Por Maurício Trezub, director de e-Commerce de Totvs.
Con el empoderamiento de un nuevo consumidor, el millenial, vivimos de cerca una transformación en la manera de ejecutar el comercio en México y en el mundo. Podemos afirmar que ya se inició una reorganización del sector, dando lugar a un nuevo mapa del comercio global. El informe de Deloitte, «Los Poderosos del Comercio Global – El arte y la ciencia de los clientes» – 2015, muestra que en los próximos años habrá importantes cambios de escenarios.
Lo relevante ha sido Amazon, que figuró por primera vez en el top 10 del ranking y que, con una proyección de sus tasas de crecimiento, en apenas tres años, debe convertirse en la segunda mayor empresa minorista del mundo, cerca de Walmart, que ocupa el liderazgo desde hace un buen tiempo. La verdad es que quien tenga un nuevo ojo sobre cómo entregar productos y servicios, a través de experiencias diferenciadas a los consumidores, saldrá adelante.
Si antes algunas tecnologías eran consideradas futuristas, hoy pasan a ser desarrolladas e incorporadas por el comercio de forma mucho más accesible y totalmente viable. La robótica, por ejemplo, sirve para la automatización y llega más barata y humanizada para la operación del comercio, o para la vigilancia y monitoreo de estacionamientos, incluso, para una atención previa y personalizada a los clientes en la entrada de una tienda, entre otras aplicaciones.
Otra tecnología emergente es la realidad virtual. Con precio bajo y una adopción masiva por el entretenimiento, la herramienta se convierte en una estrategia transformadora, incluso para los canales de e-commerce. El comercio alimentario europeo tiene una iniciativa de comercio electrónico combinada con la realidad virtual aumentada, que cambia totalmente la experiencia de compra. El cliente accede al portal de ventas online y, usando las gafas dentro de casa, pasea por los pasillos del supermercado, como si estuviera en una tienda física, pero con la ventaja de tener innumerables informaciones proporcionadas por el sistema a su disposición, como recetas y hasta hábitos de consumo de sus amigos. Finalizada la compra, el consumidor paga y recibe los productos en casa. Conclusión: una experiencia sensacional y sin fricciones, con la aplicación práctica del comercio digital, por el uso de tecnologías transformadoras.
El e-commerce se consolidó como pieza clave de la transformación del comercio, agregando, cada vez mayores partes en las ventas totales. En el caso de México, siete de cada diez internautas mexicanos resultaron ser compradores digitales, según reportes de operaciones de compra realizadas de mayo a julio de 2016. El gasto promedio trimestral en todos los dispositivos y categorías no asociadas a viajes fue de 6535 pesos, aproximadamente 2,178 pesos gastados en línea por mes, según datos de la Asociación Mexicana de Internet de su “Estudio Comercio Electrónico en México 2016”. La demanda ya se ha preparado para comprar online – hablamos de consumidores millenials, totalmente conectados. Pero la oferta de muchos segmentos todavía está a muchos pasos de esa realidad.
La tecnología digital es fundamental para que el minorista innove la entrega de su marca y, por lo tanto, proporcione nuevas y sorprendentes experiencias. El consumidor dicta las reglas sobre lo que espera y corresponde a las empresas transformarse para superar esa expectativa. Hay una nueva lógica de consumo para los negocios y la tecnología pasa a ser protagonista y no más pieza complementaria en el proceso de ventas. Uber; por ejemplo, la mayor compañía de transporte privado del mundo, no posee autos, sino una plataforma tecnológica. Facebook, el mayor vehículo de medios, no crea contenido, pero ofrece una herramienta en línea. Alibaba, el mayor servicio de ventas, no tiene stock y, sin embargo, es un gigante de comercio virtual. Airbnb no compró una sola cama y es el servicio de hospedaje más grande del mundo.
La transformación del comercio global es palpable. La experiencia nada menos que sensacional es lo que el consumidor espera y, de forma rápida, va a descartar de sus elecciones marcas que no realicen esa entrega.
Soportada por una estrategia bien definida, la tecnología es la única forma de satisfacer estas expectativas. Acertar en el uso de esas herramientas y plataformas es lo que hace de estos recursos los astros principales capaces de transformar el mercado y encantar al consumidor.
