Por Maurício Trezub, director de e-Commerce de Totvs.
Con el empoderamiento de un nuevo consumidor, el millenial, vivimos de cerca una transformación en la manera de ejecutar el comercio en México y en el mundo. Podemos afirmar que ya se inició una reorganización del sector, dando lugar a un nuevo mapa del comercio global. El informe de Deloitte, «Los Poderosos del Comercio Global – El arte y la ciencia de los clientes» – 2015, muestra que en los próximos años habrá importantes cambios de escenarios.
Lo relevante ha sido Amazon, que figuró por primera vez en el top 10 del ranking y que, con una proyección de sus tasas de crecimiento, en apenas tres años, debe convertirse en la segunda mayor empresa minorista del mundo, cerca de Walmart, que ocupa el liderazgo desde hace un buen tiempo. La verdad es que quien tenga un nuevo ojo sobre cómo entregar productos y servicios, a través de experiencias diferenciadas a los consumidores, saldrá adelante.
Si antes algunas tecnologías eran consideradas futuristas, hoy pasan a ser desarrolladas e incorporadas por el comercio de forma mucho más accesible y totalmente viable. La robótica, por ejemplo, sirve para la automatización y llega más barata y humanizada para la operación del comercio, o para la vigilancia y monitoreo de estacionamientos, incluso, para una atención previa y personalizada a los clientes en la entrada de una tienda, entre otras aplicaciones.
Otra tecnología emergente es la realidad virtual. Con precio bajo y una adopción masiva por el entretenimiento, la herramienta se convierte en una estrategia transformadora, incluso para los canales de e-commerce. El comercio alimentario europeo tiene una iniciativa de comercio electrónico combinada con la realidad virtual aumentada, que cambia totalmente la experiencia de compra. El cliente accede al portal de ventas online y, usando las gafas dentro de casa, pasea por los pasillos del supermercado, como si estuviera en una tienda física, pero con la ventaja de tener innumerables informaciones proporcionadas por el sistema a su disposición, como recetas y hasta hábitos de consumo de sus amigos. Finalizada la compra, el consumidor paga y recibe los productos en casa. Conclusión: una experiencia sensacional y sin fricciones, con la aplicación práctica del comercio digital, por el uso de tecnologías transformadoras.
El e-commerce se consolidó como pieza clave de la transformación del comercio, agregando, cada vez mayores partes en las ventas totales. En el caso de México, siete de cada diez internautas mexicanos resultaron ser compradores digitales, según reportes de operaciones de compra realizadas de mayo a julio de 2016. El gasto promedio trimestral en todos los dispositivos y categorías no asociadas a viajes fue de 6535 pesos, aproximadamente 2,178 pesos gastados en línea por mes, según datos de la Asociación Mexicana de Internet de su “Estudio Comercio Electrónico en México 2016”. La demanda ya se ha preparado para comprar online – hablamos de consumidores millenials, totalmente conectados. Pero la oferta de muchos segmentos todavía está a muchos pasos de esa realidad.
La tecnología digital es fundamental para que el minorista innove la entrega de su marca y, por lo tanto, proporcione nuevas y sorprendentes experiencias. El consumidor dicta las reglas sobre lo que espera y corresponde a las empresas transformarse para superar esa expectativa. Hay una nueva lógica de consumo para los negocios y la tecnología pasa a ser protagonista y no más pieza complementaria en el proceso de ventas. Uber; por ejemplo, la mayor compañía de transporte privado del mundo, no posee autos, sino una plataforma tecnológica. Facebook, el mayor vehículo de medios, no crea contenido, pero ofrece una herramienta en línea. Alibaba, el mayor servicio de ventas, no tiene stock y, sin embargo, es un gigante de comercio virtual. Airbnb no compró una sola cama y es el servicio de hospedaje más grande del mundo.
La transformación del comercio global es palpable. La experiencia nada menos que sensacional es lo que el consumidor espera y, de forma rápida, va a descartar de sus elecciones marcas que no realicen esa entrega.
