De acuerdo con el estudio global UPS Pulso del Comprador en Línea (UPS Pulse of the Online Shopper), los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, dependen más de los dispositivos digitales y buscan opciones de entrega alternativas.
El estudio, que analizó los cambios en los hábitos y preferencias de los compradores en línea en seis mercados, incluyendo los Estados Unidos, Asia, Europa, Canadá, México y Brasil, muestra cómo estos cambios conductuales buscan mejores precios y más opciones, así como control y conveniencia. Asimismo, identifica las diferencias geográficas e información esencial para los minoristas sobre la trascendencia cada vez mayor del comercio electrónico hacia más fronteras.
“Conocer a los compradores y cumplir sus demandas es fundamental en este panorama cambiante”, comentó Alan Gershenhorn, director ejecutivo comercial para UPS. “Las compañías deben reconocer que, debido a que la competencia ahora proviene de todas partes del mundo, los consumidores desean maneras diferentes de realizar compras, formas más convenientes de recibirlas y experiencias innovadoras de principio a fin”.
Prácticamente, todos los compradores en línea en los países encuestados realizaron compras en mercados digitales, que son sitios de comercio electrónico para terceros que permiten a múltiples comerciantes vender sus productos. En México, el 99% de los compradores afirmaron haber comprado en un mercado digital, comparado con el 98% en Asia y el 96% en Europa y Canadá. Las razones principales para utilizar dichos mercados son que ofrecen mejores precios, así como envíos gratuitos o con descuento.
El estudio también mostró que la competencia global para los clientes está aumentando, con una cifra importante de compradores en línea en Canadá (83%), Brasil (81%) y México (78%), que compran en tiendas internacionales. En Estados Unidos, casi la mitad (47%) de los consumidores compraron en tiendas internacionales. Las razones por las cuales realizan compras internacionales son principalmente mejores precios y el acceso a productos específicos o exclusivos.
A pesar de que el comercio electrónico ya es una parte establecida del proceso de compra, el estudio documentó dónde y cómo se llevan a cabo esas transacciones: un porcentaje considerablemente más alto de usuarios de teléfonos inteligentes realizaron compras a través de éstos tipos de dispositivos. En Asia, donde las compras móviles son más comunes, el porcentaje de usuarios de teléfonos inteligentes que realizaron una compra móvil se elevó de 55% en el 2015 a 77%. En Europa, donde las compras por teléfonos inteligentes son menos comunes, el porcentaje también aumentó de 28% a 43% durante el mismo periodo.
La mayoría de los compradores globales también utilizan dispositivos móviles para buscar productos, comparar precios, localizar tiendas y rastrear pedidos, por lo cual los minoristas deben dar prioridad a las compras por dispositivos móviles. Por lo menos el 70% de los participantes en todas las regiones utilizaron teléfonos inteligentes para comparar precios al encontrarse dentro de las tiendas.
Por otra parte, los compradores esperan el procesamiento inmediato de sus pedidos en línea y entregas rápidas en todas las regiones; sin embargo, las expectativas respecto a entregas rápidas difieren por país. Los consumidores en Asia, México y Brasil esperan poder realizar pedidos al final de día y aun así ser elegibles para recibirlos el mismo día o al día siguiente.
En todas las regiones, los consumidores realizan devoluciones de sus compras en línea. Los compradores en los Estados Unidos (44%) son los más propensos a devolver sus compras en línea, mientras que los compradores en México son los menos propensos a hacerlo (22%). Cuando existen ambas opciones de devolución, los compradores en Asia y Europa prefieren enviar sus compras en línea a minoristas, comparado con los consumidores en los Estados Unidos, Canadá, México y Brasil, quienes prefieren devolver sus pedidos en línea a una tienda física. Entre aquellos que prefieren enviar sus devoluciones a una tienda física, la facilidad y costo gratuito de las devoluciones son las principales razones de esta preferencia en todas las regiones.
Los nuevos desarrollos en la experiencia minorista que podrían desempeñar un papel en el futuro de la industria incluyen los mercados digitales y las tecnologías nuevas como robots o chatbots, de acuerdo con el estudio. Los consumidores están más abiertos a ciertas tecnologías nuevas en el panorama de la venta minorista, pero son más escépticos respecto a otras. Al preguntarles su opinión sobre los robots dentro de las tiendas, más de la mitad de los consumidores en los Estados Unidos y Canadá no están convencidos, y prefieren interactuar con una persona. Mientras que la asistencia en persona es preferible dentro de las tiendas, los participantes en la encuesta prefieren las opciones de autoservicio en línea. El nivel de comodidad al utilizar chatbots para actividades como obtener información es más alto en los Estados Unidos (65%) y más bajo en México (45%).
El estudio dividió los resultados en tres secciones: Constantes, áreas de la experiencia minorista que siguen siendo importantes año tras año e influyen en los hábitos de compra; Cambiantes, áreas donde los consumidores han mostrado un crecimiento significativo en años recientes; y Emergentes, áreas más nuevas de la venta minorista que podrían desempeñar un papel en la experiencia de compra del futuro. Para más resultados del estudio, visite UPS Pulse of the Online Shopper.
On, la innovadora marca de ropa deportiva con sede en Suiza, ha dado un paso audaz hacia la optimización de su cadena de suministro al asociarse con Verity, un líder en inteligencia artificial y robótica.
El flujo de migrantes calificados ha contribuido a un ligero descenso en el promedio total del índice de este año. Es la primera vez que se ha reducido el promedio general del índice desde la primera edición en 2012.
Nómada por naturaleza, el ser humano ha encontrado en los viajes una manera de saciar su curiosidad por conocer el mundo, lo que ha generado una próspera industria.
