in Dongshan. When he heard the name and place, Du Heng s eyes immediately lit up, Hello, Mr.
Du Heng nodded and stopped talking, took out his mobile phone and made a call.Promise me, there will be no next time. Okay Wu Shengnan leaned over and hugged Du Heng tightly, I love your husband.
Du Heng was stunned for a moment. Liao Fan Wang Fangyu Everything feels weird, like something is wrong.Looking at the smile on Du Heng s face, Qiu Pingzhenruo He said thoughtfully, Meet your parents to discuss marriage Du Heng laughed.
I think I should receive the award in my own name. The person in charge began to rub his hands excitedly.I was just remembering to eat. Everyone in the family laughed when he said this.
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Wang Shuqiu s father finally finished his work. When he sat aside, his eyes once saw the child in the nanny s arms, My dear, who is this child He already had some suspicions in his mind.As the director of the provincial maternal and child medical department, he is really busy.
Articles that are very popular use themselves as an example to make things more serious, or they are evidence of problems with relatives and friends.Director Zheng is the actual organizer. He was also very annoyed and angry at first, but his His reaction speed was a little slower than Kang Zhirong s.
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This is based on Du Heng s previous prescription ideas.In addition, Du Heng himself actively applied with the district bureau to provide subsidies to village doctors.
However, their understandings are completely different.When the patient used the Neiguan acupoint on his wrist and switched to the other hand, the new nurse actually stopped the CPR and wanted to make way for Du Heng.
She would have said goodbye to this world long ago.Wait for me. The man who had the hoe taken away blushed.
After all, stars have a lot to do. Okay, let s take a picture of the wrist and palm to rule it out.However, when he wanted to connect to Zhu Minyan again, he was ruthlessly rejected.
Just stay closer to us today. In the next few days, the pigeon market will be somewhere else.Seriously. After everyone finished speaking, Du Heng held the pen and became dazed.
But not Du Heng, he is a thorough Chinese medicine practitioner.Regardless of what Liang Yichang thought, Du Heng continued to smile and said, Please go outside and pay the fee.
Wu to help you with the procedures. I will go to sleep for a while and I won t get up to see you off.At the end of the day, Du Heng still couldn t bear it.
The tongue is dark red and the pulse is stringy. Diagnosis hypochondriac pain.Hey. Forget it, let s go back. After saying that, he walked home, muttering in his mouth again as he walked, So A big car, how much oil does it need to burn Five hundred thousand can buy a piece of iron, but it is still a big tiger who drinks oil.
And Zhu Minyan also wanted to eat well. the nutrition can keep up, otherwise I think people will not be able to bear it after two rounds of chemotherapy.I understand. After saying the matter, the two of them walked out one after another.
Du Heng refused with a smile. If his current money were invested in the medical profession of the same age group, or in the mountains and corners of Zhonghu, he would Revolt Cbd Gummies A7puuydt Walmart A Comprehensive Guide To Benefits And Reliability Bqukz 0vxt be able to rank up to 600,000 to 700,000 yuan.Du Ping was so rebuffed by his wife that he couldn t hold his head up, and said nonchalantly, I don t think it s your mother s family.
It was able to maintain operation, but unexpectedly Dong Yuezhang rented the yard next door to them with a wave of his hand, and the bureau suddenly started to support it.What are you thinking now If you stay, we will do our best to treat you.
Even a farm guy like him likes this kind of car. Is this the new car you bought When he spoke, his voice was not as harsh as before.Zhao Xingde s task was completed. After prescribing anti inflammatory drugs and antibiotics, he said goodbye and left.
Du Heng s brows trembled again. Today s question was full of surprises and surprises, Can you graduate early Of course, as long as you complete the required examination subjects during the postgraduate period and meet the standards for thesis research, of course you can graduate early.The delicate man was in a very bad mood. A fracture also led to osteoporosis.
Just let the crack heal naturally. Lao Li clicked his tongue and said, If it is Hcn9ca5f What Is In Blue Vibe Cbd Gummies L9py pulverized and the fragments are not in place, we will operate, adjust the fragments to Pure Kana 21c Cbd Full Spectrum Gummies 2j4z their original positions, and then add steel plates, so that the patient can recover more quickly.Turning his head over and looking again, he actually fainted.
She was really happy for Liu Amei. But within two seconds of being happy, she rolled her eyes and immediately said pitifully to Du Heng, But I have no money.
Don t worry about it for now. You can eat first. He will definitely be here soon. Du Heng was also really hungry.As soon as he entered the bedroom door and saw his classmate s wife and child, the corners of his mouth were covered with blisters again.
