De acuerdo con el estudio global UPS Pulso del Comprador en Línea (UPS Pulse of the Online Shopper), los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, dependen más de los dispositivos digitales y buscan opciones de entrega alternativas.
El estudio, que analizó los cambios en los hábitos y preferencias de los compradores en línea en seis mercados, incluyendo los Estados Unidos, Asia, Europa, Canadá, México y Brasil, muestra cómo estos cambios conductuales buscan mejores precios y más opciones, así como control y conveniencia. Asimismo, identifica las diferencias geográficas e información esencial para los minoristas sobre la trascendencia cada vez mayor del comercio electrónico hacia más fronteras.
“Conocer a los compradores y cumplir sus demandas es fundamental en este panorama cambiante”, comentó Alan Gershenhorn, director ejecutivo comercial para UPS. “Las compañías deben reconocer que, debido a que la competencia ahora proviene de todas partes del mundo, los consumidores desean maneras diferentes de realizar compras, formas más convenientes de recibirlas y experiencias innovadoras de principio a fin”.
Prácticamente, todos los compradores en línea en los países encuestados realizaron compras en mercados digitales, que son sitios de comercio electrónico para terceros que permiten a múltiples comerciantes vender sus productos. En México, el 99% de los compradores afirmaron haber comprado en un mercado digital, comparado con el 98% en Asia y el 96% en Europa y Canadá. Las razones principales para utilizar dichos mercados son que ofrecen mejores precios, así como envíos gratuitos o con descuento.
El estudio también mostró que la competencia global para los clientes está aumentando, con una cifra importante de compradores en línea en Canadá (83%), Brasil (81%) y México (78%), que compran en tiendas internacionales. En Estados Unidos, casi la mitad (47%) de los consumidores compraron en tiendas internacionales. Las razones por las cuales realizan compras internacionales son principalmente mejores precios y el acceso a productos específicos o exclusivos.
A pesar de que el comercio electrónico ya es una parte establecida del proceso de compra, el estudio documentó dónde y cómo se llevan a cabo esas transacciones: un porcentaje considerablemente más alto de usuarios de teléfonos inteligentes realizaron compras a través de éstos tipos de dispositivos. En Asia, donde las compras móviles son más comunes, el porcentaje de usuarios de teléfonos inteligentes que realizaron una compra móvil se elevó de 55% en el 2015 a 77%. En Europa, donde las compras por teléfonos inteligentes son menos comunes, el porcentaje también aumentó de 28% a 43% durante el mismo periodo.
La mayoría de los compradores globales también utilizan dispositivos móviles para buscar productos, comparar precios, localizar tiendas y rastrear pedidos, por lo cual los minoristas deben dar prioridad a las compras por dispositivos móviles. Por lo menos el 70% de los participantes en todas las regiones utilizaron teléfonos inteligentes para comparar precios al encontrarse dentro de las tiendas.
Por otra parte, los compradores esperan el procesamiento inmediato de sus pedidos en línea y entregas rápidas en todas las regiones; sin embargo, las expectativas respecto a entregas rápidas difieren por país. Los consumidores en Asia, México y Brasil esperan poder realizar pedidos al final de día y aun así ser elegibles para recibirlos el mismo día o al día siguiente.
En todas las regiones, los consumidores realizan devoluciones de sus compras en línea. Los compradores en los Estados Unidos (44%) son los más propensos a devolver sus compras en línea, mientras que los compradores en México son los menos propensos a hacerlo (22%). Cuando existen ambas opciones de devolución, los compradores en Asia y Europa prefieren enviar sus compras en línea a minoristas, comparado con los consumidores en los Estados Unidos, Canadá, México y Brasil, quienes prefieren devolver sus pedidos en línea a una tienda física. Entre aquellos que prefieren enviar sus devoluciones a una tienda física, la facilidad y costo gratuito de las devoluciones son las principales razones de esta preferencia en todas las regiones.
Los nuevos desarrollos en la experiencia minorista que podrían desempeñar un papel en el futuro de la industria incluyen los mercados digitales y las tecnologías nuevas como robots o chatbots, de acuerdo con el estudio. Los consumidores están más abiertos a ciertas tecnologías nuevas en el panorama de la venta minorista, pero son más escépticos respecto a otras. Al preguntarles su opinión sobre los robots dentro de las tiendas, más de la mitad de los consumidores en los Estados Unidos y Canadá no están convencidos, y prefieren interactuar con una persona. Mientras que la asistencia en persona es preferible dentro de las tiendas, los participantes en la encuesta prefieren las opciones de autoservicio en línea. El nivel de comodidad al utilizar chatbots para actividades como obtener información es más alto en los Estados Unidos (65%) y más bajo en México (45%).
