Por Ernesto Hernández, director de Zebra Technologies México
Imagínese lo siguiente: su hija espera ansiosamente el lanzamiento de la nueva muñeca “It”, un juguete que todas sus amigas están pidiendo y esperando recibir esta navidad. Desafortunadamente, después de una exhaustiva búsqueda en cada tienda de la ciudad, la nueva muñeca está agotada. No solamente se siente como el peor papá o la peor mamá del mundo, sino que además perdió la confianza en todas esas tiendas…si tan solo hubieran podido ayudar.
Las tiendas de retail de todo el mundo, incluidas las de Latinoamérica, enfrentan un aumento de la demanda durante la temporada de vacaciones, la cual va desde mediados de noviembre, hasta finales de diciembre. Durante este periodo, las tiendas tienen el reto de satisfacer la demanda con un eficiente control y manejo de sus inventarios, según los pronósticos realizados para la temporada. Atrás quedaron los días en que los inventarios y las revisiones de stock eran rastreados a mano.
Según la Federación Nacional de Minoristas, las compras navideñas continúan creciendo año tras año –se espera que las ventas navideñas del 2017, crezcan entre 3.6% y 4%-. Si bien esto puede ser una pesadilla, los minoristas deben ver esto como una oportunidad de crecimiento. A medida que el mundo va evolucionando, más consumidores usarán la tecnología para hacer sus compras de temporada. El comercio electrónico está progresando rápidamente, con cifras que demuestran que los usuarios planean realizar sus compras navideñas en una variedad de canales minoristas como páginas web (59%), tiendas por departamento (57%) y pequeñas empresas (25%).
Cuando los colaboradores de las tiendas están bien equipados con herramientas orientadas a los datos, los minoristas pueden convertir simples visitas a sus tiendas, en enriquecedoras experiencias de compra para sus clientes; mismas que se convertirán en ventas. Una experiencia positiva del cliente se traduce en lealtad, posicionamiento y recompra. ¿No sería agradable que los empleados de una tienda supieran exactamente lo que necesita basados en su historial de compra? ¿Qué pasaría si le dieran una selección de opciones de juguetes, según la edad de sus hijos?
Con los elementos de productividad aumentada, los datos de activos inteligentes y los robots, los minoristas están adoptando soluciones tecnológicas para mejorar dicha experiencia de compra. La trazabilidad de los activos proporcionará información y datos de análisis para que los retailers entiendan mejor las tendencias de sus clientes.
La capacidad de hacer seguimiento al inventario asegurará el cumplimiento al pedido de los clientes. Los sensores inteligentes tales como RFID (Identificación por Radiofrecuencia en inglés), permiten la entrega de los pedidos el mismo día, su recolección en tienda y/o envíos más rápidos, ya que equipos como los scanners de captura de datos en bodega y soluciones de IoT (Internet de las cosas en inglés), a través de las operaciones de la cadena de abastecimiento, facilitan cada paso del proceso. Los minoristas ahora pueden ayudar a los padres frustrados a encontrar el regalo perfecto con herramientas que alertan cuando se disminuye el inventario de cualquier producto, y así mismo rastrean las tendencias de compra basadas en el análisis del comportamiento general de los clientes y la demanda del mercado.
El nuevo Estudio Global del Consumidor realizado por Zebra, arrojó que al visitar la tienda, el 70% de los clientes se ha ido sin comprar lo que estaban buscando. Sin embargo, cuando se trata de problemas de mercancía agotada, los minoristas pueden recuperar seis de cada diez incidentes, ofreciendo descuentos u otras opciones de cumplimiento.
En los próximos años el enfoque de ofrecer una experiencia ejemplar al cliente seguirá cambiando con los avances en innovación y tecnología. Al profundizar en la era digital, los minoristas deben centrar sus esfuerzos en tres áreas clave: mano de obra, cadena de suministro y el cierre de la brecha entre lo digital y lo físico. A medida que miramos al futuro, los minoristas se deberán adaptar. Las soluciones de Zebra para el sector de Retail, están entregando valor a los clientes mientras se preparan para enfrentar con éxito la próxima temporada de vacaciones, pero a la vez, todavía hay oportunidad de mejora. De acuerdo con el reciente estudio de Zebra, el Retail Vision Study, el 72% de los minoristas planea reinventar sus cadenas de suministro con visibilidad en tiempo real, generada por la automatización, los sensores y los datos de análisis. De hecho, el 65% de los minoristas planea invertir en la automatización de la cadena de suministro e inventarios para el año 2021.
