En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.
Dicha encuesta recopiló estadísticas de más de tres mil personas en México, Colombia y Brasil, además de respuestas de 20 mil consumidores a nivel global para conocer cómo es la relación entre las marcas y sus clientes, poniendo énfasis en aspectos importantes sobre los datos, la privacidad y la atención.
En el caso de México, la opinión de un millar de encuestados indicó que los consumidores en el país son unos de los más abiertos con las empresas a nivel global:
57% compartiría su historial de compras y preferencias a cambio de una atención a cliente excepcional.
61% están felices de compartir su correo electrónico con las marcas; la media entre los consumidores globales es de 55%.
45% comparte su número de celular gustosamente, en contraste del 32% entre los otros países encuestados.
37% compartiría información sobre sus ingresos mensuales y 28% su ubicación en tiempo real, en contraste con la media global de 24% y 22%, respectivamente.
Los mexicanos muestran un sólida relación con marcas que les dan beneficios por su lealtad y preferencia —68% espera recibir alguna sorpresa, descuento o regalo; 48% cualquier otro tipo se servicios añadido—. Sin embargo, no dejan de darle relevancia a cómo y por qué utilizan la información que comparten: 56% espera que las marcas sean transparentes sobre cómo usan sus datos. La confianza y las experiencias de compra sin complicaciones son otros dos aspectos importantes. La encuesta indicó que 84% cortará cualquier relación con las empresas si utilizan sus datos sin su consentimiento, mientras que 49% dijo que las promociones, inconsistencies en tiendas y el portal en línea son una razón para no realizar la compra.
Por otro lado, la fuerte tendencia hacia la movilidad y el uso generalizado de redes sociales son un escenario que no puede dejarse de tomar en cuenta, sobre todo al considerar que un reporte de IAB México y Millward Brown aseguró que 92% de los encuestados en México considera que internet forma parte de su vida cotidiana y el 61% sigue al menos una marca en redes sociales para mantenerse actualizado de novedades, promociones y descuentos, y las opiniones de otros internautas.
Bajo esta línea, el social media es más que sólo un espacios para compartir selfies e instantes de su día a día, también es un frente más para la atención a cliente. Ahí, las marcas están siempre interactuando con las personas y tienen un medio para cumplir las expectativas de rapidez que exigen los consumidores mexicanos. De acuerdo al estudio de SAP, el 95% de los encuestados espera tener respuesta por parte de las marcas en al menos 24 horas, 69% en un plazo de tres horas o menos y 47% espera una respuesta en un rango de una hora. Esto los hace unos de los más demandantes a nivel global.
Desarrollar, mantener y mejorar la relación cliente-marca es un dilema para los negocios que están sumergidos en una gran cantidad de datos e inmediatez. Sin embargo, Andre Pereira, director regional de Marketing para Brasil y Latinoamérica de SAP Hybris, remarca que la comunicación es la clave para una relación exitosa. “Los consumidores alrededor del mundo han demostrado que, en una economía digital, el poder está en sus manos. Pero depende de las marcas forjar relaciones más sólidas. No importa cómo o cuándo interactúen con sus clientes, deben mostrarle que entienden qué es lo que desean. Cada interacción provee información, lo que debe ser utilizado para entregar un acercamiento más personal del servicio a cliente”, concluyó.
Logiety construyó su plataforma en IBM Cloud con la ayuda del Global Entrepreneur Program, que provee a las startups acceso a distintos recursos como créditos para la nube de IBM, soporte técnico y mentoría de negocios.
A través de geolocalización las compañías han logrado atraer un mayor número de clientes, potencializar ventas y desarrollar nuevos modelos de negocio.
Tecnología de información ayuda al sector de hospitalidad a construir un programa de lealtad relevante y personalizado que beneficie al cliente y reduzca costos de mantenimiento para la compañía.
As long as she dies once, one of her tails will be broken.Meng Jingzhe s heart thumped, and he used the Dragon Chanting Sword Art with all his strength.
