De acuerdo con el estudio global UPS Pulso del Comprador en Línea (UPS Pulse of the Online Shopper), los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, dependen más de los dispositivos digitales y buscan opciones de entrega alternativas.
El estudio, que analizó los cambios en los hábitos y preferencias de los compradores en línea en seis mercados, incluyendo los Estados Unidos, Asia, Europa, Canadá, México y Brasil, muestra cómo estos cambios conductuales buscan mejores precios y más opciones, así como control y conveniencia. Asimismo, identifica las diferencias geográficas e información esencial para los minoristas sobre la trascendencia cada vez mayor del comercio electrónico hacia más fronteras.
“Conocer a los compradores y cumplir sus demandas es fundamental en este panorama cambiante”, comentó Alan Gershenhorn, director ejecutivo comercial para UPS. “Las compañías deben reconocer que, debido a que la competencia ahora proviene de todas partes del mundo, los consumidores desean maneras diferentes de realizar compras, formas más convenientes de recibirlas y experiencias innovadoras de principio a fin”.
Prácticamente, todos los compradores en línea en los países encuestados realizaron compras en mercados digitales, que son sitios de comercio electrónico para terceros que permiten a múltiples comerciantes vender sus productos. En México, el 99% de los compradores afirmaron haber comprado en un mercado digital, comparado con el 98% en Asia y el 96% en Europa y Canadá. Las razones principales para utilizar dichos mercados son que ofrecen mejores precios, así como envíos gratuitos o con descuento.
El estudio también mostró que la competencia global para los clientes está aumentando, con una cifra importante de compradores en línea en Canadá (83%), Brasil (81%) y México (78%), que compran en tiendas internacionales. En Estados Unidos, casi la mitad (47%) de los consumidores compraron en tiendas internacionales. Las razones por las cuales realizan compras internacionales son principalmente mejores precios y el acceso a productos específicos o exclusivos.
A pesar de que el comercio electrónico ya es una parte establecida del proceso de compra, el estudio documentó dónde y cómo se llevan a cabo esas transacciones: un porcentaje considerablemente más alto de usuarios de teléfonos inteligentes realizaron compras a través de éstos tipos de dispositivos. En Asia, donde las compras móviles son más comunes, el porcentaje de usuarios de teléfonos inteligentes que realizaron una compra móvil se elevó de 55% en el 2015 a 77%. En Europa, donde las compras por teléfonos inteligentes son menos comunes, el porcentaje también aumentó de 28% a 43% durante el mismo periodo.
La mayoría de los compradores globales también utilizan dispositivos móviles para buscar productos, comparar precios, localizar tiendas y rastrear pedidos, por lo cual los minoristas deben dar prioridad a las compras por dispositivos móviles. Por lo menos el 70% de los participantes en todas las regiones utilizaron teléfonos inteligentes para comparar precios al encontrarse dentro de las tiendas.
Por otra parte, los compradores esperan el procesamiento inmediato de sus pedidos en línea y entregas rápidas en todas las regiones; sin embargo, las expectativas respecto a entregas rápidas difieren por país. Los consumidores en Asia, México y Brasil esperan poder realizar pedidos al final de día y aun así ser elegibles para recibirlos el mismo día o al día siguiente.
En todas las regiones, los consumidores realizan devoluciones de sus compras en línea. Los compradores en los Estados Unidos (44%) son los más propensos a devolver sus compras en línea, mientras que los compradores en México son los menos propensos a hacerlo (22%). Cuando existen ambas opciones de devolución, los compradores en Asia y Europa prefieren enviar sus compras en línea a minoristas, comparado con los consumidores en los Estados Unidos, Canadá, México y Brasil, quienes prefieren devolver sus pedidos en línea a una tienda física. Entre aquellos que prefieren enviar sus devoluciones a una tienda física, la facilidad y costo gratuito de las devoluciones son las principales razones de esta preferencia en todas las regiones.
Los nuevos desarrollos en la experiencia minorista que podrían desempeñar un papel en el futuro de la industria incluyen los mercados digitales y las tecnologías nuevas como robots o chatbots, de acuerdo con el estudio. Los consumidores están más abiertos a ciertas tecnologías nuevas en el panorama de la venta minorista, pero son más escépticos respecto a otras. Al preguntarles su opinión sobre los robots dentro de las tiendas, más de la mitad de los consumidores en los Estados Unidos y Canadá no están convencidos, y prefieren interactuar con una persona. Mientras que la asistencia en persona es preferible dentro de las tiendas, los participantes en la encuesta prefieren las opciones de autoservicio en línea. El nivel de comodidad al utilizar chatbots para actividades como obtener información es más alto en los Estados Unidos (65%) y más bajo en México (45%).
