De acuerdo con el estudio global UPS Pulso del Comprador en Línea (UPS Pulse of the Online Shopper), los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, dependen más de los dispositivos digitales y buscan opciones de entrega alternativas.
El estudio, que analizó los cambios en los hábitos y preferencias de los compradores en línea en seis mercados, incluyendo los Estados Unidos, Asia, Europa, Canadá, México y Brasil, muestra cómo estos cambios conductuales buscan mejores precios y más opciones, así como control y conveniencia. Asimismo, identifica las diferencias geográficas e información esencial para los minoristas sobre la trascendencia cada vez mayor del comercio electrónico hacia más fronteras.
“Conocer a los compradores y cumplir sus demandas es fundamental en este panorama cambiante”, comentó Alan Gershenhorn, director ejecutivo comercial para UPS. “Las compañías deben reconocer que, debido a que la competencia ahora proviene de todas partes del mundo, los consumidores desean maneras diferentes de realizar compras, formas más convenientes de recibirlas y experiencias innovadoras de principio a fin”.
Prácticamente, todos los compradores en línea en los países encuestados realizaron compras en mercados digitales, que son sitios de comercio electrónico para terceros que permiten a múltiples comerciantes vender sus productos. En México, el 99% de los compradores afirmaron haber comprado en un mercado digital, comparado con el 98% en Asia y el 96% en Europa y Canadá. Las razones principales para utilizar dichos mercados son que ofrecen mejores precios, así como envíos gratuitos o con descuento.
El estudio también mostró que la competencia global para los clientes está aumentando, con una cifra importante de compradores en línea en Canadá (83%), Brasil (81%) y México (78%), que compran en tiendas internacionales. En Estados Unidos, casi la mitad (47%) de los consumidores compraron en tiendas internacionales. Las razones por las cuales realizan compras internacionales son principalmente mejores precios y el acceso a productos específicos o exclusivos.
A pesar de que el comercio electrónico ya es una parte establecida del proceso de compra, el estudio documentó dónde y cómo se llevan a cabo esas transacciones: un porcentaje considerablemente más alto de usuarios de teléfonos inteligentes realizaron compras a través de éstos tipos de dispositivos. En Asia, donde las compras móviles son más comunes, el porcentaje de usuarios de teléfonos inteligentes que realizaron una compra móvil se elevó de 55% en el 2015 a 77%. En Europa, donde las compras por teléfonos inteligentes son menos comunes, el porcentaje también aumentó de 28% a 43% durante el mismo periodo.
La mayoría de los compradores globales también utilizan dispositivos móviles para buscar productos, comparar precios, localizar tiendas y rastrear pedidos, por lo cual los minoristas deben dar prioridad a las compras por dispositivos móviles. Por lo menos el 70% de los participantes en todas las regiones utilizaron teléfonos inteligentes para comparar precios al encontrarse dentro de las tiendas.
Por otra parte, los compradores esperan el procesamiento inmediato de sus pedidos en línea y entregas rápidas en todas las regiones; sin embargo, las expectativas respecto a entregas rápidas difieren por país. Los consumidores en Asia, México y Brasil esperan poder realizar pedidos al final de día y aun así ser elegibles para recibirlos el mismo día o al día siguiente.
En todas las regiones, los consumidores realizan devoluciones de sus compras en línea. Los compradores en los Estados Unidos (44%) son los más propensos a devolver sus compras en línea, mientras que los compradores en México son los menos propensos a hacerlo (22%). Cuando existen ambas opciones de devolución, los compradores en Asia y Europa prefieren enviar sus compras en línea a minoristas, comparado con los consumidores en los Estados Unidos, Canadá, México y Brasil, quienes prefieren devolver sus pedidos en línea a una tienda física. Entre aquellos que prefieren enviar sus devoluciones a una tienda física, la facilidad y costo gratuito de las devoluciones son las principales razones de esta preferencia en todas las regiones.
Los nuevos desarrollos en la experiencia minorista que podrían desempeñar un papel en el futuro de la industria incluyen los mercados digitales y las tecnologías nuevas como robots o chatbots, de acuerdo con el estudio. Los consumidores están más abiertos a ciertas tecnologías nuevas en el panorama de la venta minorista, pero son más escépticos respecto a otras. Al preguntarles su opinión sobre los robots dentro de las tiendas, más de la mitad de los consumidores en los Estados Unidos y Canadá no están convencidos, y prefieren interactuar con una persona. Mientras que la asistencia en persona es preferible dentro de las tiendas, los participantes en la encuesta prefieren las opciones de autoservicio en línea. El nivel de comodidad al utilizar chatbots para actividades como obtener información es más alto en los Estados Unidos (65%) y más bajo en México (45%).
