Por Carla García | Gerente de Ventas de Latinoamérica
en Zoho Corp.
A pesar de que las cifras sobre adopción de tecnologías podrían ser alentadoras, si comparamos a México con algunos países de América Latina, le falta un largo camino por recorrer para poder alcanzar el nivel necesario para dominar herramientas como la inteligencia artificial, misma que ya llegó y está para quedarse.
El 77% de las grandes empresas en el país invierten en infraestructura tecnológica, y solo 33% de las PyME destinan un pequeño porcentaje de su inversión a la adquisición de tecnología. Un estudio conducido por PwC encontró que la IA podría ayudar al PIB global a ganar 15.7 trillones de dólares, un crecimiento del 14% desde 2016 hasta el año 2030.
Las incógnitas surgen y las empresas en México se preguntan ¿qué es la Inteligencia Artificial?, ¿para qué sirve?, ¿viene a reemplazar nuestros puestos?, ¿cómo podemos competir contra ella?
La inteligencia artificial se ha convertido en un miembro más de nuestras actividades, desde el momento al que ingresamos a un buscador; esta inteligencia artificial nos ayudará a ordenar y complementar nuestras ideas. No llega para reemplazarnos, más bien ayudará a fortalecer nuestro puesto y trabajo, automatizando procesos de demora y enriqueciendo nuestro análisis, convirtiéndose así en una herramienta o asistente y no en un competidor.
Pero, ¿por qué se ha vuelto tan popular hoy en día?
Cada 2 años se colecta el 90% de toda la información que existe en el mundo (Data) y la IA toma esta información organizándola en diferentes procesos. Nos ayuda a analizar y priorizar toda la información recabada y crea un código de aprendizaje para generar nuevas soluciones a diferentes tareas programadas.
El verdadero desafío es compenetrar nuestras actividades en los diferentes campos con la IA, abriendo puertas a nuevos proveedores de software como Zoho, que ofrezcan una solución tecnológica y complementaria a este gran desafío. Un ejemplo de su aplicación lo podemos encontrar en el manejo de ventas. Zoho, a través de todo su sistema operativo e integración con el correo electrónico, calendario de eventos, CRM, y su IA ha podido crear un ecosistema que permite a los empresarios obtener mayor información de los clientes, adaptándose a sus necesidades y ofreciendo soluciones integrales.
«Lo que hacemos en Zoho, referido a la inteligencia artificial es que les damos el sistema para conocer: Cuándo debemos contactar al cliente, el contexto del correo para satisfacer a tus clientes, análisis de anomalías en las operaciones de la empresa y finalmente te va a sugerir acciones a partir de todos estos procesos repetitivos como análisis», nos cuenta Fernando Sotelo; ingeniero de Preventas y Soporte de Latam y España en Zoho Corp.
Esta nueva inteligencia artificial cobra vida en ZIA, la cual se encarga de realizar seguimientos, recomendaciones, generar estadísticas, así como crear simulaciones para cada proyecto o gestión que se estén llevando a cabo mientras que, por otra parte, la inteligencia humana se encarga de generar relaciones, vender, negociar y educar. La IA no reemplazará la inteligencia humana, la complementará, el capital más importante dentro de una empresa son las personas.
Si ustedes trabajan de forma conjunta y lo van implementando a su día a día en cualquier modo de trabajo, va ayudar a mejorar sus leads con base a toda la Data captada de todos los sitios, ayudándoles a aprender ciclos de ventas más cortos y finalmente, a entablar relaciones duraderas con sus clientes.
Con la actual tendencia tecnológica a la miniaturización, el diseño y construcción de los nanosatélites acelera su paso en México, gracias al talento y entusiasmo de nuevas generaciones.
