Por Renato Pelissaro, director de Marketing de PayPal LatAm.
Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.
Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?
Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.
El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea, y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.
Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.
Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.
Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.
Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.
Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.
A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.
, las organizaciones se enfrentan a retos críticos en la gestión de sus cadenas de suministro. Andrea Brody, directora de marketing de Riskonnect, destaca que la forma en que las empresas gestionan el riesgo hoy es fundamental para adaptarse a un entorno inestable que, según muchos líderes, no se estabilizará hasta después de 2024.
La tecnología será limpia en la medida en que lo sea la fuente de electricidad. Para reducir realmente a cero el nivel de emisiones, los vehículos eléctricos deben funcionar con energías renovables.
When Miss Qu Er saw this scene, she was stunned. She held Ye Ling s arm and watched groups of fireflies Dr Oz CBD Gummies: Benefits, Reviews, and Legitimacy | CBD Gummies Guide
flying up, with a bright smile on her face.Lu Binglan didn t know that the owner of the purple jade earrings, the little witch Su Caiying, had as many immortal cultivation resources as she did.
There were no less than a thousand monks flying with swords above the foundation level Far more than the warriors and archers of the Golden Crow tribe.A young woman in a green dress appeared at Qianhong Villa.
It only cut Peak CBD Gummies Blood: Understanding the Benefits and Effects
off some poisonous stings and did not damage the vines of the green vines.How can a place like Huoyan Island, which is rich in fire aura, not have the fire element of the East China Sea Demonic birds inhabit Liang Yuzhu was speechless for a moment.
Sometimes he lowered his head and thought silently, sometimes he raised his eyes to look at the sky and said in a deep voice Who do you think the person who drew the treasure map is What s the purpose Who would divide a map into several parts when they are full Liang Strongest CBD Gummies for Sleep: Top-Rated Products and Expert Reviews
Yuzhu said leisurely It s probably an ancient cultivator who was extremely bored and decided on a whim Exploring the Benefits and Uses of CBD Gummy Bears
or, it s This person wanted to inspire the younger monks to explore the East China Sea and gain experience.
19 and followed the hillside, searching one by one.In the end, they escaped into thousands of ravines.
Apart from Fenglu Lingzhu, is there anything else you want to tell your sister Don t beat around the bush with me, just tell me what you have to What Are the Side Effects of CBD Edible Gummies? A Comprehensive Guide
say Qu Rou He glanced at Ye Ling, lowered his head and folded his hands.Some of them even glanced at Zhuo Yunfeng and Yun Xi.
Not only did our Huixing Pavilion not have any There are so many top quality beauty elixirs that even all the elixir shops in the entire Blue Rhino Male Enhancement Pill Reviews: Examining the Safety and Efficacy
capital can only collect less than a hundred pills Far from what the fairy expected.Liang Yuzhu complained a little Junior Brother Ye, why didn t you tell me earlier We can run rampant unscrupulously in Discover the Ultimate Weight Loss Solution: Keto Plus ACV Gummies Dr. Oz - The Revolutionary Gummies
the Fantasy Sea Cave It s important to finish scraping the green phosphorus and rotten bone moss off the demon corpse, and let s move on to treasure hunting Ye Ling knew that the green phosphorus rotten bone moss contained a strong poisonous aura and could not be touched with top grade magic weapons.
Ye Ling summoned all the spiritual beasts, and set up the Xiaosanqi Sword Formation, holding wind flags and Shura Demonic Swords, ready for battle.
However, they were separated in the formation on the third floor of Scarlet Flame Pavilion.Those who care about you the Full CBD Gummies: Benefits, Uses, and Reviews of Best Products
most are often your enemies On the seventh floor of Scarlet Flame Pavilion, the one who cares about Lu Yu the most is Lian Peng Especially when he saw that He Yan er, the little princess of the Western Wilderness Kingdom who protected Lu Ziji, had left, he was even more excited and wanted to kill Lu Yu
However, as he watched, Lian Peng discovered something was wrong.
The Luoyue Palace was a first class Cangshan Cultivation Sect in the Cangshan Star Cultivation World, and techniques like the Qixuan Sword Manual were valued so highly.Lu Yu ignored the excitement of the Evil Slaughter Ancestor and felt as if he had found a treasure.
Lu Yu looked at the Xielu Ancestor, with a look of interest on his face, and said slowly Say When the Xielu Ancestor saw that Lu Zi was not blaming him, he immediately breathed a sigh of relief and spoke excitedly
Sure enough, as Lu Yu expected, the important news about the Evil Killing Ancestor was news about the way to other major star regions.
The aftermath of the battle would be unbearable On the other hand, Lu Yu was not frightened.Therefore, the Thousand Blades Sect is not easy to mess with and is also famous.
Seeing this scene, the Tianwai Sect leader and the elders felt a thump in their hearts.If something goes wrong, you will become a monster Maybe the Thousand Blades Sect has discovered some good treasure However, the people of the Thousand Blades Sect have always been arrogant and domineering.
For a moment, his pretty face turned pale and his beauty turned pale.He shook his head and didn t bother to argue with Lu Yu.
My ancestor, is it possible that you still have to watch from the sidelines What Zhang Guicheng, the head of Zhangzhou Palace, is also here In an instant, several of the supreme elders of Wanli Sect, as well as Lord Liehuo, Master Hanbing and other worshipers and powerful men of 2025 Fitness Trends: Cardio vs Weights for Fat Loss Among Young Adults
Zhangzhou were all extremely angry Zhang Guicheng Do you want to reap the benefits Zhang Guicheng, our Wanli Sect The Benefits and Advantages of Vegan Hemp Gummies for Overall Wellness (vUKfX)
has lost two gods in the transformation stage, and you still want to watch the show Master of the palace, the crowd is furious, but you still show up to kill Kill Lu Yu
In the expression of the incarnation god level god.
