En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
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Erich Wetzel, líder de la Amti, participó en el 9° Foro Nacional IMEF de Infraestructura, en el que se ventilaron acciones clave encaminadas a ofrecer respuestas a los retos de la demanda de servicios de punta.
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The previous ghost also disappeared, and turned into the graceful and cold woman in white again.Then he smiled and said to Ye Fei, he is really rich and powerful.
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She once obtained an incomplete skill in Guixu, Nanhai, and her strength greatly increased.Because they two should fight. Ye Fei said casually.
Is there something wrong with the Night Emperor s Divine Fist technique Wang Teng yelled.At this moment, the four girls Xinglan, Murongxue, Qingyi, and Tianqinger who heard the voice looked at Wang Teng curiously and looked at each other.
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Mr. Dongfang, we checked the secret troughs and found that the partitions of those secret troughs were shaken open by strong men, and there were more than one place.The old man who was smiling at the auction also had a very solemn look on his face.
However, the situation on the monk s side is not easy either.It s a bit awkward to say this. In fact, Jiao Hong and Xi Qiu were trapped in the illusion formation, which was similar to the situation Qingyang encountered on the first floor of the Earth Center Tower.
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In other words, the person who attacked by sneak attack has a minimum cultivation level of the sixth level of Qi Refining.Some people are born with good luck, and some people are protected by their family sects when they are born.
From the moment Wei Yufeng discovered the third level living dead and began to retreat, to the time when the living dead took action to capture Qingyang, it all happened in an instant.Senior Brother Mo Rong seemed a little impatient. Before arriving, Qingyang had already picked off the newly grown gourd and placed it in the holding talisman.
He has already put the Acv Keto Gummies Price Affordable Path Hr1bdtc To Weight Management other things into the Drunk Immortal Gourd space.It is said that the monks of the Blood Demon Sect often practiced some evil methods, which always dyed the water surface red, and gradually the name of the river was changed.
During this period, except for occasionally going out to buy some alchemy materials, Qingyang spent almost all of his time practicing.Several blood bats passed over Qiu Mingxi s head and scratched several horrific wounds on his body.
In the blink of an eye, the spiritual light blooming from the Chuan Lin Armor was consumed and even destroyed Qingyang s clothes.The leader was an old man who was at the eighth level of Qi Refining.
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But now he discovered that fighting across levels is not that difficult.Chen Biwang walked straight up to him, stretched out his hand and said coldly I am Chen Biwang, a disciple from the outer courtyard of Qingfeng Hall, what do you call me Anyone can see that Chen Kelly Clarkson Weight 14mbo10 Loss From Struggles To Success In Biwang seems to have evil intentions, but the strong man surnamed Guo does not seem to be afraid.
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When did I steal something I asked my uncle for it The tone of Ren Fei er s reply was very unhappy and a little aggrieved.With a relatively complete security system, his uneasy heart finally calmed down.
The reason why he is working hard on the sect s mission is to obtain more good deeds, and he plans to use his good deeds in exchange for some resources.There are two intermediate formation mages with spiritual thoughts, and they are both intermediate formation mages who have condensed the formation starlight sea.
Everything he was thinking about could only be answered after he joined the sect or had a master.The preliminary experiments gave him great confidence, and he began to transform the bones of the bronze corpse step by step.
It seems possible that the ghosts in the Five Ghosts Soul Refining Banner can be used as motivation.He was not the only one who went out to set up formations.
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I hope you If you can become an alchemist, don t waste the opportunity of spiritual fire Master Ma explained with a smile.It was really a nightmare for a monk in the Qi Refining Stage.
As a monk who has just begun to practice, his future direction is not to be a casual cultivator.He could tell this from the formation outside, and judged it through the traces of spiritual power in the formation.
You don t need to read it. I m wronging you by asking you to be a junior alchemist.If the monk is Li Shiming, then Li Shiming is a real newcomer, and the secret book he purchased is not for setting a trap.
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She also gives up when she sees fit, and the threat is satisfying for a while, but she doesn t want to really start a war unless it s absolutely necessary.She had thought about it, and this time she went back with the LED light to show it to her sister, and let her know that there are not only ultimate things like pocket watches in the world.
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As for the annual report of Qunxing Capital, that is still early and is still under audit.But I didn t expect that this kid not only accidentally touched the field of online live broadcasting, but also the prototype of the metaverse, or the prototype of virtual reality.
At first he refused. But the other party really gave too much.Good stocks are all falling, while a bunch of junk stocks with poor performance are going red across the board.
Especially the debt crisis in Cyprus, local banks also have big problems, exacerbating the uncertainty.The boss didn t have any airs, but his invisible aura was still very strong.
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At this time, the so called announcement intellectuals, those well known celebrities, began to get excited, with a sense of presence and a rhythm.But God K came out to sing more, and investors were greatly excited.
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Who can endure such a roller coaster ride The most important thing is that they also experienced collective surges and plummets at the same time.Generally speaking, the ability to monetize is limited, but there are too many places to spend money.
You can t find any reason not to study hard. Immediately afterwards, Fang Hong knew that another particularly important achievement of the top management in managing the Middle East world ten years later was to promote the relationship between Sate and Yilan in the region under circumstances that no one in the world expected.
When the news came out today, everyone seemed to be relieved.Then the volume began to decrease, and the amount of closed orders on the board increased to 3 More than 100 million.
This industry, especially in China, currently lacks the intervention of heavyweight institutions and lacks capital.In desperation, the scientist decided to upload Xiao Ling to the Internet world to hide, and coaxed Xiao Ling into asking for help.
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En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.