En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.
Dicha encuesta recopiló estadísticas de más de tres mil personas en México, Colombia y Brasil, además de respuestas de 20 mil consumidores a nivel global para conocer cómo es la relación entre las marcas y sus clientes, poniendo énfasis en aspectos importantes sobre los datos, la privacidad y la atención.
En el caso de México, la opinión de un millar de encuestados indicó que los consumidores en el país son unos de los más abiertos con las empresas a nivel global:
57% compartiría su historial de compras y preferencias a cambio de una atención a cliente excepcional.
61% están felices de compartir su correo electrónico con las marcas; la media entre los consumidores globales es de 55%.
45% comparte su número de celular gustosamente, en contraste del 32% entre los otros países encuestados.
37% compartiría información sobre sus ingresos mensuales y 28% su ubicación en tiempo real, en contraste con la media global de 24% y 22%, respectivamente.
Los mexicanos muestran un sólida relación con marcas que les dan beneficios por su lealtad y preferencia —68% espera recibir alguna sorpresa, descuento o regalo; 48% cualquier otro tipo se servicios añadido—. Sin embargo, no dejan de darle relevancia a cómo y por qué utilizan la información que comparten: 56% espera que las marcas sean transparentes sobre cómo usan sus datos. La confianza y las experiencias de compra sin complicaciones son otros dos aspectos importantes. La encuesta indicó que 84% cortará cualquier relación con las empresas si utilizan sus datos sin su consentimiento, mientras que 49% dijo que las promociones, inconsistencies en tiendas y el portal en línea son una razón para no realizar la compra.
Por otro lado, la fuerte tendencia hacia la movilidad y el uso generalizado de redes sociales son un escenario que no puede dejarse de tomar en cuenta, sobre todo al considerar que un reporte de IAB México y Millward Brown aseguró que 92% de los encuestados en México considera que internet forma parte de su vida cotidiana y el 61% sigue al menos una marca en redes sociales para mantenerse actualizado de novedades, promociones y descuentos, y las opiniones de otros internautas.
Bajo esta línea, el social media es más que sólo un espacios para compartir selfies e instantes de su día a día, también es un frente más para la atención a cliente. Ahí, las marcas están siempre interactuando con las personas y tienen un medio para cumplir las expectativas de rapidez que exigen los consumidores mexicanos. De acuerdo al estudio de SAP, el 95% de los encuestados espera tener respuesta por parte de las marcas en al menos 24 horas, 69% en un plazo de tres horas o menos y 47% espera una respuesta en un rango de una hora. Esto los hace unos de los más demandantes a nivel global.
Desarrollar, mantener y mejorar la relación cliente-marca es un dilema para los negocios que están sumergidos en una gran cantidad de datos e inmediatez. Sin embargo, Andre Pereira, director regional de Marketing para Brasil y Latinoamérica de SAP Hybris, remarca que la comunicación es la clave para una relación exitosa. “Los consumidores alrededor del mundo han demostrado que, en una economía digital, el poder está en sus manos. Pero depende de las marcas forjar relaciones más sólidas. No importa cómo o cuándo interactúen con sus clientes, deben mostrarle que entienden qué es lo que desean. Cada interacción provee información, lo que debe ser utilizado para entregar un acercamiento más personal del servicio a cliente”, concluyó.
A través de estas apps los usuarios de GM México tienen acceso remoto a la info de sus vehículos mediante sus smartphones con el mismo usuario y contraseña del Centro de Propietarios.
En esta temporada alta, los minoristas deben estar preparados para enfrentar el desafío de los paquetes perdidos con estrategias efectivas. Implementar soluciones como el seguimiento detallado de pedidos, la cadena de custodia fotográfica, y opciones de entrega seguras puede minimizar el impacto financiero y mantener la fidelidad del cliente.
El almacenamiento por contrato combina la rentabilidad del almacenamiento público con servicios mejorados y seguridad exclusiva. Sin embargo, antes de firmar, las organizaciones deben evaluar todas las opciones para asegurarse de que este tipo de almacenamiento cumpla con sus objetivos y prioridades. La elección correcta garantizará la eficiencia y el éxito en las operaciones de su negocio industrial.
Los clientes exigen entregas rápidas, seguimiento en tiempo real y un servicio impecable.
Asegúrate de que la última milla de tu cadena de suministro sea un punto fuerte, no una debilidad en tu empresa.
Yu Haiting is very interested in making traditional Chinese medicine pills, and the health center is particularly quiet today, so he has been helping Du Heng make them.He felt uncomfortable holding Du Heng s hand, so he quickly squeezed his hands together.
He was so angry that he ignored it. Now he turned around and saw all the patients nearby turning to look at them, and he felt panicked.Pocket money if the labor force is insufficient and Mit Reis abnehmen: Ist das eine effektive Methode? Flours Keto Diet the amount of apricots is small, the young people in the family will not appreciate the hard money of selling apricots for three melons and two dates, so the elderly people in the family will take out the apricot flesh and dry it to make apricot skins, and give the almonds to the children They ate.
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Du. Doctor Hou didn t think much, turned around and took Du Heng with him.Wang Shuqiu asked casually, How much is it One hundred thousand.
