Por Israel Coto | Director de la Oficina Microsip en Ciudad de México.
La época navideña es una de las temporadas más importantes para algunos negocios y empresas mexicanas. Un mexicano promedio gasta poco más de 6 mil pesos en regalos de Navidad, principalmente ropa y calzado, juguetes y electrónicos, esto de acuerdo a un estudio realizado por una empresa de ofertas en línea.
Si este año no es la excepción y las ventas se incrementan, es importante estar preparado desde un comienzo, tomando en cuenta lo siguiente.
Precios y promociones: Identifica qué productos de los que ofertas son los más solicitados y vendidos durante esta temporada, para que fijes mejores precios y promociones. Recuerda hacerlo con base en el valor agregado del producto.
Mercadotecnia: Aprovecha todos los canales a tu alcance para promocionar tus productos y promociones durante estas fechas. Las redes sociales y tu página web pueden ser un gran comienzo y ayuda. Puedes comenzar a publicar tus catálogos de productos, sus precios, así como las promociones de los mismos y sus fechas de duración.
Mercancía y Stock: Durante esta temporada debes tomar en cuenta el hacer un análisis de tus historiales de ventas. Tienes que revisar las estadísticas de tus ventas del año anterior en tu sistema durante el mismo periodo navideño, así como la tendencia de ventas durante estos últimos meses del año, por artículo. La combinación de ambos arrojará un estimado del stock con el que deberás contar en esas fechas con el objetivo de que no te quedes sin mercancía.
Flujo de clientes: Como ya lo mencionamos, la Navidad es una venta estacional en la que hay un crecimiento en la demanda de productos en muchas tiendas y negocios. Por lo anterior y dependiendo del tipo de negocio, se debe tener una buena distribución en el servicio a los clientes para evitar largas filas y eficientar el tiempo de atención, esto lo lograrás al distribuir las actividades de atención a clientes, selección de mercancía, probadores, pedido, pago, facturación, entre otros, tomando en cuenta no afectar la operación de la tienda.
Seguir estos consejos podrá ayudarte a afrontar de una manera controlada y eficiente el aumento de ventas durante esta temporada. No te quedes atrás, recuerda que con un stock bien preparado, una buena promoción utilizando canales digitales y una eficiente distribución en el servicio a los clientes tendrás mayor probabilidad de aumentar tus ventas en esta temporada navideña.
En un mundo donde la agilidad y la anticipación son clave, los gemelos digitales de la cadena de suministro se están convirtiendo en herramientas indispensables para empresas líderes que buscan respuestas rápidas y efectivas ante la incertidumbre en evolución.
La instalación de una solución completa para el fin de línea de Coca-Cola Bottling en Indonesia, incrementó en 50% la eficiencia de la línea en una de las empresas de producción de bebidas más importantes del país.
Proporcionar una experiencia sin fisuras es clave para las aerolíneas: 94% calificó la racionalización de los servicios en una sola aplicación como una prioridad, con 58% calificando esto de alta prioridad.
De acuerdo con datos del Inegi, las PyME generan 52% del Producto Interno Bruto y el 72% del empleo en México, por esta razón son esenciales para el crecimiento económico.
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When night fell, Bingdie and Xiao Tao rushed back from the sea area south of Laiyang City.In addition to the 1,300 kinds of herbs managed by Huixing Pavilion, there were also spiritual herbs from Capital City and Nine Immortal Cities, all of which were purchased on their behalf, and finally ended up in Ye Ling s hands.
Hearing this tone, it should be the village owner s wife s sister.Quickly order the Clear Water Qilin to change direction and make a circle.
The turquoise venom sprayed on the ice rock beast had no effect at all, and was unable to stop the ice rock beast s progress.How is it Can Sanmei be saved Lu Binglan She asked cautiously, her usually cold and pretty face still stained with tears, full of worry.
Is this top quality poison elixir effective against demon corpse puppets Although Ye Ling was a little unsure, he still decisively added the wind protection, used the wind control technique, and stepped on the back of the red fire green tailed leopard.Sect Master, here you go. this junior is going to pay homage to the sect master Ye Ling said respectfully, and when he raised his hand, he saw Olly Sleep Gummies Reddit: A Comprehensive Review of Their Effectiveness (ynvHp)
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It seems that The second prince and the fourth prince will benefit.Originally, the core of cultivating spiritual beasts was to fight for oneself, so fighting was originally a part of cultivation.
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If this spreads out, he will be humiliated. He once again sent out a golden hammer shadow, but the attack of the earth spell was not good at speed.One cup was given to Li Yuanba, one cup was given to Venerable Huijing, and he took one cup himself.
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