Her whole makeup is grand and solemn, as if she just participated in some important ceremony.level of professor.With such a mood, she had a scrutiny attitude until the beginning of the class.
In the final analysis, all this is to invite you into the urn.Fortunately, I was vigilant, so Xu Qi an let out a sigh of relief, feeling a little scared.
The little monk in the blue robe said loudly.Heng Yuan and Du er looked at each other with solemn eyes.But before he took two steps into the mountain, he heard a slight sound behind him.
Xu Qi an complained to her, and seeing that the sky was already bright, he said in a deep voice I m going out to do errands, so you should rest well
Xu Mansion, inner hall.Wearing a pink dress, Xu Lingyue walked into the living room with the big maid beside her, stepping on tiny lotus leaves.Yerren Island, the Queen of Pearl who had just returned to the settlement of the ethnic group from Yushui, suddenly felt heart palpitations for no reason.
Salun Agu pulled out his magic whip, wrapped it around Irbu and Uda Pagoda, turned into black light and escaped into the distance.He recognized himself at a glance, which probably meant that he had already seen his profile.
The book of war was written by Duke Wei, and you are using your hand to suppress Pei Man Xilou Huaiqing drank his tea and glanced at his stupid younger sister who was getting more and more unable to control his emotions.Now that he is full of energy, he has all kinds of spells at his fingertips.
Meng Jingzhe knew that he had misunderstood, so he didn t explain.Meng Jingzhe immediately thought of the Ye family, the power that the Ye family obtained was beauty.
This was originally a small thought of his.But since Senior Brother Sun also came so early.The appearance of lack of interest.There was a new situation at Wenhui.
Meng Jingzhe had never seen such a grand scene, he just felt that it was not an exaggeration to say that this place was a fairy palace.Meng Jingzhe said.Although the evil god was powerful before, he was not as frightened Porn Induced Erectile Dysfunction Condom Full Body CBD Gummies for ED: Comprehensive Review and Analysis as he was at this moment, and he understood that the evil god must have given up something to become like this.
Wait until the Buddha completely replaces the way of heaven , becoming the will of the Kyushu world and gaining greater authority, He will be able to give the monks of the Buddhist system eternal life.What s wrong with me using your yin and yang value I am you.
Now that Meng Jingzhe was chattering in his ears, he just wanted to shut Meng Jingzhe s mouth.Overseas, return to the ruins.In the center of the island, which is comparable to a small land, the black hole that swallows everything has gradually weakened its suction in the past three days and began to converge.
The sun rises in the east, the moon rises in the west, yin and yang are long and short, and they always follow each other.One, one product The faces of the three Bodhisattvas of Buddhism changed slightly.
But Du Heng directly looked away and looked at each other.The child disagreed and said that he did not believe him, so he left home directly.
So the only ones who can be sent out for training and learning are the attending doctors.Hey Eh Two different tones, one soft and one heavy, sounded at the same time.
can already be carried out in advance. The third news was a big headache for Du Heng.Du Heng gritted his teeth as he watched. Dean, do we need to do a biopsy Let s do it, the possibility of malignancy is too high.
Du Heng was suddenly surprised and asked quickly, Has the doctor prescribed any medicine Have you drank it Du Heng s startled April Ryan Weight Loss Total Keto Health Gummies: Pros and Cons look shocked everyone.She was getting married. After getting married, she began to think about having children.
When they were far away, Yu Haiting lowered his voice and said, Dean, Secretary Lu didn t lie.Lawyer Zhou was in a very good mood, and every word he spoke was like singing.
Du gave you. If it weren t for Dr. Du, you would He was sent to a mental hospital. Guan Bo s reaction was a bit slow, and it took him three or four seconds to realize what his mother meant.But at the same time, because of the large amount of drugs he took, although he still had male marks, he still had male marks.
It feels like his head is empty.
