Consumidores mexicanos: Compartir datos pero exigir comunicación ágil y documentada

En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.

Dicha encuesta recopiló estadísticas de más de tres mil personas en México, Colombia y Brasil, además de respuestas de 20 mil consumidores a nivel global para conocer cómo es la relación entre las marcas y sus clientes, poniendo énfasis en aspectos importantes sobre los datos, la privacidad y la atención.

En el caso de México, la opinión de un millar de encuestados indicó que los consumidores en el país son unos de los más abiertos con las empresas a nivel global:

  • 57% compartiría su historial de compras y preferencias a cambio de una atención a cliente excepcional.
  • 61% están felices de compartir su correo electrónico con las marcas; la media entre los consumidores globales es de 55%.
  • 45% comparte su número de celular gustosamente, en contraste del 32% entre los otros países encuestados.
  • 37% compartiría información sobre sus ingresos mensuales y 28% su ubicación en tiempo real, en contraste con la media global de 24% y 22%, respectivamente.

Los mexicanos muestran un sólida relación con marcas que les dan beneficios por su lealtad y preferencia —68% espera recibir alguna sorpresa, descuento o regalo; 48% cualquier otro tipo se servicios añadido—. Sin embargo, no dejan de darle relevancia a cómo y por qué utilizan la información que comparten: 56% espera que las marcas sean transparentes sobre cómo usan sus datos. La confianza y las experiencias de compra sin complicaciones son otros dos aspectos importantes. La encuesta indicó que 84% cortará cualquier relación con las empresas si utilizan sus datos sin su consentimiento, mientras que 49% dijo que las promociones, inconsistencies en tiendas y el portal en línea son una razón para no realizar la compra.

Por otro lado, la fuerte tendencia hacia la movilidad y el uso generalizado de redes sociales son un escenario que no puede dejarse de tomar en cuenta, sobre todo al considerar que un reporte de IAB México y Millward Brown aseguró que 92% de los encuestados en México considera que internet forma parte de su vida cotidiana y el 61% sigue al menos una marca en redes sociales para mantenerse actualizado de novedades, promociones y descuentos, y las opiniones de otros internautas.

Bajo esta línea, el social media es más que sólo un espacios para compartir selfies e instantes de su día a día, también es un frente más para la atención a cliente. Ahí, las marcas están siempre interactuando con las personas y tienen un medio para cumplir las expectativas de rapidez que exigen los consumidores mexicanos. De acuerdo al estudio de SAP, el 95% de los encuestados espera tener respuesta por parte de las marcas en al menos 24 horas, 69% en un plazo de tres horas o menos y 47% espera una respuesta en un rango de una hora. Esto los hace unos de los más demandantes a nivel global.

Desarrollar, mantener y mejorar la relación cliente-marca es un dilema para los negocios que están sumergidos en una gran cantidad de datos e inmediatez. Sin embargo, Andre Pereira, director regional de Marketing para Brasil y Latinoamérica de SAP Hybris, remarca que la comunicación es la clave para una relación exitosa. “Los consumidores alrededor del mundo han demostrado que, en una economía digital, el poder está en sus manos. Pero depende de las marcas forjar relaciones más sólidas. No importa cómo o cuándo interactúen con sus clientes, deben mostrarle que entienden qué es lo que desean. Cada interacción provee información, lo que debe ser utilizado para entregar un acercamiento más personal del servicio a cliente”, concluyó.

 

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Yu Wang was a little surprised.What is the relationship between the prince and Uncle Ping Yuan Xu Qi an asked.

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Little, he was seriously injured in the backlash.As soon as the Houtuyin and the tree of life came out, they immediately flew into the big formation, playing the role of the Yellow Emperor and the Qingdi in charge of the formation.The people who came were all at the peak of the Nascent Soul, and they faintly communicated with each other to form a powerful Simpli Health ACV Keto Gummies: Combining Health and Ketosis and mysterious formation to lock everyone.

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After arranging the three of Wu Yuan, Xu Yang sighed deeply.Three months later, a powerful spiritual pressure erupted from the place where the two retreated, and Qingfeng Patriarch broke through the barrier, and advanced half a step to the realm of transforming gods, one step closer to breaking through the realm of transforming gods.

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Ancestor Agate and Jin Shengtian were overjoyed, just now Xu Yang was standing in front, they didn t bear much pressure, they only suffered some minor injuries, the formation was broken, they quickly came out of the formation, and hit the seriously injured four They are from the same sect, and immediately Turmeric and Apple Cider Vinegar for Weight Loss: The Ultimate 2025 Guide put the four of them at a disadvantage.

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As for the origin of the Tianzhu Sword, it is even more astonishing.Then Xu Yang sensed something again.He waved his hand and released a water mirror, only to see a sword shadow imprinted on the center of Yuanshen s brow, which looked exactly like Zhu Tianjian.

The Reiatsu came out.Xu Yang looked at it carefully for a while, and his face was both happy and surprised.