En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.
Dicha encuesta recopiló estadísticas de más de tres mil personas en México, Colombia y Brasil, además de respuestas de 20 mil consumidores a nivel global para conocer cómo es la relación entre las marcas y sus clientes, poniendo énfasis en aspectos importantes sobre los datos, la privacidad y la atención.
En el caso de México, la opinión de un millar de encuestados indicó que los consumidores en el país son unos de los más abiertos con las empresas a nivel global:
57% compartiría su historial de compras y preferencias a cambio de una atención a cliente excepcional.
61% están felices de compartir su correo electrónico con las marcas; la media entre los consumidores globales es de 55%.
45% comparte su número de celular gustosamente, en contraste del 32% entre los otros países encuestados.
37% compartiría información sobre sus ingresos mensuales y 28% su ubicación en tiempo real, en contraste con la media global de 24% y 22%, respectivamente.
Los mexicanos muestran un sólida relación con marcas que les dan beneficios por su lealtad y preferencia —68% espera recibir alguna sorpresa, descuento o regalo; 48% cualquier otro tipo se servicios añadido—. Sin embargo, no dejan de darle relevancia a cómo y por qué utilizan la información que comparten: 56% espera que las marcas sean transparentes sobre cómo usan sus datos. La confianza y las experiencias de compra sin complicaciones son otros dos aspectos importantes. La encuesta indicó que 84% cortará cualquier relación con las empresas si utilizan sus datos sin su consentimiento, mientras que 49% dijo que las promociones, inconsistencies en tiendas y el portal en línea son una razón para no realizar la compra.
Por otro lado, la fuerte tendencia hacia la movilidad y el uso generalizado de redes sociales son un escenario que no puede dejarse de tomar en cuenta, sobre todo al considerar que un reporte de IAB México y Millward Brown aseguró que 92% de los encuestados en México considera que internet forma parte de su vida cotidiana y el 61% sigue al menos una marca en redes sociales para mantenerse actualizado de novedades, promociones y descuentos, y las opiniones de otros internautas.
Bajo esta línea, el social media es más que sólo un espacios para compartir selfies e instantes de su día a día, también es un frente más para la atención a cliente. Ahí, las marcas están siempre interactuando con las personas y tienen un medio para cumplir las expectativas de rapidez que exigen los consumidores mexicanos. De acuerdo al estudio de SAP, el 95% de los encuestados espera tener respuesta por parte de las marcas en al menos 24 horas, 69% en un plazo de tres horas o menos y 47% espera una respuesta en un rango de una hora. Esto los hace unos de los más demandantes a nivel global.
Desarrollar, mantener y mejorar la relación cliente-marca es un dilema para los negocios que están sumergidos en una gran cantidad de datos e inmediatez. Sin embargo, Andre Pereira, director regional de Marketing para Brasil y Latinoamérica de SAP Hybris, remarca que la comunicación es la clave para una relación exitosa. “Los consumidores alrededor del mundo han demostrado que, en una economía digital, el poder está en sus manos. Pero depende de las marcas forjar relaciones más sólidas. No importa cómo o cuándo interactúen con sus clientes, deben mostrarle que entienden qué es lo que desean. Cada interacción provee información, lo que debe ser utilizado para entregar un acercamiento más personal del servicio a cliente”, concluyó.
El año pasado, 50% de las empresas de servicios financieros dijeron que les preocupaba volverse obsoletas dentro de 3-5 años (5% más que el promedio mundial).
De acuerdo con la Delegación de la Canacar, se tienen más de 6 mil 500 unidades de 169 empresas afiliadas. Desde aquí se maneja 74% de la carga consolidada de la región y 9% del total nacional.
El cambio climático es uno de los mayores desafíos de nuestro tiempo, y requiere una respuesta colectiva y urgente. La modificación genética de plantas emerge como una opción atractiva y viable en la lucha contra el cambio climático, ofreciendo la posibilidad de aumentar la capacidad de captura de carbono de manera rentable y sostenible. A medida que la investigación avanza y se exploran nuevas tecnologías, es crucial mantener un enfoque integral y colaborativo para abordar este desafío global y proteger el futuro de nuestro planeta.
Just like that, no need to think about it, their whole family should know what happened yesterday, and they really all agree.Duan s doctor actually went to the province for a consultation.
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But this separation did not bring any happy expression to Du Heng.Fortunately, a piece of skin fell off and there was still a little bit of meat, but it was nothing serious.
If They are parents who care more. If they know the gender of the fetus, if something happens that they don t want to see, and they tell it out loudly, or others find out and report it, Xiao Liu s job will be over.It s bullshit to take a step back and enjoy the world, whether it s you or me.
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As long as their arms or legs hurt, they call our orthopedics department.I thought I might have heatstroke, so I drank a bottle of Huoxiang Zhengqi water.
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They pointed at Du Heng and slowed down again, passing them slowly.But in the past, the health center was rarely used once a year, so it didn t matter whether there were doctors from the imaging department or not.
As for the house door and the yard door, they were just wide open.Now he is really proud. Xiao Heng, I heard that Du Yihai came to invite you Yes, I was at work the day before yesterday, and he came right in.
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After Du Heng packed up, she finally got a sweet kiss.Of course, after working together for two or three years, we have heard some rumors.
Hello, teacher, do you have a question for me Doctor Du is really young and promising.What he was most worried about had happened. Intracranial hemorrhage Brother Fei, check the blood pressure.
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Yu. The nameplate at the door has not been put up yet.After what happened just now, the two of them could be considered comrades in arms , and they started chatting with each other while writing.
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But Du Heng knew that this girl s medical insurance must be purchased based on their school.
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Everyone picked up their mood and continued the work that was interrupted just now.It seemed to have no effect, and his personal condition was not good.
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As you know, they are different from us. Almost half of our land is abandoned now, but they are still planting.Du Heng thought for a moment and then prepared to state his thoughts directly, Director Xu, why don t you listen to my thoughts first Xu Pinglin gestured, Doctor Du, Cbd Gummies Detroit 35udixu F2vb please tell me.
This half of the clinic is entirely occupied by the Department of Traditional Chinese Medicine.He was the husband of the woman who had a difficult delivery last Monday.
My delivery was abnormal, but when I burned some paper, the paper flew into ashes.quality Looking at those cold machines and tubes in the photos, looking at those people who can t live or die, and can only wait for death in infinite fear, I m scared.
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Du Heng said without any nonsense, Leader, Wangjiazui No.She probably never said this. Du Heng looked pleased, as a child can teach.