En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
La industria automotriz es un campo fuerte para el mundo de las tecnologías de información. Dicha fortaleza radica en la operación de los sistemas tecnológicos en el punto de venta.
La tecnología, junto con una planificación estratégica de la fuerza laboral y la inversión en optimización de flujos de trabajo, ofrece la oportunidad de cerrar la brecha entre las grandes y pequeñas empresas en cuanto a las expectativas de cumplimiento de pedidos. La adaptación de las organizaciones a estos desafíos mediante el uso de soluciones tecnológicas será clave para lograr el pedido perfecto y asegurar la satisfacción del cliente a largo plazo.
Los entrevistados para este reporte coinciden en afirmar que la asociación con un 3PL integral experto, sea en gestión de operaciones como de bienes raíces, puede proporcionar una solución perfecta y potente.
La CRE y la Coordinación General de Puertos y Marina Mercante designarán grupos de trabajo como responsables de la planeación, determinación, desarrollo y seguimiento de las acciones y compromisos que deriven del convenio.
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Jiang Yuebai s body was filled with electric arcs. He climbed up to the top of the mountain with his frizzy hair struck by lightning.Jiang Yuebai raised his head and looked at the figure against the light, while Xie Jingshan turned his head slightly.
Zhuang Feng glanced at Jiang Yuebai and said angrily to Lord Jing Chu, Don t associate closely with people of unknown origins.I will inform the sect master about the Asura Domain.
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There was a ferocious crack on the life tablet he had put away on purpose.Because he didn t know what she had done to Jiang Yuebai, and he was able to get her puppet and condenser, Li Jiuchuan endured it all the way.
Yu Chen wants to go back to Liantai Cave, while Xiao Lu wants to hang out outside.It is impossible to intuitively compare the strengths and weaknesses of these heterogeneous Nascent Souls and Tianpin Nascent Souls, and each has its own advantages.
Qingnangzi nodded, If so, the young master Xie is probably here to investigate the attack on Shanhai Tower, and maybe also for Shen Huaixi.In an instant, an ice thorn jungle was formed, wiping out the ghost tide
Woof Fu Dou, a giant dog covered in golden crow fire, descended from the sky, stepped into the ghost tide and roared in all directions.
I m very timid. If I m scared by you, I ll feel sick, dizzy, and unable to eat.The demons of plants and trees have sex since the birth of spiritual intelligence, but they have no life.
Jiang Yuebai concentrated on refining the eight formation disks and formation signs according to the steps that had been deduced hundreds of times before.How to raise a dragon from hatching eggs, cultivating intimacy and loyalty, meticulous feeding, early teaching, increasing potential from eggs, etc.
Countless such slender sword lights gathered together, and the sword intent transformed into a silver dragon the size of a forearm.
The intelligence system of Wanshou Sect has not discovered that Yuqing Sect s Nascent Soul monks have come to the East Qi Continent.Elder Jian was not that old compared to the Yuanying monks.
This is obviously being framed, and he can t let it go.After the falling stone technique ended, Wang Yuan immediately released the Thunder Body.
The jade slip contained part of the record of Qianye Temple s sect protecting formation.Because Chen Guogong had long wanted to break off the engagement with him.
Although the boundary mountain checkpoint still existed, it was no longer as tense and rigorous as before.Li Shiming finally understood. It turned out that Master Xie Lang was an alchemy master of the dragon lineage, and he was here to compete with Master Jiang Hong.
The sword intention passed through the bodies of the three Nascent Souls, and the power contained in the sword instantly destroyed the Nascent Souls, including the Nascent Soul inside.The power of the thunder and lightning was extremely terrifying.
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On the contrary, seeing the costumes of Baihua Girl and Zhilan, she knew that they were definitely not from the Fire Barbarian Land.As time went on, Lin Yusheng became more cautious. The ten color seabed moved through the sea like a frightened fish.
