En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.
Dicha encuesta recopiló estadísticas de más de tres mil personas en México, Colombia y Brasil, además de respuestas de 20 mil consumidores a nivel global para conocer cómo es la relación entre las marcas y sus clientes, poniendo énfasis en aspectos importantes sobre los datos, la privacidad y la atención.
En el caso de México, la opinión de un millar de encuestados indicó que los consumidores en el país son unos de los más abiertos con las empresas a nivel global:
57% compartiría su historial de compras y preferencias a cambio de una atención a cliente excepcional.
61% están felices de compartir su correo electrónico con las marcas; la media entre los consumidores globales es de 55%.
45% comparte su número de celular gustosamente, en contraste del 32% entre los otros países encuestados.
37% compartiría información sobre sus ingresos mensuales y 28% su ubicación en tiempo real, en contraste con la media global de 24% y 22%, respectivamente.
Los mexicanos muestran un sólida relación con marcas que les dan beneficios por su lealtad y preferencia —68% espera recibir alguna sorpresa, descuento o regalo; 48% cualquier otro tipo se servicios añadido—. Sin embargo, no dejan de darle relevancia a cómo y por qué utilizan la información que comparten: 56% espera que las marcas sean transparentes sobre cómo usan sus datos. La confianza y las experiencias de compra sin complicaciones son otros dos aspectos importantes. La encuesta indicó que 84% cortará cualquier relación con las empresas si utilizan sus datos sin su consentimiento, mientras que 49% dijo que las promociones, inconsistencies en tiendas y el portal en línea son una razón para no realizar la compra.
Por otro lado, la fuerte tendencia hacia la movilidad y el uso generalizado de redes sociales son un escenario que no puede dejarse de tomar en cuenta, sobre todo al considerar que un reporte de IAB México y Millward Brown aseguró que 92% de los encuestados en México considera que internet forma parte de su vida cotidiana y el 61% sigue al menos una marca en redes sociales para mantenerse actualizado de novedades, promociones y descuentos, y las opiniones de otros internautas.
Bajo esta línea, el social media es más que sólo un espacios para compartir selfies e instantes de su día a día, también es un frente más para la atención a cliente. Ahí, las marcas están siempre interactuando con las personas y tienen un medio para cumplir las expectativas de rapidez que exigen los consumidores mexicanos. De acuerdo al estudio de SAP, el 95% de los encuestados espera tener respuesta por parte de las marcas en al menos 24 horas, 69% en un plazo de tres horas o menos y 47% espera una respuesta en un rango de una hora. Esto los hace unos de los más demandantes a nivel global.
Desarrollar, mantener y mejorar la relación cliente-marca es un dilema para los negocios que están sumergidos en una gran cantidad de datos e inmediatez. Sin embargo, Andre Pereira, director regional de Marketing para Brasil y Latinoamérica de SAP Hybris, remarca que la comunicación es la clave para una relación exitosa. “Los consumidores alrededor del mundo han demostrado que, en una economía digital, el poder está en sus manos. Pero depende de las marcas forjar relaciones más sólidas. No importa cómo o cuándo interactúen con sus clientes, deben mostrarle que entienden qué es lo que desean. Cada interacción provee información, lo que debe ser utilizado para entregar un acercamiento más personal del servicio a cliente”, concluyó.
El peor sabotaje que le puedes hacer a tus finanzas es tener gastos hormiga y no ser consciente de ellos. Te recomendamos usar una app: Todos estamos pegados al celular y qué mejor que usarlo para controlar mejor nuestro dinero.
Un solo negocio puede tener diferentes buyer personas; esto quiere decir que el mensaje tendrá que irse adaptando al perfil y necesidades de cada comprador.
As the King of Three Stars and a young genius of Jin Yu Country, he has never been ridiculed like this.However, facing such a The Impact of CBD Gummies on Prostate Health
terrifying fist and forty nine golden swords, Lin Xuan just gently stretched out his palm and grabbed it forward.
It s not that simple, the way you look at Murong Qingcheng, it s definitely not as simple as an ordinary fellow.Xia s birthday, not to find trouble. It s just that some flies are Chill Out, Trim Down: Winter Exercises to Target Lower Belly Fat
really annoying, jumping around in front of me non stop.
But who would have thought that Lin Xuan quickly let them know what ignorance is.The gray clothed old man nodded, and he also decided to give it a try.
These people waved their hands, and those people who were waiting in the distance also flew over.When they saw Elder Bai, they frowned. Elder Bai, what do you mean Do you want to take care of this matter Elder Bai said, you can t kill this Mr.
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of them and the horrible aura.Lin Xuan was taken aback, the void he was in was instantly shattered, is he dead Everyone is looking forward to it, boom In the shattered void, a pagoda emerged, shaking, Lin Xuan walked out from it with a gloomy expression.
