Por Renato Pelissaro, director de Marketing de PayPal LatAm.
Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.
Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?
Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.
El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea, y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.
Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.
Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.
Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.
Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.
Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.
A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.
Los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, y dependen más de dispositivos digitales con opciones de entrega alternativas.
El ElitePOS presenta un diseño modular impresionante, distinto a las terminales POS de gran tamaño, tipo caja, que se utilizan de manera común en las tiendas minoristas.
But who is it not Lin Yiyi Could it be the Hu family The Hu family knew that they were going to harm Hu Peng, but pretended they didn t know anything, and took the And Tlyfy A Cbd Benefits Of Reviews 53474 Topical Tolcylen Comprehensive Cbg Transdermal Cbgcbd Analysis Cream opportunity to steal their daughter s innocence so that they could marry into the Hu family But she didn t look like the mother and son of the Hu family seemed to know everything in advance.
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Zhu Qi and Zhi er were wearing heavy soldier uniforms and running in the ranks panting, they were crying bitterly.Such kindness would not make people grateful, but would only make people sick.
But those young and handsome rich second generations ignored her at all, and she could only be tortured by middle aged men.The light went down immediately, but she didn t get angry immediately, the situation was serious and no one could know, she gave him a glare, and walked into the palace.
For Chu Han s sake, it is repaying Feng Wencai s favor once.Young Master, take Xiao He with you, Xiao He doesn t want to be separated from you.
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And this When your child succeeds in cultivating Taoism in the future, if you don t make him feel less guilty today, it is very likely that his Taoist heart will be unstable, causing external demons to take advantage of the opportunity to come in.After the girl woke up on her back, the effect of the medicine had probably worn off. In fact, the attack had already started at that time, but Chen Pingan felt that he could hold on for a while.
Song Jixin asked sharply Is the last true dragon in the world dead Song Changjing smiled and said In that dragon slaying battle three thousand years ago, countless Qi practitioners died.When Chen Ping an was approaching the stone arch bridge, he swallowed his saliva and didn t dare to move forward.
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Chen Pingan thought for a while, squatted next to the threshold, lowered his head and blew away the ashes.Here, you say it s a coincidence or not, it feels like everything comes together, it s really a coincidence.
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They are not just gangs recruiting minions. They are not thinking about having disputes with people in the future, and relying on the power of numbers to quarrel or fight with others.The young man lost consciousness instantly, bleeding from all his orifices, and the wall behind him was smashed and a huge spider appeared.
Today was different. The child was facing the scorching sun, carrying a basket on his back, and felt burning pains in his back.Old Man Yang was furious. The child cried and said that his mother was the only one at home, and he was afraid that his mother would be hungry, otherwise she would not have only such a small amount of medicinal materials.
so as not to make wedding clothes for neighboring countries. Only when the people in the small town stand on the top of Piyun Mountain can they see the Longtou Mountain at our feet, because Longtou Mountain is protected by a large formation and cannot be seen by ordinary naked eyes.Qi Jingchun left the ancestral home of the Yuan family in Erlang Lane and walked around the world for the last time.
Hearing Ah After Liang said this, the girl said angrily Go and cool off A Liang s eyes were innocent and dazed It just rained so heavily.
There was no verbal communication between the two, but naturally, Xu Qi an followed her and acted as a bodyguard.Xu Qi an, who heard the news, followed his companions.
Although they were a little at a loss and worried about the sudden fight between the three elders, it was a once in a lifetime time to see the great Confucians fighting.Suddenly someone shouted from behind Wei Gong, wait for our house.
The corner of Xu Qi an s mouth twitched.The poems I wrote at that time were inspired by my aunt s father, the scholar s grandfather.He is the nephew of Xu Pingzhi, the imperial sword guard who was implicated in the tax and bank case.
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We meet again.Li Yuchun nodded, without any warmth in his eyes.It s useless to be truthful.Li Mubai nodded Although the current scholars lack some inspiration, there is an exception after all.
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Li A very domineering and strong voice made Gu Ruoyi hang up before he could ask why.Li Shaoting hooked her waist, turned over and pressed her down, and tightly grasped her hand with his other hand, When did Mrs.
There are other customers behind you The young employee is a discerning person, and he can tell at a glance that she is looking for trouble and is not angry.Li Shaoting, let me down, the little one hasn t finished drinking milk yet How can you leave him alone on the bed Gu Ruoyi scolded.
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She wanted to make up for her son s missing maternal love in those two years.After saying that, Li Shaoting carried her to the sofa and kissed her while asking Is Mrs.
A few days ago, daddy told me to talk to mommy about when she would decide to have a younger brother and sister The little guy stared at mommy expectantly.This made her feel as if she had fallen from heaven into hell.
Her face turned pale. She bent down in panic and picked up the peeling fabric.The scene two years ago was still vivid in her mind.
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I feel even more disappointed. He didn t know what he had done wrong, why Mommy didn t allow him to see his grandpa every time.