This is a normal reaction. Du Heng nodded, Dr. Guan s previous condition was an agitated psychosis, which was very harmful to the body.These people regularly had experts from the health care team help check their bodies, and it was not his turn to ask questions.
After that, the three of them returned to the office, and the patient was stunned for a moment.Do you think Liang Lihai can handle it Even if I can bear it, I can t do it.
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Da Bupleurum Decoction is the best solution. I think the core formula is a feasible plan.It s just that my brother is a farmer and has never studied much since he was a child.
Director Qiu. Du Heng s voice turned cold. Qiu Pingzhen, who was standing between the two women, responded quickly, Dean.And after infertility is treated and pregnancy is successful, patients will directly choose your hospital as the hospital for delivery out of trust.
If your daughter had not left, that guy would be your son in law now.As long as I submit an application here, they will help you go through the transfer procedures as quickly as possible.
If you really want to change the dilemma of traditional Chinese medicine, you can solve most of the obstacles to development by starting from two aspects.I m sure the final result will satisfy me and them as well.
Lu Guangying understands this. But Du Heng is coming with the general trend now.At that time, Qin Hu felt like five thunders were striking his head.
If your research on this topic yields results, then Your teacher will be the biggest beneficiary.However, as soon as he finished acting coquettishly, he saw Du Heng s mouth full of blisters and his lower lip that had turned outwards.
After one to two months, the entire digestive system is still perfecting and adapting.Du Heng jumped angrily and wanted to enter through the small door next to him, but found that the small door was also locked from the inside.
You are really Paula Deen Keto Gummies: The Secret Ingredient to Her Weight Loss? Keto Diet Stool brave for a master of art. Du Heng smiled bitterly.Half a year later, he suddenly announced that he could complete the direct surgery for cavernous sinus failure , which directly pushed that guy to the position of genius in neurosurgery.
If you don t listen to advice, then you have to prepare for amputation.Cao s eyeballs are colored, they should be Is it black What is aggressive This is called aggressive.
Can Du Heng refuse Of course I won t refuse. Even if they didn t ask for it, Du Heng would mention it, just like yesterday.Hmm Eh In an instant, the patient s action attracted everyone s eyes and attention.
The love saving Arhat pondered for a moment The poor monk has one more condition.Nalan Tianlu was decapitated by Wei Yuan, and Yuanshen was taken away by Du Er Luohan with a golden bowl.
In the same realm, no one can kill an Arhat who saves love.If a son wants to inherit his father s property, he has to kill his father.
The Dongfang sisters led the disciples of the East China Sea Dragon Palace and entered the pagoda.For more than half Shark Tank BHB Keto: The Fat-Burning Supplement How To Explain Keto Diet a month, I sent people to search everywhere, but I still haven t found her whereabouts
Chai Xing er was full of worry.Li Lingsu asked Xing er, don t you think there is anything unreasonable about this matter Chai Xing er said calmly When he came out of Chai s residence that day, I also stopped him.
Not long after, another dragon energy host appeared within his sensing range.No wonder, the younger generation and your wife are really talented and beautiful.
If he enters the tower, I can suppress him.Ta Ling said.As for how we search for that kid, on the one hand, we monitor the people of the Gongsun family.
The temper of the angry personality is more difficult to provoke What Is The Difference Between The Carnivore Diet And Keto 2025’s Top 5 Apple Cider Vinegar Weight Loss Misconceptions to Avoid than the original version of the national teacher, irritable and easy to face, if he hadn t admitted his mistake just now, he might have been She flew out with a sword.As for Chu Caiwei and Zhong Li, the former is lively and cute with big eyes, while the latter is scruffy, but occasionally reveals the tip of the iceberg facial features It can be concluded that she is an excellent beauty.
Now there is no restriction, but you are no longer in the capital.Mu Nanzhi s expression was reserved, and it was impossible to see whether she was satisfied or not.
En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.