En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
Para facilitar el transporte y control de mercancía, en punto de venta y almacén, es necesario que las empresas piensen en implementar sistemas de control dentro de sus procesos de trabajo y operación.
Cada decodificador tiene contenido educativo almacenado precargado y 5GB de internet que mensualmente serán recargados para uso y consumo de los contenidos del programa Hogar Conectado.
De acuerdo con la Delegación de la Canacar, se tienen más de 6 mil 500 unidades de 169 empresas afiliadas. Desde aquí se maneja 74% de la carga consolidada de la región y 9% del total nacional.
La implementación de estos consejos puede reducir significativamente la cantidad de inventario dañado, lo que resulta en ahorros económicos y en la protección de los empleados. Al adoptar prácticas de gestión de almacenes centradas en la seguridad y la eficiencia, los propietarios de negocios pueden optimizar sus operaciones y minimizar el riesgo de pérdidas
Hmph Come if you can, you won t even be able to touch my knife.The disciples from the outer courtyard and the guards from the inner courtyard who had just finished practicing martial arts and were going to have lunch gathered around the notice boards of Losing 40 Pounds: A Comprehensive Guide to Successful Weight Reduction
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said Have you found out the location of Yama Yes He is now in the meeting hall of Tingfeng Village, which is the big wooden house in the middle.Hmph Heavy mountains are oppressing Luo Chen sneered, roared in his heart, jumped off the branch, instantly pulled out the Thunder Knife, and slashed towards the black shadow.
The shadow of the sword dispersed and the whistle of the sword stopped.Bang Bang The arm holding the sword of the middle level third rate bandit was cut off, but at this moment, Xu Huang was kicked in the chest by an early stage third rate bandit.
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Get out With a roar, Sima Yan raised his foot and kicked Akihito s right wrist.Just before Luo Chen When I was thinking wildly, a powerful voice suddenly sounded in the Colosseum.
Luo think Have you finally asked Luo Chen sighed in his heart.Behind him, the four guards saw five identical iron men.
There was such a high probability that he only encountered one group.It has declined hundreds of years ago. In the past hundred years, corpse refining has never been heard of again.
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The secret realm is an ordinary secret realm. It doesn t seem to be a great secret realm.It is really unimaginable to be able to beat Wang Jinglong like this.
It was very sinister. but I didn t take it seriously at first, but it was still the same on the second and third days.As long as it is an elixir on land, it can be auctioned regardless of grade.
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I really didn t expect Duke Liang to have such resentment against Duke Wen that he would be willing to exchange a mirror for it.
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Didn t you say you want to go into seclusion Lin Xiangtian s face was as dark as water.Five Spiritual Roots Exactly. Yes, you have the same demeanor as you did back then.
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If it works, you won t have to worry about the talisman paper.Turn over 30 , the sect will calculate the contribution points, and dispose of the rest by itself.
Even He Wangchen couldn t help but laugh. When he saw Zhao Fuyi s livid face, he quickly lowered his head and scratched his face.Jiang Yuebai frowned, You mean to take me to Prajna Temple Is this
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He could already imagine the scene of his brain bursting.It doesn t matter, just hold on to the formation, I
can still
Do you want your life Let s go I
Ugh Li Jiuchuan Zhao Fuyi closed his eyes and frowned, holding back tears.
Among the eleven or twelve remaining members of the Lu family, there were only three in the late stage of foundation building.Why don t you come in together Jiang Yuebai shouted to Xie Jingshan.
Compared with the disguise magic weapon in the world of cultivation, sometimes this kind of disguise technique without spiritual energy fluctuations is more effective.Tao Fengnian was invigorated, his fatigue was gone, and he couldn t even feel any pain.
He sniffed Jiang Yuebai s body with his wet nose and nudged his nose lightly.This medicine is a rare species that only grows wild underground.
It can only burn one s blood and slowly consume one s spiritual energy.
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Hmph Luo Chen sneered, ignoring the knife that the boss chopped off, but the hand holding the knife speeded up a little more.When they reappeared, these sword shadows had stabbed Wen Yue in front of him.
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Flower Street is different from other streets. It is deserted during the day and lively at night.With such an iron cavalry, Luo Chen even had the confidence to tear apart Da Gan s five hundred wolf cavalry battalion in an instant.
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For a moment, Ning Ling became entangled in her heart, not knowing what to do.He smiled, pondered for a while, and then said, Young Master Luo, can you stop here and stop the challenge Oh Luo Chen raised his brows and put away his smile You don t want people in the Colosseum.
However, as an old Jianghu, Murong Qianyue would not talk about those things.Although the old man in Tsing Yi also hates Ziwu Villa, now that Ziwu Villa is so powerful, he does not want to provoke Ziwu Villa anymore to avoid fighting with the Cao Gang.
En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.