Looking at the driver s eyes that kept turning red, Du Heng was afraid that if he got out of the car, the driver would take out a wrench.Oh, let s go. Du Heng walked out of the office mechanically.
She recovered in one night. At this point, Du Heng stopped talking.Now Du Heng s visit to the Department of Digestion is almost like coming to his own home.
eating. Du Heng rolled his eyes, Otherwise, after you get up during the day, come to me in the health center, and I will arrange a place for you.Wang Shuqiu glanced at Du Heng again, walked out of the gate without any hesitation, and suddenly turned back after taking two steps.
Du Heng thought for a while and asked, Why did you check the allergens Is it because of allergies No, I just went to check it out.There was a loud roar, and no one had been seen for such a long time.
The prescribed working hours for outpatient clinics and wards in the province are 7 30 and 8 30, but in fact, at 7 30, the outpatient staff leave for the outpatient building for those staying in the wards, the nurses have already started to take over the shift, and the doctor in charge of the bed has already started.
When the two waiters went down with the tray, Yu Liao and Yan er were also returning to the room, and the room seemed to become narrower for a while.Really.As she spoke, she paused for a moment and smiled at her before continuing, I followed my brother to get rid of evil spirits, but I didn t help the first time.
Qin Su only nodded slightly when he heard the words.Everyone has the habit of breathing, walking, running.
Just thinking like this, there were some slight voices of dispute from outside.She was so frightened that she immediately covered her mouth, held her breath and moved to the depths of the screen.
Seeing that the eyes of the three people are all focused on him, especially the eyes of the younger junior sister are particularly looking forward to.Tan Su just chuckled when he heard the words, gathered his spiritual power again and swept over the swarming disciples before Shark Tank and Keto BHB: Effective Combinations Keto Homophone City saying Yes, out of respect, I will definitely not let you do nine tricks like before.
My teacher will tell you to go.I advise you, master, to stop talking now.Chen Xiwei gradually suppressed her tears under her words, and after wiping away the tears, there seemed to be more firmness in her eyes.
The reddish halo of spiritual power on the white jade fan stopped fluctuating when his fingers were about to get close, and the corners of his lips were slightly pursed, and he directly closed the white jade fan in his hand for her.Teenagers in this period, they are almost the same every day.
Shan Wan stepped forward and saluted her respectfully, Yu Liao casually raised her hand to signal her to straighten up, and swept her After taking a look, she said, Where s your master The three sessions in the venue should be coming to an end.Tsk, he had seen the spiritual power he used on Chen Yuanwai before, and it turned out to be a rare spiritual power gathered into mutant vines.
Smiling, she turned to Keto Diet Book Online Top 10 Keto Foods to Add to Your Shopping List for Optimal Weight Loss Yan er and said, Didn t Yan er want to make new clothes, there must be clothes you like here.The reason why Tan Su didn t ask this question was because he needed to rely on natural forces to cultivate his spiritual power, but these two were there with the purpose of becoming inner disciples of Wugou Mountain.
When the moon is full, the rotten incense will lead the way, and the gate of ghosts will open.Seeing Tan Su s seriousness, she thought about the battle between the two in the previous life.
tired.She simply spread it on the table, With his chin resting on the back of his hand, he raised his head and muttered in the direction of Master Then Master, come back quickly, and I will go to Zuixian Tower with the elder brother s sisters later.Then Bi Tan Su looked directly into her inquiring eyes, and responded again in his heart The way of 10 Credible Tea to Lose Belly Fat Varieties for a New You in 2025 Are Boiled Potatoes Good For Weight Loss ruthlessness is willing to enter for you, Master.
The woman moved her body with a little trouble, and slowly turned to the edge of the Kang.Fortunately, as soon as Wu Buwei left, Li Nating came in, Dean, we don t have enough beds, and we can t accept hospitalized patients for the time being.
Du Heng felt a little proud as he looked at Wu Buwei, who was becoming more and more skillful.Qualification. Du Heng glanced coldly, and his anger immediately came up, Shut up.
But now she gets a 580, which is definitely an accident.When it comes to the efficacy of CBD Gummies for ED Reviews: A Critical Look at Top Products Best Restaurants Sydney Cbd ginseng, everyone may be able to answer it immediately, but for this prescription, there are herbal medicines, insect medicines, and mineral medicines, and their reserves really don t have enough.
However, Du Heng didn t look at Wei Kaida, he still lowered his head and said, It s impossible.Jin Zan laughed and said, But I can t do it today, the old director wants to treat me.
Is there anyone in the world who knows how to investigate cases better than me Xu Qi an felt that this female ghost had no eyes.Huh.Xu Qi an let out a foul breath, returned to the table, sat drinking tea, and waited for the effect of the illusion to end.
Apparently, the Yunzhou officials came to order the arrest of Yang Chuannan last night.Concubine Chen Guifei was annoyed and funny How old you are, you still look like a child.
Henghui is indeed dead.He died a year ago. The only survivors are walking corpses.He has been liberated.A bitter battle that lasted for several years severely damaged the strength of the Dafeng army and was unable to suppress the bandits.
He listened intently for a moment, and said with relief, Your Excellency, you don t have to rush like this.
En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.