Por Ernesto Hernández, director de Zebra Technologies México
Imagínese lo siguiente: su hija espera ansiosamente el lanzamiento de la nueva muñeca “It”, un juguete que todas sus amigas están pidiendo y esperando recibir esta navidad. Desafortunadamente, después de una exhaustiva búsqueda en cada tienda de la ciudad, la nueva muñeca está agotada. No solamente se siente como el peor papá o la peor mamá del mundo, sino que además perdió la confianza en todas esas tiendas…si tan solo hubieran podido ayudar.
Las tiendas de retail de todo el mundo, incluidas las de Latinoamérica, enfrentan un aumento de la demanda durante la temporada de vacaciones, la cual va desde mediados de noviembre, hasta finales de diciembre. Durante este periodo, las tiendas tienen el reto de satisfacer la demanda con un eficiente control y manejo de sus inventarios, según los pronósticos realizados para la temporada. Atrás quedaron los días en que los inventarios y las revisiones de stock eran rastreados a mano.
Según la Federación Nacional de Minoristas, las compras navideñas continúan creciendo año tras año –se espera que las ventas navideñas del 2017, crezcan entre 3.6% y 4%-. Si bien esto puede ser una pesadilla, los minoristas deben ver esto como una oportunidad de crecimiento. A medida que el mundo va evolucionando, más consumidores usarán la tecnología para hacer sus compras de temporada. El comercio electrónico está progresando rápidamente, con cifras que demuestran que los usuarios planean realizar sus compras navideñas en una variedad de canales minoristas como páginas web (59%), tiendas por departamento (57%) y pequeñas empresas (25%).
Cuando los colaboradores de las tiendas están bien equipados con herramientas orientadas a los datos, los minoristas pueden convertir simples visitas a sus tiendas, en enriquecedoras experiencias de compra para sus clientes; mismas que se convertirán en ventas. Una experiencia positiva del cliente se traduce en lealtad, posicionamiento y recompra. ¿No sería agradable que los empleados de una tienda supieran exactamente lo que necesita basados en su historial de compra? ¿Qué pasaría si le dieran una selección de opciones de juguetes, según la edad de sus hijos?
Con los elementos de productividad aumentada, los datos de activos inteligentes y los robots, los minoristas están adoptando soluciones tecnológicas para mejorar dicha experiencia de compra. La trazabilidad de los activos proporcionará información y datos de análisis para que los retailers entiendan mejor las tendencias de sus clientes.
La capacidad de hacer seguimiento al inventario asegurará el cumplimiento al pedido de los clientes. Los sensores inteligentes tales como RFID (Identificación por Radiofrecuencia en inglés), permiten la entrega de los pedidos el mismo día, su recolección en tienda y/o envíos más rápidos, ya que equipos como los scanners de captura de datos en bodega y soluciones de IoT (Internet de las cosas en inglés), a través de las operaciones de la cadena de abastecimiento, facilitan cada paso del proceso. Los minoristas ahora pueden ayudar a los padres frustrados a encontrar el regalo perfecto con herramientas que alertan cuando se disminuye el inventario de cualquier producto, y así mismo rastrean las tendencias de compra basadas en el análisis del comportamiento general de los clientes y la demanda del mercado.
El nuevo Estudio Global del Consumidor realizado por Zebra, arrojó que al visitar la tienda, el 70% de los clientes se ha ido sin comprar lo que estaban buscando. Sin embargo, cuando se trata de problemas de mercancía agotada, los minoristas pueden recuperar seis de cada diez incidentes, ofreciendo descuentos u otras opciones de cumplimiento.
En los próximos años el enfoque de ofrecer una experiencia ejemplar al cliente seguirá cambiando con los avances en innovación y tecnología. Al profundizar en la era digital, los minoristas deben centrar sus esfuerzos en tres áreas clave: mano de obra, cadena de suministro y el cierre de la brecha entre lo digital y lo físico. A medida que miramos al futuro, los minoristas se deberán adaptar. Las soluciones de Zebra para el sector de Retail, están entregando valor a los clientes mientras se preparan para enfrentar con éxito la próxima temporada de vacaciones, pero a la vez, todavía hay oportunidad de mejora. De acuerdo con el reciente estudio de Zebra, el Retail Vision Study, el 72% de los minoristas planea reinventar sus cadenas de suministro con visibilidad en tiempo real, generada por la automatización, los sensores y los datos de análisis. De hecho, el 65% de los minoristas planea invertir en la automatización de la cadena de suministro e inventarios para el año 2021.
Las “Zebras” han comenzado a reemplazar a los renos como principales aliados de Papa Noel durante la temporada navideña. A medida en que el mercado evoluciona, la experiencia de compra agregará valor a los consumidores. Muy pronto Rudolph se llamará Zudolph. Será solo cuestión de tiempo.
Un estudio mundial calcula que la demanda por profesionales en el área es superior a la oferta en una proporción de 6:1. Otros predicen que la relación podría ser más drástica: de 9:1.
Du Heng also felt that he had made a mistake and quickly said, Normal people shouldn t be like this.As soon as Du Heng finished speaking, Li Jianwei immediately followed up and said, This year s master s thesis, you wrote a bit better, and you have to publish a few more, next month I m going to let you sign up for next year s Zhenggao.
