e-Commerce en México más allá de una web responsiva o móvil

Por Renato Pelissaro, director de Marketing de PayPal LatAm.

Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.

Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?

Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.

Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.

El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea,  y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.

Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.

Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.

Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.

Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.

Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.

A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.

 

Temas relacionados

Du Heng looked at Jin Zan s wife, she hesitated and nodded lightly.Du Jiang and his wife are also very depressed. Du Heng doesn t know, and they certainly don t know either.

Brother. You read the book. I ll just send it to you. I also need to tell the patient how to use the medicine.He was sweating a little on the corner of his head when he saw the next patient coming up.

Why am I lying to you Don t worry, just take a few doses of medicine and you ll be fine.How is it that you will die It is recorded in the two books Fu Qingzhu Women s Medicine and Diagnostic Record.

Looking at the shy Du Jiang, Du Heng almost laughed in anger.There is less work and leisure, which is especially suitable for people like her who have few pursuits.

By the way, he also asked himself what he should prepare for going to the woman s house. After spending 40 minutes on the road, Du Heng checked in and entered the health center.But for a prescription that usually contains dozens of medicinal ingredients, this recipe only has two medicinal ingredients.

Su Nan looked at the two people chatting happily and suddenly became a little anxious.I heard that you are a doctor Du Heng was a little embarrassed.

It s organized by the government. The aunt understands it that way.Fan Yuxiang became excited, now he can save every penny, Doctor Du, is this reimbursement really available Where can I apply Du Heng also heard Li Qingde say that there was such a reimbursement item during the last meeting.

Brother, what s wrong Take the uncle to get the medicine.If he Besides, I guess Du Heng might take action. What should I do if hemiplegia occurs Wu Buwei was asked again.

That guy entered the health center a year after him and now works in the bureau.Everyone will just glance at it and focus on picking out the important information.

He just dug it out of the soil, and he can still sleep now.My father asked someone to inquire and found out that his wife was really hospitalized and seemed to have undergone surgery.

Thank you for your hard work. Take the medicine once every half an hour.Du Heng was not polite. He folded two large bowls and put down his chopsticks comfortably.

For example, the facial paralysis patient admitted a few days ago, Du Heng combined the three methods, and the patient was almost back to normal in just four days.Du Heng had something in mind, and now he had so many cases on hand.

Ah The tongue is pale and has white coating. Kidney disease Du Heng s heart skipped a beat.Unexpectedly, Wu Buwei was also busy in the ward. But today, instead of inserting acupuncture, he was giving massage to the patient.

In other words, Du Heng, as her backup, has risen a lot in the rankings.9 grams of silkworm, 9 grams of Dilong. decoction in water, one dose per day.

Yes. Is it effective Yes, I haven t tried it yet so I don t know.While running, he kept saying harsh words, Just wait for me, I will definitely kill you.

And he didn t dare to let someone build a ladder from below to snatch his mother down.If it doesn t work, my brother and I will sell each of our kidneys.

She can subsidize her brother in law to such an extent that there is no bottom line.Buying two boxes of cold medicine to take together is only over 30 yuan.

of. Their family was in good condition, but that was his father s fault and had nothing to do with him.After registering, Du Heng entered the medical records on the computer and handed the prescription to Bao Mi, You can get medicine from us or go to other hospitals.

Don t be afraid, take a short one inch needle and a three inch long needle, and disinfect them immediately.Liang Fuman said it again, and it was very detailed.

being able to prescribe medicine is also important.Now the mouth is still a little crooked and the speech is not very fluent.

The specific personnel arrangements will have to wait until May.Oh, why don t people say anything about you when you are bald.

Wei. This was something Du Heng couldn t stand. Du Heng didn t want to listen to these people s nagging, so he persuaded with a smile, Everyone, I ll see you in the afternoon.Sit down for a while and I ll get you a glass of water.

Even the hostess was sitting aside, quietly waiting for their answers.Is it okay to leave your colleague there No, she lives nearby and won t be in the way.

Du Heng s salary, she heard from Wang Zhenzhen, was only about 4,000 to 5,000, and she had just built her own house, so she was quite nervous.This young man is capable and capable, yet he is not arrogant or impetuous.

The maid hurriedly walked back to the bedroom, stopped in front of the yellow silk curtain hanging outside the bathroom, and said in a low voice Your Majesty, the supervisor is seeking an audience with Lord Song Qing.When you arrive in Fengqi City, no one will keep you as a guest.

Wow Chang Le was blind and could only use his voice to help.The girl tilted her head slightly, with a smile on her face.

