Hoy existen más de 3 billones de usuarios de dispositivos móviles en todo el mundo y cada uno de ellos tiene, al menos, un usuario en una aplicación de mensajería, como Facebook Messenger, Skype o Whatsapp. Según el último estudio de Google, los usuarios de celulares se conectan en promedio 3 horas por día y el 90% de esas conexiones se realizan a través de este tipo de aplicaciones. En el último CyberMonday, el 56% de los usuarios buscaron los mejores descuentos a través de su celular.
Esto significa un desafío para las empresas que venden sus productos y servicios en internet ya que la estrategia comercial debe adaptarse a los hábitos de los usuarios. Ingenico ePayments, la división de comercio electrónico y móvil del Grupo Ingenico que brinda Servicios de Procesamiento de Pago (PSP) integral, permite a las empresas implementar chatbots transaccionales gracias a su solución Connect.
¿Cómo funciona?
Los chatbots son robots de mensajería que permiten atender consultas y requerimientos de los usuarios a través de una aplicación. Como evolución de la inteligencia artificial, los chatbots están capacitados para responder preguntas y solucionar problemas de forma automática, asociando las palabras que el usuario utiliza.
A través de la solución Connect, de Ingenico ePayments, las empresas pueden contar con chatbots transaccionales. Esto significa que el proceso de compra se cierra dentro de la misma aplicación de mensajería sin necesidad de derivar al usuario a ninguna plataforma de pagos. Este sistema de compra recibe el nombre de Social Media Shopping porque incorpora la posibilidad de adquirir productos en las mismas redes sociales que los usuarios visitan la mayoría del tiempo que están conectados.
Ejemplo de chatbots transaccionales
Estos chatbots transaccionales están siendo implementados por las empresas más importantes del mundo ya que generan un aumento de conversiones, una mejor experiencia de compra y clientes más leales a la marca. En Latinoamérica, la pionera es la aerolínea Viva Colombia, quien aún está en periodo de testeo con muy buenos resultados.
“En Ingenico ePayments nuestro foco es brindar soluciones innovadoras para optimizar los canales de venta online de nuestros clientes. No sólo integramos todos los medios de pago en su tienda virtual sino que somos socios estratégicos de negocio, comprendiendo los desafíos de cada industria y optimizando los recursos para brindar a los usuarios de nuestros clientes una mejor experiencia de compra” señaló Matías Faimbrun, director general para Latinoamérica de Ingenico ePayments.
La automatización de almacenes está dejando de ser una opción para convertirse en una necesidad estratégica. Con la escasez de mano de obra, la integración tecnológica y las innovaciones en robótica y IA, las empresas tienen la oportunidad de optimizar sus operaciones , reducir costos y mejorar la eficiencia. Al adoptar soluciones como RaaS y mantenerse al tanto de las últimas tendencias en automatización, las empresas pueden enfrentar los desafíos actuales y posicionarse para el éxito en el futuro.
Es mucha la complejidad a la que se enfrentan los jóvenes; exige una formación innovadora y de inmersión para desarrollar competencias que los faculten a cumplir metas y expectativas de la sociedad actual.
La resiliencia en las cadenas de suministro no es solo una responsabilidad de los líderes del área; es un imperativo estratégico que debe abordarse a todos los niveles de la organización. Las empresas de capacitación tienen la oportunidad de liderar este cambio, proporcionando el conocimiento y las herramientas necesarias para que los líderes naveguen con éxito en un entorno empresarial cada vez más complejo. Invertir en capacitación se convertirá en un factor crítico para el éxito sostenido de las empresas en el futuro.
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The Cangtian Guild cannot fail This is the consensus of many players in the professional circle.Once the channel is established, the Tianhai Alliance will invest resources like crazy.
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As a result, Xia Kingdom players performed unsatisfactory during the subsequent national war.This is obviously being framed, and he can t let it go.
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What s going on with this undead wizard Yes, he recognized Zhao Hao s profession.Observe the aftereffects. But after arriving in Youzhou, he was quickly assigned to the front line serving in front of the vanguard tent.
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He also lost a lot of physical strength. Even Zhao Hao could hear his breathing.Alert The remaining four orcs stopped moving forward and formed a defensive formation on the spot.
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The original official has blocked the news and has become an unsolved case.extremely difficult to deal with, trying to prevent him from setting foot on Feiling.
It seems that he was really sent on a mission by Elder Tang Good, good.Yes, Master, it s so heavy. I feel like I m carrying someone on my back.
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You are not allowed to quarrel with each other. If anyone dares to disobey, I will directly destroy his cultivation.Now that Chilong was injured, the fifth prince was injured.
Ye Fei shook his head helplessly, then arranged for Red Dragon Han Dong and others to take good care of the mountain, then went down the mountain and left Tongtian College.The leader is recruiting in person Brother, what are you thinking about It is said that the leader of the Yin Yang Sect is in the realm of Niwan Palace.
We are different. We are the guardians of this earth.This shop was very big and there were many people doing business inside.
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Disciple, I am ashamed. I hope that the master will forgive me.During the extremely fast travel, it is the woman in white who is responsible for actuating it.