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Look now, he is an unknown director of a province and a newly promoted professor of the College of Traditional Chinese Medicine, but he can bring together all the famous Chinese medicine practitioners in the system in Jinzhou, and he can also preside over meetings.Speaking with facts is more convincing than me telling them.
As long as a normal person with some brains can see that there are so many people in the country Every hospital has a department of traditional Chinese medicine, so we know that this traditional Chinese medicine is not pseudoscience, it just has no intersection with current science.She was a little embarrassed by her good sister s indiscriminate criticism in front of outsiders.
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Just as he was feeling depressed, Wu Shengnan s father waved to him.It has never been reduced by one point. He hated Du Heng so much now that he felt that this man was sent by heaven to torture him.
At the current purchase price, a family may be busy for a year, which is not as much as a person working in the city for three months.I object. As soon as Du Heng s voice fell, Director Nie from the First Affiliated Hospital of Jin University stood up directly and looked at Du Heng in front of him with a frosty face.
That s it, why don t you go home and rest first There are two babies waiting for you at home.But when it comes to your own future, how can you avoid chaos It was the same community as yesterday evening, and my father in law brought me in.
But now, it s too late to slap him. The most important thing is to persuade Du Heng to go back.The other issue is the project funding. Although it was only 50,000 yuan at the beginning, it was very small.
Could it be that he was leaving Before he finished thinking, Wu Shengnan s father said to his secretary, Xiao Ning, you Go and do your own thing, Xiao Heng and I will have a chat.Dr. Ma could only speak again, My reason is that the vulva is foot syndrome.
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You are full of infatuation, and you want the credit, but you are infatuated.Seeing him running out with a feint shot, he immediately kicked him and pushed him in again.
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In this world, not all races should last forever.But after hearing this, Patriarch Yu just felt that there was something wrong with A Xi s mind You are really crazy to betray the gods like this.The fear and panic caused by Huaiqing s words just now dissipated a lot.
But the He family looked like a dead pig not afraid of boiling water, just watching each other jump.Seeing his behavior like this, the two nodded slightly.
The scattered consciousness drifted to various places along with the flow, and all became in front of Meng Jingzhe s eyes.Jinghe Jianzun also said that he lacks Jianxin.KenshinWhat it is, he still has no idea.
The half step warrior roared deeply, his body suddenly swelled, and turned into a 30 foot high pitch black dharma form.The hanging plate was about the size of a fingernail, and it was placed together with the gold hook of the curtain, and was covered by a section of curtain.
The Taifu smiled gratifiedly, and his old face blossomed into a smile I am a great respecter of outstanding people, and there are still amazing juniors.
I understand, senior brother. Also, you have to tell Zhu Minyan to observe every time she defecates.He walked to the woman and started checking. Yesterday, the patient was seriously ill.
Wu. After saying that, he reached for the bag on the table and walked out, Dean Yu What I just received two calls in succession, one for heart disease and one for high blood pressure.He was afraid that the women of the Yang family would do some messy things, and it would be embarrassing for him to be in trouble.
Fortunately, a piece of skin fell off and there was still a little bit of meat, but it was nothing serious.There are the most people on the right side, and they are all terraced terraces.
I didn t think it was false, so I hurried I called you in the past.Since the girl had already found an excuse, she didn t have to work hard to make up lies.
When the grave is dug the next day, it is buried directly without doing anything else.I just don t know who this big headed guy is. Hey, he bullies honest people.
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Bring the person to my room, and I will interrogate him personally.Under the distortion of the clear light, Yun Yan turned into a delicately cut paper The geese are so vivid.
Hearing this, she almost understood the whole story, and also knew that the gong she saw at the dinner party was more outstanding than she expected.The female ghost pressed her skirt shyly, biting her lip.
Jiang Luzhong was also impressed by this beautiful female general with an oval face.Master Zhang, how much do you know about Yunzhou Xu Qi an thought it over and said I mean bandits.
Cut off the horse.Li Miaozhen said so much, but actually revealed one meaning don t reason with soldiers.Liang Youping raised his head, met Governor Zhang s gaze, and said word by word Chief envoy of Yunzhou, Song Changfu.
Oh, you d better take a look at it before talking about this.Could it be that my human setting collapsed unknowingly It doesn t make sense, and it shouldn t be the fifth who said this, and it is reasonable for the first or sixth to criticize.
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Clever Xu Qi an secretly praised him, and at the same time introspected, I didn t remind him to change into casual clothes, and the san value dropped so much Song Tingfeng rode on a small mare that wouldn t get stuck in traffic, and rattled away.It was going to parasitize I, like a parasitic monk Henghui.
In the night, with the cold wind blowing, the pool full of red lotus swayed like a surging sea of fire, truly beautiful.The eunuch led the order to go out, and came outside the imperial study, under the high steps, wearing a red fox fur cloak, with a round face Lin an, who has a charming and affectionate temperament, waited anxiously.
Daoist Jin Lian sat cross legged on the bed, shook his head and said.To get rid of her, you have to wait for her to come out.
Xu Qi an was planning to go back to his little Courtyard.Her facial features are exquisite, her eyebrows are slightly thick, and her pupils are light blue, rippling With a bright and pure light.