El estudio dividió los resultados en tres secciones: Constantes, áreas de la experiencia minorista que siguen siendo importantes año tras año e influyen en los hábitos de compra; Cambiantes, áreas donde los consumidores han mostrado un crecimiento significativo en años recientes; y Emergentes, áreas más nuevas de la venta minorista que podrían desempeñar un papel en la experiencia de compra del futuro. Para más resultados del estudio, visite UPS Pulse of the Online Shopper.
La entrega de productos grandes y voluminosos ya no tiene por qué ser un obstáculo.
Los minoristas pueden ofrecer una experiencia de entrega rápida, precisa y satisfactoria. Aprovechando las distintas soluciones logísticas avanzadas, que pueden superar los desafíos tradicionales y deleitar a sus clientes con entregas excepcionales.
La industria automotriz es un campo fuerte para el mundo de las tecnologías de información. Dicha fortaleza radica en la operación de los sistemas tecnológicos en el punto de venta.
When drinking tea, she reveals more of a sense of charm.Tan Su stepped down from the stage and came to the side of the master.
She gave money to deal with the crying woman, and then smiled and put some drug into his wine glass.The woman lying on the tree lazily raised her fingers and counted, oh, he hasn t joined his teacher yet.
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It s easy for the devil to deceive you who don t know any magic skills.She didn t care about his words that gradually faded away, but she was thinking that temper really can t be changed.
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Just as he was about to bear it, the pain in his knee disappeared, and he raised his head in surprise.
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Everyone shook their heads, and then turned their attention to Du Heng.A sudden great change in the world caused a devastating blow to the Immortal Demon Continent.
Then why does it hurt so much Look, it s May Day soon.After I called you, the mother s heartbeat dropped to 20.
In addition, the tragedy itself was caused by Wang Shuqiu s mother, and I felt a little bit sad.I have to go back now. I came out this time to accompany my girlfriend.
Leaders, there should be no front line departments unless necessary.Not to mention 100 of the Chinese medicine prescriptions, it doesn t even have 60.
Professor Zhang, I want to see the patient. I don t know if that s okay Of course I can.Then he turned to look at his brother and sister in law, Brother, sister in law, let s Let s go back first.
They don t go to the hospital building. They just ask questions when they see our nurses and doctors in the yard.You re so polite. All the reluctance disappeared in Wu Shengnan s coquettish apology.
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If something happened, he would find a car and take him directly to the hospital.The leading young man had been observing Du Heng s expression, and when he saw Du Heng s hesitation just now, he was also thoughtful.
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She s good looking and not pretentious. She s a very good person and conducts herself well in the world.Well, you give it all back to the teacher. Fortunately, you changed your profession.
It seems that he actually cares more about exams than his children.Du Heng clapped his hands in self reproach and quickly assured Du Ping, Don t worry, brother, I ll ask her now.
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As a doctor, who doesn t want to be recognized by his patients To live in this world, in addition to pursuing material life, professional fulfillment and spiritual satisfaction are also essential.Du Heng spoke again, Let me tell you, the prescription I prescribed for you is effective in two doses and can eradicate the root in five doses.
Wu Buwei prescribed this There are a total of 7 kinds of medicinal materials in the prescription, and two of them have already caused problems.
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After thinking about it again, he felt that there were no omissions in the compatibility, so Du Heng took the medicine to the decoction pharmacy.Although the old man can eat, drink and respond to calls now, it will only last for three months at most.
Du Heng slapped him fiercely. He started, Yes, that s what I want to ask.I happened to have some time today, so I wanted to see how he was doing at work and whether he could adapt to it.
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I didn t even ask, they just gave up. Okay, let s talk about it, and Did they collude with the village chief or others about what happened today This is the question Gong Daoyang is most concerned about.After running downstairs in a few steps, Teacher Zhao stood beside Sister Zhang in a hurry.
De acuerdo con el estudio global UPS Pulso del Comprador en Línea (UPS Pulse of the Online Shopper), los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, dependen más de los dispositivos digitales y buscan opciones de entrega alternativas.