Por Maurício Trezub, director de e-Commerce de Totvs.
Con el empoderamiento de un nuevo consumidor, el millenial, vivimos de cerca una transformación en la manera de ejecutar el comercio en México y en el mundo. Podemos afirmar que ya se inició una reorganización del sector, dando lugar a un nuevo mapa del comercio global. El informe de Deloitte, «Los Poderosos del Comercio Global – El arte y la ciencia de los clientes» – 2015, muestra que en los próximos años habrá importantes cambios de escenarios.
Lo relevante ha sido Amazon, que figuró por primera vez en el top 10 del ranking y que, con una proyección de sus tasas de crecimiento, en apenas tres años, debe convertirse en la segunda mayor empresa minorista del mundo, cerca de Walmart, que ocupa el liderazgo desde hace un buen tiempo. La verdad es que quien tenga un nuevo ojo sobre cómo entregar productos y servicios, a través de experiencias diferenciadas a los consumidores, saldrá adelante.
Si antes algunas tecnologías eran consideradas futuristas, hoy pasan a ser desarrolladas e incorporadas por el comercio de forma mucho más accesible y totalmente viable. La robótica, por ejemplo, sirve para la automatización y llega más barata y humanizada para la operación del comercio, o para la vigilancia y monitoreo de estacionamientos, incluso, para una atención previa y personalizada a los clientes en la entrada de una tienda, entre otras aplicaciones.
Otra tecnología emergente es la realidad virtual. Con precio bajo y una adopción masiva por el entretenimiento, la herramienta se convierte en una estrategia transformadora, incluso para los canales de e-commerce. El comercio alimentario europeo tiene una iniciativa de comercio electrónico combinada con la realidad virtual aumentada, que cambia totalmente la experiencia de compra. El cliente accede al portal de ventas online y, usando las gafas dentro de casa, pasea por los pasillos del supermercado, como si estuviera en una tienda física, pero con la ventaja de tener innumerables informaciones proporcionadas por el sistema a su disposición, como recetas y hasta hábitos de consumo de sus amigos. Finalizada la compra, el consumidor paga y recibe los productos en casa. Conclusión: una experiencia sensacional y sin fricciones, con la aplicación práctica del comercio digital, por el uso de tecnologías transformadoras.
El e-commerce se consolidó como pieza clave de la transformación del comercio, agregando, cada vez mayores partes en las ventas totales. En el caso de México, siete de cada diez internautas mexicanos resultaron ser compradores digitales, según reportes de operaciones de compra realizadas de mayo a julio de 2016. El gasto promedio trimestral en todos los dispositivos y categorías no asociadas a viajes fue de 6535 pesos, aproximadamente 2,178 pesos gastados en línea por mes, según datos de la Asociación Mexicana de Internet de su “Estudio Comercio Electrónico en México 2016”. La demanda ya se ha preparado para comprar online – hablamos de consumidores millenials, totalmente conectados. Pero la oferta de muchos segmentos todavía está a muchos pasos de esa realidad.
La tecnología digital es fundamental para que el minorista innove la entrega de su marca y, por lo tanto, proporcione nuevas y sorprendentes experiencias. El consumidor dicta las reglas sobre lo que espera y corresponde a las empresas transformarse para superar esa expectativa. Hay una nueva lógica de consumo para los negocios y la tecnología pasa a ser protagonista y no más pieza complementaria en el proceso de ventas. Uber; por ejemplo, la mayor compañía de transporte privado del mundo, no posee autos, sino una plataforma tecnológica. Facebook, el mayor vehículo de medios, no crea contenido, pero ofrece una herramienta en línea. Alibaba, el mayor servicio de ventas, no tiene stock y, sin embargo, es un gigante de comercio virtual. Airbnb no compró una sola cama y es el servicio de hospedaje más grande del mundo.
La transformación del comercio global es palpable. La experiencia nada menos que sensacional es lo que el consumidor espera y, de forma rápida, va a descartar de sus elecciones marcas que no realicen esa entrega.
Soportada por una estrategia bien definida, la tecnología es la única forma de satisfacer estas expectativas. Acertar en el uso de esas herramientas y plataformas es lo que hace de estos recursos los astros principales capaces de transformar el mercado y encantar al consumidor.