Soportada por una estrategia bien definida, la tecnología es la única forma de satisfacer estas expectativas. Acertar en el uso de esas herramientas y plataformas es lo que hace de estos recursos los astros principales capaces de transformar el mercado y encantar al consumidor.
Es necesario integrar las estrategias de atención sin importar si la interacción con el usuario se produce a través de un chat, llamada telefónica o en redes sociales.
Un factor que cambiará la dinámica de las compras por internet será la alta penetración de usuarios de smartphones, tanto en los mercados desarrollados como en los emergentes.
En un contexto donde las empresas buscan reducir residuos, optimizar costos y avanzar en sostenibilidad, los envases retornables se perfilan como una solución poderosa. Sin embargo, su implementación no está exenta de retos, especialmente en cadenas de suministro posventa globales.
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As if sensing his anger, the surrounding flood suddenly surged, but the water level dropped rapidly after a while.So he also used the skills of the blue duck to integrate everyone with the water environment here.
Zaun heard. I am very impressed, as expected, only a veteran like him knows the key.Yun Jianyue reminded. Several people thought about what happened in Dongting Daze before, and nodded in agreement.
I used it to play with it when I was young, but I can t see anything special about it.Although the sects of all dynasties have not comprehended the ultimate secret , but I also learned a lot from it, even if I didn t understand it, I just stayed beside the Wordless Heavenly Book , and my practice speed was faster than usual.
If there are only one or two heads, Zaun still has a chance to hurt it with the poison in the dagger, but the nine snake heads are horns for each other, and their attacks complement each other.This doesn t explain anything. The mission team has reported all kinds of unexpected situations along the way, and each of them has been well documented.
According to legend, the ancestor of the Shang Dynasty was conceived by swallowing a black bird s egg.But in the situation just now, the nature of a man can make him involuntarily swear sovereignty over the other party.
Once we get out of trouble, we may not We can control him.Otherwise, even if he wins Peng Wuyan, he will have to fight against Wu Xiaofan who has almost recovered in the final.
Not only him, even Yun Jianyue was also looking for Yan Xuehen.A phantom of Luofu Mountain enveloped his body, exuding an extremely heavy aura.
door. Suddenly, his eyes narrowed, and he looked at the keyhole in the middle.Zu an shrugged his shoulders, and then said I haven t seen the elixir before, but the experience along the way made me unintentionally know that there is an elixir in Baoyuan Mountain in the Lingshan Mountains.
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Zu an looked up and saw a bright moon in the sky, like a jade plate, bright and clear, beautiful and mysterious.Yan Xuehen was overjoyed This seems to be the breath of our world Zaan was also very excited It should be that this unknowable land has To Days Happier Your Cbd Gummies Is Secret 8517 The been successfully conquered, and we can return to the original world.
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And then
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When the time comes, whether it s my father, the court, or Li Hentian , I will never let you go Threatening me Zaun s expression turned cold, and he scratched her neck with her nails.
Blood splashed, the huge golden body split open and fell on the ground, blasting away countless towering trees.The king s gaze directly penetrates the void, but at this moment he cannot clearly see the situation inside.
Don t talk about you. Lin Xuan snorted coldly Who said I was going to fight against the sword formation You think, only Do you have a formation After that, he stomped the sole of his foot, and the ground under his feet trembled suddenly, runes flickered one after another, and mysterious lines spread in all directions.
He was really happy, this time he Reliability Cbd Of And Gummies Benefits The 03894 Understanding Bioscience got five Xuanling Fruits almost without any effort, which is really a great thing.It was unbearable for him. He is an adult, and the other party is just a small six star king, who dared to attack him is really looking for death.
I heard that his swordsmanship is very terrifying, but it comes from the Nine Heavens God Lei.To be honest, although they were shocked by the third prince s decision, if it was them, they would have to do so.
Isn t this deliberately wasting their time He has seen all these people, their aptitude is average, and none of them has reached the late six star king stage.The Golden Lion King s face was gloomy, and there was a hint of madness in his eyes.
That kind of dangerous place, if you enter it, you will die, so let them fight for it.Otherwise, I would not let you leave like this, Lin Xuan also had a cold killing intent in his eyes.
