Hoy existen más de 3 billones de usuarios de dispositivos móviles en todo el mundo y cada uno de ellos tiene, al menos, un usuario en una aplicación de mensajería, como Facebook Messenger, Skype o Whatsapp. Según el último estudio de Google, los usuarios de celulares se conectan en promedio 3 horas por día y el 90% de esas conexiones se realizan a través de este tipo de aplicaciones. En el último CyberMonday, el 56% de los usuarios buscaron los mejores descuentos a través de su celular.
Esto significa un desafío para las empresas que venden sus productos y servicios en internet ya que la estrategia comercial debe adaptarse a los hábitos de los usuarios. Ingenico ePayments, la división de comercio electrónico y móvil del Grupo Ingenico que brinda Servicios de Procesamiento de Pago (PSP) integral, permite a las empresas implementar chatbots transaccionales gracias a su solución Connect.
¿Cómo funciona?
Los chatbots son robots de mensajería que permiten atender consultas y requerimientos de los usuarios a través de una aplicación. Como evolución de la inteligencia artificial, los chatbots están capacitados para responder preguntas y solucionar problemas de forma automática, asociando las palabras que el usuario utiliza.
A través de la solución Connect, de Ingenico ePayments, las empresas pueden contar con chatbots transaccionales. Esto significa que el proceso de compra se cierra dentro de la misma aplicación de mensajería sin necesidad de derivar al usuario a ninguna plataforma de pagos. Este sistema de compra recibe el nombre de Social Media Shopping porque incorpora la posibilidad de adquirir productos en las mismas redes sociales que los usuarios visitan la mayoría del tiempo que están conectados.
Ejemplo de chatbots transaccionales
Estos chatbots transaccionales están siendo implementados por las empresas más importantes del mundo ya que generan un aumento de conversiones, una mejor experiencia de compra y clientes más leales a la marca. En Latinoamérica, la pionera es la aerolínea Viva Colombia, quien aún está en periodo de testeo con muy buenos resultados.
“En Ingenico ePayments nuestro foco es brindar soluciones innovadoras para optimizar los canales de venta online de nuestros clientes. No sólo integramos todos los medios de pago en su tienda virtual sino que somos socios estratégicos de negocio, comprendiendo los desafíos de cada industria y optimizando los recursos para brindar a los usuarios de nuestros clientes una mejor experiencia de compra” señaló Matías Faimbrun, director general para Latinoamérica de Ingenico ePayments.
La tecnología puede proporcionar altas capacidades en manufactura. Pero antes debe adquirirse un conocimiento profundo del propio proceso de producción.
Es necesario integrar las estrategias de atención sin importar si la interacción con el usuario se produce a través de un chat, llamada telefónica o en redes sociales.
On, la innovadora marca de ropa deportiva con sede en Suiza, ha dado un paso audaz hacia la optimización de su cadena de suministro al asociarse con Verity, un líder en inteligencia artificial y robótica.
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That s what you want to find him too. You plan to expand around Yanjing.The smile on Song Hui s face became more and more cold.
The roommates in dormitory 302 also began to arrive one after another.That strange feeling lasted for a long time. I suddenly laughed and looked out the window.
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However, the more sincere you are, the more annoying people will find you
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Li Yuanba got familiar with it for a while, and was finally able to control the Extreme Yang Spiritual Fire like an arm and a finger.But Qin Hu is definitely not someone who just sits back and waits for death.
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When has he been rejected by others What s more, including the time at Princess Mingyue s birthday party, this was the second time Luo Chen rejected him.There, there was a long table near the gate. An escort was sitting behind the table, lowering his head and registering information for the dozen or so warriors lined up in front of the table.
Finally, he fell to the ground with a bang. We are all Jianghu people.
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These are the elixir bottles that his soul body secretly refilled in the Immortal Mansion.In his opinion, both It s a piece of cake. If you can really defeat the monks from the Aolai Kingdom and enter the Thunder Pond without anyone disturbing you, it will be a good place to refine the golden elixir and overcome the tribulation What s more, Ye Ling has four golden elixir beasts and is not afraid of the Golden Crow tribe going back on their word.
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Hoy existen más de 3 billones de usuarios de dispositivos móviles en todo el mundo y cada uno de ellos tiene, al menos, un usuario en una aplicación de mensajería, como Facebook Messenger, Skype o Whatsapp. Según el último estudio de Google, los usuarios de celulares se conectan en promedio 3 horas por día y el 90% de esas conexiones se realizan a través de este tipo de aplicaciones. En el último CyberMonday, el 56% de los usuarios buscaron los mejores descuentos a través de su celular.