Por Renato Pelissaro, director de Marketing de PayPal LatAm.
Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.
Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?
Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.
El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea, y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.
Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.
Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.
Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.
Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.
Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.
A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.
A medida que el panorama de la PI continúa evolucionando en el contexto de la IA y los macrodatos, es fundamental que las empresas estén preparadas para adaptarse y desarrollar estrategias ágiles y proactivas para proteger sus activos y mantener su ventaja competitiva en un mundo impulsado por la tecnología.
Desarrollar, mantener y mejorar la relación cliente-marca es un dilema para los negocios que están sumergidos en una gran cantidad de datos e inmediatez.
The young man in black
Luo Chen held his chin and pondered for a while, then stopped, looked at Yun Mo and said You ask the painter to draw a portrait of that person based on Cao Yun s description, and then the Intelligence Hall takes the portrait to find the person.After Nangong Dao thanked Luo Chen again, he looked at Luo Chen and Finding the Best Affordable CBD Gummies for a Healthier Lifestyle (LvRkk)
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After spending a lot of effort to get this liquid according to the elixir book, Luo Chen used it for the first time, and he didn t know the effect.It s too early to talk about winning or losing now Huh Supreme Elder of Jiange Pavilion Jian Lingtian snorted coldly and opened his mouth to say something sarcastic, but his eyes suddenly condensed and he looked to Guo Xiao s right.
Haha Holding back the blood without vomiting will only add to the injury.The area of Zuixian Tower is not large, and it is considered medium sized among the many restaurants in Zhongdu.
Of course, he didn t say how he discovered the flaw.Each sect itself has a large number of high level warriors, and selling them a small amount of elixirs will not have much substantive effect.
Then, he grabbed the tree trunk with his limbs and climbed up quickly.Seeing that Qin Yihan was more indifferent than before, Li Yisheng knew that this was because of Qin Yihan s practice problems, so he didn t take it to heart.
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Several men from the Luo family were standing in the inner courtyard.After it cooled down, Luo Chen used a small wooden knife to gently scrape off the layer of impurities on it, and then the white medicinal mud was revealed.
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have met the caravan by now, but why haven t we even seen the caravan yet Zheng Xiaoliu, who was sweating profusely, looked up.In addition, a group of people were startled by the sudden loud roar.
Don t worry, Commander Han, Qian will cooperate with you well.Don t worry, Master Jin Luo Chen had a smile on his face, but he cursed in his heart, Huang Quan The battle for the cave was a matter of life and death.
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After showing her astonishing talent in cultivation, Ning Ling was like a star holding the moon.
But under the thick ice bridge, the inner elixir offered by the ice butterfly still shines brightly Master I need seventh level ice spirit flowers and ice spirit fruits to replenish my spiritual power.It wanted to laugh but struggled to say He was speechless and just sent a spiritual thought to Bingdie Butterfly girl, have you seen it The master wants to use this method to avoid the swordfish demon s pursuit.
Hey, no matter what, this is another great opportunity for our monks to gain experience Ye Ling listened quietly.When they flew over the Beishan Col, they saw from a distance that the monks who had arrived at the Immortal Sect in the lead were already in the crowd.
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Once the East China Sea Monster Clan approaches, they will be notified as soon as possible.The situation was changing. which he did not expect.
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access. If this continues, within a few sticks of incense, the giant whale will be overtaken by the swordfish demon.
So Ye Ling said It s okay. Now the fragrance of the divine elixir I refined has floated outside the thunder pool, and even the formation restrictions cannot cover it.Comparable. The leading swordfish demon suddenly jumped out of the sea and let out a whistling sound like a wind whistle.
They actually followed Ye Ling and also entered the ancient fantasy land of the barbarians.Haha, God is lucky that you returned safely, it is really That s great Lin Yusheng s last words were really against The Benefits of Power Gummies for Sleep: A Comprehensive Guide (QRpGP)
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With this lesson, the Red Fire Green Tailed Leopard has learned well and no longer dares to brag about its unparalleled speed in front of the evil star master.Before we even have time to celebrate, Master Ye Clan is leaving We say goodbye here.
It has the effect of restoring the mind and calming the blood.Suddenly, Venerable White Dragon took out a jade box, opened it, and found a black pill.
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Ye Ling felt relaxed and happy, but he also knew very well that the more densely forested mountains like this, The easier it is to hide, it seems that Moyun Village regards Dongshan Pass as the key point of defense, which is reasonable.What should we do Ye Ling turned around and looked far away, and saw three sharp swordfish demons.
They stood there as if they had lost their minds. Unable to move.She came to the stern of the boat and got close to Siko Tingyan and Xia Tong.
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green tailed leopard shook its green tail and watched from the side.When the servants who were guarding the house and guarding the courtyard saw Ye Ling coming, they hurriedly stepped forward and bowed and saluted Master Ye, you came very early today But you still have to find Qu Second Miss I ll report it to you right now Ye Ling shook his head and asked, Is the village master here I have something to see the village master The servant responded The village master is supervising young master Qu s cultivation.
Not only the swordfish demon, but also the old catfish demon and the green and black fish were surprised.Medicine powder like this is the most popular among physical practitioners.