But Cangtian, do you think that I can be bullied and kneaded by you now that I m at a low point Lu Yu smiled coldly, and suddenly, he took a deep breath, like a blue dragon sucking water, and the spiritual energy Does drinking apple cider vinegar help you lose weight? 5 stay-at-home moms share their success stories
in a radius of hundreds of miles surged and surged.For several days, nothing happened, and the matter finally calmed down.
This is really inappropriate Moreover, if little brother Lu Ziji hadn t taken action, maybe when he was in Scarlet Flame Pavilion, Yan My son has already fallen into the phantom killing array and Finding the Best Fiber Gummies for Men: A Comprehensive Guide to Improving Digestive Health (rFSil)
died Father
Listening to his favorite little daughter He Yan er acting coquettishly and cutely, He Zhenlong felt helpless and said with a wry smile Okay, okay, it s really true.
It has been soaked in the blood of the strong and has reached the level of a top grade holy weapon As for Qian Rendong, the leader of the Thousand Blades Sect, after taking charge of Thousand Blades Peak, which is comparable to a top grade holy weapon, his strength is comparable to What Do Male Enhancement Gummies Do: A Comprehensive Guide (dEMpR)
that of Hedao Power Qian Rendong didn t believe that this Lu Ziji could resist Qian Renfeng, which was comparable to a top grade holy weapon, and could rival his own powerful attack Thousand Blades Peak is only a thousand feet in size.
Mo has been resisting, blood mist bursts out from his body from time to time.Stop At this time, the lobby manager yelled angrily.
But because the Nirvana team has not been restarted for more than 20 years, and you are a new officer, So another team has been sent over, and you have to be mentally prepared.The entire Qin family was miserable for a while. Vigor Vita CBD Gummies Amazon: A Comprehensive Guide to CBD Supplements
Liang Jing s methods were ruthless and resolute.
The woman was so proud that she didn t even think about it.He and Qin Chuan had no relationship to begin with, and ever since he came in, the family had often called him a little bastard.
As soon as she answered the call, her tone instantly became lively and lively What You are Revolutionize Your Wellness Routine with ACV Apple Cider Gummies: The Ultimate Solution for a Health
in Kyoto now Why did you tell me that you were getting engaged Man None of my friends have shown it to me
Okay, okay, I ll be there the day after tomorrow She answered the phone and walked to her room.If he can t beat him, he will poison him Is there any future No, I have to go down and take the dragon master back first.
Chu because they were afraid that he would be plotted against him without knowing anything.Well, you just understand. Qin Feng nodded You sit in the car, I ll go down and see what s going on.
What a heinous crime, but being framed. If it weren t for you and the boss, I m afraid there will be only one ending in this life, and that is to die in prison.People, how many brains do you have Let me tell you, from today The Benefits of Melatonin Gummies for Diabetes: A Comprehensive Guide (XdUCq)
on, our family will draw a clear line with the three of you.
Now on the stage is a disciple brought by New Dragon Gate to participate in the martial arts conference this time, and he is also the most outstanding disciple among the disciples who are about to participate.If you don t finish these things today and pay me one million each, no one will be able to The Power of Simpli ACV + Keto Gummies: An Effective Weight Loss Aid
leave.
Teacher Ke, we are here today. The first thing is to continue talking about the project That Midsummer.Somehow, it felt as if a fist had been punched on cotton.
Over the phone, I told Zhang Sheng s demands and Zhang Sheng s pretense that he could not help strengthen the dam.It s a pity that now is a society ruled by law. Otherwise, you will be beaten to death Li Yanhong watched Zhang Sheng sit down.
It is simply a work outside the Chinese film industry Yang Hua saw the most interesting thing.It s so passionately written. I even added Potato s Q dog Holy shit, you have Potato s Q dog So awesome Yes.
Leave now Leave now. This
The two of them originally thought that Zhang Sheng would say goodbye to them this morning, and then they would talk to Zhang Sheng about something before leaving.How many books does The Benefits of All Natural Male Enhancement Gummies: A Comprehensive Guide (Hnepc)
an editor read in a day How could he notice you
Not long after Zhang Sheng deleted these brush ads, Zhang Sheng received several more private messages.
Occasionally, a few people talk about this topic, but they just use it as a conversation piece.But the state was getting worse and worse, and it even started to go out of tune
But Zhang Sheng was like a robot, asking Du Hui to go in and continue recording over and over again.
Because it is not a high end hotel, the sound insulation of the hotel is not good.Yao Ke would invite Zhang Tianwang to join Zhang Jun s news, which was widely spread A moment ago Du, Huan Meng, De Niangyin is I can calculate the certification framework, but Apple Cider Vinegar Weight Loss Truths for a Healthy Lifestyle in 2025: What You Need to Know
it is difficult to get up, and I can t make any waves at all.
Vaguely, it seems like this time the filmmaking is at a stage of failure again.Elaine thought about a lot of things, thinking about the future of Selu , thinking about Berlin, thinking about the past glory, thinking about the movies that she enjoyed in Berlin, and even thinking about preparing a gift for Avery Tashi.
I was wearing a cheap suit. Although I was covering up, my face was still a bit timid.I met Mr. Lin and became the first batch of internal beta users of Yaohua s first The Truth About Celebrity Diets: Insights from Kylie Jenner’s Weight Loss Regimen
batch of Hua X1 smartphones
It seems that the goods will arrive over there around five o clock today.
Although Starlight Future was severely beaten by Shengshi Entertainment last year, a skinny camel is still bigger than a horse.Reaching a new strategic agreement
Before you finished listening, you were keenly aware that it was an opportunity.
Por Renato Pelissaro, director de Marketing de PayPal LatAm.