Por Israel Coto | Director de la Oficina Microsip en Ciudad de México.
La época navideña es una de las temporadas más importantes para algunos negocios y empresas mexicanas. Un mexicano promedio gasta poco más de 6 mil pesos en regalos de Navidad, principalmente ropa y calzado, juguetes y electrónicos, esto de acuerdo a un estudio realizado por una empresa de ofertas en línea.
Si este año no es la excepción y las ventas se incrementan, es importante estar preparado desde un comienzo, tomando en cuenta lo siguiente.
Precios y promociones: Identifica qué productos de los que ofertas son los más solicitados y vendidos durante esta temporada, para que fijes mejores precios y promociones. Recuerda hacerlo con base en el valor agregado del producto.
Mercadotecnia: Aprovecha todos los canales a tu alcance para promocionar tus productos y promociones durante estas fechas. Las redes sociales y tu página web pueden ser un gran comienzo y ayuda. Puedes comenzar a publicar tus catálogos de productos, sus precios, así como las promociones de los mismos y sus fechas de duración.
Mercancía y Stock: Durante esta temporada debes tomar en cuenta el hacer un análisis de tus historiales de ventas. Tienes que revisar las estadísticas de tus ventas del año anterior en tu sistema durante el mismo periodo navideño, así como la tendencia de ventas durante estos últimos meses del año, por artículo. La combinación de ambos arrojará un estimado del stock con el que deberás contar en esas fechas con el objetivo de que no te quedes sin mercancía.
Flujo de clientes: Como ya lo mencionamos, la Navidad es una venta estacional en la que hay un crecimiento en la demanda de productos en muchas tiendas y negocios. Por lo anterior y dependiendo del tipo de negocio, se debe tener una buena distribución en el servicio a los clientes para evitar largas filas y eficientar el tiempo de atención, esto lo lograrás al distribuir las actividades de atención a clientes, selección de mercancía, probadores, pedido, pago, facturación, entre otros, tomando en cuenta no afectar la operación de la tienda.
Seguir estos consejos podrá ayudarte a afrontar de una manera controlada y eficiente el aumento de ventas durante esta temporada. No te quedes atrás, recuerda que con un stock bien preparado, una buena promoción utilizando canales digitales y una eficiente distribución en el servicio a los clientes tendrás mayor probabilidad de aumentar tus ventas en esta temporada navideña.
Los edificios inteligentes pronto demostrarán enormes beneficios en términos de calidad de la experiencia del usuario final en comodidad, productividad e incluso darle ventaja competitiva global.
La colaboración entre el sector público y empresas privadas de tecnología puede contribuir a una sinergia que ayudará a lograr que México se posicione en la economía mundial.
This secret technique can only be used once in a battle, that is to compress and release all the true energy in the dantian.This time, Lan Yin asked me to come over and tell you this before leaving.
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However, instead of letting go, Li Shaoting circled her around and turned her around.With that said, Li Haotian asked Bai Feifei to let go of him, and then headed towards the room on the second floor.
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She was about to say, isn t it just a little hairspray Why is he so stingy But before she could say anything, she heard Li Shaoting s jealous words Since Mrs.Zero, don t move If you move again, don t blame me for making the painting look 4989 Energy Focus And Cbd Boosting Productivity With Gummies For ugly The woman pointed her pencils here.
Her life blueprint has been planned. Right now is an opportunity.When he heard the knock on the door, he answered without raising his head, Come in Yan, I heard that my mother is awake.
Li Shaoting saw that the little guy was still up so late.Is the person who slandered you Li Shaoting Suddenly, she asked.
Gu Ruoyi got out of the car and asked the driver to wait here.On this day, Tony, who was unemployed and homeless, came to her shamelessly and offered to be her assistant serving tea and water.
If Madam wants to buy some baby toys, just go inside and turn left.She has a delicate little nose, a rosy little mouth, and fair and rosy skin.
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He s in the bathroom Who are you Why are you looking for my Ash.It was okay if Li Shaoting didn t speak, but when he spoke, she became even more embarrassed.
His cold face and cold gaze made him dare not take a step closer to them.Wait until the little one comes home from school before taking the little one with him.
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