Por Maurício Trezub, director de e-Commerce de Totvs.
Con el empoderamiento de un nuevo consumidor, el millenial, vivimos de cerca una transformación en la manera de ejecutar el comercio en México y en el mundo. Podemos afirmar que ya se inició una reorganización del sector, dando lugar a un nuevo mapa del comercio global. El informe de Deloitte, «Los Poderosos del Comercio Global – El arte y la ciencia de los clientes» – 2015, muestra que en los próximos años habrá importantes cambios de escenarios.
Lo relevante ha sido Amazon, que figuró por primera vez en el top 10 del ranking y que, con una proyección de sus tasas de crecimiento, en apenas tres años, debe convertirse en la segunda mayor empresa minorista del mundo, cerca de Walmart, que ocupa el liderazgo desde hace un buen tiempo. La verdad es que quien tenga un nuevo ojo sobre cómo entregar productos y servicios, a través de experiencias diferenciadas a los consumidores, saldrá adelante.
Si antes algunas tecnologías eran consideradas futuristas, hoy pasan a ser desarrolladas e incorporadas por el comercio de forma mucho más accesible y totalmente viable. La robótica, por ejemplo, sirve para la automatización y llega más barata y humanizada para la operación del comercio, o para la vigilancia y monitoreo de estacionamientos, incluso, para una atención previa y personalizada a los clientes en la entrada de una tienda, entre otras aplicaciones.
Otra tecnología emergente es la realidad virtual. Con precio bajo y una adopción masiva por el entretenimiento, la herramienta se convierte en una estrategia transformadora, incluso para los canales de e-commerce. El comercio alimentario europeo tiene una iniciativa de comercio electrónico combinada con la realidad virtual aumentada, que cambia totalmente la experiencia de compra. El cliente accede al portal de ventas online y, usando las gafas dentro de casa, pasea por los pasillos del supermercado, como si estuviera en una tienda física, pero con la ventaja de tener innumerables informaciones proporcionadas por el sistema a su disposición, como recetas y hasta hábitos de consumo de sus amigos. Finalizada la compra, el consumidor paga y recibe los productos en casa. Conclusión: una experiencia sensacional y sin fricciones, con la aplicación práctica del comercio digital, por el uso de tecnologías transformadoras.
El e-commerce se consolidó como pieza clave de la transformación del comercio, agregando, cada vez mayores partes en las ventas totales. En el caso de México, siete de cada diez internautas mexicanos resultaron ser compradores digitales, según reportes de operaciones de compra realizadas de mayo a julio de 2016. El gasto promedio trimestral en todos los dispositivos y categorías no asociadas a viajes fue de 6535 pesos, aproximadamente 2,178 pesos gastados en línea por mes, según datos de la Asociación Mexicana de Internet de su “Estudio Comercio Electrónico en México 2016”. La demanda ya se ha preparado para comprar online – hablamos de consumidores millenials, totalmente conectados. Pero la oferta de muchos segmentos todavía está a muchos pasos de esa realidad.
La tecnología digital es fundamental para que el minorista innove la entrega de su marca y, por lo tanto, proporcione nuevas y sorprendentes experiencias. El consumidor dicta las reglas sobre lo que espera y corresponde a las empresas transformarse para superar esa expectativa. Hay una nueva lógica de consumo para los negocios y la tecnología pasa a ser protagonista y no más pieza complementaria en el proceso de ventas. Uber; por ejemplo, la mayor compañía de transporte privado del mundo, no posee autos, sino una plataforma tecnológica. Facebook, el mayor vehículo de medios, no crea contenido, pero ofrece una herramienta en línea. Alibaba, el mayor servicio de ventas, no tiene stock y, sin embargo, es un gigante de comercio virtual. Airbnb no compró una sola cama y es el servicio de hospedaje más grande del mundo.
La transformación del comercio global es palpable. La experiencia nada menos que sensacional es lo que el consumidor espera y, de forma rápida, va a descartar de sus elecciones marcas que no realicen esa entrega.
Soportada por una estrategia bien definida, la tecnología es la única forma de satisfacer estas expectativas. Acertar en el uso de esas herramientas y plataformas es lo que hace de estos recursos los astros principales capaces de transformar el mercado y encantar al consumidor.
