En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.
Dicha encuesta recopiló estadísticas de más de tres mil personas en México, Colombia y Brasil, además de respuestas de 20 mil consumidores a nivel global para conocer cómo es la relación entre las marcas y sus clientes, poniendo énfasis en aspectos importantes sobre los datos, la privacidad y la atención.
En el caso de México, la opinión de un millar de encuestados indicó que los consumidores en el país son unos de los más abiertos con las empresas a nivel global:
57% compartiría su historial de compras y preferencias a cambio de una atención a cliente excepcional.
61% están felices de compartir su correo electrónico con las marcas; la media entre los consumidores globales es de 55%.
45% comparte su número de celular gustosamente, en contraste del 32% entre los otros países encuestados.
37% compartiría información sobre sus ingresos mensuales y 28% su ubicación en tiempo real, en contraste con la media global de 24% y 22%, respectivamente.
Los mexicanos muestran un sólida relación con marcas que les dan beneficios por su lealtad y preferencia —68% espera recibir alguna sorpresa, descuento o regalo; 48% cualquier otro tipo se servicios añadido—. Sin embargo, no dejan de darle relevancia a cómo y por qué utilizan la información que comparten: 56% espera que las marcas sean transparentes sobre cómo usan sus datos. La confianza y las experiencias de compra sin complicaciones son otros dos aspectos importantes. La encuesta indicó que 84% cortará cualquier relación con las empresas si utilizan sus datos sin su consentimiento, mientras que 49% dijo que las promociones, inconsistencies en tiendas y el portal en línea son una razón para no realizar la compra.
Por otro lado, la fuerte tendencia hacia la movilidad y el uso generalizado de redes sociales son un escenario que no puede dejarse de tomar en cuenta, sobre todo al considerar que un reporte de IAB México y Millward Brown aseguró que 92% de los encuestados en México considera que internet forma parte de su vida cotidiana y el 61% sigue al menos una marca en redes sociales para mantenerse actualizado de novedades, promociones y descuentos, y las opiniones de otros internautas.
Bajo esta línea, el social media es más que sólo un espacios para compartir selfies e instantes de su día a día, también es un frente más para la atención a cliente. Ahí, las marcas están siempre interactuando con las personas y tienen un medio para cumplir las expectativas de rapidez que exigen los consumidores mexicanos. De acuerdo al estudio de SAP, el 95% de los encuestados espera tener respuesta por parte de las marcas en al menos 24 horas, 69% en un plazo de tres horas o menos y 47% espera una respuesta en un rango de una hora. Esto los hace unos de los más demandantes a nivel global.
Desarrollar, mantener y mejorar la relación cliente-marca es un dilema para los negocios que están sumergidos en una gran cantidad de datos e inmediatez. Sin embargo, Andre Pereira, director regional de Marketing para Brasil y Latinoamérica de SAP Hybris, remarca que la comunicación es la clave para una relación exitosa. “Los consumidores alrededor del mundo han demostrado que, en una economía digital, el poder está en sus manos. Pero depende de las marcas forjar relaciones más sólidas. No importa cómo o cuándo interactúen con sus clientes, deben mostrarle que entienden qué es lo que desean. Cada interacción provee información, lo que debe ser utilizado para entregar un acercamiento más personal del servicio a cliente”, concluyó.
Los edificios inteligentes pronto demostrarán enormes beneficios en términos de calidad de la experiencia del usuario final en comodidad, productividad e incluso darle ventaja competitiva global.
Este 2018, Panda Express y toda la comunidad china da la bienvenida al Año del Perro, un signo caracterizado por la armonía en la vida familiar, el patriotismo y la lealtad.
La adopción estratégica de la inteligencia artificial en la fabricación puede ofrecer eficiencias significativas. Desde mejorar la seguridad hasta optimizar las cadenas de suministro, la IA está transformando la forma en que las empresas abordan los desafíos laborales y planifican su futuro. Los líderes de la industria deben estar preparados para abrazar esta revolución tecnológica y capitalizar las oportunidades que la IA presenta.
He stood up, and after a moment s hesitation, he took out a report from his bag.Oh, forget it. Just leave me there and wait for my good news Mobile phone I don t have a mobile phone.
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The last time you made trouble in my school, you were detained.His movies
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The hall was a mess. Outside There were more and more people watching, many guests and colleagues came to watch the fun.
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Liu Kaili heard something quite right at first, but then the more he listened, the more wrong he became.There was another brief silence in the living room, and the sounds of Jiang Xiaoyou s cooking and the sound of the range hood came one after another in the kitchen.
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and then
followed Zhang Sheng into the car. His face was very distorted, even hard to see.
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Gu Jiangyan finished cooking the last dish. Then he walked out.It is one of Lin Guodong s most treasured wines. Then
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He is the line talker now and will be the king in the future.It s been nineteen days since the event started. As of today, our store s turnover has exceeded 470,000.
There are awards for various documentary projects, but it is a pity that as of this year, only Li Yang s Coal Miner in 2004 has won an award at the overseas Edinburgh International Film Festival
except for Li Yang, even those Great directors in the past also failed
After Ke Zhanyi looked at Zhang Sheng Is Wellness Peak CBD Gummies Legit? Expert Reviews and User Feedback
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Until
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Tang Wu did not answer Zhang Sheng s words, but stood up with his hands behind his back.
Li Jiuchuan took a deep look at Jiang Yuebai, stood up, tidied his clothes, and prepared to leave.With a sound, the golden talisman glowed, and two three FAQs: Common Questions About kyle richards weight loss
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You are so capable and can easily create these spiritual farming puppets.I thought it was elegant and unrestrained, but in fact my body was frozen and my face was numb, just pretending to be strong.
Jiang Yuebai stocked up some local wine, especially the local wine soaked with various poisonous insects.Jiang Yuebai smirked. Let me see if I can meet any unlucky guy along the way into the inner layer.
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Fuyi looked proud, Please do it. Shi Zhongshan immediately said When he was about to go, Wen Ci hurriedly stopped him, Sword Master Zhongshan, wait a minute.The man on the eighth level of Qi training was still able to resist, but the male cultivator on the seventh level of Qi training next to him immediately slashed with a big sword, going crazy and uncontrollable.
That kind of satisfaction made his blood boil, and he felt that if ten more Jiang Yuebai came at this moment, he could beat him down.People coming and going at the mouth of the valley are all plowmen from different valleys.
He said that all the major sects have sent out Nascent Soul Lords and have set up a camp under the gate of the Eclipse Sect.It was extremely easy to become restless without a goal.
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They all stared at the man standing in front of Zhuo Zhuo.Another day of undercurrents, Jiang Yuebai remained energetic, Lu Nazhi looked a little tired, and Xie Jingshan wanted to cry but had no tears.
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Breakthrough in nineteen days, one of our batch of apprentices in Huaxi Valley, It s an average level at the outer door.Apart from a ninth grade flying sword, the best magical weapon she had was the alchemy furnace used for alchemy.
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He raised his foot and kicked over Xie Jingshan s stool.The disciple in the middle was implicated due to some trivial matters and took refuge in the Yinshan Mine for two years.
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Even if he was not there, the people in Black Mountain would not let the national treasure go hungry.Su Ye can lend his spiritual energy to the national treasure to enhance the national treasure s combat power in a short period of time.
It is a magic weapon transformed into a magic weapon.After seeing what was in the bag clearly, Su Ye couldn t help but be stunned.
If Su Ye took action, he would have no chance at all.
En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.