El estudio dividió los resultados en tres secciones: Constantes, áreas de la experiencia minorista que siguen siendo importantes año tras año e influyen en los hábitos de compra; Cambiantes, áreas donde los consumidores han mostrado un crecimiento significativo en años recientes; y Emergentes, áreas más nuevas de la venta minorista que podrían desempeñar un papel en la experiencia de compra del futuro. Para más resultados del estudio, visite UPS Pulse of the Online Shopper.
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the peak of the saint, one step forward, is the half step saint king.Lin Xuan closed his eyes, sat on the top of the mountain, and began to practice.
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The terrifying power made everyone s blood almost freeze, Too strong, too strong.After entering the Xiao Mansion, Xiao Xiaoyu left, but she remembered the name Lin Xuan firmly.
After walking over, the atmosphere gradually eased.Could it be that he is a young arrogance She gasped, is there such a terrifying genius I m afraid even that Lin Xuan can t do this step.
Lin Xuan s brows were tightly wrinkled, and there was a glint of cold light in his eyes.An elder in Zifu was stunned. With a wave of his palm, a black lotus bloomed on his fingertips.
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Only the extremely terrifying strong dragon clan can be buried here after death.Boy, do you dare to fight with me Hai Sha was stunned and couldn t believe it.
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The terrifying palm of the flame came over, and next to Lin Xuan, the great sage of Danhuo also shot, blocking the blow, he said, hand over the Heavenly Dao Scripture.Maybe I will stay here for the rest of my life, unable to get out.
This is also an ancient unique skill, but it is very difficult to cultivate.Boy, you finally came out, I thought you were going to hide in there for the rest of your life At this moment, a cold voice came out, Lin Xuan frowned, and looked to the side, only to see three Experiences Effectiveness User Reviews Gummies Kxabuw And Sex Cbd Power Benefits For figures standing beside him, it was Yan Huo and the old servant.
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After a long time, he would be able to seize the opportunity to defeat each of them.A long time ago, the demon ancestors united with other races in the world Repelling the invading ghost race, and then successfully sealing the gap where they invaded this world, this is the so called Nether Seal.
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Zaan turned on the forging system, and a phantom of a large cauldron appeared in the room.Obviously, they knew that they had little chance of winning the Zongmen Grand Competition, so they just sent a few people to go through the motions.
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If it is consumed, there will be a way to meet monsters when the time comes, and the formation must be maintained.Lin Haoming said. Thank you, Immortal Elder, if you dare to ask Zhang Zun s surname, oh, I m in Xiapu Luzhen.
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Bad, let s do it that way. That time he personally sent someone over there, instead of going back and forth for a year.I must think that it will be bad in the future. You see, this teacher Yan is still wrong.
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The above, and he has been the Dragon King for more than a thousand years, and now most of the Dragon Kings are his juniors.Gradually, no one stopped offering sacrifices to fairy girls, but to worshiping river gods.
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Soon, a deep voice also rang in the ears of everyone.Young Master Lin s gift has been given before, it s very good, I like it very much.
Of course, they also jointly issued an announcement to the entire Tianwu Continent.The pungent smell of blood filled the entire square in an instant.
It seemed that they would not let it go if they did not assassinate Murong Qingcheng.After he left, the Ninth Elder activated the defensive formation.
The silver king s domain, and several other one star kings also drew their swords one after another.The Black Dragon Cult warriors around laughed wildly, their expressions full of excitement.
In the blink of an eye, that martial artist was burned clean and ceased to exist.Damn it, I must kill him The remaining three killers frantically rushed towards Lin Xuan.
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This is a gorgeous dividing line They never expected that the man with the triangular eyes would die like this.If there is such a thing, you must go and see. The dark red dragon was excited.
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Seeing this, the other people in the hall followed suit one after another.He didn t allow anyone to show an arrogant posture in front of him.
They must snatch the green sword before Lin Xuan. However, as soon as they got close to the green long sword, the expressions of the two of them changed drastically, and they fled aside.You are looking for death. Hearing that the other party had the Black Dragon Token, Lin Xuan was satisfied Laughed.
Blood was flying, corpses were flying, and the pungent smell of blood spread quickly.Not only that, but in the end, the other party sat down completely above Dong s house.
Originally, she just wanted to join an affiliated sect, but now there are four affiliated sects.It had only happened when the wine master was there before.
Why, the six hall masters here make you arrogant again and forget your own situation.From now on, he only needs to control the traces of the two of them at all times.
Duan Tianxing said in a deep voice. Don t worry, we won t make fun of our own lives.Hei Yan Seeing this scene, Lin Xuan s pupils shrank sharply.
De acuerdo con el estudio global UPS Pulso del Comprador en Línea (UPS Pulse of the Online Shopper), los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, dependen más de los dispositivos digitales y buscan opciones de entrega alternativas.