De acuerdo con el estudio global UPS Pulso del Comprador en Línea (UPS Pulse of the Online Shopper), los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, dependen más de los dispositivos digitales y buscan opciones de entrega alternativas.
El estudio, que analizó los cambios en los hábitos y preferencias de los compradores en línea en seis mercados, incluyendo los Estados Unidos, Asia, Europa, Canadá, México y Brasil, muestra cómo estos cambios conductuales buscan mejores precios y más opciones, así como control y conveniencia. Asimismo, identifica las diferencias geográficas e información esencial para los minoristas sobre la trascendencia cada vez mayor del comercio electrónico hacia más fronteras.
“Conocer a los compradores y cumplir sus demandas es fundamental en este panorama cambiante”, comentó Alan Gershenhorn, director ejecutivo comercial para UPS. “Las compañías deben reconocer que, debido a que la competencia ahora proviene de todas partes del mundo, los consumidores desean maneras diferentes de realizar compras, formas más convenientes de recibirlas y experiencias innovadoras de principio a fin”.
Prácticamente, todos los compradores en línea en los países encuestados realizaron compras en mercados digitales, que son sitios de comercio electrónico para terceros que permiten a múltiples comerciantes vender sus productos. En México, el 99% de los compradores afirmaron haber comprado en un mercado digital, comparado con el 98% en Asia y el 96% en Europa y Canadá. Las razones principales para utilizar dichos mercados son que ofrecen mejores precios, así como envíos gratuitos o con descuento.
El estudio también mostró que la competencia global para los clientes está aumentando, con una cifra importante de compradores en línea en Canadá (83%), Brasil (81%) y México (78%), que compran en tiendas internacionales. En Estados Unidos, casi la mitad (47%) de los consumidores compraron en tiendas internacionales. Las razones por las cuales realizan compras internacionales son principalmente mejores precios y el acceso a productos específicos o exclusivos.
A pesar de que el comercio electrónico ya es una parte establecida del proceso de compra, el estudio documentó dónde y cómo se llevan a cabo esas transacciones: un porcentaje considerablemente más alto de usuarios de teléfonos inteligentes realizaron compras a través de éstos tipos de dispositivos. En Asia, donde las compras móviles son más comunes, el porcentaje de usuarios de teléfonos inteligentes que realizaron una compra móvil se elevó de 55% en el 2015 a 77%. En Europa, donde las compras por teléfonos inteligentes son menos comunes, el porcentaje también aumentó de 28% a 43% durante el mismo periodo.
La mayoría de los compradores globales también utilizan dispositivos móviles para buscar productos, comparar precios, localizar tiendas y rastrear pedidos, por lo cual los minoristas deben dar prioridad a las compras por dispositivos móviles. Por lo menos el 70% de los participantes en todas las regiones utilizaron teléfonos inteligentes para comparar precios al encontrarse dentro de las tiendas.
Por otra parte, los compradores esperan el procesamiento inmediato de sus pedidos en línea y entregas rápidas en todas las regiones; sin embargo, las expectativas respecto a entregas rápidas difieren por país. Los consumidores en Asia, México y Brasil esperan poder realizar pedidos al final de día y aun así ser elegibles para recibirlos el mismo día o al día siguiente.
En todas las regiones, los consumidores realizan devoluciones de sus compras en línea. Los compradores en los Estados Unidos (44%) son los más propensos a devolver sus compras en línea, mientras que los compradores en México son los menos propensos a hacerlo (22%). Cuando existen ambas opciones de devolución, los compradores en Asia y Europa prefieren enviar sus compras en línea a minoristas, comparado con los consumidores en los Estados Unidos, Canadá, México y Brasil, quienes prefieren devolver sus pedidos en línea a una tienda física. Entre aquellos que prefieren enviar sus devoluciones a una tienda física, la facilidad y costo gratuito de las devoluciones son las principales razones de esta preferencia en todas las regiones.
