En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
Erich Wetzel, líder de la Amti, participó en el 9° Foro Nacional IMEF de Infraestructura, en el que se ventilaron acciones clave encaminadas a ofrecer respuestas a los retos de la demanda de servicios de punta.
Los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, y dependen más de dispositivos digitales con opciones de entrega alternativas.
Cada decodificador tiene contenido educativo almacenado precargado y 5GB de internet que mensualmente serán recargados para uso y consumo de los contenidos del programa Hogar Conectado.
Tecnología de información ayuda al sector de hospitalidad a construir un programa de lealtad relevante y personalizado que beneficie al cliente y reduzca costos de mantenimiento para la compañía.
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The four types of sects have both grievances and cooperation with each other.It can be said that it is right in the arms of the major sects of Chiyang Prefecture, and countless monks are full of energy, waiting to go to the Sacred Fire Glazed Sect to slap them in the face.
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Either the flame power is insufficient, or the grade is too poor.But I m sure, this matter must be related to fire.Is there any forbidden area in your sect Shao Nan always couldn t figure it out by himself.
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He looked excited and said loudly I just talked about the general direction of the dragon s veins. I ll talk about it again. Saying this is a real dragon, tsk tsk, this is really amazing.Above the boundless sea of clouds, there were majestic sounds like thunder exploding from the sky. Qi Jingchun, you are so presumptuous You are treasonous It s better to turn around The scholar lowered his head to stare at the bead, slowly retracted his sight, and finally raised his head and said loudly I, Qi Jingchun, have shouldered all the Garth Trisha Weight Loss Xkco Gummies 6gc7f Rck counterattacks of heaven that have been accumulated in this small town for three thousand years.
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The remaining two bearers and the servant girl instinctively saved themselves, and rushed to the side to avoid it, and the scene became chaotic in an instant.These words are vicious In front of Emperor Yuan Jing, he secretly poked at the eldest princess.
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To Wei Yuan, the latter smiled and said softly I agree with the supervisor.The two seemed to have gone out to drink.Mr.Zhou The son of the servant of the household department Zhang Yuying s mind flashed the image of a young man in brocade clothes, remembering what happened during the Lantern Festival last year.
I can t offend the Minister of the Household Department.In the worst case, once it falls into the hands of Dizong, members of ordinary Dizong Taoists will not be afraid.
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When I left the house, I saw a young man squatting at the foot of the wall not far from the house, wiping something on himself.Du Heng felt happy and quickly winked at Deputy Director Qu.
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En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.