e-Commerce y las formas tecnológicas del cambio

Por Maurício Trezub, director de e-Commerce de Totvs.

Con el empoderamiento de un nuevo consumidor, el millenial, vivimos de cerca una transformación en la manera de ejecutar el comercio en México y en el mundo. Podemos afirmar que ya se inició una reorganización del sector, dando lugar a un nuevo mapa del comercio global. El informe de Deloitte, «Los Poderosos del Comercio Global – El arte y la ciencia de los clientes» – 2015, muestra que en los próximos años habrá importantes cambios de escenarios.

Lo relevante ha sido Amazon, que figuró por primera vez en el top 10 del ranking y que, con una proyección de sus tasas de crecimiento, en apenas tres años, debe convertirse en la segunda mayor empresa minorista del mundo, cerca de Walmart, que ocupa el liderazgo desde hace un buen tiempo. La verdad es que quien tenga un nuevo ojo sobre cómo entregar productos y servicios, a través de experiencias diferenciadas a los consumidores, saldrá adelante.

Si antes algunas tecnologías eran consideradas futuristas, hoy pasan a ser desarrolladas e incorporadas por el comercio de forma mucho más accesible y totalmente viable. La robótica, por ejemplo, sirve para la automatización y llega más barata y humanizada para la operación del comercio, o para la vigilancia y monitoreo de estacionamientos, incluso, para una atención previa y personalizada a los clientes en la entrada de una tienda, entre otras aplicaciones.

Otra tecnología emergente es la realidad virtual. Con precio bajo y una adopción masiva por el entretenimiento, la herramienta se convierte en una estrategia transformadora, incluso para los canales de e-commerce. El comercio alimentario europeo tiene una iniciativa de comercio electrónico combinada con la realidad virtual aumentada, que cambia totalmente la experiencia de compra. El cliente accede al portal de ventas online y, usando las gafas dentro de casa, pasea por los pasillos del supermercado, como si estuviera en una tienda física, pero con la ventaja de tener innumerables informaciones proporcionadas por el sistema a su disposición, como recetas y hasta hábitos de consumo de sus amigos. Finalizada la compra, el consumidor paga y recibe los productos en casa. Conclusión: una experiencia sensacional y sin fricciones, con la aplicación práctica del comercio digital, por el uso de tecnologías transformadoras.

El e-commerce se consolidó como pieza clave de la transformación del comercio, agregando, cada vez mayores partes en las ventas totales. En el caso de México, siete de cada diez internautas mexicanos resultaron ser compradores digitales, según reportes de operaciones de compra realizadas de mayo a julio de 2016. El gasto promedio trimestral en todos los dispositivos y categorías no asociadas a viajes fue de 6535 pesos, aproximadamente 2,178 pesos gastados en línea por mes, según datos de la Asociación Mexicana de Internet  de su “Estudio Comercio Electrónico en México 2016”. La demanda ya se ha preparado para comprar online – hablamos de consumidores millenials, totalmente conectados. Pero la oferta de muchos segmentos todavía está a muchos pasos de esa realidad.

La tecnología digital es fundamental para que el minorista innove la entrega de su marca y, por lo tanto, proporcione nuevas y sorprendentes experiencias. El consumidor dicta las reglas sobre lo que espera y corresponde a las empresas transformarse para superar esa expectativa. Hay una nueva lógica de consumo para los negocios y la tecnología pasa a ser protagonista y no más pieza complementaria en el proceso de ventas. Uber; por ejemplo, la mayor compañía de transporte privado del mundo, no posee autos, sino una plataforma tecnológica. Facebook, el mayor vehículo de medios, no crea contenido, pero ofrece una herramienta en línea. Alibaba, el mayor servicio de ventas, no tiene stock y, sin embargo, es un gigante de comercio virtual. Airbnb no compró una sola cama y es el servicio de hospedaje más grande del mundo.

La transformación del comercio global es palpable. La experiencia nada menos que sensacional es lo que el consumidor espera y, de forma rápida, va a descartar de sus elecciones marcas que no realicen esa entrega.

Soportada por una estrategia bien definida, la tecnología es la única forma de satisfacer estas expectativas. Acertar en el uso de esas herramientas y plataformas es lo que hace de estos recursos los astros principales capaces de transformar el mercado y encantar al consumidor.

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You are becoming more and more courageous. If the guardian spirit power in your body had not been activated, I would not have been able to find you Elder Ren said angrily.The reason why I suspected this drop of blood essence was that it seemed normal, but when I examined it with my spiritual sense, I sensed an abnormal aura.

