En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
Los vehículos autónomos son muestra de una tecnología de rápida maduración. Mientras Tesla y Google crean una visión en la conciencia del consumidor, los vehículos autónomos están dejando huella en el mundo de los negocios.
El acompañamiento es crucial para un mejor funcionamiento de un sistema administrativo, pero por lo regular la consultoría es poco valorada, ya que se piensa que es innecesaria o cara.
Los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, y dependen más de dispositivos digitales con opciones de entrega alternativas.
El balance entre sostenibilidad y costos es posible con iniciativas como la electrificación de flotas y la educación de proveedores en prácticas ESG. Estos cambios permiten operar de manera sostenible y fortalecer la cadena de suministro en el largo plazo. ¡Un enfoque resiliente y verde es el camino para construir cadenas de suministro competitivas y preparadas para el futuro!
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The neck has basically returned to its original state.Du Heng closed his eyes and meditated for three seconds.
This definitely can t be done. It was good news, but Du Heng s brows raised slightly, Teacher, are you saying that her feet have not changed Yes, they were the same as they were yesterday, and they are still the same today.Du Heng continued to turn his head and looked at Yu Haiting and Xiao Li who were in front of the hospital bed.
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He climbed up the pole and asked, Doctor Wu, please tell me why.In view of your current income, my family wants no betrothal gift.
Everyone present was studying Chinese medicine, The Secret Behind Kelly Clarkson’s Weight Loss: Her 2025 Diet and Fitness Plan and the academic qualifications of these people were either masters or doctoral degrees.Just when Du Heng was about to speak, Wu Buwei suddenly spoke hesitantly, Brother, I remember that Liu Amei thought she was pregnant at first, and then her condition became serious.
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Miss Su agrees, Randy Jackson’s Weight Loss Success: 5 Key Steps That Led to His 100-Pound Loss but can I have a piece of pastry As he said that, Gu Jia wanted to go forward to get the pastry.After a while, the warm handkerchief was in Qin Su s hands, and he gently covered the master s face with the handkerchief, and wiped away the sweat from her forehead one by one.
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Those who make unreasonable complaints and malicious complaints because they do not meet their own expectations will be ignored.This kind of thing is embarrassing for a mother who has a difficult delivery.
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And everyone thinks that primary school teachers are idle, so they can throw all kinds of activities at them and participate in various things arranged by the community and the bureau.Du Heng smiled apologetically and quickly followed Wang Juguo s pace.
If we work with them, they will have to fill up their hospital beds before they can transport the disease to health centers.It has nothing to do with that, it s really something.
Dong Yuezhang was even more excited and said in a deep voice, Dean Du, do you know what you are talking about Du Heng s expression remained unchanged and he calmly nodded to Dong Yuezhang, indicating that he knew what he was talking about.I didn t Kevin James Weight Loss: His 2025 Transformation Secrets Revealed have time to revise it, so I sent it directly to the editor in chief.
After Li Jianwei came in, he left the office door open and saw several young doctors standing at the door.Seeing Du Heng calculating the expenses, Teacher Zhao stepped forward and said softly and flatteringly, Du.
Dean Du.
Du Heng raised his head, Teacher Zhao, let me tell you.
But after half a month, I didn t feel fat at all, and I became even slimmer.This dialectic can actually be regarded as a performance.
En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.