El estudio dividió los resultados en tres secciones: Constantes, áreas de la experiencia minorista que siguen siendo importantes año tras año e influyen en los hábitos de compra; Cambiantes, áreas donde los consumidores han mostrado un crecimiento significativo en años recientes; y Emergentes, áreas más nuevas de la venta minorista que podrían desempeñar un papel en la experiencia de compra del futuro. Para más resultados del estudio, visite UPS Pulse of the Online Shopper.
Si este año no es la excepción y las ventas se incrementan, es importante estar preparado desde un comienzo, tomando en cuenta los consejos de Microsip.
Mediante algoritmos numéricos en un motor de inducción, puede medir la corriente del embobinado, la posición angular del eje del motor y adquirir señales de funcionamiento.
La inercia tecnológica es imparable, y la evolución industrial es una marea irresistible. No se quede rezagado; prepare sus instalaciones industriales para el futuro adoptando estas tecnologías más inteligentes, rápidas y respetuosas con el planeta. La inversión en estas innovaciones no solo impulsará la eficiencia, sino que también asegurará que su instalación esté a la vanguardia de la revolución industrial en curso.
Los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
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When Wu Jiu said Sister Ling Ying , his expression softened, and then he seemed to be very happy, and he still said casually I wonder what the club owner s orders are Gui Wujiu nodded slightly and said Please ask Sister Lingying to get the Jixian Book from the society and select two young and well qualified disciples.
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The person standing at the front is indeed a ghost cultivator, and he is indeed at the middle stage of Yuanying.It s not that Qingyang has never fought against Yuanying monks before.
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Sitting on the top of a hill, this is above the sea.Sister, can you let me go first Li Shiming struggled hard and responded.
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The remaining monks, not to mention their talents, are definitely the toughest mentally among the ordinary monks.Jue Yuan Buddha could sense that his connection with the bronze bell was being weakened.
Manager Zhang did not know the details, but he knew that Li Shiming s mother was related to his second uncle.Daddy A graceful figure stood out from the side. Yin Shilan looked at her father, whom she had not seen for nearly three years, and shouted softly.
He had only obtained the advanced skills not long ago, so this was a bit publicity.Master Nephew Gu, ask the government to come and seal off this area, isolate the contaminated area from other areas, and wait until the remaining poison inside dissipates before entering The foundation building monk looked unhappy and said in a deep voice.
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Senior Brother Liu saw ten spiritual stones lying aside.Even if he took action himself, he would not dare to say that it would be to this extent.
When Ren Fei er opened his eyes, he sensed it, and he turned around and said.You can take it as you like. My only request is to find ways to obtain Li Shiming s understanding.
What was revealed from time to time in his words was his love for Li Shiming.Senior Brother Li, Qianye Temple s True Transmission Jue Yuan s contribution points are 2,400 points The deacon finished the formalities and said to Li Yuanba.
Li Yuanba was also angry. He almost got hit by accident.Li Shiming became interested in this underground space.
Unfortunately, the main spirit was a soul body and was completely wiped out by the sudden explosion.He knew that the main body could only live two hundred years if he could not break through the golden elixir, and he did not want to bet on his luck as to whether the clone could survive.
More than five thousand monks took off together, including huge flying boats, ordinary small flying boats, and other means of flying.Li Shiming waited quietly, he was waiting for an opportunity.
Qiutan explained with a smile. Except for spiritual rice, I have no other items to trade Li Shiming didn t understand why Qiutan was so enthusiastic about introducing these to him.Baoze Mountain is the largest force within ten thousand miles, and Yi Zhen is.
As long as there is no involvement from the major sects, this chaos can be easily suppressed.The corpse refining itself is made of resources and can also be snatched.
This is unscientific He tortured his soul, but in the world of cultivating immortals, it is very unscientific to use science to explain cultivating immortals.Come on, I will give you an explanation today Uncle Zhuge once again wrapped Li Shiming with spiritual power and said.
As soon as he approached the mountain covered with sword intent, Li Yuanba felt that the sword intent in his whole body was restless, and the sword intent in his body seemed to be echoing the sword intent in the outside world.
De acuerdo con el estudio global UPS Pulso del Comprador en Línea (UPS Pulse of the Online Shopper), los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, dependen más de los dispositivos digitales y buscan opciones de entrega alternativas.