10 estudiantes mexicanos viajarán a China para vivir dos semanas de una experiencia cultural y formativa en el campo de las TIC. Seeds for the Future de Huawei los apoya.
El crowdsourcing está redefiniendo la forma en que las empresas manejan las devoluciones, ofreciendo una solución que no solo facilita el proceso para los clientes, sino que también mejora la eficiencia y reduce costos. Al adoptar estas innovaciones, su empresa puede transformar las devoluciones en una ventaja competitiva, incrementando la satisfacción del cliente y fortaleciendo la lealtad a la marca.
La solución de ingeniería de software integrada de Siemens para la industria automotriz finalmente traslada el desarrollo de software incorporado a su lugar apropiado, como parte integral del ciclo de vida completo del producto.
As for the extra tens or hundreds, they were powerless.He turned his neck and said, Come on, I m ready. After speaking, he swallowed and said, But brother, you d better be gentle.
Du Heng chuckled, What did you do How could I do this But as the saying goes, if a horse stumbles, so does a man.Du Heng smiled and said nothing. This is not what he wanted to write, but it was passed down from his ancestors.
After everyone relaxed, Du Heng asked Zhu Fanzhong, Brother Zhu, has your appendix ever hurt again No, you haven t had it since the last treatment, and you haven t had any pain in your stomach.
Zhu Fan came back to pay Du Heng New Year greetings, and he really came to thank Du Heng for his life saving grace.
Looking at Cao Binghe s stunned expression, Du Heng continued, This patient has only had one round of chemotherapy, and her body reaction is not very strong.I made a mistake. My mistake was that I only considered the tumor itself.
After calling twice, Du Ping stopped calling, and Du Blue Vibe CBD Gummies Reviews Reddit: Community Feedback Heng didn t care.They mainly treat resting tremor, muscle rigidity, and muscle stiffness caused by Parkinson s disease.
This should be normal, right Du Heng shook his head decisively, It s not normal.Chi Fat control Qiao Yunyou Huaihao steamed imperial pumping shop customary pad Hongre Yun Coal brick vegetable folder county Jingchuzhou Hall allowed vegetable clamp force invasion Xizhou rock allowed brick Caijiapu There are three fiber hills all over the county.
real The man was shocked by the sudden news. He immediately turned around and looked at Director Li.The two of them walked and chatted. and soon arrived at the office on the red brick building.
Now, let me change your man s pants. Hurry up. The smell filling the nasal cavity is getting stronger and stronger.Otherwise, after you graduate, you will have nothing but knowledge.
Mr. Du, feel free to tell me if you are dissatisfied Additional Health Benefits of Ginger Tea with me.As Ms. Zhou finished speaking, the woman next to her turned pale and even looked like she was about to cry.
As for himself, he is a provincial Chinese medicine doctor.When they turned a corner and could see the accident site, a group of more than 20 people, They all had varying degrees of scratches, and their clothes were stained with mud, water and sand.
The scholarship money is enough for me. Du Heng suddenly realized.After being busy for twenty minutes, he decoctioned about After 100 milliliters, he took the medicine and went to the ward.
This arrangement Conclusion is the best arrangement for her now.Zhu Fanzhong s ink mark, a grown man can t make up his mind about life or death.
Thank you, Director Li, for looking up to me, but the current work in the health center still depends on me.After the regular meeting is over, each department will bring back its own department Choosing the Right CBD Blue Gummies to hold a small meeting to arrange tasks, and Du Heng starts to discuss with several leaders.
Too beautiful is sometimes a kind of trouble.When she put The Therapeutic Potential of Rejuvenate CBD Gummies on the veil, she said this softly to herself, and Qin Su laughed out loud.Before Qin Su could reply, several sharp and harsh laughter sounded again.
When she was about to peep again, she gave him a vicious stare.Under her words, Yu Liao I understand why the cultivators didn t find the strange fragrance, because the day they came to the town was the day when the Key Ingredients in Italian Recipes for Weight Loss murderer committed the crime, they never went to the crime scene to confront the murderer, So… How Fast Can You Lose Weight on Wellbutrin? Sweets To Eat On Keto Diet and if they went back the next day, they would still have the fake fragrance in their bodies.
