En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.
Dicha encuesta recopiló estadísticas de más de tres mil personas en México, Colombia y Brasil, además de respuestas de 20 mil consumidores a nivel global para conocer cómo es la relación entre las marcas y sus clientes, poniendo énfasis en aspectos importantes sobre los datos, la privacidad y la atención.
En el caso de México, la opinión de un millar de encuestados indicó que los consumidores en el país son unos de los más abiertos con las empresas a nivel global:
57% compartiría su historial de compras y preferencias a cambio de una atención a cliente excepcional.
61% están felices de compartir su correo electrónico con las marcas; la media entre los consumidores globales es de 55%.
45% comparte su número de celular gustosamente, en contraste del 32% entre los otros países encuestados.
37% compartiría información sobre sus ingresos mensuales y 28% su ubicación en tiempo real, en contraste con la media global de 24% y 22%, respectivamente.
Los mexicanos muestran un sólida relación con marcas que les dan beneficios por su lealtad y preferencia —68% espera recibir alguna sorpresa, descuento o regalo; 48% cualquier otro tipo se servicios añadido—. Sin embargo, no dejan de darle relevancia a cómo y por qué utilizan la información que comparten: 56% espera que las marcas sean transparentes sobre cómo usan sus datos. La confianza y las experiencias de compra sin complicaciones son otros dos aspectos importantes. La encuesta indicó que 84% cortará cualquier relación con las empresas si utilizan sus datos sin su consentimiento, mientras que 49% dijo que las promociones, inconsistencies en tiendas y el portal en línea son una razón para no realizar la compra.
Por otro lado, la fuerte tendencia hacia la movilidad y el uso generalizado de redes sociales son un escenario que no puede dejarse de tomar en cuenta, sobre todo al considerar que un reporte de IAB México y Millward Brown aseguró que 92% de los encuestados en México considera que internet forma parte de su vida cotidiana y el 61% sigue al menos una marca en redes sociales para mantenerse actualizado de novedades, promociones y descuentos, y las opiniones de otros internautas.
Bajo esta línea, el social media es más que sólo un espacios para compartir selfies e instantes de su día a día, también es un frente más para la atención a cliente. Ahí, las marcas están siempre interactuando con las personas y tienen un medio para cumplir las expectativas de rapidez que exigen los consumidores mexicanos. De acuerdo al estudio de SAP, el 95% de los encuestados espera tener respuesta por parte de las marcas en al menos 24 horas, 69% en un plazo de tres horas o menos y 47% espera una respuesta en un rango de una hora. Esto los hace unos de los más demandantes a nivel global.
Desarrollar, mantener y mejorar la relación cliente-marca es un dilema para los negocios que están sumergidos en una gran cantidad de datos e inmediatez. Sin embargo, Andre Pereira, director regional de Marketing para Brasil y Latinoamérica de SAP Hybris, remarca que la comunicación es la clave para una relación exitosa. “Los consumidores alrededor del mundo han demostrado que, en una economía digital, el poder está en sus manos. Pero depende de las marcas forjar relaciones más sólidas. No importa cómo o cuándo interactúen con sus clientes, deben mostrarle que entienden qué es lo que desean. Cada interacción provee información, lo que debe ser utilizado para entregar un acercamiento más personal del servicio a cliente”, concluyó.
Un solo negocio puede tener diferentes buyer personas; esto quiere decir que el mensaje tendrá que irse adaptando al perfil y necesidades de cada comprador.
Inteligencia artificial que se aplica ya en México es capaz de mejorar en 35% la predicción sobre el comportamiento y efectividad que tendrá el nuevo trabajador.
La adopción estratégica de la inteligencia artificial en la fabricación puede ofrecer eficiencias significativas. Desde mejorar la seguridad hasta optimizar las cadenas de suministro, la IA está transformando la forma en que las empresas abordan los desafíos laborales y planifican su futuro. Los líderes de la industria deben estar preparados para abrazar esta revolución tecnológica y capitalizar las oportunidades que la IA presenta.
Crying, one came over to beg, although the previous incident, after the game between himself and An Rumiao, he had already made a so called reconciliation, but this Lin Haoming, if he didn t give him a little bit of trouble, he himself felt a little uncomfortable, let alone It is even more annoying to say that he has a confident appearance.
It s the right thing to do, but it s the chaos. The little marshal puts on the stance of attacking the city.The current king of the Qing Kingdom was a young man who had been underage for many years.
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While the Yue State was mobilizing its troops, it negotiated with Zhang Xin at the same time.It is convenient for accidents and decisive action, and it is also a deterrent.
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Lin Haoming laughed hotly and said, Few of the things he said are true.The blood dark forest could hear some nearby sounds , but even Lin Haoming could tell what it was.
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Da s residence. As the chief disciple of the academy, his status is aloof, and his residence is much larger than other senior brothers.Cultivation in this world means status , the future star who had finally taken a fancy to, almost put all the hopes of the whole family on him, how could he have an accident.
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Look at it too Lin Haoming sank into it immediately, and soon discovered that the jade slips were all records of Cui Changting s secret affairs, ranging from attacking himself to minor arrangements, and Cui Changting s secret affairs.You must know that Acv Szr9fw4m Fat the little bell itself is extremely heavy, and it cannot be knocked down with just a single blow.
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Even if he gave up, it is naturally impossible for anyone to fight for it.If he hadn t really bought a magic treasure of the same level as the little clock, he wouldn t have given it to him as a bonus.
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Lin, please follow me the bearded man said, leading Lin Haoming to the innermost place.This is spiritual jade And the quality is extremely high.
Wu Niu explained. Yuan Sha listened and looked at Wu Niu, with some playful smiles on the corners of his mouth, and said She slandered me behind Was Abnehmen Effektives Zt08b Funktioniert Fr Ernhrungstipps her back.After he communicated with the world, he had some other thoughts.
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In addition, there are some obviously more delicate boxes.Lin Haoming knew what the previous world was like, but having so few people is really a small accumulation of power, so Lin Haoming arrived at the cave and directly chopped off the mushroom.
Not only did he go to the fortress and the wharf in the west of the lake, but he also took people directly to Wulong Mountain a few days later.The medicine was delivered and returned from inside.
Yes, Che Mingzhi came to invite Lin Haoming to attend according to his father s order, but Lin Haoming did not go.Regarding this point, Lin Haoming just smiled, and at this juncture, Lin Bertinellis To Weight Loss Valerie Lean Qxw7j49 From Screen Haoming believed that even a fool would not be able to fight at this moment.
The sadness in her beautiful eyes is even more pitiful.Of course, Lin Haoming said that if the people who come there are only people from the inner sea, and no other people in the world of the seventh level arena, everyone is just the plaything of these so called gods, and even explicitly said, no Gambling equipment.
En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.