De acuerdo con el estudio global UPS Pulso del Comprador en Línea (UPS Pulse of the Online Shopper), los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, dependen más de los dispositivos digitales y buscan opciones de entrega alternativas.
El estudio, que analizó los cambios en los hábitos y preferencias de los compradores en línea en seis mercados, incluyendo los Estados Unidos, Asia, Europa, Canadá, México y Brasil, muestra cómo estos cambios conductuales buscan mejores precios y más opciones, así como control y conveniencia. Asimismo, identifica las diferencias geográficas e información esencial para los minoristas sobre la trascendencia cada vez mayor del comercio electrónico hacia más fronteras.
“Conocer a los compradores y cumplir sus demandas es fundamental en este panorama cambiante”, comentó Alan Gershenhorn, director ejecutivo comercial para UPS. “Las compañías deben reconocer que, debido a que la competencia ahora proviene de todas partes del mundo, los consumidores desean maneras diferentes de realizar compras, formas más convenientes de recibirlas y experiencias innovadoras de principio a fin”.
Prácticamente, todos los compradores en línea en los países encuestados realizaron compras en mercados digitales, que son sitios de comercio electrónico para terceros que permiten a múltiples comerciantes vender sus productos. En México, el 99% de los compradores afirmaron haber comprado en un mercado digital, comparado con el 98% en Asia y el 96% en Europa y Canadá. Las razones principales para utilizar dichos mercados son que ofrecen mejores precios, así como envíos gratuitos o con descuento.
El estudio también mostró que la competencia global para los clientes está aumentando, con una cifra importante de compradores en línea en Canadá (83%), Brasil (81%) y México (78%), que compran en tiendas internacionales. En Estados Unidos, casi la mitad (47%) de los consumidores compraron en tiendas internacionales. Las razones por las cuales realizan compras internacionales son principalmente mejores precios y el acceso a productos específicos o exclusivos.
A pesar de que el comercio electrónico ya es una parte establecida del proceso de compra, el estudio documentó dónde y cómo se llevan a cabo esas transacciones: un porcentaje considerablemente más alto de usuarios de teléfonos inteligentes realizaron compras a través de éstos tipos de dispositivos. En Asia, donde las compras móviles son más comunes, el porcentaje de usuarios de teléfonos inteligentes que realizaron una compra móvil se elevó de 55% en el 2015 a 77%. En Europa, donde las compras por teléfonos inteligentes son menos comunes, el porcentaje también aumentó de 28% a 43% durante el mismo periodo.
La mayoría de los compradores globales también utilizan dispositivos móviles para buscar productos, comparar precios, localizar tiendas y rastrear pedidos, por lo cual los minoristas deben dar prioridad a las compras por dispositivos móviles. Por lo menos el 70% de los participantes en todas las regiones utilizaron teléfonos inteligentes para comparar precios al encontrarse dentro de las tiendas.
Por otra parte, los compradores esperan el procesamiento inmediato de sus pedidos en línea y entregas rápidas en todas las regiones; sin embargo, las expectativas respecto a entregas rápidas difieren por país. Los consumidores en Asia, México y Brasil esperan poder realizar pedidos al final de día y aun así ser elegibles para recibirlos el mismo día o al día siguiente.
En todas las regiones, los consumidores realizan devoluciones de sus compras en línea. Los compradores en los Estados Unidos (44%) son los más propensos a devolver sus compras en línea, mientras que los compradores en México son los menos propensos a hacerlo (22%). Cuando existen ambas opciones de devolución, los compradores en Asia y Europa prefieren enviar sus compras en línea a minoristas, comparado con los consumidores en los Estados Unidos, Canadá, México y Brasil, quienes prefieren devolver sus pedidos en línea a una tienda física. Entre aquellos que prefieren enviar sus devoluciones a una tienda física, la facilidad y costo gratuito de las devoluciones son las principales razones de esta preferencia en todas las regiones.