With the end of the sacrificial ceremony, the corpse of the old king seemed to disappear out of thin air, not even a bit of bone residue remained, and those ordinary sky spiders seemed to have weakened a lot.The square plate points to the place where the Qishan Immortal Venerable is located, which is a certain place on the top of the mountain.

Long Yinjian asked softly You, you, you, you, you really think, I love you the most.After passing through countless hurdles underneath, it finally reached an open place.

If she can grow up smoothly, most of her cultivation today is not below being a teacher.Wang Zhenwen immediately said There is no need to bother Xu Yinluo about this matter, just send a few Chaofan soldiers to deal with it.

Where the air world spreads, the dark red flesh and blood quickly annihilates and dissipates.The recognition of the secret realm is only the last one.

As a woman, I am called emperor.However, I live a life worthy of my ancestors and heaven and earth.Isn t it good to be by my side Why did you send them away The boy suddenly saw his mother, and asked one after another the doubts in his heart.

Sarun Agu used this trick to deal with the supervisor and Wei Yuan who was at his peak, and never missed it.from The yin and yang value of 15 Sixi didn t speak, he also stopped offering sacrifices at this moment, as if he wanted to see how Meng Jingzhe could stimulate this man.

awakened the spirit, and had to keep tailing to survive in the face of famine.Volume has become the mainstream of contemporary society.

Under the eager and expectant eyes of everyone, Xu Qi an said I know everything, including the first catastrophe, the fall of gods and demons.In order to prevent the emergence of gatekeepers, the witch gods and Buddha have been hunting first rank warriors and annihilating the birth of war gods.

Who says women are inferior to men Who says women are born to embroider in the boudoir I want to become a talented woman famous in the capital, and I want to write books and compile history, so as to prove to the world that men in the world are dung.You colluded with the demons, and you still have the face to stay in the shrine If I were you, I m afraid I would want to abolish my cultivation, and I d be ashamed to stay here.

Qishan Immortal turned his head and glanced at him, and said You The problem seems to be a bit much.Then you have to ask about my sword first Meng Jingzhe knew that he was in a desperate situation, but he still chose to fight hard.

Yin and Yang value from Yunxi 10 This is contemptuous of himself, immediately waved his sleeves, and a large black mass appeared behind him, all of them were demons.The feet of this Buddha statue are integrated into the flesh and blood, and it is a whole with the overwhelming wave.

He stole your merits, stole your godhood, and he can achieve today s god As the master, he didn t dare to kill you directly, so he was deliberately coerced by the four major deacons to make you come to this Hidden Sky Valley to fight for your life.There was a lot of resentment on the ancient battlefield.

If you die anyway, it s not good to leave you too many good things.You obviously have an attitude of being lazy.The Confucian sage didn t say it, but you should have your own insights with a carving knife that has lived for more than 1,200 years Xu Qi an frowned.

On one of the trees, the person Meng Jingzhe really wanted to see was tied up.There are two masters.There are also peak second rank like Asura Zhao Shou, and a large number of third rank miscellaneous fish.

Xu Qi an, who witnessed the retreat of flesh and blood matter, was moved and understood God special meaning.Haoxue is not ugly.Afraid that Meng Jingzhe would not believe it, Long Yinjian added, I say this not because he bought me a lot of scabbards.

Giggling.Accompanied by the appearance of the eight tails, silver bell like laughter rang out, the magic voice was overwhelming, shaking the mind, and Zhong Chaofan seemed to be hallucinating and dizzy.Seeing her, Meng Jingzhe smiled lightly and said, He s taking a step first.

Immortal Qishan was very complacent, and replied Everything can be tracked for thousands of miles.Above the base stands a sculpture wearing a Confucian crown and a Confucian robe, with one hand behind the back and the other on the lower abdomen.

His mana was so powerful that it was not enough to be trapped on the spot, but it was as if several boulders were tied to his body, which made him unable to breathe.I ve said enough, don t ask any more.The giant panda directly stopped Meng Jingzhe s question that was about to be uttered.

Meng Jingzhe quickly broke free from the shackles set by the man, directly raised the sword, and cooperated with that figure to fight.Compared with the gossip, losing to Pei Manxilou is the real embarrassment.

After running for an unknown amount of time, he finally stopped, as if he was extremely tired, and immediately collapsed.Nine tailed Fox only felt that the position of the copper plate was very particular, which coincided with the mysteries of Yin Yang and Five Elements.

After all, Master is also a master weapon trainer.If the weapon he wants to make, with the help of Master, it will definitely be able to get twice the result with half the effort.Drink tea with Wei Gong, and talk about the governance plan of the Western Regions and the Northeast.