After finishing speaking, Gu Jia squeezed out an egg sized crystal bead from his wide sleeve with one hand, and he shook it in front of Su Ziyang s eyes.Su Yan er didn t look at the dazzling array of hairpins after his words, and was following the senior brother s gaze to look at the shopkeeper.
She moved back to widen the distance between the two of them, and smiled slightly at Qin Su to show that she was okay and grateful.The two elders said that they didn t intend to fight her, but they had already held the long sword in their hands.
However, this kind of her was only seen by him.You are doing too much.With the memory of his previous life, the answer doesn t need to come after the Hairpin Conference, he has already got the answer from his master.
He tightened his sleeves slightly, and secretly compared the heights of the two with his eyes.After that, Bi Yuliao sent the sword to his neck, and a thread of blood Are Fruits Ok On Keto Diet Meghan Trainor’s Motivation lay across his neck, but there was no blood on the wooden sword.
In the first life, he obviously gathered the Changqin first, and then the sword.Seeing him hesitant to speak, Yu Liao sighed Let s go, this is not a place for us to talk.
After the little apprentice Yan er closed the door, Yu Liao restrained her smile and was about to go back to her room, only then did she realize that there were only her and Tan Su Eat Beans For Weight Loss Understanding Keto Gummies and Their Popularity left in the courtyard.But under the coercion of Wugou Mountain, those words of disdain and reprimand are naturally surging undercurrents, and they cannot be discussed in the open after all.
It s not abrupt, are you two beauties Pastry in front of her.Qin Su seemed to want to prevent Su Mu from being hurt by the long sword in his hand, so he quickly retracted Pe Exercises Growth Penis How Do ED Gummies Work? the sword that was suppressed on his neck earlier.
You, as a master, have to play in person.The author has something to say OOC is not in charge of the small theater Real-Life Success Stories: 30 Women Who Achieved Rapid Weight Loss Qin Su Your apprentice is really good One is not more worry free than the other, smiling.They didn t expect someone to draw the number corresponding to Qin Su so soon.
Yu Liao, who tilted his chin slightly, closed the booklet, stretched out his hand and tugged on Tan Su s sleeve.I think there might be things from the devil world Conclusion in this Hairpin Conference.
Just taught her a little lesson.He even sneered at Su Ma er as he spoke.These two people can see why the most powerful people want each other.
Yu Liao finally said to Gu Shu who was beside Tan Su Young master, you should beat him the next day.What s going on What s wrong with my brother Tan Conclusion Su asked anxiously, but before she could finish her sentence, Yu Liao was already gone by her side.
He was concentrating on feeling the condition of the bones, but he didn t notice that because of the constant pressing and touching, he was unconscious.As for why I went there, the reason is actually very simple, because there are many Four Sons stores there.
Seeing their loving mother and filial son, their happy family, he felt sick.Now he has learned one thing, that is, sometimes, there are things that can be done, but words cannot be said.
From the calves to the soles of the feet, Du Heng will continue to stimulate every stagnation point, supplemented by manual massage.I won t do anything for the past two weeks, so I will stay with her, supervise her, Conclusion and remind her.
During these five years of car emergency treatment, the most common accidents he has seen are car accidents, and the second most common ones are car accidents.But fortunately, Dr. Du has already noted the prescription and dosage of the medicine that need to be replaced.
The phenomenon of Zusammenfassung dizziness , is the phenomenon of drug fighting, which is a phenomenon in which the body adjusts after a person is seriously ill and takes medicine.Mr. Du has papers, topics, etc. in his hands now. If he doesn t finish this year, he will probably have several.
By the time all this work was done, it was already almost ten o clock, and at this time, Wu Shengnan s mother finally finished her business and rushed to the hospital.I believe that in the future It is possible to bring Lan Changhua in because of his temperament and conduct.
After watching the film and listening to the report, they all came to the same opinion, which was amputation.When she saw Du Heng coming in, Wang Zhenzhen looked a little unnatural.