Piñatas Aldi y UPS México trabajan para enfrentar juntos los desafíos logísticos y continuar llevando alegría a través de sus piñatas a otros mercados desde su página de internet www.aldimyshop.com
Con los elementos de productividad aumentada, los datos de activos inteligentes y los robots, los minoristas están adoptando soluciones tecnológicas para mejorar dicha experiencia de compra.
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I am devoted to cultivating Taoism and have never considered this aspect.Looking at the red feathered eagle that fell at the foot of the mountain, he couldn t help but shudder in his heart.
The bells rang throughout the Qingfeng Hall, which shocked not only Qingyang and Senior Brother Cai.Stop us from destroying the stone gate. Qingyang said.
With one against five, General Chuan Lin was already at a slight disadvantage.share. Secondly, it can shorten the distance a lot, without so many obstacles and interference on the ground.
The only way is to persist until the ancestor appears and directly crush the opponent with his strength in the foundation building stage.At this time, Li Shengbo already had some regrets. If he had known that Qingyang was so strong and would encounter a swarm of mountain rats at the critical moment, he would not have acted so recklessly.
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They were everywhere in the air, Locating a Semaglutide Weight Loss Clinic Near Me front, rear, left and right.The corpses controlled by the blood demon Gu showed no resistance, as if Tao Youcheng took their cultivation as a matter of course.
However, Red Feather Eagle s move should not be underestimated.although other families mostly watched the fun, the Liang family has stood in Yuling City for many years, and it is not without friends.
Because he missed his master for a long time, he unknowingly had inner demons.The ninth round ended, and Qingyang successfully advanced to the finals.
With the help of these Alcoholic Bees, they can basically There won t be much danger.In fact, you can t buy it at all, because there are no ones for sale, so it is useless to have empty spirit stones.
When in the Pulse Opening Realm, although the monks have already generated spiritual thoughts, they are very fragile and have little power.Lu Feng was the one who really contributed, even if he took them all.
This was Science CBD Gummies for ED Treatment: Real User Feedback how Qingyang prepared to deal with it. Now the number of the entire alcoholic bee colony has reached more than 300, which can be divided into two groups, one group to deal with the black bear, and the other group to help him deal with Tong Yan.Without the support of true energy, magic can be controlled with spiritual thoughts alone.
After listening to Hou Jiangong s words, Qingyang said thoughtfully, So, the Chaos Demon Valley Is it How Keto ACV Gummies Helped People Lose 30 Pounds in 2025: The Ultimate Guide the center of the battlefield where the good and the devil fought more than two thousand years ago Hou Jiangong nodded and said, Junior brother Qingyang is right, the Burial Demon Mountain was not originally called the Burial Demon Mountain, but the Xing Demon Mountain.
How can I compare with those ordinary Foundation Establishment monks who have just broken through Just by relying on his momentum, he can crush the opponent to death.Chen Biwang was still very lucky. He caught No. 132, but his opponent s cultivation was only at the seventh level of Qi refining.
Speaking of which, I also want to thank you for coming to my door.After killing these people, the worst we can do is leave Jiuzhou Continent.
Of any difference, the only weird thing is that there are countless irregular blood lines on his forehead, as if they were printed on them.Without the monkey group, the Monkey King seems a little lonely.
They will fail if you are not careful. Even the director of the Qingfeng Temple Artifact Refining Institute cannot guarantee that he will succeed, so this type of magic weapon is extremely rare.
Fang Hong s strategy is to buy more, the better. Although some major game companies are not from the United States, for example, many European game companies Fang Hong wants to buy.But it seems very reasonable after the anchor is Fang Hong.
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Wow A large number of man eating vines continued to spread towards the three red dragons from the surroundings.The extremely cruel Lannar Plateau constantly forces the orcs to grow and evolve.
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Sure enough, he is dual wielding two handed weapons, but I don t know if it is a talent or a specialty Envy flashed in Zhao Hao s eyes.One of the two sides must fall before it can end. Zhao Hao was betting that the opponent s strength would be limited.
Hammer of Holy Light Suddenly, an ace level fire elf was joined by six paladins, throwing a golden light war hammer down into the sky, and then smashed it with the war hammer in his hand.
Por Maurício Trezub, director de e-Commerce de Totvs.