Las “Zebras” han comenzado a reemplazar a los renos como principales aliados de Papa Noel durante la temporada navideña. A medida en que el mercado evoluciona, la experiencia de compra agregará valor a los consumidores. Muy pronto Rudolph se llamará Zudolph. Será solo cuestión de tiempo.
Piñatas Aldi y UPS México trabajan para enfrentar juntos los desafíos logísticos y continuar llevando alegría a través de sus piñatas a otros mercados desde su página de internet www.aldimyshop.com
Expo Cesvi 2018, como cada año, convocará a todos los participantes en la industria de la reparación automotriz, en especial la reparación por colisión.
He was surrounded by monks who could be grandfathers in the secular world.What a heavy cold air Gu Jia frowned as soon as he arrived outside the door where the crime occurred.
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Although she pretended to be calm, she still made unexpected mistakes from time to time.Kai Yun, you are responsible for the sect s intelligence and assassination matters.
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Li Shiming thought of the third grade sword base. The third grade sword base he used to practice the Secret Code of Sword Demon has a strange characteristic.Is it a magic circle to help with cultivation A guess flashed through his mind.
Junior sister Jin, walk into the formation and try to use the Spring Wind Transforms Rain Technique He nodded to Jin Fengzhi and Gas Station ED Pills That Work: Myth or Reality? ordered.The assassination of him by the Holy Ice Sect still made the sect wary.
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Regardless of his previous beam calculations or gravitational constant experiments, they all marveled at him There was such silence now, which surprised Sanchez.There should be only one such example, after all, legends are not so easy to break through.
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As long as there is love, you will be used and controlled by him You
The ruthless man s eyes were full of fear Master Zhang, I am your servant, don t kill me
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How did you achieve Taoism so quickly Not far away from him, another aspect demon king, the leader of the thirty six people here, also had his eyes blurred for a while.After a heated debate, his attention almost immediately shifted to Gui Wu Guo.
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However, like the most simple magical power, it vaguely shows clear boundaries and a sense of distance.Actually, this is not Xun s ability. Among the nine sects, there is a saying of Wandao.
Yun Wuxin s lips were slightly opened, and there was a sense of difficulty in Chrissy Metz’s Struggles and Triumphs in Weight Loss his eyes.Comparing with other sages and keeping pace with the Five Prosperous Ancestors is almost a matter of course.
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But in the past few months, more and more people have come to visit me without any presumption.He wanted to accept Jiang Minyi s left foot in the calmest manner.
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At this moment, Piao Miao Sect s Taoism has returned to perfection, but he is powerless.
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Dongfang Wanqing s expression did not change, but then changed the colorful silk threads turned into two layers, upper and lower, and there were fourteen positive and negative ones, without any avoidance.The method of bloodline meridian restoration of the ancient wood spirit lineage cannot be used at will.
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During the naval battle in the South China Sea ten years ago, both the Xuanxiao and Tiandang tribes had only one Dingyuan realm monk in charge, their respective leaders Xu Muyin and Tang Xu.Gui Wujiu said with a smile The first restriction, I call it the Destiny Limit.
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Their number is no more or no less, a hundred people in total.His achievements have also fallen one level and fallen out of the picture.
It is a well known fact that the person Nangong Boyu selected was Xin Weiying as for Fei Nan , the only person chosen was Jing Ke.His right arm seemed to have an inexplicable color movement, and then it was like water falling into the pond, and finally became invisible.
potential. In fact, if these five formations were not set up, the result would be the same due to natural evolution but after subdividing it, the outcome would come faster This is tantamount to completely overturning Xi Lerong s planned measures delaying for time, waiting for the end of the twelve year period regardless of victory or defeat.
The two of them were talking and making moves. The person sitting in the black and yellow robe asked Is there really no solution The person in the white robe said The piece is empty, what can I do While the two were talking, the chess piece fell on the chessboard.Immediately around Dongfang Wanqing, there seemed to be an inexplicable sound Keto ACV Blu Gummies: Blue-Ribbon Supplements for Ketosis of bamboo leaves shaking, confusing and clear.
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It s not difficult to catch it by searching through the mind.