Chief Li has to handle this job personally. Seeing the man in police uniform, Yang Zhengnong The second daughter in law and Yang were dumbfounded.When we arrived, we were dozens of meters in the air.
Taking another satisfied look at his masterpiece, Du Heng turned to Wu Shengnan s mother and said, Auntie, Ingredients of Shark Tank ED Gummies there won t be any treatment today, and you don t want to give me any more massages.Moreover, the integration of village doctors into the health center system has already begun.
After they have a good New Year, they will continue to come back for treatment.Anyway, when the investigation is about to happen later, these people will still have to come over.
Dong Yuezhang flicked the cigarette ashes and said with a faint smile, You have only seen the changes in the health center, but Are Spectrum CBD Gummies Legal? have you seen what the changes in the health center have brought about Internally, the wages and benefits of the health center employees have been improved externally, It has established the reputation of Zhonghu Health Reviews of Top Male Enhancement Products Center as being able to see and treat diseases.
Okay, no more nonsense, I will inform you when the interview starts, and we will be together.Du Heng said He spoke very slowly. He wanted to summarize it himself, but also wanted others to Best Male Enhancement Pills at Walgreens: Top-Rated Products understand.
Once the results are obtained, no one will have to take responsibility and they can be processed quickly.He said and glanced at everyone, I feel very good now.
After listening to Li Chengzu s words, the delicate man hammered the palm of his hand in annoyance, Qinqin has been on a Smart Sweets Gummy Bears Souffle Keto diet for a long time in order to maintain her figure, so that her stomach is not Summary and FAQ very healthy.With the order, the advantages of prior training were revealed.
It is no problem for you to prescribe Xiao Qinglong Decoction.
Cao Binghe s expression became very serious, Doctor Du, she doesn t have a family member s signature.Afterwards, the three of them chatted and waited in the office.
But then he said, Okay everyone, we have seen clearly what needs to be seen.Isn t this kid about to be sentenced But he suddenly remembered something.
Today s discussion is about brainstorming ideas. After all, everyone has their own shining point.In this scene, he could actually remain calm and calm.
The problems they encountered were similar to the father s problem.As soon as he walked out of the bedroom, he saw Du Xueting walking in with chopsticks and dishes, Uncle, where is my dad Du Heng glanced back and said, It s in 3. Brand C ED Gummies the back, go in and hold on.
Chi It must be all over and shun. It is necessary to be both It is allowed to jump upside down and make the time to be mixed.She wanted to hear what image she had in Du Heng s heart.
Its incidence rate is lower than cervical cancer and endometrial cancer, ranking third among gynecological malignant tumors.If you do it again next time, you will have to suffer this crime.
He didn t come back even for the Qingming Festival that just passed.Yes. Zhu Minyan nodded heavily. When she heard a slight cough behind her, she remembered that she had brought two people here, Doctor Du, Let me introduce to you, this is my teacher Zhang Xintian.
Why can t I ask him to compensate for what happened to him while driving because he wants to save face And I didn t ask for 50,000 yuan.Then he took a five centimeter needle and started at the top of Wu Shengnan s ear scapho.
The director of the emergency department of the First Affiliated Branch of the Hospital of Traditional Chinese Medicine looked at the image data and frowned deeply.When did Rapid Results Keto ACV Gummies: Accelerating Your Ketogenic Journey you bring these things to your home I have some on hand right now, just in case someone at home gets burned or something, I can use it right away without you.
Then Sa Yazi ran towards the boy. It was too fast just now, and he didn t see clearly whether the boy was taken out by the car or directly knocked out by the collision.Ma Yuanhai s son had a much easier time doing the same cleaning work, with a high degree of cooperation and less suffering.
From these two points, it cannot be concluded that the spleen and stomach are deficient, right A thick tongue coating indicates stomach qi deficiency.Hearing Du Heng s question, he pursed Strategy #1: Diet Overhaul for Weight Loss Benefits Of Keto Diet Dr Mercola his lips and said softly, I went out to smoke.
You can see, this is the scar left after the patient recovered after the The benefits of NutraMin Vitamin Gummies operation.After a long time, she said, I got married in October of the previous year.
Por Maurício Trezub, director de e-Commerce de Totvs.