La pirámide es un marco simple que ayuda a las organizaciones a argumentar cómo y por qué podrían y deberían cumplir con sus responsabilidades sociales. Intenta equilibrar los intereses propios de las empresas (ganancias) con su objetivo más amplio y virtuoso de ser socialmente responsable.
u001f t rUnder Qin Feng s persuasion, Zhang Quyang and Tie Qiusheng led the team, selected Yanzi and two other young team members, and went for a stroll that night.When she saw his face, Lin Wan er stood up from her seat This is impossible She stood up suddenly, which aroused the dissatisfaction of the people behind her.
Tomorrow at the latest, they are going to inspect that piece of land.How could a person with such skill not have a strong background He was silent for a long time, and finally made up his mind and said I lost, and I accept it.
It seemed that Su Peipei was a woman and she didn t dare to have a direct conflict with them.She has nothing but contempt for a Phoenix man like Qin Feng who racks his brains to squeeze into a wealthy family.
He even had the intention to scrape the tea stems on the tea surface with the cup lid and sip it gently.So he begged the elders who were with him at the time, rescued Liu Si and brought him back to the mountain gate.
He was furious on the spot and rolled up his sleeves Hey, I ve been in the Martial God Temple for so many years, and I ve even left a mark on the threshold of the Dragon City Splashing Star Hall.Mom, please stop talking. I know everything
Qin Shufang wiped her tears You will get better after you have a good rest.
At the auction that day, she originally wanted to use the black forest to raise the prestige of the Yang Kingdom Martial Arts Association and at the same time put down the Dragon Kingdom warriors.Seeing Dai Ruolan stunned, he thought she had been injured and came up to check anxiously.
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Let me ask you a question, what do you see him doing Chen Chuqing pinched his chin with one hand, forcing him to look at her.But Yehuang laughed at himself God of War It sounds like that, but in fact, we Gods of War are just guns of the God of War, specially used for fighting.
On the other side, Du Shixi could no longer suppress Du Qingyue.Haha, I m afraid it s not something dirty
Okay, stop saying a few words and let people hear you.
Qin Feng had already contacted Chen Chuqing. After telling her about Liu Yue, she readily agreed to help.If I accept it, my wife The old man has to chase me and fight.
As he spoke, he hit Qin Feng on the shoulder. Just this action immediately caused all the women in the room to look at the man just now.He simply brought Xuanyuan Feng back to stay first, and by the way, he saw that even the New Dragon Sect had chosen to Effective Hair Regrowth Gummies for Men: A Comprehensive Guide to Healthy Hair Growth (IAPMk)
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Because of Xuanyuan Feng s action, Du Qingyue seemed to have been hit hard.
The most conspicuous among them is still Ye Huang. Bai Lao pulled her and walked at the front of the crowd, as if telling everyone that this was his most beloved granddaughter.Qin Shufang smiled bitterly, looking at this scene, she couldn t help but sigh softly.
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His barbecue skills are quite good Zhou Ming, a foundation building stage immortal cultivator wearing a white robe, looked at Lu Yu jokingly.Qianrendong holds the Thousand Blades Peak, and its strength is comparable to that of the Great Power of Hedao.
Why should they endure it Lu Yu also smiled Brother Xiang Zhuo and Qingsong are right I m back.However, this is not the time to argue with such an ant.
After giving Lu Yu a cold look, she shouted coldly Lu Ziji, since you are so ignorant, then I am inconvenienced.That was the magical power of Shui Jing Sect, a second level Immortal Cultivation Sect.
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Lu Shenjun didn t say anything because it was for your own good However, Feng Yao, the leader of the Cangshan Sect, stopped everyone from asking.
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Wei Tong wielded the earth spirit giant hammer and rushed into the bronze armored wooden figures.While speaking, Ye Ling greeted from a distance The poisonous fog is about to dissipate, everyone stop.
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Although it was early in the morning, there were no less than ten thousand monks gathered in the square.Therefore, the two women hesitated for a moment, and then nodded in agreement with Siko Tingyan s proposal.
Ye Ling said calmly I want to identify the types of spiritual herbs and check the medicinal properties of each spiritual grass.It really makes people laugh Don t say that the Thunder God Dharma image in front of you is illusory.