The Golden Lion King followed closely behind, but when he reached the 30 meter mark, the pressure doubled again.That s right, you really don t know how to act arrogantly in front of our third brother.
Next, Lin Xuan did not leave, but came to the front to prepare, and then chose stones.Immediately, one after another mysterious runes appeared in his eyes.
This is a gorgeous dividing line Please remind readers of novels Please pay attention to rest your eyes when reading for a long time.The figure turned Are Best 82 Sleep Vvqum Gummies Guide What The Comprehensive A into a grimace, and rushed towards the golden crystal on the ground.
With this Xuan Lingmu, Lin Xuan could concoct a few medicinal pills with good effects to increase his cultivation.Yes, sir, please come in, the guard said respectfully.
In an instant, Lin Xuan was enveloped. Boy, let me die A grim look appeared on the old man s face.At this moment, they felt a surge of excitement and a deep chill in their hearts, because they found that even if they faced the three swords, there was no solution at all.
Cai Yu, who had been despising Zaan before and felt that the other party dared not accept his challenge, turned red and then pale, and finally threw the sword in his hand to the ground.Master, what s the matter Pei Mianman also ran out.
Nonsense, the person before said coldly, I just saw it , you are clearly sitting in Xihe s golden chariot, what else can you do if you are not in the same group That s because we were captured by her, Zu an said quickly, We went to Tanggu to deal with the Of Wuiul Cbd Analysis Efficacy Comprehensive Reviews 44 Ellevet And Benefits A Golden Crow, In the end, it was discovered by Xi He, and he lost the enemy and was caught by him
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Xie Daoyun shook his head slightly Apart from Zhengyangzong s mountain protection formation, there are no traces of other formations.Leaving the purple mountain range, Then he stepped on the Hot Wheels and rushed to Yijun.
Zaun thing. It is no secret that Murong Qinghe likes Chu Youzhao, the eldest son of the Chu family, and Zu An is also the son in law of the Chu family.Now For Gummies Top 19 Cbd Stress I understand Oh, you must have known from the beginning that I was using you.
Then the whole river of fierce water was thoroughly stirred up, forming a huge vortex.Seeing him nodding, Pei Mianman s eyes were almost full of crescent moons Azu, you are so kind Tucson 141 Best In Gummies Cbd to me If it wasn t for the fact that there were many disciples from other sects around, she would have already thrown herself into the opponent s arms at this time.
Since then, too much love hate relationship between Emperor Bai and Emperor Xuan has occurred
Emperor Xuan reigned for many years, and after he left, the throne was also taken by his nephew.Qiao Jiao said apologetically. Is that so A few people were disappointed when they suddenly heard Jiao Jiao say By the way, it seems to be very lustful.
There is nothing between us. Enmity, why do you have to leave the unresolvable enmity Xi He frowned, hesitated for a while, and finally did not kill him The little golden crows went out together, is it really not your fault It has nothing to To Gummies Olwlw 36961 Comprehensive Bone Guide Truheight Natural A For And Adults Strength Height Supplements do with us Ah, you see, with our cultivation base, it is difficult to pose a threat to them, how could they listen to us.
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Yu Yanluo wanted to see what I was doing. The Little Demon Empress pursed her lips and smiled Sister Yu, time was tight before, and I didn t have time to say something to you.She quickly embarked on the journey to Zishan by herself.
At this moment, suddenly a soldier came here on horseback at a fast speed.The Great Elf King suddenly became furious Why, is it possible that you still let our elf princess be your concubine The anger value from the Great Elf King was 666 666 666
I didn t mean that
Zu Before An could finish speaking, he was interrupted by him.
She thought that Big Brother Zu had finally come to find her, but what she expected was an ugly scar.Sure enough, after a few swift light bullets, another huge light bullet suddenly came out, the terrifying coercion contained in it, if Shi Dingtian resisted it hard, he might be seriously injured.
Seeing the sun shooting bow in Zu an s hands now, how can everyone not be shocked.Just as he struggled for a while, a Dongfeng 17 had been successfully revealed, but Zaan was not satisfied with only one, and if he wanted to use Medterra Gummies Cbd Feedback Customer 11 Review Honest Dongfeng to wash the ground, how could a single one achieve this effect.