Everyone was surprised when they heard that the carving knife spirit was sealed, and they thought who could seal a super grade magic weapon, and then suddenly realized that it was the Confucian sage who sealed it himself, and they were even more curious.Now I can finally kill my elbows.Finally, the rivers and lakes are far away, everyone is destined to see you again Blind writing, without a clear system and skills.

He exhaled a sigh of relief and stood with the sword.Arzu Islands.Dragonman island owner Nulang, standing on the top floor of the main hall, facing Looking northeast.

Yang Zhengnong didn t seem to be surprised by Du Heng s rejection.Such a place is even less likely to be a place where a person who rolls off the car can be caught.

Li Chengzu secretly smiled, and here comes the key point, I don t know the details, but it probably cost 100 million.Early the next morning, Du Heng went to visit Liu Amei.

Even Du Xueting was the same, with doubts on her face, Uncle, what do you want to do Du Heng ignored Du Xueting.Puzzled, he looked at Du Heng and said, This has nothing to do with you slandering me, right Du Heng took another look at this feminine woman and sighed inwardly, what a pity.

How could he forget. Du Ping glanced at his brother and said, Her father sent someone to marry you again today.I m sorry. Then he left. When he came to Du Heng and the two of them, he seemed to not be able to see or feel Du Heng s shouting and questioning just now, or the commotion of a bunch of daughters in law in the clinic.

Although he was ten years younger than Du Ping, Du Ping didn t feel anything at all.He didn t burn the paper for the first seven days, and he didn t come back to burn the paper during the New Year.

Du Heng warned the firefighter who took over to be careful, and then immediately ran to Ma Yuanhai s son.Du Heng spoke in a very soft voice, And when I asked you just now, you heard that you can make sounds, but there is no tone, which means that the tongue is also numb.

Du Heng sneered. Incessantly entangled no way I blocked her on the phone directly, and if I dared to go to her work home to look for her, I called the police directly to report the matter.All exposed parts of his body were covered with dust.

Du Heng shook his head, I don t have to use your name to do it.Du Heng kept looking around, looking at the vast white area and the traces of rolling.

Du Heng reached for the needle kit and said to the person behind him, Help, take off the patient s shoes and clean the soles of his feet.But Li Jianwei s straightforward reply made Du Heng stunned for a moment, Will this work Li Jianwei s eyes widened, Why can t it work You don t have to worry about this.

This was really a coincidence. If it were another infectious disease, he really wouldn t have judged it so quickly.He immediately turned around and said something to everyone, and saw the people running forward behind him.

You should be able to think of a way, after all, special talents need special treatment.They will be raw and astringent. The one who is on the top is allowed to spread all over the top.

Instead, he really took this matter as a big deal, and when he was ready to go back, he asked which company had a suitable girl.Be careful, what will happen if there are more people in the future It is normal to have contradictions and conflicts, but it is very abnormal to fail to handle and suppress conflicts quickly and instead expand the scope of influence.

Character. However, he could still see clearly that there was sadness in Qicai s daughter in law s eyes and her expression was very haggard, but she had become much more energetic, and the confusion and sluggishness in her eyes were no longer visible.After a moment, he turned to the little nanny and said, Give me a hand, shake the bed up a little, and put something behind her head to make it a little higher.

Li Chengzu was very curious about Du Heng s experience, and Du Heng was also very interested in orthopedic surgery.And Du Heng once again pushed Cui Guanghai to the front.

One bucket of oil, one box of fish Teacher Li, is this true A bit picky This is the standard every year.We can t open the abdomen to explore the location of the internal organs, right Why not Du Heng was really prepared to use this method if Liu Amei s missing internal organs could not be found in the end.

I didn t ask for much money from my family this year.A truck came and shouted loudly, Stop. Turn off the heat.

I will drink two doses of medicine for observation and find a way to take off the shell on your hands.After Cao Binghe operated from the system, one of the few names on the queuing interface was missing, and the voice of patients entering the clinic was heard in the waiting hall outside.

Du Heng looked at the white slopes around him. Don t say anything about it.This is the blind date that An Chunhui introduced to Du Heng today.

He was discharged from the hospital yesterday, but another picture was taken before he left yesterday.Fortunately, after a few seconds of silence, Zhu Fanzhong finally relaxed and said, Okay, but I won t do the surgery.

Go to the hospital for a checkup. Is it chronic gastritis Li Qin didn t say anything, just stared at Du Heng.Cao Binghe had already talked with Chu Xuwei, and he also knew about Lan Chang Hua s plan.