Tecnología de información ayuda al sector de hospitalidad a construir un programa de lealtad relevante y personalizado que beneficie al cliente y reduzca costos de mantenimiento para la compañía.
El ElitePOS presenta un diseño modular impresionante, distinto a las terminales POS de gran tamaño, tipo caja, que se utilizan de manera común en las tiendas minoristas.
Estas 10 empresas no solo lideran en términos de ingresos y empleados, sino que también destacan por su enfoque en la calidad, la sostenibilidad y la innovación en sus cadenas de suministro. Su éxito es un testimonio de la importancia de una gestión de cadena de suministro de primera clase en el mundo empresarial moderno. Conócelas! Lee nuestro articulo completo aquí
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In the current situation, Xingyu Technology has indeed not entered the mid to low end market, but the six major spin off manufacturers have come over, and they must have technical support.The previous account was cut in half. From the third quarter to now, by intervening in the two stocks ATL and Tianzhou Online, not only was the account that was cut in half restored, It also slightly hit a new high.
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Several major market makers have chosen to suppress Quantitative Capital s stock price in the past three days, also relying on recent news.Maybe there will be another session in the afternoon.
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it has nothing to do with him, and any potential risks that arise have nothing to do with him.It failed to break through the previous high, but fell below the 2,400 point integer mark.
As witnesses and pioneers, you should have special treatment.If the global semiconductor industry chain can be brought back to the state before the spring of 2013 because of this incident, it means that Xingyu Technology The S series of chips can continue to be developed, and the STAR series of smartphones will be able to The Benefits 49860 And Effects Of Cbd Gummies A Comprehensive Review Djsfb use 14nm process chips next year.
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Haha, 250, this analyst has something. Is it intentional Laughing to death
There are also zeros and decimal points, which looks very professional.Pulling out the mud behind the carrot should not be the matter of Stars Capital.
In addition, this mustard ring contains the sea beast your master killed just now.One hundred jade slips contain a lot of experience in cultivating spiritual beasts.
Li Shiming stopped and paid attention to his situation, the worry in his eyes could not be concealed.It happened that a group of monks from the Wuliang Sect passed by and he was besieged Brother Lou replied on behalf of Lou Wu.
After all, it is on the battlefield. This method can achieve the least consumption.He did this not only for Tang Xuening, but also for himself.
Li Shiming took over the small sword. Although it had not been refined, he already felt that it fit very well with him, and the quality of this small sword surpassed that of the Qingyuan Wooden Sword.This kind of thing can t wait for too long. On the one hand, no monk has thought of joining Li Yuanba s sect.
Under the effects of various states of sword intent.He is extremely qualified as a guest minister. The reason why he needs to stop refining alchemy is because his body needs to use Purple Thunder Plasma , which will leave his body free from other things
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However, the Yuqing Sect already has a stronghold in the Zhongzhou Continent, and the great monk Duan Zhang was in the Zhongzhou Continent some time ago.But for other monks, fourth grade high quality magic weapons are already very precious.
If Li Yuanba just stole the house and moved everything in the cave, he could still block the news for the sake of face.He even sensed the aura of the fourth grade dragon clan on the Chasing the Wind Dragon Boat.
Almsgiver Luo, please come into the temple and talk the Great Venerable Beitian asked with a smile.In the following battle, all of them showed super level combat power.
If this was the Great Leiyin Temple, I would turn around and leave, but it s just a small Leiyin Temple, and it dares to protect the enemies of Jianyi Chongxiao Pavilion Li Yuanba said in a deep voice.Although many Yuanying monks know that the sect s alchemy task is not cost effective, if they really want to say it out, it will 54 Lucanna Farms Cbd Gummies Key Benefits You Shouldnt Miss be a big trouble if the sect finds out.
The great monk Luo Pei got rid of the magic Calcium Gummies For Adults Reviews 479 A Comprehensive Guide To Bone Health Fakta weapon s imprisonment with just a wave of his hand, but the imprisonment of the Yuqing Sect s secret method was not so easy to remove.If the radiation were not too strong, this quality alone would be extremely precious
When he went back to rest this time, Li Yuanba remotely tested the concentration of the Hell s Crystal Essence through IBMz15.
The reason why his spiritual body had no physical body was so fast that Smilz 21 Cbd Gummies A Smile In Every Gummy it exceeded normal understanding.He took out the identity jade disk and checked the information from the Jianyi Chongxiao Pavilion Intelligence Department.
