Compras dentro de un chat: Cómo funciona el social media shopping

Hoy existen más de 3 billones de usuarios de dispositivos móviles en todo el mundo y cada uno de ellos tiene, al menos, un usuario en una aplicación de mensajería, como Facebook Messenger, Skype o Whatsapp. Según el último estudio de Google, los usuarios de celulares se conectan en promedio 3 horas por día y el 90% de esas conexiones se realizan a través de este tipo de aplicaciones. En el último CyberMonday, el 56% de los usuarios buscaron los mejores descuentos a través de su celular.

Esto significa un desafío para las empresas que venden sus productos y servicios en internet ya que la estrategia comercial debe adaptarse a los hábitos de los usuarios. Ingenico ePayments, la división de comercio electrónico y móvil del Grupo Ingenico que brinda Servicios de Procesamiento de Pago (PSP) integral, permite a las empresas implementar chatbots transaccionales gracias a su solución Connect.

¿Cómo funciona?

Los chatbots son robots de mensajería que permiten atender consultas y requerimientos de los usuarios a través de una aplicación. Como evolución de la inteligencia artificial, los chatbots están capacitados para responder preguntas y solucionar problemas de forma automática, asociando las palabras que el usuario utiliza.

A través de la solución Connect, de Ingenico ePayments, las empresas pueden contar con chatbots transaccionales. Esto significa que el proceso de compra se cierra dentro de la misma aplicación de mensajería sin necesidad de derivar al usuario a ninguna plataforma de pagos. Este sistema de compra recibe el nombre de Social Media Shopping porque incorpora la posibilidad de adquirir productos en las mismas redes sociales que los usuarios visitan la mayoría del tiempo que están conectados.

Ejemplo de chatbots transaccionales

Estos chatbots transaccionales están siendo implementados por las empresas más importantes del mundo ya que generan un aumento de conversiones, una mejor experiencia de compra y clientes más leales a la marca. En Latinoamérica, la pionera es la aerolínea Viva Colombia, quien aún está en periodo de testeo con muy buenos resultados.

“En Ingenico ePayments nuestro foco es brindar soluciones innovadoras para optimizar los canales de venta online de nuestros clientes. No sólo integramos todos los medios de pago en su tienda virtual sino que somos socios estratégicos de negocio, comprendiendo los desafíos de cada industria y optimizando los recursos para brindar a los usuarios de nuestros clientes una mejor experiencia de compra” señaló Matías Faimbrun, director general para Latinoamérica de Ingenico ePayments.

 

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Especially the relatively fragile inner abdomen was severely damaged by this level of flame sword intent.He is my subordinate, his name is Luo Pei Li Shiming introduced with a smile.

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Since I know you two, this is a meeting gift, so please accept it He smiled said.Since the cost of space accepting talismans is not high, it can be used as daily equipment for sword repairers.

Senior brother, have you Elle King’s Incredible Weight Loss: 6 Strategies for Winter 2025 Success also accepted the mission to Xiyan Continent Although Wu Qi appeared here, Li Yuanba still asked in confirmation.Now that Brother Qiao came to Li Yuanba and was killed, even the Yuqing Sect could not come to Li Yuanba because of this matter.

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This may be Lang Cai s natural magic weapon. Chloe Fineman’s Weight Loss Story: 50 Pounds Shed and Confidence Gained New master, I only promise to control the rules of the gold system for Dongtian, and I will not become your attack weapon The weapon spirit said to him through the master mark.Li Yuanba did not participate in this kind The Ultimate Apple Cider Vinegar Dosage Guide for Weight Loss in 2025 of battle, he was very aware of his own strength.

But before entering the battle, you need to be ready for battle.Putting it anywhere will not make the demon cultivator feel safe.

If the Buddhist power was less minded, his behavior would probably cause the Buddhist power to attack.He understood that this was Li Yuanba s revenge, but he didn t expect that Li Yuanba would be so bold as to dare to directly K53 Abnehmen: Einblicke in das Programm und seine Effektivität attack his mountain and his cave.

However, considering that he can kill the great monk Duan Zhang, it is normal not to be afraid of other great monks.He discovered from the eight early Yuanying monks that they were all wearing the same jade plaque.