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He, who was only at the fourth level of Qi Refining, faced countless sea beasts.Yun Xingyi is the most powerful person in the sect s golden elixir.

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There was tenderness in her eyes, and she was as fragile as a mortal.He did not believe it at all if the monks of the Senluo Sect met him by accident.

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Li Shiming was even more puzzled. The alchemists he knew were divided into levels junior, intermediate, advanced and master.Therefore, he is using IBMz15 data analysis to study how to control the amount of spiritual rain in the Spring Breeze and Rain Technique.

It is a very critical step to combine the natal magic weapon Gui Yi Sword with this body.He wanted to experience it. Back at Qingqiu Pavilion, Senior Brother Zhu Ji was not able to escape yet.

She is quiet and doesn t like to interact with others by nature, so she spends her days focusing on the study of magic circles.Wen Xinjian Jindan monk continued with a smile at this time.

Just when he was about to study the newly acquired spell, there were footsteps outside the study.Under this situation, the various immortal cultivating forces continued to fight, but it accelerated the Senluo Sect s plan to unify the 100,000 Mountains.

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They used the magical weapons in their hands with all their strength, and were about to launch a full blow, but a bright light flashed in front of them, making them lose their sight.Judging from the sword intent of Elder Sword, there are not many enemies worthy of Elder Sword s full attack.

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This time, he directly encountered the Golden Core Puppet.The battle in front was going on vigorously, and Master Heyi was frightened watching from behind.

If the five elements are incomplete, the complete Nascent Soul cannot be generated.If he really deceived him, how could the other party let him go so easily Qingyang ignored Master Lingxu s thoughts and just nodded lightly.

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That Thousand faced Buddha is indeed very powerful But after all, he is short of manpower, and he also needs someone to help them control the Ten Kings Palace.Do you dare to stop me After saying that, I heard several sounds of clothes being ripped apart from outside, and then a monk broke into the courtyard where Qingyang and the others were, but the two guards did not dare to do it after all.

You know, there are thousands of monks guarding this door.When the two guards at the city gate saw Qingyang, they finally acted seriously and gave him a special salute.

This Wie realistisch ist es, in 4 Tagen 8 Kilo abzunehmen? is a golden opportunity for True Lord Chujiang.Fortunately, I followed, otherwise these golden elixirs would It s really possible that the monks can t handle it.

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As long as you find a way to guide lightning into the ground, those lightning will definitely How Many Calories Should I Eat to Lose Weight With Exercise: A Step-by-Step Guide Carnie Wilson’s 2025 Weight Loss Transformation: How She Shed 50 Pounds be there.Thinking of this, Qingyang asked again True Lord Crouching Tiger, the All Souls Conference is so mysterious, how can I get a place to participate What benefits will it bring to those who participate True Lord Crouching Tiger pondered These news are all I heard it from hearsay, and it may not be accurate.

The reward is 20 to 30 of the total value of the refined treasure.Everyone walked forward for another two quarters of an hour, but the Bloodthirsty Vine never appeared.

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They were the first to know Qingyang and brought him back to Tianjiazhuang.I didn t know much about the Hundred Ghost Map at first.

She didn t expect that she had shown such sincerity and still couldn t subdue this Qingyang.In desperation, Qingyang asked Master Wu Si to send the captured Master Lingxu over.

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Revenge, if Junior Brother Fusong insists on this, I can swear to God, and I can even make a soul oath.Calling all the sisters, Hua Feng came first. She had been suppressed by Wu Nan since she lost her job.

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The men he brought cannot make any waves here. It might be better not to show up.However, True Lord Hongguang was in much better condition.

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One of them stood on a humanoid statue with the head of a dragon and feathered arms.

Qingquyu is slightly weak, but he is not alone after all.Moreover, the supply of offerings and monastic supplies over a vast area cannot be underestimated.

Mood caused real damage to the Pinglun Magical Power, it would naturally disappear without waiting for the blameless person to take action, as if it had never existed, and even the deduction method could not find a trace of it.Jiang Minyi opened her eyes, and while adjusting her energy, she said calmly Perhaps in the eyes of ordinary people, people who practice Taoism will eventually become gods and immortals, and they will be free from addictions, desires, and troubles, and will be free forever.

Originally, it Kelly Clarkson Weight Loss Inspires Millions: 10,000 Fans Share Their Transformation Stories in 2025 was heroic and heavy its appearance today is not the norm.This person is also one of Leng Hua s two deputies, Qingliang Mountain Huashen monk Lu Su.