Suddenly, he looked forward to the return of the big octopus monster.Why don t you stay here with me for three days. Zaan felt a little bit reluctant.
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At this moment, a person stood up Brother, it s meaningless to just play tricks, this world still speaks on the basis of cultivation, Luo Dongjiang in Luofu Mountain, I would like to ask your Excellency to give you some advice.
This Dongting Daze is a bit special, and you are outsiders, especially since she has the blood of Nuwa on her body.Fortunately, he has a strong body, and at the same time, he keeps running the Taotie Swallowing Heaven Art to absorb the heat shining on his body, and then expel it in a clever way.
I don t know, I noticed a few messengers coming in a hurry before, and then Heizhifei and Martin left in a hurry with their troops
Qiao Xueying stayed here, not sure what happened. At this moment, bursts of fire came from the direction of Wang Ting, and Zaan s face changed There is a change in Wang Ting, go and have a look Let s say that Hei Chi Fei and Ma Tian let the large army follow behind in order to rush back as soon as possible, and they each used their magical powers to return to the Comprehensive A Get Relaxation High Best Guide To And Gummies 44575 To Libido Cbd royal court ahead of time.
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Wang Xuexin nodded in agreement Commander Ding is right.During this period, the wolfhound that is not sensitive to the smell of blood will be killed It will take at least a year to train an excellent wolfhound Then it is necessary to beat the dog The chief said No matter what method you use, put these Get rid of the wolfhounds, not to mention wipe them out completely, but at least let the devils take care of one side and Pressure Can Review A Beet Lower Blood Erabz Gummies 62 Comprehensive not the other side With an order, there was a wave of beating dogs all over the place.
From now on, Androvich will not talk so much nonsense.This principle is also true on the modern battlefield.
The characteristic of the T34 is that its turret armor has an inclination angle.No one is sure that we will be able to win Yuncheng, or
not sure how much we will have to pay to win Yuncheng As he said that, Ding Wei turned his attention to Wang Xuexin.
What Xichuan Sanye exclaimed, It can
Xichuan Sanye never thought that the flame could burn through the armor of the tank.This can easily stir up internal conflicts in the How Finally 9739 It Through I And The Farms For Heres I Tried Evergreen Days Review Slept Night Fifth Battalion and turn them into two camps, especially since the former Jinsui Army still has the majority in the Fifth Battalion.
There were more than a dozen guerrilla soldiers in the independent regiment who had shot this gun.They deliberately make noise, it must be to cover up other voices.
Secondly, if the Devil Tank moves forward, it may be able to push away the two tanks that are still burning.Many of them have suffered from this. Wolfhounds don t need to track specific targets, they only need to recognize the smell of blood and gunpowder
People who have fought on the battlefield basically have these two smells on their bodies.
In fact, these officers and soldiers are not to be blamed for this, because everyone knows that the Jinsui army that has lost its independence can only become a vassal, either from the devils or from the stubborn army, there is no third possibility.The chief thought for a while, then shook his head and said There is no impenetrable wall in the world We choose not to say it Distillery 288 Products Potency By Labtested Ranked Cbd today, but tomorrow, the day after tomorrow, and one day Sleep Nights Alchemy Oymth Restful Guide 675 A Naturals Comprehensive Gummies To the soldiers will know.
After lying down like this, they only heard a pop and the gas grenade was broken.Because while he was still leading the soldiers to gather ammunition in bunkers, Wang Xuexin s correspondent came up and reported to him Regimental Commander, Quality 223 Online Gummies Affordability Best Meets Cheap Cbd the Fifth Battalion Commander asked the regimental commander to lead the troops into the city immediately
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This is out of the need for cooperation between Butan and Tanzania.Major Logan was the group that flew to the southwest waters of Wake Island.
The chariot soldiers fled back
It is actually very difficult for the chariot soldiers to survive.Because Wang Xuexin planned to launch an attack when the devils launched the Guan Special Performance.
Por Maurício Trezub, director de e-Commerce de Totvs.