He didn t speak, but his meaning was clear, come on, I m going to beat you to death.Therefore, without clear syndrome differentiation, you cannot prescribe medicine easily.
The refinement of departments has in turn promoted the development of increasingly refined medical techniques.This is a complete tonic. Du Heng paused and continued, The amount of aconite is too small, and the amount of ginseng is too much, which completely neutralizes the medicinal properties of aconite.
Okay. The old lady agreed reluctantly. Zuo Liangliang also spoke, Doctor Du, don t worry, I will supervise.However, he had never prescribed aconite to a patient in his life.
What can you do with that amount Wu Buwei scratched his head in embarrassment.But he actually liked it inexplicably. This kind of hearty swearing and insulting was something he had never experienced before.
Du Heng also saw An Chunhui, the boss of the district health system.Du Heng thought for a while and said, Let s listen to everyone s opinions.
His father s face is not enough. In other big hospitals, his father s face is not enough.He was hesitating 9ic9juk Understanding Cbd Gummies For Relaxation Vsgr whether to go in or not. After a long time, he turned around and walked through the gate of the community and walked towards Zisu Hall.
But I thought, Doctor Du, don t you treat strokes better Last month, you were playing gongs and drums.
I will ask my husband to come back and treat him here.Director Xu, please wait a little longer. I ve stopped taking the medicine completely.
As a doctor, Du Heng suddenly felt responsible and drove forward another five or six meters.After the people were buried, the guests were served, and the whole funeral was over, Du Heng paid the bill to his employer, ate something quickly, and then went back to their own homes.
Back in the consulting room, the doctor took a casual look, said he was anemic, prescribed some medicine and dismissed.The old horse slowly came back to his senses, and his eyes became brighter and brighter when he looked at people, but his expressions of doubt also became more and more.
Your complaint is highly likely to It will still be sent back to the district.On the right side is a row of stools for patients to rest or sit for infusion.
Du Heng did not test their thoughts at this time. He turned a blind eye with his longing eyes, Zi Chen, you continue to transfuse cases.The young man looked arrogant, glanced at Du Heng, and said with disdain, Don t meddle in other people s business.
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What happened today Did you find money Wu Buwei was puzzled, but Wang Zhenzhen was very happy.I Crazy, Du Huang is causing a life lawsuit, how can I dare to agree to this As long as you understand.
Today, I don t want to leave Sanhua Temple alive.While speaking, he took off his cassock , Shake your hands and throw it out.Without a brave heart, no matter how strong you are, you can only bully the weak and face the same level of death.
Of course, if you have to choose, the monks are more inclined to the Hinayana Buddhism for self sacrifice.Chai Xing er struggled for a few seconds I am the dark son of Tianji Palace , and I am collecting information about Zhangzhou and Jianghu for the organization.
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The Mrs.Wang and the second sister in law were silent.She is like a little cat protecting food.Xu Qi an was about to speak, but saw Tianzong s unparalleled holy son, turned around and left, with a lonely back, as if he was a child abandoned by the whole world.
Yuan Yi analyzed The dream is not affected by the commandments, or the second layer is not affected by the commandments, and we cannot use our energy.Xu.Mu Nanzhi didn t know The inner drama of the Holy Son, otherwise he would spit on his face.
Between Luo Yuheng and Mrs.Xu, my suggestion is to Luo Yuheng, her temper is obviously weirder and colder , and Mrs.By the way, a while ago, some people did say that the Buddha Pagoda was a masterpiece of golden light, and bursts of dragon chant came out.
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Understand the double cultivation between him and Luo Yuheng.When the two remnants are combined, Shenshu can remember more things.
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Their crime is unforgivable.Senior, please punish these villains.Then, he pointed to the steamed bun, and then to Li Lingsu s chest.
What she has to consider now is not why I rescue her, but how long she can delay.At the level of a King Kong, streaks of golden gleams traveled on the surface of his body.
Then you swear, in the future You won t leave me anymore.Everything last night seems to be a dream.However, how tall is the national teacher Hot, ecstasy, how delicate the skin is, how elastic it is, Xu Qi an has already grasped it.
s The first batch of physical books has been sent to the leader, and the second batch will be sent after New Year s Day.Meaning, he had no choice but to give up, he removed his shoes and socks, soaked his feet for a while, and was about to go to bed to rest, when his powerful hearing caught the subtle voice of the sea snail on the table Where is the voice at last Xu Qi an repeated in a low voice You , where, where He raised his voice sharply Where are you A series of question marks flashed in Xu Qi an s mind.
Although this bad old man is proficient in voodoo, Li Lingsu doesn t think voodoo is the opponent s major system.
Por Maurício Trezub, director de e-Commerce de Totvs.