What is about to usher in is a real life and death fight, and the four of them will attack with all their strength.Mo Shanghui and the others, who are said to be inherited from the old Taoist sect, naturally passed the test.

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Mo Tianqing immediately felt that his mind was frozen and frozen, and he was about to sink to the bottom of the lake.Both the external image and the inner essence are improving at an extremely fast speed.

Dao Zhen Hanzhen glanced at Dao Zun Xuanmu coldly, and said lightly If it were more than ten years ago, I would have sacrificed my life for the two Dao Zun but today, the Holy Religion has collapsed, so it can be seen that I After all, we are not the same as the two Dao Masters.It suddenly grew in size and was out of control, compressing Mr.

After more than twenty Assessing Whether Apple Cider Vinegar is Suitable For You and Your Weight Loss Targets breaths the halo dissipated.Because his spirituality had been raised to an unprecedented level among the Hunyuan True Treasures during the previous sacrifice, the benefits to him of waiting to see the Taoism established and overlooking the world of Ziwei were even more incredible.

This is what Wei Guan hates deeply in his heart. With his own strength, let alone the leader of the town guard, even if he is promoted to the social level, it is difficult to have any impact on the overall situation.But like today s Dongfang Wanqing, there was no conscious accumulation in the past, and it was instantly established and used immediately under the influence of the weather.

Fellow Taoist Amazon Keto Pills Shark Tank: Best Sellers and Reviews Gui Wujiu a person who is destined to bring unprecedented changes to the world of Ziwei I m glad to How Jessica Simpson Lost 40 Pounds: Her Step-by-Step Weight Loss Strategy for 2025 meet you. Gui Wujiu nodded with a smile.Whether it is warm welcome or solicitation of communication, most of them are completed when the disciples of various peaks gather together.

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If the perfect state of the dozens of seventh level Taoists in front of them is affected, the damage to the Wood Spirit clan will not be small.If this monastic system could be strong enough to master many unknown yin and yang caves, it would be impossible for it to Shark Tank Erectile Dysfunction Gummies: User Testimonials be completely insensible with its now blameless perception.

Originally there was only a vague resemblance to the aura of the Taoist Great Power, but after this turn, the similarity suddenly increased from two points to eight points, as if the Taoist Great Power was really sitting here, presenting a precise image What is particularly noteworthy is that this is not Fiber Supplements Weight Loss:How Fiber Supplements Can Help You Lose Weight and Improve Your Gut Health just the image of a hanging painting in the void.

After realizing this, Mr. Mood gently shook his head.So, here is the method now The seventy three sons here all move Kelly Clarkson’s 60-Pound Weight Loss Journey: Halloween, Style, and a Bold New Approach to Health freely with their own will, controlling the seventy three people they influence, and exerting positive or How to Lose Belly Fat with These Simple Exercises in Just 2 Weeks negative influence on them.

I didn t expect it to be so fast. Gui Wujiu said in a deep voice I saw it.Later, there was Xuanyuan Huai s enlightenment on the practical and rational path, and the equally profound arrangement of setting up the great power of Yin and Yang Dao.

The expression of the man opposite him remained unchanged, but his pupils shrank, his right arm stretched out, and his middle and index finger pointed forward.After gathering his energy, Xi Lerong said I have also thought that the final opponent will be you.

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Not only because of the tightness of the cage, but more importantly, the world of Wuyu and Ziwei are still in a state of separation.Mood s close connection with them is unshakable. Moreover, since the head of Dongfang has ascended How Did Kelly Clarkson Lose Her Weight? A Deep Dive into Her Weight Loss Journey and left, now he is in the Wujiu camp, and there is still no Dao realm in charge while in the other camp, although Ji Cangsheng has left, there are still Zhu Yongchen and Jiang Chenglu.

Instead, he learned from the Taoist heart of Xiandao what kind of combat method was best to use this was not a pretense.The God Realm is the foundation of my father. Now that the foundation is like this, even if he is awake, can he really defeat that powerful ruthless man It s hard to say It seems that you are not sure.

In fact, even if she didn t use these skills, Su Caicai would still be far ahead of Wu Xuanxi.A thought suddenly became clear in Xi Lerong s mind the winner was decided.

Mood. It s like this is my home court and I should take the absolute initiative.The reason is to understand the reality of retreat and use retreat to advance.

and swallowed up an unknown amount of power and made nourishment.call A sword cut the ruthless man s attack in half.

This was a conclusion he vaguely came to when he understood the pros and cons of sword fruit and the eight or nine wonderful ways.