En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
La entrega de productos grandes y voluminosos ya no tiene por qué ser un obstáculo.
Los minoristas pueden ofrecer una experiencia de entrega rápida, precisa y satisfactoria. Aprovechando las distintas soluciones logísticas avanzadas, que pueden superar los desafíos tradicionales y deleitar a sus clientes con entregas excepcionales.
10 estudiantes mexicanos viajarán a China para vivir dos semanas de una experiencia cultural y formativa en el campo de las TIC. Seeds for the Future de Huawei los apoya.
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I will definitely get more points if I establish this skill.They all have women s voices, some are cold and crisp, some are soft and waxy, some are sweet, some are clear, and each has its own characteristics.
It didn t take long for those figures to come close.It was dim, and Baimei City was shrouded in a faint black mist, so that these low level ghost cultivators could move around in the city during the day without being affected.
It is not that they are not qualified, nor that they do not work hard, but It s just that it s too difficult to improve your cultivation.Now that Zhenjun Chiye has taken over, the Revolutionizing Diet Plans: Can ACV Help in Weight Loss for 400 College Students? overall strength of Zhenren Guihe is at least twice as strong as that of Zhenjun Chiye.
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The second son of the Yang family had just sent out a distress signal.If the Coffin bearing Ghost King had come earlier, After a while, when the Long Eyebrow Ghost King did not change his attitude, the Big Belly Ghost King and the Baimei Ghost King did not remain neutral either.
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He locked himself in the study room alone, opened the reputation system, and then gave the corresponding list to the list of documents and materials.Although this product is excellent, it is an industrial product after all and does not have financial management attributes.
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23 points, falling below the 2400 point mark Shenzhen Stock Exchange The index fell 3.Because Qunxing Capital is still gradually building positions to prepare for the next round of super bull market, and needless to say the performance of Big A, it has hit a new low for the year, and it cannot cut a few leeks.
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You must master the sword intention before you can learn this skill.Therefore, if the spiritual imprint of the spiritual weapon shield is broken, the impact will be greater.
He walked to a camellia plant that had been watered by rain and took a closer look.A strong fear arose in his heart, and he couldn t help but blame himself for Apex Keto Gummies: Reaching the Peak of Your Keto Goals his carelessness.
But after Li Yuanba s new understanding, his sword intention became Li Yuanba s own sword intention.The Golden Crow Mountain Range is very special. It is close to the range of spiritual beasts, and Golden Core monks rarely come here.
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Although there are monks who can fight beyond the level, they will never appear among casual cultivators.The Xuanming Sect seemed not to know that a monk from the sect had died in Zhongdu City.
Li Shiming had never heard of such a powerful talisman.Gu Jia s eyes flashed, thinking about the gains and losses in his heart.
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The monk stationed there is old after all. Although he has strong spiritual power, he lacks stamina.He was inexplicably attacked by two sect disciples, and they were the kind of people who would kill them upon meeting him.
After experiments, he found that in this form, the clone can only use the body to attack in melee like an ordinary corpse.But oil has a completely different meaning to Li Shiming.
The two of them smiled at each other. There was no prosperous Tang Dynasty in this world, so they were probably the only ones in the world who knew the meaning of this name.Physical injury is still the best outcome, but mental injury is a big problem that cannot be solved.
While the balloon was still slowly descending in the air, his spiritual thoughts first swept through the inside of the blue balloon.At this point, his soul was severely damaged and he had lost the ability to seize the body.
In his opinion, Li Shiming should be born into Buddhism.If it were other techniques, it would be impossible for Elder Jian to ask about the origin.
You settle down first today, and come here tomorrow morning to teach you the Sword Intent Soaring into the Sky technique Elder Jian took Li Yuanba to the magic weapon of Wanjian Peak s five flying swords, and finally confessed.In previous lives, such a procedure would have required at least many days of effort to complete.
This was the real time analysis result given by the large server IBMz15.Since the spiritual roots are not good, then use foundation building pills to build them up.
En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.