Los nuevos desarrollos en la experiencia minorista que podrían desempeñar un papel en el futuro de la industria incluyen los mercados digitales y las tecnologías nuevas como robots o chatbots, de acuerdo con el estudio. Los consumidores están más abiertos a ciertas tecnologías nuevas en el panorama de la venta minorista, pero son más escépticos respecto a otras. Al preguntarles su opinión sobre los robots dentro de las tiendas, más de la mitad de los consumidores en los Estados Unidos y Canadá no están convencidos, y prefieren interactuar con una persona. Mientras que la asistencia en persona es preferible dentro de las tiendas, los participantes en la encuesta prefieren las opciones de autoservicio en línea. El nivel de comodidad al utilizar chatbots para actividades como obtener información es más alto en los Estados Unidos (65%) y más bajo en México (45%).
El estudio dividió los resultados en tres secciones: Constantes, áreas de la experiencia minorista que siguen siendo importantes año tras año e influyen en los hábitos de compra; Cambiantes, áreas donde los consumidores han mostrado un crecimiento significativo en años recientes; y Emergentes, áreas más nuevas de la venta minorista que podrían desempeñar un papel en la experiencia de compra del futuro. Para más resultados del estudio, visite UPS Pulse of the Online Shopper.
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Yu Haiting put down the list in his hand, What s the purpose of dean bringing him in Of course we will cure him.Okay. Gu Ping grinned and ran away. In less than thirty seconds, he rushed back with a packet of paper from the doctor s office.
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In recent years, because of the child s affairs, she burned incense and worshiped Buddha every day, and her temper became even more quiet.he looked at it very carefully. Suddenly, he seemed to have seen something incredible, and he raised his head and looked at Dong Yuezhang in surprise, Is this true Dong Yuezhang was very happy to see Du Heng fussing, Of course, you didn t notice that I had already stamped it.
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There was no other way, Du Heng could only send the spare medicine in and let him continue to take it.Among them, Huangdi Neijing is revered as the ancestor of medicine.
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This was the first time Xue Yiwen looked at everyone so seriously since everyone entered.In addition to making herself worried and nervous, it will also hinder the medical staff s rescue.
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After a long time, he said, This is not easy to handle.
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Do you have any more, uncle I ll give one to my bestie too.Now seeing Du Heng stunned, he quickly said something to remind Du Heng not to lose his composure.
He could only wait until Yang Yuansheng took the medicine and see the effect.Yes, my parents are here, but they live with my eldest brother, right next door.
Don t help me anymore. Why did you unpack the clothes I just packed away Du Heng looked here.Because of his lack of academic qualifications, he could not get a professional title, so he had no choice but to change jobs and run away.
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You Fang, let me ask you a question. If Yang.
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Du Hengkuai I was driven crazy by this bald man, but to be honest, I couldn t beat Jin Zan s physique, which sawed bones every day.How could he be embarrassed Seeing Du Heng s agreement, Xu Pinglin turned around and walked back to the desk, took something from the desk, and then led the way.
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This was the first time the two of them drank together, so they couldn t leave any regrets.There are two groups of people on the left and right of the old man.
Of course, she was also very optimistic about Du Heng.A loudspeaker blasted the sound of electricity, shouting four or five times in one breath, which was so noisy that it hurt people s ears.
Pei Jihua also shook his head and threw away what Du Heng said just now, Okay, Dr.With the source of the disease gone, Du Heng no longer wanted to wander around outside.
Eggs, soaked some steamed buns, and I ate two potatoes cooked yesterday.Du Heng and Wu Buwei didn t stay long. They simply explained their condition and drove away immediately.
But this is a child. Children themselves are She was so precious and delicate, so she didn t dare to do it randomly.
The injuries are mainly internal, as long as they don t move their spiritual power and combine them with pills for about five days, they should be healed.You will always be critical people, how could she, the critical master, ignore the critical people.
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This young man is no longer the man he was during the Hairpin Conference.There were scarlet tears in his eyes, and the sword in his hand was trembling so hard that he couldn t hold it, Get out of here, if you don t get out, I, Yan Shu, will kill you.
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Qin Suchao and the two nodded their chins slightly, as if they were not very excited about the fact that they were the disciples who won the championship, and they didn t feel like looking forward to tomorrow, but there were some worries in their eyes.This son, he only talked about it verbally yesterday, but now he has brought him here in front of A Sip Away from a Slimmer You: Apple Cider Vinegar as a Weight Loss Aid his face.
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De acuerdo con el estudio global UPS Pulso del Comprador en Línea (UPS Pulse of the Online Shopper), los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, dependen más de los dispositivos digitales y buscan opciones de entrega alternativas.