A cool and cold plum fragrance lingered in Lu Yu s nose.After a while. Come on In an instant, looking at the bone sword embryo in front of him, Lu Yu suddenly stretched out his crystal clear jade fingers and reached for it in the void.
They must have eaten the courage of a bear and the guts of a leopard and drank tiger bone soup No wonder Qianren Sect.Passage Hearing this, the man s companions all exclaimed.
It can improve the physique of cultivators and make people feel better.Could it be that she was going to lose Lu Yu again Only Lu Yu remained calm and calm, waiting for the arrival of those secret forces.
However, Lu Yu and He Yan er had just been talking, but they were one step behind and followed them into the sixth floor of Scarlet Flame Pavilion.She replied with a trembling voice Mr. Lu Ziji, this is beyond my authority.
There are also giants like Ye Tianzhenjun who have achieved great success in the Nascent Soul stage This is simply hatred as deep as the sea What happened at the Baijiang Conference can be said to be inferior to other people s skills.Even the former Shen Binghong may fall into them However, Zhao Zhong is a half step Void Master Although it was only half a step, he was also the Lord of Lianxu.
But seeing that there was nothing strange about the Tatian Road passage, I stopped paying attention to it.Boy, you are looking for death Gong Haobo looked at Lu Yu with cold eyes and became completely furious.
Why do He Wenxin and the He family of Xihuang Kingdom pay so much attention to me Lu Yu also pondered secretly.Many Comprehensive Guide to CBD Cream Reviews Amazon: Finding the Best Product for Your Needs (zwqmI)
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Kingdom were not convinced How could a mere golden elixir level casual cultivator be worthy of their little princess He Yan er But now, after seeing Lu Ziji s amazing strength, everyone is convinced Fellow Daoist Lu Ziji, I am afraid that his current strength is even stronger than that of our king He Zhenlong, the king of the Xihuang Kingdom, was also amazed by all this He also fought against Shen Binghong, no matter the outcome, he was even slightly at a disadvantage But now, Lu Ziji can actually kill Shen Binghong.
This is the first time for me to see such an incredible person like my little friend But in a hundred years, if I want to kill the demon god Kaili
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It s another day of getting nothing, I m so angry
As a sound like a silver bell rang, the charming Xu Lingling walked into the Tianxing Auction House.Her beautiful eyes looked at Lu Yu like a pair of autumn waves.
However, they thought wrong. In fact, it was Lu Yu who opened the way, and He Yan er and others came here so quickly.How can she hope to reach the Nascent Soul Stage Princess Lu Xiao next to her also couldn t believe it and started questioning.
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just when the atmosphere was frozen, a loud shout suddenly came Looking carefully, it was Gong Haobo I saw Gong Haobo s face was twisted and twisted with blood, turning his body into a sword and using all his strength to kill Lu Ziji This sword is clearly Shuijingmen s life threatening move, and when used at this time, it is enough to rival those at the peak of the Golden Core Stage Even a small mountain will be cut off directly Go to hell
Gong Haobo s eyes were blood red, and the look he looked at Lu Yu was filled with boundless resentment and hatred He has never made such a big mistake.
I saw all kinds of strange buildings in the city, including stone houses made of stones, wooden houses made of wood, and tents scattered among them.Ugh His legs suddenly spasmed, and Sun Ji s face felt painful.
As the thundering sword fell, this force of oppression slammed down on the black robed elder.Cao Yun was well aware of how powerful the disciples who used bows and arrows at Ziwu Villa were.
While roaring with a ferocious face, he jumped up from the running camel and jumped on Jin Shiyu s carriage opened the door and rushed in.Unless he had perception, no one would be able to find the alchemy book.
Luo Chen was shocked by this. He didn t know what kind of wind Zheng Xiaoliu had to stay in this windy and sandy place.It is made of the most common iron materials. There are still many details in it that have not been completed.
For this reason, Tianbao Pavilion I specially took this opportunity to hold an auction to auction some treasures that can enhance my strength.Why are you so busy I don t see you taking care of anything.
This jade hairpin is indeed made of top quality mutton fat jade and was carefully carved by a jade carving master.The formula is a bit special But there is only one point.
Watching Luo Chen get off the sword platform, several sword pavilion elders walked up to Jian Wutian and asked doubtfully Master Why are you Before they could finish speaking, Jian Wutian raised his hand to interrupt, and then He said, The action against Longwei Escort Agency will be stopped for now After saying that, Jian Wutian walked up the steps and headed towards the main hall, leaving only a few elders looking at each other.
When Luo Chen saw this, he stood aside and smiled noncommittally and remained silent.I, I won t hold back anymore. After saying that, Mu Bai stood up again holding the knife.
Please wait a few guests, the food and wine will be served soon.Yes. Shopkeeper Zhao is interested, where is he now My shopkeeper is waiting at Yuelai Inn.
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Second uncle, I m fine, it s just that the knife is gone.If you have nothing to do, use your sword power to cultivate this sword.
I m here to cleanse you from the wind and dust. Come on Let s have a glass of wine first.Drive Tap Just as everyone in the tea shed was toasting and drinking tea, the sound of cavalry suddenly came.
These bandits who woke up immediately covered their necks, opened their eyes silently, and kept kicking on the sand.After Nangong Dao left the room, he slowly opened the book and started reading.