Hoy existen más de 3 billones de usuarios de dispositivos móviles en todo el mundo y cada uno de ellos tiene, al menos, un usuario en una aplicación de mensajería, como Facebook Messenger, Skype o Whatsapp. Según el último estudio de Google, los usuarios de celulares se conectan en promedio 3 horas por día y el 90% de esas conexiones se realizan a través de este tipo de aplicaciones. En el último CyberMonday, el 56% de los usuarios buscaron los mejores descuentos a través de su celular.
Esto significa un desafío para las empresas que venden sus productos y servicios en internet ya que la estrategia comercial debe adaptarse a los hábitos de los usuarios. Ingenico ePayments, la división de comercio electrónico y móvil del Grupo Ingenico que brinda Servicios de Procesamiento de Pago (PSP) integral, permite a las empresas implementar chatbots transaccionales gracias a su solución Connect.
¿Cómo funciona?
Los chatbots son robots de mensajería que permiten atender consultas y requerimientos de los usuarios a través de una aplicación. Como evolución de la inteligencia artificial, los chatbots están capacitados para responder preguntas y solucionar problemas de forma automática, asociando las palabras que el usuario utiliza.
A través de la solución Connect, de Ingenico ePayments, las empresas pueden contar con chatbots transaccionales. Esto significa que el proceso de compra se cierra dentro de la misma aplicación de mensajería sin necesidad de derivar al usuario a ninguna plataforma de pagos. Este sistema de compra recibe el nombre de Social Media Shopping porque incorpora la posibilidad de adquirir productos en las mismas redes sociales que los usuarios visitan la mayoría del tiempo que están conectados.
Ejemplo de chatbots transaccionales
Estos chatbots transaccionales están siendo implementados por las empresas más importantes del mundo ya que generan un aumento de conversiones, una mejor experiencia de compra y clientes más leales a la marca. En Latinoamérica, la pionera es la aerolínea Viva Colombia, quien aún está en periodo de testeo con muy buenos resultados.
“En Ingenico ePayments nuestro foco es brindar soluciones innovadoras para optimizar los canales de venta online de nuestros clientes. No sólo integramos todos los medios de pago en su tienda virtual sino que somos socios estratégicos de negocio, comprendiendo los desafíos de cada industria y optimizando los recursos para brindar a los usuarios de nuestros clientes una mejor experiencia de compra” señaló Matías Faimbrun, director general para Latinoamérica de Ingenico ePayments.
Considerar todo el ciclo de vida de un producto permite al Estudio de Diseño optimizar los diseños y tomar mejores decisiones de producción sostenible.
Blockchain está marcando un antes y un después en la gestión de la cadena de suministro, ofreciendo una herramienta potente para responder a las crecientes demandas de transparencia, eficiencia y sostenibilidad en un entorno global.
En un mundo donde la agilidad y la anticipación son clave, los gemelos digitales de la cadena de suministro se están convirtiendo en herramientas indispensables para empresas líderes que buscan respuestas rápidas y efectivas ante la incertidumbre en evolución.
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Junior Sister Xiao, please call Ling er out and pay homage to Senior Uncle Qingyang.Has no one ever succeeded Qingyang asked. Baimei Ghost King said There was also a person who succeeded.
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The Yuqing Sect occupies fewer resource points and has only one base.There are many kinds of hell creatures, including those with cow heads, some with sheep heads, some with horse heads, and some with deer heads.
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I won t stay any longer. Only Kang Yuan is there in the Xuanxi Mountains.However, these third and fourth grade spiritual beasts did not even get close to the voyage ship, and were dealt with by Jin Zhi Nanming and the Traceless Illusion Sword.
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I dare not ask for help, that is the master s arrangement Li Shiming waved his hand and said.It was his first time to take on a disciple, which was considered a chance.
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Gui Wujiu shook his head and said, I know this too.The reason why the wounds suffered by Xian Dao Dao Zun were immediately restored was because of the exchange of tribulations between his true body and the false body manifested by the Nine Aperture White Pearl.
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In this gap, he couldn t retreat at all, so he could kill him with one sword without any blame.Take advantage of the calamity of killing. has become my Taoist name since the beginning of the era, it has only been one person.
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Gui Wujiu s eyes flickered, his expression remained calm, and he immediately understood the changes.When Mu Xiang suggested talking alone , Mu Xin s heart rippled slightly.
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