Although this business is not closely related to him, it must be pushed out.Being asked a question suddenly, I really didn t react well, but this feeling is great Of course, this was just his own idea.

Later, Du Heng asked for a physical examination. Wang Wenlong still cooperated.They watched and admired it for a while. After that, they hurriedly returned to their jobs.

They didn t know what was wrong with this man, so he said it nicely As he spoke, he suddenly turned into a fool.Once it was used in the health center, the patient s name was Zhu Heizi , the tibia was comminuted and fractured.

The Chinese medicine doctor immediately became the scum in their mouths.In fifteen minutes, I arrived here, in twenty seven minutes, the district leaders arrived, in thirty minutes, the fire department arrived, and in forty five minutes, the city leaders on duty also arrived.

Qian from the preventive health department, who was also called to participate.I stayed there for a week, but there was no effect, so we went home.

Listening to the man s painful screams, Wu Shengnan said curiously, Old Du, did you remove your arm What can t be removed is because it s dislocated. Then press it back, otherwise it won t be easy to explain when the people from the team arrive later.Other dosage remains unchanged, add 15 grams each of Ophiopogon japonicus and Schisandra chinensis to relieve yin.

But after all this trouble, Du Heng finally made his own judgment about this foreign object.Symptoms such as good hunger, drowning in ointment, or further sweet urine.

And just before going to work, Feng Su s affairs could no longer be found on the hot spots.Du Heng was afraid that his appearance would make Wang Shuqiu s mother have a bad feeling and cause her to be stimulated again just after she woke up.

Xiao Du, why are you here Lan Changhua reached out and took off his eyes, his whole body became enthusiastic, Sit down, sit down, you kid, why didn t you call me when you came I m with you.Therefore, Du Heng still considered that the patient s itching, pain, and skin rupture were due to fungal infection of the skin.

Such a difficult disease was easily solved under Dr.Whatever you want, I called and made a reservation in the morning.

This is what we do Doing good deeds is a matter of immeasurable merit.That s good. Du Heng nodded, Prepare a three edged needle, and then prepare a set of needles.

If the quality can pass the standard, prepare to use the consumables from your lover s company.Du Heng was anxious, but when he arrived at the door of the hospital, he was firmly blocked by the retractable door of his hospital.

They can t just enjoy their results without spending something, right Sir, I have a research project here, which is also about stroke.You have to ask for fame. Wu Shengnan s father said slowly, But after you become famous, you can t just do what you want to do rashly.

Now that the words were spoken, Li Jianwei stopped being pretentious and continued, A normal subject.Don t be too optimistic. Let me tell you another thing.

But Du Heng went out directly after making the call, without giving Feng Su a chance to speak again.Du Heng didn t care because he was preoccupied with the affairs of Yun Hospital.

Du Heng couldn t help but look up at Li Shuxun. Jiaoai Siwu Decoction was born out of Siwu Decoction, and was later improved by Zhang Zhongjing, and became Jiaoai Siwu Decoction in Jin Gui Yao Lue , which is a good prescription for treating uterine bleeding.They re all here. It s okay. Oh. Liang Lihai calmed down and lay back down again.

But why Take additional medicine A medicine that treats the lungs has nothing to do with the large intestine.This is someone who knows a little bit about traditional Chinese medicine.

Thank you doctor. Du Heng smiled, and then took Gu Ping out of the ward, Tell Dr.At this time, Li Shuxun was fully dressed and waiting at the door of the consulting room.

During the period of taking the medicine, you You can t eat cold medicines and fruits yet.Now for this child, this symptom has lasted for four days, and it may be difficult to fully recover.

They have never seen anything before, and they don t lack the gifts you bought.To put it bluntly, there are not many women and children in the abortion market.

Ji Yan empathizes with fate. Death profit feeds and co investigation WellKill rateReward cutting, grinding and enjoying the lid, sharpening, poking, sauce meal, simple grinding and sacrifice, or loving a mark, cutting pliers and grinding, sharpening the ears, sailing and digging, grinding and grinding, and enjoying the entertainment.

All leaders go to the outpatient clinic in the morning and do their own work in the afternoon.Do you have to be abstract to be an Internet celebrity Du Heng was thinking wildly here, and Lu Guangying continued, But because I m worried that these Internet celebrities will continue to mess around, the police station specially photographed two people in the afternoon and came to the hospital for duty.

But have you ever thought about it If your fame is known throughout the country and you become an industry leader, what you say will This is the golden rule of this industry.But such an action made Xu Pinglin and Gu Ping look slightly sideways.