In the star picking cliff of the jade pendant, Ye Ling said coldly You two have really good intentions You worked hard for the demon cultivator of the East China Sea, even at the expense of your body, and took away the monks of the Immortal Sect Alliance.He exclaimed. With a cry, he tried to rush out of the side hall gate again, but bumped into Ye Ling s formation You can t break my shadow formation Ye Ling s voice was like the cold wind of the Nine Netherworld, which made Master Su s heart sink when he hit the wall.
If Elder Lan sees through it and spreads it, it will definitely attract the hatred of the demon cultivator from the East China Sea.The huge purple demon pig phantom, its two fangs glowing with cold light, quickly slammed into Demon Lord Zhang Zu ah Demon Lord Zhangzu resisted the Blood Moon Slash with all his strength, but the force of the counterattack injured the Demonic Core Swift and Simple: Lose Weight Fast Without Stepping Foot in the Gym
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It seemed that he had no intention of leaving at all, so he let him go.However, Ye Ling also noticed that this bronze man was not a reckless man, and was much calmer than the other Golden Crow tribesmen in the village.
Enemy, with him on Dongsang Island, the Golden Crow Tribe will inevitably annex Aolai Country, and the internal strife among the three major forces in Aolai Country will be greatly disadvantaged and the Golden Crow Tribe will be advantaged
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After all, the demon tribe from the East China Sea invaded, and the enemy was at hand.Luo Hu and Xu Mingsheng looked at each other in shock.
When Luo Hu and Xu Mingsheng were far away, Ye Ling took out the golden toad lamp from the storage bag.I didn t know it was yours. I, I
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The process of casting the spell is very clear. She turned each part of it into numbers according to the reference numbers in the Dayan Sutra.The transformation into a god is successful, and isn t it true that Jiuchuan True Lord and Lingjun True Lord are still there to protect the Revolutionize Your Weight Loss Journey with bbb keto gummies: A Comprehensive Review
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Jiang Yuebai had a vague feeling that she could transform everything into chaos.Magic weapon elixir. The Divine Hidden Talisman and the Turtle Breath Talisman, activate A few days later, Seven Star Island.
Seeing Jixiang being so edible, Jiang Yuebai felt that it was like the Tiantian Cauldron, a master who couldn t afford to feed him.Tang Weimian thought thoughtfully, It seems so, the commotion over there was so fierce that we didn t even notice that Junior Sister Jiang was married.
The deer s eyes were bright, scanning the Yunzhi grass and white vines up and down.Qu is a saint. Not long ago, the Kong family invited the top ten cultivator families to participate in a poetry gathering.
She spared his life just because he was Lancao, and she was Xuelan, one of the nine generals of the ghost tribe.Come out. We also need to study the map of the grafted spiritual tree, which is related to the Huaxi Valley expansion and money making plan, and we must hurry up and refine the golden elixir until we are proficient
There are too many things to do. After making up his mind, Jiang Yuebai was attentive.
Just now, he secretly squatted beside him and controlled his clone to fight Chai Chong.Jiang Yuebai has been thinking about the difference between foundation building and golden elixir recently, laying the foundation for his future elixir building.
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Everyone you put in this place will be protected with all your strength.Xie Jingshan s eyes trembled slightly, and Jiang Yuebai glanced at him from the corner of his eye.
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Even if it depends on you for life and death now, it will betray you one day.Tu Li took back his giant axe, rose up on the waves, and struck down the immobile Shen Huaixi on the head, with such force that he split the mountain.
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Jiang Yuebai put away the weapon refining map, and there was another part behind it.In the black coffin, the sudden opening of Zhu Jiuyou s eyes frightened Jiang Yuebai out of her mind.
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Zheng Yougong glanced back, Su nn , the fifth son among the nine sons of dragon, is a very common spiritual beast in the Qinglong world.The ghost tide surged, and the Four Elephants and Bagua array pressed down from above the head.
Time is running out, let s go quickly. Miaoyin urged, leading the way.
En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.