Los nuevos desarrollos en la experiencia minorista que podrían desempeñar un papel en el futuro de la industria incluyen los mercados digitales y las tecnologías nuevas como robots o chatbots, de acuerdo con el estudio. Los consumidores están más abiertos a ciertas tecnologías nuevas en el panorama de la venta minorista, pero son más escépticos respecto a otras. Al preguntarles su opinión sobre los robots dentro de las tiendas, más de la mitad de los consumidores en los Estados Unidos y Canadá no están convencidos, y prefieren interactuar con una persona. Mientras que la asistencia en persona es preferible dentro de las tiendas, los participantes en la encuesta prefieren las opciones de autoservicio en línea. El nivel de comodidad al utilizar chatbots para actividades como obtener información es más alto en los Estados Unidos (65%) y más bajo en México (45%).
El estudio dividió los resultados en tres secciones: Constantes, áreas de la experiencia minorista que siguen siendo importantes año tras año e influyen en los hábitos de compra; Cambiantes, áreas donde los consumidores han mostrado un crecimiento significativo en años recientes; y Emergentes, áreas más nuevas de la venta minorista que podrían desempeñar un papel en la experiencia de compra del futuro. Para más resultados del estudio, visite UPS Pulse of the Online Shopper.
En los próximos meses estaremos emocionados de tomar las lecciones aprendidas en este vuelo para continuar el programa Aquila en su progreso y su fin de unir al mundo mediante la conectividad.
La tecnología actual puede ayudar a desarrollar y sostener modelos de negocios nuevos y se ha vuelto cada vez más sofisticada. La puerta se abre y es el momento de ingresar.
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Of course, I don t know whether it is the complete Heaven s Punishment Sword and Reincarnation Sword, After all, there was a terrible battle.You must have a beast master, and an extremely powerful beast master.
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Yue Fairy, what do you mean Could it be that you want to provoke another war between spirits and demons As a member of the magic cultivator, Yuan Daozi said with a displeased face.They are already outstanding. Fellow Daoist can take a good rest now, I will take care of some finishing matters.
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Those talismans turned bloody, releasing a monstrous killing aura.This is really unbelievable, you know, that is a three star king, and the opponent is only a one star king, but this result is beyond everyone s expectations.
Looking for death, how dare you underestimate me The flame youth was furious.On the side, the woman in white was also stunned. How could it be possible to hurt Long Yan Boy, how did you do it A shock appeared on that delicate face.
It s ridiculous that we thought we found the treasure, but we fell into the trap.One by one looked at the sky, with cold expressions Who dares to make trouble in our Black Dragon Sect, seek death Hurry up and die, I can give you a whole body Otherwise you will anger our Black Dragon Sect and kill all of you Drop.
The next moment, the breath in his body exploded. Junior Brother Lin, let me see how far you have grown.However, as a king, his strength is extraordinary, so he caught the illusory figure landing in Xianwu Academy, and that direction seemed to be where Lin Xuan was.
Mr. Lingfeng wiped the blood from the corner of his mouth, stood up slowly, and took out a golden pill from the storage ring Medicine, swallow quickly.On the same day, he led the master to leave the Duan family to chase and kill Lin Xuan.
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No one came out That s really disappointing. Gui Li also let out a cold laugh Is it true that no one came out to challenge I still want to add a few more souls to my bone banner.At the same time, news of the Nether Hall s destruction also spread back to the Black Dragon Sect.
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Sensing this change, Tian Youque suddenly opened his eyes, his gaze piercing the void like a black sharp spear.If people like them are wiped out, then the incense of the Lin family will soon be cut off.
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What Dong family, you think too highly of yourself.Now his formation level can also be called a formation master, as long as it is not those ancient strange formations, he can break ordinary formations.
In just an instant, those ghosts disappeared without a trace.It s the invincible king. Lin Xuan briefly introduced him from the side.
A group of formation masters showed embarrassment, indeed, with their Strength, it is too difficult to crack this ancient magic formation.Prince Tayue was dressed in a black robe, with a calm face, neither arrogant nor smiling.
De acuerdo con el estudio global UPS Pulso del Comprador en Línea (UPS Pulse of the Online Shopper), los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, dependen más de los dispositivos digitales y buscan opciones de entrega alternativas.