Lin Xuan stood with his hands behind his back, looking at the three broken swords, with a piercing brilliance in his eyes.Only Lin Xuan was left, and Young Master Xiaoyao who was kneeling beside him.
It seems that we all underestimated him. One of the great saints sighed, and the other said, fortunately, the swallowing jar has not escaped, we will suppress it first, unless he does not come out for a lifetime, If it doesn t work, we will concentrate on cracking the Sky Swallowing Crown and Reviews of Active Keto Gummies: Unlocking the Secrets to a Slimmer, Healthier You
remove the sealed soul on it.
After Jin Wuhao, several people took action. of Yunfei.Xiaobai said I m hungry, hurry to find the baby, Lin Xuan smiled You are a little suffocated, and then he left here.
Roar The strange beasts next to them also let out uneasy roars, and each of them became violent.They quickly condensed to form a starry sky map. A terrifying breath erupted, and everyone was terrified.
Lin Haoming just smiled and said This treasure is obviously a magic sword.When they had been fighting for about two hours, suddenly those treants stopped moving without any warning.
And this person s Strength, I m afraid you and I can only barely maintain our invincibility together Pan Qi said quietly.After entering the red haired forest, it was safe to fly in the woods during the day, after all, the Lose Weight Effortlessly with Phentermine: No Exercise Required
tree worms did not come out during the day, and there were only some ordinary desolate beasts, which did not pose much threat to the two of them.
Update as soon as possible. A few old devils are gambling with Lin Haoming, and Lin Haoming quickly recovers his mana and lost divine sense.It wanted to break the chains made of Tiangang silver Navigating Weight Loss After Surgical Menopause: Tips and Strategies
sand by relying on the body, but as soon as the chains touched the opponent.
More importantly, this girl has a rare blood phoenix body.At least half of the monks of the Heavenly Demon Sect are gathered under his command, and the supernatural powers of the King Haixiao are even more unpredictable, SomaLeaf Diet CBD Review: Lose Weight and Drop Stubborn Belly Fat?
and even the Great Heavenly Demon himself failed to kill him.
In order to warm up the final auction, Tianmomen also spent a lot of thought, holding several auctions specifically for monks in the Foundation Lainey Wilson Weight Loss Journey: 4 Key Habits She Adopted Before Christmas
Establishment Stage and Golden Core Stage, and many people who came here to try their luck also participated in these auctions.They are just to express their hearts, and I hope fellow daoist Lin will not see outsiders.
However, Lin Haoming recovered, but Shu Yue and Xiao Jiuchang seemed to have lost control.If it is to be planted, it must be planted on the body of a living being who has at least The Ultimate 2025 Menopause Weight Loss Plan: 5 Expert Tips
reached the state of turning into a god, and this The higher the cultivation base of the creature, the stronger the blood, the more fruits it will bear, and the shorter the time it takes What, there is such a thing, wouldn t it cause countless killings just to get this thing Lin Haoming said unexpectedly.
If they lose, then our entire Falun Temple will be moved from Falun Mountain, and Falun Mountain will also be given up.just leave. Do you Lin Daoyou plan to leave now Pu Xing asked.
The same white light covered the treasure chest. When the white light dissipated, several golden feathers lay quietly in front of him.
Hmph, if that mysterious strongman is here, these people wouldn t dare to do that.In front, Lin Xuan frowned, he could naturally sense the people following behind.
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wants to slaughter it well.
But Lin Xuan looked indifferent, he was not even afraid of such a powerful existence as Tian Youque, let alone these people from the God of War Palace.In an instant, several screams sounded, and several five layer Venerables couldn t escape at all, and were pierced by those demons in an instant.
Everyone knows that birth, old age, sickness and death are the way of heaven and cannot be reversed.Seeing the warriors from the Shen family leave, the warriors around seemed to be dreaming.
Young master, is this true You have really become the king.Therefore, they looked forward Transform Your Health: Apple Cider to Lose Weight
with fiery eyes. The owner of Xia Zhuang was also shocked, and there was a burst of ecstasy in his heart.
However, the two of them controlled the King s Killing Formation, overcame thorns and thorns all the way, tore through the thick fog, and walked quickly towards the inside.At Best CBD Gummies for Constipation: Natural Relief for a Comfortable Life
that time, it is a trivial matter to be beheaded by the opponent.
And in this magic pit, there is a very huge spirit boat called the Black Earth.What s going on Did I really absorb the sub shen crystal But it shouldn t be.
Hearing this, many people nodded in agreement, because only this method can make sense.The dark red dragon also snorted coldly Hey, unexpectedly there are reinforcements coming.
En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.