Los vehículos autónomos son muestra de una tecnología de rápida maduración. Mientras Tesla y Google crean una visión en la conciencia del consumidor, los vehículos autónomos están dejando huella en el mundo de los negocios.
Say If you don t tell me the truth, then go to hell Lu Yu looked at You Xian coldly, and with a flick of his finger, a powerful force penetrated You Xian s knee.The man What weight loss surgery is best for me
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The man was handsome, the woman was beautiful, with divine light in her eyes The man glanced at everyone and said calmly The monsters and beasts three thousand miles ahead have been cleaned up by our brothers and sisters, leaving behind a breath of shock.If he was a tough guy, he would be looking for death.
Especially when combined with the Tiancang Sword Formation, it is even more terrifying Elder Tianwai Sect Lu stroked his beard and said proudly Young Sect Master s Boosting Male Performance with Max Fuel Male Enhancement Gummies: A Comprehensive Review (QpdZZ)
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Naturally, Lu Yu wouldn t ask any more questions. He Yan er must have his own secrets when he entered the secret realm of Liuyan God Lord.Not surprisingly, the battle will become more and more intense later on Especially when faced with the control of Liu Yan Best Meal Plan for Menopause Weight Loss: Winter Edition
Huan Pearl and Scarlet Flame Pavilion, an unprecedented war will begin This time, the forces from all sides may enter no less than two to three hundred Nascent Soul stage cultivators, as well as hundreds of Golden Core stage cultivators.
everything will be reduced to ashes The leader of the Blood Hand Sect is here to really destroy our Chinese people this time.How could he agree to your solicitation Seeing this scene, Lian Peng was surprised.
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Ding Heng immediately rolled them up and fled into the distance However, there was a loud tearing sound, and a step too late, Lu Yu s DIY ACV Gummies: A Game-Changing Health Supplement for Keto Enthusiasts
divine sword slashed down, directly crushing several Thousand Blade Sect disciples That s not all Ah
With a shrill scream, Ding Heng s left arm shot directly into the sky, and the sky was filled with blood But Ding Heng didn t have time to roar in pain and ran away with all his life Consider yourself lucky Lu Yu sneered.
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He opened a passage in the mountain protecting formation, and when a white lotus appeared on the top of the mountain, Li Yuanba s figure appeared at the same time.You re ready, is The Benefits and Effectiveness of Just CBD Gummies for Pain Relief and More (IODMv)
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The natal magic weapon IBMz15 began to calculate its own combat power.As she restrained her aura, Tang Xuening took out a third grade flying boat.
Probably the middle aged monk had traded with the old monk in Fangshi.His age is here. Besides, his reputation is mostly within the Ten Thousand Beast Sect, and he has not taken over the alchemy business from outside.
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Ganoderma was taken out and made into a fourth grade healing elixir, which was more effective.Even if there are spiritual cultivation methods, there are still big flaws.
Panpan also consoled herself. After Zhang Panpan hung up the phone, Lin Xia closed her eyes.After dressing him up, he told him seriously Now your appearance fee is only five hundred But in the future, your appearance fee will be Five thousand, fifty thousand, five million, and it s US dollars He suddenly felt a little passionate.
Aren t you the lowest You deserve to be kicked out and scolded
I have done this to repay evil with kindness. Do I have the qualifications to do things that are strict for others on behalf of Song Yao in the future
See Looking at the poor performance of this couple.In the afterglow, the streets were crowded with people, exuding the fragrance of flowers, and applause sounded like thunder.
If he sleeps, he will become The family is on the rocks Is it safe to say that something can happen to me It s not bad, it s just the heart.There Hemp Gummies vs CBD: Understanding the Differences and Benefits
must be a lot of insider information and shady secrets in this bidding.
In addition to taking endorsement photos today, I will take you to take a set of life photos
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teachers thought Zhang Sheng was a student in their department.
During this period
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seen it The master wants to use this method to avoid the swordfish demon s pursuit.Occasionally, there would be waves splashing around Ye Ling.
stirred up khaki colored ripples, spreading around like billowing yellow dust
In the turbulent mud and sand, the eight clawed poisonous octopus was so shaken that it could only get out of the mud and sand.The only ones besieging our Dharma Ship are demon crabs below the sixth level.
Because of the friendship between the brothers in the village, Chief Qiao naturally refused to do anything, not to mention it was official business.A giant elephant was struggling and roaring in the formation cage The devil s excitement came to an abrupt end, followed by immense anger Who Who imprisoned you here The demon shouted loudly, and he did not hesitate to consume the essence of his soul to transform into the majestic appearance of Does Weight Watchers Have a Gummy for Weight Loss? Discover the Power of Advanced Keto Gummies for a
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out a dozen of the ninth level top quality spiritual fruits that had been treasured for many years in the Immortal Sect with great pain.
Today is the first time they meet the leader of Moyun Village, so it is difficult to gain his complete trust.They laughed and said We have been apart for three days, so we should treat each other with admiration Junior brother Ye s combat power has greatly increased, but it s just a pity for the puppet.
It was best to persuade Tang Hong to leave the four of them at Chaoyang Peak.Wind technique, fast travel. Everyone imitated the captain, and also used the wind control technique to follow closely.
Seeing that Ye Ling never made a move, Then he cautiously flew away from this place.She was wearing an elegant peach red dress, with dark eyebrows, and a kind of gentleness in her black pearl like eyes.
De acuerdo con el estudio global UPS Pulso del Comprador en Línea (UPS Pulse of the Online Shopper), los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, dependen más de los dispositivos digitales y buscan opciones de entrega alternativas.