Judging from the memory before rebirth, Operation Broken Blade should have failed, otherwise it would not have affected the strength of Xia Kingdom s players.Because the talent has been greatly improved, the experience requirement has been increased by 100 million points.
Even those core players may not be able to achieve this amount of contribution value.The moment the opponent subconsciously defended themselves, the three of them stopped and retreated slowly in tacit agreement, showing that they were not hostile.
After all, he is only a C level wanted person and a player, so he is not qualified to be remembered by the Holy Church.The two parties are just using money to do things, and Breakfast With Hemp 92 they are not really tied to the sinking ship of the Qinglang Tribe.
Of course she didn t know it was dangerous. But considering her health and race, it is certainly impossible for this kind of thing to harm her.Zhao Hao and the three of them were standing on top of a carriage, which was considered a ride.
Mysterious and powerful In addition, one is backed by the Xia Kingdom and the other is backed by the Lijian Kingdom.The other little monsters subconsciously kept a distance from it, indicating that its identity was extremely special.
Kill through One sword casts one spell, no matter whether the opponent is a priest or a bishop, all living beings are equal under the Dragon Fang Dagger.At this time, someone said there was a solution, and he would naturally be interested.
suck Zhao Hao took a deep breath and aimed at the city gate behind him.Because of this plan, my legions suffered heavy losses Seeing how excited the fat man was, Zhao Hao poured cold water on him.
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A sense of crisis flashed through his heart, causing him to subconsciously swing his right paw to the side.What puzzled him was that he didn t feel anything was wrong with him.
Sir, why don t these adventurers escape Anluosi was a little confused.There are even many races that can fly directly in the sky, and the sky is not a restricted area.
Seeing this situation, Qingyang was about to step forward and kill the Nascent Soul follower with a sword.The top elixir emperor was even praised to the heavens.
Unless the other person had time spiritual roots like the Long Eyebrow Ghost King that could greatly increase his lifespan, those who had such a long lifespan could only have broken through the realm of deity transformation.Could it be that he made a mistake just now Or maybe the other party s previous performance was all fake I wanted to show off well, but I made a mistake.
It seems that the ranking of the Ten Kings Palace is relatively accurate.How can Paw Cbd 59 Reviews A Comprehensive Guide To Thc I, as the master, lag too far behind him Time flies very fast when practicing.
The basket was in vain. Anyway, today s events have taught Zhenjun Chiye and Zhenren Yuanzhu enough lessons.x Of course, Zhenjun Chiye didn t Thc Cbd Gummies Benefits Effects And 43664 Uses think Qingyang could do anything.
In desperation, he could only block the opponent s attack first.Now he can explore the surrounding area of thousands of feet.
It s not easy to deal with the two heads of the Blood Demon Sect, one Nascent Soul and the other Golden Elixir Perfection.The method of treating Yu Mengmiao with the Yang Swallowing Divine Pill is much simpler than the Inverse Soul Art and Long Eyebrow What Is Cbd Oil Good For Revealing Its Therapeutic Potential 21204 For Insomnia In Dallas Ghost King s Shoumei.
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Getting closer and closer, Qingyang is ready to leave.Thinking of this, Qingyang said Do you know where the Master Heyi is now Mei Qing had only had little experience in the world before, and felt that Master Heyi was a close friend of her father, and was not as dirty as she thought.
I was standing not far from him at the beginning. I just noticed the dragon horn root in the place.In fact, even if The female insect is immortal and cannot be controlled by Qingyang s ability.
He planned to use the blood lotus root in advance to save his life, but it turned out that they had carefully cultivated it for nearly a hundred years.Seeing that True Lord Chujiang s magic weapon was about to kill him, Qingyang suddenly became anxious.
He had explored the previous places, so there was no need to pay special attention to them, but this time he entered a new place.You really think that we monks in Chujiang City 150 Assure Products Cbd Gummies High are easy to bully.
And for True Lord Hongguang, the opportunity was originally his own, and could only be his own, and it was this guy.Advertising, the reading app I am using recently, Mimi Reading APP has many book sources, complete books, and updates quickly If it were a fairy monk, we might be saved.
Por Maurício Trezub, director de e-Commerce de Totvs.